IS S UE
MONTHLY
30
JOURNAL FOR SMALL BUSINESS PEOPLE
January 2019
C2C DAILY this issue
Inspiration Quotes….
Bey’s Straight Talk P.1 "Be vigilant; guard your mind
Tax Tips P.2
against negative thoughts." Buddha
Eye’s On It P.3 "Research shows there is a
Trends & New Software P.4
strong correlation between positive feelings toward your job, and job performance and productivity." Reen Rose
BEY'S STRAIGHT TALK MARKETING JOURNAL .
positively. Try to have an
Most experienced Internet marketers teach that e-mail marketing is still the most effective way to sell to potential customers. The basic formula goes something like this:
optimistic outlook in the midst
(1) Develop a list building strategy by:
Train your mind to think
of a negative
situation. Jonathan Brown
Place ads in publications related to your niche to drive potential subscribers to your squeeze page.
"There are always flowers for those who want to see
Write articles about a subject(s) related to your niche.
Set up a Blog and post to it on a daily basis. The search engine spiders will visit your blog when you post on a regular basis.
them." Henri Matisse "It's hard, but it's not as hard as you think if you think positive." Shirlene Cooper
"Once you replace negative thoughts with positive ones,
Use pay per click to drive traffic to your offer to get people to sign up for your list.
Use offline advertising such as post cards to drive traffic to your web site and sign up for your list.
you'll start having positive results." Willie Nelson "You must not allow yourself to dwell for a single moment on any kind of negative thought." Emmet Fox
Do a joint venture with a marketer that already has an established list.
Develop strategies to use on social media sites such as Linkedin, FaceBook and Twitter to tap into the tens of millions of people who regularly visit these sites.
(2) Once you start getting visitors to your site, the next step is to get as many of those visitors as possible to sign up for your offer. Most marketers will do this by offering some type of free gift to motivate visitors to sign up for their list. This is a crucial part of the strategy. Your free offer must be very compelling to get people to take that next step -to accepting the gift and signing up for your list. (3) After you get some of those visitors on your list the next step is to begin to build a relationship with your new subscribers. There are numerous reasons why email marketing is not working for most marketers today. One of the biggest reasons is: FREE STUFF That's it. Just about every marketer thinks that they have to offer some kind of free gift to get people to sign up for their list. What we have to understand hs that many people sign up only to get the free gift. Some will give a bogus email address or an address to a junk email account that they never even look at. Look, a person could start a complete info business
Con’t on Pg 2
BEY'S STRAIGHT TALK MARKETING JOURNAL con’t from page 1
Top Tax Tips for Home Business Owners 6 Ways to Make Tax at first-time ITTime A Breeze. managers really need to TRUEX know. BY LESLIE
just by signing up to lists offering free reports or ebooks. This would be very easy to do because there are so many marketers eager to get people on their list by offering something free. The trick is to give away a free gift and still get the subscribers to actually read your email messages. Here's one solution that might help to solve that problem: Make your free gift a five part information product that will be sent to the new subscriber once each day for the next five days. Each day you will give just enough information to arouse th e reader's curiosity so they feel compelled to open the next day's email. If this is done right, most of subscribers will stick with you. They will always open your email messages because they know you consistently provide them with outstanding information Email marketing is going to get more difficult in the days ahead. But it is still the best way to build relationships with your subscribers. To make it work for you, you'll have to be more creative than your competition just to get your email messages opened. Until next time, Happy Marketing. Gregory Bey
1. Develop a System
Financial
You need a system for invoices and expenses when it comes to tax time. There is no excuse for shoeboxes, which leave you dreading
the
drudgery
of
software
or
online
Technology
has
now
you can import the data into tax software saving substantial time.
of
your
2. Know Your Deductions
often avoid the home-office
still have a filing system for
offices have become more mainstream, and the IRS has
File similar receipts together relaxed the rules. That said,
bills, etc. Or, scan and organize
you can only take the
your recepts digitally. Either
deductions for which you
way, tallying your expenses will
qualify. The home office
be much quicker at the end of deduction requires that your
the year.
home office is used regularly Another option is to keep a journal where you write down
your business and is
receipt to the page. However
the principal place of business.
receipts,
keep
up
on
setting up an LLC. 4. Track Your Car Expenses
The IRS allows you to deduct car expenses related to your home business. You have two options; the standard deduction based on the miles you drove or actual car expenses. To take the mileage deduction, keep a record of the miles you have driven.
and exclusively for running
the expense and attach the
you choose to manage your
your business up and running,
deduction fearing a potential audit. Fortunately, home
such as office expenses, hotel
this year, you may be eligible
such as buying a permit or Home-based business owners
business easier, but you must
receipts and other paperwork.
If you started your business
to deduct the costs of getting
made recording the financial aspects
Expenses
expenses as you go if you prefer, and
sorting through receipts and other random bits of paper.
3. Include Your Startup
accounting can track your income and
If you use the corner of a
the
process throughout the year
room, you can only consider
instead of waiting until tax time
the square footage of that
to get your receipts organized.
corner the entire room.
Con’t on Page 3 Cont
Financial software or online accounting
can
track
your
EYE ON IT Our Facebook Friends Find us on Facebook at www.facebook.com/c2cdaily/ Come join us and lets get creative.
C on’t f r om page 2
6 Ways to Make Tax Time A Breeze
5. Consider Health Insurance and Retirement Expenses
As a home business owner, you are responsible for health insurance and retirement. Fortunately, many health expenses and r etirement savings are tax deductible.
6. Consider Estimated and Selfemployment Taxes In
a
traditional
employer
job,
withholds
your taxes,
social security, and medicare payments from your paycheck each
month.
business
As
owner,
a you
home are
responsible for making these payments.
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In the case of taxes, you are
your tax return in April.
required to make estimated tax payments four times a year
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instead of monthly.
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C2C DAILY Issue 01 JANUARY 2019
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