traders’ newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
CamberwellShopping camberwellshops
FIRST QUARTER 2019
IN THIS ISSUE CamberWELL-BEING
CamberwellShoppingAU
Camberwell Place dining precinct opens
CamberwellShops
Easter campaign
camberwellshopping
Community connections
A LETTER FROM THE PRESIDENT Dear fellow traders and professionals, I trust you’ve all had a busy summer trading period and have started the year on a positive note. Easter will be the next major trading season on the retail calendar, and sales are expected to spike across many sectors. Food, beverages, travel, and confectionery are typically the busiest categories for this time of year. As consumers enjoy extra leisure time, it gives traders an opportunity to make the most of extended opening hours as well as seasonal promotions and sales. Camberwell Place has officially opened its dining precinct, with several new restaurants and eateries now on offer, as well as a wine bar. This is sure to attract more people to the precinct while adding to Camberwell’s vibrant food offering.
will soon become available in the building, offering opportunities for new businesses to join the precinct. This development will no doubt contribute to the growth of Camberwell’s economy as new residents patronise local businesses. Safety improvement works in Mayston St have finished. The works, which installed raised thresholds to slow traffic in high pedestrian areas, were part of the VicRoads Towards Zero project. I’d like to remind businesses in the Camberwell precinct that marketing support is available to you through the traders’ association. It is a beneficial service, particularly if your business is struggling, so please get in touch to find out how you can make the most of it. Email: info@camberwellca.com.au Regards,
Stage one of the Camberwell Village development has opened and residents are moving in. Office space
Henk Kelly-Kobes President, Camberwell Centre Association
MARKETING SNAPSHOT
website, with 11,566 sessions. There were 8,941 organic search visits to the Camberwell website alone showing how well the site leveraged Google search during this busy period.
Our recent campaign for Valentine’s Day gave entrants the chance to win a romantic date for two at Rivoli Cinemas, which included dinner and a film in Gold Class. Entrants had to tell us how they would spend Valentine’s Day in Camberwell, which encouraged them to think about the businesses in Camberwell. The competition was well received, with a record number of entries for the Valentine’s Day campaign to date.
Our Christmas Family Day (held on December 15, 2018) was our biggest Christmas event to date, with record crowds and activities taking place. Visitors to the precinct enjoyed roving entertainers, live music, face painting, photos at our festive photo wall, rides on the antique fire truck and our annual Where’s Rudolph? competition.
The Valentine’s Day competition was supported by editorial – an online article that shared 15 fun date ideas in Camberwell as well as posters and digital advertising.
DIGITAL ACTIVITY
For Christmas, we ran our annual Where’s Rudolph? competition. It has become incredibly popular among locals and families, and we received some great feedback about the competition. The major prize winner of our 2018 competition was Su Yin (Selene) Tan, who won a $500 voucher to spend in Camberwell. There were also 10 minor prize winners who each won a $20 voucher donated by Barolo.
Digital activity remains a key low-cost marketing activity in our mix and continues to yield excellent results for the shopping precinct. Our monthly e-newsletters allow us to promote current events and shop news, while digital ads allow us to create targeted campaigns.
Our Christmas campaign was a huge success, as we carried out comprehensive advertising activity across print, radio and digital mediums. Our key messages included ‘avoid the hassle of big shopping malls’, ‘don’t risk late online orders’, ‘choose your local retailers’ and ‘over 400 stores in Camberwell’. As a result of this activity, December 2018 was a strong month for traffic to the Camberwell Shopping
Camberwell Shopping’s digital audience continues to grow, with increased users across our website, social media platforms and email database.
The Camberwell Shopping website traffic grows steadily, and hundreds of enquires from customers are passed on via contact forms direct to traders through the site each year. • More than 5,900 email addresses in our email database • More than 100,000 unique visitors to our websites in the past year (8,390 per month on average) • More than 6,300 followers across social media.
The health and wellness category within the shopping precinct is growing and we want to promote this to the community through our marketing. On Saturday, May 25, the precinct will hold CamberWELL-BEING, a day that celebrates businesses that offer health and wellness products and services. Customers are invited to register and follow the Wellness Trail. They’ll collect their branded sports bag from our event booth on the day, which will include a ‘Passport to Wellness’. They then follow the trail to discover what’s happening in the participating businesses and can get their passport stamped. This is a great way to allow customers to see what your business is all about and entice them to come back. When customers return to the booth with a stamped passport, they can enter the Wellness Trail competition for a chance to win one of the prizes donated by our traders. This competition is exclusive to Wellness Trail participants.
HOW YOU CAN GET INVOLVED Contact Kerry Daly (contact details below) to tell us what you would like to do on the day or to provide gifts or products for the sports bags. We will promote this event and post traders’ specials and offers on our dedicated CamberWELL-BEING website and Facebook events page. You can help promote the day among your members and share it via your social media channels.
HERE ARE SOME IDEAS: • Have an activity, special guest, event or demonstration at a specific time/s on the day. We can put details into the official program. • Offer a free session or class on the event day as a way to expose new people to your business. • Host an open day to give people a taste of what your business offers. This is particularly effective for businesses that normally run private classes. Offer them an incentive to come again another day for a free class. • Offer a special on health and wellness products or services during May and June to tie in with the promotional period, or exclusively on the event day. E.g. ‘30% off’ or ‘buy one, get one free’. • Offer free samples. This can include taste testing for food products, samples of cosmetic or health products, or vouchers to get people back into your store. • Put on promotion staff to engage with wellness trail guests at your business or to wander the streets to invite people into your business. Our promoters will be dressed up on the day to really stand out. Still struggling for ideas but keen to get involved? Talk to us and we’ll be able to help. Contact Kerry Daly by phoning (03) 9813 4190 or emailing kdaly@camberwellca.com.au
This year, Easter will run from April 19 – 22 so we encourage traders to plan ahead for their Easter specials and offers. Email us your offers or promotions so we can share them for you. We will promote The Great Camberwell Easter Hunt. This competition invites entrants to find the golden eggs hidden on posters in shop windows around the Camberwell precinct for a chance to win a $200 shopping voucher. The more golden eggs people find, the more chances they’ll have to win and the more shops they discover across the precinct. The campaign will be supported by digital advertising activity and Stonnington/Boroondara Kids magazine.
CAMBERWELL PLACE DINING PRECINCT OPENS
COMMUNITY CONNECTIONS
Following its re-brand to Camberwell Place (formerly called The Well), the shopping centre has recently completed their next stage of renovations and opened Dining Place.
Supporting local schools and charities is great PR for your business and allows you to foster strong links with the community. The following schools are looking for donations for their fundraisers, so please contact them if you can help.
The dining area offers a range of new eateries. Among some of the new traders include Just Italy, Sushi Pier, Cone Heads, Yum Yami, Thai Tani, Rebel Donuts and St Giles Wine Bar, Cellar and Pantry. All Dining Place traders are open into the evening, with St Giles Wine Bar open until late.
Surrey Hills Primary: Biennial fete on Saturday, March 23. All funds raised will be used to purchase STEM equipment for technology and robotics to enhance learning for children. The school requires donations for a silent auction. For a sponsorship brochure, email: fetesponsorship@gmail.com Strathcona Baptist School: This school is sourcing prizes for their fundraising event on March 16 – 17 at the 2019 Head of School Girls Regatta, Barwon River in Geelong. Email: jwilson@strathcona.vic.edu.au
AUTUMN CAMPAIGN We will run a seasonal brand campaign to highlight Camberwell as a destination to enjoy the autumn season. It will be supported by advertisements, a promotional video and editorial on the website. The shopping precinct will also be decorated with artificial autumn leaves to bring an autumnal look and feel to the area. As part of the promotion we will publish fashion articles to the website which will share trends for the autumn/winter season and highlight local stores where trending items can be purchased. Lastly, the autumn campaign will include a competition that gives our audience the chance to win a major prize donated by a Camberwell business. Images: Brent Edwards
MARKETING CALENDAR
NETWORKING EVENTS
MARCH
Meet other traders, professionals and community members to share ideas and issues.
What’s coming up?
✓✓ Autumn campaign (March – May) ✓✓ Easter promotions begin, including annual Great Camberwell Easter Hunt
APRIL ✓✓ School holidays (April 6 – 22) ✓✓ Easter (April 19 – 22)
TRADER AND BUSINESS FORUMS Guest speakers and topics will be posted on camberwellbusiness.com.au Events are FREE for Camberwell traders or $25 for non‑members, unless otherwise stated. Our next Business Forum event will take place on Tuesday, March 26. It will feature guest speaker Kerry Anne Nelson who will share techniques for improving staff satisfaction and boosting productivity in your business.
MAY ✓✓ Mother’s Day (May 12) ✓✓ CamberWELL-BEING – Family event to celebrate health and wellness businesses in precinct
JUNE ✓✓ Winter sales
THE CAMBERWELL BUSINESS CLUB The Camberwell Business Club meets every Monday for lunch (from February to December), from 1pm – 2pm sharp, and features a guest speaker. It costs $25 for casual attendance or membership packages are available. It’s a great chance to get out of the office and meet fellow business operators over a light lunch. Details: camberwellbusinessclub.com.au
PROFESSIONAL SERVICE BUSINESSES It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The camberwellshopping.com.au website is not just for retailers, businesses can make use of it too. If your business deals directly with the public or works with other small businesses, please let us know. We remind all businesses to check out camberwellbusiness.com.au where we post local business events held in Camberwell. If you are hosting a local seminar or event we can help promote it for free. Send info to: info@camberwellca.com.au
SHOP NEWS
Catch up with new businesses, store moves and other news. CONE HEADS Shop 113, Camberwell Place, 793 Burke Rd Cone Heads is famous for their range of cone chips with dipping sauce, and also offers fire roasted chicken, super salads, burgers, panini and wraps. The new store is now open in Camberwell Place shopping centre.
COMMITTEE MEMBERS PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032 VICE PRESIDENT Ray Orr Mail Boxes Etc 9813 2200
CREATE WELLBEING GROUP C / O Terry White Chemmart, Camberwell Place, Shop 104-106, 793 Burke Rd Nicole of Create Wellbeing Group now consults at Terry White Chemmart where she focuses on enhancing the health and wellbeing of corporate women to enable them to be at their best during times of transition and change.
TREASURER Tim Kilham Lanyon Partners Chartered Accountants 8678 3997
JUST ITALY Shop 111, Camberwell Place, 793 Burke Rd Just Italy is an Italian restaurant that specialises in pasta, pizza, wine and cocktails. Find the Camberwell restaurant in Camberwell Place shopping centre.
SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
REBEL DONUTS Shop 112, Camberwell Place, 793 Burke Rd Rebel Donuts makes authentic, handmade donuts from scratch using locally-sourced produce. The store, located in Camberwell Place shopping centre, also offers coffee, shakes, smoothies and ice cream. SNAP KEBABS & BURGERS 721A Burke Rd Snap Kebabs & Burgers recently opened in Camberwell and offers kebabs, halal snack packs (HSP), burgers and chips. The store is open Monday – Saturday from 11am – 10pm. Pop in to get a good feed. ST GILES WINE BAR, CELLAR & PANTRY Shop 115A, Camberwell Place, 793 Burke Rd Focusing on the best in Australian and European wine and produce, enjoy a bite to eat at newly opened St Giles Wine Bar, Cellar & Pantry. SUSHI PIER Shop 108, Camberwell Place, 793 Burke Rd New to Camberwell Place shopping centre, Sushi Pier promises easy‑to‑go, fresh and delicious sushi and sashimi. THAI THANI Shop 115, Camberwell Place, 793 Burke Rd Thai Thani, a new hawker-style Thai kitchen and bar, has opened in Camberwell Place shopping centre. YOUNG’S WINE ROOMS 227-229 Camberwell Rd With a Mediterranean food focus and an exciting wine list, Young’s Wine Rooms is a fitting addition to Camberwell junction. YUM YAMI Shop 114, Camberwell Place, 793 Burke Rd Yum Yami offers artisan dumplings and noodles inspired by nature. Find the new store in Camberwell Place shopping centre.
MEMBERS Adam Axon Paper Cut 8376 8628 Natalie Daw Helloworld Travel Camberwell 9909 5197 Neil Earle Earle & Company 9882 0233 George Keskerides Terry White Chemist 9882 6655 Chris Risteski Column Financial Solutions 9859 8214
If you would like to become a member of the association or take a role on the committee contact the president to discuss.
WEEKLY MEETINGS All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Rd), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues over a coffee.
STAY INFORMED The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
CONTACT US For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, Camberwell Place, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au