Issuu

www.mydock365.com

BRAND BOOK DOCK 365 BRANDING DOCUMENT

VERSION 1.1 / 2018

DOCK 365 BRAND GUIDELINES OUR BRAND IS A PROMISE TO THE MARKET.

WE MUST CONSISTENTLY DELIVER ON THE PROMISE TO MAINTAIN THE INTEGRITY OF OUR BRAND.

TABLE OF CONTENTS 01 //

Overview

...............

02 //

Logotype

...............

03 //

Color Palette

...............

04 //

Fonts

...............

05 //

Imagery

...............

INSIDE SUMMARY A brand book is a guide that streamlines principles, benchmarks, ideas, and gives cadence to exactly how the Dock 365 should be represented.

*** Brief Introduction

01 BRAND OVERVIEW

Dock 365 Brand Guide

BRIEFLY ABOUT US As a trusted Microsoft SharePoint technology solution provider, we help customers realize their business goals and desired outcomes. By bringing together Microsoft SharePoint Portal solution as a product to maximize return on investment they made with Microsoft SharePoint. Dock is born out of our several years of experience in building intranet portals for large corporations. After developing the intranet portal for several years and many times, we saw a pattern where most of the intranet portal needs of the organizations where similar. We decided to package a solution which can be implemented in brief period instead of 6-8 months of development and deployment timeline. This also helped customers to have a solution in place and running shorter and without spending hundreds of thousands of dollars. The other factor in developing the intranet solution was to make it available to a small and mid-size organization which was previously unaffordable for them. We have Dock intranet portal deployed to an organization with 10 employees to 5000 employees worldwide.

Brand Guidelines

Dock 365 -- Simply Productive

*** Core Identity

02 BRAND LOGO

Dock 365 Brand Guide

DOCK LOGOTYPE Having a strong brand is vital and consistency is paramount to the success of any identity system. Consistent use of the Dock 365 logo with supporting elements helps in building quality and awareness while reflecting the brand character.

Full Logotype

Logo Icon

Logo Title

Brand Guidelines

Dock 365 -- Simply Productive

LOGO VARIATION

Vertical Lock-Up; Main brand logo option.

Horizontal Lock-Up; Should be used in cases where the vertical lock-up isnâ€™t the best option. i.e website, social media,..etc

Logo without Tagline

Brand Guidelines

Note: The horizontal lock-up logo with the tagline should be used sparely at a width lower than 60 mm.

Logo & Tagline

Dock 365 -- Simply Productive

BRAND TAGLINE The tagline can be used with the logo or can stand alone, separately.

Simply Productive

Brand Guidelines

Dock 365 -- Simply Productive

LOGO VERSIONS Brand Colors Dock 365 must always be printed in two brand colors; HSK 44 and HSK 46, as describe in the color palette section the preferred background colors is white.

Dark Version If the Dock 365 cannot be printed or displayed in brand colors, the logo can appear in black as describe above.

Brand Guidelines

Dock 365 -- Simply Productive

LOGO VERSIONS Light Version In this case, brand colors, Black, Gray or other dark colors are the preferred background colors for option.

Brand Guidelines

Dock 365 -- Simply Productive

BACKGROUND COLORS The following guidelines should be applied when working on varying shades of background colour

Background treatment may only be applied to solid color variations with no exception.

Brand Guidelines

Logo in brand colors should always be placed on a light background, preferrably white.

Dock 365 -- Simply Productive

CLEAR SPACE The clear space has been established to ensure logo visibility and impact. Always maintain the clear space between the logo and other graphic elements such as type, images, other logos, etc. The logo should be surrounded by clear space equal to 1/2 the height of the logo icon as dscribed using rectangular bars below. 1/2 1/2

1/2

1/2 1/2

1/2

1/2 1/2

1/2

Brand Guidelines

1/2

Dock 365 -- Simply Productive

MINIMUM SIZE At minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lower quality printing technique (i.e. screenprinting), it is recommended that the logo should be used in a larger size.

45 mm - Width

35 mm - Width

15 mm - Width

25 mm - Width

15 mm - Width

50 mm - Width

The logo should never be used in a smaller size than the size described below. Vertical Logo (Width): 5 mm 35 mm - Width

10 mm - Width

Horizontal Logo (Width): - Without Tagline: 25 mm - With Tagline: 60 mm Logo Icon (Width): 5 mm

25 mm - Width

Brand Guidelines

5 mm - Width

Dock 365 -- Simply Productive

LOGO DO’S & DON’TS To maintain consistency throughout our identity application, it’s essential that the brand logo is never altered in anyway. The brand logo should always be reproduced with permission from Dock 365. Below are unaccepatable usage scenarios.

1 2 3 4 5

Logo/elements/text too close to the edges Text or logos on image not legible or blends in with the background Tagline present underneath logo but too small and not legible Text background element overlapping edges Using colors, not in the brand color palette

Brand Guidelines

Dock 365 -- Simply Productive

It’s important that we maintain a consistent approach in showcasing our logo. Consistency is the key to building brand equity.

Don’t compress

Don’t stretch

Don’t rotate

Don’t alter color

Don’t filter

Don’t add trademark element

Don’t alter design

Don’t use wordmark without mark

Brand Guidelines

Dock 365 -- Simply Productive

LOGO PLACEMENT When applying the new logo in a Standard U.S. size (8.5â€? x 11â€?) letterhead format, logo configuration placement is in the upper right hand corner of the page with edge of page distance described below.

Top

Left/Right Space = 6mm Top Space = 6mm Bottom Space = 10mm

Top

Left

Left Bottom

Edge of Page Distance:

Brand Guidelines

Bottom

Dock 365 -- Simply Productive

*** Color Palette

03 BRAND COLORS

Dock 365 Brand Guide

PRIMARY COLOR PALETTE Our corporate colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, the brand

colors also provide a strong visual link across various materials and communications and set our company apart from the competition.

HONOLULU BLUE PRINT

PRINT : HSK 44

HKS

TRUMATCH : 36B1 CMYK

: .9167, .3667, 0.0, .2941

75%

CMYK

: 1.0, .2423, 0.0, .1096

WEB : 15 | 114 | 180

RGB

RGB HEX : #0F72B4 WEB

: HSK 47

TRUMATCH : 30B1

WEB RGB

CERULEAN

RGB HEX : #00ACE3

: #0069B3

50%

Brand Guidelines

: 0 | 170 | 227

WEB

25%

75%

: #00B2EB

50%

25%

Dock 365 -- Simply Productive

SECONDARY COLOR PALETTE Orange color was chosen to increase the overall user experience. The secondary color is to complement the blue and show contrast to gain excitement and attention to the viewer to take action.

PUMPKIN

Orange is the only secondary color and itâ€™s only to be used for call to action text's or buttons.

BUTTON EXAMPLES

CALL TO ACTION (CTA)

PRINT START A FREE TRIAL : HSK 4

HKS

TRUMATCH : 8-a CMYK

: 0.0, 0.5412, 0.9529, 0.0

WEB RGB

RGB HEX : #FF750C WEB

GET STARTED FREE

Request Demo

: #FF6600

CALL NOW

Brand Guidelines

Dock 365 -- Simply Productive

*** Fonts & Typography

04 BRAND TYPEFACES

Dock 365 Brand Guide

FONT & TYPEFACES Clear communication is an essential part of the Dock 365 brand. Used consistently, font typefaces play a significant role in reinforcing the brand. Dock 365 uses “Nexa - Bold” and “Verdana - Regular” typefaces as described (for both print and web). These should be used for all print materials, events, and copy set in online graphics as well.

Bold

Nexa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789/@ <>[]#${}?!

Verdana Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789/@ <>[]#${}?!

Brand Guidelines

Dock 365 -- Simply Productive

TYPOGRAPHY & HIERARCHY Typography is another important element of our brand. By controlling the type styles, size and alignment used, we further strengthen the visual distinctiveness of Dock365 brand as described below.

Introducing the overall piece

TITLE / HEADING NEXA - BOLD 28/30 POINTS (Pt)

Introducing section

Sub head, Nexa - Bold 16/18 Pt

Describing paragraph

Small title, Nexa - BOLD 12/14 Pt Body paragraphy, Verdana - Regular 11/12 Pt

Bullets points to list items. Custom line spacing.

• Bullet, Verdana - Regular 11/12 Pt • Bullet, Verdana - Regular 11/12 Pt Line height should be 1.5 to create space between bullets

Highlighting the main idea A call to action with a period at the end.

Brand Guidelines

Callout, Nexa - Bold 12/14 Pt

This is a call to action, CTA. Nexa - Bold 20/24 Pt

Dock 365 -- Simply Productive

*** Image Mood Board

05 BRAND IMAGERY

Dock 365 Brand Guide

MOOD BOARD I You may choose any images of high quality with meaningful concepts. Choose related images with consistant design and message.

Brand Guidelines

Dock 365 -- Simply Productive

MOOD BOARD II

Brand Guidelines

Dock 365 -- Simply Productive

MOOD BOARD III

Brand Guidelines

Dock 365 -- Simply Productive

MOOD BOARD IV

Brand Guidelines

Dock 365 -- Simply Productive

Dock 365 Brand Identity

THAT’S How We Should Be Represented! Dock 365 brand including the logo, name, colors and identifying elements are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorised or incorrect use of the Dock 365 name and marks.

THANK YOU

Dock 365, Inc 8665 Baypine Road, Suite 105 Jacksonville, Florida 32256 Fax: (904) 903-4476