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OUR MISSION:

TO our SHERPA LIFESTYLE

To redefine everyday luxury through comfort-first design, iconic partnerships, and products that create feel-good moments.

ABOUT THE BRAND

The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold.

What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.

Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase

Purpose is central to the company ’ s evolution. Inspired by Jill’s recent breast cancer journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives

With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.

Lifestyle & Commerce Contributor 20+ Years

Founder, Host Steals & Deals

ANOTEFROMJILL

For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way.

XO, Jill

LICENSED PARTNERSHIPS

fficially licensed across sports, collegiate, ntertainment and specialty partnerships

NAL SPORTS

Loungers,

Loungers, Hoodies, Faux Fur Jackets, Pet Jackets, Pet Beds, Fan Bags, Jewelry, Blankets, Sherpa Schlep Bag

COLLEGIATE LICENSING

Loungers,

SPECIALTY LICENSING

LOCAL HOCKEY LICENSES

AFFINITY LICENSING

Hoodies, Faux Fur Jackets, Pet Sherpa Jacket, Fan Bag, Sherpa Shlep Bag

Hoodies, Faux Fur Jackets, Pet Sherpa Jackets, Pet Beds, Slippers, Fan Bags, Jewelry, Blankets, Sherpa Schlep Bag

Steals&Deals

JILL’S SIGNATURE SEGMENT ON TODAY BY THE NUMBERS

As the host of TODAY s long-running and highly engaged shopping franchise Steals & Deals, Jill Martin provides the brand with a powerful national platform for product launches and consumer discovery. Airing bi-weekly during the TODAY Show’s 8 a.m. hour, the segment reaches millions of viewers and drives meaningful brand awareness, customer acquisition, and sales.

To date, the by Jill Martin brand has been featured in four highly successful Steals & Deals segments, generating significant demand and introducing the brand to a large new audience of TODAY viewers and digital shoppers. The partnership provides access to TODAY’s extensive distribution ecosystem, including broadcast, digital, and social channels, which collectively reach 3M+ daily viewers and 60M+ monthly visitors across the TODAY platform

These segments have proven to be a powerful engine for growth, driving large-scale inventory sell-through, accelerating customer acquisition, and expanding national brand visibility with additional Steals & Deals appearances already planned for the future.

SOCIAL BY NUMBERS

4-7M

Monthly Views

COMFORT-DRIVEN

601K Followers

30-50K

Monthly Interactions

RETAILERS

Appealingtoawide,multi-generationalaudiencenationwide,theJillMartinbrandcombines premiumproductswithaccessiblepricingtodriveascalabledemand.

Top-Spending States

While Jill Martin has a strong presence in key markets like New York, New Jersey, California, Pennsylvania, and Florida, our customer base extends far beyond these regions More than 60% of sales come from the rest of the country, highlighting the brand's broad national appeal. This geographic diversity allows us to create campaigns that resonate coast to coast while still leveraging key metropolitan markets for regional activations, partnerships, and events

*data based on

A Brand for Every Generation

One of the greatest strengths of the Jill Martin brand is its cross-generational appeal. Our customer isn't defined by age she's defined by her love of comfort, quality, and effortless style While our largest purchasing audience is between 35 and 64, customers span nearly every generation, with meaningful spending from Millennials through Baby Boomers. This gives us a unique opportunity to create content and campaigns that feel aspirational yet accessible, speaking to women at every stage of life

*data based on jillmartin.com

NBA HARD GOODS

60" X 70" SHERPA THROW BLANKET

Made from an ultra-soft 250 gsm sherpa, this cozy throw is designed for everyday comfort and comes wrapped in a bow for the perfect giftable touch.

DETAILS

60" X 70"

COZY INDOOR/OUTDOOR UNISEX SHERPA SLIPPERS

DETAILS

Designed for cozy comfort indoors and out, these sherpa slippers feature non-slip rubber bottoms, machine washable fabrication, and sizing for both adults and kids. INDOOR/OUTDOOR MACHINE WASHABLE UNISEX

SIZES

252 UNITS per size scale