PUBLISHER’S NOTE

The month of January is the time to start the work to build your plan that will lead to your success in 2025.

We have added new Cal Broker team members. Zulma and I welcome our newest members, Peter, and Gabriela, to the team. Peter has significant graphic design expertise and continues to enhance our media, including the monthly magazine. We appreciate the graphic design work Randy performed for us and wish him well. Gabriela is a recent college graduate with skills in communication and concentration in digital media as well as video. She will help to cover some of the work Emma performed before leaving us to pursue graduate school studies.

As we are launching our 2025 Cal Broker Media plan, we want you to know that our focus is to step it up to provide you with more value in the content in all our media. As one of our 255,000 life and health insurance professionals licensed in California, we take our role as the industry’s leading provider of education and resources to our subscribers.

Our digital media format continues to evolve to meet the needs of busy insurance professionals who want rich content but prefer to have access both while on the go and when taking time to review articles that impact their work. We plan to address reader preferences in 2025 and will provide short take videos with timely actionable topics and continue our effort to build a solid library of articles topics that are timeless and accessible as favorites for your 2025 planning needs.

We plan to keep our four Special Issues including January as our Planning for Success issue; July as our Medicare issue; September as our Group Benefits issue; and wind up the year with our Long-Term Care insurance and plans to include Annuities and Life Insurance is this November theme.

For the other months we will provide a range of Professional Develop topics, Industry News, and of course more tips to Plan for Success and Protect and Grow your book of business.

Please look for events and share your events as we make a bigger push in 2025 to place the more events brokers can attend in our eCalendar which we send to all subscribers once a month and posted on our website.

If you want to learn more about providing an article, an event for our eCalendar, or advertise with us to reach our subscribers, please email me publisher@calbrokermag.com

May 2025 bring you health and profitability with your work in our industry.

By Phil Calhoun