Sponsor Overview and Opportunities

Sponsorship

Help California State PTA positively impact the lives of all children and families!

capta.org

Why Sponsor?

California State PTA connects families, schools and communities, reaching millions of families in California through members, local associations and allied agencies. PTA is the nation’s largest volunteer childadvocacy association working to improve the education, health and welfare of all children.

Member

Perks

In addition to supporting PTA through sponsorship of special events, you may also become a Member Perks provider. Our Member Perks program offers you the opportunity to provide an exclusive discount or promotion to PTA members

Have a Positive Impact on Your Company with California State PTA By partnering with California State PTA, you benefit from our

century-long reputation and trusted leadership in speaking up for kids. You will be aligned to the mission and vision of

supporting all children and families in the state. Our easy-tounderstand, print-ready resources are the gold standard for

educators, administrators, school communities, parents families.

We have revamped our partnership and sponsorship

packages to more clearly reflect the deep value that aligning

with the PTA brand delivers, and are looking to strengthen and develop relationships with businesses and associations that

align with our mission and goals. We invite you contact us at

resourcedevelopment@capta.org to learn more about how you and your company can become a partner or sponsor for multiple years, for one year or even for just one event.

and leaders, and thereby build your brand amongst our largest audience. Member Perks are offered quarterly and are

OUR REACH INCLUDES:

     

provided to all members in English and Spanish. See the "Sponsorship Categories" for more information - and get started today!

More than

750 K

members across the state

More than

1.2 MM

unique visitors to

our website annually





Social networks reaching more than

Direct access to more than

annually

local stakeholders who serve as gatekeepers

3 MM

80 K

Contact us today!

Email resourcedevelopment@capta.org.

Learn more about potential opportunities that best suit your organization’s interests.

Mission Statement

The mission of the California State PTA is to positively impact the lives of all children and families.

Organizational Goals

• Represent, inform and mobilize members and the public to advocate for the education, health, safety and well-being of all children • Engage and empower our members and mentor the leaders of tomorrow • Strengthen our voice for all children by increasing membership • Promote and practice inclusiveness • Promote and build family engagement to foster positive outcomes for every child.

Contact Information Resource Development Committee resourcedevelopment@capta.org • (916) 440-1985

capta.org

Sponsorship and Categories Acknowledgments PREMIER SPONSOR

$100,000

• Opportunity to customize sponsorship package to include additional partnering, acknowledgments and communications throughout the year.

• Press release acknowledging support as Premier Sponsor.

• Full-page color, back cover or inside cover recognition in Convention Program Book received by all participants.

• Choice of four free exhibit spaces with certificate and signage in speciallydesignated sponsors’ area.

• Primary signage in the convention hall.

• Introduction on stage at general session and dedicated time on stage for a presentation.

• Opportunity to host an activity or event at the convention to be negotiated.

• Dedicated pre-convention email to potential and registered participants.

• Featured acknowledgment and link on the capta.org home page for one year.

• Featured, multiple recognitions on CAPTA social media platforms during convention.

• Featured acknowledgment in the Convention Chronicle and/or Convention Marketing Mailer distributed in advance to PTA leaders (subject to deadlines).

• Featured acknowledgment in a PTA newsletter.

• Opportunity to present to state and district PTA leaders at a meeting.

• Acknowledgment on rotating slides on video screens prior to general sessions.

• Opportunity to have materials distributed at a general session as well as in convention tote bags.* • Four passes to all convention general sessions.

The following opportunities may be negotiated at an additional cost: • Lead a special workshop at our annual convention.* • Sponsor one or more divider tabs inserted in the Convention Program Book.

• Recognition at other California State PTA events.

GOLD BENEFACTOR • Press release acknowledging support at the Gold level.

• Full-page color recognition in Convention Program Book received by all participants.

• Choice of three free exhibit spaces with certificate and signage in speciallydesignated sponsors’ area.

• Signage in the convention hall.

• Introduction on stage at a general session.

• Opportunity to host an activity at the convention.

• Dedicated pre-convention email to potential and registered participants.

• Acknowledgment and link on the capta.org convention page for six months.

• Multiple recognitions on CAPTA social media platforms during convention.

• Acknowledgment in the Convention Chronicle and/ or Convention Marketing

SILVER BENEFACTOR • Three-quarters page recognition in Convention Program Book received by all participants.

• Choice of two free exhibit spaces with signage in specially-designated sponsors’ area.

• Acknowledgment on rotating slides on video screens prior to general sessions.

• Opportunity to have a flier or item distributed in the convention tote bags.* • Two passes to all convention general sessions.

$40,000

• • •

•

•

Mailer distributed in advance to PTA leaders (subject to deadlines).

Acknowledgment in a PTA newsletter.

Opportunity to present to state and district PTA leaders at a meeting.

Acknowledgment on rotating slides on video screens prior to general sessions.

Opportunity to have materials distributed at a general session as well as in convention tote bags.* Four passes to all convention general sessions.

The following opportunities may be negotiated at an additional cost: • Sponsor one or more divider tabs inserted in the Convention Program Book.

• Recognition at other California State PTA events.

$25,000 • Acknowledgment in preconvention email.

• Acknowledgment and link on the capta.org convention page for one month prior and three months after convention.

• Recognition on CAPTA social media platforms during convention.

The following opportunities may be negotiated at an additional cost: • Sponsor one or more divider tabs inserted in the Convention Program Book.

• Recognition at other California State PTA events.

* All materials are subject to review and approval by the California State PTA president.

capta.org

$15,000

BRONZE BENEFACTOR – Convention Only • Half-page recognition in Convention Program Book received by all participants.

• Choice of one free exhibit space with certificate and signage in speciallydesignated sponsors’ area.

• Acknowledgment in preconvention email.

• Acknowledgment and link on the capta.org convention page for three months one month prior and two months after convention.

• Recognition on CAPTA social media platforms during convention.

• Acknowledgment on rotating slides on giant video screens prior to general sessions.

KEY SUPPORTER – Convention Only • Quarter-page recognition in Convention Program Book received by all participants.

• 50 percent discount on first exhibit space with signage in

$10,000

specially-designated sponsors’ area.

• Acknowledgment on rotating slides on video screens prior to general sessions.

• Acknowledgment and link on the capta.org convention page for one month prior and one month after convention.

SPONSOR – Convention Only • Opportunity to have a flier or item distributed in the convention tote bags.*

• Opportunity to reserve exhibit space with signage in the specially-designated sponsors’ area.

• Acknowledgment and link on the capta.org convention page for one month prior to convention.

MEMBER PERKS

• Listing on the sponsor recognition flier.

• Two passes to all convention general sessions.

$10,000

• Acknowledgment on rotating slides on video screens prior to general sessions and opportunity to be recognized.

• Acknowledgment and link on the capta.org event page for one month prior and one month after the event.

SPONSOR – Other PTA Event • Recognition in promotional communications for the event received by all participants.

• Opportunity to have a flier or item distributed in the convention tote bags.* • Two passes to all convention general sessions.

$5,000

KEY SUPPORTER – Other PTA Event • Recognition in promotional communications for the event received by all participants.

• Opportunity to have a flier or item distributed in the convention tote bags.* • Two passes to all convention general sessions.

• Opportunity to have a flier or item distributed to the participants.* • Two passes to the event.

$5,000

• Opportunity to have a flier or item distributed to the participants.*

• Acknowledgment and link on the capta.org event page for one month prior and one month after the event.

• Opportunity to be recognized.

• Two passes to the event.

VARIES

TWO TIMES PER YEAR - $2,500

• Acknowledgement, logo and link on the capta.org FOUR TIMES PER YEAR - $5,000 Member Perks page for the quarter.

• Inclusion of the logo and exclusive PTA member perk • Acknowledgement, logo and offer on flier distributed in link on the Member Perks English and Spanish. email distributed statewide.

All materials are subject to review and approval by the California State PTA president.

IN-KIND CONTRIBUTIONS

can be discussed and are considered by state leadership on a case-by-case basis. *

capta.org