Warped Tour History

from History of Warped Tour

by caljacmad

Outline

1. Cover

2. History of Warped Tour a. Founder and Sponsorship

3. First Warped tour a. Videos/ images of the event and acts b. Journals / newspaper articles

4. Warped Tour 2005

a. Videos/Images of events and acts

b. Journals / newspaper articles

5. Warped Tour 2018 a. Videos / Images of Events & acts b. Journals / newspaper articles

6. The end of Warped Tour

7. Twitter Feed

8. Warped Tour Marketing & Consumerism Giant

Warped Tour Background

In 1995, punk rock gained a widespread stage through Van’s Warped Tour. The tour quickly became the largest traveling music festival in the United States with around 700,000 attendees each year. 23 years of the festival brought excellent opportunities to artists and fans alike. Small and big artists were given a platform to showcase their music. Fans were given a safe space to appreciate the art and form a community with other fans with the same interests.

The Warped Tour was founded by the successful promoter Kevin Lyman. He was going to announce the first tour to be called “The Bomb” because at the time it was a term that meant, something cool. On the day he was going to release the announcement the Oklahoma City bombing shocked the U.S. Since he thought the name would be too disrespectful and harsh, he used the name “Warped”, which was from a magazine he used to work for.

Van’s was not the original sponsor that Warped Tour had in mind. Kevin and his team were scheduled to meet with Calvin Klein to discuss sponsoring the summer festival. A snowstorm was the reason behind their meeting having to get postponed. Furthermore, Lyman received a phone call from Van’s, and it went off from there. It was a perfect fit since Van’s had a huge relationship with extreme sports such as skateboarding, and BMXing. These sports most of the time went hand in hand with punk rock music, so it was a perfect fit to sponsor this festival.

First Warped Tour

At the first Warped Tour, there were only about 20 bands, 9 pro-skateboarders and BMX-ers Most of these bands were from the California or New York hardcore scene. There were no real headliners to speak of. No Doubt & Sublime are considered two of the best acts, however in 1995 they had yet to gain their notoriety.

Sublime: https://youtu.be/PMPCEDWmQ6Y

No Doubt: https://www.youtube.com/watch?v=FHSEJ_SKy-A

Warped Tour 2005

Warped Tour 2005 was the most popular year in warped tour history with 700,000 attending the shows over the summer. Considered the best lineup by many fans

FOB in Detroit, set got cut off early because crowd was too uncontrollable

https://www.youtube.com/watch?v=8Ev_x1O_pUc

MCR –I'm Not Okay in St. Pete Florida

https://www.youtube.com/watch?v=g2ElAVOXHgw

Paramore before they were big performing on a side stage

https://www.youtube.com/watch?v=5FA8v7wTdL0

Warped Tour 2018

3oh3

https://www.youtube.com/watch?v=aLAKC6yheO8 -

Mayday Parade

https://www.youtube.com/watch?v=yA6xYDgDodY

Video accompanying headline

https://www.youtube.com/watch?v=wGWSEwOEwpw&feature=emb_logo

The End of Warped Tour

Twitter Feed

Warped Tour Marketing & Consumerism Giant

When you think about the Warped Tour, you generally think of a giant festival for punk rock, ska, skateboarding and BMX bikers. Over its 25 years it became a contradiction of itself and became a marketing and consumerism driven event. However, without that it most likely wouldn’t have been as popular as it was. Originally it was something for the punk at heart, not a large event, no headliners and affordable. The festival got a corporation to back them with a $300,000 check in 1996. That company was Vans shoes. By 1999, Vans had a 15% stake in the festival and was putting $1 million/year. By 2001, Vans had a 70% controlling interest and putting $5.2 million/year. In the first few years, creator Kevin Lyman still had to find $4 million/year in sponsorships and found a permanent one in 1999 with the surf label Hurley, with Blink-182 wearing Hurley gear for free transportation on that year’s Warped Tour. In 2003, Monster Energy joined the sponsors team, and this was well before Coca-Cola bought them.

“The Warped Tour is really interesting because it jumped early on the idea that crowds could be commodified. They were able to widen out the notion of the festival as a marketplace –not so much of ideas, but a marketplace of actual things.” –Gina Arnold author of Half a Million Strong: Crowds and Power from Woodstock to Coachella

Warped Tour 2001 - Reverse Day Care for parents only. Provided air conditioning and noise-canceling headphones brought to you by a sponsorship with Target.

Warped Tour 1995 tickets started at $25 Warped Tour 2019 • Cleveland General Admission: $35 • Atlantic City Pre-Sale 2 Day Passes: $99.50 - $199.50

• • California Pre-Sale 2 Day Passes: $99.00 - $120.00 The one-day Cleveland pass hadn’t changed much, but you can see the drastic difference for the other two final locations.

Without the sponsorships and backing from corporate America though, the fabulously famous Vans Warped Tour would never have lasted as long as it did.

Resources YouTube Videos

First Warped Tour https://youtu.be/PMPCEDWmQ6Y -sublime

https://www.youtube.com/watch?v=FHSEJ_SKy-A -No Doubt

Warped Tour 2005 https://www.youtube.com/watch?v=8Ev_x1O_pUc

https://www.youtube.com/watch?v=g2ElAVOXHgw

https://www.youtube.com/watch?v=5FA8v7wTdL0

Warped Tour 2018 https://www.youtube.com/watch?v=aLAKC6yheO8

https://www.youtube.com/watch?v=yA6xYDgDodY

https://www.youtube.com/watch?v=wGWSEwOEwpw&feature=emb_logo - video ^^

Resources Bray, Ryan. “In 1995, Warped Tour Offered Fans a True Festival Alternative.” Music, Music, 12 June 2015, music.avclub.com/in-1995-warped-tour-offered-fans-a-true-festival-alter1798280684.

Darus, Alex. “Warped Tour Answers Questions Regarding Ticket Pricing for Anniversary Shows.” Alternative Press, 24 Feb. 2019, www.altpress.com/news/warped-tour-frequentlyasked-questions-tickets/.

George-Parkin, Hilary. “How Warped Tour Helped Commodify Punk.” Vox, Vox, 23 July 2019, www.vox.com/the-goods/2019/7/23/20704187/warped-tour-consumerist-music-festivalrevolution.

Giordano, Medea. “R.I.P. Warped Tour. At Least We Still Have Vans.” The New York Times, The New York Times, 3 July 2018, www.nytimes.com/2018/07/03/style/warped-tourvans.html.

Larie, Madeline. “Vintage Playlist: Warped Tour 1995.” Infectious Magazine, 10 July 2014, infectiousmagazine.com/vintage-playlist-warped-tour-1995/.

Lifton, Dave. “Watch as Guitarist Refuses to Let Last-Ever Warped Tour End.” Ultimate Classic Rock, 6 Aug. 2018, ultimateclassicrock.com/last-warped-tour/.

Nagy, Evie. “How The Vans Warped Tour Has Mastered Marketing To Teens For Two Decades.” Fast Company, Fast Company, 6 June 2015, www.fastcompany.com/3047419/how-the-vans-warped-tour-has-mastered-marketing-toteens-for-two-decade.

Payne, Chris. “The Summer Punk Went Pop: Oral History of the 2005 Warped Tour.” Billboard, 21 June 2018, www.billboard.com/articles/columns/rock/8461060/warped-tour-2005-oralhistory-interview.

Press, Alternative. “.@Vanswarpedtour Has Been THE Event of the Summer for 23 Years! It Has Been an Event Cherished by so Many, It Has Brought Fans Young and Old to Enjoy and Has Been the Epitome of Summer. Warped Tour Marked the Beginning of Summer and the End of Summer Thank You @KevinLyman Pic.twitter.com/uSZbLTi4dz.” Twitter, Twitter, 5 Aug. 2018, twitter.com/AltPress/status/1026196298129653764.

Reilly, Katie. “Warped Tour 2018: Festival Will Make Final Run in 2018.” Time, Time, 15 Nov. 2017, time.com/5026533/vans-warped-tour-end-2018-kevin-lyman/.

Watanabe, Ryan. “The Idea of the End of Warped Tour Is Finally Starting to Sink in and I'm Getting Reaaaaal Emo over Here.” Twitter, Twitter, 1 Aug. 2018, twitter.com/ryanvwatanabe/status/1024773140646449153.

Pros, Musical. “The History of Warped Tour.” Musical Pros, 3 Apr. 2016, musicalpros.com/history-warped-tour/.