The Sunice Brand Story

T H E S U N I C E B R A N D S T O R Y

Sunice was established in 1976 as a result of a meeting between a clothing designer and a manufacturer of emergency services uniforms. Soon after, Sunice began applying the same technologies used to protect in extreme conditions to making insulated outerwear for outdoor enthusiasts.

In 1982 Sunice was asked to make the suits that outfitted the first Canadian expedition to the summit of Mount Everest. Sunice also had the privilege of outfitting the first North American woman to climb the summit of Mount Everest.

From these beginnings Sunice continued to build outerwear of remarkable quality. In 1988 Sunice was selected to outfit the Canadian Olympic team and in 2010 Sunice was an Olympic licensee for technical performance wear for the Vancouver games.

In the early 90’s Sunice brought their expertise in performance wear to golf and soon became the preferred choice of outerwear for PGA Tour players. Sunice has been the chosen Brand of Outerwear for Presidents Cup teams since 2011, most recently outfitting both the United States and International teams in the 2017 Presidents Cup.

The Sunice TOUR dominance was validated in 2015 by a Darrel Survey that saw Sunice win every official count, making it the #1 Outerwear Brand on Tour. This recognition was made even more special due to the fact that all players were wearing Sunice by choice and not because they were under contract.

Sunice continues to evolve and lead the industry with products of exceptional performance.

TODAY

Each and every piece of Sunice apparel is designed and manufactured with very specific construction and insulation requirements. Everything we have learned about warmth, comfort and freedom of movement goes into every product we make. Consequently, we deliver apparel that will keep skiers protected from the elements — even on the coldest of January chairlift rides.