our movement Clothing is about far more than what we wear. It's about how we feel. Driven by mood, personality and occasion. That’s why a belligerent refusal to be shoe-horned has always driven my design ethos. And now, as the years pass and the experience piles up, I feel more strongly than ever our clothing needs to be about true self. Or, as I like to call it, self-expressionism.
our manifesto
Self-expressionism SS27 was born from watching and listening to women intensely. And getting genuine feedback from them in fitting rooms, over a coffee, at events, and on social media. We have been inspired by their lifestyles, wants, needs, their changing bodies and even their insecurities and, for some, the naked desire just to ‘be seen’. And this has been the true lifeblood of Self-expressionism SS27 Fin x our founder
our commitment All the garments created for Self-expressionism SS27 are still eminently wearable, still thoroughly versatile and still completely ethical and sublimely comfortable. Our ‘Core’ Collection of beautiful cottons in statement prints returns, but with even more considered cuts, detail and comfort. All reflecting the ethos of unapologetic self-expressionism.
keep it realism
our collection Our collection is designed to elevate mood and confidence effortlessly. From every formal or spontaneously informal event, every plan, every do, every swift glass with the girls, every surprise party, every solo evening stroll, every last minute invitation. From the quiet morning to the night that ends too soon. Each fabric is chosen for how it feels against the skin — breathable cottons, fluid satins, and structured linens that move in harmony with the body, never dissonant or fighting against it. Our tailoring is a quiet art: every seam considered, every cut deliberate — all designed to enhance fit and freedom of movement without ever sacrificing comfort. In short, quality that fits, enhances, sympathises, lasts, and naturally expresses.
Niece Dress Red Dot Lurex
be naturalism Get all arty. Because life’s a party.
Sydney Dress Ivory/Black Polka Dot
make your pointillism Dotty, spotty, potty. Likey a lotty.
Soho Waistcoat & & Aoibhin Trousers Multi Check
Paddington Blouse Multi Check Paddington Blouse & Aoibhin Trousers Multi Check
keep it realism Check mate. Really happening. Really out there. Really now. Really wow.
Monaco Dress Kaleidoscope
oh so modernism About town or on the town. Make a mark. Put a marker down. A real statement for modern life.
Portobello Dress Sage Green Wood
hopeless romanticism Hazy days. Lazy days. Crazy days. Always amaze.
Aoibhin Blouse & Skirt New Candy Stripe
Aoibhin Blouse & Trousers New Candy Stripe
create an impressionism Candy crush, candy store, candy stripe. Say no more. Sweet as.
Monaco Dress Cobalt Chain Lurex
cool classicism Right places. Right faces. Right time. Night time. Right vibe. Right tribe. Right?
On Point Blouse & Trousers Marine Knot
Niece Dress Pineapple Palm
feel the colourism Fresh and bright. Comfy and light. Natural and clean. Always be seen. A colourful dream.
status symbolism Posh dos, chosen few, you know who, and what to do. Any occasion wear. Always there.
Misha Dress Black Polka Dot
Morgan Top Postcard
social postimpressionism On a mission. On the Gram. On point. On your timeline. Always on it.
Sydney Dress Strawberry Stripe
stay surrealism Lobsters, bamboo, berries or blobs. Bah to boring!
Safari Dress Pink Lattice
Sydney Dress Cream/Rust Polka Dot Ayda Dress Lobster Shell
Niece Dress Red Dot Lurex
Ayda Dress Multi Check
Shelley Beach Dress Geometric
Sam Dress Pink Chain Lurex
Morgan Top & Aoibhin Trousers Pineapple Palm
keep it hyper realism Invited. Involved. In crowd. In love. In the high life. In the high street. Always incredible.
join the m vement our passion Self-expressionism SS27 celebrates every facet of a woman's personality — never just one thing, but an expression of anything and everything. We see it as an homage to the women who wear New Day Originals and a celebration of all the moments, big and small, that make a life beautifully lived.
our philosophy Always Natural. Always considered. Always Kind. Always delivering self-expression.
Contact our founder, Fin:
fin@newdayoriginals.co.uk