Marketing snapshot

Our recent promotions have included Easter, Mother’s Day, and CamberWELL-BEING. The Easter Bunny visited Camberwell Junction over two days to meet and greet shoppers. We also featured our annual competition, The Great Camberwell Easter Hunt with golden eggs hidden on posters across the precinct. The Easter campaign was supported by digital advertising, social media activity, printed posters, and online editorial.

Following last year’s success, we brought back the Marvellous Mum Awards to mark Mother’s Day. Entrants had the chance to win $500 to spend in Camberwell Junction – all they had to do was tell us what Mother’s Day award they would give their mum. The promotion was supported by website editorial, digital promotion, and outdoor advertising.

The Camberwell Sunday Market attracts 8000 visitors weekly, many of whom do not regularly shop locally. To help entice them to discover Camberwell Junction businesses, we invite traders to provide us with special offer coupons that we can distribute at special events. The offers can be for Sundays or other times, ideally offering a two-for-one or 'free with purchase' offer and valid for at least six months. If you're interested contact the office on (03) 9813 4190.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell Junction’s digital audience numbers:

• More than 8200 email addresses in our subscriber database

• More than 124,400 visits to the websites over the past year

• More than 9500 followers on social media.