Airbrush Dojo Magazine Business Plan

AIRBRUSH DOJO MAGAZINE

DANNY ROWLAND AIRBRUSH DOJO 1600 JONES DR 115 ARLINGTON YX (817)705-0686

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Table of Contents

1.0 Executive Summary ................................................................................................................ 1 1.1 Objectives ............................................................................................................................... 1 1.2 Mission ..................................................................................................................................... 2 1.3 Keys to Success .................................................................................................................... 2 Chart: Highlights ...................................................................................................................... 2 2.0 Company Summary................................................................................................................. 3 2.1 Start-up Summary ............................................................................................................... 3 Table: Start-up Funding ........................................................................................................ 4 Chart: Start-up ......................................................................................................................... 5 Table: Start-up ......................................................................................................................... 5 2.2 Company Ownership ........................................................................................................... 5 2.3 Company Locations and Facilities ................................................................................... 6 3.0 Products ...................................................................................................................................... 6 4.0 Market Analysis Summary .................................................................................................... 6 5.0 Strategy and Implementation Summary.......................................................................... 6 5.1 Marketing Strategy .............................................................................................................. 7 5.1.1 Distribution Strategy ................................................................................................... 7 5.1.2 Marketing Programs .................................................................................................... 7 5.1.3 Strategic Alliances ........................................................................................................ 7 5.1.4 Promotion Strategy ...................................................................................................... 8 5.1.5 Pricing Strategy ............................................................................................................ 8 5.2 Sales Strategy ....................................................................................................................... 8 5.2.1 Sales Forecast ............................................................................................................... 9 Table: Sales Forecast ....................................................................................................... 10 Chart: Sales by Year ......................................................................................................... 11 Chart: Sales Monthly ........................................................................................................ 11 5.3 Milestones ............................................................................................................................. 12 Table: Milestones ..................................................................... Error! Bookmark not defined.

Chart: Milestones ..................................................................... Error! Bookmark not defined.

6.0 Management Summary ........................................................................................................ 12 6.1 Management Team ............................................................................................................ 12 6.2 Management Team Gaps ................................................................................................. 12 6.3 Personnel Plan ..................................................................................................................... 13 Table: Personnel .................................................................................................................... 13 7.0 Financial Plan .......................................................................................................................... 14 7.0 Financial Plan .......................................................................................................................... 14 7.1 Important Assumptions.................................................................................................... 14 Table: General Assumptions .............................................................................................. 14 7.2 Key Financial Indicators ................................................................................................... 15 7.2 Key Financial Indicators ................................................................................................... 15 Chart: Benchmarks ............................................................................................................... 15 7.3 Break-even Analysis.......................................................................................................... 16 Table: Break-even Analysis ................................................................................................ 16 Chart: Break-even Analysis ................................................................................................ 16 Page 1

Table of Contents

7.4 Projected Profit and Loss ................................................................................................. 17 Chart: Profit Yearly................................................................................................................ 17 Chart: Gross Margin Monthly ............................................................................................. 18 Chart: Gross Margin Yearly ................................................................................................ 18 Table: Profit and Loss ........................................................................................................... 19 Chart: Profit Monthly ............................................................................................................ 20 7.5 Projected Cash Flow .......................................................................................................... 21 Chart: Cash .............................................................................................................................. 21 Table: Cash Flow.................................................................................................................... 22 7.6 Projected Balance Sheet .................................................................................................. 23 7.6 Projected Balance Sheet .................................................................................................. 23 Table: Balance Sheet ............................................................................................................ 23 7.7 Business Ratios ................................................................................................................... 23 7.7 Business Ratios ................................................................................................................... 23 Table: Ratios ........................................................................................................................... 24 Table: Sales Forecast ..................................................................................................................... 1 Table: Personnel .............................................................................................................................. 3 Table: Personnel .............................................................................................................................. 3 Table: Profit and Loss .................................................................................................................... 4 Table: Profit and Loss .................................................................................................................... 4 Table: Cash Flow ............................................................................................................................. 6 Table: Cash Flow ............................................................................................................................. 6 Table: Balance Sheet ..................................................................................................................... 8 Table: Balance Sheet ..................................................................................................................... 8

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 1.0 Executive Summary C2C Daily is the publisher of "Airbrush Dojo" magazine. The magazine, which has already printed an initial issue in November/December 2020 is directed at airbrush artists at all levels of business throughout the United States. The management of C2C DAILY is targeting a total combined circulation of "Airbrush Dojo" of 206,000 in year one, increasing to 310,000 by the end of year three. The magazine will be published bi-monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct mail to targeted lists of artists will be utilized to build subscriptions.

In addition, C2C Daily will market books via direct marketing and through established artist distribution channels. The direct marketing of C2C DAILY books will be implemented through its magazine readership base.

Publishing is a high profit and high margin business. The key to success is successful marketing. C2C Daily has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly. The same channels and methods were utilized to establish a circulation of 500,000 in the first year for the Visionary Artist's periodical.

Successful execution of C2C Daily’s plan will produce sales revenues of $3.1 million in year one, $4.8 million in year two, and $6.4 million in year three. Net profit will increase steadily over the next three years.

The highlights of the business plan are illustrated in the following chart. Sales, margins, and net profit increase each year. The lowest margins occur in year one, reflecting the marketing costs of building the circulation base.

1.1 Objectives The initial objectives of The Group are as follows: 1. To raise seed capital of $150,000 to ensure publication by month two and to establish a cash reserve to market subscriptions.

2. To have 90,000 subscribers by the end of year one through direct sampling and marketing.

3. To have an additional 50,000 subscribers by the end of year one through organizational sales.

4. To have 10,000 more two-year subscriptions sold.

5. To publish two 36 page issues initially with press runs of 50,000 promotional copies each.

6. To go to 48 pages by issue number three and increase press runs to 75,000 promotional copies.

7. Increase to 100,000 promotional copies in issues five and six.

8. Increase average ad page cost from $1,819 to $2,618 by the end of the first year.

9. To sell an average of 17.5 ad pages per issue throughout year one.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 1.2 Mission "Airbrush Dojo" magazine is for the artist who is a worker at any level. The magazine has a commitment to be a platform to profile artists who are representing artistic vision in the marketplace and who can both encourage and provide role models to other men and women.

C2C Daily, through its magazine, books, and editorial content, will be a vessel to inform artists about artistic principles in everyday business and will encourage interaction among artists as business people. Our mission is to promote the concept of "community" in the workplace.

1.3 Keys to Success The keys to success are:       

Attaining targeted circulation levels.

Controlling costs while spending the maximum on subscription marketing in year one.

Carefully monitoring response rates of all media executions.

Follow-on marketing of two to four book titles in the first year.

Attaining targeted advertising sales revenues.

Having quality editorial content in each issue.

Making all production and distribution dates in a timely fashion for each issue.

Chart: Highlights

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 2.0 Company Summary C2C Daily began as a joint concept between two small business people, Dr. James Moss, an advertising executive, and Daniel Rowland, a current Airbrush Artist and the owner of the "Airbrush Dojo" name. Mr. Rowland will promote "Airbrush Dojo" as a radio program for syndication (a separate business entity).

Mr. Rowland is licensing the "Airbrush Dojo" name to C2C Daily for the sum of $1 (one dollar).

Mr. Rowland will also receive one page of advertising at no charge in each and every issue of the magazine and one page of editorial in each issue (as the founder of the magazine). It is expected that the radio show produced by Mr. Rowland will be a powerful promotional vehicle for the magazine.

C2C Daily will have exclusive rights to "Airbrush Dojo" for all print media, electronic media (Internet home page, CD-ROM, Interactive Publications, etc.), catalogue business, and possible seminars and workshops devoted to the artistic business person.

2.1 Start-up Summary The following tables and chart outline our start-up requirements and needed funding.

Equity investment in the company is now being made available to outside investors for the first time. The purpose of this investment is to raise the needed "seed" capital to launch the magazine. An initial Private Placement offering to raise from $150K to $375K is in progress. The minimum amount of the offering would be sufficient to publish the first new issue in 1997.

Money raised in excess of the minimum will enable full-scale sampling and marketing of subscriptions. It is possible that no further investment may be needed. However, it cannot be assured that additional capital will not be required in the future or that sufficient capital will be available to continue publication.

We anticipate buying back the outside investment in year three for $1.5 million.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Table: Start-up Funding

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required

$83,000 $67,000 $150,000

Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets

$0 $67,000 $0 $67,000 $67,000

Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities

$0 $0 $0 $0 $0

Capital Planned Investment Private Placement '96 Investor Additional Investment Requirement Total Planned Investment

$150,000 $0 $0 $150,000

Loss at Start-up (Start-up Expenses) Total Capital

($83,000) $67,000

Total Capital and Liabilities Total Funding

$67,000 $150,000

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Chart: Start-up

Table: Start-up

Start-up Requirements Start-up Expenses Legal Stationery etc.

Brochures Consultants Development Advisory Fee Rent 1st Issue Total Total Start-up Expenses

$7,500 $2,500 $5,000 $12,500 $8,000 $7,500 $40,000 $83,000

Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets

$67,000 $0 $0 $0 $67,000

Total Requirements

$150,000

2.2 Company Ownership Daniel Rowland is the founder of Airbrush Dojo, Inc. that was formed as a NOT FOR PROFIT corporation. He currently is the Director.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 2.3 Company Locations and Facilities C2C DAILY, Inc. has current offices at 1600 JONES DR, ARLINGTON, TX. 76013 The phone number is 817-705-0686. The office is fully equipped and functional. It is not anticipated that expanded facilities will be needed for the first few years of the plan. All business, management and editorial functions will be performed there. All printing, mailing, warehousing, and fulfillment is outsourced.

3.0 Products C2C DAILY will publish "AIRBRUSH DOJO" magazine. The magazine is high gloss, 48 pages, contemporary in look and appeal. Quality art content is the constant goal. The magazine will be entertaining and newsworthy and thought-provoking. It will appeal to a broad artist readership.

No magazine like it is available today.

C2C DAILY will also publish softcover and hardcover books. Certain titles will be published in softcover "trade" size. Others (called "booklets" in this plan) will be similar to "paperback" size.

Contemporary Arts themes will prevail, particularly those that deal with the demands placed on both business and family life by today's business climate.

4.0 Market Analysis Summary The target market is broadly based and is defined as the artist business person at all levels in any organization.

Market segments are defined by organizational affiliation.

Media strategy and execution may vary by segment.

5.0 Strategy and Implementation Summary Our strategy is based on serving a clearly defined niche market well. By having an identifiable market with available lists and related memberships, the management of The Group believes we can exceed publishing industry standards for conversion of potential subscribers. Committed artists are a passionate and loyal clientele. A thirst exists for the published periodical product that "Artists in Business" will provide. The initial issue, published in late summer of 1996 met with rave reviews at booksellers and distributors conventions and was profiled on Arts News radio. The task is to reach and inform the target market. The strategy is to combine sampling, direct mail, and group membership solicitation to build circulation through both subscriptions and newsstand distribution. Multi-channel distribution principles will be employed. Each has a differing margin structure but the combination will maximize the potential reach of the magazine.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 5.1 Marketing Strategy New subscriptions are both sample and media based. Sampling will be done to both known arts organization members and to artist mailing lists. Several of these databases are already available to The Group. "Artists in Business" has access to a list of 100,000 Artist business leaders. All will be sampled with the magazine.

Sample runs will be: 50,000 issues on the first and second runs, 75,000 issues on the second and third runs, and 100,000 issues on the fifth and sixth issues of 1997. All cost associated with these sampling programs are included in the advertising and promotion budgets for those months. A total of $362,000 will be spent on direct mailed sampling geared to subscription.

In alternate months, print media will be used. Arts publications will be employed. "New Brush" magazine, "Colors" magazine, and "Artistic License Today" will have the early insertions. As subscription base grows general interest media will be used later in the year. "Inc." magazine and "Business Week" are likely choices.

Finally, sales to Arts supply and retail bookstores through magazine distributors will also be accomplished. Key distributors have already expressed interest in the publication.

All sales projections through this multi-channel approach will reflect the different pricing and margin considerations pertinent to each.

5.1.1 Distribution Strategy Distribution of magazines and books through retail channels are projected at retail less 60%.

Subscriptions through organizations are projected at list less 50%.

All direct sales are booked at full revenue. Cost of product is deducted for 6 issues per year.

Fulfillment costs are expensed.

Direct sales of books are billed to credit cards and drop shipped. The magazine is an ideal vehicle to promote these sales.

Future sales are planned directly over the internet from the AIB website.

5.1.2 Marketing Programs Request our Strategic plan to see this/

5.1.3 Strategic Alliances The strategic alliance with Dr. James Moss and his AIB radio broadcasts holds great potential.

Moss plans to syndicate the broadcasts on Arts News radio stations across the U.S.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 5.1.4 Promotion Strategy In addition to advertising, direct mail, and media executions, public relations exposure will benefit magazine circulation significantly. Danny Rowland has already appeared and been interviewed in an Arlington, TX Biztv in January 2019. Tapes of these interviews are available.

In one instance more than 1800 calls were received requesting subscription information from a single program.

Daniel Rowland has also been asked to tape programs for a several internet radio station on the subject of Artists in the workplace.

Promotion strategy for sales through organizations to their memberships includes a split of the first year's subscription revenue with the selling organization.

5.1.5 Pricing Strategy The "Airbrush Dojo" magazine will sell for $3.95 per single issue a digital download platform.     

A one-year subscription is $16.95.

A two year subscription is $29.95.

"Trade" soft-cover books will sell for $14.95.

Paperback size "booklets" will sell for $7.95.

Future hardcover books will sell for $19.95 to $22.95. No hardcover sales are projected in this three year plan.

5.2 Sales Strategy Our combined sales strategy of sampling, direct mail, and organizations will result in the following first year sales goals:   

90,000 one-year subscriptions.

50,000 one-year subscriptions through organizations.

10,000 two-year subscriptions.

Four book titles are factored in in the second half of the year. Two are "trade" and two are "booklets." Sales goals are modest.

The following sections illustrate annual revenue over the next three years of $3.1, $4.8, and $6.4 million respectively.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 5.2.1 Sales Forecast The following table and chart presents specific sales forecasts by product, by month, over the first year of sales development. Years two and three are cumulative totals only. All sales project the relevant unit cost and margin differences to reflect discounts, commissions, and revenue splits.

Discount on ad revenue is 15% agency commission and 20% sales commission for a total of 35%.

All product costs for subscriptions are based on $.40 per issue--6 issues for one year, 12 issues for two years.

The only cost not included here is an author's royalty on book sales--expected to be 15%.

These royalty costs are incurred on the P & L statement as an expense item.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Table: Sales Forecast

Sales Forecast Year 1

Year 2

Year 3

Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl Total Unit Sales

90,000 10,000 50,000 56,500 118 25,500 7,000 14,500 0 253,618

120,000 20,000 50,000 72,000 150 50,000 20,000 30,000 15,000 377,150

150,000 30,000 50,000 80,000 150 80,000 30,000 50,000 20,000 490,150

Unit Prices Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl

Year 1 $16.95 $29.95 $8.50 $0.99 $2,182.00 $14.95 $5.98 $7.95 $0.00

Year 2 $16.95 $29.95 $8.50 $0.99 $3,365.00 $14.95 $5.98 $7.95 $3.18

Year 3 $16.95 $29.95 $8.50 $0.99 $3,976.00 $14.95 $5.98 $7.95 $3.18

Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl Total Sales

$1,525,500 $299,500 $425,000 $55,935 $257,476 $381,225 $41,860 $115,275 $0 $3,101,771

$2,034,000 $599,000 $425,000 $71,280 $504,750 $747,500 $119,600 $238,500 $47,700 $4,787,330

$2,542,500 $898,500 $425,000 $79,200 $596,400 $1,196,000 $179,400 $397,500 $63,600 $6,378,100

Direct Unit Costs Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl

Year 1 $2.40 $4.80 $2.40 $0.40 $788.02 $2.99 $2.99 $1.59 $0.00

Year 2 $2.40 $4.80 $2.40 $0.40 $1,178.00 $2.99 $2.99 $1.59 $1.59

Year 3 $2.40 $4.80 $2.40 $0.40 $1,392.00 $2.99 $2.99 $1.59 $1.59

$216,000 $48,000 $120,000 $22,600 $92,986 $76,245 $20,930 $23,055 $0 $619,816

$288,000 $96,000 $120,000 $28,800 $176,700 $149,500 $59,800 $47,700 $23,850 $990,350

$360,000 $144,000 $120,000 $32,000 $208,800 $239,200 $89,700 $79,500 $31,800 $1,305,000

Unit Sales

Sales

Direct Cost of Sales Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl Subtotal Direct Cost of Sales

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Chart: Sales by Year

Chart: Sales Monthly

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 5.3 Milestones Important milestones are:    

Raising "seed" capital.

Publishing magazine by February.

Launching subscription marketing programs.

Achieving subscription goals.

6.0 Management Summary With production and fulfillment services outsourced, The Group Publishing, Inc. has need for general management, editorial, artistic, sales & marketing, and financial expertise.

6.1 Management Team Daniel Rowland (53), President & CEO, Publisher & Editor Mr. Rowland founded and successfully grew a Facebook networking advertising group over a two year period. He is accomplished in both publishing and direct marketing. He also has over 30 years of actual Airbrushing experience.

Dr. James Moss has a total of 40 years’ experience in advertising and Marketing. His advertising clients have included American Express, Steinway & Sons Piano Company, Peachtree Software, Parisian Department Stores, and ADP Payroll Services. Dir. Moss earned his Psy Degree in Nero Science to have all exclusive rights to be called Dr. Moss.

6.2 Management Team Gaps An art director will be Danny Rowland. Also freelance graphic artists.

Ad sales manager and circulation manager are factored in as needed.

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE

6.3 Personnel Plan The following table includes the personnel plan and projected salaries for all key people.

Table: Personnel

Personnel Plan Year 1

Year 2

Year 3

$0 $0 $0

$0 $0 $0

$0 $0 $0

$36,000 $15,000 $51,000

$40,000 $30,000 $70,000

$44,000 $33,000 $77,000

$60,000 $52,800 $12,000 $18,000 $18,000 $160,800

$66,000 $60,000 $52,000 $22,000 $36,000 $236,000

$72,000 $66,000 $60,000 $24,000 $48,000 $270,000

$52,800 $6,000 $5,400 $64,200

$60,000 $6,000 $0 $66,000

$66,000 $6,000 $0 $72,000

10

11

11

$276,000

$372,000

$419,000

Production Personnel Name or Title or Group Name or Title or Group Subtotal Sales and Marketing Personnel Ad Sales Mgr. Subscription Mgr. Subtotal General and Administrative Personnel Daniel Rowland, CEO Exec. Editors , CFO Exec. Asst.

James Moss, VP Corp. Dev. Subtotal Other Personnel Art Director Freelance Artist Bookkeeper Subtotal Total People Total Payroll

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 7.0 Financial Plan After initial capitalization growth can be financed largely through internal cash flow provided subscription targets are met. In the event of a sales shortfall, marketing can be cut back temporarily to preserve cash. Or, more likely, additional investment may be sought to reaccelerate productive campaigns if growth demands more funding.

The company created by this plan will generate cash as soon as subscription base reaches critical mass.

7.1 Important Assumptions The following table illustrates the financial assumptions used as the basis for this plan. The key element is six inventory turns per year. This reflects the issues of the magazine as well as ad revenue. Ad space is treated as an inventory item.

Subscriptions are paid in advance. Only 10% of receivables are collected in 30 days, primarily from wholesale accounts. These are notoriously slow payers, so care must be taken not to let these collections run past 60 days. This will be more significant if book sales become a higherthan-expected percentage of revenue.

Table: General Assumptions

General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other

Year 1

Year 2

Year 3

1 10.00% 10.00% 30.00% 0

2 10.00% 10.00% 30.00% 0

3 10.00% 10.00% 30.00% 0

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 7.2 Key Financial Indicators The following chart represents changes in critical profit variables. Note that margins and expenses are consistently controlled and net profit increases nicely. Inventory turns slow down somewhat in the third year due to the burden of higher inventories for increasing book sales.

Chart: Benchmarks

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 7.3 Break-even Analysis This break-even analysis is applicable to the early 1997 time frame only. Key fixed costs represent the "burn" rate prior to major acceleration of marketing plans. Thus, if subscriptions didn't flow in as planned this represents the point at which the company could continue to survive without increasing marketing. In that event, management could "buy" time to raise additional capital.

Table: Break-even Analysis

Break-even Analysis Monthly Units Break-even Monthly Revenue Break-even

7,584 $92,759

Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost

$12.23 $2.44 $74,223

Chart: Break-even Analysis

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 7.4 Projected Profit and Loss We expect net income to near $1 million in year one and $2.4 million in year three. Net profit margins will improve as subscriptions mature and marketing costs decrease.

Chart: Profit Yearly

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Table: Profit and Loss

Pro Forma Profit and Loss Year 1

Year 2

Year 3

Sales Direct Cost of Sales Production Payroll Author's Royalties: 15% Total Cost of Sales

$3,101,771 $619,816 $0 $80,754 $700,570

$4,787,330 $990,350 $0 $172,995 $1,163,345

$6,378,100 $1,305,000 $0 $275,475 $1,580,475

Gross Margin Gross Margin %

$2,401,201 77.41%

$3,623,985 75.70%

$4,797,625 75.22%

$51,000 $386,176 $7,500 $2,400 $12,000 $459,076 14.80%

$70,000 $72,000 $9,000 $3,000 $15,000 $169,000 3.53%

$77,000 $90,000 $11,000 $3,600 $18,000 $199,600 3.13%

$160,800 $0 $0 $10,200 $7,200 $138,200 $30,000 $9,000 $12,000 $0 $0 $367,400 11.84%

$236,000 $0 $0 $12,500 $7,500 $279,000 $30,000 $10,000 $12,000 $0 $0 $587,000 12.26%

$270,000 $0 $0 $14,000 $7,800 $465,000 $36,000 $10,500 $14,000 $0 $0 $817,300 12.81%

$64,200 $0 $0 $64,200 2.07%

$66,000 $0 $0 $66,000 1.38%

$72,000 $0 $0 $72,000 1.13%

$890,676

$822,000

$1,088,900

Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred

$1,510,525 $1,510,525 $0 $453,157

$2,801,985 $2,801,985 $0 $840,596

$3,708,725 $3,708,725 $0 $1,112,618

Net Profit Net Profit/Sales

$1,057,368 34.09%

$1,961,390 40.97%

$2,596,108 40.70%

Operating Expenses Sales and Marketing Expenses Sales and Marketing Payroll Advertising/Promotion Travel Entertainment & Meals Miscellaneous Total Sales and Marketing Expenses Sales and Marketing % General and Administrative Expenses General and Administrative Payroll Marketing/Promotion Depreciation Leased Equipment Telephone Postage Rent Utilities Insurance Payroll Taxes Other General and Administrative Expenses Total General and Administrative Expenses General and Administrative % Other Expenses: Other Payroll Consultants Other Expenses Total Other Expenses Other % Total Operating Expenses

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Chart: Profit Monthly

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 7.5 Projected Cash Flow The table below illustrates cash accumulation from the initial assumption of $150K capital infusion. At no point does the company run out of cash. We expect to buy back the initial outside investment in year three.

The chart illustrates the critical cash flow in year one. Note that early contributions on a monthly basis are minimal and only gain momentum in the second half of the year. If shortfalls occur early on more capital may be required.

Chart: Cash

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C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Table: Cash Flow

Pro Forma Cash Flow Year 1

Year 2

Year 3

$2,791,594 $242,574 $3,034,168

$4,308,597 $441,996 $4,750,593

$5,740,290 $603,139 $6,343,429

$0 $0 $0 $0 $0 $0 $0 $3,034,168

$0 $0 $0 $0 $0 $0 $0 $4,750,593

$0 $0 $0 $0 $0 $0 $0 $6,343,429

Year 1

Year 2

Year 3

$276,000 $1,582,258 $1,858,258

$372,000 $2,578,908 $2,950,908

$419,000 $3,304,358 $3,723,358

Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent

$0 $0 $0 $0 $0 $0 $0 $1,858,258

$0 $0 $0 $0 $0 $0 $0 $2,950,908

$0 $0 $0 $0 $0 $0 $1,500,000 $5,223,358

Net Cash Flow Cash Balance

$1,175,910 $1,242,910

$1,799,685 $3,042,595

$1,120,072 $4,162,667

Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent

Page 22

C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE 7.6 Projected Balance Sheet We project a strong growth in net worth over the next several years.

Table: Balance Sheet

Pro Forma Balance Sheet Year 1

Year 2

Year 3

$1,242,910 $67,603 $89,856 $0 $1,400,369

$3,042,595 $104,339 $145,053 $0 $3,291,987

$4,162,667 $139,010 $157,632 $0 $4,459,309

$0 $0 $0 $1,400,369

$0 $0 $0 $3,291,987

$0 $0 $0 $4,459,309

Year 1

Year 2

Year 3

Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities

$276,001 $0 $0 $276,001

$206,230 $0 $0 $206,230

$277,444 $0 $0 $277,444

Long-term Liabilities Total Liabilities

$0 $276,001

$0 $206,230

$0 $277,444

Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital

$150,000 ($83,000) $1,057,368 $1,124,368 $1,400,369

$150,000 $974,368 $1,961,390 $3,085,757 $3,291,987

$150,000 $1,435,757 $2,596,108 $4,181,865 $4,459,309

Net Worth

$1,124,367

$3,085,757

$4,181,865

Assets Current Assets Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities

7.7 Business Ratios These business ratios are limited in value since the company projects no debt. This will also be an advantage if debt capital is desired later without dilution to shareholders. Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 2721, Periodicals, are shown for comparison.

Page 23

C2C DAILY PUBLISHING DBA AIRBRUSH DOJO MAGAZINE Table: Ratios

Ratio Analysis Year 1

Year 2

Year 3

Industry Profile

n.a.

54.34%

33.23%

-1.70%

Accounts Receivable Inventory Other Current Assets Total Current Assets Long-term Assets Total Assets

4.83% 6.42% 0.00% 100.00% 0.00% 100.00%

3.17% 4.41% 0.00% 100.00% 0.00% 100.00%

3.12% 3.53% 0.00% 100.00% 0.00% 100.00%

25.50% 5.40% 54.10% 85.00% 15.00% 100.00%

Current Liabilities Long-term Liabilities Total Liabilities Net Worth

19.71% 0.00% 19.71% 80.29%

6.26% 0.00% 6.26% 93.74%

6.22% 0.00% 6.22% 93.78%

42.30% 12.30% 54.60% 45.40%

100.00% 77.41% 43.32% 12.45% 48.70%

100.00% 75.70% 34.73% 1.50% 58.53%

100.00% 75.22% 34.52% 1.41% 58.15%

100.00% 56.10% 39.70% 1.90% 4.20%

5.07 4.75 19.71% 134.34% 107.87%

15.96 15.26 6.26% 90.80% 85.12%

16.07 15.50 6.22% 88.69% 83.17%

2.16 1.71 54.60% 7.40% 16.20%

Sales Growth Percent of Total Assets

Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios

Year 1

Year 2

Year 3

Net Profit Margin Return on Equity

34.09% 94.04%

40.97% 63.56%

40.70% 62.08%

n.a n.a

4.59 56 10.91 6.73 27 2.21

4.59 66 8.43 12.17 35 1.45

4.59 70 8.62 12.17 26 1.43

n.a n.a n.a n.a n.a n.a

0.25 1.00

0.07 1.00

0.07 1.00

n.a n.a

$1,124,367 0.00

$3,085,757 0.00

$4,181,865 0.00

n.a n.a

0.45 20% 4.50 2.76 0.00

0.69 6% 14.75 1.55 0.00

0.70 6% 15.00 1.53 0.58

n.a n.a n.a n.a n.a

Activity Ratios Accounts Receivable Turnover Collection Days Inventory Turnover Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab.

Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout

Page 24

Appendix Table: Sales Forecast

Sales Forecast Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

0 0 2,500 0 0 0 0 0 0 2,500

5,000 0 3,000 5,000 15 0 0 0 0 13,015

6,500 1,000 3,500 0 0 0 0 0 0 11,000

7,500 1,000 4,000 7,500 15 1,500 1,500 0 0 23,015

8,000 1,000 4,000 0 0 0 2,000 0 0 15,000

8,000 1,000 4,000 10,000 22 2,000 0 1,500 0 26,522

9,000 1,000 4,000 0 0 2,500 1,500 1,500 0 19,500

9,000 1,000 4,500 10,000 22 3,500 0 2,000 0 30,022

9,000 1,000 5,000 0 0 4,000 0 2,000 0 21,000

9,000 1,000 5,500 12,000 22 4,000 2,000 2,500 0 36,022

9,000 1,000 5,000 0 0 4,000 0 2,500 0 21,500

10,000 1,000 5,000 12,000 22 4,000 0 2,500 0 34,522

Unit Sales Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl Total Unit Sales

0% 0% 0% 0% 0% 0% 0% 0% 0%

Unit Prices

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Mag Subscript Sales 1 Yr

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

$16.95

Mag Subscript Sales 2 Yr

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

$29.95

Mag Subscript Whsl

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

$8.50

Newsstand Sales Whsl

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

$0.99

Ad Revenue Pages

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

$2,182.00

Book Sales--Direct

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

$14.95

Boo Sales--Whsl

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

$5.98

Booklet Sales--Direct

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

$7.95

Booklet Sales--Whsl

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

$3.18

Mag Subscript Sales 1 Yr

$0

$84,750

$110,175

$127,125

$135,600

$135,600

$152,550

$152,550

$152,550

$152,550

$152,550

$169,500

Mag Subscript Sales 2 Yr

$0

$0

$29,950

$29,950

$29,950

$29,950

$29,950

$29,950

$29,950

$29,950

$29,950

$29,950

$21,250

$25,500

$29,750

$34,000

$34,000

$34,000

$34,000

$38,250

$42,500

$46,750

$42,500

$42,500

Newsstand Sales Whsl

$0

$4,950

$0

$7,425

$0

$9,900

$0

$9,900

$0

$11,880

$0

$11,880

Ad Revenue Pages

$0

$32,730

$0

$32,730

$0

$48,004

$0

$48,004

$0

$48,004

$0

$48,004

Book Sales--Direct

$0

$0

$0

$22,425

$0

$29,900

$37,375

$52,325

$59,800

$59,800

$59,800

$59,800

Boo Sales--Whsl

$0

$0

$0

$8,970

$11,960

$0

$8,970

$0

$0

$11,960

$0

$0

Booklet Sales--Direct

$0

$0

$0

$0

$0

$11,925

$11,925

$15,900

$15,900

$19,875

$19,875

$19,875

Sales

Mag Subscript Whsl

Booklet Sales--Whsl Total Sales Direct Unit Costs Mag Subscript Sales 1 Yr Mag Subscript Sales 2 Yr Mag Subscript Whsl Newsstand Sales Whsl

0.00% 0.00% 0.00% 0.00%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$21,250

$147,930

$169,875

$262,625

$211,510

$299,279

$274,770

$346,879

$300,700

$380,769

$304,675

$381,509

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

$2.40 $4.80 $2.40 $0.40

Page 1

Appendix Ad Revenue Pages Book Sales--Direct Boo Sales--Whsl Booklet Sales--Direct Booklet Sales--Whsl

0.00% 0.00% 0.00% 0.00% 0.00%

$637.00 $2.99 $2.99 $1.59 $1.59

$637.00 $2.99 $2.99 $1.59 $1.59

$637.00 $2.99 $2.99 $1.59 $1.59

$637.00 $2.99 $2.99 $1.59 $1.59

$763.00 $2.99 $2.99 $1.59 $1.59

$763.00 $2.99 $2.99 $1.59 $1.59

$763.00 $2.99 $2.99 $1.59 $1.59

$763.00 $2.99 $2.99 $1.59 $1.59

$916.00 $2.99 $2.99 $1.59 $1.59

$916.00 $2.99 $2.99 $1.59 $1.59

$916.00 $2.99 $2.99 $1.59 $1.59

$916.00 $2.99 $2.99 $1.59 $1.59

Mag Subscript Sales 1 Yr

$0

$12,000

$15,600

$18,000

$19,200

$19,200

$21,600

$21,600

$21,600

$21,600

$21,600

$24,000

Mag Subscript Sales 2 Yr

$0

$0

$4,800

$4,800

$4,800

$4,800

$4,800

$4,800

$4,800

$4,800

$4,800

$4,800

$6,000

$7,200

$8,400

$9,600

$9,600

$9,600

$9,600

$10,800

$12,000

$13,200

$12,000

$12,000

Newsstand Sales Whsl

$0

$2,000

$0

$3,000

$0

$4,000

$0

$4,000

$0

$4,800

$0

$4,800

Ad Revenue Pages

$0

$9,555

$0

$9,555

$0

$16,786

$0

$16,786

$0

$20,152

$0

$20,152

Book Sales--Direct

$0

$0

$0

$4,485

$0

$5,980

$7,475

$10,465

$11,960

$11,960

$11,960

$11,960

Boo Sales--Whsl

$0

$0

$0

$4,485

$5,980

$0

$4,485

$0

$0

$5,980

$0

$0

Booklet Sales--Direct

$0

$0

$0

$0

$0

$2,385

$2,385

$3,180

$3,180

$3,975

$3,975

$3,975

Direct Cost of Sales

Mag Subscript Whsl

Booklet Sales--Whsl Subtotal Direct Cost of Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$6,000

$30,755

$28,800

$53,925

$39,580

$62,751

$50,345

$71,631

$53,540

$86,467

$54,335

$81,687

Page 2

Appendix Table: Personnel

Personnel Plan Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Name or Title or Group

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Name or Title or Group

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

Production Personnel

Sales and Marketing Personnel Ad Sales Mgr. Subscription Mgr.

$0

$0

$0

$0

$0

$0

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$5,500

$5,500

$5,500

$5,500

$5,500

$5,500

Red Brushwielder, CEO

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

Ochre & Sienna Burnt, Exec. Editors

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

John Crimson, CFO

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$0

$0

$0

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$1,500

$11,900

$11,900

$11,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

Subtotal General and Administrative Personnel

Exec. Asst.

Timothy Clark, VP Corp. Dev. Subtotal Other Personnel Art Director

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

$4,400

Freelance Artist

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

Bookkeeper

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

8

8

8

8

9

9

10

10

10

10

10

10

$20,250

$20,250

$20,250

$22,250

$22,250

$22,250

$24,750

$24,750

$24,750

$24,750

$24,750

$24,750

Subtotal Total People Total Payroll

Page 3

Appendix Table: Profit and Loss

Pro Forma Profit and Loss Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$21,250

$147,930

$169,875

$262,625

$211,510

$299,279

$274,770

$346,879

$300,700

$380,769

$304,675

$381,509

$6,000

$30,755

$28,800

$53,925

$39,580

$62,751

$50,345

$71,631

$53,540

$86,467

$54,335

$81,687

Production Payroll

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Author's Royalties: 15%

$0

$0

$0

$4,709

$1,794

$6,274

$8,741

$10,234

$11,355

$13,745

$11,951

$11,951

$6,000

$30,755

$28,800

$58,634

$41,374

$69,025

$59,086

$81,865

$64,895

$100,212

$66,286

$93,638

Gross Margin

$15,250

$117,175

$141,075

$203,991

$170,136

$230,254

$215,685

$265,014

$235,805

$280,557

$238,389

$287,871

Gross Margin %

71.76%

79.21%

83.05%

77.67%

80.44%

76.94%

78.50%

76.40%

78.42%

73.68%

78.24%

75.46%

Sales Direct Cost of Sales

Total Cost of Sales

Operating Expenses Sales and Marketing Expenses Sales and Marketing Payroll

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$5,500

$5,500

$5,500

$5,500

$5,500

$5,500

Advertising/Promotion

$3,000

$38,724

$3,000

$38,724

$3,000

$62,947

$4,800

$62,947

$4,800

$79,717

$4,800

$79,717

Travel

$500

$500

$500

$500

$500

$500

$750

$750

$750

$750

$750

$750

Entertainment & Meals

$200

$200

$200

$200

$200

$200

$200

$200

$200

$200

$200

$200

Miscellaneous

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

Total Sales and Marketing Expenses Sales and Marketing %

$7,700

$43,424

$7,700

$43,424

$7,700

$67,647

$12,250

$70,397

$12,250

$87,167

$12,250

$87,167

36.24%

29.35%

4.53%

16.53%

3.64%

22.60%

4.46%

20.29%

4.07%

22.89%

4.02%

22.85%

General and Administrative Expenses General and Administrative Payroll

$11,900

$11,900

$11,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

$13,900

Marketing/Promotion

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Depreciation

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Leased Equipment

$850

$850

$850

$850

$850

$850

$850

$850

$850

$850

$850

$850

Telephone

$600

$600

$600

$600

$600

$600

$600

$600

$600

$600

$600

$600

Postage

$300

$13,950

$300

$13,950

$300

$23,250

$300

$23,250

$300

$31,000

$300

$31,000

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$2,500

$750

$750

$750

$750

$750

$750

$750

$750

$750

$750

$750

$750

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$17,900

$31,550

$17,900

$33,550

$19,900

$42,850

$19,900

$42,850

$19,900

$50,600

$19,900

$50,600

84.24%

21.33%

10.54%

12.77%

9.41%

14.32%

7.24%

12.35%

6.62%

13.29%

6.53%

13.26%

Rent Utilities Insurance Payroll Taxes Other General and Administrative Expenses Total General and Administrative Expenses General and Administrative %

20%

Page 4

Appendix Other Expenses: Other Payroll Consultants Other Expenses

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

$5,350

Other %

25.18%

3.62%

3.15%

2.04%

2.53%

1.79%

1.95%

1.54%

1.78%

1.41%

1.76%

1.40%

Total Operating Expenses

$30,950

$80,324

$30,950

$82,324

$32,950

$115,847

$37,500

$118,597

$37,500

$143,117

$37,500

$143,117

Profit Before Interest and Taxes

($15,700)

$36,851

$110,125

$121,667

$137,186

$114,407

$178,185

$146,417

$198,305

$137,440

$200,889

$144,754

EBITDA

($15,700)

$36,851

$110,125

$121,667

$137,186

$114,407

$178,185

$146,417

$198,305

$137,440

$200,889

$144,754

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

($4,710)

$11,055

$33,038

$36,500

$41,156

$34,322

$53,455

$43,925

$59,492

$41,232

$60,267

$43,426

($10,990)

$25,796

$77,088

$85,167

$96,030

$80,085

$124,729

$102,492

$138,814

$96,208

$140,622

$101,328

-51.72%

17.44%

45.38%

32.43%

45.40%

26.76%

45.39%

29.55%

46.16%

25.27%

46.15%

26.56%

Total Other Expenses

Interest Expense Taxes Incurred Net Profit Net Profit/Sales

Page 5

Appendix Table: Cash Flow

Pro Forma Cash Flow Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$19,125

$133,137

$152,888

$236,363

$190,359

$269,351

$247,293

$312,191

$270,630

$342,692

$274,208

$343,358

$0

$71

$2,547

$14,866

$17,297

$26,092

$21,444

$29,846

$27,717

$34,534

$30,337

$37,823

$19,125

$133,208

$155,435

$251,229

$207,656

$295,443

$268,737

$342,037

$298,347

$377,226

$304,544

$381,181

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

New Other Liabilities (interest-free)

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

New Investment Received

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Received

$19,125

$133,208

$155,435

$251,229

$207,656

$295,443

$268,737

$342,037

$298,347

$377,226

$304,544

$381,181

Expenditures

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$20,250

$20,250

$20,250

$22,250

$22,250

$22,250

$24,750

$24,750

$24,750

$24,750

$24,750

$24,750

$620

$22,274

$127,157

$74,136

$179,333

$82,283

$218,739

$116,024

$238,858

$123,196

$289,628

$110,010

$20,870

$42,524

$147,407

$96,386

$201,583

$104,533

$243,489

$140,774

$263,608

$147,946

$314,378

$134,760

Sales Tax, VAT, HST/GST Paid Out

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Principal Repayment of Current Borrowing

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Other Liabilities Principal Repayment

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Long-term Liabilities Principal Repayment

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Other Current Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Purchase Long-term Assets

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Dividends

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Subtotal Cash Spent

$20,870

$42,524

$147,407

$96,386

$201,583

$104,533

$243,489

$140,774

$263,608

$147,946

$314,378

$134,760

Net Cash Flow

($1,745)

$90,684

$8,028

$154,843

$6,073

$190,910

$25,247

$201,263

$34,740

$229,280

($9,834)

$246,422

Cash Balance

$65,255

$155,939

$163,967

$318,810

$324,883

$515,793

$541,040

$742,303

$777,043

$1,006,323

$996,489

$1,242,910

Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing

0.00%

Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent

Page 6

Appendix

Page 7

Appendix Table: Balance Sheet

Pro Forma Balance Sheet Assets

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

$67,000 $0 $0 $0 $67,000

$65,255 $2,125 $6,600 $0 $73,980

$155,939 $16,847 $33,831 $0 $206,617

$163,967 $31,287 $31,680 $0 $226,934

$318,810 $42,684 $59,318 $0 $420,811

$324,883 $46,538 $43,538 $0 $414,959

$515,793 $50,374 $69,026 $0 $635,193

$541,040 $56,407 $55,380 $0 $652,827

$742,303 $61,249 $78,794 $0 $882,346

$777,043 $63,602 $58,894 $0 $899,538

$1,006,323 $67,145 $95,114 $0 $1,168,581

$996,489 $67,275 $59,769 $0 $1,123,532

$1,242,910 $67,603 $89,856 $0 $1,400,369

$0 $0 $0 $67,000

$0 $0 $0 $73,980

$0 $0 $0 $206,617

$0 $0 $0 $226,934

$0 $0 $0 $420,811

$0 $0 $0 $414,959

$0 $0 $0 $635,193

$0 $0 $0 $652,827

$0 $0 $0 $882,346

$0 $0 $0 $899,538

$0 $0 $0 $1,168,581

$0 $0 $0 $1,123,532

$0 $0 $0 $1,400,369

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Starting Balances

Current Assets Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities

$0 $0 $0 $0

$17,970 $0 $0 $17,970

$124,811 $0 $0 $124,811

$68,041 $0 $0 $68,041

$176,751 $0 $0 $176,751

$74,869 $0 $0 $74,869

$215,018 $0 $0 $215,018

$107,923 $0 $0 $107,923

$234,950 $0 $0 $234,950

$113,329 $0 $0 $113,329

$286,163 $0 $0 $286,163

$100,492 $0 $0 $100,492

$276,001 $0 $0 $276,001

Long-term Liabilities Total Liabilities

$0 $0

$0 $17,970

$0 $124,811

$0 $68,041

$0 $176,751

$0 $74,869

$0 $215,018

$0 $107,923

$0 $234,950

$0 $113,329

$0 $286,163

$0 $100,492

$0 $276,001

$150,000 ($83,000) $0 $67,000 $67,000

$150,000 ($83,000) ($10,990) $56,010 $73,980

$150,000 ($83,000) $14,806 $81,806 $206,617

$150,000 ($83,000) $91,893 $158,893 $226,934

$150,000 ($83,000) $177,060 $244,060 $420,811

$150,000 ($83,000) $273,090 $340,090 $414,959

$150,000 ($83,000) $353,175 $420,175 $635,193

$150,000 ($83,000) $477,904 $544,904 $652,827

$150,000 ($83,000) $580,396 $647,396 $882,346

$150,000 ($83,000) $719,210 $786,210 $899,538

$150,000 ($83,000) $815,418 $882,418 $1,168,581

$150,000 ($83,000) $956,040 $1,023,040 $1,123,532

$150,000 ($83,000) $1,057,368 $1,124,368 $1,400,369

$67,000

$56,010

$81,806

$158,893

$244,060

$340,090

$420,175

$544,904

$647,396

$786,210

$882,418

$1,023,040

$1,124,367

Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth

Page 8

Appendix PAGE INTENTIONALLY LEFT BLANK

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