Long-Term Care Financial Advocate

By Wendy Boglioli

An Olympic Reflection from a Long-Term Care Financial Advocate. There’s a moment every Olympian understands: the day your training becomes more than just routine—it becomes purpose. That moment usually comes long before the world is watching, long before the cameras are rolling, and long before the medals are within reach. Right now, for brokers and advisors across California, that moment is here. LA 2028 may still seem far off, but as someone who stood on the podium and later ran the 1984 LA Olympic Speakers Bureau for one of the world’s largest Olympic permissible food companies, let me assure you—the Olympics don’t begin in 2028. They begin today. And so should your plan.

THE OLYMPICS WILL CHANGE EVERYTHING

The 2028 Games will bring an influx of investment, innovation, and human potential to California. The impact will touch every industry—construction, transportation, hospitality, technology, healthcare—and with it, thousands of individuals, families, and businesses who need guidance, protection, and clarity. As brokers, you aren’t just selling policies—you’re building futures. You’re creating peace of mind, helping people protect what matters most, and preparing them for life’s uncertainties. LA 2028 gives you something powerful: a timeline, a goal, a shared milestone that every client can connect with. Use it.

LONG-TERM CARE IS A CONVERSATION WORTH STARTING NOW

In my work as a long-term care advocate, I’ve seen the heartbreak of being unprepared—and the relief that comes when a plan is already in place. Too often, families wait. They hope care won’t be needed. They assume they’ll have time. But as Olympians know, hope is not a strategy. Whether it’s longterm care, disability, life insurance, or a hybrid solution, 2025 is not too early—it’s the perfect time to begin. The conversation is easier when the stakes aren’t immediate, and clients are more open when the goal feels clear and inspiring. And what’s more inspiring than an Olympic city rising to meet its moment?

YOU’RE NOT JUST AN ADVISOR, YOU’RE A COACH, A CATALYST, A CHAMPION

When I trained for the Games, I had people in my corner who believed in the power of preparation. You are that person now—for every business owner, employee, and family you serve. LA 2028 offers you more than opportunity—it offers you purpose. It’s a chance to lead with heart, to educate with integrity, and to give your clients the confidence that they’ll be ready—no matter what comes.

And yes, I’ll be there. Just as I’ve stood at the heart of the Games before—representing the U.S., leading the Olympic Speakers Bureau, and helping brands connect to the spirit of the Olympics—I’ll be there again in 2028. Because this moment matters.

WHAT WILL YOU HAVE BUILT BY THEN?

In sport and in life, the wins go to those who start early, stay focused, and never lose sight of the bigger picture. So, here’s the question I’ll leave you with—

WHEN THE TORCH IS LIT IN LOS ANGELES IN 2028, AND THE WORLD TURNS ITS EYES TO CALIFORNIA, WHAT WILL YOU HAVE BUILT?

WHO WILL YOU HAVE HELPED?

WHAT IMPACT WILL YOU HAVE MADE?

BECAUSE THE TIME TO PREPARE ISN’T TOMORROW. IT’S TODAY.

Wendy Boglioli brings her riveting Olympic story, professional versatility and captivating insight to audiences and clients across the country. A national long term care spokesperson and healthy aging advocate, Wendy’s enthusiasm, knowledge and ease leave audiences thirsty for more. Her message encourages everyone to take a holistic approach to their financial and physical outlook while her riveting personal and Olympic story resonates and persuades.

Schedule a chat with me here 425-785-3218