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BRAND STYLE GUIDE

BRAND BOOK Identity Guide Document V.1.0 / 2019

Growth & Diversity

Saudi International Trading & Marketing Ltd Brand Book

WE LOVE OUR BRAND. BE MINDFUL WHEN APPLYING IT.

ABOUT THIS GUIDE This brand book is a guide that streamlines principles, benchmarks, ideas, and gives cadence to exactly how the Saudi International Trading & Marketing Ltd brand should be represented.

Saudi International Trading & Marketing Ltd // Brand Book

TABLE OF CONTENTS

Overview

.......... 03

Icons

.......... 31

Brand Logo

.......... 06

Imagery

.......... 34

Color Palette

.......... 16

Adverts

.......... 40

Typefaces

.......... 20

Online

.......... 45

Stationery

.......... 25

Promotion

.......... 49

BRAND OVERVIEW

Saudi International Trading & Marketing Ltd Brand Book

Saudi International Trading & Marketing Ltd // Brand Book

01.0

BRAND OVERVIEW ABOUT SITML is a closed joint stock limited liability company that was established through a collaboration of many companies that are specialized in industries like; agriculture, industrial, trade, real estate, constructions, and marketing. VISION We aim to be a pioneer in all the industries we operate in, and to provide the best services and solutions, Locally and Internationally. We also aim to play a big role in the building and growing the Saudi economy. MISSION To Create great value in all investments and projects we are involved in, and to contribute to the kingdomâ€™s vision and to serve its location. We will build on our future plans and strategies to shift our services and align it to our countryâ€™s vision.

PILLARS CORE VALUES

Commitment, Transparent, Integrity

Values adopted mentally and practically as common ground every step of the way, inclusive of achieved success.

PERSONALITY TRAITS These are characters that allow our business to make connection with the target audience. They describe how we want our customers to perceive our business.

Competent

Successful

Intelligent

Innovative

Reliable

Adventurous

01.1

Saudi International Trading & Marketing Ltd // Brand Book

CORPORATE SLOGAN

Determined to succeed, but as well be relevant in the future.

We strive for growth and diversity 05

BRAND LOGO

Saudi International Trading & Marketing Ltd Brand Book

Saudi International Trading & Marketing Ltd // Brand Book

02.0

LOGO INTRO Having a strong brand is important and consistence is paramount to the success of any identity system. Consistent use of the logo with supporting elements helps in building brand quality and character.

Symbol / Mark

Full Logotype

Brand Name

02.1

Saudi International Trading & Marketing Ltd // Brand Book

LOGO LOCKUP

Primary Lock-up

Secondary Lock-up

The horizontal lock-up is the primary brand expression. The symbol may appear by itself, however the brand name must always appear with the symbol in the primary lockup. The lockup must never be altered, recreated or distorted in anyway. Always use supplied artwork.

The vertical lock-up is the secondary brand expression. This should only be used where the primary lock-up doesnot ďŹ t the narrative... i.e the vertical height is relatively much bigger the the horizontal width.

This should always be the preferred version.

Saudi International Trading & Marketing Ltd // Brand Book

02.2

LOGO VARIATIONS

Brand Colors

Dark Version

Saudi International Trading & Marketing Ltd logo must always be printed in two brand colors; PMS: Medium Blue C, PMS: 430 C, and the preferred background colors is white.

If the Saudi International Trading & Marketing Ltd logo cannot be printed or displayed in brand colors, the logo can appear in gray as describe above.

Saudi International Trading & Marketing Ltd // Brand Book

White Version

Mark/Symbol

In this case, brand colors and black are the preferred background colors for this option.

The brand mark also adopts the same trait as the primary logotype.

02.3

CLEAR SPACE The clear space has been established to ensure logo visibility and impact. Always maintain the clear space between the logo and other graphic elements such as type, images, other logos, etc, as described below. The logo should be surrounded by clear space equal to half the height of the logotype (the SQUARE represents half (1/2) the logo height in the illustrations).

Saudi International Trading & Marketing Ltd // Brand Book

02.4

MINIMUM SIZE At minimum size, the logo is still clearly legible and provides a strong level of identiďŹ cation. When using a lower quality printing technique (i.e. screenprinting), it is recommended that the logo should be used in a larger size. The logo must never be used in a smaller size than the size described on the right.

80 MM / 227 PX

10 MM / 30 PX

Saudi International Trading & Marketing Ltd // Brand Book

02.5

MISUSE To maintain consistency throughout our identity application, itâ€™s essential that the brand mark is never altered in any way. The brand mark should always be reproduced from the master artwork provided by Saudi International Trading & Marketing Ltd.

Do not compress

Do not use on busy background

Do not rotate

Do not ďŹ lter

Do not alter design

Do not stretch

Do not alter color

02.6

PLACEMENT To place the Saudi International Trading & Marketing Ltd logo in the correct way please use one of the approved styles that are shown on the right.

Saudi International Trading & Marketing Ltd // Brand Book

02.7

CO-BRANDING This co-branding lockup should be used where Saudi International Trade & marketing Ltd is being presented alongside or in partnership with another entity. rules as describe below:

Horizontal Relationship

Partner logo Squre is 1/2 the heigt of the brand logo

When there is more than one logo supporting or collaborating with Saudi International Trade & Marketing Ltd, consistency and clarity are the priority.

Example

Scale and position are based on the clear space guidelines. The Brandmark appears either far left or far right depending on the overall layout of the page or application.

Vertical Relationship

Lock-Up Separator A vertical line set in grey is used as a visual frame to maintain the seperation of the logos. This line should be set at 1pt and should align to the top and the bottom of the tallest logo in the set

Squre is 1/2 the heigt of the brand logo

Partner logo

Example

BRAND COLORS

Saudi International Trading & Marketing Ltd Brand Book

Saudi International Trading & Marketing Ltd // Brand Book

03.0

PRIMARY COLOR Our corporate colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, the brand colors also provide a strong visual link across various materials and communications and set our company apart from the competition. Why Lochmara (Blue)? It suggests authority, dignity, security, stability, heritage, and trust. Why Rolling Stone (Gray)? It suggests authority, dignity, security, stability, heritage, and trust.

Lochmara

Rolling Stone

PMS

Medium Blue C

PMS

430 C

CMYK

100, 30, 0, 0

CMYK

0, 0, 0, 60

RGB

0, 137, 207

RGB

128, 130, 133

HEX

#0089CF

HEX

#808285

75%

50%

25%

75%

50%

25%

Saudi International Trading & Marketing Ltd // Brand Book

Shades of gray can be used to add texture and depth to text, backgrounds and llustrations as described on the right.

Dark Gray

Light Gray

Isabelline

PMS

Cool Gray 11 C

PMS

Cool Gray 2 C

PMS

663 C

CMYK

72, 64, 61, 57

CMYK

2, 0, 0, 22

CMYK

4, 3, 3, 0

RGB

49, 51, 53

RGB

202, 204, 206

RGB

241, 240, 240

HEX

#313335

HEX

#CACCCE

HEX

#F1F0F0

Saudi International Trading & Marketing Ltd // Brand Book

03.2

SECONDARY COLORS Secondary colors can be used as color formulas for corporate marketing, collateral trade show materials, promotional items and web design. These colors were chosen to increase the overall user experience. And these should be usd sparingly

Gold

Tarawera

PMS

109 C

PMS

173 C

PMS

302 C

CMYK

1, 16, 100, 0

CMYK

0, 0, 0, 90

CMYK

100, 48, 12, 58

RGB

254, 209, 5

RGB

65, 64, 66

RGB

0, 59, 92

HEX

#FED105

HEX

#414042

HEX

#F1F0F0

75%

Valencia

50%

25%

75%

50%

25%

75%

50%

25%

BRAND TYPEFACES

Saudi International Trading & Marketing Ltd Brand Book

Saudi International Trading & Marketing Ltd // Brand Book

04.0

FONTS/TYPEFACES

Gotham Pro

Clear communication is an essential part of the Saudi International Trading & Marketing Ltd brand. Used consistently, font typefaces play a signiﬁcant role in reinforcing the brand. Saudi International Trading & Marketing Ltd should use “Gotham Pro ” typefaces (for both print and web). These should be used for all print materials, events, and copy set in online graphics as well.

Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Saudi International Trading & Marketing Ltd // Brand Book

TYP EFA CES 22

Gotham Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Saudi International Trading & Marketing Ltd // Brand Book

04.1

TYPOGRAPHY Typography is another important element of our brand. By controlling the type styles and alignment used, we further strengthen the visual distinctiveness of Saudi International Trading & Marketing Ltd brand.

Introducing the overall piece

Introducing section

Describing paragraph

FOR HEADING USE Gotham - Pro Black 26/30 POINTS (Pt) Sub head, Gotham Pro - Bold 20 Pt Small title, Gotham Pro - Medium 16 Pt Body paragraphy, Gotham Pro - Regular 12 Pt

Saudi International Trading & Marketing Ltd // Brand Book

Bullets points to list items. Custom line spacing.

TYPO GRA PHY

Highlighting the main idea

A call to action with a period at the end.

â€˘ Bullet, Gotham Pro - Regular 12 Pt â€˘ Bullet, Gotham Pro - Regular 12 Pt Line height should be 1.5 to create space between bullets

Callout, Gotham Pro - Medium 16 Pt

This is a call to action, CTA. Gotham Pro - Bold 20/24 Pt

BRAND STATIONERY

Saudi International Trading & Marketing Ltd Brand Book

Saudi International Trading & Marketing Ltd // Brand Book

05.0

BUSINESS CARD Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. Below is the proposed layout with the primary elements of our business card. Business cards will be used for ofďŹ cial communication of Saudi International Trading & Marketing Ltd.

Dimension

Font Size

85mm x 55mm

Physical Address, Emails,

Print Format

Phone Numbers and Website: 7.5pt

CMYK

Mohammed Saad Alamri Sales Engineer Kingdom of Saudi Arabia P.O.50417 Jeddah 21423 malamri@sitml.com sitml@sitml.com www.sitml.com

Head Office: Jeddah Alandalus Street, Red Sea Plaza, Tel: +966 12 6526222, Fax: +966 12 6573303 Mob: +966 54 7302530

Growth & Diversity

05.1

Saudi International Trading & Marketing Ltd // Brand Book

LETTERHEAD The letterhead is an oﬃcial administration document. The layout is void of any brand language expression and is practical in nature, containing all pertinent information. Right is the proposed layout with the primary elements of our stationery system for the letterhead. The letterhead will be used for the effective communication that is going out of Saudi International Trading & Marketing Ltd brand. Dimension 216 x 279 mm Print Format CMYK Font Size Physical Address, Email and Website: 12pt

Growth & Diversity

Head Oﬃce

Central Oﬃce

Alandalus Street, Red Sea Plaza, Jeddah 21523

Al-Ahsa Street, P.O. Box 88267, Riyadh 11662

+966 12 6526222 +966 12 6573303

+966 11 2576999 +966 11 4915046

sitml@sitml.com

www.sitml.com

Saudi International Trading & Marketing Ltd // Brand Book

05.2

ENVELOPE The envelope or mailing label should be used for all mailed correspondence. Below is the proposed layout with the primary elements of Saudi International Trading & Marketing Ltd stationery system of the envelope.

Dimension

Font Size

220 x 110 mm

Physical Address, Email and Website: 12pt

Print Format CMYK

Growth & Diversity

Head OďŹƒce

Central OďŹƒce

Alandalus Street, Red Sea Plaza, Jeddah 21523

Al-Ahsa Street, P.O. Box 88267, Riyadh 11662

+966 12 6526222 +966 12 6573303

+966 11 2576999 +966 11 4915046

sitml@sitml.com

www.sitml.com

Saudi International Trading & Marketing Ltd // Brand Book

05.3

FOLDER The folder can act as a prompting tool or act as an aid for you as you run through the presentation or meeting, providing you with something tangible yet professional to hold, display and use.

Dimension

Print Format

530 x 360 mm

CMYK

Folding Line

Head Oﬃce Alandalus Street, Red Sea Plaza, Jeddah 21523 +966 12 6526222, +966 12 6573303 www.sitml.com, sitml@sitml.com

Central Oﬃce Al-Ahsa Street, P.O. Box 88267, Riyadh 11662 +966 11 2576999, +966 11 4915046

WE STRIVE FOR GROWTH AND DIVERSITY

Head Oﬃce

Central Oﬃce

Alandalus Street, Red Sea Plaza, Jeddah 21523

Al-Ahsa Street, P.O. Box 88267, Riyadh 11662

+966 12 6526222, +966 12 6573303 www.sitml.com, sitml@sitml.com

+966 11 2576999, +966 11 4915046

Saudi International Trading & Marketing Ltd // Brand Book

05.4

EMAIL SIGNAURE Email signature is the perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company. By creating a cohesive email signature for each employee on your team, you create brand recognition in every person to whom your employees send emails. Mohammed Saad Alamri Sales Engineer

+966 54 7302530 malamri@sitml.com

Kingdom of Saudi Arabia Head OďŹƒce Alandalus Street, Red Sea Plaza, Jeddah 21523 +966 12 6526222, +966 12 6573303

Central OďŹƒce Al-Ahsa Street, P.O. Box 88267, Riyadh 11662 +966 11 2576999. +966 11 4915046 sitml@sitml.com , www.sitml.com

BRAND ICONS

Saudi International Trading & Marketing Ltd Brand Book

Saudi International Trading & Marketing Ltd // Brand Book

06.0

GRAPHIC ELEMENTS Graphic elements are useful tools where the visual concepts may be diďŹƒcult to express through photography and text. They can help communicate a message or work as the central feature of a communication piece. The theme is that Saudi International Trade and Marketing Ltd aims at growth and diversity in various sectors; Trade, Agriculture, Construction, Real Estate and Marketing. The graphic elements are made up of components brought together to create an adaptive system based on sectors Saudi International Trade and Marketing Ltd is involved in. The elments are simply expressionsed with a rounded look and feel.

Agriculture

Patterns

Construction & Real Estate

Trade

Industry

Marketing

Saudi International Trading & Marketing Ltd // Brand Book

06.1

ICONOGRAPHY Icons visually break up content, making it less intimidating and easy to read. With icons you can quickly sum up what your text is about. IDEA

AGRICULTURE

TARGET

GROWTH

CALL

MARKETING

REAL ESTATE

MESSAGE

CONNECTION

TEAM

VISION

Sometimes, icons can even be enough to communicate content, which makes reading additional text unnecessary.

DIMENSION

INDUSTRY

TRADE

CONSTRUCTION

BRAND IMAGERY

Saudi International Trading & Marketing Ltd Brand Book

07.1

MOOD BOARD I You may choose any images of high quality with meaningful concepts. Choose related images with consistant design and message.

07.2

MOOD BOARD I

Saudi International Trading & Marketing Ltd // Brand Book

07.3

MOOD BOARD III

Saudi International Trading & Marketing Ltd // Brand Book

07.4

MOOD BOARD III

Saudi International Trading & Marketing Ltd // Brand Book

07.5

MOOD BOARD IV

Saudi International Trading & Marketing Ltd // Brand Book

BRAND ADVERTS

Saudi International Trading & Marketing Ltd Brand Book

08.0

ADVERTS The logo should always be placed at the top/bottom left corner on every print advert.

Saudi International Trading & Marketing Ltd // Brand Book

08.1

FLYER The types of informative leaďŹ‚ets dealt with in this section are concise bits of imperative information about the services /products. The structure of information on the cover stay the same across the various leaďŹ‚et types. The dynamic parts are the image and title. Dimension 99 x 210 mm - DL Flyer

Marketing, Boost Busuness Growth

Architecture, Construction, interior

Print Format

Ut enim ad minim veniam, quis ostrud exercitationlla ad minim veniam, quis ostrud exercitationlla mco laboris nisi ut.

CMYK

www.sitml.com

08.2

POSTER Brand adverts rely strongly on the visual content. Poster design should have; (Brand Mark position and size, contact info, endorsement, grid layout) and dynamic (message and image) information. Dimension A0, A1, A2, A3 or A4 Print Format CMYK

Saudi International Trading & Marketing Ltd // Brand Book

08.3

BILLBOARD Billboard adverts need clear visual impact. The Brand Mark is dominant on a layout that maximizes the format. A simple qualiﬁcation for the success of the layout is ‘immediate identiﬁcation’. A multitude of graphics also add to the visual impact, thus another ‘impact’ tip would be to apply on as many applications as the budget would permit. Size and format is determined by availability.

Saudi International Trading & Marketing Ltd // Brand Book

BRAND ONLINE

Saudi International Trading & Marketing Ltd Brand Book

09.0

WEBSITE A web grid helps to establish a set of guidelines to how elements should be positioned within a web layout. Not only does an effective grid provide the rhythm for a design, but it also deďŹ nes the meter. The proper position of the logo should be at the upper left hand corner.

Saudi International Trading & Marketing Ltd // Brand Book

09.1

Saudi International Trading & Marketing Ltd // Brand Book

RESPONSIVENESS

Incases of smart devices (medium and small size, the logo position on the left and the navigation menu (hamburger style) on the left, based on proportitional adjustment of the web pages to adapt various screen sizes. The minimum logo width for smart devices shoud be 10 mm / 30 px.

Saudi International Trading & Marketing Ltd // Brand Book

09.2

LAYOUT A website in itself is probably the most dynamic platform of all the communication channels.

Any healthy website should evolve as the usage dynamics change to suit the service best. 48

1. Web Font

3. Simplicity

Gotham Pro family should be the electronic default fonts for all web applications. This maximizes visual brand identity recognition.

Users need to navigate with ease and not be bombarded and confused with non essential details. Stylistically, the site’s typography should be very clear with effective visual impact from selected imagery.

2. Grid All (images, shapes, typography), should ahdere to 1200 and/or 960 grid structure.

4. Function Priority The site prioritizes the products’ information above ‘corporate’ and ‘news’ related information.

BRAND PROMOTION

Saudi International Trading & Marketing Ltd Brand Book

10.0

Saudi International Trading & Marketing Ltd // Brand Book

PEN & MUG The objective of brand merchandising is to take promotional of companyâ€™s brand and effectively place it on any material used by consumers.

This is a form of general awareness and to get brand recall and the choice of item is totally dependent on Saudi International Trading & Marketing Ltd and what they have to present.

Saudi International Trading & Marketing Ltd // Brand Book

10.1

POWERPOINT

BUDGET FUNDING Equity Financial Projections 2019/2020

Growth & Diversity PRESENTED BY:

Growth & Diversity

Cover Slide - Front

Cover Slide - Back

Head Oﬃce

Central Oﬃce

Alandalus Street,Red Sea Plaza, Jeddah 21523 +966 12 6526222, +966 12 6573303 sitml@sitml.com, www.sitml.com

Al-Ahsa Street, P.O. Box 88267, Riyadh 11662 +966 11 2576999, +966 11 4915046

Saudi International Trading & Marketing Ltd // Brand Book

SECTION ONE SEPARATOR TABLE OF CONTENTS

Contents Slide

// cONTENT pAGE

02 // cONTENT pAGE

06 // cONTENT pAGE

03 // cONTENT pAGE

07 // cONTENT pAGE

04 // cONTENT pAGE

08 // cONTENT pAGE

Section Separator Slide

Saudi International Trading & Marketing Ltd // Brand Book

PAGE TITLE ONE COLUMNS

SECTION TWO SEPARATOR

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Prepared & Presented By

Saudi International Trading & Marketing Ltd

Section Separator Slide

One Column Slide

PAGE

Saudi International Trading & Marketing Ltd // Brand Book

PAGE TITLE THREE COLUMNS

PAGE TITLE TWO COLUMNS SUB-TITLE HERE

SUB-TITLE HERE

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Prepared & Presented By

Saudi International Trading & Marketing Ltd

Two column Slide

PAGE

Prepared & Presented By

Saudi International Trading & Marketing Ltd

Three column Slide

PAGE

Saudi International Trading & Marketing Ltd // Brand Book

10.2

NOTE BOOK

GROWTH & DIVERSITY

Memo No.: _____________ Mo / Tu / We / Th / Fr / Sa / Su Date: ____/_____/____

Head Oﬃce

Central Oﬃce

Alandalus Street, Red Sea Plaza, Jeddah 21523

Al-Ahsa Street, P.O. Box 88267, Riyadh 11662

+966 12 6526222, +966 12 6573303 www.sitml.com, sitml@sitml.com

+966 11 2576999, +966 11 4915046

10.3

POLO TSHIRT & CAP

Saudi International Trading & Marketing Ltd // Brand Book

10.4

PAPER BAG

Saudi International Trading & Marketing Ltd // Brand Book

10.5

ROLL UP BANNER

Saudi International Trading & Marketing Ltd // Brand Book

10.6

TRADE SHOW BOOTH It is recommended that the Brandmark, graphic element and tagline be used for graphic placements on the trade show booth.

Saudi International Trading & Marketing Ltd // Brand Book

10.7

VEHICLE WRAP It is recommended that the Brandmark, graphic element and tagline be used for graphic placements. Dependent on the size/shape of the car the brandmark can appear in two places - on the front bonnet or on the rear door (or both). The Brandmark should sit on the front door without interference

Saudi International Trading & Marketing Ltd // Brand Book

GROWTH & DIVERSITY

Saudi International Trading & Marketing Ltd // Brand Book

10.8

PYLON & SIGNAGE

SAUDI INTERNATIONAL TRADING & MARKETING LIMITED

PARKING RECEPTION CAFETERIA

HEAD OFFICE We strive for growth and diversity

Alandalus Street, Red Sea Plaza, Jeddah 21523

Saudi International Trading & Marketing Ltd Brand Book

THATâ€™S How We Should Be Represented! Saudi International Trading & Marketing Ltd brand including the logo, name, colors and identifying elements are valuable company assets. Each of us is responsible for protecting the companyâ€™s interests by preventing unauthorised or incorrect use of the Saudi International Trading & Marketing Ltd name and marks.

Growth & Diversity Head Oﬃce

Central Oﬃce

Alandalus Street,Red Sea Plaza, Jeddah 21523 +966 12 6526222, +966 12 6573303 sitml@sitml.com, www.sitml.com

Al-Ahsa Street, P.O. Box 88267, Riyadh 11662 +966 11 2576999, +966 11 4915046