Interim stack presentation

Using our feedback from our stage one presentation, we striped back our idea to the skeletal structure we stared with, and began to filter the multitude of ideas we had. Throughout primary and secondary research, through filed and observational methods, we felt our understanding of the market was accurate and true, we now needed to formulate and clarify a structured purpose and need for our niche magazine.

Funneling our ideas, we began to focus our aim upon key fundamentals; appropriateness of the content, the magazines aim and purpose and the aesthetic and tone that would resonate with the reader.

Dismissing ideas such a toilet magazine, and ruling out the possibility of an augmented interactive element, we began to focus on the magazine as a brand and the tagline and message we hoped to convey.

The content is the primary focus for us, therefore our aesthetic must be complimentary.

Originally we were FINN, we have now rebranded ourselves as Arvin & Finn.

Carrying forward the connotations for the French word ‘Fin’, meaning end, our storytelling magazine now has a beginning as well, Arvin meaning ‘to start’.

Therefore this duo is an aspect we hope to explore further, using a duel colour palette and releasing the magazine bi annually, there is a subtle consistency that we feel is a unique selling point.

Arvin & Finn would be launched as a brand in Summer 2015. Post summer we would then biannually launch each issue as a separate component, with the two tone colour palette and theme, the consistent feature. Arvin would be launched early September, themed loosely around a narrative theme, to be followed six months later by Finn, whose theme and colour palette would compliment that of Arvin’s.

These two magazines then create a beautiful niche magazine pair, to be followed by both Arvin #2 & Finn #2, another magazine pair to be read, enjoyed and collected.

Aesthetically we have done a substantial amount of research across multiple artistic disciplines including set design, graphic design, and illustration to create a broad spectrum of visual references. We researched into multiple mediums, from artists who work with large spaces creating 3D spaces to graphic designs that would with geometric form and shape.

When developing our aesthetic, the methods of print and the paper were fundamental to the final outcome. Initially interested in creating a visually engaging and potentially illustrative magazine, we looked into printing techniques commonly used by artists when producing graphic and illustrative prints. Screen-printing and Risograph printing were techniques we were fond of and began researching into. The limited colour palelette and tonal colour spectrum created an aesthetic we liked

and felt could work with. Upon visiting norm at Waste Studio were able to see firsthand examples of risograph work, using between two and four neon colour’s. The outcome had a handmade feel, with each print often differing from the next, as the ink saturation alters.

Example work confirmed for us that risograph printing was a process we wanted to use. Further to this we then research specifically into risograph work to understand the possibilities and capabilities of this print technique. At the weekend I visited Protein Gallery in Shoreditch to see ‘100 Years of Graphic Design’ exhibition. I was able to view key risograph and screen print work that embraced and utilized this technique to its full potential. It was both inspiring and reassuring to see risograph work and to know that Arvin & Finn can be produced in this creative way.

CAMILLE W

WALALA

RUDE !

JIM STOTEN

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