traders’ newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
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IN THIS ISSUE Christmas promotions The Camberwell Citizen
CamberwellShops
Camberwell on Canvas
camberwellshopping
Marketing update
FOURTH QUARTER 2018
A LETTER FROM THE PRESIDENT Dear fellow traders and professionals,
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Just Italy – handmade pasta and pizza
With Christmas fast approaching, we’re coming to that time of the year when retailers and professional services are finishing up for the season and meeting end-of-year deadlines.
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Yum Yami – authentic Chinese fare specialising in handmade dumplings
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Sushi Pier – fresh sushi and sashimi prepared on site, using the highest quality ingredients.
As part of refurbishment works, The Well shopping centre has re-branded to Camberwell Place, and the centre has announced that they will offer a new stateof-the-art dining precinct, due to open in December 2018. New tenants that will open soon include:
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St Giles Wine Bar, Cellar and Pantry – a modern dining experience featuring an extensive wine list, design-your-own charcuterie boards and larger plates celebrating local produce
MARKETING SNAPSHOT It’s been another busy quarter for the Camberwell shopping precinct, with plenty of promotions taking place over spring. Our spring promotion is giving shoppers the chance to win a holiday for two valued at $1,000 from Hello World Travel Camberwell and Qantas Holidays. The competition is proving to be one of our most popular, with a significant number of entries already. We created a promotional video that shows the best of Camberwell in spring and gives people ideas on how they can enjoy the precinct during the season. To view the video, visit: https://bit.ly/2z4uUQ3 Other spring promotional activity included a series of fashion trend articles over the campaign period, including the surprising revival of the noughties trends in menswear. We also ran a ‘Find everything you need for spring racing in Camberwell’ editorial promotion which encouraged shoppers to think of the local shopping precinct for all their spring racing needs. We also ran a general spring season print advertisement in The Weekly Review. To further support our spring marketing activities, we installed artificial flowers in the streets to decorate the precinct and show that we were celebrating the season. This was well received by the public and we have had a lot of positive feedback.
In addition to these retailers, Camberwell Place will offer several pop-up dining experiences, to be announced in late 2018. I wish you all a happy and healthy festive season with your loved ones. Regards,
Henk Kelly-Kobes President, Camberwell Centre Association
Here’s a snapshot of Camberwell’s digital audience numbers:
✓✓ More than 5,300 email addresses in our subscriber database ✓✓ More than 125,000 visits to the websites over the past year ✓✓ More than 6,200 followers across social media
Christmas time in Camberwell
Camberwell’s annual Christmas Family Day is on Saturday, December 15 As the festive season approaches, our annual Christmas Family Day returns on Saturday, December 15 and runs from 11am – 3pm. All traders are encouraged to run special promotions and add some Christmas spirit to the day. The precinct will host roving entertainers and plenty of activities for the family. The popular antique fire truck will return for free rides with Santa around the shopping precinct, while face painters, balloon modellers and live musicians will keep people entertained. This year we will also have a Christmas photo wall where people can get their photo taken with props against a festive backdrop and share them online. There will also be a “to do list” of activities that visitors are invited to explore. We expect increased foot traffic so be sure to coordinate your own in-store promotions and events on this day. Please let us know what you’ll be doing so we can help promote it via our online marketing channels. Send any images or details about your Christmas activities to: kdaly@camberwellca.com.au
EDITORIAL AND ADVERTISING CAMPAIGNS Our Christmas promotions and activities will be supported by a strong editorial and advertising campaign to promote awareness of our Christmas Family Day and to keep Camberwell front of mind for this season’s shopping. The advertising campaign will include newspaper ads (Domain, Progress Leader and Mama Mag), radio ads (3AW and Smooth FM) and a digital advertising campaign (AdWords, banner ads, social media advertising). The campaign will include messages such as ‘avoid the hassle of the big shopping centres’ and ‘don’t risk late online orders’ and encourage people to rather shop local in Camberwell. For editorial, we will produce our own content including Christmas stories highlighting gift ideas, which will be published and distributed through direct email campaigns, our website and our social media channels.
CHRISTMAS TRADE Christmas decorations are now up across the Camberwell shopping precinct, including window decals supplied to each business. We have also supplied you with a ‘trading days’ poster that you can complete and display so that your customers know when you will be open over the Christmas and New Year period. Please consider late night trade opportunities close to Christmas. Also note, there will be no Camberwell Rotary Sunday Market on December 23 so the Market Place carpark will be available earlier that day.
COUNCIL’S CHRISTMAS DECORATIONS COMPETITION The council is running a Christmas Decorations Competition, which is open to all traders in the City of Boroondara. To enter the competition:
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follow the City of Boroondara Instagram account (instagram.com/cityofboroondara), and
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post a picture of your shop’s Christmas decorations on Instagram using the hashtag #boroondarachristmas
T H E
C A M B E R W E L L
CITIZEN ING LOCAL YOUR GUIDE TO EVERYTH
A PA R T M E N T S T R E N D I N G A look at the rise of residential developments and apartment living
SUMMER FUN How to make the most of Camberwell this summer
COOL BITES AND SIPS The best places to find smoothies, juices and chilled treats
P L U S C ATC H U P O N W H AT ’ S H A P P E N I N G I N CAMBERWELL
ISSUE #3
FREE COPY
The image with the most likes will win. Additionally, members of the public who like your post will have the chance to win a $100 shopping voucher, so be sure to encourage your shoppers to take part.
THE CAMBERWELL CITIZEN ISSUE #3
The competition runs from Thursday, November 29 to Thursday, December 20, with the winner announced on Friday, December 21.
The third issue of The Camberwell Citizen will be delivered in early December.
The winner of the competition will receive a $3,000 Progress Leader advertising package, valid for 12 months. For more information, contact Samantha Bernardo on 0409 494 001.
The response to this impressive new-look printed publication has been overwhelmingly positive. This edition features informative stories and news about the local area. More than 30,000 copies are printed and distributed to local homes, stores and selected drop-off spots.
CAMBERWELL ON CANVAS Camberwell’s unique art trail, Camberwell on Canvas, ran from November 8 to 30 and included an opportunity for the public to go on a guided tour on the opening weekend. Artists ranging from juniors to professionals were allocated a store and invited to submit their interpretation of the theme ‘art to match a store’ and their artworks were displayed in shop windows. The Camberwell Centre Association created this event to promote the unique businesses on Burke Hill. We provided the canvases and allowed the artists to sell their art commission free. People voted for their favourite art pieces for a chance to win a $50 shopping voucher to spend in Camberwell. The art trail was very popular, with the unique 24/7 style exhibition attracting new shoppers to the area.
MARKETING CALENDAR
NETWORKING EVENTS
What’s coming up?
Meet other traders, professionals and community members to share ideas and issues.
DECEMBER ✓✓ Continue Christmas promotions including the annual Where’s Rudolph? competition ✓✓ Camberwell Christmas Family Day (December 15) ✓✓ Opening of the new dining precinct in Camberwell Place shopping centre
JANUARY ✓✓ New Year’s promotions ✓✓ School holidays ✓✓ Back to school
FEBRUARY ✓✓ Valentine’s Day promotions
TRADER AND BUSINESS FORUMS Guest speakers and topics will be posted on CamberwellBusiness.com.au Events are FREE for Camberwell traders or $25 for non-members, unless otherwise stated. Our final event for the year will take place on November 27 and will be a Christmas drinks and networking evening. Be sure to mark it on your calendar.
THE CAMBERWELL BUSINESS CLUB The Camberwell Business Club meets every Monday for lunch (from February to December), from 1pm - 2pm sharp, and features a guest speaker. It costs $25 for casual attendance or membership packages are available. It’s a great chance to get out of the office and meet fellow business operators over a light lunch.
PROFESSIONAL SERVICE BUSINESSES It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The CamberwellShopping.com.au website is not just for retailers, businesses can make use of it too. If your business deals directly with the public or works with other small businesses, please let us know. We remind all businesses to check out CamberwellBusiness.com.au where we post local business events held in Camberwell. If you are hosting a local seminar or event we can help promote it for free. Send info to: info@camberwellca.com.au
SHOP NEWS Catch up with new businesses, store moves and other news. AINTREE GROUP Level 1, 273 Camberwell Rd Aintree Group Chartered Accountants offers a premium advisory service, and they have recently opened in Camberwell. They can help with tax, strategic business advice, succession and retirement planning, and superannuation support.
BUPA OPTICAL & HEARING Shops 1-5, Camberwell Arcade, 600-606 Burke Rd New to Camberwell, Bupa Optical & Hearing offers quality eye and hearing care for members of all health funds. Whether you need a hearing aid or sunglasses, Bupa Optical & Hearing has you covered.
BRAVA LINGERIE 835 Burke Rd Brava Lingerie is a new lingerie store in Camberwell that specialises in D Cup and up. The shop also sells swimwear, sport, maternity and bridal lingerie.
COMMITTEE MEMBERS PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032
MEMBERS Chris Risteski Column Financial Solutions 9859 8214
VICE PRESIDENT Matt Walker Grill’d 9882 6211
George Keskerides Terry White Chemist 9882 6655
TREASURER Neil Earle Earle & Company 9882 0233
Ray Orr Mail Boxes Etc 9813 2200
SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
Tim Kilham Lanyon Partners Chartered Accountants 8678 3997 Cameron Kinnane Stephens & Miller 9882 3906
DANCE586 586 Burke Rd
If you would like to become a member of the association or take a role on the committee contact the president to discuss.
The Camberwell dance studio formerly known as Forever Dance has rebranded and is now called Dance586. The studio offers dance lessons in a range of styles including salsa, samba, bachata, tango, waltz, jive, cha cha and more.
WEEKLY MEETINGS
HAWTHORN PARK 208 Camberwell Rd Hawthorn Park’s Maple Residence has launched. The residential development will not only offer spacious, luxurious apartments but also features Melbourne’s first sky pool. It is positioned close to everything from shops, to public transport, to wellness centres and schools. To view the plans and find out more, visit the display suite at 208 Camberwell Rd.
JESSICA DEWAR YOGA Level 1, 199 Camberwell Rd Are you 60 or over and looking to try yoga? Check out the new senior’s yoga classes at Jessica Dewar Yoga. Classes run every Tuesday morning at 11am and is taught by the studio’s senior yoga teacher Katherine. Register: jessicadewaryoga.com/timetable
SPRINNT 537 Riversdale Rd Spinning studio Sprinnt now offers corporate spinning themed classes and packages. It’s a great team-building event and an excellent way for staff to have fun while working out together. Details, call: (03) 9077 6972.
TRAVEL ASSOCIATES 560 Burke Rd Travel Associates, a luxury travel agency that aims to provide impeccable service, has opened in Camberwell. Speak to them when planning your next holiday.
All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Rd), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues over a coffee.
STAY INFORMED The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
CONTACT US For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au