trader’s newsletter CAMBERWELL TRADERS ASSOCIATION NEWS
CamberwellShopping camberwellshops CamberwellShoppingAU
AUTUMN 2017
IN THIS ISSUE Dine In Dine Out - Camberwell Food Month Autumn 2017 Campaign Details
CamberwellShops
Camberwell Business Website Updates
camberwellshopping
2017 Marketing Calendar
A letter from the President Hi fellow traders and professionals, I hope you all enjoyed a break and are now back into the routine. Retail was a very slow over Christmas, which is reflected in the national figures. According to reports, bricks and mortar sales are slightly down compared to online trading. Service professionals and B2B business have performed better from what we can see, but if you have any feedback on your areas, please let us know. We have a full schedule of advertising underway, with the fashion and beauty stores being promoted for the new season first up. We are also looking at a campaign around our fast-growing health and wellness category to follow.
workshop in June, provide education, business support and networking opportunities. We promote these on our CamberwellBusiness.com.au website, which we are also planning to improve this year to include a directory of local business providers, though they are still welcome to list on our retail site, CamberwellShopping.com.au. Make sure your business is on these sites along with links to your own websites and social media to make it easy for customers to find you. All the best for this quarter and I hope to catch up with you soon. Regards, Henk Kelly-Kobes President, Camberwell Centre Association
Our Business Forum events start in March, which are free to our members and, along with the
Marketing snapshot Our most recent campaign for Valentine’s Day gave entrants the chance to win a $200 romantic date for two at Rivoli Cinemas, which includes dinner and a film in Gold Class. To go in the running, entrants had to tell us how they would spend Valentine’s Day in Camberwell. Our Christmas campaign was a huge success, as we carried out comprehensive advertising activity across print, radio and digital mediums. Our key messages included ‘avoid the hassle of big shopping malls’, ‘don’t risk late online orders’ and ‘choose your local retailers’. ic nt a m o Ro r Tw A o IN te F W a D
L O V E is in the open air
As a result of this advertising activity, we attracted a 45% increase in unique traffic to the Camberwell Shopping website during the promotional season compared to 2015, and had a significantly bigger turnout on our Christmas Family Day compared to previous years. For Christmas we ran our annual Where’s Rudolph? competition, which has become incredibly popular among locals and families. The winner of our 2016 competition was Pat Ritter, who won a $500 voucher to spend in Camberwell. There were also 10 minor prize winners who won $20 vouchers to Grill’d Camberwell.
Camberwell food month August is food month in Camberwell and we’ll celebrate with our Dine In Dine Out event which promotes local restaurants, cafes, eateries and food stores. Get involved If you run a food business in Camberwell this is an excellent opportunity to capitalise on activities and promotions that will take place in August. You can create your own food-related event or promotion in-store to be part of the food month which will be complimented by Dine In Dine Out’s major advertising efforts. This activity is designed to bring more people to Camberwell to experience and enjoy food and is an easy way for you to drive ‘bums to seats’ or ‘dollars to your till’.
What are you going to do? Here are some suggestions: ✓✓
Food and wine/beer matching menu
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Degustation menu
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Themed dinner – e.g. pasta night/ paella/ seafood/ fancy dress
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Entertainment – offer music or belly dancing at your eatery
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Fixed price dinner or lunch – for the month of August, on set days or times, etc
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Special guest – feature a chef, sommelier or author at your business
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Sales offer – sell a particular product, dish or meal deal at a special rate in August.
Dine In Dine Out’s main event will be held on Saturday, August 5. All stores can tap into this community event, with many shoppers and local families coming along for free entertainment, tastings and other related activities.
Autumn campaign Camberwell’s autumn campaign will run in March and will include an editorial promotion which incorporates fashion and lifestyle articles on our Style Junction website. Throughout the campaign we’ll run a competition asking entrants to select their favourite outfit from our fashion lookbook (featuring images provided by fashion and beauty stores) for a chance to win $1000 to spend in Camberwell. Extra entries apply if people upload receipts over $25 from fashion and beauty stores, thereby encouraging sales.
To be included in the print promotion we will need your submissions no later than July 1.
The activity is designed to boost traffic to our websites and social media platforms, and encourage extra sign ups to our monthly email newsletter. The aim is to also position Camberwell as a premier shopping destination for Autumn/ Winter fashion and attract more shoppers to the precinct.
For further information or to find out how your business can get involved, please contact Kerry Daly via email: info@camberwellca.com.au
To get involved, please email your new season images, lookbooks and sales promotions to: info@camberwellca.com.au
Digital update The Camberwell Shopping audience continues to grow, with increased users across our website, social media platforms and email database.
Camberwell Business website update
Digital activity remains a key low-cost marketing activity in our mix and continues to yield excellent results for the shopping precinct.
Our Camberwell Business website is due for a refresh and part of this year’s marketing activities will involve building a new and more modern site.
The Camberwell Shopping website continues to thrive, with hundreds of enquires from customers submitted via contact forms direct to traders through the site each year.
The purpose of the site is to promote business activities and events in Camberwell and act as a platform for business-related content including resources, and a comprehensive local directory.
It also offers traders without their own websites a strong online presence as the individual shop pages act as a detailed website and includes information about the business, its trading hours and links to social media and other channels.
We’ll keep you updated on the progress of the new site. Visit: camberwellbusiness.com.au
The offers section of the website gives traders an opportunity to share their latest offers and promotions.
✓✓ Almost 4,000 email addresses in our email database ✓✓ More than 60,000 unique visitors to our websites in the past year (10,000 a month on average) ✓✓ More than 4,700 followers across social media
Parking survey results We sent out a parking survey in early December to gather your thoughts on proposed parking restrictions in Camberwell’s Junction West/Harold Street zones on weekends. We had an overwhelming number of respondents oppose the restrictions, and those responses were presented to Boroondara Council. Thanks to everyone who participated in the survey – we succeeded in stopping council’s plan to impose parking restrictions. The zone will continue to have no parking restrictions on Saturdays and Sundays after 1pm which will give visitors the chance to stay in the area for longer and enjoy leisurely shopping, dining and going to the movies.
Marketing calendar
Networking events
What’s happening this year?
Meet other traders, professionals and community members to share ideas and issues.
MARCH
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Fashion and beauty Autumn/Winter 2017 – online promotion at StyleJunction.com.au including style articles, lookbooks and a competition
APRIL
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Trader And Business Forums Guest speakers and topics will be posted on CamberwellBusiness.com.au
Easter promotions and activities including the annual Easter Egg Hunt and online competition to win prizes
FREE to Camberwell traders or $25 for non-members, unless otherwise stated.
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Mother’s Day promotion
Events this year will take place on the following dates. Mark them on your calendar:
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Health and wellness month
MAY
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March 21
JUNE
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May 16
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Mid-winter sales
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August 22
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Through the Lens – Camberwell Camera Club joins us to host a photographic display in shop windows to promote businesses in Riversdale Rd and Camberwell Rd
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November 28
Camberwell Business Club
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Winter school holiday activities and entertainment
The Camberwell Business Club meets every Monday (from February to December) from 1pm to 2pm sharp, with a guest speaker. $25 for casual attendance or membership packages are available.
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Through the Lens continues
JULY
AUGUST
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Dine In Dine Out 2017 – our ‘food month’ celebrates restaurants, cafes, eateries and fresh food across the Camberwell shopping precinct
SEPTEMBER
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Father’s Day promotion
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Spring school holiday activities and entertainment
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Launch of the fashion and beauty Spring/ Summer 2017 campaign
OCTOBER
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Ongoing Spring/Summer fashion campaign
NOVEMBER
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Camberwell on Canvas – art works featured in shop windows to support local and emerging artists which includes a prize for best piece
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Launch Christmas promotions including the annual Where’s Rudolph? competition
DECEMBER
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Continue Christmas promotions
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Camberwell Christmas Family Day
Why not get out of the office and meet fellow business operators over a light lunch.
Professional Service Businesses It is difficult to keep up with new operators in the precinct, particularly those in upper levels, so please keep us informed. The CamberwellShopping.com.au website is not just for retailers, businesses can make use of it too. If your business deals directly with the public or works with other small businesses, please let us know. We remind all businesses to check out CamberwellBusiness.com.au where we post local business events held in Camberwell. If you are hosting a local seminar or event we can help promote it for free. Send info to: info@camberwellca.com.au
Shop news BARRE ONE 1/576 Burke Rd, Camberwell New to Camberwell, Barre One offers a full-body workout with an emphasis on core strength, breathing and muscular balance.
BLUE ILLUSION 745 Burke Rd, Camberwell Join the Winter Garden styling workshop on March 9, at 12.30pm and 5.30pm. RSVP: (03) 9882 3238 or email camberwell@blueillusion.com
ELLA BACHÉ Shop 6, 460-488 Riversdale Rd (beneath Aerial building), Camberwell Visit Camberwell’s newest salon, Ella Baché, for treatments including facials, massages, waxing, makeup, spray tans, manicures and pedicures.
FIRECHIEF
Committee members PRESIDENT Henk Kelly-Kobes Dymocks Bookstore 9882 0032
MEMBERS Chris Risteski Column Financial Solutions 9859 8214
VICE PRESIDENT Matt Walker Grill’d 9882 6211
George Keskerides Terry White Chemist 9882 6655
TREASURER Neil Earle Earle & Company 9882 0233
Ray Orr Mail Boxes Etc 9813 2200
SECRETARY Bev Wooffindin Camberwell Secretariat 9813 2707
Tim Kilham Lanyon Partners Chartered Accountants 8678 3997
169 Camberwell Rd, Camberwell Firechief is moving in a new direction. They will keep their fantastic pizzas but their new menu will incorporate a more sophisticated take on Italian cuisine.
MINDFULLNESS ROOM Level 1, 574 Burke Rd, Camberwell (rear entry, via Market Place car park) Join for mindfulness meditation classes, events, courses and coaching.
PAPER REPUBLIC 638 Burke Rd (next to The Body Shop), Camberwell Specialty stationery store Paper Republic is now located at 638 Burke Rd.
Cameron Kinnane Stephens & Miller 9882 3906 If you would like to become a member of the Association or take a role on the committee contact the President to discuss.
Weekly meetings
480 Riversdale Rd (beneath Aerial building), Camberwell A new tea room, Pinki Pinki Tea, has opened at Camberwell Junction.
All traders are welcome to attend our weekly meetings at Short Black Cafe (761-767 Burke Road), held every Friday from 10am to 11am. Please join us whenever you can to discuss marketing and relevant issues, over a coffee.
RACE PARTY
Stay informed
PINKI PINKI TEA
97 Camberwell Rd, Camberwell Slot car racing venue Race Party is offering local businesses a FREE venue for business meetings from March – May 2017. Enquiries: (03) 9882 1391.
ROLL’N Shop 4, 480 Riversdale Rd, Camberwell Roll’n cafe has a new chef and a fresh menu to match. Enjoy Five Senses Coffee, acai and green bowls, pulled pork burgers and chilli bacon scramble.
The trader’s association sends out monthly email newsletters with current business, news and marketing updates to ensure you stay informed about what’s going on in the precinct. If you are not receiving these emails then we either do not have your current email address or you need to check your spam filters. Please contact us if you are having any issues with receiving the email newsletter.
SNAP FITNESS Level 1, 6-8 Prospect Hill Rd, Camberwell Snap Fitness has a new club manager – pop in and say hi to Trent.
SOUTH YARRA FOOTBALL NETBALL CLUB 120 Camberwell Rd, Hawthorn East The club is looking for local support and sponsorships. Contact president Bruce Hill on 0417 015 387 or bruce.hill@rpj.net.au
TELSTRA SHOP 829 Burke Rd, Camberwell Telstra Shop has become a local franchise and is no longer a company store. Pop in to discuss all your business telecommunications needs.
ULMS HAIR 925 Burke Rd, Camberwell Welcome to Rachael, the newest team member at Ulms Hair. Rachael is a creative stylist with expertise in cutting, colour and styling.
Contact us For further information regarding topics in this newsletter, please contact Kerry Daly Camberwell Centre Association Manager Lvl 1, The Well, 793 Burke Rd Camberwell VIC 3124 Phone / Fax: (03) 9813 4190 info@camberwellca.com.au