CA Parks & Recreation, Vol. 67, No. 4

California

PARKS &RECREATION www.cprs.org

OFFICIAL MAGAZINE OF THE CALIFORNIA PARK & RECREATION SOCIETY

You Are Awesome!

Volume 67, Number 4 • Fall 2011

STRETCH FIRST, THEN PLAY. Budget cramps? Programming headaches?

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AQUATIC D E S I G N

G R O U P

Aquatic Architecture & Engineering

2 photo©mspillers2009

FALL 2011 • CALIFORNIA PARKS & RECREATION

A Sparkling Jewel in Palm Desert Now Open!

New LEED-Certified Aquatic Complex Palm Desert’s new Aquatic Center opened in June of 2011. The 8-acre facility features two pools, shade structures, and a main building with multiple changing rooms, offices and a concession stand. A lighted, 50-meter x 25-yard competition pool will also be used

by College of the Desert and provides a venue for national meets. For family fun, an 8000-square-foot recreation pool features waterslides, play equipment and a wade-in entry. Arch Pac conserved the existing date grove on the site by incorporating it into the parking lot design.

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Designing landscapes That Create Community...

SUSTAINABLE DESIGN

WHAT TO SEE

DVD is committed to designing public landscapes that are sustainable and beautiful. Through our affiliation with LEED’s, we identify and quantify the sustainability of our designs.

Stories and themes, history and culture are brought to life beautifully and artistically by DVD’s creative and innovative designers.

GETTING TOGETHER

MAKING MEMORIES

SURPRISE!

Discover a place for diverse recreational activities in which everyone can share and enjoy. DVD believes community input is important; we thrive in bet to reality.

The DVD team brings to each design a creative uniqueness that transforms our parks from typical to truly memorable.

Attention to detail shows in every aspect of our design. We embellish our parks with beautiful and creative elements.

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The installation of new permeable paver pathways. Improvements designed

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California

PARKS &RECREATION FALL 2011 • VOLUME 67, NUMBER 4 www.cprs.org From the President

Park and recreation professionals do more to improve a community than any other public service department. Your dedication and commitment affects so many people. This issue is dedicated to YOU! We are highlighting agency programs and people that exemplify Parks Make Life Better!®

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Buyer’s Guide

76

Spotlight on the profession I N

T H I S

I S S U E

YOU ARE AWESOME!.................................................................................................................. 8 This issue is dedicated to you, the park and recreation professional. Executive Director Jane H. Adams looks at the words that best describe you. This special section highlights some of the people, programs and facilities throughout California that demonstrate just how important parks and recreation is to local communities.

Editor Jane H. Adams Executive Director Managing Editor John Glaeser Director of Communications Advertising Melonie Zarzuela Assistant Advertising Manager CALIFORNIA PARKS & RECREATION (ISSN 0733-5326) is published quarterly by the California Park & Recreation Society, Inc., 7971 Freeport Blvd., Sacramento, CA 95832-9701. Opinions expressed in credited articles are those of the author and not necessarily those of the society. Subscription rate is $30.00 per year and is included in membership dues. Individual subscriptions apart from CPRS membership are available only to colleges, libraries and members of CAPRCBM. Single copy price for the Fall Directory issue is $25.00 for members and $65.00 for nonmembers. Single copy price for all other issues is $7.50 for members and $12.50 for nonmembers.

Periodicals postage paid at Sacramento, California, and at additional mailing offices. POSTMASTER: Send address changes to CALIFORNIA PARKS & RECREATION, 7971 Freeport Blvd., Sacramento, CA 95832-9701. Send manuscripts, query letters and artwork to John Glaeser. Advertising materials should be forwarded to the address above or call 916/6652777. Guidelines for submitting articles and advertising rates are available from same address, or from the CPRS website (www.cprs.org). © 2011, California Park & Recreation Society, Inc.

Three Park & Recreation Agencies Receive Spotlight Award...................................................... 12 Fundraising Through a Unique Program Idea.............................................................................. 18 On The Job: A ‘Rewarding’ Responsibility.................................................................................... 22 A Hero is Born from Preparation.................................................................................................. 26 You Are Awesome! Interviews with Two Youth Development Providers................................... 30 The American Tableau at a Riverside City Park............................................................................ 34 TODAY’S PARKS AND RECREATION - A HEALTH SERVICE........................................................ 38 Scientific evidence to support how parks and recreation is an essential community service in providing healthy activities to combat the large expenditures due to obesity.

THREE SOLUTIONS TO SUCCESSFUL BRANDING...................................................................... 44 By using components of the Parks Make Life Better!® branding campaign, park and recreation professionals can utilize three important strategies to a successful branding campaign.

READY, SET, RUN!..................................................................................................................... 52 National Alliance for Youth Sports has introduced a new youth program geared to help kids prepare to compete in a 5K run. Read how the City of Redwood City test piloted the program.

NEW WEB FEATURES FOR CPRS MEMBERS.............................................................................. 54 CPRS has added new feature to its Website to help members get the resources they need 24/7.

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t h e

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Join Me. Today.

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STATEMENT OF OWNERSHIP, MANAGEMENT & CIRCULATION

by Pilar Alcivar McCoy • CPRS President

n my first two articles this year, I reviewed two of our newly adopted Ends Policies. These overarching, visionary goals tell us where we are going and what our world looks like in the future. They state that “in the end…”

• members are united in their commitment to improving people’s lives.

• members have the skills, competencies and networks they need to be successful in their profession.

• policy makers vote with the premise that parks and recreation is an essential service.

Just as we ended our summer activities and moved into a new programming season, our state legislators completed the first year of their two year legislative session in September. At this closing of the 2011 legislative session, it is appropriate that we now take a closer look at our third Ends Policy: Policy makers vote with the premise that parks and recreation is an essential service.

This end speaks to our efforts to influence policy makers to vote in ways that have a positive effect on parks and recreation. Many professions have successful advocacy programs that do influence legislators and legislation in California. Consider such organizations as the California Teachers Association, the California Manufacturers Association, or the California Correctional Peace Officers Association. They are viewed as powerful organizations as they have active member participation in their legislative activities. They support or oppose statewide initiatives or state candidates who they view as supportive or who may have a negative influence on their legislative goals. The parks and recreation profession has yet to reach that level of influence. So this

End challenges us to refocus our attention to create a different future.

What would our world be like if policy makers voted with the premise that parks and recreation is an essential service? Here are a few of my ideas: • The general public would not experience reduced operating hours, lower maintenance, less development, less services, higher fees • At budget sessions the parks and recreation budget would be considered equal in value to the public safety budget • Policy makers would advocate on our behalf at public meetings or hearings • Policy makers would defend general fund expenditures for parks and recreation We may not be there yet, but it is important all CPRS members understand CPRS’ advocacy efforts and know how they can participate.

First and foremost, EVERY CPRS member is welcomed to participate in our advocacy efforts. ALL CPRS members are invited to participate in the Legislative Committee during inperson or conference call meetings. If you would like to receive the Legislative Committee agenda and monthly Watch List, simply email janet@cprs. org and you will be added to the committee list. The committee will meet in person on March 22, 2012, at the Long Beach Convention Center, 4:15 – 5:30 pm. You are invited to attend!!!

Like most state and national professional associations, CPRS formed its Legislative Committee to advocate on behalf of the profession, particularly to California’s state legislators. It continued on page 74

Pilar Alcivar McCoy is the 2011-12 CPRS President and Community Services Director for City of Signal Hill.

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1. Publication Title: California Parks & Recreation 2. Publication No. 0733-5326 3. Filing Date: October 15, 2011 4. Issue Frequency: Quarterly 5. No. of Issues Published Annually: 4 6.

Annual Subscription Price: $30.00 7. Complete Mailing Address of Known Office of Publication: California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 95832-9701 8. Complete Mailing Address of Headquarters or General Business Office of Publisher: Same as #7 9. Full Names and Complete Mailing Addresses of Publisher, Editor and Managing Editor: Publisher: same as #7; Editor: Jane H. Adams, California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 958329701; Managing Editor: John Glaeser, California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 95832-9701 10. Owner: California Park & Recreation Society, 7971 Freeport Blvd., Sacramento, CA 95832-9701 11. Known Bondholders, Mortgagees and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None 12. The purpose, function and nonprofit status of this organization and the exempt status for federal income tax purposes has not changed during the preceding 12 months. 13. Publication Name: California Parks & Recreation 14. Issue Date for Circulation Data Below: Summer 2011 (mailed August 2011) 15.

Extent and Nature of Circulation: Actual No. Copies Single Issue Published Nearest To Filing Date Average No. Copies Each Issue During Preceding 12 months

A. Total No. Copies (Net Press Run) B. Paid and/or Requested Circulation 1. Paid/Requested Outside-Co. Mail

Subscrib. State on Form 3541 2. Paid Inside-Co. Subscrib.

3. Sales Through Dealers & Carriers,

Street Vendors, Counter Sales &

Other non-USPS Paid Distrib.

4. Other Classes Mailed Through USPS C. Total Paid and/or Requested Circ.

D. Free Distribution by Mail 1. Outside Co. stated on Form 3541 2. In Co. stated on Form 3541 3. Other Classes Mailed Through USPS 4. Outside the Mail E. Total Free Distribution F. Total Distribution G. Copies Not Distributed H. Total J. Percent Paid and/or Requested Circ.

4493

4306

4143 0

4104 0

0 6 4149

0 7 4111

0 0 221 23 244 4393 100 4493 94.4%

0 0 89 14 103 4214 92 4306 97.6%

16. Publication of Statement of Ownership: Publication required. Will be printed in the Fall 2011 issue of this publication. sig. John Glaeser, Managing Editor, October 19, 2011

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You Are Awesome!

We dedicate this issue to you: the park and recreation profession. We think you are awesome.

What words do you use to describe yourself as a park and recreation professional? I bet you use such words as competent, resourceful, experienced, knowledgeable, or skilled. Good characteristics for sure.

From my perspective as Executive Director, I see you as awesome, inspiring, passionate, dedicated, hungry, driven, artist, and a story-teller.

Awesome:

By Jane H. Adams Executive Director California Park & Recreation Society

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You cause wonder and excitement! I was doing my walk through the park one day when I came upon a toddler and her mother. The toddler was squatting by the path, utterly engrossed in the bugs and ants she just discovered. She was talking loudly and pointing to the ground. I had to stop and ask “what did you find?” The toddler looked at me and said “bugs.” I asked her to show me and she did! I recently visited a Tullah Gorge State Park in Georgia. The gorge is “awesome” with its river and waterfalls. You are the caretaker of millions of dollars of infrastructure and land. From the ants besides the path to the waterfalls, you are responsible for places and spaces where people can experience awe!

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Storm Water Management

California Park & Recreation Society 2010 Award of Excellence Category: Park Planning Regional Park

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You Are Awesome! u Inspiring

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Passionate

• Architecture • Engineering • Aquatic Design • Construction Administration

Dominguez Aquatic Center

Several months ago I testified at a city council meeting as a citizen. I was one of many who stood before the city council and spoke about how their community center’s programs and staff made a huge difference in life. Grown men said they would be dead or in jail if the community center had not been there. Seniors said they would have no place to go if they closed the center. You inspire people to think differently about themselves. You inspire people to try new activities. You inspire people to learn, change, and grow. You inspire people to walk, swim, paint, dance, stretch, cook – all of which enriches their lives in ways you can’t see.

Van Nuys / Sherman Oaks Recreation Center

Who works hours each week making sure the special event is planned, all contingences thought of, staff is scheduled, supplies are ready? Who stays late and gets in early? You do.

Don’t confuse passion with “hard worker.” There are lots of hard workers. There are fewer passionate people. Here are some people I consider passionate: Colonel Sanders, founder of Kentucky Fried Chicken at age 65; Martin Luther King, Jr.; Ben and Jerry; Alice Waters; Steve Jobs, etc. It all begins and ends with passion. Passion allows us to see what others can’t see. Passionate people strive each and every day to make a difference – large and small.

Dedicated

Margaret Mead, Mother Theresa, Jonas Salk come to mind when we think of dedicated people. These three made a huge difference in the lives of millions of people worldwide. You do the same on a smaller scale but that does not diminish the significance of your work. To dedicate is to be “wholly committed.” As I listen to you, I hear stories of how you try and try again. You do not accept failure and how you want to make a difference. That is being dedicated.

Terra Linda Aquatic Center

Granite Hills High School

100 East Thousand Oaks Boulevard, Suite 211 Thousand Oaks, CA 91360 T 805.777.8449 F 805.777.8489 E info@jmae.com W jmae.com

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& Recreation magazine

Hungry

We often equate hungry with needing food. You say ‘I’m hungry’ when it’s time to eat. Hunger also means desire or need.

You desire to change your community for the better. You desire to build playgrounds where there is dirt. You desire to get kids off the street and into an afterschool program. You need to help that senior get financial assistance so they won’t lose their home. Hunger is closely related to dedicated and passionate.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u You Are Awesome!

Artist

We often equate “artist” with a painter, sculptor or writer who is able by virtue of imagination and talent or skill, create works of aesthetic value. But it can also be a person whose work shows exceptional creative ability or skill: you are an artist at finding the right entertainment for the community concert, you are an artist at bringing together partners to create a new collaborative, and you are an artist at writing a policy report that captures the issue and solutions succinctly. Your work shows creativity and imagination. You are an artist.

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Story-teller

Through the experiences you create, through the places you manage, through the partners you develop, you tell “stories.”

One of my favorite “stories” is when I was walking through my park with my father and daughter.

My dad was telling my daughter about where he grew up – it was a rural farm in South Carolina.

It was very different than my daughter’s neighborhood. That visit to the park, where they were focused on each other, allowed that story to be told. Think of the people talking as they walk through your parks. Think of the conversations in the car on the way home from the day camp, swim meet, concert in the park, or the pickup basketball game. These are the stories you tell.

On the following pages you will find articles about people, places and programs that define the very attributes described above. They are probably not very different from yours, but we wanted to share their successes with you. We wanted to be the story-teller this time.

Thank you for being awesome, inspiring, passionate, dedicated, hungry, an artist and a storyteller. You make a difference each and every day.

innovation

collaboration

experience

vision

•

community

www.rhaa.com Mill Valley San Francisco

CALIFORNIA PARKS & RECREATION • FALL 2011

415 383 7900 415 861 7900

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You Are Awesome! u

Three Park & Recreation Agencies to Receive Spotlight Award

T

he Califor nia Gover nor’s Council on Physical Fitness and Sports is a non-profit, non-partisan organization dedicated to promoting physical activity for all Californians, with an emphasis on children and youth. Research has shown that regular physical activity during childhood and adolescence helps build healthier bones and muscles, increases self-esteem and reduces the risk of diseases such as type-2 diabetes and

obesity. In addition, physical activity and fitness has been shown to be highly correlated with academic success.

One of the Governor’s Council on Physical Fitness and Sports five core initiatives is the Governor’s Council on Physical Fitness and Sports Spotlight Awards. The Spotlight Award highlights individuals, organizations and events that employ innovation, inspiration and initiative to positively impact physical activity, fitness levels

and the well being of California children and youth.

The Gold Medalist in the park and recreation category won $10,000. The Silver Medalist was awarded $2,500 and the Bronze Medalist received $1,000.

Congratulations to the three top winners: Gold - City of Los Angeles, Silver - Mission Oaks Recreation & Park District, Bronze - City of San Luis Obispo Your programs are truly Awesome!

Gold Medalist Watts Cluster City of Los Angeles The Watts Cluster is a program by the City of Los Angeles- Department of Recreation & Parks to offer an active recreation program for the youth in Watts.

The program is designed to build community and increase life chances for the kids.

Watts is a vibrant community with a diverse population, but it is also home to some of the most violent gang activity in Los Angeles. Each of the public housing developments has come to represent a different gang territory. The concept of the Watts Cluster is to break down those gang barriers and boundaries, giving the youth in Watts an opportunity to enjoy the benefits of participating in sports programs without the fear of negative influences. The directors and part time staff of the Recreation Centers at Nickerson Gardens, Imperial Courts, Jordan Downs and 109th Street serve as coaches and mentors to the kids. The Centers also provide safe transportation for the youth to travel from one center to another. By organizing combined activities among kids at all four centers, the Watts Cluster program helps build meaningful friendships between youth of the different neighborhoods, thereby helping to break down the territorial barriers. It also encourages active recreation and helps the Watts’ youth understand the importance of healthy activity.

The “1 Watts” Recreation component was co-sponsored by People for Parks and held on the campus of Markham Middle School during lunch time four days per week. Hundreds of students from each center participated together in daily organized Flag football, Soccer, Basketball and Arts & Craft activities. Participants also had the opportunity to attend weekend team building outings to Catalina Island, snorkeling, kayaking, surfing, snow boarding and overnight camping.

Participants in “1 Watts” also engaged in workshops designed to address gang violence, racial stereotypes and prejudice as they relate to current social conditions in Watts, the United States and internationally. Field trips included the Museum of Latin American Art, California African American History Museum as well as the Museum of Tolerance.

In the 2010-11 season, the Watts Cluster sports program offered two divisions each of the following sports: soccer, baseball, basketball and flag football for 8-10 week organized leagues. The kids participating were primarily between the ages of 5 and 12. The program also offered one division of girls’ softball. 336 children participated in the program. Prior to this program, only a handful of kids participated in active sports leagues at the four city recreation centers.

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You Are Awesome! u

Silver Medalist Project Hype Mission Oaks Park & Recreation District Project HYPE provides a positive environment for children to build self esteem and healthier bones and muscles and reduce the risk of diseases, such as Type-2 diabetes.

HYPE - developing Healthy Youth for Physical Excellence – wants the 25% of Sacramento County’s youth who are inclined to obesity learn the importance of nutrition, healthful eating, and the need for physical activity.

The summer’s eight week curriculum is not only about trying to lose pounds, but making sure the entire family makes a commitment to succeed. Parents and family members are required to attend Family Night events. One participant’s mother stated that HYPE has changed the way their entire family views how they live, while another stated that her son was now aware of his nutritional intake and makes better food choices, especially when eating away from home.

Collaboration with local agencies is a key to HYPE’s success. CSU Sacramento nursing students tested and documented participant’s physical improvements. Other partners included: California Family Fitness and Peak Adventures (university ropes course and high adventure programming) and local hospitals (nutritionists). Additional 2011 sponsors include Sacramento River Cats, REI, Yoga Solution, CSUS Wellness Center, Health Net, Pipeworks, Sacramento Natural Foods Co-Op, Ohana Dance Group, Body Hook, and Fitness Major.

The 2009 program had 20 youths, aged 10-15, from the high risk Swanston Park neighborhood, which is home to over 1,500 families living below poverty level. The park is an oasis for physical activity in this high density housing area with its basketball, tennis, and water activities and other outdoor recreational pursuits. The 2010 program had 50 youth committed to succeed.

Physical fitness data was taken at the beginning and end of the 2011 summer program to measure the effectiveness of the program.

Walking Mile Times: boys averaged time was 2 minutes, 31 seconds faster, girls averaged time was 1 minute, 9 seconds faster.

Push-ups: Boys averaged 4+ additional push-ups; Girls averaged 9+ additional push-ups.

Resting Heart Rate: Boys averaged -11 beats per minute; Girls averaged -5 beats per minute.

Nutrition Education: Test scores improved by 31.5% from week #1 to week #8.

HYPE also includes a school year component for middle school children featuring games, speakers and healthy meal cooking lessons. HYPE is the only program of its type offered in the Arden Arcade area of Sacramento County and its impact was noted by a parent of a participant, “This program is great! My son was extremely sedentary upon beginning this program. He now has energy and he’s hopeful about the future. My son loves the program.

The environment is playful and kids want to interact and participate because it’s playing. NOT EXERCISE. You have changed my son’s life tremendously.”

The success of the program would not be possible without the support of many community partners. According to Danny Curtola, Supervisor of Recreation at Swanston Comunity Center, “Gaining local support from anyone and everyone willing to give it, is the most important piece to running a program like this.” Examples of local partners include nursing students from a local university, personal training from a local health club, complimentary lessons from local businesses, clubs and groups (martial arts, dance and rock climbing).

Curtola added, “Going for large grants is great when you get one, but the true sustainability to a core community program is the community. We have been extremely fortunate to have the support we’ve been given, and are fully admitting it would not have happened without our partners.”

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You Are Awesome! u

Bronze Medalist FUNdamentals Sports City of San Luis Obispo The City of San Luis Obispo Parks and Recreation Department’s FUNdamentals Sports Clinics take Bronze in the 2011 Governor’s Council State Spotlight Awards.

FUNdamentals Sports Clinics were developed as a low cost after-school program for children in kindergarten through sixth grades who are interested in learning new or enhancing existing skills in basketball, baseball and soccer. Making up where traditional youth sports programs fall short, FUNdamentals is offered before the typical sports season (soccer in spring, basketball in fall and baseball in winter), allowing children to experience a sport without the commitment to play on a team or in competitive games.

For those children who have played in a traditional youth sports setting; they have an additional season to play the sport they love and enhance their skills. Program results indicate that children who have never participated in a youth sports league are now participating due to their experience with FUNdamentals and often after participating in FUNdamentals for one sport children will sign up for a new sport that they have never played.

In order to meet the needs of children with special needs, FUNdamentals also strives to provide inclusive opportunities such as: adaptive curriculum, individualized skill development and one-on-one support assistance. In addition, program staff and volunteers are trained and experienced in Adaptive Recreation and Advanced Behavior Analysis resulting in children with special needs receiving the kind of accommodations needed to be successful in a sports setting. Typically underserved in mainstream youth sports leagues, at FUNdamentals children with special needs gain the confidence needed to support a lifelong joy of sports.

In all, FUNdamentals Sports Clinics takes place in an environment of success; all children (regardless of age or ability) will enjoy the numerous benefits of recreational sports. The FUNdamentals program design groups children based on ability NOT age (contrary to traditional youth sports); this allows for appropriate skill development. Whether a seasoned player or new to the sport, the program is beneficial for all.

As the FUNdamentals Sports Clinics receive recognition with a Bronze Governor’s Council State Spotlight Award, the City of San Luis Obispo Parks and Recreation Department will receive $1,000 to further promote physical activity.

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Fundraising Through A Unique Program Idea

H

ow do you combine fundraising, intergenerational interaction, healthy movement, special events and improve staff unity? During the month of August the Tulare Senior Community Center’s “Sack Senior Hunger Campaign” did just that.

The “Sack Senior Hunger Campaign” was designed to help raise much needed funds for the Tulare Meals on Wheels Program. The City of Tulare created two fundraisers that took place throughout the month of August: an interdepartmental challenge and a flash mob.

Improving Staff Unity

By Hollie Lynch Tisthammer Recreation Supervisor City of Tulare

What better way to increase department unity than by creating a challenge pitting departments against each other to raise the most money. Starting on August 1, each of the 10 City of Tulare departments received a large bag resembling a traditional brown paper sack with instructions for the department’s challenge.

All city employees were asked to bring a sack lunch during the month of August and donate what they would have spent eating out to the Tulare Meals on Wheels Program. Each week the Tulare Senior Community Center staff visited the departments and collected the donations from the bags then emailed the standings to all city employees. The Recreation & Parks Department and Senior Services Division won the grand prize of an employee BBQ. Second place went to Finance/Purchasing/Information Services and in third place was the Public Works Department.

Healthy Movement

The second part of the “Sack Senior Hunger Campaign” was to create a flash mob routine to be performed at three community events on August 27. Flash mob dance lessons were offered three days a week for six weeks, providing danc18

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You Are Awesome! u ers a unique opportunity to engage in a fun activity while getting some healthy activity. Dancers were asked to donate $2 per lesson to learn the routine. Each lesson averaged about 15-25 dancers and lasted about 60 minutes. “There are people here who normally would not be exercising, let alone DANCING!” said Valerie Vejvoda, a 56 year avid dancer and Flash Mob participant.

Intergenerational Activity

Maybe one of the greatest surprises to come from the campaign was the wide age variations of the participants.

Ages of the flash mobbers ranged from 4 to 76 years young. And their dance experience ranged from “none” to seasoned veterans.

In one case 7-year old Morgan Hernandez was driven to the Flash Mob Dance lessons each week by her 58-year old grandmother, JoAnn Holland. After two weeks of watching her granddaughter dance next to people of all ages and abilities JoAnn decided she wanted to join in on all the fun. Mor-

gan’s face lit up when her grandmother stood next to her ready to learn the routine herself. The granddaughter/ grandmother duo danced side by side the remainder of the practices and performances.

Teenagers also surprised organizers when they began attending practices.

“I know I can get a bunch of my fellow Teen Hero’s [a youth mentoring program through the City of Tulare Parks & Recreation] to come do this too. We’ve seen these on YouTube!” said 16-year old Jake Mizner.

Special Events

The flash mob made three appearances on a Saturday. The initial perfor-

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mance was at Zumwalt Park during the Kid’s Day special event. Approximately 350 attendees were shocked as a young woman and pre-teen boy started dancing in their midst. As the crowd slowly spread to give the dancers more room, other flash mob performers joined the two dancers. The number of performers kept growing until there were over 60 dancers performing to the song “Crabbuckit” by K-OS. The second flash mob was at the Tulare Public Library Birthday Celebration where the entire scene was repeated for approximately 120 attendees. Lastly, the flash mob reconvened at Zumwalt Park for the Summer Sally Celebration where an additional 400+ attendees watched.

Extras

The Tulare Senior Center found a couple other ways to help raise money for the Meals on Wheels program. The center sold Meals on Wheels t-shirts to the dance performers. Some of the participants decorated and wore the shirts during the flash mob performances. After each performance, dancers pulled brown paper lunch sacks from their pockets and asked for donations from the surprised onlookers. The spectators were so excited to experience a surprise Flash Mob that they were more than generous in their donations.

The entire campaign raised nearly $2000 for Meal on Wheels which will provide over 900 nutritious meals to local homebound seniors.

The success of the program is best summarized by Cathy Alexander, 53.

“I would like to thank you guys for giving me the courage to do this crazy fun thing. I am not a dancer and even though I was in great pain from my fibromyalgia, I would do it again in a heartbeat…I know after that first day I was ready to call it quits but I felt it was a good cause and that kept me driven. I had a blast!!!!! The song is stuck in my head, but maybe that’s a good thing. I’ll be practicing with the videos to make sure I keep my dancing feet.”

You can view videos from the Tulare flash mobs on YouTube.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u You Are Awesome!

CALIFORNIA PARKS & RECREATION • FALL 2011

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You Are Awesome! u

Photo by Doug Williams

On the Job: A ‘Rewarding’ Responsibility Aliah Brozowski, Santee’s recreation program supervisor, got her start by working with teens, but now her job involves much more.

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By Doug Williams SanteePatch originally published by the SanteePatch on October 12, 2011 reprinted with permission

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o Aliah Brozowski, it’s the little things that matter most. Sometimes she’ll be out in the community when she’ll meet someone who used to be in Santee’s Teen Center program.

“It’s very rewarding, however many years later, to have a kid come up to you who’s now grown, to say hello to you or give you a hug,” says Brozowski.

“They’re just interested in how you’re doing and letting you know how they’re doing. It definitely shows how you make an impact in their lives.

“That’s the opportunity that we have here, to really make an impact on their lives forever.”

Brozowski, 29, is the city of Santee’s recreation program supervisor. As part of her job, she’s responsible for the Teen Center at Santee Lakes and the senior adult recreation program, and is involved in community outreach as part of the Santee Community Collaborative. She also oversees teen camps and leadership programs, the skate park and supervises facility rentals and a staff of anywhere from 13 to 20 part-time workers (depending on the season).

Brozowski started as a part-time intern working with the Teen Center in 2000, then became a coordinator and supervisor there. After graduating from Alliant FALL 2011 • CALIFORNIA PARKS & RECREATION

2010 CPRS AWARD RECIPIENT Neighborhood Park Planning & Design

You Are Awesome! u International University in Scripps Ranch in 2003, she was hired in her current position.

Though she doesn’t have the handson involvement in the Teen Center that she used to have, it’s under her umbrella and close to her heart.

Providing programs and a place to go for teens is essential, and she says working with kids from about the sixth through 10th grades is energizing.

“It’s fun and we get a different perspective,” she says. “I say that and people are like, ‘Whoa, teenagers.’

And I say, ‘Yeah, teenagers.’ But this is different than being the parent of a teenager or the teacher of a teenager.

“This is the opportunity to meet teenagers and show them that I respect them and appreciate them and provide them with positive adult role models…

“And they’re great. They bring so much to the table, always fun and entertaining. There’s never a dull moment.”

A ‘critical’ program

As Brozowski talks about her job, she’s sitting at a table outside the small building that houses the Teen Center, located just a few paces from Lake No. 5 at Santee Lakes Recreation Preserve.

It’s a weekday afternoon, and just a few students have started to arrive from Santee’s middle schools and high schools. Inside, two boys are playing pool while a girl is studying.

The Teen Center is open in the afternoons, Monday through Friday, providing a place where teens can go in the hours between school and the time many working parents come home.

Brozowski says about 30 teens each day use the facility. The center offers inside and outside activities, plus quiet times for homework (with assistants on hand to help).

The center also offers special outings through the year and a monthly Friday Night Hot Spot, where as many as 300 teens from all over Santee come to dance, eat and take part in games in a supervised environment.

Brozowski calls the teen program “critical.” It’s somewhere safe kids can count on to hang out, see friends, have fun – and stay out of trouble or keep from getting bored.

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“Especially with all the stressers going on in everybody’s lives right now,” she says. “Our kids are feeling those things as well.”

With a push from teens -- who lobbied the Santee City Council – the first Teen Center was opened in 2001 in the Mission Creek shopping center. In 2006, it moved into its current home at Santee Lakes. There’s not as much room inside in the new building, but outside, options are limitless.

“It’s wonderful,” she says.

The annual budget for the Teen Center and overall teen program is about $75,000 per year (with the city hoping to recover about $19,000 in costs through admission to events and sponsorships).

‘OK, this is cool’

When Brozowski was going to El Capitan High School in Lakeside, she had no intention of working in recreation. She was thinking about something in the health field.

But when a teacher asked her to volunteer for a program to help mentor middle school students, she discovered she enjoyed it. Her supervisors liked her, and hired her to work for the Lakeside REC Club after she graduated in 1999. She worked there, and then Santee’s Teen Center, while going to college.

“OK, this is cool, I thought,” she says. “I like this and I happened to be good at it and it worked out and even through college I thought, ‘This is a great college job. I work part-time, it’s fun, it’s rewarding, it’s all these things. When I graduate I’m sure I’ll do something else.’

“And then I realized, nope, actually this is my career.”

Now her job has evolved to include meetings, staff management and “making sure everything’s running the way it’s supposed to run,” says Brozowski, who went on to earn her master’s in organizational management and leadership from Springfield College in 2009. She looks at programs today, and tries to shape where they’ll be going in the years ahead.

She’s also found she enjoys working with the senior recreation program –

called the Senior Club -- as much as she does the teens.

“Really, the whole concept is the same,” she says. “Serving the population that we work for.”

Coming full circle

Much of her time now is spent working with staff rather than directly with teens, but some of those staff members have come through the teen program, so she sees “the circle coming around.”

Working with staffers who are in high school or college gives her the same type of satisfaction, she says.

James Jeffries, 22, is one of those who has come full circle. He started coming to the Teen Center as a seventh grader and is now a rec leader there.

Jeffries, a political science major at SDSU, says Brozowski, has always been open and caring about the teens she works with.

“For as long as I’ve known her, she’s been very consistent,” he says.

“She’s there for any kid and always concerned.”

These days the job would have to be satisfying in order for her to leave her young daughter each day.

She and her husband, Travis – whom she met in high school -- had their first child, Ava Rose, in April. After taking maternity leave, Brozowski is back, but admits life has changed.

“It’s definitely a different ballgame now,” she says.

Different at home, but the same at work.

“We consider ourselves to be like an unforgettable stranger,” she says of the teen program. “Like, 20 years from now, the kids who are here might not remember our names or who we are, but they’ll remember that in their community there was a place they could go and have fun and connect with adults.

“Even if they don’t remember my name, I’m OK with that as long as they have that positive feeling when they look back on it.”

FALL 2011 • CALIFORNIA PARKS & RECREATION

CALIFORNIA PARKS & RECREATION • FALL 2011

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You Are Awesome! u

A Hero Is Born Through Preparation

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By Tom Hellmann Recreation Supervisor Cosumnes Community Services District

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here is a quote that goes “Luck is when preparation meets opportunity.”

The key to this quote is to be prepared when an occassion necessitates action and skill. In the case of a drowning victim, preparation is the difference between life and death.

Every spring thousands of young adults walk into our community and aquatic centers to enroll into a Lifeguard Training program in hopes of working at the community pool that summer. Most of the time it is the kid from the swim team, or Jr. Lifeguard class, or a sibling of a staff member, or it is someone that will surprise you with their work performance later that summer. I have a story that will hopefully help you to understand just how important public pool lifeguarding is and why it is our responsibility as park and recreation professionals to ensure that lifeguards receive the training necessary to be successful in all situations.

Preparing for a successful summer season of aquatic program operation should be nothing short of realistic. What I mean is that as the Aquatic Supervisor for the Cosumnes CSD in Elk Grove we provide training to our lifeguards with the thought of not “if” it happens, but “when” it happens. This style of training immediately transforms the training from make believe into reality based training FALL 2011 • CALIFORNIA PARKS & RECREATION

CALIFORNIA PARKS & RECREATION • FALL 2011

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You Are Awesome! u rescue tube, and physical conditioning.

• Pre-Season Staff Training that provides the opportunity for over 110 lifeguards to get to know each other as new colleagues and team mates before the summer begins and to practice working together in realistic simulated trainings that put their skills to practice for expected performance.

knowing one day this summer it is going to happen. Providing this thought factor to the lifeguards gives them the confidence and direction needed to perform when tragedy strikes.

On the afternoon of July 4, 2011, the lifeguards of the Cosumnes CSD were tested and this is the story of how one lifeguard performed and in doing so, went from lifeguard to hero in less then a minute. Brittany, a sixteen year-old lifeguard, had completed her American Red Cross Lifeguard Training on May 12, 2011 and proceeded to become employed with the Cosumnes CSD later that month. After completing the lifeguard training course, but before taking the lifeguard stand for her first day, Brittany attended mandatory training for lifeguards and received fifteen hours of training which consisted of the following: • Rookie Lifeguard Training that gives lifeguards the information of their position. It also promotes team building, rescue training, emergency preparedness, program knowledge, and understanding of the facility and amenities provided to the public.

• Lifeguard Skill Training gives lifeguards the practice and training to perform any water rescue skill including submerged guest, active drowning, passive drowning, distressed swimmer, extrication from the water, and use of equipment available that includes Oxygen administration, Automated External Defibrillator (AED), spinal board,

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As a Lifeguard Training Instructor with over eighteen years of experience, I know the importance of continued on the job training that lifeguards need in order to practice and prepare for all emergencies. Brittany would be required to attend bi-monthly trainings that would continue to provide her with skill practice, team building skills, emergency preparation drills, and simulation exercises for an additional 3 ½ hours per training. All lifeguards attend this training schedule with the expectation that attendance at training is critical for success as a lifeguard and for the team. To establish a successful training program be sure to include the following: • Team building activities to promote staff interaction and a positive working environment • Education of facility rules and proper behavior and why the rules are in place and how to enforce safe behavior • Review and practice the Emergency Action Plan (EAP) by real life simulation exercises • Water rescues, extrication, and spinal management skills with all equipment used as if it were a real emergency • Single, two rescuer, and team CPR/ AED skill training with mannequin and use of all rescue equipment in simulation exercises • Lifeguard surveillance, scanning, and zone of coverage when on duty and the methods used for performing these skills At approximately 3:00 p.m. on a crowded 4th of July day at the pool with over 800 visitors, Brittany noticed

a young boy floating in her zone of coverage. At the same time an adult noticed the child and as Brittany blew her air horn to activate the EAP, both she and the adult pulled the boy from the water. Brittany immediately did everything that she has done before in training. She checked for signs of life, breath, and a pulse. Finding none of these she began CPR as the rest of the lifeguard team arrived with the emergency equipment. She provided CPR for approximately 2-minutes until the boy started to cough and showed signs of life. When the Fire Department arrived the young boy was conscious, had a pulse and was breathing on his own.

Brittany did not realize that a crowd of 400-600 visitors had gathered around the pool side to observe the events. Brittany’s response following the event a few days later was, “It was just like training. I blew my air horn, pulled the boy out of the water, did a primary survey, began CPR, and the other lifeguards showed up.”

Notable and national expert in aquatics Dr. John Hunsucker, who is president and founder of the National Aquatic Safety Company in Texas, has researched and concluded that 7 out of 10 lifeguards will fail to perform CPR when called to action. Brittany is a success story of how properly trained lifeguards whose sole mission is to ensure patron safety and protect lives can become a hero in the worst of days at your facility.

The young boy was released from the hospital a couple days after the event and returned to the Cosumnes CSD where the lifeguards who worked that day got to see him with his parents.

I implore every aquatic professional to establish a training program that trains lifeguards for real life situations by offering them weekly or bi-monthly trainings with emphasis on team building skills, water rescues, and basic lifesupport practice that includes CPR, oxygen administration, and AED use.

With successful training and practice hopefully you can prepare your own communities hero.

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You Are Awesome!

In the Summer 2001 issue of California Parks & Recreation magazine, we published an article on a youth development model that yields the best results for program creation and participant satisfaction.

The model requires youth participation in the development and delivery of youth programming. Lea Bradley, MS, interviewed two recreation programmers that utilize this youth development model.

Read on to learn more about their successful youth development programs.

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FALL 2011 • CALIFORNIA PARKS & RECREATION

u You Are Awesome!

An interview with Joe Perez Recreation Supervisor City of Anaheim

An Interview with Sabrina Bernardo Recreation Coordinator Fair Oaks Recreation & Park District

Bradley: Can you tell me more about how SAY is structured?

Perez: Project S.A.Y. (Support Anaheim’s Youth) uses a combination of outreach, recreation, sports, and individualized guidance to engage junior high and high school-age youth in positive and constructive activities.

Youth meet individually or in small groups with a Community Services Outreach Specialist to plan activities, resolve conflict, and problem solve issues of importance in a young person’s life. Youth participate in a wide range of social, recreational, educational and character-building activities that help them develop the knowledge, skills and abilities for successful transition from adolescence to adulthood.

Youth help plan their own activities under the guidance of the Outreach Specialist and these include outings to sporting events, camping trips, live theater productions, educational and cultural field trips, leadership development programs and service projects in the community.

Bradley: Can you tell me about how Fair Oaks Youth Advisor Board is structured?

Bernardo: Fair Oaks Youth Advisor Board (FOYAB) is comprised of the commissioners (FOYAB members), one elected chair (President), one elected Vice Chair, one elected Secretary, one elected Programming Officer, and one elected Public Relations Officer, all of whom are in the 9th - 12th grade. They are overseen by one FOYAB Advisor.

Bradley: How do you measure the success of the program?

Perez: The Project S.A.Y. program measures success through short term and long term outcomes. Specifically, Project S.A.Y. directs it’s work to provide youth with opportunities that will challenge and assist youth’s acquisition of knowledge, skills, and abilities and effectively employ these in making solid decisions that have a positive impact on their lives. Academically, Project S.A.Y. strives to have youth succeed in school and graduate from high school and/or be promotion eligible in junior high school.

Project S.A.Y. employs the following guidelines as the foundation for the work that is created and implement by its staff. These are to have youth:

Bradley: How much influence does FOYAB have over designing new programs or changing existing ones?

Bernardo: FOYAB has quite a bit of influence, not just for the event and programs they are directly involved in but district and community events as well. Some examples include: FOYAB serves in an advisory capacity to the Fair Oaks Board of Directors (FORPD) (represented by the FOYAB Chair) and is designed to give youth of Fair Oaks and the Sacramento area input into the district, its related functions, and its programs. This is truly an amazing opportunity for both the FOYAB chair and the district. The chair sits with and attends each board meeting, giving valuable input on all things Fair Oaks, and gives regular updates on FOYAB. The district is able to get a fresh perspective through the eyes of a young man or woman.

FOYAB has the opportunity to eliminate, change, or add positions, events, etc. provided they fall under the general guidelines outlined by the FOYAB Advisor (timeline affects FORPD and community, budget). FOYAB Advisor looks out for the best interest of the FOYAB, FORPD, and the community.

For example, FOYAB members determined they do not offer a strictly “Teen Event” through their end of year evaluation. They will look to create and implement a teen event of their choice, provided the new 2011- 2012 FOYAB wants to, next year.

FOYAB runs their own meetings (creates agendas, mtg. minutes) and events (timeline, decorations, set up/ takedown, food) with the oversight of FOYAB Advisor.

• Develop the ability to make and reach short term and long term goals • Attain academic success through good grades, appropriate behavior and being well-informed about graduation requirements • Develop skills in leadership and community outreach through Project S.A.Y. Youth Leadership Council participation • Be well informed about post-high school education options: colleges and universities, vocational schools and military services • Acquire the basic skills needed to research and obtain employment • Become well-informed about various careers and vocations

CALIFORNIA PARKS & RECREATION • FALL 2011

Bradley: How do you measure the success of the program?

Bernardo: The success of FOYAB is measured by an end of year evaluation, hours volunteered, and events and programs that were offered. Beginning this next year I hope to utilize a pre and post evaluation (possibly something along the lines of Search Institute’s assets) to get a more accurate idea of growth.

Bradley: Do you have any examples of a youth/pop culture trend that you have been able to capitalize on to

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You Are Awesome! u • Develop a commitment to volunteer community service • Acquire an awareness of the consequences of risky sexual behavior, including sexually transmitted diseases (STD’s) and teen pregnancy • Acquire a clear understanding of the consequences of tobacco, drug, alcohol and other drug abuse • Acquire a solid knowledge of the dangers of being involved in gangs, party crews, tagging and other juvenile crime Bradley: How much influence does SAY have over designing new programs or changing existing ones?

Perez: Project S.A.Y. is able to adjust to the everchanging trends and needs of youth, as needed. A program review is undertaken at the completion of each school year to ensure that program guidelines are current and meeting the needs of Anaheim’s youth. Due the youth development framework with which Project S.A.Y. operates, the program remains fully flexible with each school year as new students become engaged in the program and “design” their activities for the year. This point is critical in youth buying in to the program and having the autonomy to create activities that they want to participate in. It’s not about adult staff designing activities that they think are important for youth to participate in. It’s all about adult staff and youth sitting together, having a dialogue, and creating activities that are both deemed important and relevant.

Bradley: Do you have any examples of a youth/pop culture trend that you have been able to capitalize on to create new activities in any of your youth programs?

Perez: Graffiti and graffiti-related “art” is a trend that we’ve been following for the past couple of years. The hip hop, alternative, and rap culture that youth are drawn to have literally translated to an increase in graffiti and graffiti-related crime in our community. Through the use of the Anaheim Youth Advisory Council, a council created by our Chief of Police John Welter to create a closer link between the Anaheim Police Department and community youth. This group has taken on the challenge to provide a prevention component to combating this criminal activity. They’ve targeted elementary, school-age youth to implement a graffiti prevention program that educates children on the dangers and expense related to graffiti and graffiti-related crime. They are currently in the second year of implementation and have targeted 250 children to participate in this activity that is entirely teen-driven.

Bradley: What youth culture trends/fads are presently having the most influence on the SAY members?

Perez: I think youth are more aware of volunteerism and giving back to their communities than ever before. I

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create new activities in any of your youth programs? (for example: the popularity of competitive cooking shows acts as a catalyst for FORPD to hold a youth chili cook-off event or cake decorating competition) Bernardo: Since I have been their Advisor, not so much, however, I suspect the brainstorming of the new “Teen Event” will be driven by youth and pop culture trends. They did however, right before I started, choose to change their annual mother/son dance to mother/son kickball, I suspect because it was not trendy or hip enough, and attendance was dropping year after year.

Bradley: Can you give me examples of any really awesome programs/activities designed by FOYAB? Bernardo: Mother Son Kickball (new 2011), Father Daughter Dance, Dress and Suit Drive (new 2011), and Share the Spirit.

Bradley: Have you seen a rise in social consciousness or increased interest in community service by the youth in your programs? If so, how does this affect the activities you offer?

Bernardo: Yes! We have many youth who participate or have participated in internships for county representatives, youth who have applied for a seat on the Sacramento County Youth Commission for our area (cross your fingers one of our girls is waiting to hear), youth who are or will be running for student body government at their schools, and youth who just want to volunteer! It is amazing to me that as busy as some of these teens are (AP classes, work, family, JV or Varsity sports, other school clubs, and all the mandatory meetings and events for FOYAB) many still show up to other community events volunteering or come in to help with special projects or attend youth trainings (such as CPRS). As an advisor, seeing they want this I want to give them more, more to do, plan, take charge of, opportunities for growth.

Also, a great example of this is many little brothers or sisters have been introduced to FOYAB by their older siblings. FOYAB has had the privilege of having many siblings throughout its inception. I am looking forward to having a little brother and sister of two now alumni FOYAB members join FOYAB next year. One FOYAB member this past year emailed me almost every event asking if his little brother could also volunteer. (Who does this?)

Bernardo: How do you use social media in your youth programs?

Bernardo: FOYAB utilizes Facebook. There is one Facebook page for members only, used to help communicate meeting and event times and dates and reminders between each other and another Facebook page that is utilized to market FOYAB events. This past year online event postings (news sites, community boards, event sites) and FORPD district email blasts were updated or created by staff, next year they will begin taking this on completely or at least providing the verbiage for each event/ program.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u You Are Awesome! truly believe President Obama’s message is hitting home and striking a cord with our youth. In addition, youth seem to be more socially and environmentally conscious now that in years past. It’s because of this that Project S.A.Y. has increased the number of community service projects and volunteer activities the past three years. These range from graffiti paint-outs to feeding the homeless to park clean-ups. Project S.A.Y. staff have partnered with non-profit agencies to create service opportunities that are interesting, relevant, and meaningful to our youth participants.

Bradley: Do you find that these trends are having any effect on the types of programs/activities/events you are offering?

Perez: The effect trends are having are not extreme.

More than anything, Project S.A.Y. staff are having to be more creative and at times think as our youth think to provide programming that is relevant and meaningful to our youth. If we’ve done a good job doing this, our youth keep coming back. It’s one thing to bring them in and a whole other process in keeping them interested and coming back for more.

Bradley: Can you give me examples of any really awesome programs/activities designed by SAY? Perez: The Project S.A.Y. Youth Cycling and Fitness Program is a good example of an awesome opportunity for our youth. The goal of this program is twofold; to provide a cycling and fitness program as a strategy to combat teenage obesity among youth participants and to develop cycling as a positive, healthy, and non-traditional lifestyle choice among Project S.A.Y. youth participants.

This program stemmed from a discussion program staff had with youth about the increasing rates of teenagers that had become obese. Youth demonstrated an interest in fitness and staff provided an outlet, cycling. Moreover, organized cycling as a sport is not very common among our program demographic; predominantly low-income, Latino population. Suffice it to say, over time, youth have taken well to the Cycling and Fitness Program and participated in various cycling events throughout the Southern California area.

Bradley: How do you use social media in your youth programs?

Perez: We currently do not use social media in our youth programs. There have been a couple of “horror” stories with other local cities that have caused us to cautiously look at use of these in our program.

CALIFORNIA PARKS & RECREATION • FALL 2011

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The American Tableau at a Riverside City Park Photographs by Douglas McCulloh

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By Susan Straight Distinguished Professor of Creative Writing UC Riverside originally published on the KCET. org Website, November 2, 2011 reprinted with permission http://www.kcet.org/updaily/socal_focus/ commentary/notes-of-a-native-daughter/ the-classic-american-landscape-found-ina-riverside-park.html#comment-32026

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was walking the loop trail at Andulka Park on a recent hot night, where my youngest daughter and her friend were running. They’re sixteen. They ran, swerving among the thin blonde women powerwalking, the tall black man who looked like a former basketball player jogging patiently as if his knees had a lot of memories, among the older Mexican-American women strolling with daughters and grandkids, and a young tattooed white couple with Chihuahuas straining at their thin leashes.

I walked. And just ahead of me, another woman walked slowly, heavily, her ankle-length black dress, coat, headscarf and big purse unfathomable to me in the heat. When she heard footsteps, she moved anxiously to the side of the path, and I saw that she was very pregnant.

I smiled, and she smiled back. Then I walked past, toward the beautiful old eucalyptus trees along the edges of the park.

Andulka, in central Riverside, was finally completed in 2009. Thirty years earlier, a UC Riverside Professor named Charles Roos donated 30 acres of land adjacent to a major avenue to the city, and he built apartments on the other side of the road. The land sat unused for decades except by kids like my brother and his friends, who loved to ride BMX bikes and skateboard in the flood control channel. But now Riverside has a park named for Roos’ wife, Anne, whose childhood name, Andulka, means Little Anne in Czech.

I like thinking about that when I walk here. She was born elsewhere. My parents were, too. Lots of obsession these days with who is an immigrant, who has a birth certificate, and who is a true Californian. I like to look around at Andulka for the classic American landscape.

My youngest daughter has skin the color of a new penny, and her hair is a million black Slinkys cascading down her shoulders. She and her friend were lapping me again, of course. Her friend is blond, Nordic in appearance, eyes like icewater.

Hundreds of people were in the park on this weeknight at 7 p.m., after a 95-degree day, cooling now as the rabbits crept onto the edges of the grass near the trail. This is what I passed, along with all the walkers: FALL 2011 • CALIFORNIA PARKS & RECREATION

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You Are Awesome! u

First, the tennis courts. Two more of my daughter’s friends - one whose parents were born in Mexico City, one whose parents were born in the Midwest. Many of the teenaged tennis players were Asian or Southeast Asian, and the adults were white, black, Latino, and moving a little more slowly.

Then the basketball courts. A few white guys, a few Latino guys, and a lot of black guys of all ages. Adjacent to the court was a low cement wall, where

I passed three young black women definitely hoping to be noticed by some particular players - I heard them saying, “Is he looking over here?”

Next, an impromptu soccer game on an empty grass area, with about twelve young men who spoke a language I didn’t recognize. They were Middle Eastern, with beards, black hair, and all of them wore nylon sweats.

The game was boisterous and noisy, with a lot of friendly shouting and ribbing. Just past them, three youth soccer teams had actual practice, with a young Latino coach making his small charges run, run, and dribble the ball.

The kids’ faces were apprehensive - first practice - in all shades of nervousness.

“It’s all about speed,” the coach was calling to them.

Watching all those little soccer players were lots of parents on canvas chairs - and a whole group of bored older sisters gossiping in Spanish.

At the sandy beach volleyball court, a club team was practicing - high school girls, mostly Pacific Island-

ers. Past them on the grassy verge were picnickers with toddlers. Then dogs, more exercise walkers, and last, baseball practices on the two fields. It looked like the Olympics - every nationality represented, which made me happy because Riverside’s always been a baseball town. Born here - Bobby Bonds, Dusty Baker, Adam Kennedy, and Alvin Davis, who went to school with me. Along the field were baseball parents with their EZ-Ups and coolers and the easy camaraderie that comes when your children spend this much time with each other every week.

Soon I was back to the beginning of the trail. (My daughter and her friend had lapped me twice.) And there she was, in almost exactly the same place where I’d passed her before, near the damp place where the small rabbits were creeping forward again in the shade. The pregnant woman, clutching her bag, tottering forward in a lopsided way that I recognized now as painful in her right hip. The same hip where I’d had immense pain when

Help keep her healthy

36

FALL 2011 • CALIFORNIA PARKS & RECREATION

u You Are Awesome!

I was pregnant with my first daughter, twenty-two years ago, when I walked exactly like this, dogged and resolute, determined to get exercise because it was good for the baby.

She heard my footsteps and edged off the path, head down. I stopped and said, “Hot today, isn’t it?”

This is what we’re supposed to say to each other, in an American park, on an American sidewalk, in the aisle of an American grocery store or on the sidelines of a baseball game.

She lifted her face, and smiled. Her eyes were heavily outlined with black kohl. Her forehead was gleaming with sweat. She had let the bottom half of her veil dangle toward her throat. “Yes, very hot today. Very hot.”

“When is your baby due?” I said.

She put her fingers on her belly, in the universal gesture of not-long-now.

“Three weeks,” she said. “Is my first baby.”

“Oh, I remember that,” I said, walking slowly beside her as she lurched that leg forward. “I walked all

the time when I was pregnant with my first baby, and I had such a bad pain in the same hip.” I pointed to mine.

The woman stopped and said, “How many babies you have?”

“I have three daughters,” I said.

“All born when it was hot.”

Her eyes were huge and dark in the shade where we stood now, near the eucalyptus trees I’ve been seeing since I was a child. “I am from Saudi Arabia,” she said. She told me she’d been here for a year, with her husband.

“I’m from here,” I said. She would have the baby in the same hospital where I was born.

Then I said, “Keep walking and you’ll both be fine. Even though it hurts.”

She nodded. Then she broke my heart. “Thank you, for talking to me,” she said. “Thank you.”

I walked a little more quickly, seeing my own child’s pink shirt bobbing in the distance. When I looked back, the woman had stopped near the soccer players - her husband must have been

the bearded man who was walking away from the game.

And I went another two loops around Andulka Park, named for Little Anne.

Susan Straight was born in Riverside, where she still lives. Her latest novel is “Take One Candle Light a Room.” She teaches at UCRiverside. Read all her posts on KCET

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Today’s Parks and Recreation A Health Service The Scientific Evidence Why Do Park and Recreation Services Provide So Much Physical Activity for So Little Money?

By Geoffrey Godbey and Andrew Mowen Dept. of Recreation, Park and Tourism Management Pennsylvania State University

38

As health costs have become the biggest single expenditure in America, the central importance of physical activity in preventing and improving a wide variety of health problems is now well understood. The critical role of public park and recreation services in promoting and providing physical activity has been increasingly documented by scientific research. Public park and recreation services are becoming part of the health care system and recognized as such. The state of knowledge is sufficient for parks and recreation services to be planned and funded based on the known physical activity health benefits they provide. The evidence is clear that close to home park and recreation resources result in more physical activity and better health for citizens and that the public supports additional spending for park and recreation services.

Research evidence suggests that leisure, not paid work or housework, is now the part of life where the most physical activity occurs and can occur. While many people experiment with forms of physical activity, which are good for you but not pleasurable, they tend to stay with activities that they enjoy, often for decades.

These activities are commonly provided by park and recreation services. While fitness clubs and prescription exercise are valuable, individuals are generally only actively involved in such activity for a short period, often only three to six months.

Government park and recreation services are used by the vast majority of the public and there is evidence that small additional investments would provide substantially more health benefits. Even $10 a year per capita has been shown to

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Health & Wellness provide significantly increased amounts of physical activity. Compared to the average cost of a personal trainer for one hour, $60-$70, or the more than $8000 per year spent on health per person in the United States, the health contribution of parks and recreation is an amazing bargain.

A variety of organizations interested in health now recognize parks and recreation as a part of the health care system. This has led to the widespread use of health-related partnerships between parks and recreation and a variety of organizations concerned with various aspects of health. In the current recession, surveys show people are more dependent on park and recreation services for physical activity. One study suggests the economic downturn has spurred a sharp increase in public park and playground use among families with kids. Among minority groups, park and recreation services have been identified as the most important outlet for physical activity, in spite of inequi-

promote physical activity and health.

For example, there are currently over 9,000 local park and recreation organizations that: • Manage more than 108,000 public park facilities and 65,000 indoor facilities • Have access to populations most at-risk of being physically inactive • Have a wide range of programs lead by skilled program leaders, and • Have a willingness to partner The following evidence provides an answer to the question: “Who ya gonna call?” to increase physical activity and reduce health care costs for the American public.

ties of supply and access.

The capacity of today’s park and recreation service delivery system provides a significant opportunity to

CALIFORNIA PARKS & RECREATION • FALL 2011

Documenting Physical Activity Benefits From Park and Recreation Services

A growing body of research demonstrates that the cumulative amount

39

Health & Wellness u of physical activity (exercise) obtained from park and recreation agencies is huge and provides a wide variety of health benefits. A recent five-city study of middle age and older users of local parks found that 85% had visited a local park in the last twelve months.

Almost four out of ten used these services once a week or more.

People are Physically Active When Using Park and Recreation Services Several studies show that the majority of park users, of all ages, are physically active during their visit. A study of adult park users in Cleveland, for example, found over 69% obtained moderate or high levels of physical activity. An average visit lasted about two hours and users spent half their time walking.

Recreation Programming Is Important In terms of recreation programs, use of recreation centers and other non-park opportunities provided by park and recreation departments, the evidence is that such participation also involves considerable physical activity.

For example, a large study of middle and high school students concluded that more people used specific recreation areas when they were provided with organized activities, suggesting that increasing the availability of struc-

tured, supervised activities will also likely increase park use.

Investing in Park and Recreation Services Increases Physical Activity Benefits There is a strong relation between how much money is spent to provide such services and the amount of physical activity health benefits people receive. More spending means more recreation areas and facilities, more recreation programs which involve physical activity, more close to home opportunities, more provisions for people with disabilities, and higher quality. The relation between investment in parks and recreation and the amount of exercise of boys and girls was very clearly identified in a nationwide study using data on high school students from the Youth Risk going to prevention. Health costs are Behavior Surveillance System. An exprojected to reach $13,000 in 2018 tra $10 spent per capita on parks and by the U.S. Department of Health and recreation was associated with a third Human Services. of a day more per week of vigorous In spite of this, the amount of exercise by girls. State spending on parkland per resident in the U.S. has parks and recreation was also associated actually declined due to rapid increases with more days of strength building u H e a l t h & W e l l n e s s in population. The projected shortfall exercise for both sexes. About onein funding for public parks and recthird of the public thinks too little is reation is estimated to be a massive spent on parks and recreation while $48.17 billion over the next five years. only about 6% think too much is being State spending on parks represents spent. Health costs per person in the a miniscule part of overall expendiUnited States have topped $8,000 in tures—0.231% on average.

2009, with almost none of the money Supply of Park and Recreation Resources Is Directly Related to Amount of Physical Activity by People of All Ages Studies show the number and size of parks and playgrounds in a community are positively related to physical activity levels. Counties with more facilities and acreage devoted to recreation also had a lower proportion of the population reporting insufficient physical activity.

Studies of the impact of parks and recreation on the physical activity of young children show a 1% increase in park and recreation areas is associated with a 1.2% to 1.4% increase in physical activity.

Having Park and Recreation Services Close to Home Increases Use and Physical Activity Benefits

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FALL 2011 • CALIFORNIA PARKS & RECREATION

u Health & Wellness There is also a need to enhance travel connections. Improving access to known park opportunities could focus on better transit connections through partnerships with community planning and transportation sectors, by creating connector routes (dedicated paths, sidewalks, trails) from residential areas, schools, workplaces, shopping areas to parks, and by changing policies to allow existing parks/playgrounds to be used by a wider cross-section of the population.

How close a person lives to a park or recreation opportunity (proximity) has a dramatic impact on whether or not they participate and how frequently they participate. Whether it is a park, recreation center, recreation program, playground, or other recreation amenity, distance from one’s home to the opportunity in question is an important factor in whether or not they will use it and how often they will use it.

Those who are within walking distance are most likely to participate.

Increasing Physical Activity Benefits through Parks and Recreation Services

Design and Renovate Parks to Increase Physical Activity Across the Lifespan There is a need to ensure that park and recreation facilities can “pull” in visitors by providing an array of interesting and active recreation opportunities. Existing evidence has demonstrated that the presence of active park features and supports is linked with use levels and moderate and/or vigorous physical activity.

Promote Parks and Recreation Services as an Essential Component of the Health Care System Park and recreation agencies should consider health and active living as the central positioning platform from which to change or reinforce the perceptions of participants, legislative bodies, partners, staff, etc.

Lack of awareness of local park and recreation opportunities is often a reason that people report for not utilizing these services. Changing this requires support from prestigious business and media partners.

Provide More Recreation Programs Which Provide Physical Activity Organized recreation programs are a recommended strategy to improve the nation’s awareness and attitudes toward the benefits of physically active leisure.

Park and recreation agencies must partner with and promote recreation programs to entire organizations.

Traditionally, however, they have only promoted of their services to individual households, with mixed results. A number of studies show that large segments of the population are unaware of such services, especially lower income households.

Make Sure Park and Recreation Providers and Participants Focus on Physical Activity and Health Outcomes Park and recreation professionals and volunteers could benefit from enhanced knowledge and training concerning how to maximize the physical activity benefits of these assets. In many cases, providing physical activity ben-

The level of physical activity health benefits provided by park and recreation services is a huge bargain financially and could be even greater at comparatively very low cost.

Get Park and Recreation Services Even Closer to the People and More Accessible Perhaps the strongest research evidence is the relationship between close access/proximity to parks and physical activity. There is a need to create new park and recreation facilities in close proximity to where Americans currently live, learn, work, and worship.

In some cases there is a need to build new park and recreation facilities and/ or new connections to these places.

CALIFORNIA PARKS & RECREATION • FALL 2011

41

Health & Wellness u events, health fairs/screenings, active programs) is the predominant partnership strategy used to promote physical activity.

efits has not been a priority of service providers. Providers from outside the park and recreation field must also be a target of training.

42

Use More Partnership Strategies to Connect with Health Organizations Park and recreation personnel must increasingly engage in collaborative partnerships. Existing evidence suggests that programming (special

Make Sure Park and Recreation Policy Expands the Physical Activity Impact of Parks and Recreation There are several opportunities to expand the role of park and recreation policy in shaping physical activity, including policies ensuring there are park and recreation facilities within a certain distance to population centers.

Hours of operation must ensure use across a broad spectrum of the population. Program policies that incorporate recommended levels/bouts of physical activity provided through park and recreation services are needed. Additional policy areas needed include: pedestrian and bicycle networks, funding policies to support the capacity of park and recreation in fulfilling their physical activity goals, promotional and communication policies, health partnerships, evaluation, and training.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Health & Wellness Evaluate Park and Recreation Services Contributions to Physical Activity While a growing number of studies are documenting the role of park and recreation services in promoting physical activity, there is a need to further substantiate and extend the evidencebase using more advanced monitoring tools/systems.

In summary, public park and recreation agencies have been shown, through an emerging body of scientific research, to play an important role in providing for physical activity for a broad cross section of the American public. The potential exists for parks and recreation to play an even larger role in increasing the physical activity of the American public, and at modest cost.

References

References available at http://www. nrpa.org/Content.aspx?id=4381 The Benefits of Physical Activity: The Scientific Evidence. This article is

a summary of this paper, commissioned

by NRPA. Also see Godbey, Geoffrey. Outdoor Recreation, Health, and Wellness: Understanding and Enhancing the Relationship. Resources for the Future.

http://www.rff.org/Search/Results. aspx?k=godbey http://www.activelivingresearch. org/resourcesearch/summaries

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Parks Make Life Better!® u

Three Solutions To Sucessful Branding As consumers, we are constantly promised that we will be inspired by the food and beverages we consume, the products and services we buy and the organizations that serve us. The organizations that actually fulfill these commitments gain our trust, our loyalty, and our business. (Knapp)

By Jane H. Adams Executive Director California Park & Recreation Society

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You cannot buy trust, loyalty, and business. You have to earn it – the old fashioned way. You earn it by fulfilling the promise you make to your customers.

In our roles as members of organizations of all types, we want to be inspired by a common purpose, the work we do, and the integrity with which we do it. (Knapp) The parks and recreation profession is inspiring – we do important and essential work that changes people, neighborhoods, communities, and the nation as a whole. We have integrity in what we do. It may seem challenging due to the specializations within the profession to believe we have a common purpose, but we do have a common purpose: to make lives better.

The two powerful quotes from Duane E. Knapp’s The Brand Promise® should serve as touchstones as we advance our branding initiative. These two quotes involve the consumer and the provider: both equally important players in the process of branding.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Parks Make Life Better!®

The Park & Recreation Promise Parks and recreation makes lives and communities better now and in the future by providing access to the serenity and inspiration of nature, outdoor space to play and exercise, facilities for self-directed and organized recreation, positive alternatives for youth which help lower crime and mischief, and activities that facilitate social connections, human development, therapy, the arts, and lifelong learning.

CPRS launched the Parks Make Life Better!® campaign for two distinct purposes: to position parks and recreation as an essential service vital to the quality of the community and to ensure every experience with the profession conveys elements of our promise. The Parks Make Life Better!® campaign is built upon this promise which is our “brand” as a profession: From Knapp’s two quotes, we learn your ability to build a strong brand

for your agency is dependent upon several key factors: assessing how your brand is perceived by your customers; your ability to set your product (your places and programs) apart from your competitors; and how well your entire team knows and supports the agency’s brand.

Solution #1: Know the Parks & Recreation Brand

CPRS did what few professional organizations do – we conducted indepth marketing research and public opinion polling to identify what people valued most about local parks and what the profession is seen as delivering.

Through this statewide public opinion research we know what Californians value about their local parks. Our research revealed Californians value: • Preservation of, and access to, outdoor spaces • Two types of outdoor spaces are valued: space that is minimally developed (near natural state) and space with facilities for play (especially for children), exercise, and group sports (for children and adults) • Non-structured use of these spaces is preferred with one exception - a high priority was placed on structured/directed activities targeted to juveniles as a positive alternative to crime and mischief • These types of spaces make a community a better place to live now

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Parks Make Life Better!® u

and in the future • Children, especially, and adults need outdoor spaces for play and exercise • Friends and family need these spaces for group sports • Activities to facilitate social/community connections, advance human development, lifelong learning, and other social objectives These priorities were reviewed by our brand consultant who then crafted our brand promise (page 45).

A community may be different from its neighbors in appearance, amenities, etc. but our research showed that values associated with parks and recreation do not change from community to community (the confidence rating in our survey findings was +/- 3%). But what may change community to community is the importance one element of the brand may have over another.

You can identify which element(s) of our promise ranks highest amongst your constituents and policy makers.

Once identified stay “true” to them and do not break that bond of trust you have with your constituents.

Solution #2: Set Your Product Apart from your Competitors

Consumers value the idea of what the brand represents to them. An iPhone represents a different kind of “cool” than a Blackberry mobile phone. A BMW automobile represents a different value than a Prius. We are

drawn to products and services that mirror our values.

In addition to what we value, customers assess certain risk factors: 1. If I call, how much of a hassle will it be?

2. How fast can I get in and out [of the transaction]?

3. Will the staff be friendly and helpful?

4. Is it convenient for me?

5. Does the staff really care about how I feel?

6. What happens if I’m not satisfied?

Notice that many of these risk factors involve interactions with the employees. You must ensure everyone on your staff knows your promise.

It can be challenging to set your products apart from your competitors but it can be done with research and focus. Let’s take one element of the promise: parks and recreation provides positive alternatives for youth which help lower crime and mischief. You

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u Parks Make Life Better!® offer afterschool programs but so does the YMCA. How is your program different? Look at the risk factors above: is it a hassle to register, change, or drop from your program? Is the afterschool staff knowledgeable of the agency’s promise so they can communicate the value of the program to parents? For instance, to the parent the afterschool program is a place their child can go between school and home. What if you promoted your afterschool program as a safe place for their children to go?

Is the staff trained in youth development principles so they can mentor the students rather than “babysit” the students? Do you communicate the training the afterschool staff undergoes and their credentials? Do you communicate the training the afterschool staff undergoes and their credentials to the parents/care givers? Do you track the incidence of juvenile crime in neighborhoods where you do not offer a program to those neighborhoods where you do? Is there a difference in

juvenile crime? If yes, this data is critical to share with your policy makers and key partners to set your progams apart from your competitor.

Solution #3: Your People are Key

Remember Knapp’s statement at the beginning: In our roles as members of organizations of all types, we want to be inspired by a common purpose, the work we do, and the integrity with which we do it.

Branding is not a check off item on your to do list. Branding is a process, a never-ending process that requires commitment from the agency director to each part time employee. Each and every time a member of your community comes in contact with the agency staff, you have the opportunity to either reinforce your brand or negate your brand. From the maintenance worker to the playground attendant to the receptionist to the administrative assistant each and every employee must

CALIFORNIA PARKS & RECREATION • FALL 2011

be 100% committed to your promise.

If you are the head of your agency (CEO) you must assume a leadership role in communicating the promise to your staff and externally to policy makers, the media, partners, etc. The Branding Strategy Insider, published by the Blake Project (Daye/VanAuken), recently had an article about the role of the CEO: • The CEO should be the primary brand champion.

47

Parks Make Life Better!® u • All employees should be educated and motivated to become brand champions. They all should be able to articulate the brand’s elevator speech at a minimum.

• The CEO should designate a senior level person responsible for organization-wide brand management.

• That person should have a brand identity manager report to him or her. The brand identity manager could establish a brand identity committee responsible for managing the consistent and accurate identity of the brand across all uses. The committee should be comprised of people throughout the agency who most often work with the brand’s identity. Over time, that group 100809_Trueline 10/9/09 brain 11:14 would become aad self-policing trust for the brand’s identity.

48

Admittedly in today’s climate of downsizing it may be impossible to designate a senior level person and a brand identity manager to manage your brand. At a minimum the CEO must be the primary brand champion focusing the staff and communicating to outside entities the promise. Also, the CEO must ensure all employees are educated and motivated to be brand champions. Each employee should believe: I am the brand. I deliver the promise.

When you walk into a REI, Patagonia, or North Face store you get the feeling that these people are passionate about the out of doors, they have been “there.” They like being outdoors.

How about Kashi the cereal company?

The Kashi people care about the same as their AMstuff Page 1 consumer – greater health and well-being for themselves and the

planet. For Kashi, making food that enhances life is sacred business. Do you give off the feeling that you want to and do make lives, neighborhoods and the community better?

Here are some quick ideas to keep the promise “front and center” in your agency: 1. Place the Parks Make Life Better!® logo on your agency’s website 2. Place the promise on job announcements and employment applications 3. Post the promise on the walls in your offices, the staff lounge, the corporation yard, by the copy machine and coffee maker 4. Include the promise in your employee training manual and talk about it at staff training 5. Place the Parks Make Life Better!® logo on your business card 6. Place the promise on the agendas of staff meetings and staff reports

FALL 2011 • CALIFORNIA PARKS & RECREATION

The California Park & Recreation Society’s Awards Program seeks to recognize outstanding achievements in the areas of community improvement & programming, facility design & park planning, marketing & communications, and professional & citizen leadership.

Entries will be assessed on how well they demonstrate these CREAM principles: C - Creativity and Innovation. The extent to which the entry created new or increased value or opportunities for the community, partners or stakeholders R - Results. The extent to which the entry achieved the desired outcomes and can be sustainable over time E - Execution. The extent to which the entry was implemented as planned A - Affect. The extent to which the entry influenced or achieved a positive outcome for a compelling community need or an organizational challenge M - Mission. The extent to which the entry supports the mission of the profession and promotes the Parks Make Life Better!® statewide branding campaign efforts

Award Categories: Creating Community Award of Excellence – 10 Categories Excellence in Design Award (Facility Design and Park Planning) – 2 Categories & 7 Divisions Marketing & Communications Award of Excellence – 4 Categories Professional & Service Award of Excellence – 4 Categories

Visit http://awards.cprs.org

CPRS Awards Program Sponsors CPRS extends its appreciation to our awards program sponsors

Parks Make Life Better!® u The Role of the Brand Champion

Dave Muela, Director of Community Services in Mountain View shared his role as the brand champion is “…to empower staff to find new and novel ways to get the Parks Make Life Better!® word out and as necessary the financial resources, particularly in these tough economic times. We have established Thursdays as Parks Make Life Better!® day here and I wear my Parks Make Life Better!® polo shirt every Thursday without fail. We’ve even have folks like our Assistant City Manager and Finance Director wearing them, with requests for shirts from staff outside the Department coming in all the time.”

7. Ask each employee to identify their specific role in implementing the promise – share those descriptions Scott Bangle, Director of Riverside County Regional Park & Open Space District, shared “Every member of our team initially received a 30-minute introduction to the campaign. Since then, it has become so integrated into District communications – cover letters, memos, training documents, processing materials for new hires, etc. either begin or end with the slogan that it is now a seamless part of our everyday work environment and public relations image.”

Saying it so does not make it so.

From the Branding Strategy Insider (September 18, 2011), here are images from fast food companies in what they advertise to what they deliver:

50

These two ads are not intended to bash fast food places. It is a graphic illustration of delivering what you say you will. So…if you say it, you must deliver. There is no magic wand to wave here and make it “so.” Successful branding requires a commitment of time, energy, and consistency. Notice “money” is not mentioned.

The research has been done; it is valid research you have access to and you can use. There is no need to hire a graphics or communications expert as CPRS has borne that expense by creating a slogan, colorful logo, and key messages you can use. CPRS has registered the logo and slogan to ensure consistency of our brand. Maintain your CPRS membership and your agency may use the campaign.

The benefits of using the promise, slogan, and logo are tremendous.

Eileen Turk, Division Manager in Oceanside states, “People have begun to recognize the logo & embrace it.

Several of the cities in North County San Diego have the Parks Make Life Better! ® logo on the staff shirts/ camper shirts and as the children go to different sites to play games, they see the same message universally. Together we can unite the profession and the support from the community.”

Muela shared “I know there are likely to be some skeptics out there, but I really do feel Parks Make Life Better!® has helped level the playing field between ourselves and folks like public safety and I see our adopted 2011-12 budget as proof of that. With parks, police and fire positions on the

list of possible reductions, all of our positions were kept intact which was great. That said, I think when the impact of the Parks Make Life Better!® really hit home was when one of our Council members asked her colleagues during one of the budget hearings whether they knew that “98% of people in California have visited a local park at least once in the past year.” That came right from the Parks Make Life Better!® press release and really helped drive the importance of the Parks Make Life Better!® campaign home.”

Bangle shared his reason for adopting the slogan and logo: “The first thing that caught my attention was the simplicity of a message that focuses on the benefits we provide rather than the work we do to provide them. This slogan is catchy, relevant, and easily transferable to any audience. Our agency can prepare any presentation around the message, while adding quantitative and qualitative data that supports the brand identity. Our team has delivered many presentations that include social, economic and environmental statistics that support this message.”

References

Knapp, Duane E. The Brand Promise®. McGraw Hill. San Francisco, 2008.

Daye, Derrick and VanAuken, Brad Brand Management Success From Within. http://www.brandingstrategyinsider.com/internal_brand_building/, September 23, 2011

To get involved in the Parks Make Life Better!® branding campaign, visit www.cprs.org.

FALL 2011 • CALIFORNIA PARKS & RECREATION

Join The Campaign!

The following agencies, companies and universities have completed the Parks Make Life Better!速 logo policy/agreement application. They are using the logo in their marketing efforts and are using the key messages in their promotions. Now is the time for you to join the Parks Make Life Better!速 branding compaign. Please visit the CPRS Web site (www.cprs.org) and click on the Parks Make Life Better!速 logo on the home page for more information on the campaign.

Agency City of Agoura Hills City of Alameda City of Albany City of Aliso Viejo Aliso Viejo Community Association Ambrose Recreation & Park District City of American Canyon City of Anaheim City of Anderson Town of Apple Valley Arcade Creek Recreation and Park District City of Arcata Arden Park Recreation & Park District City of Artesia City of Atascadero City of Atwater Auburn Area Recreation and Park District City of Bakersfield City of Baldwin Park City of Bell Gardens City of Bellflower City of Belmont City of Benicia City of Beverly Hills City of Bishop City of Brentwood City of Burbank City of Burlingame Buttonwillow Recreation & Park District City of Calabasas Cameron Park Comm. Svcs.

District City of Campbell City of Carlsbad Carmichael Recreation & Park District City of Carson City of Cerritos Chico Area Recreation & Park District City of Claremont City of Clovis Coalinga-Huron Recreation & Park District City of Concord Conejo Recreation & Park District Cordova Recreation & Park District City of Corona City of Coronado City of Costa Mesa Cosumnes Community Services District City of Covina City of Culver City City of Cupertino Cypress Recreation & Park District City of Dana Point Town of Danville

City of Davis City of Diamond Bar City of Downey City of Duarte City of Dublin City of East Palo Alto City of El Centro City of El Cerrito El Dorado Hills Community Services District City of El Monte City of Emeryville City of Escondido Fair Oaks Recreation & Park District Feather River Recreation & Park District City of Folsom City of Fontana City of Foster City City of Fountain Valley City of Franklin, Indiana City of Fresno City of Galt City of Garden Grove Georgetown Divide Recreation District City of Gilroy City of Glendale City of Glendora Greater Vallejo Recreation District City of Grover Beach City of Hanford City of Hawaiian Gardens City of Hawthorne Hayward Area Recreation & Park District City of Hercules City of Hermosa Beach Hesperia Recreation & Park District Highlands Recreation District City of Huntington Beach City of Huntington Park City of Imperial City of Irvine City of Irwindale Isla Vista Recreation & Park District City of Johnson City, Tennessee Jurupa Area Recreation & Park District Jurupa Community Services District City of La Mesa City of La Mirada City of La Puente City of La Quinta City of Lafayette City of Laguna Hills City of Laguna Niguel City of Lakewood City of Larkspur Recreation City of Lincoln Livermore Area Recreation & Park District

City of Lodi City of Long Beach City of Los Alamitos City of Los Angeles County of Los Angeles City of Madera City of Malibu Town of Mammoth Lakes City of Manhattan Beach City of Manteca McKinleyville Community Services District City of Merced City of Mill Valley Mission Oaks Recreation and Park District City of Mission Viejo City of Monterey City of Moorpark Town of Moraga City of Morgan Hill City of Mountain View City of Murrieta City of National City Navy Region South West City of Nevada City City of Newport Beach City of Norco North of the River Recreation & Park District City of Norwalk City of Oakland City of Oakley City of Oceanside City of Ojai Orangevale Recreation & Park District City of Orinda City of Pacifica City of Palmdale City of Palo Alto Paradise Recreation & Park District City of Pasadena Human Services & Recreation City of Pasadena Parks & Natural Resources City of Paso Robles City of Patterson City of Petaluma City of Pico Rivera City of Pittsburg County of Placer City of Placerville Pleasant Hill Recreation & Park District Pleasant Valley Recreation & Park District City of Pleasanton City of Pomona City of Port Hueneme City of Porterville City of Poway City of Rancho Cucamonga Rancho Simi Recreation and Park District City of Redding

City of Redondo Beach City of Redwood City City of Reedley City of Rialto Rio Linda Elverta Recreation & Park District City of Riverbank City of Riverside County of Riverside Regional Park & Open Space District City of Rocklin City of Rohnert Park Rosamond Community Services District City of Roseville City of Sacramento City of Salinas Town of San Anselmo City of San Bernardino City of San Bruno City of San Carlos County of San Diego City of San Diego City of San Dimas City of San Fernando City of San Gabriel City of San Jose City of San Juan Capistrano City of San Leandro City of San Luis Obispo City of San Marcos City of San Mateo County of San Mateo City of San Pablo City of San Rafael City of San Ramon City of Sanger City of Santa Clara County of Santa Clara City of Santa Clarita County of Santa Cruz City of Santa Maria City of Santa Rosa City of Santee City of Saratoga City of Sausalito City of Sierra Madre City of Signal Hill City of Solana Beach South Coast Air Quality Management District City of South El Monte City of South Gate City of South Pasadena City of Stanton City of Suisun City Sunrise Recreation & Park District Tamalpais Community Services District Tehachapi Valley Recreation & Park District City of Temecula City of Temple City City of Tracy City of Tulare

City of Turlock City of Tustin City of Twentynine Palms City of Ukiah City of Vacaville City of Victorville City of Visalia City of Vista City of Walnut City of Walnut Creek City of West Covina City of West Hollywood City of West Sacramento West Side Recreation & Park District City of Westminster City of Whittier Town of Windsor City of Woodland City of Yorba Linda Town of Yountville

Company Alfa Products All About Play/Little Tikes Commercial - Nor Cal Columbia Cascade Company Community Works Design Group David Evans and Assoc. Inc. David Volz Design Landscape Architects, Inc. Goric Marketing Group USA KPCRadio.Com Land Concern Ltd Leader Manufacturing, Inc./ Fairweather Site Furnishings Division Maximum Solutions, Inc. Murdock-Super Secur National Parks Promotion Council NLM Consulting Services/ Cal State University Long Beach Play-Well TEKnologies Poimiroo & Partners Public Restroom Company RHA Landscape Architects Planners, Inc. RJM Design Group, Inc. Robertson Industries, Inc. Shade Structures Southern California Municipal Athletic Federation SpectraTurf SSA Landscape Architects, Inc. Tri Active America Western Wood Preservers Institute

University/College CSU Long Beach CSU Northridge San Jose State University SDSU MOVE

Ready, Set, Run!

Pilot Program at Redwood City Gets Kids on Right Track for Fitness

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By Linda Alberts Public Relations Coordinator National Alliance for Youth Sports

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he Redwood City Parks, Recreation, and Community Services Department offers local families a wealth of youth sports and activities. Whether a child is interested in soccer, tennis or fencing, there is an activity fit for everyone. Still, Erin Niemeyer, recreation coordinator, was looking to fill a need parents had for an activity that would increase their children’s overall fitness level and address important topics like confidence and teamwork.

While the department was eager to sign on as a pilot site to host Ready, Set, Run!, the latest youth development program by the National Alliance for Youth Sports (NAYS), Niemeyer wasn’t sure how many children would sign up.

“Honestly, I had no idea how our community would respond with so many sports already in progress,” said Niemeyer. “But we had overwhelming positive response to this program!” Fifty-four youngsters took part in the pilot program.

Ready, Set, Run! is a unique youth running program that prepares children ages 8-13 to complete a 5k in 12 weeks. While they build endurance and stamina through play-based activities, the children also go through character development curriculum that equips them with the goal-setting mentality that will help them throughout life. Other topics covered include enhancing confidence and selfesteem, respecting authority, dealing with peer pressure and fueling their bodies with proper nutrition. The curriculum is based on two 1½-hour sessions per week.

Ready, Set, Run! is designed to challenge the youngsters as they progress through the curriculum. According to Ron Talain, a coach at Redwood City, the children showed definite progression in their physical ability and desire to improve throughout the program.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Ready, Set, Run! “We had this tough loop that we would run in the park and in the beginning I would have to convince them to run it,” he said. “By the end, they were asking if there was enough time to run the loop again.”

“We will definitely offer Ready, Set, Run! in the future,” said Niemeyer.

“Over the 12 weeks, participants can not only see their fitness levels improve, but meet new friends, build confidence and work toward a common goal.”

Niemeyer is hopeful that there will be opportunities to offer Ready, Set, Run! again in the fall, as well as next spring.

“It was great being a pilot site because we found this program to be innovative, fun and much needed in our community,” she added.

Since it is a turnkey operation complete with curriculum and materials, Ready, Set, Run! is easily added to the offerings of any youth-based program, such as those offered by park and recreation agencies, Boys & Girls Clubs, independent youth sport orga-

nizations, military bases, home school groups, youth running clubs, YMCAs and afterschool programs.

“We’ve had incredible responses from entire communities where we tested the program,” said Kacey Lake, director of Ready, Set, Run!, which is now available for any recreation department nationwide to conduct.

“Kids enjoy it and it really gets everyone it touches motivated to make healthy decisions. We can’t wait to get more communities involved and change young lives through running.”

Founded in 1981, the National Alliance for Youth Sports (NAYS) is America’s leading advocate for positive, safe sports and activities for children. More than 3,000 community-based youth sport programs across the country use NAYS programs and services for everyone involved in youth sports experiences, including professional administrators, volunteer administrators, volunteer coaches, officials, parents and young athletes.

For more information about Ready, Set, Run! visit NAYS online at www. nays.org or email readysetrun@nays. org.

916 201 3570 STONEHENGESIGNS.COM WORLD CLASS SIGNAGE SINCE 1978

100% NATURAL STONE UNMATCHED VALUE AND AESTHETIC APPEAL VIRTUALLY MAINTENANCE FREE & INDESTRUCTIBLE

CALIFORNIA PARKS & RECREATION • FALL 2011

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New Web Features For CPRS Members

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he CPRS Website is adding exciting new features to help members get the most updated information they need when they need it, 24/7. The fall issue of the California Parks & Recreation magazine has traditionally been the CPRS Directory & Resource Guide. All the information from the printed directory is now available online.

The fall issue used to contain a listing of all California park and recreation agencies, every current CPRS individual member, member companies, therapeutic recreation agencies and colleges and universities. A directory of all current CPRS members has been available online on the CPRS Website for a few years now. CPRS members have been able to search for other members by name, title, agency, key tag words and bio descriptions.

This feature allows you to search for other CPRS members with the same title or similar key words to you. You can then email these members with any questions you may have. You can also invite these people to join a group on the CPRS Networking Communities where you can share resources and ideas to make your job easier.

One new feature of the CPRS Website is a searchable index of all California park & recreation agencies. The information from the printed directory will now be available online includes:

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FALL 2011 • CALIFORNIA PARKS & RECREATION

u C P RS W e b s i t e • Agency Name • Agency Address • Agency Phone Number • Agency Fax Number • Email Address • Website Address • Population Size • List of individual members working for agency (with name and title) This change was necessary due to the constant change that occurs in the park and recreation profession.

The member and agency information online will be updated on a daily basis.

When we learn of a change in a member’s status: job title, employer, email, phone number, etc., the information is immediately available to all CPRS members.

The most exciting change to the CPRS Website is a searchable Buyer’s Guide. The previous online Buyer’s Guide was a simple list of each current member company. The new Buyer’s

Guide is now completely searchable including information such as: • Company Name • Company Address • Company Phone & Fax numbers • Company Email • Company Website • Representative Contact Information

What does this mean to you? You can now search all current CPRS company members by product or service.

If you need playground surfacing, you can search the database to find a company you want to contact.

There are other features of the CPRS Website that members should visit on a regular basis. The Forums in the CPRS Networking Communities have answers to some of your frequently asked questions. If an answer to your question is not available, you can post your question to CPRS members. We ask that all members share their wealth of knowledge with each other in this valuble resource area.

The Libraries in the CPRS Networking Communities are another valuable resource where members can share resources like policies, brochures, forms or any other digital files. Why reinvent the wheel when you can “borrow” another agencies example and adapt it to meet your agency’s needs.

• Services Offered

Visit The CPRS Web Site • Networking Communities • On-line Dues Payment • Job Center • Information & Referral Area • TrendScan articles • Training Calendar • Legislative Action Center • On-line Directory • On-line Registration

www.cprs.org New material is added/updated weekly.

CALIFORNIA PARKS & RECREATION • FALL 2011

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Company Member s through October 31, 2011

A-G Sod Farms, Inc. (Riverside) 2900 Adams St., Ste. C-120, Riverside, CA 92504 PH: 951/687-7581 FAX: 951/687-4869 E-Mail: bhill@agsod.com Website: www.agsod.com REP: Joel Addink, CFO; John Addink, President; Larry LeMay, Vice-President of Operations SERVICE: Five farms in California & Colorado producing high quality sod for sports fields and parks.

Aardvark Clay & Supplies, Inc (Orange) 1400 E Pomona Street, Santa Ana, CA 92705 PH: 714/541-4157 FAX: 714/541-2021 E-Mail: contact@aardvarkclay.com Website: www.aardvarkclay.com REP: Rick MacPherson, VP/GM SERVICE: Ceramic art supplies - materials & equipment.

Abey Arnold Associates (Marin) 1005 A Street, Suite 305, San Rafael, CA 94901 PH: 415/258-9580 FAX: 415/258-9780 E-Mail: pabey@abeyarnold.com Website: www.abeyarnold.com REP: Phillip Abey, Principal SERVICE: Landscape Architecture.

Administrative Software Applications, Inc. (ASAP) (Santa Clara) 1310 Hollenbeck Avenue, Suite C, Sunnyvale, CA 94087 PH: 800/969-2727 FAX: 408/732-8206 E-Mail: jmeyer@asapconnected.com Website: www.asapconnected.com REP: Joel M. Meyer, CEO/President; Ryan Russo SERVICE: ASAP provides complete registration and management services for communities, schools, and businesses via the web.

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ADvisor’s Marketing Group, Inc. (San Diego) 7040 Avenida Encinas #104, Carlsbad, CA 92011 PH: 800/423-8478 FAX: 760/431-0448 E-Mail: jodi@advisorsmarketing.com Website: www.advisorsmarketing.com REP: Jodi Rudick, Trainer/Owner; Andy Stein SERVICE: THE official Parks Make Life Better! promotional partner -- from banners, to T-shirts, bags to temporary tattoos.

Aflex Technology P.O. Box 1292 Nelson 7040 New Zealand PH: (64) (3) 546-6747 FAX: (64) (3) 546-8112 E-Mail: admin@aflextechnology.com REP: Karen Stratford, Sales Manager SERVICES: Giant pool inflatable obstacle courses & slides providing fun & challenging entertainment.

AHBE Landscape Architects (Los Angeles) 8729 Washington Blvd., Culver City, CA 90232 PH: 310/838-0448 FAX: 310/204-2664 E-Mail: ahbe@AHBE.com Website: www.AHBE.com REP: Calvin Abe, President; Mary Lu, Business Development Manager SERVICE: AHBE Landscape Architects provides comprehensive design services, master planning and urban design.

All About Play/Little Tikes Commercial - Nor Cal (Sacramento) 3844 Presidio, Sacramento, CA 95838 PH: 916/923-2180 FAX: 916/646-6383 E-Mail: glen@playgroundpros.com Website: www.littletikescommercial.com REP: Glen Wurster, Principal SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment.

All Star Bleachers (Polk) 6550 New Tampa Highway, Lakeland, FL 33815 PH: 800/875-3141 FAX: 813/628-4254 E-Mail: info@allstarbleachers.com Website: www.allstarbleachers.com REP: Neil Judy, General Manager SERVICE: Manufacturer of bleachers and team benches that ship from eight distribution centers located through the U.S.

Aqua Source (Sacramento) P.O. Box 1146, Galt, CA 95632 PH: 209/745-6401 FAX: 209/745-7179 E-Mail: info@aquasource.com Website: www.aquasource.com REP: Ron Ybarra, President SERVICE: Commercial swimming pool equipment, energy saving components, automated chemical & filtration systems, commercial pool vacuums, heaters, deck equipment and CPO training.

Aluminum Seating, Inc. (San Bernardino) PO Box 3310, San Bernardino, CA 92413 PH: 909/884-9449 FAX: 909/388-2187 E-Mail: sales@aluminumseating.com Website: www.aluminumseating.com REP: Bonnie Gaudesi, Sales Manager SERVICE: Manufacturer of all aluminum outdoor bleachers, picnic tables & benches.

Aquamaster Fountains and Aerators (Manitowoc) 16024 CTH X, Kiel, WI 53042 PH: 800/693-3144 FAX: 920/693-3634 E-Mail: info@aquamasterfountains.com Website: www.aquamasterfountains.com REP: Chad Imig, Regional Sales Manager SERVICE: Worldwide leader in the engineering and manufacturing of fountains and aeration equipment for any aquatic environment.

Amateur Softball Assoc. (Alameda) 1099 E. Street, Hayward, CA 94541 PH: 510/881-6712 FAX: 510/888-5758 E-Mail: oaklandasa@aol.com Website: www.region14.com REP: John Gouveia SERVICE: The objective of the Amateur Softball Association is to develop, direct and promote the sport of softball.

Aquatic Design Group (San Diego) 2226 Faraday Avenue, Carlsbad, CA 92008 PH: 760/438-8400 FAX: 760/438-5251 E-Mail: info@aquaticdesigngroup.com Website: www.aquaticdesigngroup.com REP: Randy Mendioroz, Scott Ferrell, Dennis Berkshire, Justin Caron SERVICE: Programming, planning, design and engineering services for competition, recreation and leisure aquatic facilities.

American Ramp Company (Jasper) 601 McKinley Ave., Joplin, MO 64801 PH: 417/206-6816 FAX: 417/206-6888 E-Mail: sales@americanrampcompany. com Website: http://www.americanrampcompany.com/ REP: John Hunter, Sales Manager SERVICE: ARC designs and builds custom skate parks around the world.

Arch Pac, Inc. (San Diego) 1351 Distribution Way Suite 1, Vista, CA 92081 PH: 760/734-1600 FAX: 760/734-1611 E-Mail: kenmoeller@archpac.com Website: www.archpac.com REP: Ken Moeller, AIA, ASLA SERVICE: Consulting Architects, Landscape Architects, Engineers & Planners specializing in aquatics, pools, and associated architecture.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide Architerra Design Group, Inc. (San Bernardino) 10221-A Trademark Street, Rancho Cucamonga, CA 91730 PH: 909/484-2800 FAX: 909/484-2802 E-Mail: rkrumwiede@architerradesigngroup.com Website: www.architerradesigngroup.com REP: Richard Krumwiede, President; Gregg Denson, Director of Design; Jeff Chamlee, Director of Production SERVICE: Landscape architectural consulting services, new parks, park renovation, and streetscape design & construction documents.

Associated Sound (Sacramento) 1417 Del Paso Blvd., Sacramento, CA 95815 PH: 916/649-8040 FAX: 916/649-0243 E-Mail: wgclark@associatedsound.com Website: www.associatedsound.com REP: Wally Clark, President SERVICE: A full service Sound and AV company. Design, sales, installations, rentals and productions. Serving CPRS members Since 1968.

Associated Students, CSUF, Inc. (Orange) 800 N. State College Blvd., Fullerton, CA 92834 PH: 657/278-3648 FAX: 657/278-2503 E-Mail: awiller@fullerton.edu Website: http://asi.fullerton.edu/src/ index/asp REP: Andrea Willer, Titan Recreation Director; Alison Wittwer, Aquatic & Safety Coordinator SERVICE: University Recreation program.

Barker Rinker Seacat Architecture (Denver) 3457 Ringsby Court Unit 200, Denver, CO 80216-4910 PH: 303/455-1366 FAX: 303/455-7457 E-Mail: craigbouck@brsarch.com Website: www.brsarch.com REP: Craig Bouck, President & CEO; Chuck Musgrave, CFO, Steve Blackburn, Principal SERVICE: We design community recreation centers across the U.S.

Battle of the Dance Dinner Show (Orange) 2232 S. Harbor Blvd., Anaheim, CA 92802 PH: 714/740-1045 FAX: 714/740-1470 E-Mail: jlennartson@battleofthedance. com Website: www.battleofthedance.com REP: Jim Lennartson, Sales Manager SERVICE: An electrifying 2 hour spectacular show presenting award winning dancers and a sumptuous three-course meal.

Bellinger Foster Steinmetz Landscape Architecture, Inc. (Monterey) 425 Pacific Street, Suite 201, Monterey, CA 93940 PH: 831/646-1383 FAX: 831/373-8653 E-Mail: go@bfsla.com Website: www.bfsla.com REP: Mike Bellinger, Principal; Lee Steinmetz, Principal; Elke Ikeda, Associate SERVICE: Parks, trails and open space planning; Design for healthy and sustainable communities.

Blair, Church & Flynn Consulting Engineers, Inc. (Fresno) 451 Clovis Ave., Suite 200, Clovis, CA 93612-1376 PH: 559/326-1400 FAX: 559/326-1500 E-Mail: dbrley@bcf-engr.com REP: Dave Briley, Landscape Architect SERVICE: BC&F provides civil engineering and landscape architecture services for parks, playgrounds, trails and athletic facilities.

BMLA Landscape Architecture (Los Angeles) 310 North Joy Street, Corona, CA 92879 PH: 951/737-1124 FAX: 951/737-6551 E-Mail: baxter@bmla.net Website: www.bmla.net REP: Baxter Miller, President SERVICE: Provides park master planning and construction documents for all park type facilities and recreation areas.

Bobcat Company (Cass) 250 East Beaton Drive, West Fargo, North Dakota 58078 PH: 701/241-8700 FAX: 701/280-7860 E-Mail: mike.kotzbacher@doosan.com Website: www.bobcat.com REP: Mike Kozbacher, Government Accounts Manager SERVICE: Compact Equipment Manufacturer.

CALIFORNIA PARKS & RECREATION • FALL 2011

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Buyer’s Guide u Bronze Memorial Company (Cook) 1842 N. Elston Avenue, Chicago, IL 60642 PH: 773/276-7972 x13 FAX: 773/2369656 E-Mail: rick@bronzememco.com Website: www.bronzememco.com REP: Rick Gurrieri, VP; Richard Wagner, President; Derek Horton SERVICE: Manufacturer of cast bronze & aluminum dedication tablets, garden plaques and donor recognition Tress of Life.

Broyhill, Inc. (Dakota) P.O. Box 475, Dakota City, NE 68731 PH: 402/987-3412 x34 FAX: 402/9873601 E-Mail: craig@broyhill.com Website: www.broyhill.com REP: Craig Broyhill, President SERVICE: Load and Pack-a one man refuse vehicle for parks & beaches.

BSA Architects-Bull Stockwell Allen (San Francisco) 501 Folsom Street, 4th Floor, San Francisco, CA 94105 PH: 415/281-4720 FAX: 415/281-4721 E-Mail: dross@bsaarchitects.com Website: www.bsaarchitects.com REP: David D. Ross, AIA, LEED A.P. SERVICE: Specialists in community and recreation centers, fitness and sports facilities, and senior and childcare centers.

BYO Playground (Saint Johns) 101 East Town Place Suite 650, Saint Augustine, FL 32092 PH: 904/808-8360 x404 F AX: 904/808-8529 E-Mail: noah@byoplayground.com REP: Bob Jones, VP, Sales; Chris Smith, Bus. Dev. Mgr, CA SERVICE: Commercial playground equipment, site furnishings, shelters, shades, safety surfacing installation and site work.

C. Sanders Emblems, L.P. (Los Angeles) 12965 Arroyo Street, San Fernando, CA 91340 PH: 800/336-7467 FAX: 818/361-8472 E-Mail: info@csanderrs.net Website: www.csanders.net REP: Penny Ledbetter, President SERVICE: Pins patches, medals, flip coins, lanyards, magnets, bag tags, bookmarks, key chains, key rings.

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California Land Management (Santa Clara) 675 Gilman Street, Palo Alto, CA 94301-2528 PH: 650/322-1181 FAX: 650/322-1194 E-Mail: clm@clm-services.com Website: www.clm-services.com REP: Eric R. Mart SERVICE: Provides professional park management, security, maintenance, ranger patrol & related services.

California State Soccer Association South (Orange) 1029 S. Placentia Avenue, Fullerton, CA 92831 PH: 714/778-2972 FAX: 714/441-0715 E-Mail: lsalcedo@calsouth.com Website: www.calsouth.com REP: John Weinerth, CEO; Luis Salcedo, Director of Competition & Membership Development SERVICE: The official state soccer association of USSF providing recreational youth and adult programs, coaching education and referee certification services.

Callander Associates Landscape Architecture, Inc. (Sacramento) 11180 Sun Center Drive, Suite 104, Rancho Cordova, CA 95670 PH: 916/631-1312 FAX: 916/635-9153 E-Mail: esmith@cavalleyoffice.com Website: www.callanderassociates.com REP: Erik Smith, Principal; Mark Slichter, Principal; Benjamin Woodside, Principal SERVICE: Landscape architects.

Capitol Equipment, Inc. Dba Capitol Enterprises (Los Angeles) 2718 E. Huntington Drive, Duarte, CA 91010 PH: 626/357-3768 FAX: 626/359-3121 E-Mail: capitolequipmentinc@yahoo.com Website: www.capitolequipinc.com REP: Joe & Sue Guarrera SERVICE: Portable steel equipment shelters, standard and custom sizes.

Casey Printing and Marketing (Monterey) 398 East San Antonio Drive, King City, CA 93930 PH: 831/385-3222 FAX: 831/385-3226 E-Mail: caseyr@caseyprinting.com Website: www.caseyprinting.com REP: Richard Casey, President SERVICE: Casey Printing and Marketing helps recreation professionals with complete marketing services including cross media campaigns, website development and email marketing as well as printing, binding, and mailing of all publications.

CH Bull Company (San Mateo) 229 Utah Avenue, South San Francisco, CA 94080 PH: 650/837-8400 FAX: 800/229-2855 E-Mail: abull@chbullco.com Website: www.chbullco.com REP: Andy Bull SERVICE: Stocking distributor, Genie lifts, Ridgid, ladders, material handling, safety equipment, including engineered fall protection systems.

Charles H. Strawter Design Inc. (Los Angeles) 28005 Smyth Drive, Suite 175, Valencia, CA 91355 PH: 661/295-4631 FAX: 661/244-4911 E-Mail: charles@chstrawterdesign.com Website: www.chstrawterdesign.com REP: Charles H. Strawter, Principal Landscape Architect SERVICE: Landscape Architecture & urban design consulting park master planning & design, skateparks, plazas and streetscapes.

Coast Recreation Inc. (Orange) 3151 Airway Ave, Suite A-3, Costa Mesa, CA 92626-4620 PH: 714/619-0100 FAX: 714/619-0106 E-Mail: coastrec1@aol.com Website: www.coastrecreation.com REP: Tim Hodges, Gregg A. Rogers, Mike Eisert, Chad Barry, Michael Salcido SERVICE: Representing Landscape Structures, playground equipment, in Orange, Riverside, San Bernardino, San Diego & Imperial counties, and Icon Shelter Systems in all of Southern California.

Columbia Cascade Company (Multnomah) 1300 S. W. Sixth Avenue, Ste. 310, Portland, OR 97201-3464 PH: 503/223-1157 FAX: 503/223-4530 E-Mail: hq@timberform.com Website: www.timberform.com REP: Steve Kirn, Sales Mgr.; Ted Jonsson, Gordon , Jake and Josh Jurgenson, ParkPacific, Inc., 888/460-7275, FAX 925/210-0944; Reg and Deborah Nations, Pacific Site Complements, 888/770-7483, FAX 949/606-8697 SERVICE: TimberForm & PipeLine playground and outdoor fitness equipment, TimberForm site furnishings and CycLoops & CycLocker bicycle management products.

Commercial Aquatic Services, Inc. (Orange) 1332 Bell Avenue 2-F, Tustin, CA 92780 PH: 877/794-6227 FAX: 877/794-6329 E-Mail: info@swimcas.com Website: www.swimcas.com REP: David Woodland, President, Heather Woodland, Director of Operations SERVICE: Sales, service, repairs and bulk chemicals for commercial pools.

Community Works Design Group (Riverside) 4649 Brockton Avenue, Riverside, CA 92506 PH: 951/369-0700 FAX: 951/369-4039 E-Mail: tim@comworksdg.com Website: www.comworksdg.com REP: Tim Maloney SERVICE: Landscape architects, park planning and design.

Cornerstone Studios, Inc. (Orange) 106 W. 4th, 5th Floor, Santa Ana, CA 92701 PH: 714/973-2200 FAX: 714/973-0203 E-Mail: info@csstudios.com Website: csstudios.com REP: Don Wilson, ASLA SERVICE: Park design, park planning, trail design, plan checking, sports field design, visual resource analysis, camp facility design & irrigation master planning.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide Counsilman-Hunsaker (Los Angeles) 20725 S. Western Avenue, Suite 134, Torrance, CA 90501 PH: 310/327-1271 FAX: 310/217-4099 E-Mail: info@chh2o.com Website: www.chh2o.com REP: Doug Cook; Scott Hunsaker; Paul Graves SERVICES: Aquatic design, engineering and consulting, programming, Facility Impact studies, existing facility evaluations, and feasibility studies.

Crane Architectural Group (Orange) 110 E Wilshire Ave # 300, Fullerton, CA 92832-1934 PH: 714/525-0363 FAX: 714/525-9826 E-Mail: rcrane@cranearchitecturalgrp. com Website: www.cranearchitecturalgrp.com REP: Rick Crane, Owner SERVICE: Architectural services: community centers, senior centers, sports complexes, concession stands, park restrooms, ADA improvements.

Creative Recreational Systems, Inc. P.O. Box 356, Folsom, CA 95630 PH: 916/638-5375 FAX: 916/638-5427 E-Mail: play@creativesystems.com Website: www.creativesystems.com REP: Paul Stanfel, President SERVICE: Distributing and installing commercial recreation equipment for 39 years. Playgrounds, safety surfacing, shades and more!

David Evans and Assoc. Inc. (San Bernardino) 4200 Concours, Ste 200, Ontario, CA 91764-7976 PH: 909/481-5750 FAX: 909/481-5757 E-Mail: ksr@deainc.com Website: www.deainc.com REP: Kim Rhodes, Chris Giannini, Greg Clark SERVICE: Multidisciplinary firm specializing in landscape architecture, civil and transportation engineering, surveying, and construction management.

David Volz Design Landscape Architects, Inc. (Orange) 151 Kalmus Drive, Suite M-8, Costa Mesa, CA 92626 PH: 714/641-1300 FAX: 714/641-1323 E-Mail: plevitus@dvolzdesign.com Website: dvolzdesign.com REP: David Volz, Landscape Architect, Leed AP; Gary Vasquez, Landscape Architect; Eric Sterling, Landscape Architect SERVICE: Award winning park planners and sports facility experts! DVD provides assistance with project planning budgets.

Deschamps Mats Systems Inc. (Passaic) 75 Kingsland Avenue, Clifton, NJ 07014 PH: 973/928-3040 FAX: 973/928-3041 E-Mail: assistant@mobi-mat-dms.com Website: www.mobi-mat-dms.com REP: Alex Girard, Sales Area Manager SERVICE: Mobi-Mat RecPath is a portable and removable rollout access pathway for pedestrians, wheelchair users and vehicles.

Design for Play (Riverside) 1079 Lyons Circle, Banning, CA 92220 PH: 951/922-3900 FAX: 951/922-3939 E-Mail: info@jcboushhconsulting.com Website: www.jcboushhconsulting.com REP: JC Boushh, Development & Operations SERVICE: Playground consulting.

Dog-ON-it-Parks (Snohomish) 626 128th Street SW #104A, Everett, WA 98204 PH: 877/348-3647 FAX: 425/347-3056 E-Mail: info@dog-on-it-parks.com REP: Kathy Max, President; Gary Max, Vice-President; Jason Wetzel, Production Manager SERVICE: Dog park exercise equipment, site furnishings and surfacing.

Dave Bang Associates, Inc. (Orange) P.O. Box 1088, Tustin, CA 92781 PH: 800/669-2585 FAX: 800/729-2483 E-Mail: pete@davebang.com Website: www.davebang.com REP: Pete Stokes SERVICE: Suppliers of high-quality park, playground, athletic equipment & site equipment since 1979.

Eagle Sports & Awards Company (Los Angeles) 19918 Bryant Street, Winnetka, CA 91306 PH: 310/384-2540 FAX: 818/886-5554 E-Mail: eaglemanelliot@hotmail.com Website: www.eaglesports.org REP: Elliot Heffler, Owner SERVICE: Silk-screening, embroidery, awards, banners, advertising & promotional specialties.

EasyTurf, Inc. (San Diego) 2750 La Mirada, Vista, CA 92081 PH: 866/Easy Turf FAX: 760/888-8430 E-Mail: patsy@easyturf.com Website: www.easyturf.com REP: David Hartman, President; Mike Bray, Director of Business Development; Rick Morgan, National Accounts Manager SERVICE: FieldTurf playground turf is fall zone rated to twelve feet. It’s safe, soft, durable and beautiful.

CA 1226 / NV 396

Dahlin Group Architecture Planning (Alameda) 5865 Owens Drive, Pleasanton, CA 94588 PH: 925/251-7200 FAX: 925/251-7201 E-Mail: kdanielson@dahlingroup.com Website: www.dahlingroup.com REP: Karl Danielson, Principal; Gregor Markel, Associate/Senior Architect; Elaine Moal, Marketing Manger SERVICE: Architectural and planning services.

Dogpoopbags.com (Salt Lake) P.O. Box 901556, Sandy, UT 84090 PH: 888/706-8500 FAX: 888/827-9090 E-Mail: mark@dogpoopbags.com Website: www.dogpoopbags.com REP: Mark Young, Owner SERVICE: Dog waste cleanup products.

Bags to fit all dispensers at a guarantee 25% savings.

solutions for people, environments, and experiences corporate office

3151 airway avenue, j3 costa mesa . ca . 92626 714 . 754 . 7311

www.nuvis.net

CALIFORNIA PARKS & RECREATION • FALL 2011

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Buyer’s Guide u EcoGreen Environmental, LLC (Orange) 24481 Alta Vista Drive #2, Dana Point, CA 92629 PH: 949/496-4104 FAX: 949/496-1730 E-Mail: craig@ecogreennow.com Website: www.EcoGreenNow.com REP: Craig B. Stern, President; Mike Baldwin, Member SERVICE: Offering the World’s Safest Playground Surfacing, FREE Pet Pouch Dispensers and Lowest Cost Oxo-biodegradable bags.

Field Paoli Architects (San Francisco) 150 California St., 7th Floor, San Francisco, CA 94111 PH: 415/788-6606 FAX: 415/788-6650 E-Mail: architects@fieldpaoli.com Website: www.fieldpaoli.com REP: Mark Schatz SERVICE: Architectural design and planning.

Filice Enterprises, Inc. (Santa Clara) 711 Lincoln Avenue, San Jose, CA 95126 PH: 408/271-8841 FAX: 408/271-8861 E-Mail: mike@filicesurfaces.com Website: www.filicesurfaces.com REP: Mike Filice III, President; Michelle Filice, Vice-President SERVICE: Everything Playground surfacing, from Fibar to SofTile. Since 1995, California’s #1 source for all playground safety surfacing.

Fountain People, Inc./Water Odyssey (Hays) P.O. Box 8074600 Hwy. 123, San Marcos, TX 78667-0807 PH: 512/392-1155 FAX: 512/392-1154 E-Mail: info@waterodyssey.com Website: www.waterodyssey.com REP: Steve Case SERVICE: Manufacturers of Water Odyssey (tm), the country’s leading line of aquatic playground equipment.

Glass Architects (Sonoma) 200 E Street, #100, Santa Rosa, CA 95404 PH: 707/544-3920 FAX: 707/544-2514 E-Mail: eglass@glassarchitects.com Website: www.glassarchitects.com REP: Eric M. Glass, AIA SERVICE: Architectural design and master planning. Specializing in indoor and outdoor aquatic, community and recreational facilities.

First Service (Sonoma) 737 Southpoint Blvd., #D, Petaluma, CA 94954 PH: 800/227-1742 FAX: 800/809-9172 E-Mail: firstservice@clubstuff.com Website: www.clubstuff.com REP: Dan Goldblatt, Tom Helms, John Jordan, Matthew Mendonsa, Lori Englehardt SERVICE: Basketball and volleyball equipment, protective padding, bleachers, lockers, athletic flooring, seating and site furnishings.

Frank Stein Novelty (Los Angeles) 1969 So Los Angeles Street, Los Angeles, CA 90011 PH: 213/747-9585 FAX: 213/747-5864 E-Mail: toastrite@aol.com REP: Melvin Mantell, President SERVICE: A complete line of Easter, Halloween and Christmas merchandise.

Goric Marketing Group USA (Middlesex) P.O. Box 117, Ashland, MA 01721 PH: 877/467-4287 FAX: 508/881-0943 E-Mail: laura@goric.com Website: www.goric.com REP: Laura Wilson, Sales Manager SERVICE: Cutting edge play equipment: unique playpoints, sensory and musical elements, and water/sand play systems.

Freshpark LLC. (Orange) 7412 Count Circle, Huntington Beach, CA 92647 PH: 714/369-2495 E-Mail: freshparkproducts@yahoo.com Website: www.freshpark.com REP: Matt Piercey, Co-Owner; Roger Hickey, Owner SERVICE: The only complete portable skateboard, BMX, Boards, pads, helmets, & ramps park program in the world.

GameTime Northern California (Marin) 1030-B Railroad Avenue, Novato, CA 94945 PH: 415/899-9996 FAX: 415/899-9050 E-Mail: lseavey@gametime.com REP: Leo Seavey, General Manager SERVICE: Playground equipment, safety surfacing, site amenities, shade, splash pads/spray parks, outdoor exercise.

Gates & Associates (Contra Costa) 2671 Crow Canyon Road, San Ramon, CA 94583 PH: 925/736-8176 FAX: 925/838-8901 E-Mail: tyoung@dgates.com Website: dgates.com REP: Todd Young, Principal; Chuck Gardella, Sr. Associates; Vanessa Lindores, Associate SERVICE: Landscape architecture.

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Great Western Park & Playground (Cache) 2598 West 5700 South, PO Box 97, Wellsville, UT 84339 PH: 800/453-2735 FAX: 435/245-5057 E-Mail: info@gwpark.com REP - Nevada and UT: Steve Kyriopoulos, Owner-VP; California Reps: Scott Maynard; Nate Younker; Eric Molano; Tyler Kyriopoulos SERVICE: We offer playground equipment and safety surfacing, site furnishings, athletic equipment, pavilions, shades and more.

GreenCloudUSA, LLC Aka GreenParks USA (Multnomah) P.O. Box 80762, Portland, OR 97280 PH: 503/799-8011 FAX: 503/768-5121 E-Mail: tom@greenparksusa.com Website: www.greenparksusa.com REP: Tom Calabrese, Hydrogeologist SERVICE: GreenParksUSA provides online environmental stewardship tools including IPM Plan development and BMP documentation software.

Greenfields Outdoor Fitness (Orange) 2625 South Orange Avenue, Santa Ana, CA 92707 PH: 888/315-9037 FAX: 866/308-9719 E-Mail: sam@greenfieldsfitness.com Website: www.GreenfieldsFitness.com REP: Aviv Arishay, Regional Manager SERVICE: Parks Equipment.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide Griffin Structures, Inc. (Orange) 385 2nd Street, Laguna Beach, CA 92651 PH: 949/497-9000 FAX: 949/497-8883 E-Mail: kboyle@griffinholdings.net Website: www.griffinholdings.net REP: Roger Torriero, CEO, Frank Martinez, EVP, Kelly Boyle, EVP SERVICE: Construction/program manager for the public/private sector.

Gro-Power, Inc. (San Bernardino) 15065 Telephone Avenue, Chino, CA 91710 PH: 909/393-3744 FAX: 909/393-2773 E-Mail: gropowerinc@verizon.net Website: www.gropower.com REP: Brent Holden, President; David Diehl, Sales Representative; Jack Engberg, Sales Representative SERVICE: Park maintenance going Green? Gro-Power products are safe for the environment and naturally conserve water.

Group 4 Architecture Research + Planning, Inc. (San Mateo) 211 Linden Ave, South San Francisco, CA 94080 PH: 650/871-0709 FAX: 650/871-7911 E-Mail: dmerkes@g4arch.com Website: www.g4arch.com REP: Dawn Merkes, President, Andrea Will, Architect, Associate; Jonathan Hartman, Architect, Associate SERVICE: Architectural, research and planning services.

HAI, Hirsch & Associates, Inc. (Orange) 2221 E. Winston Rd. #A, Anaheim, CA 92806 PH: 714/776-4340 FAX: 714/776-4395 E-Mail: pat@hailandarch.com Website: www.hailandarch.com REP: Patrick Hirsch, President SERVICE: Landscape architecture, park planning, master plans, sports facilities, redevelopment & public work projects.

Hanson Associates (Orange) 275 Centennial Way, #211, Tustin, CA 92780-1945 PH: 714/368-1922 FAX: 714/368-1925 E-Mail: hansonassoc.msuarez@gmail. com Website: www.hansonassoc.com REP: Juan Suarez, Estimator/CEO; Rick Suarez, Vice-President/Estimating SERVICE: 30+ years wholesale/installation: playgrounds, safety surfacing, athletic equipment, site furnishings, shades/shelters, bleachers.

Hunter Industries (Placer) P.O. Box 1005, Meadow Vista, CA 95722 PH: 916/899-9437 E-Mail: don.franklin@hunterindustries.com Website: www.hunterindustries.com REP: Donald D. Franklin, Northern Calif.

Specification Manager; Lynda Wightman, Industry Relations Manager; Daniel Kamieniecki, So. Calif. Specification Manager SERVICE: Irrigation Manufacturer - MP Rotator, Sprays, Rotors, Smart Controllers, Valves, Drip

Harris Design (Alameda) 755 Folger Avenue, Berkeley, CA 94710 PH: 510/647-3792 FAX: 510/647-3712 E-Mail: office@hd-la.com Website: www.hd-la.com REP: Bill Harris, Principal SERVICE: Creative, community-based planning & design from concept through construction. Parks, trails, master plans, sports facilities, open space.

Ian Davidson Landscape Architecture (Riverside) 3547 Market Street, Riverside, CA 92501 PH: 951/683-1283 FAX: 951/683-4352 E-Mail: idavidson@idlainc.com REP: Ian Davidson, President; Jennifer Potter, Director of Marketing SERVICE: Landscape architecture, site master planning and multi-disciplinary project development for park and recreational facilities.

Hermann & Associates (Riverside) 78365 Hwy 111, PMB 332, La Quinta, CA 92253 PH: 760/777-9131 FAX: 760/777-9132 E-Mail: chris@hermannandassociates.com Website: www.hermannandassociates.com REP: Chris Hermann, President/CEO, Kristin Moore Hermann, Managing Director/CFO, Jose Estrada, Project Manager/Vice President SERVICE: Landscape architecture, planning and project management for community parks, sports parks and dog parks.

Innova Champion Discs, Inc. (San Bernardino) 11077 Arrow Route, Rancho Cucamonga, CA 91730 PH: 909/481-6266 FAX: 909/481-6266 E-Mail: gavin@innovadiscs.com Website: www.innovadiscs.com REP: Gavin Muir, Controller SERVICE: Disc golf discs, related equipment and course design services.

Innovative Playgrounds Company LLC (Los Angeles) 12407 East Slauson Avenue, Unit D, Whittier, CA 90606 PH: 877/732-5200 FAX: 562/693-5199 E-Mail: info@innovativeplaygrounds.com Website: www.innovativeplaygrounds.com REP: Alvino Larios, President SERVICE: Sales, designs, and project management for playground/fitness equipment, safety surfacing, shade structures, and sport/site amenities.

The HLA Group Landscape Architects & Planners, Inc. (Sacramento) 1050 Twentieth Street, Ste 200, Sacramento, CA 95811 PH: 916/447-7400 FAX: 916/447-8270 E-Mail: scanada@hlagroup.com Website: www.hlagroup.com REP: Steven Canada, ASLA; Greg Hauser, ASLA SERVICE: Landscape architecture and planning emphasizing parks and recreation, urban design, community design and land planning.

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Buyer’s Guide u Irrigation Water Technologies America, Inc. (Boulder) 1200 S. Fordham Street, Suite B, Longmont, CO 80501 PH: 720/445-3739 E-Mail: jossa@kisssusa.com REP: Ben Forman, So Cal Regional Sales SERVICE: KISSS systems are labor, and are highly reliable subsurface irrigation systems which save water.

Kidz Love Soccer (Santa Clara) 580 East Weddell Drive, Suite 2, Sunnyvale, CA 94089 PH: 408/252-1894 FAX: 408/252-3490 E-Mail: info@kidzlovesoccer.com Website: www.kidzlovesoccer.com REP: Peter Stanley SERVICE: Age-appropriate youth soccer instruction. Classes and camps for children 2-12 years of age.

Jacobs, Inc. (Sacramento) 180 Promenade Circle, Ste. 300, Sacramento, CA 95834 PH: 916/929-3323 FAX: 916/929-1772 E-Mail: jeff.townsend@jacobs.com Website: www.jacobs.com REP: Jeff Townsend, Principal SERVICE: Landscape architectural and engineering design services for parks, recreation and open space projects.

Klassen Corporation (Kern) 2021 Westwind Drive, Bakersfield, CA 93301 PH: 661/324-3000 FAX: 661/324-3900 E-Mail: markd@klassencorp.com Website: www.klassencorp.com REP: Mark Delmarter, Director of Business Development; Robert Blair, Director of Architecture; Jennifer Blackwood, Director of Marketing SERVICE: Klassen Corporation provides integrated project delivery systems through architectural, general construction and construction management service.

JetMulch (Santa Cruz) P.O. Box 1667, Capitola, CA 95010 PH: 866/306-8524 FAX: 831/462-2126 E-Mail: phil@jetmulchinc.com Website: www.jetmulch.com REP: Phil Reiker, President/Manager SERVICE: Blown-In Mulch and ASTM certified playground materials.

Jones & Madhavan (Ventura) 100 E Thousand Oaks Blvd Ste 211, Thousand Oaks, CA 91360-8134 PH: 805/777-8449 FAX: 805/777-8489 E-Mail: nachi@jmae.com Website: www.jmae.com REP: Nachi Madhavan, AIA; Doug Jones, PE. SERVICE: Planning, architecture & engineering services for public aquatic facilities.

Keenan & Associates (Los Angeles) 2355 Crenshaw Blvd., Suite 200, Torrance, CA 90501 PH: 310/212-3344 FAX: 310/787-8838 E-Mail: bpasquale@keenan.com Website: www.keenanassoc.com REP: Betti Paquale, Assistant Vice President SERVICE: Loss Control Services, training and playground inspections and program consulting.

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Kleen Play (San Bernardino) 4863 Cheyenne Way, Chino, CA 91710 PH: 909/517-3900 FAX: 909/591-3990 E-Mail: kleenplay@sbcglobal.net SERVICE: Commercial Playground Installation and site work.

Knorr Systems, Inc. (Orange) 2221 Standard Ave, Santa Ana, CA 92707 PH: 714/754-4044 FAX: 714/754-7791 E-Mail: cindyb@knorrsystems.com Website: www.knorrsystems.com REP: Mike Smith, Director of Sales SERVICE: Knorr Systems: quality aquatic equipment and services including: water treatment, filtration, recreation, maintenance, service contracts.

KOMPAN, Inc. (Pierce) 930 Broadway, Tacoma, WA 98402 PH: 800/426-9788 FAX: 253/579-1044 E-Mail: sarstr@kompan.com Website: www.kompan.com REP: Recreation Republic, Inc., Mark and Susanne Anderson, Southern, Central and Northern California (888) 843-6128; Margaret Brown, Northern California Coastal Counties and Marin, Solano, Lake Santa Clara, San Benito, Contra Costa Counties (707) 887-9737 SERVICE: KOMPAN is the leading manufacturer of environmentally sustainable playground equipment, design, engineering and manufacturing.

Kromer Co. LLC (Hennepin) 2328 Beach Blvd., Pacifica, CA 94044 PH: 763/746-4040 FAX: 763/746-4041 E-Mail: DustineCallahan@Kromerco.com REP: Dustine Callahan, Sales & Marketing Manager; Ronn Ponath, President; Joy Arens, Marketing & Acctg. Analyst SERVICE: Kromer manufacturer line of athletic field maintenance products to make your fields look and play great!

KTU + A Planning & Landscape Architecture (San Diego) 3916 Normal Street, San Diego, CA 92103 PH: 619/294-4477 FAX: 619/294-9965 E-Mail: kurt@ktua.com REP: Kurt Carlson, Principal; Cheri Blatner, Senior Associate; Sharon Singleton, Principal SERVICE: Award winning planning and landscape architectural services for parks, recreation facilities, sports complexes, interpretive centers, open spaces and trails.

KVO Industries (Sonoma) 1825 Empire Industrial Ct, Ste A, Santa Rosa, CA 95403 PH: 707/573-6868 FAX: 707/573-6888 E-Mail: sales@kvoindustries.com Website: www.kvoindustries.com REP: Steve Vandyk, V.P. Marketing SERVICE: Provider of specialty sign products including porcelain enamel, high pressure laminate and framing systems.

L.A. Steelcraft Products, Inc. (Los Angeles) PO Box 90365, Pasadena, CA 91109-0365 PH: 626/798-7401 FAX: 626/798-1482 E-Mail: info@lasteelcraft.com Website: www.lasteelcraft.com REP: James Holt, President SERVICE: Equipment manufacturer: sports, playgrounds, schools, industry.

Featuring fiberglass tables & benches, court & field equipment, bike racks, flagpoles & site amenities.

Landscape Communications, Inc. (Orange) 14771 Plaza Dr., Suite M, Tustin, CA 92780 PH: 714/979-5276 x122 FAX: 714/979-3543 E-Mail: smattox@landscapeonline.com Website: www.LandscapeOnline.com Lincoln Equipment, Inc. (Contra Costa) 2051 Commerce Ave., Concord, CA 94520 PH: 925/687-9500 FAX: 925/680-2825 E-Mail: sales@lincolnaquatics.com Website: www.lincolnaquatics.com Rep: REP: Charles Luecker, President & CEO Lincoln Equipment, Inc.(Orange) 182 Viking Avenue, Brea, CA 92821 PH: 714/990-6015, (800)223-5450, FAX: 714/990-4130 E-Mail: ahickman@lincolnaquatics.com REP: Andrea Hickman, Office Manager SERVICE: Distributors of commercial swimming pool equipment, chemicals and aquatic supplies since 1954.

LPA, Inc. (Placer) 1548 Eureka Road #101, Roseville, CA 95661 PH: 916/772-4300 FAX: 916/772-4330 E-Mail: ksullivan@lpainc.com Website: www.lpainc.com REP: LPA Inc. (Placer),Roseville, CA;LPA Inc. (Orange) 5161 California Avenue Suite 100, Irvine, CA 92617, 949/2611001, Fax: 949/260-1190, E-mail: ksullivan@lpainc.com; Kevin Sullivan, Principal (Roseville Office) Steve Kendrick, Principal (Roseville Office) Heather Van De Zilver, Business Development (Irvine Office) SERVICE: Sustainable design solutions in architecture, landscape architecture, planning, and interior design for community/senior centers, aquatics and parks.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide Lynn Capouya, Inc. (Orange) 17992 Mitchell So., Irvine, CA 92614 PH: 949/756-0150 FAX: 949/756-1635 E-Mail: lynn@lcapouya.com REP: Lynn Capouya, President SERVICE: Landscape architecture, park master planning and programming implementation of sustainable practices including planting and irrigation design and retrofit.

Mallard Creek, Inc. (Placer) 4095 Duluth Avenue, Rocklin, CA 95765 PH: 916/645-1681 FAX: 877/607-9404 E-Mail: pat@mallardcreekinc.com Website: www.mallardcreeklsm.com REP: Carol Williams, Accounting Manager SERVICE: Wholesale landscape materials.

Mariposa Landscapes (Los Angeles) 15529 Arrow Hwy, Irwindale, CA 91706 PH: 626/960-0196 FAX: 626/960-8944 E-Mail: terry@mariposa-ca.com Website: www.mariposa-ca.com REP: Terry Noriega, President SERVICE: Landscape Construction, Hardscape Construction, Landscape Maintenance, Tree Care, Indoor Plantscape.

Mark Seeding Services, Inc. (Sacramento) P.O. Box 187, Galt, CA 95632 PH: 209/745-0491 FAX: 209/745-5049 E-Mail: rhonda.mark@markseeding.com Website: www.markseeding.com REP: Robert A. Mark, President; Rhonda Mark, VP Administration; Beau J. Fife, Weed Abatement Coordinator SERVICE: Hydroseeding, Erosion Control Contractor specializing in turf, native grass establishment, including weed abatement, mowing.

Marshall Austin Productions (Jefferson) 16778 Foxwood Lane, Morrison, CO 80465 PH: 303/988-2200 FAX: 303/988-1878 E-Mail: info@marshallaustin.com Website: www.marshallaustin.com REP: Roy Mertik, President SERVICE: The industry leader in the design and sale of mobile stages.

Medieval Times Dinner & Tournament (Orange) 7662 Beach Blvd., Buena Park, CA 90622 PH: 714/523-1110 FAX: 714/523-8360 E-Mail: laneisha.young@medievaltimes. com Website: www.medievaltimes.com REP: La Neisha Young, Sales Manager; David Manuel, Marketing Manager SERVICE: Four-course medieval feast.

Live 2-hour tournament. Group and summer camp discounts available.

Miracle Playground Sales/Miracle Recreation (Riverside) 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 PH: 800/264-7225 FAX: 877/215-3869 E-Mail: sales@miracleplayground.com Website: www.miracleplayground.com REP: Kevin Spence SERVICE: Innovative playground equipment for children of all abilities; recycled rubber surfacing; park shelters & gazebos; tables, benches & athletic equipment splashpads and waterslides.

Meyer & Associates Architecture (Orange) 23265 South Pointe Drive, Suite 102, Laguna Hills, CA 92653 PH: 949/380-1151 FAX: 949/380-8117 E-Mail: meyerarch@earthlink.net REP: Randall K. Meyer SERVICE: Architecture/Landscape Architecture; New/Renovated recreation facilities; Community/Senior Centers; Park Restrooms; Facility Repair; ADA Improvements.

Most Dependable Fountains, Inc. (Shelby) 5705 Commander Dr., Arlington, TN 38002-0587 PH: 800/552-6331 FAX: 901/867-4008 E-Mail: info@mostdependable.com Website: www.mostdependable.com REP: Vince McGrory, Sales; Anita Beachum, Sales SERVICE: Outdoor drinking fountains, pet fountains, showers, misters, play towers, hydrants, jug fillers, handwash stations & grills.

Mia Lehrer + Associates (Los Angeles) 3780 Wilshire Blvd., #250, Los Angeles, CA 90010 PH: 213/384-3844 FAX: 213/384-3833 E-Mail: office@mlagreen.com Website: www.mlagreen.com REP: Mia Lehrer, President; Jan Dyer, Senior Associate; Jeff Hutchins, Principal SERVICE: Designing :Landscapes that Inspire, Using Technologies that Sustain, Creating Places that Matter.

MIG, Inc. (Alameda) 800 Hearst Ave., Berkeley, CA 94710 PH: 510/845-7549 FAX: 510/845-8750 E-Mail: mindyc@migcom.com Website: www.migcom.com MIG Pasadena: 169 N. Marengo Ave., Pasadena, CA 91101-1703, 626/7449872, FAX 626/744-9873 MIG Fullerton: 801 N. Harbor Boulevard, Fullerton, CA 92832, 714/871-3638, Fax 714/871-1188 MIG Davis: 613 G Street, Davis, CA 95616, 530/7539606, FAX 530/753-9608 REP: Sally McIntyre, Susan Goltsman, Tim Gilbert, Principal SERVICE: Landscape Architecture and planning for recreation, sports, park and open space and the public realm from visioning to construction documents.

CALIFORNIA PARKS & RECREATION • FALL 2011

Murdock-Super Secur (Los Angeles) P.O. Box 3527, City of Industry, CA 91744 PH: 800/591-9880 FAX: 626/855-4860 E-Mail: bmurdock@acorneng.com Website: www.murdock-supersecur.com REP: John S. Mitchell, Manager SERVICE: Pre-engineered buildings, restroom plumbing fixtures, drinking fountains, and water hydrants.

Musco Sports Lighting (Orange) 4 Jenner, Suite 100, Irvine, CA 92618 PH: 949/754-0503 FAX: 949/754-0637 E-Mail: mike.marchetti@musco.com Website: www.musco.com REP: Michael Marchetti, Karin Pekala, Michael Higgins, Michael Winfrey, Paul Austad SERVICE: Providing sports lighting solutions for your budget, for the environment.

Contract soccer classes & camps since 1979

408-774-4629

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Buyer’s Guide u MVE Institutional Inc. PlannersArchitecture Interiors (Orange) 1900 Main Street, Irvine, CA 92614 PH: 949/809-3380 FAX: 949/809-3381 E-Mail: bsimons@mve-institutional.com Website: www.mve-institutional.com REP: Robert Simons, AIA; Judy Cheng, LEED AP SERVICE: MVE Institutional is an architecture, planning and interiors firm with over 35 years of experience.

My Bark Co., Inc. (San Joaquin) P.O. Box 932, Linden, CA 95236 PH: 209/786-4042 FAX: 209/786-4043 E-Mail: mybarkco@me.com Website: www.mybark.net REP: Mary Yelton, President SERVICE: ReadyPlay, EWF from virgin forest wood, bark products, colored enhanced mulches and soil amendments.

Nasco (Stanislaus) P.O. Box 101, Salida, CA 95368 PH: 209/545-1600 FAX: 209/543-1244 E-Mail: jfelt@enasco.com Website: www.enasco.com REP: Jim Felt, Director of Sales; Donna Cervantes, Store Manager SERVICE: Nasco Modesto provides a widely diversified selection of arts, crafts and recreational products for all ages.

Natural Structures (Baker) P.O. Box 270, Baker City, OR 978140270 PH: 541/523-0224 FAX: 541/523-0231 E-Mail: info@naturalstructures.com Website: www.naturalstructures.com REP: Trudy England & Leslie Maiwald SERVICE: Designs, engineers and manufactures: water and pool slides, shelters, pavilions, kiosks, gazebos and site furnishings.

NGI Sports a Division of River City Athletics (Hamilton) 2807 Walker Road, Chattanooga, TN 37421 PH: 800/835-0033 FAX: 423/499-8882 E-Mail: cbrisbin@ngisports.com Website: www.ngisports.com REP: Cory Brisbin, West Coast Sales; Richard Burke, CEO/COO SERVICE: TITAN TRAX SHIELD® - TN, an affordable and durable solution to cracked tennis courts. Guaranteed crack-free.

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Noll & Tam Architects (Alameda) 729 Heinz Avenue #7, Berkeley, CA 94710 PH: 510/649-8295 FAX: 510/649-3008 E-Mail: annika.dukes@nollandtam.com REP: Janet Tam, Principal SERVICE: Architectural design, programming and planning for recreation/ community/senior centers and other civic buildings.

NTD Architecture (Placer) 200 Auburn Folsom Rd Ste 200, Auburn, CA 95603 PH: 530/888-0999 FAX: 530/888-7336 E-Mail: jknighton@ntd.com Website: www.ntd.com REP: Jordan Knighton, AIA, 200 Auburn Folsom Rd Ste 200; Bruce Thomas, AIA, 9655 Granite Ridge Drive Ste 400, San Diego, CA 92123; Jay Tittle, AIA, 2025 Financial Way, Suite 106, Glendora, CA, 91741-4692 SERVICE: Architectural programming, planning and design for recreational facilities, civic and community centers and aquatic complexes.

NUVIS (Orange) 3151 Airway Avenue, Suite J-3, Costa Mesa, CA 92626 PH: 714/754-7311 FAX: 714/754-7346 E-Mail: info@nuvis.net Website: www.nuvis.net 5 Crow Canyon Ct. #110, San Ramon, CA 94583 (Contra Costa County) REP: Leslee A. Temple, FASLA, President, (714) 754-7311 SERVICE: Locations in California, Nevada and Arizona; NUVIS influences integrated landscape architecture design solutions for people, environments, and experiences with lifestyle and leisure emphasis.

Outdoor Creations, Inc. (Shasta) P.O. Box 50, Round Mountain, CA 96084 PH: 530/337-6774 FAX: 530/337-6675 E-Mail: ODC@outdoorcreations.com Website: www.outdoorcreations.com REP: Scott Puhlman SERVICE: Precast concrete site furnishings, includes picnic tables, benches, BBQs, fire pits, planters, signs and concrete products for outdoor use.

Pacific Design Concepts/Little Tikes Commercial - Southern California PO Box 1909, Huntington Beach, CA 92647 PH: 714-846-4885 FAX: 714-846-3485 E-Mail pacificdzn@aol.com Website: www.littletikescommercial.com REP: Scott Muscolo SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment.

Pacific Park At the Santa Monica Pier (Los Angeles) 380 Santa Monica Pier, Santa Monica, CA 90401 PH: 310/260-8744 x253 FAX: 310/899-1826 E-Mail: SMCCANN@pacpark.com Website: www.pacpark.com REP: Sarah McCann, Marketing Sales Manager SERVICES: Family amusement park located at the Santa Monica Pier.

Patterson-Williams Athletic Manufacturing Company (Maricopa) 140 N. Gilbert Road, Mesa, AZ 85203 PH: 800/687-5768 FAX: 480/962-5290 E-Mail: pstokes@pwathletic.com Website: www.pwathlectic.com REP: Pete Stokes; Tom O’Keefe SERVICE: Manufacture of top-quality athletic, park & site equipment.

Peak Software Systems (Salt Lake) 870 East 9400 South, Suite 201, Sandy, UT 84094 PH: 801/572-3570 FAX: 801/572-7834 E-Mail: sales@peakinfo.com Website: www.peakinfo.com REP: Debbie Nelsen, V P Sales; Paul Gines, Sr. Acct. Mgr. SERVICE: Providing industry leading Parks and Recreation Management software-SportsMan SQL-since 1993.

Pentair Water Commercial Pool and Aquatics (Lee) 1620 Hawkins Ave., Sanford, NC 27330 PH: 919/566-8332 FAX: 919/566-8910 E-Mail: mike.fowler@pentair.com Website: www.pentaircommercial.com REP: Mike Fowler, Commercial Marketing Manager; Justin McCollum, Territory Sales Manager SERVICE: Manufacturer of swimming pool equipment and accessories serving the commercial and residential markets.

PIER 39 (San Francisco) P.O. Box 193730, San Francisco, CA 94119-3730 PH: 415/705-5500 FAX: 415/981-8808 E-Mail: jodi@pier39.com Website: www.pier39.com REP: Jodi Cumming, Manager, Travel Industry Sales SERVICE: PIER 39, San Francisco’s Premier Bay Attraction, includes 110 shops, 13 restaurants and numerous attractions.

Pilot Rock Site Products R.J. Thomas Mfg. Co., Inc. (Cherokee) P.O. Box 946, Cherokee, IA 51012-0946 PH: 800/762-5002 FAX: 712/225-5796 E-Mail: pilotrock@rjthomas.com Website: www.pilotrock.com REP: Customer Service Dept.

SERVICE: Manufacturing and direct sales of park grills, picnic tables, benches, campfire rings, trash receptacle holders, etc.

The Planning Center /DC&E (Alameda) 1625 Shattuck Avenue 3rd Floor, Berkeley, CA 94709 PH: 510/848-3815 FAX: 510/848-4315 E-Mail: melissa@dceplanning.com Website: www.dceplanning.com REP: Sarah Sutton, Principal; Melissa Erikson, Sr. Associate; Isabelle Minn, Assoc. Principal SERVICE: Landscape architecture, park design, public outreach, master planning, open space and trail design, environmental review.

Play Safe Inspection, LLC (Los Angeles) P.O. BOX 16654, Encino, CA 914166654 PH: 818/342-2262 FAX: 818/578-3408 E-Mail: info@play-safe-inspection.com Website: www.play-safe-inspection.com REP: Jim Stein SERVICE: Independent inspector, surface impact testing with Triax, early childhood certified, playground inspections, compliance certificates, insured.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide Play Smart Surfacing (San Bernardino) 1125 Research Drive #A, Redlands, CA 92374 PH: 909/799-8100 FAX: 909/799-8120 E-Mail: info@playsmartsurfacing.com Website: www.playsmartsurfacing.com REP: Rafael Alzaga, Vice President SERVICE: Installation of turf, bound, tile and PIP surfacing for playground, walkways and recreational use.

Play-Well TEKnologies (Marin) 224 Greenfield Avenue, San Anselmo, CA 94960 PH: 415/578-2746 FAX: 415/460-5108 E-Mail: jeff@play-well.org Website: www.play-well.org REP: Jeff Harry, VP of Marketing SERVICE: Teaching engineering to kids utilizing lego (grades K-5th).

Playcraft Direct, Inc. (Josephine) 123 North Valley Dr., Grants Pass, OR 97526 PH: 888/571-7640 FAX: 541/244-2196 E-Mail: sales@playcraftdirect.com Website: www.playcraftsystems.com REP: Kurt Krauss, CEO; Toney Lewis, Sales Manager SERVICE: Seller of playground equipment (commercial type).

Playgrounds Unlimited (Santa Clara) 1175 Willow Avenue, Sunnyvale, CA 94086 PH: 408/244-9848 FAX: 408/244-9847 E-Mail: mikea@playgroundsunlimited. net Website: www.playgroundsunlimited.com REP: Michael Altieri, CEO; Joe Mendes, President SERVICE: Construction services; site preparation; play equipment; water play; shade shelter installation; Pour-inplace & synthetic turf safety surface.

PlaySafe, LLC (Bernalillo) PO Box 66056, Albuquerque, NM 87193-6056 PH: 505/899-9532 FAX: 505/899-2666 E-Mail: playsafe@play-safe.com Website: www.play-safe.com REP: Sam “Butch” DeFillippo SERVICE: Playground audits, maintenance training, strategic master plan development, feasibility studies, expert witnesses & recreation program development.

Progressive Design Playgrounds (San Diego) 2458 South Santa Fe Ave., Vista, CA 92084 PH: 760/597-5990 FAX: 760/597-5991 E-Mail: sales@pdplay.com Website: www.PDPLAY.com REP: John Ogden, President SERVICE: Designs and manufactures, in California, environmentally friendly commercial play structures, site furnishings, and poured-in-placed rubberized surfacing.

Poms & Associates (Los Angeles) 5700 Canoga Avenue #400, Woodland Hills, CA 91367 PH: 714/731-8444 FAX: 818/449-9321 E-Mail: pcombest@pomsassoc.com Website: www.pomsassoc.com REP: Phil Combest, Sr. Mgr., Risk Services SERVICES: Loss control, risk management, safety services, general parks and playground consulting and auditing services.

Public Restroom Company (Washoe) 9390 Gateway Drive Suite 102, Reno, NV 89521-2994 PH: 888/888-2060 FAX: 888/888-1448 E-Mail: info@publicrestroomcompany.com Website: www.publicrestroomcompany.com REP: Chuck Kaufman, President; Kathy Kaufman, Advertising Mgr.; Chad Kaufman, V.P. Sales; Marie Hunt, Sales Administration; Pat McBride, Sales; Katie Kaufman, Project Development Manager SERVICE: Public Restroom Company is a design build specialist for odor free, vandal resistant, park restroom and concession buildings.

ALL THE LIGHT AT

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FOR THE PLAYERS

For details contact:

California Offices Light-Structure Green™ reduces your sportslighting operating cost by 50% or more with less energy consumption, cuts spill light by 50%, and eliminates 100% of your maintenance costs for the next 25 years. Constant Light™ provides target light levels for 25 years. We guarantee it!

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©2011 Musco Sports Lighting, LLC · ADCA11-6

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Buyer’s Guide u Recology Grover Environmental Products (Stanislaus) P.O. Box 128, Westley, CA 95387 PH: 866/764-5765 FAX: 209/545-8873 E-Mail: dramsey@recology.com REP: Vince Tye, Sales Manager, Dawn Ramsey, Administrative Assistant SERVICE: We provide WonderPlay playground surface material to schools, municipalities & homeowners.

Recreation Republic (San Diego) 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 PH: 760/510-1886 FAX: 760/282-7082 E-Mail: info@recrepublic.com Website: www.recrepublic.com REP: Suzanne Anderson, President; Mark Anderson, V.P. S. CA Office: 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 N. CA. Office: 151 Petaluma Blvd., Unit 212, Petaluma, CA 94952 (888) 843-6128 SERVICES: Playgrounds (Kompan), Aquatic climbing walls, Splashpads, waterslides, site furnishings, shelters, boulder/net climbers, surfacing, skate parks.

RecWest Outdoor Products, Inc. (Ventura) 31316 Via Colinas, #118, Westlake Village, CA 91362 PH: 818/735-3838 FAX: 818/735-9612 Website: www.playlsi.com REP: Mike Bennett, President SERVICE: Representing Landscape Structures Inc. - park, playground and skate park equipment.

Restroom Facilities, Ltd. (Washoe) 400 Western Road, Reno, NV 89506 PH: 775/327-6060 FAX: 775/327-6066 E-Mail: carl@restroomfacilities.com Website: www.restroomfacilities.com REP: Tom Klein; Carl Hackney; SERVICE: Designer and manufacturer of prefab restroom and concession buildings for parks, sports complexes, and campgrounds.

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RHA Landscape Architects Planners, Inc. (Riverside) 6216 Brockton Avenue, Suite 212, Riverside, CA 92506 PH: 951/781-1930 FAX: 951/686-8091 E-Mail: rha@rhala.com Website: www.rhala.com REP: Randy Hlubik, President; Doug Grove, Principal SERVICE: Park & sports facility planning, LEED certified, water conservation design, community consensus building, park rehabilitation.

Richard Fisher Associates (Orange) 2001 East First St., Ste 160, Santa Ana, CA 92705 PH: 714/245-9270 FAX: 714/245-9275 E-Mail: rfisher@rfaland.com Website: www.rfaland.com REP: Richard Fisher, President SERVICE: Professional consulting services for parks & recreation facilities, master planning/design, construction management, landscape maintenance/water management.

RJM Design Group, Inc. (Orange) 31591 Camino Capistrano, San Juan Capistrano, CA 92675 PH: 949/493-2600 FAX: 949/493-2690 E-Mail: rjm@rjmdesigngroup.com Website: www.rjmdesigngroup.com No. California Office: 601 University Ave. Suite 181, Sacramento, CA 95825 PH: 916/570-2050 FAX 916/570-2233 email: john@rjmdesigngroup.com REP: Bob Mueting, Larry Ryan (Southern CA - Corporate Office) John Courtney (Northern CA Office) SERVICE: Park and Sports Facility Master Planning and Design; Park and Recreation Master Planning; Landscape Architecture; LEED Certified; Community Consensus Building.

Roaring Camp Railroads (Santa Cruz) Box G-1, Felton, CA 95018 PH: 831/335-4484 FAX: 831/335-1702 E-Mail: info@roaringcamp.com Website: www.roaringcamp.com REP: Pamela Elwood, Group Sales Manager, Adele@roaringcamp.com SERVICE: An 1880s theme park with authentic steam train excursions through redwoods, with delicious chuckwagon BBQ & excursions to Santa Cruz Beach Boardwalk.

Robertson Industries, Inc. (Maricopa) 4401 E Baseline Road, Suite 105, Phoenix, AZ 85042 PH: 800/858-0519 FAX: 602/340-0402 E-Mail: rhawley@totturf.com Website: www.totturf.com Northern California: 2442 Estand Way, Pleasant Hill, CA 94523 Southern California: 16059 Foothill Blvd, Irwindale, CA 91706 REP: Richard Hawley, Corporate VP/GM SERVICE: Robertson Industries, Inc. sells, manufacturers and installs safety surfaces - TotTurf and TotTurf Synthetic Plus.

RockCraft Designs 8-1865 Sargent Avenue, Winnipeg, MB R3H OE4 PH: 866/786-1635 FAX: 204/774-6099 E-Mail: info@playwalls.com Website: www.playwalls.com REP: Ken Crozier, President; Cathy Kleeman, Sales & Marketing SERVICE: Bouldering = Fun + Fitness Our concrete boulders promote: Coordination, Agility, Muscle Development, Social and Cooperative play.

ROMTEC, Inc. (Douglas) 18240 N. Bank Road, Roseburg, OR 97470 PH: 541/496-3541 FAX: 541/496-0803 E-Mail: romtec5@romtec.com Website: www.romtec.com REP: Ryan Smith, National Sales Manager SERVICE: Romtec designs, manufactures and installs pre-engineered restrooms, restroom-shower, restroom-concession, shelter-pavilions and multi-use building.

Ross Recreation Equipment (Sonoma) 100 Brush Creek Road #206, Santa Rosa, CA 95404 PH: 707/538-3800 FAX: 707/538-3826 E-Mail: info@rossrec.com Website: www.rossrec.com REP: Ewing Philbin & Cheri Yokoi; Chris Tait, P.O. Box 861, Folsom, CA 95763, 916/985-6349, FAX 916/985-6421; Liz Riehl, 229 Sea Ridge Road, Aptos, CA 95003, 831/689-9110, FAX 831/6899112 SERVICE: In our 30th year offering design/build capabilities for playstructures by Landscape Structures, Inc. Also safety surfacing and site furnishings.

Rowley International Inc (Los Angeles) 2325 Palos Verdes Dr West, Suite 312, Palos Verdes Estates, CA 90274-2755 PH: 310/377-6724 x21 FAX: 310/3778890 E-Mail: debbie@rowleyinternational.com Website: www.rowleyinternational.com REP: Bill Rowley SERVICE: Specialists in aquatic design, engineering and construction. Over 30 years experience in municipal aquatic facilities.

Royston, Hanamoto Alley & Abey (Marin) 225 Miller Avenue, Mill Valley, CA 94941 PH: 415/383-7900 FAX: 415/383-1433 E-Mail: Tegan@rhaa.com Website: www.rhaa.com REP: Cordy Hill, Principal SERVICE: Landscape architecture, site planning, master planning, urban design, and recreation planning services locally, nationally and internationally.

RRM Design Group (San Luis Obispo) 3765 South Higuera Street, Suite 102, San Luis Obispo, CA 93401 PH: 805/543-1794 FAX: 805/543-4609 E-Mail: jcferber@rrmdesign.com Website: www.rrmdesign.com REP: Jeff Ferber, Principal SERVICE: RRM Design Group designs award-winning recreation areas by collaborating with people who use them.

RWP FIBER FALL (Los Angeles) 1313 E Phillips Blvd, Pomona, CA 91766-5431 PH: 877/476-9797 FAX: 909/868-1162 E-Mail: hank@rwpmulch.com Website: www.rwpmulch.com REP: Hank Egigian, General Sales Manager; Patti Mashikian, Sales Associate; Chris Kiralla, President SERVICE: RWP FIBER FALL-Impact attenuating and ADA wheelchair accessible engineered wood fibers for playground safety surfacing.

FALL 2011 • CALIFORNIA PARKS & RECREATION

CALIFORNIA PARKS & RECREATION • FALL 2011

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Buyer’s Guide u S & S Worldwide (New London) 75 Mill Street, P.O. Box 513, Colchester, CT 06415 PH: 800/243-9232 FAX: 800/566-6678 E-Mail: scervini@ssww.com Website: www.ssww.com REP: Sandy Cervini, Bids & Contracts Manager; Brian Ennis, Sales Representative SERVICE: SpectrumTM and Gator Skin® sports equipment, Color Splash!® arts & craft, and early childhood educational supplies.

Safeplay By Design, Inc. (Sacramento) 9666 Sheldon Road, Elk Grove, CA 95624-9437 PH: 916/647-0912 E-Mail: david@spease.com Website: www.spease.com REP: David Spease, Landscape Architect SERVICE: Certified Playground Safety Inspections, inspection programs, safety training, ADA inspections and Landscape Architectural services.

Safety Play, Inc. (Los Angeles) 7095 Hollywood Blvd #1308, Los Angeles, CA 90028 PH: 888/878-0244 FAX: 888/878-0244 E-Mail: safetyplay@mindspring.com Website: www.mindspring. com/~safetyplay REP: Scott Burton Florida Office: 10460 Roosevelt Blvd., #295, St. Petersburg, FL 33716-3821 SERVICE: Playground audits, inspection tool kits, expert witness, safety manuals, safety classes, planning/design services, safety signs/labels.

SAMLARC - Rancho Santa Margarita Landscape and Recreation Corp. (Orange) 22342A Avenida Empresa, #102A, Rancho Santa Margarita, CA 92688 PH: 949/209-5082 FAX: 949/589-6603 E-Mail: pripley@meritpm.com Website: www.samlarc.org REP: Paul R. Ripley, Construction Projects Manager; Patrick White, Park Use and Sports Field Manager; Dennis Moss, Operations Manager, Parks & Facilities SERVICE: Master planned HOA.

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Sator Sports, Inc. (Los Angeles) 1536 W. 228th Street, Unit B, Torrance, CA 90501 PH: 310/602-0127 FAX: 310/602-0160 E-Mail: mcursage@satorsports.com Website: www.satorsoccer.com REP: Milton Cursage, CEO; Tabatha Villa, Sales Manager SERVICE: Retail soccer equipment company (web/catalog).

Sitework Project Management, Inc. (Contra Costa) P.O. 1122, Danville, CA 94526 PH: 925/570-9548 FAX: 925/820-7614 E-Mail: jgold@siteworkmanagement.com Website: www.siteworkmanagement.com REP: Jim Gold, President SERVICE: Consulting & project management for parks and recreation facilities.

Certified playground safety inspections.

Schmidt Design Group, Inc. (San Diego) 2655 Fourth Avenue, San Diego, CA 92103 PH: 619/236-1462 FAX: 619/236-8792 E-Mail: info@schmidtdesign.com Website: www.schmidtdesign.com REP: Glen Schmidt, President; Jeff Justus, Senior Associate SERVICE: Landscape architecture, park planning, and design that balances artistic expression with environmental sensitivity.

Sof’ Solutions Inc. (Salt Lake) P.O. Box 667, Draper, UT 84065 PH: 801/523-2452 FAX: 801/501-0762 E-Mail: info@sof-solutions.com Website: www.sof-solutions.com REP: Elouise Bird SERVICE: Sof ‘ Solutions is your solution for recreational surfacing. Wet or dry, indoor or out, you’re covered.

SCI Consulting Group (Solano) 4745 Mangels Blvd., Fairfield, CA 94534 PH: 707/430-4300 FAX: 707/430-4319 E-Mail: gerard.vansteyn@sci-cg.com Website: www.sci-cg.com REP: Gerard Van Steyn, President; John Bliss, Senior Engineer; Lauren Crain, Administrative Assistant SERVICE: New revenue feasibility studies, ballot measures, assessment district formations and administration.

Shade ‘N Net (Maricopa) 5711 West Washington, Phoenix, AZ 85043 PH: 602/484-7911 FAX: 602/484-7919 E-Mail: joe@shade-n-net.com Website: www.shade-n-net.com REP: Joe Reda, Sales Manager; Michael Powers, Owner SERVICE: Tension cable breathable fabric shade structures/vents out heat/88% sun blockage/97% UV ray protection.

Shade Structures (Orange) 350 Kalmus Dr, Costa Mesa, CA 92626 PH: 714/427-6981 FAX: 714/427-6982 E-Mail: rmiddleton@usa-shade.com Website: www.shadestructures.net REP: Rachel Middleton, Sales Administration SERVICE: Shade Structures’ Modular and custom fabric structures screen the sun and keep the fun!

SofSurfaces Inc. 4393 Discovery Line, Petrolia, ON N7S 6H7 PH: 519/882-8799 FAX: 519/882-2697 E-Mail: morningc@sofsurfaces.com Website: www.sofsurfaces.com REP: John Prins, President; Chad Morningstar, Sales Manager SERVICE: SofTILE’s patented KrosLOCK edge and 5 year drop height performance guarantee make SofTILE is the logical choice for playground surfacing.

South Bay Foundry (San Diego) 9444 Abraham Way, Santee, CA 92071 PH: 619/956-2780 FAX: 619/956-2788 E-Mail: sales@southbayfoundry.com Website: www.southbayfoundry.com SERVICE: Manufacture: Park Benches, Trash Receptacles, Regional Recycle; Tree Grates, Bollards, Storm Water Filters, Trench Grate, Weighted Walnut Wattles, Fabrication, Restoration, Conservation, & Preservation.

Southern California Municipal Athletic Federation (Los Angeles) P.O. Box 3605823 Lexington Gallantin Road, South El Monte, CA 91733 PH: 626/448-0853 x16 FAX: 626/4485219 E-Mail: timIttner@scmaf.org Website: www.scmaf.org REP: Tim Ittner, Executive Director SERVICE: Professional training, education and networking; insurance services; sport rules, training and competition for youth and adults.

Southern California Tennis Assoc (Los Angeles) 420 Charles E. Young Drive West, P.O. Box 240015, Los Angeles, CA 90024 PH: 310/208-3838 x239 FAX: 310/824-7691 E-Mail: bischoff@scta.usta.com USTA Southern California: ULCA Campus 420 Charles E. Young Drive West, Los Angeles, CA 90024, www.scta.usta.com REP: Melanie Bischoff, Community Dev. Coordinator SERVICE: To promote & develop the growth of tennis in Southern California.

SpectraTurf (Riverside) 500 E. Rincon Street #100, Corona, CA 92879-1352 PH: 800/875-5788 FAX: 951/734-3630 E-Mail: cwolf@spectraturf.com Website: www.spectraturf.com REP: Chris Wolf, General Manager; Rick Denney, Installation Manager SERVICE: Playground safety tiles and poured-in-place surfacing manufactured in California, factory-certified installers.

ADA and planning specialists on staff.

Spohn Ranch, Inc. Custom Skate Parks (Los Angeles) 15131 Clark Avenue, Unit B, City of Industry, CA 91745 PH: 626/330-5803 FAX: 626/330-5503 E-Mail: info@spohnranch.com Website: www.spohnranch.com REP: Aaron Spohn, Kirsten Bradford www.trueride.com SERVICE: Skate park design, construction, operation and insurance. The leader in responsible skatelite, concrete and hybrid parks.

Sport Rock Int’l Inc. (San Luis Obispo) P.O. Box 32, Pismo Beach, CA 93448 PH: 805/481-5686 FAX: 805/489-6451 E-Mail: info@sportrockintl.com Website: www.sportrockintl.com REP: Mike English, Sales Rep SERVICES: Boulders; park and garden art and playground structures.

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide SportaFence Marketing Enterprises, LLC (Sacramento) 2126 Riggs Avenue, Sacramento, CA 95835 PH: 916/715-6287 E-Mail: dgentry@sportafence.com REP: Dan Gentry, President; Rick Kirkwood, Vice-President; Joan Drayton, Vice President, CFO SERVICE: Professional grade chain link portable fencing for sports and special events activities.

SSA Landscape Architects, Inc. (Santa Cruz) 303 Potrero Street, 40-C, Santa Cruz, CA 95060 PH: 831/459-0455 FAX: 831/459-0484 E-Mail: steve@ssala.com Website: www.ssala.com REP: Steven Sutherland, Principal SERVICE: Award winning parks & recreation master planning, community workshops/consensus building, construction documentation/administration.

Sports Turf Solutions (Monterey) 29001 Falcon Ridge Road, Salinas, CA 93908 PH: 831/484-2138 FAX: 831/484-2139 E-Mail: pwood@turftest.com Website: www.turftest.com REP: Parker Wood SERVICE: Athletic field safety testing specializing in G-max testing of synthetic and natural turf sports fields.

Stantec Consulting Inc. (Sacramento) 1201 J Street, Studio 100, Sacramento, CA 95814 PH: 916/569-2500 FAX: 916/921-9274 E-Mail: paul.marcillac@stantec.com Website: www.stantec.com REP: Todd W. Rhoads, ASLA, Vice President; Paul A. Marcillac, Principal Landscape Architect SERVICE: Parks and recreation planning and design including master planning, facilitation, sports field design and documentation.

Stonehenge Signs (Placer) 107 Buena Vista Ct, Roseville, CA 95747 PH: 916/201-3570 E-Mail: frankie@stonehengesigns.com Website: www.stonehengesigns.com REP: Frankie Tapia, Robert Conover, Diane Conover SERVICES: Providing natural engraved stone signage, tailored to each park’s unique character for over 30 years.

Stover Seed Co. (Los Angeles) P.O. Box 21488, Los Angeles, CA 90021 PH: 213/626-9668 FAX: 213/626-4920 E-Mail: customer_service@stoverseed.com Website: www.stoverseed.com REP: Don Lewis, Regional Sales Manager; Jim Culley, Regional Sales Manager; Marcus Coulombe, Regional Sales Manager SERVICE: Distributors of turfgrasses for sportsfield & park use. Improved and hybrid bermudagrasses, kikuyugrass, salt tolerant ryegrasses.

Sun Country Systems (Los Angeles) 11710 Chisholm Court, Agua Dulce, CA 91390 PH: 661/268-1550 FAX: 661/268-1159 E-Mail: timh@suncountrysystems.com Website: www.suncountrysystem.com REP: Tim Hollinger, President SERVICE: Playground equipment, site furnishing, protective surface synthetic.

Techline Sports Lighting, LLC (Travis) 15303 Storm Drive, Austin, TX 78734 PH: 512/977-8880 FAX: 512/977-8882 E-Mail: ross@sportlighting.com Website: www.sportlighting.com REP: Ross Redden, Regional Sales Rep SERVICE: Sports Lighting.

TMT Enterprises, Inc. (Santa Clara) 1996 Oakland Rd., San Jose, CA 95131 PH: 408/432-9040 FAX: 408/432-9429 E-Mail: matt@tmtenterprises.net Website: www.tmtenterprises.net REP: Matt Moore, Operations Manager; Eric Buckelew, Sales Manager SERVICE: Bulk material supplier: Baseball surfaces, playground materials, top dress sand, topsoil, soil mizes, decomposed granite, organics.

The California Park & Recreation Society’s Awards Program seeks to recognize outstanding achievements in the areas of community improvement & programming, facility design & park planning, marketing & communications, and professional & citizen leadership.

Award Categories: Creating Community Award of Excellence – 10 Categories

Visit http://awards.cprs.org CPRS Awards Program Sponsors CPRS extends its appreciation to our awards program sponsors.

Excellence in Design Award (Facility Design and Park Planning) – 2 Categories & 7 Divisions Marketing & Communications Award of Excellence – 4 Categories Professional & Service Award of Excellence – 4 Categories

CALIFORNIA PARKS & RECREATION • FALL 2011

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Buyer’s Guide u TranSystems (Los Angeles) 6700 E. Pacific Coast Hwy #201, Long Beach, CA 90803 PH: 562/594-6974 FAX: 562/594-6975 E-Mail: saschmucker@transystems.com Website: www.transystems.com REP: Gordon Fulton, Regional Vice President; Michael Koenig, Marketing Manager SERVICE: TranSystems Corporation, offers programming, planning, design and construction management services.

Tri Active America (San Luis Obispo) 178 4th Street, Suite 101, Grover Beach, CA 93433 PH: 800/587-4228 FAX: 805/595-1042 E-Mail: staff@triactiveamerica.com Website: www.triactiveamerica.com REP: Chris Litvinchuk, Co-Director of Sales SERVICE: Outdoor exercise equipment for parks, community centers, active again communities, schools and other organizations.

TRK Playground Safety, L.L.C. (Madera) 46853 Chukchansi Road, Coarsegold, CA 93614 PH: 559/642-4939 E-Mail: trkplay@gmail.net Website: www.trkplay.com REP: Timothy R. Kelly, CPRS, Owner/ Manager SERVICE: Statewide; playground audits and inspections; attenuation surface impact testing; playground design; and safety education and awareness.

Trueline (Riverside) 1651 Market St Ste B, Corona, CA 92880 PH: 951/817-0777 FAX: 951/817-0770 E-Mail: trueline40@aol.com REP: Ed Kruse, Owner SERVICE: Resurfacing of tennis courts, basketball courts, game courts, playgrounds, striping, installation of equipment and refurbishment.

Turf Star, Inc. (Alameda) 2438 Radley Court, Hayward, CA 94545 PH: 800/585-8001 FAX: 510/785-3576 E-Mail: chuckt@turfstar.com REP: Chuck Talley, Sales Manager, 800/585-8001 x7928, FAX 800/241-1997 SERVICE: Commercial mowing equipment & irrigation.

United States Fastball Association (Sacramento) 8772 Aquarius Avenue, Elk Grove, CA 95624 PH: 916/685-5358 FAX: 916/685-5358 E-Mail: val.lewis@fastballbsf.org Website: www.fastballbsf.org REP: Val C. Lewis, National Ambassador SERVICE: National governing body of the sport, Fastball BSF (Baseball on a Softball Field) - Affiliated with ASA National.

Resources • • • • • • •

Agency Brand Launch Press Release Branding ToolKit Community-Focused PowerPoint Presentation Key Messages Press Release Template Rack Card Template Sample Ad/Flier Template

Networking • Join the Parks Make Life Better!® Street Team • Join the Parks Make Life Better!® Networking Community Group

Research

Visit www.cprs.org Click on the Parks Make Life Better!® logo

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• Public Market Research Creates the Profession’s Brand • Building The Brand Newsletters • Building The Brand Articles

Universal Studios Hollywood (Los Angeles) Sales Dept-Education & Youth100 Universal City Plaza, Bldg 5511-5, Universal City, CA 91608 PH: 818/622-3001 FAX: 818/622-0171 E-Mail: stephen.arthur@nbcuni.com Website: www.universalyouthprograms. com REP: Stephen Arthur, SERVICE: Universal is more than a Theme Park... It’s a classroom, too! Education and Recreation programs available for youth groups, ages 3 - 18 years.

US Concrete Precast Group (San Diego) 2735 Cactus Road, San Diego, CA 92154 PH: 619/240-8000 FAX: 619/661-1038 E-Mail: isantos@us-concrete.com Website: www.us-concreteprecast.com REP: Dennis Wilkes, Territory Sales Manger SERVICE: Manufacturer of retaining walls, tables, benches, trash & recycling receptacles, monument signs, underground utility structures.

Verde Design, Inc. (Santa Clara) 2455 the Alameda, Suite 200, Santa Clara, CA 95050 PH: 408/985-7200 FAX: 408/985-7260 E-Mail: derek@verdedesigninc.com Website: www.verdedesigninc.com REP: Derek McKee, Principal; Corbin Schneider, Sr. Project Manager SERVICE: Multi-disciplinary office of landscape architects and civil engineers with a focus on community projects.

Vortex Aquatic Structures Int’l 9106 Pulsar Ct, Ste C, Corona, CA 92883-4632 PH: 877/586-7839 FAX: 514/335-5413 E-Mail: info@vortex-intl.com Website: www.vortex-intl.com REP: Kevin Spence, General Manager SERVICE: Vortex designs and manufacturers Aquatic Playground Solutions: Splashpad®, ElevationTM multilevel interactive structures, PoolplayTM and Spray pointTM.

Sharing • Visit the Agency Branding Library - where CPRS members can share their Parks Make Life Better!® Examples

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Buyer’s Guide The Wakefield Company (Orange) P. O. Box 1119, Lake Forest, CA 92609 PH: 949/470-1130 FAX: 949/470-1131 E-Mail: wakefieldco@aol.com REP: Ryon Rickard, President SERVICE: Established in 1968. Providing site furnishings, tree grates, drinking fountains, boat docks, nature walks, beach access ramps.

The Wax Museum At Fisherman’s Wharf (San Francisco) 145 Jefferson Street, Suite 500, San Francisco, CA 94133 PH: 415/202-0402 FAX: 415/771-9248 E-Mail: jguire@waxmuseum.com Website: www.waxmuseum.com REP: Jeanette Guire SERVICE: Visit over 275 famous movie stars, world leaders and sports heroes in over 35 scenes.

WCCR Construction (San Bernardino) 2910 S. Archibald Avenue #A370, Ontario, CA 91761 PH: 909/465-1111 FAX: 866/887-9720 E-Mail: jbuck@wccrca.com Website: www.wccrca.com REP: John Buck, VP SERVICE: General engineering contractor, playground install, sitework, concrete construction.

Wenger Corp. (Steele) 555 Park Drive, PO Box 448, Owatonna, MN 55060 PH: 507/455-4100 FAX: 507/455-4258 E-Mail: chris.storjohann@wengercorp.com Website: www.wengercorp.com REP: Chris Storjohann SERVICE: Our indoor and outdoor performance equipment includes the Showmobile, Stagemobile, Inflatable Shell and Portable Staging.

West Coast Arborists, Inc. (Orange) 2200 E. Via Burton Street, Anaheim, CA 92806 PH: 714/991-1900 FAX: 714/956-3745 E-Mail: vgonzalez@wcainc.com Website: www.wcainc.com REP: Victor Gonzalez, Director of Marketing; Patrick Mahoney, President; Andy Trotter, Vice President-Field Operations SERVICE: WCA provides public agencies, school districts, and colleges with urban forestry management and maintenance services.

West Coast Rubber Recycling (San Benito) 1501 Lana Way, Hollister, CA 95023 PH: 831/634-2800 FAX: 831/634-2801 E-Mail: cameron@groundrubber.com Website: www.groundrubber.com REP: Cameron Wright, President SERVICE: Tire hauling, collecting, and recycling. Providing rubber for playgrounds, turf infill, pour-in-place buffings.

West Coast Sand & Gravel (Sacramento) P.O. Box 277465, Sacramento, CA 95827 PH: 916/386-8177 FAX: 916/386-8179 E-Mail: jkurung@wcsg.com Website: www.wcsg.com REP: Joe Kurung, Sales; Alan Sybesma, Manager SERVICE: Distributor of sand/gravel and landscape materials. Manufacture baseball materials.

Who Built Creative Builders Inc. (Sonoma) P.O. Box 5207, Petaluma, CA 94955 PH: 707/763-6210 FAX: 707/658-2513 E-Mail: Jana@whobuilt.biz Website: www.whobuilt.biz REP: Jana Gebhardt, Owner SERVICE: Installation of Play Equipment and Athletic Equipment.

Wimmer, Yamada & Caughey (San Diego) 3067 5th Avenue, San Diego, CA 92103 PH: 619/232-4004 FAX: 619/232-0640 E-Mail: BHilliker@wyac.com Website: www.wyac.com REP: Brad Hilliker, Landscape Architect; Luke Elingwood, Landscape Designer SERVICE: Landscape Architecture & environmental planning and design.

Zasueta Contracting, Inc. (San Diego) P. O. Box 866, Spring Valley, CA 91976 PH: 619/589-0609 FAX: 619/697-6031 E-Mail: azplaygrounds@cox.net Website: www.zasuetacontracting.com REP: Andrew Zasueta, President SERVICE: Playground equipment installation.

WLC Architects, Inc. (San Bernardino) 8163 Rochester Ave, Ste 100, Rancho Cucamonga, CA 91730 PH: 909/987-0909 FAX: 909/980-9980 E-Mail: george@wlcarchitects.com Website: www.WLC-architects.com REP: George Wiens SERVICE: WLC Architects provides sustainable architectural/planning services for recreational projects, including community/senior centers, gymnasiums & theaters.

Visit The CPRS Website • Networking Communities • On-line Dues Payment • Job Center • Information & Referral Area • TrendScan articles • Training Calendar • Legislative Action Center • On-line Directory • On-line Registration

www.cprs.org New material is added/updated weekly.

CALIFORNIA PARKS & RECREATION • FALL 2011

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Advertisers Index Aluminum Seating 800/757-SEAT www.aluminumseating.com Aqua Source 800/574-8081 www.aquasource.com Aquatic Design Group 760/438-8400 www.aquaticdesigngroup.com Arch Pac 760/734-1600 www.archpac.com

p. 57

Dog-On-It Parks 877/348-3647 www.dog-on-it-parks.com

p. 79

The Fountain People 512/392-1155 www.waterodyssey.com

p. 75

p. 7

p. 2

GameTime 800/453-2735 www.gametime.com

p. 36

p. 3

Goric 877/467-4287 www.goric.com

p. 17

Architerra Design Group 909/484-2800 www.architerradesigngroup.com p. 25

Greenfields Outdoor Fitness 888/315-9037 www.greenfieldsfitness.com p. 35

Bronze Memorial Foundry 800/276-1084 www.bronzememco.com

p. 39

Hirsch and Associates 714/776-4340 www.hailandarch.com

p. 77

Ian Davidson Landscape Architects 951/683-1283 www.idlainc.com p. 74

p. 80

The Iceman 562/633-4423 www.icemaniac.com

p. 61

p. 20

Jones & Madhaven 805/777-8449 www.jmae.com

p. 10

p. 15

Kidz Love Soccer 408/774-4629 www.KidzLoveSoccer.com

p. 63

p. 4

Lincoln Equipment 800/223-5450 www.lincolnaquatics.com

p. 37

Capitol Enterprises 626/357-3768 www.capitolequipinc.com

p. 9

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Columbia Cascade Co. 800/547-1940 www.timberform.com Crane Architectural Group 714/525-0363 www.cranearchitecturalgrp.com David Evans & Associates 909/481-5750 www.deainc.com David Volz Design 714/641-1300 www.dvolz.com

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FALL 2011 • CALIFORNIA PARKS & RECREATION

u Advertisers Index

Moore Iacofano Goltsman 800/790-8444 www.mig.com

RockCraft 866/786-1635 www.rockcraft.net

p. 19

p. 27

Most Dependable Fountains 800/552-6331 www.mostdependable.com p. 13

Royston, Harnamoto Alley & Abey 415/383-7900 www.rhaa.com p. 11

Most Dependable Fountains 800/552-6331 www.mostdependable.com p. 29

Sator 888/887-2867 www.satorsoccer.com

p. 21

Musco Lighting 800/825-6030 www.musco.com

p. 65

SSA Landscape Architects 831/459-0455 www.ssala.com

p. 23

p. 42

Stonehenge Sign 916/201-3570 www.stonehengesigns.com

p. 53

TrueLine Surfacing 951/817-0777

p. 48

Verde Design 408/985-7200 www.verdedesigninc.com

p. 45

Vortex 877/886-7839 www.vortex-intl.com

p. 46

WLC Architects 909/987-0909 www.wlcarchitects.com

p. 43

My Bark Co. 209/786.4042 www.mybark.net Nuvis 714/754-7311 www.nuvis.net

p. 59

The Public Restroom Co. 888/888-2060 www.publicrestroom.com insert RHA Landscape Architects 951/781-1930 www.rhala.com Richard Fisher Associates 714/245-9270 www.RFAland.com

p. 33

WLC Architects, Inc.

p. 47

CALIFORNIA PARKS & RECREATION â&#x20AC;˘ FALL 2011

73

P r e s i d e n t ’ s M e s s ag e u

Providing Landscape Architectural Services for Park and Recreational Agencies since 1991

President’s Message, continuted from page 6 quickly became apparent that professional services were needed so CPRS hired an advocacy firm, The Houston Group, to provide a consistent presence and voice in the State Capital. The Houston Group works closely with the Legislative Committee and staff to review, determine a position on a proposed bill, testify if appropriate, and inform legislators of the Committee’s actions. In addition to these efforts it became evident that CPRS needed to be more relevant and visible in order to be noticed in the State Legislation.

We created a Political Action Committee (PAC) to support or oppose a political issue. A PAC can be organized to support or oppose an initiative (i.e., a statewide park bond) or a candidate (an individual running for local, state, or federal office).

CPRS has had a general recipient committee PAC, the Legislative Century Club, for more than 20 years.

It is funded through voluntary contributions from members. This PAC is activated when there is a statewide initiative or measure that we wish to oppose or support.

In 2004, CPRS Past President Don Allen convinced the Legislative Com-

74

mittee to expand our advocacy efforts to support legislators because we know that who is elected to the state legislature has a great impact on setting statewide policies. Through the CPRS Candidate PAC, we now support candidates for state office who recognize the value of parks and recreation and who are willing to listen to us about the important role parks and recreation plays in making lives better.

The CPRS Candidate PAC Committee consists of members chosen based upon their knowledge of the political climate. Our PAC Committee Chair is Pat O’Brien, former General Manager of the East Bay Regional Park District and former CPRS Legislative Chair. The Candidate PAC Committee works closely with the CPRS Legislative Committee. Their goal is to support those candidates who agree with or who are supportive of our legislative priorities, which are set by the Legislative Committee each year. As with the Century Club, the Candidate PAC is funded through voluntary contributions by members as well as an annual golf tournament held each year prior to the annual conference. Donating to the Candidate PAC or the Legislative Century Club is another way to support CPRS’ legislative efforts that in turn support our Ends.

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• Conceptual Design • Community Workshops • Site Planning • Construction Documentation • ‘Water Wise’ Irrigation and Planting Design • Bidding and Construction Support

The Legislative Committee has two Task Teams, Legislator Awareness and Member Knowledge. These two team focus on increasing legislators’ awareness of issues relevant to parks and recreation and increasing CPRS members’ knowledge about the legislative process and relevant legislative bills.

Our results to date include: • Development of “Know the Score,” a legislator scorecard. At the conclusion of each two year legislative session, ten legislative bills deemed important to parks and recreation are selected and legislators’ votes on those bills are tabulated and presented in a scorecard. This document is distributed to the legislators, CPRS members, and partner organizations. State Legislators know we are watching their votes. Our ranking on the scorecard has been seen on candidate informational fliers and websites.

• State Candidate Endorsements: A subcommittee of the Legislative Committee is formed prior to state elections to review applications and endorse candidates who have a history of support for parks and recreation. Candidates are now seeking CPRS’ endorsement. Our endorsement has been seen on candidate informational fliers and websites.

• State Wide Proposition Endorsements: A subcommittee of the Legislative Committee is formed if there are statewide propositions that may positively or negatively affect parks and recreation. They review each proposition or initiative and recommend a support, oppose, or neutral position to the Legislative Committee who then determines our position. Our position is then communicated to members via P/R Wired or legislative alerts.

• Legislative Alerts: Alerts are mobilized when letters are needed to influence a legislator or the Governor. Alerts are employed only when necessary, and member action is NEEDED by either calling or writing a letter to your legislator(s) about the desired action. The Legislative Action Center on the CPRS

FALL 2011 • CALIFORNIA PARKS & RECREATION

u P r e s i d e n t ’ s M e s s ag e website makes it convenient for you to communicate to your elected officials.

• Each District and Section Board is now required to appoint one member to serve as the liaison between the Legislative Committee and members of that District or Section.

These legislative liaisons attend the monthly conference call meetings and report back to their board about the status of legislation/CPRS activities. Members are hearing more about legislation and how it affects their jobs and agencies.

• Educational sessions are offered at the California and Pacific Southwest Recreation & Park Training Conference and at District and Section workshops to help inform and educate CPRS members about current legislation, the legislative process and how they can get involved in advocacy.

Join Me. Today.

4 q Read “Know the Score:” Review how your legislators voted through CPRS’ legislative scorecard. If any of your legislators scored well, call and thank him/her for the support or send a hand written note. The message is simply, “as one of your constituents, I want to thank you for voting [in favor of bill number] or [against bill number]. Your vote is important to provide needed parks and recreation services to your constituents.” If he/she was not supportive, you can send information about what you are doing to make life better for his/her constituents.

I attended educational sessions, and I read CPRS legislative information.

Soon it got easier to understand and to share my opinion. Attend sessions at the annual conference, your District, or Section workshops to learn about what’s happening in the State Capital. Listen in on monthly Legislative Committee conference calls. Visit the advocacy section of the CPRS website, www.cprs.org (click on Advocacy); read the CPRS Watch List (a list of bills currently being monitored); read about the Candidate PAC; and download our numerous legislative tools and resources.

4Be an Advocate: It is important to q know the rules of your employer and to play by them as a public employee. However, it is your right to participate in legislative advocacy as a private citizen. When a legislative alert arrives in your inbox, write an email to your legislator in your home district. Remember, you are a voter first! As a citizen and

knowledgeable professional you can express your opinion about a bill without speaking on behalf of your agency. Tell your policy maker(s) that you have years of experience in the parks and recreation profession, and you are speaking because of that experience. You are an expert!

As you can see, CPRS has an aggressive state legislative/advocacy program. Its success however is placed in our hands as members. While we have a paid advocate who is at the State Capital daily and professional staff managing the business of CPRS, it is vitally important that the MEMBERS participate in our legislative efforts.

Remember the California Nurses Association’s strike in September 2011?

While I am not advocating we “strike,” I am using them to show how powerful an organized effort can be with the media and state legislators. We won’t get there without YOUR participation.

Join me. Today.

4Tell Your Story: Get approval from q your supervisor to routinely send your agency brochure, annual report, flyers and event information to your state legislators and county policy makers. This will inform them about what is going on their district and how their constituents are benefitting from your parks, programs and activities.

4Stay Informed and Educate Yourq self: Legislation can be daunting, but don’t be intimidated. When I joined the Legislative Committee, I asked lots of questions, I listened, CALIFORNIA PARKS & RECREATION • FALL 2011

75

Spotlight u “We are delighted to have Herman join the county’s leadership team,” said Supervisor Joni Gray, chairwoman of the Board of Supervisors. “He will bring strong and compassionate leadership to the new department. He has a proven track record as a relationship builder and innovator who has a passion for improving the quality of life in a community.

These characteristics will be extraordinarily useful in building the new department.”

Herman Parker Named Community Services Director for Santa Barbara County

By Jeri Muth for Santa Barbara County | Published on 10.12.2011 The Santa Barbara County Board of Supervisors announced the appointment of Herman Parker to the position of community services director.

The board created the new department in April by merging the Parks Department, Housing and Community Development, the Library Advisory Committee, the Human Services Commission and the Arts Commission.

The new department was formed to provide greater coordinated services to the public as well as to achieve cost savings and efficiencies.

Parker comes to the county from the City of Temecula, where he has served since 1991 and

County of Santa Clara appoints new parks and recreation director

has been the director of community services for the past 13 years. Before that, he worked for both the City of Riverside as well as the County of Los Angeles.

Before moving into public service, Parker was a professional football player and played briefly for the Buffalo Bills. He has a bachelor’s degree in psychology and is a member of the California Park & Recreation Society and the National Recreation and Park Association.

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76

Originally published By Morgan Hill Times Staff, Oct 25, 2011 The County of Santa Clara announced the appointment of Robb Courtney to serve as the new director of parks and recreation. Courtney, who has worked in the parks and recreation field for more than 20 years, including 18 years in management and supervisory roles, most recently as the parks director for the city of Seattle. In Seattle, Courtney oversaw land stewardship, maintenance of the facilities and grounds, and natural resource management for the 6,400 acres of parkland, 430 parks, 26 community centers, pools, lakes and 24 miles of shoreline. The department has a $50 million budget and about 500 full time equivalent positions.

He was a key leader in planning, design and project management for park development projects. Prior to accepting the Seattle position three

years ago, Courtney served as Parks and Recreation Manager for the city of Gresham, Ore. The Parks and Recreation System Master Plan was completed under his leadership. He also oversaw the development of the Parks, Recreation, Trails and Greenways Master Plans for two new communities. In cooperation with regional partners, Courtney worked to acquire 100 acres of natural areas and secure funding for the development of two regional trails.

“Courtney’s experience in park development, natural resource management, and program and services planning and delivery will be a tremendous asset to the County Parks and Recreation Department,” said County Executive Jeffrey V. Smith.

Courtney has a Bachelor of Arts degree in Psychology from California State University, Northridge. He also has held parks and recreation related positions with a number of organizations, including in California where he began his career as an Aquatics Director with the Oakland Office of Parks and Recreation, Recreation Coordinator for the Santa Clarita Parks and Recreation, Recreation Supervisor for the city of Foster City, and Community Services Administrator for the city of Glendale.

Barbara Stinchfield Community & Cultural Services Director to Retire

By Daily Press Staff Written by Daily Press Staff Memberwrite the author After 31 years of service

FALL 2011 • CALIFORNIA PARKS & RECREATION

u Spotlight to the residents of Santa Monica, Community & Cultural Services Director Barbara Stinchfield is retiring.

Stinchfield, who oversees an operating budget of $47 million and a staff of approximately 400 fulland part-time employees, will step down from her post on December 29, 2011.

“Barbara has been instrumental in more than a decade of improvements to the city’s parks, open spaces and public facilities and has nurtured the growth of the city’s human services and cultural arts programs,” City Manager Rod Gould said in a statement released to the media. “Her legacy is extensive and the impact of her leadership will be enjoyed by residents and visitors for decades to come.”

During her 14 years as the director of the department, Stinchfield oversaw the development and implementation of the city’s first Parks & Recreation Master Plan that has resulted in changes to the city’s parks and recreational facilities throughout the city — most recently the creation of the Annenberg Community Beach House.

The Community & Cultural Services Department, which oversees the city’s recreational facilities, culture and arts programs, human services, public landscaping and funding for nonprofits, has received numerous regional and national awards for design excellence in its capital improvement projects and community programming, city officials said.

“There is never an optimal time to leave,”

she added, “however, I am leaving at a time when some major project milestones have been achieved.

I have every confidence that the projects, programs and services that are so valued by the community and the City Council will continue to be of the highest quality.”

Prior to becoming director in 1997, Stinchfield served the city as human services grants coordinator, manager of community and neighborhood services and assistant director of the department.

Stinchfield has served on the National Board of Trustees of the U.S. Conference of Mayors Human Services Officials and has professional affiliations including the California Park & Recreation Society, the American Society of Landscape Architects, the City Parks Alliance and the California Preservation Foundation.

park-oriented fields, with experience in park operations, law enforcement, maintenance, resource management, environmental education, and outdoor recreation. He has worked in Sequoia National Park in California, Rocky Mountain National Park in Colorado, and Olympic National Park in Washington.

At Santa Clara County, O’Connor began as a park

ranger in 1991 and was promoted several times to his current position as Deputy Director.

“Jim has a unique and rare set of skills that will serve the East Bay Regional Park District well,” said Doyle. “Along with understanding complicated environmental issues, he has worked in a very urbanized and diverse area, much like the East Bay, and even has experience in law enforcement.”

O’Connor states, “I have long considered the East Bay Regional Park District a world-class park organization. I feel honored to be selected to fill the Assistant General Manager position and look forward to joining the District team.”

O’Connor has a bachelor’s degree in biology from Humboldt State University in Arcata, California.

East Bay Park District Names New Assistant General Manager Jim O’Connor

On September 1, 2011, East Bay Regional Park District General Manager Robert E. Doyle announced the selection of Jim O’Connor as the new Assistant General Manager of Operations. He will replace John Escobar, who retired at the end of September 2011.

O’Connor has over 34 years of parks and recreation experience, most recently as Deputy Director of Park Operations with Santa Clara County.

Beginning as a teenager, O’Connor has spent his entire career in

CALIFORNIA PARKS & RECREATION • FALL 2011

77

Spotlight u City of Vista Announces the Passing of Former Director of Parks and Community Services, James “Jim” Porter

Former Director of Parks and Community Services, James Porter, passed away at his Vista home surrounded by his family Friday, September 2, 2011.

It is with great sadness that the City of Vista announces the death of former Director of Parks and Community Services, James Porter, who passed away at his Vista home surrounded by his family Friday, September 2, 2011.

“With profound sorrow, the City of Vista announces the passing of one of Vista’s great visionaries, James Porter,” said City Manager Rita Geldert. “His visionary contributions to the City are legendary among parks and recreation programs in the State of California.

The parks and facilities he was instrumental in developing, along with

Visit The CPRS Website Job Center TrendScan Articles Training Calendar Legislative Info On-line Directory On-line Registration

www.cprs.org New material is added/updated weekly.

78

the recreation, community services and cultural arts programs Jim devised and oversaw not only made a lasting impact on the City during his 27-year tenure, but those amenities will continue to enrich Vista for decades to come.

These amenities are what make Vista special.”

Jim came to the City of Vista as Recreation Superintendent in 1977 and two years later was named Director of Parks and Community Services.

During his tenure, parkland increased from 74 to 297 developed acres with the City with construction of eight parks, nine community facilities, and the acquisition of two historic buildings.

Jim was instrumental in the development and implementation of numerous City recreation and community service programs and attractions.

Jim retired from the City of Vista in 2004 culminating a 34-year career in to City government and community service. Prior to arriving in Vista, he held recreation management and leadership positions for the cities of Alhambra, Pico Rivera, Imperial Beach, Montebello, and Santa Fe Springs.

He received a B.S. degree in Recreation Administration from California State University, Long Beach in 1970.

Jim’s professional affiliations included the California Parks and Recreation Society (CPRS), the California Municipal Athletic Association, the National Recreation and Park Association, the World Water Park Association, the Vista Rotary Club, the United

Way’s North County Advisory Board, and the Vista Ranchos Historical Society. His achievements and recognition during his career are numerous: President of CPRS, Industrial Leadership Award from the World Water Park Association, the CPRS Presidential Award, a Special Award of Excellence in Park Planning from CPRS, City of Vista Employee of the Year from the Vista Chamber of Commerce, Grand Marshall of the Vista Christmas Parade and President of the South Vista Bobby Sox among many others.

On August 25, the City renamed the interior roadway within Brengle Terrace Park “Jim Porter Parkway.” The Brengle Terrace Recreation Center will soon be renamed the Jim Porter Recreation Center.

San Diego County Department of Parks & Recreation Earns National Agency Accreditation

The National Recreation and Park Association (NRPA) announced that San Diego County Department of Parks & Recreation became one of over 100 park and recreation agencies accredited by the Commission for Accreditation of park and Recreation Agencies (CAPRA) this year.

National accreditation through CAPRA is an extensive multi-year process, which includes the completion of an application and detailed self-assessment report, a site visit by a committee of experienced park and recreation professionals, and a final assessment com-

pleted by the agency and the Commission. Accreditation requires agencies to respond to 144 standards representing elements of effective and efficient park and recreation operations. To become accredited, agencies must fully meet 36 standards deemed fundamental to a quality agency and at least 92 of the remaining standards.

CAPRA accreditation is the only national accreditation for park and recreation agencies, and is a measure of an agency’s overall quality of operation, management and service to the community. Accreditation is valid for a period of five years.

The Commission is comprised of representatives from NRPA, the American Academy for Park and Recreation Administration, the National Association of County Park and Recreation Officials, the International City/County Management Association, the American Association for Physical Activity and Recreation, the Armed Forces Recreation Society and the Council of State Executive Directors.

“Having ser ved as a member of the Commission for Accreditation of Park and Recreation Agencies for 6 years, I know the intense preparation that goes into preparing the agency accreditation application. Achieving accredited status ensure the policy makers and residents that the agency is using the best practices in parks and recreation management. I applaud the County of San Diego Department of Parks and Recreation as being one of three agencies in California who have achieved the accredited status,” said Jane H. Adams, CPRS Executive Director.

FALL 2011 • CALIFORNIA PARKS & RECREATION

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