KNICKS GOAL: BUILD ON MSG’S ICONIC FOOD & BEVERAGE, PACKAGING, AND MERCHANDISE EXPERIENCE THROUGH FRESH IDEAS AND COLLABORATION
by JILL MARTIN
2026/2027
BEST DAY OF MY LIFE! LET’S KEEP IT GOING!
Partnership Opportunities
CLYDE THEME NIGHTS Exclusively at Madison Square Garden
360 Experience Every Clyde Theme Night Includes:
Exclusive Apparel Drop
Matching Sherpa & Hat Special Edition Fabric Inspired by Clyde’s Iconic Finals Suits
Part of the 12 Days of Clyde
Collectible Popcorn Bucket
Light-Up Talking Cup Concept only. Real cups will light up & talk.
Stylin’ & Profilin’ Cam Jumbotron Moments & InGame Experience
Clyde Appearances Sponsor Meet & Greet
WALT “CLYDE” FRAZIER SPOTTED IN THE FIRST DROP OF THE COLLECTION GAME 1
GAME 2
GAME 4
GAME 3
GAME 5
SPOTTED ON FANS
DID YOU CATCH JILL MARTIN ON THE FLOAT? HER POV
THE STORY Before tunnel walks became a cultural phenomenon, Walt “Clyde” Frazier was redefining athletic style. His fearless tailoring, iconic catchphrases, and unmistakable personality made him one of the original fashion icons in sports. Today, Jill Martin and Mitchell & Ness are bringing that legacy to a new generation through an elevated lifestyle collection inspired by Clyde’s legendary look and larger-thanlife personality
THE COLLECTION Mitchell & Ness Hat Collection Jill Martin teams up with Mitchell & Ness to create vintage-inspired hats celebrating Clye’s most iconic sayings.
EXPANDED HAT COLLECTION
STYLIN’ & PROFILIN’
DISHIN’ & SWISHIN’
Wholesale: $25.00
MOVIN’ & GROOVIN’
MSRP: $50.00
Delivery: Fall
THE COW COLLECTION
MITCHELL & NESS COW PRINT TRUCKER HAT
Wholesale: $25.00 MSRP: $50.00 Delivery: 10/1
THE LEOPARD COLLECTION
MITCHELL & NESS 1904 LEOPARD PRINT HAT Wholesale: $23.00 MSRP: $46.00 Delivery: Fall
On Order: UP AT'S WH DOC?
Caramel Teddy Cropped Delivering 10/15 - 10/30
Faded Denim Bugs Bunny Hoodie Delivering 10/15 - 10/30
All Over Print Lounger Lite Cropped White with Navy Knicks Delivering 11/01 - 12/01
Black Fur Jacket Delivering 10/15 - 10/30
White Never Want to Take them Off Pants Delivering 11/01 - 12/01
60" x 70" Plush Throw Blanket Knicks Sand & Knicks Navy Delivering 11/01 - 12/01
Navy Classic Hoodie Delivering 10/15 - 10/30
Navy Never Want to Take them Off Pants Delivering 11/01 - 12/01
Knicks Baller Bag Delivering 10/15 - 10/30
THE GIFTING & ACTIVATION EXPERIENCE
We specialize in seamlessly merging existing brand partners with sports teams and leagues — always with full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience. Together, we hosted a unique collaboration inside the Cadillac suite, creating an activation that elevated both the sponsor’s visibility and the team’s game-day experience.