Step 1: Interview your friends

Ask the people who know your business why they love what you offer instead of the competition. (Success is discovering at least one thing you didn’t know.)

An MVC is all about learning fast. And talking to people you already have a relationship with— current stakeholders, partners, customers, even your friends— can jump start the ideas that will fuel your campaign thinking.

You don’t need a multi-million dollar research budget to understand the market and your customers.

An MVC is all about learning fast. And talking to people you already have a relationship with— current stakeholders, partners, customers, even your friends— can jump start the ideas that will fuel your campaign thinking.

Step 1: Interview your friends