trader’s newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
AUTUMN 2015
Autumn/Winter Fashion Season Promotions 2015 Marketing Calendar Shop News CamberwellShopping CamberwellShops CamberwellShoppingAU CamberwellShops CamberwellShopping
Camberwell Food Month August is ‘Food Month’ in Camberwell and for the third year, we’re running the“Dine In Dine Out Food Fiesta” which will feature our food stores, restaurants and cafés. FOOD TRADERS: If you’d like to be involved, get in touch with us. You should also start planning with your suppliers or staff. Get Involved Create an event or promotion IN YOUR BUSINESS for part of, or the entire month of August. We will advertise your events as part of DIDO’s heavy promotions, driving ‘bums to seats’ and ‘dollars to your till’. Start talking to your suppliers and staff today about ideas. Here are some suggestions:
✓✓ Food and Wine/Beer matching menu ✓✓ Degustation Menu ✓✓ Themed dinner – Pasta Night/ Paella/Seafood/ Fancy Dress ✓✓ Entertainment – Music / Belly dancing
President’s Letter Hi to all our members, We have had a strange period again in politics, however all signs are showing that it has had no real negative effect on retail or professional businesses. There are always some exceptions, so it will always be negative for a few, however it seems less than the last few years. Retail has recovered overall, with some small exceptions. It is not buoyant for any one, especially small business, however it does seem the other ledger is coming ahead. It really does not matter what happens in national politics at this time, as it seems the people have made up their minds that no one party can do the job. My best advice is: Be best at what you do! The rest will follow. Regards, Henk Kelly-Kobes President of the Camberwell Trader’s Association
✓✓ Fixed Price Dinner or Lunch - for the month / Thursdays/ if out by 8.30? ✓✓ Special Guest – Chef? Sommelier? Wine Maker? Author? The Dine In Dine Out opening weekend Food Fiesta runs from Sat 1st to Sun 2nd August. All stores can tap into the community event, with many local families coming along for the free entertainment, tastings and the Jazz Lounge Saturday night event in our car park.
Autumn Winter
2015
Fashion & Beauty Autumn/ Winter 2015 We have two promotional opportunities – you decide if you wish to be involved. Targeted digital marketing as well as traditional media, including radio, will sell the precinct as The Style Junction. The Style Junction Our website STYLEJUNCTION.com.au, focuses on fashion and beauty and looks like a fashion magazine. It is specifically marketed to those looking for fashion & beauty advice. We have fashion journalists and bloggers writing articles, we just need content from you. Send us your new season images / stories / style profiles for the chance to be included in our promotions. Advertising will drive traffic to this site as visitors can win a $1000 Shopping voucher to spend on Camberwell Fashion. Make sure they see you!
StyleSessions New for 2015, Style Sessions invites customers to attend a Sunday afternoon tea in the stunning upstairs function room at Elyros Restaurant with three professional image consultants. Attendees will learn how to fashion their personal style while helping make shopping for fashion fun again. They can then book a personal shopping session in Camberwell with their favourite stylist. There will be tips, advice and special offers, plus each guest receives a $50 Camberwell shopping gift card to kickstart their Camberwell Shopping.
Filming Along The Strip We are filming a series of short clips for the precinct, with a montage of logos and street scenes. With an emphasis on our unique boutiques, showcasing the Camberwell fashion offer and huge range of beauty service, this will be used in current promotion and sit on our website long term.
Camberwell Shopping Website Refresh Over the years our Camberwell Shopping website has been continuously expanding. Now with over 10,000 unique visitors every month and growing, it continues to be a valuable tool for spreading the word about Camberwell’s diverse shopping precinct. Largest Growth In Visitors In 2014 The Camberwell Shopping website saw the largest growth in 2014 since its launch. Visitors to the site are able to discover and connect with Camberwell traders in a varierty of ways including blogs, news and articles, monthly competitions, sales, and more. The active online community of visitors come from all walks, with a large number coming for the fashion, food, health and beauty, which have become synomymous with the Camberwell shopping precinct.
Top Features & Mobile Growth The SHOP GUIDE feature on the website is the most popular page, collecting over 23,000 visits over the
year, even more when you count visits to individual shop pages. It lists all the shops in Camberwell by category, and directs people to individual shop pages, if they need more information. Each shop’s individual listing acts as a microsite, with brief information on the store. This works especially well for stores with no website of their own. Camberwell Shopping’s website received 55% of it’s traffic from mobile sources in 2014, keeping ahead of the trend towards mobile web usage.
Planned Website Refresh In 2015 We’ve been seamlessly changing and upgrading the Camberwell Shopping website over the last few years since its release. However, with the changing habits of our visitors and the lessons we’ve learnt since our launch, we are planning a huge and exciting refresh. The new site will be packed with improvements, to grow the Camberwell Shopping brand even further. It will provide richer content about the local area, a more streamlined way for visitors to consume shopping news, as well as a jam packed, new Shop Directory and shop pages with all the features that your visitors want. The new, responsive site will focus on providing a strong user experience across phones and tablet devices, ensuring that our large number of mobile visitors find the site easy to use and navigate.
Marketing Calendar
Networking Events
What’s going on over the next couple of months?
Meet other traders and professionals, both local and from the broader Boroondara area, and form connections or share ideas and issues.
MARCH ✓✓ Fashion and Beauty Autumn/Winter 2015 – Online promotion on StyleJunction.com.au with a chance to win $1000 Camberwell Shopping Card.
✓✓ Style Sessions – (Sunday, March 22) High Tea with stylists includes $50 Camberwell gift card for all attendees, vouchers, offers and more. APRIL ✓✓ Easter Egg Hunt. Easter activities/gifts promoted - Online comp with prizes MAY ✓✓ Mother’s Day – Send in offers/ Prizes welcome for Mother’s Day comp JUNE ✓✓ Mid-Winter Sales
Trader & Business Forums Guest speakers and topics will be posted on CamberwellBusiness.com.au FREE to Camberwell Traders, $20 to Non-members unless otherwise stated
✓✓ March 19 (Thursday) – Bilia Volvo 5.30 to 7.00 - guest speaker on ‘Getting Leads and Making Sales’ ✓✓ May 19 (Tuesday) – TBA ✓✓ August 18 (Tuesday) – TBA ✓✓ November 17 (Tuesday) – Ebony Quill Christmas Party
JULY ✓✓ School Holiday entertainment in The Well
✓✓ Through the Lens – Photographic Display with Camberwell Camera Club shown in windows to promote the businesses in Riversdale/ Camberwell Roads AUGUST ✓✓ Dine In Dine Out 2015 – Celebrating the restaurants/café and fresh food offer all month. Be part of the community ‘DIDO Food Fiesta’ weekend (Aug 1 & 2) or host your own special promotions or events SEPTEMBER ✓✓ Father’s Day online competition
✓✓ School Holiday entertainment in The Well OCTOBER ✓✓ Spring/Summer Fashion promotions. Traders, send through your new season looks. NOVEMBER & DECEMBER ✓✓ Christmas events include Family Day (Saturday, Dec 12)
Camberwell Business Club The Camberwell Business Club meets every Monday (from Feb to Dec) over lunch, with a guest speaker. $25 for casual attendance or membership packages are available.
Shop News
Committee Members PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032 VICE PRESIDENT Matt Walker Grill’d 9882 6211 TREASURER Neil Earle Earle & Company 9882 0233 SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
Have you caught up with the new stores that have opened in the past few months? THE SOURCE BULK FOODS – Extensive range of whole grains, superfoods, gluten free, organic foods and cleaning products. HAVANA – Luxurious natural yarns, original colours and creatively shaped dyed linen fashion. CUPPA CHA TEA ROOMS – Experts share their knowledge of fine teas from around the globe. SPRINNT – Stunning new indoor cycling studio with professional coaches. TASMANIAN GROCER – Tasmania’s finest fresh produce. Foodies love this hidden gem! COLTIVARE – Quality fruit & veg, breads, cheese and cakes, yoghurt & juice bar. FAR SIDE BEERS – Boutique beers both local and global and regular guest brewers and tastings. HARTWOOD – Great denim, stylish tops, cute shoes and funky homewares boutique. HAIR HUB BY FALCONE – Express styling, student and pension discounts in The Well. SIGNATURE THAI – Award-winning Thai chefs ELYROS RESTAURANT – Sophisticated food from the Isle of Crete BUTTER DISH – New café with coffee and cakes. YOUR HAIR HUT – Barber style ROUBIRA CAFÉ – Iranian drinks and milkshakes a speciality ALL WRAPPED UP – Delicious home cooking
MEMBERS Chris Risteski Column Financial Solutions 9859 8214 George Keskerides Terry White Chemist 9882 6655 Ray Orr Mail Boxes Etc 9813 2200 Tim Kilham Lanyon Partners Chartered Accountants 8678 3997 If you would like to become a member of the Association or take a role on the committee contact the President to discuss.
Weekly Meetings All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Road), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues, over a coffee.
Contact Us For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au