Security guards in urban india final

SECURITY GUARDS IN URBAN INDIA

Neha Khandelwal

Vivek R Kotagiri

PROBLEM STATEMENT

“To Bridge the Gap between Unskilled labourers and jobs by using technology and rebranding their image in Urban India ”

VISION STATEMENT

“To elevate the status of Unskilled Labour in India.”

Who is an Unskilled Labor ?

Low Income Low Living standards Workers who do not have certificates for their skills Temporary/ Contractual Work

Who is a security Guard ?

According to the PSARA Act, 2005 The one who guards a person/property, renders necessary assistance to the police and brings to the notice of his supervisor the violation of any law.

STAKEHOLDERS

Private Security Agencies

Government

Security Guards

Clients

Migrant Workers

EFFECT

INSIGHTS

CAUSE

Choice to work with agency or directly with client

SECURITY HAS TO MAKE YOU FEEL SECURE

Verification of security guards not possible.

Security guard skill training will provide them CONFIDENCE

Trust factor is extremely important.

EFFECT WHY ? Migration workers verification requires collaboration of different agencies . Time taken : 45 days - 6 months

SECURITY GUARDS CAN ALSO BECOME ENTREPERENEURS

Security agencies USP is that they offer a reliable ,trust worthy option

CAUSE CERTIFICATION ,VERIFICATION information provided for public access

CAUSE License from school as “security guards “

RATIO I P S IN N

SPECIALIZED SKILL SECURITY TRAINING SCHOOL

US provides licencing option to security guards ( this enables publically available record )

CAUSE Unlike skills acquired by carpenters ,electricians .Security guard skills DO NOT EXSIST

EFFECT EFFECT EFFECT

Average age of security guards is 25 and above and they frequently switch jobs.

Clients want more skills but least pay.

NEED TO REINVENT SECURITY GUARD AS A “SKILL BASED” JOB

Will create value for job in the eyes of both Clients & Security Guards.

Career Progression on the basis of skills acquired will create better job satisfacton.

KNOWLEDGE OF TECHNOLOGY CAN MAKE SECURITY GUARDS JOB MORE EFFICIENT, RELEVANT AND VALUABLE.

They have a lot of idle time in hand during their shifts.

CAUSE Security jobs are mostly manual.

With new security technology coming up, it is important to keep up with tech.

Mobile Classrooms (Skill Training )

OPPORTUNITY ROAD MAP moorssalC e liboM

EXISTANT

TRAINING SCHOOL

Industries

CLIENTS

Agencies

CHANNEL

Local Agent

REVENUE We connect with the CLIENTS (Migrant workers and Industry) only through the agency.

Migrant workers CLIENTS

Mobile Classrooms

OPPORTUNITY ROAD MAP

moorssalC e liboM

PROPOSED

TRAINING SCHOOL

Industries CLIENTS

The Migrant workers only go through the training school to the agency or Final Employees Channels DTH Channel

Revenue

Online portal Rural Head Migrant workers

FEATURES OF THE SCHOOL VERIFICATION & PROVIDING INFO ON PUBLIC PLATFORM SPECIALIZED SKILL SECURITY TRAINING SCHOOL

BASIC SKILLS TRAINING (Reading & writing Using app & smart phones Management & Marketing etc)

INDUSTRY BASED TRAINING (Manufacturing, Hospitals etc.)

TECHNOLOGY TRAINING

CONNECTING TO JOBS THROUGH THE SCHOOL OR SELF

(CCTV cameras, security and fire alarms etc.)

LISCENSE TO BE A SECURITY GUARD

PRODUCT ECOSYSTEM MAP

PRIMARY RESEARCH

Who ?

Capt(retd) Parasuraman Seetharama GM, Prog, NDA Agency “People have an attitude of we don’t need security since they think bad things would never happen to them”

There is a need to create more awareness about how security makes your life better and more secure.

Who ?

Col. S. A. Muddiah, Chief officer, Operations, NDA Agency “People want maximum skills but minimum wages. Only 97% people do not care about what govt. mandates wages are.�

There is a need for creating value in the minds of clients for security sklls.

Who ?

Bir Singh Thapa, Local Agent “I got a tender from Government for 1000 labourers but I couldnt source that many. Getting labourers is difficult.�

The process followed for recruitment is still referral based or using local agents in rural areas.

Who ?

Pancham Kanu, Assam Security Guard at Srishti “This is a Karo ya Maro job. In this other security agency where my brother works, they given bonuses every 6 months,for every 30 days consecutive duty performed and he doesnt have to buy his own uniform !�

Money is a huge factor for the security guards but even more so is the feeling that their job is a good job.

It all adds up to JOB SATISFACTION.

Who ?

Security Guard at Umesh PG “I want to go back to my home for farming in next 2 yrs but I also know someone who has been a security guard for 30 yrs.”

Once a security Guard always a security Guard.

Nobody wants to be a security Guard by “Choice”.

Who ?

Anand G, Head of Admin, Srishti, Client of NDA Agency “We have to train these people for atleast 1 month.

We just hired a Head supervisor because we needed someone who could understand english.�

Skills based on the place of employment is missing.Govt mandates 23 days of training for civil guards but it is only fulfilled on paper.

Who ?

Vijay Sharma, Client of G4 Security Agency “G4 has a big name. I can reply on them and in the field of protecting my valuables it is of high importance�

Trust is an important factor in the field of security guards. The lack of verification of individual candidates mean that the security agency can be the face of that trust for clients.

Who ?

Padam Bahadur, Nagaland Security Guard at Srishti “I have never seen the inside of the school but since the agency asks for you have passed 8th std, I told them I was.”

“5 minutes training only”

Training is a sham in the civil security guard region. Also, verification does not happen due to the cumbersome process.

Secondary Research & Trends Conclusion

Migrant Workers on Contractual Basis

ESIC Act* is a lifesaver for not just security Guards but all unskilled labors & their dependents.

*Employee’s State Insurance Act, 1948

Private Security Industry Worth Rs.22,000 crore. *

*Federation of Indian Chambers of Commerce & Industry

There is an increase in security threats and crime rate which has lead to a boom in this industry.

131 policemen for 1 lakh people *

*Bureau of Police Research and Development

PROCESS

For Problem Statement : Is & Is Not PEST-DD Contextual Mapping

SWOT Analysis

Secondary Research

Primary Research (Interviews)

Concept Development

Product Ecosystem Map

Affinity Mapping This process is not in a sequence beacuse we kept going back and forth to research more, to change initial ideas.

Ideations & Iterations

To integrate security guard with national security.

1.

To provide people with personal security guards on need basis.

2.

To train and directly connect the security guard with the clients through collaboration with builders

3.

Critical CriticalThinking thinking using De Bono

• • • • • •

Would security guards leave their jobs to attend training classes?

Will the clients be willing to allow the guards for training?

Will security guard’s travel for training, if yes how far?

Can we provide them spot training?

Should we keep the agents in the loop?

What are crucial skills needed for a security guard ?

Reflections

This project has different working methodologies starting from defining a problem statement to formulating a business modal canvas.

During the project we understood and emphasized the present scenario of the unskilled workers and learned how to focus on the brief and not make it into a world problem.

We got some deep insights into security guard’s working style and living conditions.

It was surprising to know about different under utilized laws/acts formed by the government.

The importance of working with the entire ecosystem to develop a sustainable model became clearer.