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THE NEW YORK TIMES INNOVATIVE. ENGAGING. UNRIVALED.


EXTENDING GLOBAL REACH WITH THE WORLD’S MOST DECORATED AND HIGHLY RECOGNIZED MEDIA BRAND Cover property located in: Auckland, New Zealand


Since 1851 The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same lofty expectations and meticulous standards to the digital world that they continue to do in print. Our brand will blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience. Our 2014 plan in total is expected to deliver nearly 300 million media impressions, utilizing a 360-degree approach that aligns strategy, opportunity and tactics through a variety of cross-platform and multiple evergreen placements. Employing behavioral targeting via audience extensions and re-targeting, this plan incorporates the following: 3


TIMES VIDEO “Sight, Sound and Motion” is NYT’s mantra for 2014…To meet the needs of its audience the NYT has looked to video journalism to tell their stories in a very effective manner. Posting nearly 250 pieces of video content per month, the NYT challenged their traditional boundaries. The result is “TimesVideo” and the Sotheby’s International Realty brand is a launch partner of this innovative venture. This custom video platform provides us with an EXCLUSIVE branded playlist found within the HOME Channel and integrates our listings directly within a video environment… an environment that is being demanded by the global audience of the NYT.

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REAL ESTATE GATEWAY Each year, our brand demands innovation from the NYT…and in 2014 we maintain that goal by launching the real estate brand unit. This firsttime-offered, 100% share of voice advertising feature – across both U.S. and global Real Estate Section Homepages - expands to a full page width upon user initiation. Expected to deliver 189 million media impressions in 2014 alone, this innovative ad unit allows our brand to continuously update select, premiere listings at the gateway of the world’s oldest and most respected Real Estate property section.

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NYTIMES PROGRAMMATIC As a first time offering of the NYT, programmatic buying combines premium inventory and business technology segments to access the publication’s ENTIRE real estate readership of nearly 20 million people per month. This fullyear program is platform agnostic–helping us target potential clients across PC, mobile, tablet and video.

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TARGETED, RUN-OF-SITE BANNER ADS Rounding out our media plan is the execution of strategically placed banner ads appearing throughout the NYTimes website that when combined will deliver 6 million media impressions.

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REAL ESTATE SLIDESHOW SPONSORSHIP Our ongoing EXCLUSIVE sponsorship of the NYT real estate slide shows provides high-impact branding and lead generation for featured listings. Designed to drive an estimated 180 million media impressions worldwide, this 100% share of voice ad unit incorporates listings for sale at the beginning and end of the slideshow while consistently delivering click through rates averaging (1.14%) more than 10 times above internet benchmark levels. The highly engaged slideshow audience completes the entire slideshow 90% of the time.

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GREAT HOMES & DESTINATIONS Fixed and EXCLUSIVE placement within the Great Homes and Destinations search results page adds another element to drive incremental brand awareness and leads for the listings that are featured. The featured ad unit is dynamically updated and designed to deliver 23 million media impressions.

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PROPERTY LISTINGS As the #1 website driver to sir.com, all property listings featured on sir.com are automatically fed to NYTimes.com. Reaching over 8 million unique monthly visitors, we provide targeted, global awareness for our listings, delivering 16 million media impressions around the globe.

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All property listings featured on SIR.com are automatically fed to NYTimes.com. 11


PRINT Reaching the global audience that turns to the award-winning magazines of the NYT is another critical element to our strategy. Therefore, our brand maintains a print ad rotation schedule with select New York Times magazines designed to reach 7.6 million travel and lifestyle connoisseurs of life around the world.

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A MATCHLESS OPPORTUNITY Our network’s branding and listing exposure elements will be served up on NYTimes.com in a relevant, timely and individual basis providing a consistent and matchless opportunity to showcase the homes we represent to millions of global NYTimes.com visitors each month. In fact, our 2013 plan in total is designed to drive nearly 300M media impressions with powerful global reach:

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NYTIMES.COM | COUNTRIES

NYTIMES.COM | COUNTRIES continued

TOTAL UNIQUE VISITORS

TOTAL PAGES VIEWED

TOTAL VISITS

TOTAL UNIQUE VISITORS

TOTAL PAGES VIEWED

TOTAL VISITS

30,473,736

174,588,754

538,980,000

Denmark

107,864

464,599

10,894,000

Canada

2,093,387

8,493,693

20,042,000

Sweden

218,160

461,031

898,000

United Kingdom

1,927,576

5,925,580

2,031,000

Finland

110,612

448,115

749,000

889,870

2,943,267

5,616,000

South Africa

161,475

435,902

782,000

1,251,764

2,498,609

4,508,000

Turkey

200,360

411,542

960,000

France

564,480

2,152,719

1,325,412

Poland

166,325

392,245

622,000

Germany

638,570

2,118,996

5,358,000

Philippines

227,854

388,676

634,000

Japan

332,463

1,691,920

3,307,000

Thailand

112,365

383,993

710,000

Brazil

505,502

1,266,426

3,163,000

Malaysia

240,886

373,733

814,000

Netherlands

341,889

1,119,157

2,415,000

Hong Kong

174,684

371,536

1,915,000

Italy

308,274

1,103,184

5,036,000

Russian Federation

144,250

358,075

784,000

Singapore

230,382

1,043,743

1,935,000

New Zealand

210,835

357,648

1,126,000

Israel

143,054

992,807

1,991,000

Vietnam

111,283

299,057

614,000

Spain

255,735

867,696

2,424,000

Portugal

95,049

282,674

459,000

Ireland

228,639

803,065

1,073,000

Indonesia

112,384

225,025

430,000

Mexico

231,735

799,194

2,001,000

Taiwan

132,278

195,767

1,314,000

Switzerland

157,097

618,337

1,918,000

Chile

42,000

191,205

389,000

Norway

134,440

554,522

556,000

Venezuela

34,252

156,535

369,432

Belgium

187,045

539,259

1,003,000

Colombia

70,264

141,256

511,000

Argentina

155,093

487,512

920,000

Puerto Rico

43,345

84,474

432,000

United States

Australia India

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NYTIMES.COM | METRO AREA

NYTIMES.COM | METRO AREA continued

TOTAL UNIQUE VISITORS

TOTAL PAGES VIEWED

TOTAL VISITS

1,964,000

6,630,788

11,710,000

Los Angeles

992,000

1,632,165

Chicago

611,000

Philadelphia

TOTAL UNIQUE VISITORS

TOTAL PAGES VIEWED

TOTAL VISITS

Portland, OR

253,000

625,655

1,884,000

9,577,000

Baltimore

268,000

375,671

1,850,000

1,286,347

5,440,000

St. Louis

196,000

626,626

1,689,000

484,000

1,188,251

4,545,000

San Diego

148,000

419,935

1,617,000

San Francisco/Oakland/San Jose

533,000

1,921,196

4,311,000

Pittsburgh

159,000

381,343

1,549,000

Washington, DC

521,000

730,315

4,098,000

Raleigh/Durham

112,000

285,987

1,505,000

Boston

587,000

1,706,067

3,972,000

Indianapolis

112,000

317,789

1,501,000

Dallas/Ft. Worth

310,000

734,708

3,699,000

Charlotte

125,000

304,764

1,492,000

Atlanta

314,000

714,579

3,486,000

Hartford/New Haven

196,000

442,504

1,453,000

Houston

260,000

568,943

3,271,000

Salt Lake City

81,000

154,819

1,417,000

Minneapolis/St. Paul

251,000

611,965

2,790,000

Seattle/Tacoma

306,000

1,130,250

2,686,000

Tampa/St. Pete/S'sota

204,000

464,249

2,666,000

Detroit

210,000

515,563

2,635,000

Phoenix

268,000

593,617

2,631,000

Miami/Ft. Lauderdale

202,000

587,096

2,535,000

North America

Denver

235,000

503,424

2,352,000

Sacramento/Stockton/Modesto

232,000

523,780

Orlando/Daytona Beach/ Melbourne Cleveland

192,000 177,000

New York

NYTIMES.COM | REGIONS TOTAL UNIQUE VISITORS

TOTAL PAGES VIEWED

TOTAL VISITS

32,567,123

183,082,447

559,022,000

EMEA

6,109,463

20,049,505

41,334,000

2,214,000

Asia

4,038,223

10,772,974

22,923,000

543,793

2,149,000

Latin America

1,093,746

3,126,602

7,612,000

376,927

1,985,000 15


© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.


The New York Times