Instagram Academy

boosting online business

With Facebook and Instagram as partners, HKFYG launched the "SIC X IG Academy" for 18–35-year-olds who run companies or are setting one up. The plan is to facilitate online business.

Online shopping has long been the norm, not only in Hong Kong but around the world, especially among young people. So how can we facilitate young entrepreneurs who want to make the most of the trend to grow their own businesses?

Instagram is one of the most popular social media platforms in the world of today. It has a vast user base and doubles as an excellent platform where businesses can showcase products and services to a broad audience. So, until April 2021, young people are heading to the Instagram Academy at the HKFYG's Social Innovation and Youth Business Unit to learn how very effective it can be as a marketing channel with people of all ages.

With the help of the Facebook team, participants are given tips about brand building, broadening a fan base, posting stories and placing advertisements. Instagram also offers a plethora of targeting options. The young entrepreneurs also meet famous Hong Kong opinion leaders and successful Instagram entrepreneurs who share their own business journey stories.

p Facebook and HKFYG representatives enjoy the moment with the successful Instagram entrepreneurs. The training is virtual and there will be two online business consultation sessions for participants to get and specific advice on their own particular startup ideas. And so far the feedback has been very positive. Asked how useful the programme is for building their knowledge base and sharpening marketing techniques for Instagram, 80% of participants, gave a big thumbs up. The next step will be to offer placements in selected retail outlets so outstanding participants can put what they have learned into practice and polish online business skills.

Thanks to its parent company, Facebook, it has access to features like advertising based on age, location, gender, interests, and much more. Building better brand-follower relationships and grasping audience engagement help entrepreneurs make well-informed decisions about content which means turning followers into customers.

More details hkfyg.instagramacademy.hk Enquiries May Lee 3595 0945