MARKETING SNAPSHOT

Engaging our community through smart marketing has been our priority during COVID-19, keeping the Camberwell shopping precinct front of mind even for those forced to stay home.

Our daily giveaway competition in August was a hit, helping us to reach new audiences and remind customers of the impressive range of stores and services in Camberwell. For the competition, we gave away $100 every day (in August) to spend in Camberwell shopping precinct. To enter the competition, entrants needed to subscribe to the VIP mailing list on the Camberwell Shopping website. If they were already a subscriber, then they were automatically entered into the draw. The competition was supported through creative social media activity and digital marketing.

Our comprehensive ‘Camberwell still has it all’ campaign has continued to run, promoting the Camberwell shopping precinct across numerous activities. For our campaign, we created printed cards that informed residents about the different ways to support local businesses and mailed them to 30,000 homes in Camberwell and surrounding areas. We produced a sleek animated video promoting the shop local message that was shared across social media and video platforms, as well as editorial, social media, and digital advertising activities. As part of the campaign, we continued to contact traders to update trader information on our website and keep the wider community informed.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers:

• About 8,000 email addresses in our subscriber database • More than 123,000 visits to the websites over the past year • More than 8,000 followers on social media.

• More than 123,000 visits to the websites over the past year

• More than 8,000 followers on social media.