Pitch Deck
Cali Craft Cocktails
Reality Show
Brief: “Amalfi Coast Vibes”
Concept
Drink Masters vs America’s Next Top Model
What happens?
Each week an event planner styles a venue with the following vendor teams:
Florals
Models
Rentals
Accessories
Catering (cake, charcuterie, sit down meal)
Brief: “Alternative Frogtown Wedding”
Contestants have only a theme and a color palette to work with. Once the area has been styled, they have 30 mins to make their drinks and style the scene however they envision. The mixologist has full control over the final image. TBD.
Host
Sarah Lawrence
Seasoned host with 20 years of on-screen and in-person experience.
WINNER: Rellies Mixologist of the Year New Orleans 2023.
WINNER: Fastest Margarita - Los Angeles 2023.
Professional mixologist and owner of Cali Craft Cocktails LLC.
Partnered with KTLA morning show for any cocktail segment.
Stand-up comedian touring internationally.
Australia’s Next Top Model - Season 2.
Project Runway Australia - Season 2.
The Judges
Sarah Peter
Judges score the final styled image and taste of the cocktail to determine rankings that week.
Sample episode breakdown
DAY 1
10:00am - Sarah meets with planner and florist to brainstorm and decide this week’s theme.
DAY 2
8:00am - Vendors arrive onsite to strike the photoshoot.
11:00am - Vendors get everything organized for shoot (book models, purchase flowers) etc.
10:00am - Bartenders arrive onsite.
12:00pm - The bartenders get the brief and start researching. Shoot talking heads.
11:00am - Each bartender has 30 mins with the arrangement.
4:00pm - Sarah meets with Peter to discuss the theme (optional).
DAY 3
6:00pm - Photo shoot ends, photographer edits final images.
Judges adjudicate photo & cocktails.
Core Vendor Team
Katie Planner
Tabitha Florals
Victoria Photographer
Rotating Vendors
Lauren Charcuterie
Sponsors
Jura Scotch
Casa Del Sol Tequila
Kah Tequila
Previous Examples
Brief “French Riviera”
Color Palette: Buttercup + Blue China
Brief “Monochromatic”
Previous Examples of Published Shoots
Brief: “Whimsical Wildflowers, Floral-Filled Summer Wedding”
Brief: “Artsy Rooftop Garden Wedding”
Brief “Industrial Chic Warehouse”
Brief “Chic 70s Wedding”
Brief “Modern Rustic”
Brief “Starry Dreams”
Brief: “Disco!”
Brief “Luxe Helipad Wedding”
Brief: “Covid Elopmement”
Brief: “David’s Bridal. The bride & her bridesmaids.”
Color palette: Cotton candy, maroon, emerald.
