PERSPECTIVES The 23rd Annual
Fairy Tales Queer Film Festival May 21-30, 2021
2021 SPONSORSHIP AND ADVERTISING GUIDE Presented by THE CALGARY QUEER ARTS SOCIETY AND RBC
The Festival The Fairy Tales Annual Queer Film Festival is a premiere event for queer culture in Alberta. The festival showcases over 40 features, documentaries, short films, panels, workshops and local arts that are by and about the 2SLGBTQIA+ community and its supporters. We've featured local, national, and international film and arts since 1998, as a distinguished champion of queer artists and cinema in Alberta. We are proud to be the one of the largest LGBTQ2+ Film Festival in Canada, and one of few operating on the prairies. Our innovative approach launches film into the lived experience through events designed to engage the community in shared experiences and stories. In March 2020, our small but passionate team, was determined that the Fairy Tales Queer Film Festival would continue. Within two months' time, we brought all of our planned programming online with the help of the independent film platform Xerb.tv. The first ever digital Fairy Tales Film Festival was a huge success, featuring 38 films from 14 countries, a dozen live-streamed interviews with filmmakers, and over 2500 audience members from Calgary and around the world. As we navigate the continued uncertainties of 2021, the Fairy Tales team is moving forward with plans to once again host an entirely digital festival. There are many opportunities for your business get involved, support the festival and grow your community. The show will go on!
"Thanks for bringing Fairy Tales to my living room. It was a taste of normalcy in the middle of great change”
"I loved that I could see films with friends from across the country (Canmore, Edmonton, Vancouver, Toronto)”
Our Mandate Calgary Queer Arts Society is a non-profit, charitable organization located in Calgary, Alberta, that celebrates queer culture and artists through story-telling. We are passionate about bringing new experiences to Albertans, and our vision is to promote diversity, inclusion, and community-building. In addition to our annual film festival, we provide year-round programming through allyship education (OUTReels), youth mentorship (Youth Queer Media Program), The Ally Toolkit Conference and The Coming Out Monologues, YYC. The Fairy Tales Film Festival remains our largest program and is the heart of our organization!
Our Audience On average over 3,000 audience members attend The Festival each year, as well as over 10,000 participants in our other events. - over 50% are between 21 and 44 yrs old
- 25% had never attended the festival before
- 85% said they found our online streaming platform easy to use
- 75% are repeat patrons
- 80% said they loved their festival experience
Gay
35%
Bisexual
9%
Lesbian
29%
Allies
9%
Queer
11%
Other
7%
- 93% plan to attend the festival again (online or in person)
2SLGBTQ+ AUDIENCES over $150/person - average spending directly associated with The Festival (not including festival admission and fees). over 2 million – audience expenditures estimated over the past 18 years, on products and services directly related to the Festival. 41% reported greater impact on their purchasing decisions when companies advertise in the LGBTQ media. LGBTQ community members are more likely to purchase from companies with supportive LGBTQ corporate policies and engagement.
2SLGBTQ+ Audiences "Fairy Tales audiences are seeking opportunities to gather, socialize, and share. Audiences attend and participate for many personal and community reasons, and describe the Festival as social, welcoming and engaging."
100% of our patrons said they would attend a Fairy Tales event again. Some of the main ways that consumers determined if a brand was LGBTQ-friendly included; going to an LGBTQ+ event that the brand sponsored, Positive word of mouth, from LGBTQ friends or seeing the brand's ad on an LGBTQ+ website.
85% agreed that corporations that support LGBTQ+ equality are more important than ever.
Diversity is no longer viewed as a value-added component to be praised, but rather as the cost of entry. 94% of LGBTQ+ consumers would go out of their way to purchase products and services marketed directly to them. $72,800 - the average LGBTQ+ household income in Canada.
79% would pay a little more for a product from an LGBTQ-friendly company vs. their competitor.
"All were exciting, informative and easy to access and to watch. Congratulations on the selection committee for a stellar slate of feature and short films ”
"You reminded me why your work matters so much... Thanks for all you do!!”
Sponsorship Fairy Tales targets a unique niche for your marketing and promotional needs. Each year, our website, social media, marketing materials and press coverage reach an estimated 100,000+ in Calgary and region, and an estimated 10,000 nationally and internationally. The festival receives extensive media coverage, averaging over 46 articles, stories and mentions in print, web, radio, and television.
The 2020 Film Festival received 40+ sponsors and partners, with the majority being long-term supporters of two years or more. Our festival also showcases the work of our incredible local community. When you sponsor Fairy Tales, you also champion independent artists in our city.
Sponsorship Deadline: February 28, 2021
*Sign up early and get the worm
Deadline
Confirmation Deadline: April 1st, 2021
*No worm
SPONSORSHIP CONTACT
Advertising Print Deadline: April 20, 2021
Erin Jenkins erin@queerartsyyc.com 403.244.1956
Fairy Tales is a keystone for queer culture and inclusion in Alberta, cultivating enduring partnerships and championing 2SLGBTQIA+ voices and stories in film. We invite you to join our cultural celebration of cinema and community!
Presented by The Calgary Queer Arts Society and RBC:
Sponsorship Levels Friend
$350+
$550+
Supporter
Champion
$1,000+
$2,000+
Hero
$5,000+
Superstar
$10,000+
Visionary
Presenting SOLD
Logo Placement Film Festival Pre-Show Slide Presentation Film Festival Trailer Festival Poster (distributed digitally) Festival Program Guide (digital) Festival At a Glance Schedule Guide (digital)
Advertising and Recognition 2 week website banner ad* Naming sponsor for select events** Verbal recognition in special pre-taped announcements and key films E-newletter spotlight inclusion 20 second commercial* Social media mentions Logo recognition part of pre-taped introduction screened before every film Full Page back cover or inside front**
Full Page
Full Page
Half Page
Quarter Page
Eighth Page
Logo Only
Festival Program Guide Ad Size
Tickets 10
10
8
6
4
2
20
16
16
12
8
6
Complimentary Festival Passes
6
Complimentary sungle ticket client/giveaways Sponsor/donor Networking Event (2021 details TBD)
Sponsorship Levels *The sponsor must provide these items to the Fairy Tales Presentaion Society. **While available. Media in-kind sponsorship will be valued at 100% fair market value. Sponsorship Term: Agreements are valid for a 12 month period from October 1 each year, with multi-year sponsorships available.
We are happy to discuss customized packages that are tailored to your needs! Sponsorship Contact: 403.244.1956
Erin Jenkins: erin@queerartsyyc.com
Advertising Program Guide Ads: Cash only; available in addition to, or independently from Sponsorships Full Page (8.5w x 10.875h”)
$1,400
Half Page (Horizontal 7.5w x 4.5h” | Vertical 3.5w x 9.125h”)
$900
Quarter Page (3.5w x 4.5h")
$500
Eighth Page (3.25w x 1.75h")
$300
Footer Ad (8.5w x .5h")
$50/page
ProgramDonations Guidelines Our program is an 8.5"x11" full colour digital guide with hyperlinks directly to your business and viewership of approx. 4000.
- All ads must have at least a 1/8" margin -Text must be embedded and converted to curves/outlines - Acceptable formats: CMYK 300 dpi, TIFF/JPG, EPS, PDF
-Only full sized/hi res files will be accepted
Direct Advertising: Perhaps an exclusive pre or post-show event? Film Naming
"This film is sponsored by... (your business here)"
Donations $500
Includes logo and name recognition associated with your film, option to introduce the film and advertise in the lobby at the film.
Exclusive Streaming Event Naming
"This streaming event is a (your business here) event"
$500
Cash Donations start at $25, and are eligible for charitable tax receipts. This is ideal for individuals and small businesses wishing to contribute directly to the Festival.
This event is organized by your business and speaks to your interests.
Donations
Film Award Naming "The (your business here) Audience Favourite Award"
$1,000
Includes your name on audience award ballots & award media.
Exclusive Film Award Category Naming "The (your business here) Award"
We work together to create your own award category.
$1,000
Please note that, based on Canada Revenue Agency’s guidelines, charitable tax receipts are only provided for cash donations. Therefore, sponsorships, in-kind services, or other purchases are not eligible for receipts. Donations and sponsorships are treated as separate transactions.
Volunteer We have always relied on our amazing volunteers to pull off our festival every year. While we remain digital in 2021, we regret that there are limited volunteer opportunities at this time. We look forward to welcoming back our amazing volunteers in the near future!
PERSPECTIVES The 23rd Annual
Fairy Tales Queer Film Festival May 21-30, 2021