Marketing snapshot

Marketing campaigns we have focused on in recent months include winter, Father’s Day, spring, and our food and dining promotion What’s on the menu?

Focusing on the message ‘warm up your winter’, our winter campaign promoted the ways people could make the most of the season by enjoying retail and service-based offerings in the Camberwell Junction precinct. The campaign gave entrants the chance to win $1000 to spend in the precinct.

Our Father’s Day campaign gave entrants the chance to win a $200 voucher to spend in Camberwell precinct – all they had to do was share their best (or worst) dad joke for a chance to win. The promotion was supported by website editorial and digital advertising.

The seasonal campaign for spring commenced as soon as the winter campaign finished, and focused on ways people could ‘spruce up for spring’. The campaign highlighted several retail categories including beauty salons to rejuvenate your skin, homewares stores to redecorate, new season fashion to reinvent your look, and wellness businesses to revive fitness regimes. The campaign gave entrants the chance to win $1000 to spend in the precinct.

Our What’s on the menu? campaign highlights the food and dining category and promotes ways that people can come to Camberwell Junction precinct and enjoy a range of global cuisines. We share more details about this specific campaign further down in this newsletter.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers:

• More than 8,300 email addresses in our subscriber database

• More than 141,300 visits to the websites over the past year

• More than 8,600 followers on social media.