Exit Financial Consultants

EXIT FINANCIAL CONSULTANTS

LOGO STYLE GUIDE VERSION 1.0 / 2018

LOGO STYLE GUIDELINES

Exit Financial Consultants Logo Style Guide

OUR LOGO IS A SYMBOL THAT DEFINES US TO THE MARKET. WE MUST REMAIN CONSISTENT TO MAINTAIN THE INTEGRITY OF OUR IDENTITY.

© 2019 Exit Financial Consultants All rights reserved.

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CONTENTS Brand Overview

.......... 04

Logo Introduction

.......... 06

Logo Versions

.......... 07

Logo Clear Space

.......... 09

Logo Minimum Size

.......... 10

Logo Misuse

.......... 11

Logo Placement

.......... 12

01

*** Brief Introduction

BRAND INTRO

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01.0

BRAND INTRO Financials, Budget Plan, Implementation.

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02

*** Core Identity

BRAND LOGO

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02.0

LOGO INTRODUCTION Having a strong brand is important and consistence is paramount to the success of any identity system. Consistent use of the logo with supporting elements helps in building brand quality and character.

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02.1

LOGO VERSIONS

Brand Colors

Dark Version

Exit Financial Consultants logo must always be printed in two brand color; PMS: 298 C and PMS: 424 C the preferred background colors is white.

If the Exit Financial Consultants logo cannot be printed or displayed in brand colors, the logo can appear in black as describe above.

White is the preferred background color.

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White Version

Mark/Symbol

In this case, brand colors and black are the preferred background colors for this option.

The brand mark also adopts the same trait as the primary logotype

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02.2

CLEAR SPACE The clear space has been established to ensure logo visibility and impact.

Always maintain the clear space between the logo and other graphic elements such as type, images, other logos, etc, as described below.

The logo should be surrounded by clear space equal to 1/3 the height of the logotype (the SQUARE represents 1/3 the logo height in the illustrations).

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02.3

MINIMUM SIZE At minimum size, the logo is still clearly legible and provides a strong level of identiďŹ cation. All the three names featured in the full logotype should be readable.

When using a lower quality printing technique (i.e. screenprinting), it is recommended that the logo should be used in a larger size. The logo must never be used in a smaller size than the size described on the right.

40 MM / 110 PX

10 MM / 28 PX

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02.4 LOGO MISUSE To maintain consistency throughout our identity application, it’s essential that the brand mark is never altered in any way. The brand mark should always be reproduced from the master artwork provided by Exit Financial Consultants.

Do not compress

Do not stretch

Do not rotate

Do not use on busy background

Do not alter color

Do not ďŹ lter

Do not alter design

Do not add elements

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02.5

PLACEMENT To place the Exit Financial Consultants logo in the correct way please use one of the approved styles that are shown on the below.

EXIT FINANCIAL CONSULTANTS LOGO STYLE GUIDE

THAT’S How We Should Be Represented!

Exit Financial Consultants logo including the symbol and three identifying names are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorised or incorrect use of the Exit Financial Consultants name and marks.

© 2018 Exit Financial Consultants All rights reserved.

THANK YOU

EXIT FINANCIAL CONSULTANTS LOGO STYLE GUIDE

© 2019 All rights reserved