BRAND BOOK Version 1.0 / 2017
WE LOVE OUR BRAND. BE MINDFUL WHEN APPLYING IT. ABOUT THIS GUIDE This brand book is a guide that streamlines principles, benchmarks, ideas, and gives cadence to exactly how UNIBERRY brand should be represented.
CONTENTS 01 //
About Us
02 //
Core Identity
03 //
Color Palette
04 //
Typography
05 //
Stationery
06 //
Iconography
07 //
Image Mood Board
08 //
Print Adverts
09 //
Online Presence
10 //
Promotion
01 BRAND OVERVIEW Brand Mission, Vision & Promise
01.0 BRIEF INTRO Brand Mission Lorem ipsum dolor sit amet, conse ctetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
Brand Vision Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proi dent, sunt in culpa qui officia des erunt mollit anim id est laborum
Brand Promise Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusa ntium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi arch itecto beatae vitae dicta sunt expli cabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, qui ratione voluptatem sequi nesciunt.
We offer best in class complete distribution management software comprising ERP , CRM , HRM , WMS, as a SAAS solution, using latest technologies like Artificial Intelligence, Machine Learning, Mobile, Cloud, etc. At our company, we turn the digital dreams of our clients into a reality. We work closely with our users throughout development to ensure that we are still aligned with the end-goal. We are committed to producing exceptional software for each of our clients. Our goal is to provide a high quality product that aligns with your company's needs. No matter the budget, we pride ourselves on providing professional customer service.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
02 BRAND MARK Logo Intro, Versions Clear Space, Minimum Size & Usage
02.0 LOGO INTRO Having a strong brand is important and consistence is paramount to the success of any identity system. Consistent use of the logo with supporting elements helps in building brand quality and character. Below is the logotype that reprsents Uniberry brand.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
02.1 The core identity comprises of two elements; the logo mark and the word. The mark is a powerful image that evokes the element of technology and freshness.
Full Logotype
Mark / Symbol
Word
UNIBERRY TECHNOLOGIES - BRAND MANUAL
02.2 LOGO VERSIONS Brand Colors UNIBERRY logo must always be printed in two brand colors; red (PMS:711 C) and green (PMS:7490 C), as described in the color palette section.
Dark Version If UNIBERRY logo cannot be printed or displayed in brand colors, the logo can appear in black or gray. White are the preferred background color for this option as well.
White Version Brand colors Green & Red, Black, Gray or other dark colors are the preferred background colors for this option.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
Mark Versions The brand mark also adopts the same trait as the primary logotype
Primary brand mark Must be presented in its original format, never altered or manipulated.
Secondary brand mark This should only be printed or displayed in white with brand colors red or green as background.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
02.3 CLEAR SPACE The Clear space has been established to ensure logo visibility and impact. Alway maintain the Clear space zone between the logo and other graphic elements such as type, images, other logos, etc, as described below.
Mark / Symbol Logotype
The logo should be surrounded by clear space equal to half the height of the logotype (the SQUARE represents half the logo height in the illustrations).
UNIBERRY TECHNOLOGIES - BRAND MANUAL
02.4 MINIMUM SIZE At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower quality printing technique (i.e. screenprinting), it is recommended that the logo should be used in a larger size. The logo must never be used in a smaller size than the size described below.
27 MM / 78 PX
UNIBERRY TECHNOLOGIES - BRAND MANUAL
02.5 MISUSE To maintain consistency throughout our identity application, it’s essential that the brand mark is never altered in anyway. The brand mark should always be reproduced from the master artwork provided by UNIBERRY.
Do not compress
Do not interchange color
Do not stretch
Do not alter color
Do not use on busy background
Do not filter
Do not rotate
Do not alter layout
Do not eliminate Trade Mark symbol
UNIBERRY TECHNOLOGIES - BRAND MANUAL
03 BRAND COLORS Brand Colors
03.0 COLOR PALETTE Our Corporate colors are a distinct and crucial part of our identity as they make our brand instantly recognizable.
RED
When applied consistently, the brand colors also provide a strong visual link across various materials and communications and set our company apart from the competition.
PANTONE
711 C
CMYK
12, 99, 79, 2
RGB
209, 35, 61
HEX
#D1243D
75%
50%
25%
UNIBERRY TECHNOLOGIES - BRAND MANUAL
GREEN GREEN PANTONE PANTONE 7490 7490CC
CMYK CMYK
12, 12,99, 99,79, 79,22
RGB RGB
209, 209,36, 36,61 61
HEX HEX
#689940 #689940
75% 75%
50% 50%
25% 25%
UNIBERRY TECHNOLOGIES - BRAND MANUAL
04 BRAND TYPEFACES Font Types & Typography
04.0 TYPEFACES Clear communication is an essential part of the UNIBERRY brand. Used consistently, font typefaces play a significant role in reinforcing the brand. UNIBERRY fonts are “Nexa” (as the logo font), “Raleway & Pangram” (for both print and web). These should be used for all print materials, events, and copy set in online graphics as well.
NEXA Bold Light
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrtvwxyz 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 20 21 23 //@[]#$!%^&*()+ =*|?<>{}~:\ UNIBERRY TECHNOLOGIES - BRAND MANUAL
Raleway ExtraBold Bold SemiBold Regular Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7[]#$
UNIBERRY TECHNOLOGIES - BRAND MANUAL
Pangram ExtraBold Bold Medium Regular Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7^[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7^[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7^[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7^[]#$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789 //@7^[]#$
UNIBERRY TECHNOLOGIES - BRAND MANUAL
04.3 TYPOGRAPHY Typography is another important element of our brand. By controlling the type styles and alignment used, we further strengthen the visual distinctiveness of UNIBERRY .
Introducing the overall piece
FOR HEADING USE
PANGRAM - BOLD POINT 24 0R POINT 28
Introducing section Describing paragraph
This is a Sub head, Pangram - Medium Pt 12 or Pt 14 This is a small title, Pangram - Regular Pt 11 or Pt 12 This is a body paragraphy, Pangram - Regular Pt 12
Bullets points to list items. Custom line spacing.
• This is a bullet, Pangram - Regular Pt 10 / Pt11 • This is a bullet, Pangram - Regular Pt 10 / Pt11 Line height should be 1.5 to create space between bullets
Highlighting the main idea
This is a callout, Pangram - Medium Pt 12 / Pt 14
A call to action with a period at the end.
This is a call to action, CTA. Pangram - Bold Pt 20 / Pt 24
UNIBERRY TECHNOLOGIES - BRAND MANUAL
05 BRAND STATIONERY Business Card, Letterhead & Envelope
05.0 BUSINESS CARD Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. Right is the proposed layout with the primary elements of our business card. Business cards will be used for all ofďŹ cial contact and communication of UNIBERRY brand.
Pratiek Sanklecha CEO
Cell: +91-9823005802 Phone: 020 - 25456383 Ext.24 Fax: 020 - 25452899
Font
pratiek.sanklecha @uniberrytechnologies.com
Pangram ( Regular) Dimension 85mm x 55mm - business card standard Print Format CMYK
S.2, Maurya Basil, S.No. 57/1/2, Near Vaidehi Basil, Bavdhan, Pune, Maharashtra, India - 411021.
Phone: 020 - 25456383 Fax: 020 - 25452899 connect@uniberrytechnologies.com www.uniberrytechnologies.com
UNIBERRY TECHNOLOGIES - BRAND MANUAL
05.1 LETTERHEAD The letterhead is an official administration document. The layout is void of any brand language expression and is practical in nature, containing all pertinent information. Right is the proposed layout with the primary elements of our stationery system for the letterhead. The letterhead will be used for the effective communication that is going out of UNIBERRY brand. Font Pangram ( Regular) Dimension 297 x 210 mm Letterhead Standard Print Format CMYK
S.2, Maurya Basil, S.No. 57/1/2, Near Vaidehi Basil, Bavdhan, Pune, Maharashtra, India - 411021.
Phone: 020 - 25456383 Fax: 020 - 25452899 connect@uniberrytechnologies.com www.uniberrytechnologies.com
uniberryconnect
UNIBERRY TECHNOLOGIES - BRAND MANUAL
05.2 ENVELOPE The envelope or mailing label should be used for all mailed correspondence. On the right is the proposed layout with the primary elements of UNIBERRY ’s stationery system of the envelope. Font Pangram ( Regular) Dimension 220 x 110 mm Envelope Stardand Print Format CMYK
S.2, Maurya Basil, S.No. 57/1/2, Near Vaidehi Basil, Bavdhan, Pune, Maharashtra, India - 411021.
Phone: 020 - 25456383 Fax: 020 - 25452899 connect@uniberrytechnologies.com www.uniberrytechnologies.com
uniberryconnect
UNIBERRY TECHNOLOGIES - BRAND MANUAL
06 BRAND ICONOGRAPHY Proposed Icon Set
06.0 ICON SET Icons visually break up content, making it less intimidating and easy to read. With icons you can quickly sum up what your text is about. Sometimes, icons can even be enough to communicate content, which makes reading additional text unnecessary.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
07 BRAND IMAGERY Image Mood Boards I - IV
07.0 MOOD BOARD I You may choose any images of high quality with meaningful concepts. Choose related images with consistant design and message.
07.1 MOOD BOARD II
07.2 MOOD BOARD III
07.3 MOOD BOARD IV
08 BRAND ADVERTS Flyer, Poster, Billboard
08.0 LOGO PLACEMENT The logo should always be placed at the bottom left hand corner on every print advert.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
08.1 FLYER The types of informative leaflets dealt with in this section are concise bits of imperative information about the services/products.
Dimension
The structure of information on the cover stay the same across the various leaflet types. The dynamic parts are the image and title.
Print Format
Experience the Ultimate Distribution Management Software ----Convergence of ERP, CRM, HRM, WMS as SAAS Solution
CALL NOW
+91 XXX XXX
99x 210 mm - DL Flyer
CMYK
Experience the Ultimate Distribution Management Software ----Convergence of ERP, CRM, HRM, WMS as SAAS Solution
CALL NOW
+91 XXX XXX
UNIBERRY TECHNOLOGIES - BRAND MANUAL
08.2 POSTER Brand adverts rely strongly on the visual content. Poster design should have; (Brand Mark position and size, contact info, endorsement, grid layout) and dynamic (message and image) information. Dimension A0, A1, A2, A3 or A4 Print Format CMYK
UNIBERRY TECHNOLOGIES - BRAND MANUAL
08.3 BILLBOARD Billboard adverts need clear visual impact. The Brand Mark is dominant on a layout that maximizes the format. A simple qualification for the success of the layout is ‘immediate identification’.
A multitude of graphics also add to the visual impact, thus another ‘impact’ tip would be to apply on as many applications as the budget would permit. Size and format is determined by availability.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
09 BRAND ONLINE Website
09.0 WEBSITE GRID SYSTEM A web grid helps to establish a set of guidelines to how elements should be positioned within a web layout. Not only does an effective grid provide the rhythm for a design, but it also defines the meter. The proper position of the logo should be at the upper left hand corner.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
Incases of smart devices, the logo position is at center based on proportitional adjustment of the web pages to adapt various screen sizes. The minimum logo width for smart devices shoud be 10 MM / 30 PX.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
10 BRAND PROMOTION Branded T-shirts
10.0 T-SHIRT The objective of brand merchandising is to take promotional of company’s brand and effectively place it on any material used by consumers. This is a form of general awareness and to get brand recall.
UNIBERRY TECHNOLOGIES - BRAND MANUAL
The choice of pomotial item is totally dependent on UNIBERRY and what they have to present
UNIBERRY TECHNOLOGIES - BRAND MANUAL
Uniberry Technologies Pvt Ltd S.2, Maurya Basil, S.No. 57/1/2, Near Vaidehi Basil, Bavdhan, Pune, Maharashtra, India - 411021. Tel: 020 - 25456383 Ext.24 Fax: 020 - 25452899 connect@uniberrytechnologies.com www.uniberrytechnologies.com