Cale Design Co Logo Book

design co.

LOGOS & BRANDING

SOUL BOX TRESTON J. HENDERSON ROCK CASTLE WEALTH ADVISORS STUDIO C COFFEEHOUSE BLOWN UP CLOUDBURST LAUREN KENT BEACON MUSEUM OF MODERN ART AUGUST HILL WEALTH ADVISORS MINDFUL STATE

SOUL BOX Soul Box is an Alt-Rock Band located in Nashville, Tennessee. Soul Box’s debut EP Desperate Space features songs detailing a woman’s experience overcoming mental struggles and finding the light and herself again.

TRESTON J. HENDERSON Treston is a recent BFA graduate with a degree in musical theatre from Austin Peay University in Tennessee. He is a dancer, singer, actor, and teacher.

It was important to him that his logo be a good first impression for talent scouts and potential students.

Treston J. HENDERSON

Treston J. HENDERSON

ROCK CASTLE WEALTH ADVISORS Rock Castle Wealth Advisors is a wealth advising team in Central Tennessee looking to help people achieve their financial dreams in a safe and effective way so as to be able to truly experience the benefits of their growing wealth.

STUDIO C COFFEEHOUSE Studio C Coffeehouse is launching a national campaign with stores in Nashville, Atlanta, New York, and Chicago. They love the arts and artists, showing local art on the walls in the shop and featuring artists in the evenings on their stage. While Studio C is a franchise, a core value of the brand is feeling like the local neighborhood shop.

BLOWN UP Blown Up: Graphic Abstraction in 1960’s Design is a travelling art exhibit that calls the St. Louis Art Museum home. It features textiles, furniture, fashion, and prints highlighting the exaggerated shapes and bright playful colors we commonly associate with the era in a way that allows us to also consider social issues of the time.

CLOUDBURST Cloudburst’s sparkling water line is packaged in frosty glass bottles and remains crisp until the last sip.

The brand is committed to impacting the world and enviornment positively as they make their delicious beverages available.

LAUREN KENT Lauren Kent is a Broadway Actress seeking to play the leading ladies and femme fatales. She wanted a logo that would be sophisticated and clean, with movement that would nod to her love of dance.

Additionally, her lucky number is 4, so hiding that within her mark felt like the ultimate good-luck charm to take to auditions.

BEACON MUSEUM OF MODERN ART Beacon Museum of Modern Art is located in Miami Beach, Florida and promises to be an escape from the Florida sun into an air conditioned world with art pieces sure to leave you thinking. Beacon is committed to building on our past and creating a more inclusive and positive future together.

B E AC O N MUSEUM OF MODERN ART

B E AC O N MUSEUM OF MODERN ART

AUGUST HILL WEALTH ADVISORS August Hill is a CPA with decades experience working with middle class families to create generational wealth with seemingly small alterations to how they think about and use their money. August also has a weekly podcast where he offers coaching and new critical thinking skills to help his audience have a better relationship with their money.

AUGUST HILL W E A LT H A D V I S O R S

AUGUST HILL W E A LT H A D V I S O R S

MINDFUL STATE Mindful State is a positive psychology magazine that is printed quarterly, offering articles about improving the quality of life through mindfulness and careful framing of ones circumstances. They are committed to helping readers fill in the gaps of their understanding in a fun and playful way that will ultimately impact their every day lives.