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30 Anniversary Gala Information Packet Thursday, September 26, 2024
Overview Event: STSI 30th Anniversary Gala Date: Thursday, September 26, 2024 Location: Glen Island Harbor Club, New Rochelle, NY Fundraising goal: $100K Cost per ticket: $250.00
STRUCTURE 3-TIERED EVENT MANAGEMENT STRUCTURE STSI Event Coordinator TSAHAI AMAZAN Marketing & Public Relations Consultant GLORIA CUNNINGHAM Ambitious Soul Event Planner TBD
STRUCTURE STSI Event Coordinator TSAHAI AMAZAN
Oversight for general project management working closely with the STSI fundraising and scholarship committee; Oversees the subcommittees 1) Corporate Relations & Sponsorship 2) Marketing & Communications 3) Honorees & Speakers 4) Entertainment 5) Ticket Sales 6) Décor 7) Alumni/Gen Y & Z 8) Program 9) Silent Auction 10) VIP
STRUCTURE Marketing & Public Relations Consultant GLORIA CUNNINGHAM - Oversight for general marketing and communications - Decides how to promote the event. - Works with media sponsors. - Creates press releases. - Manages various methods of communication: TV, print, web, email and social media.
STRUCTURE Event Planner TBD
- Coordination as needed to fill in the gaps - Responsible for registration coordination and day of check-in table coverage
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ANNIVERSARY GALA COMMITTEES
Co-Chairs:
Corporate Relations & Sponsorship Committee • Brainstorm and support outreach to potential Sponsors • Work with the Event Coordinator and Cheryl to help facilitate sponsorship
Co-Chars:
Honoree/Speakers Committee Brainstorm Speakers & Honorees Support outreach as needed and possible
Co-Chairs:
Marketing Communication/PR Committee Work with the Marketing & Communications Consultant on strategy and execution
Co-Chairs:
Entertainment Committee Brainstorm and recommend entertainment Work with the event coordinator and event planner as needed
Co-Chairs:
Ticket Sales Committee Assist in managing ticket sales Establish table captains Support marketing of tables Work with the event management coordinator
Co-Chairs:
Décor Committee Make recommendation on the décor for the evening Work with the event coordinator and Communications Consultant as needed.
Co-Chairs:
STSI Alumni Committee To support outreach and marketing of the event especially to alums, parents and friends Sell tickets Suggest programming ideas to ensure the youth voice is included on the program and overall event
Co-Chairs:
Program Committee Work with the Program Coordinator and fundraising team to Create the evenings program; Support the effort to include all actors in the program;
Co-Chairs:
Silent Auction Committee Solicit auction items Manage auction on the day of event
Sponsorship & Advertising Opportunities
$30,000 - Visionary Sponsor • Premier brand exposure through comprehensive pre and post event marketing featuring on-site • signage • Inclusion in event press release • Digital exposure though the STSI social media platforms, email marketing and website spotlights • Full-size color ad - back cover - (8.5" x 11") • Full table reservation • Branded swag bag with company logo and inserted information • Kwanzaa event booth 2024 • Black Westchester two full page spread ad with editorial and social media
Sponsorship & Advertising Opportunities Transformational Sponsor - $20,000 • Brand exposure through comprehensive pre and post event marketing featuring on-site signage • Inclusion in event press release • Digital exposure though the STSI social media platforms, email marketing and website spotlights • Full-size color ad on the front or back inside covers (8.5" x 11") • Full table reservation • Swag bag inserted information • Kwanzaa event booth 2024 • Black Westchester half page ad with editorial and social media
Sponsorship & Advertising Opportunities
Luminary Sponsorship - $10,000 •
Brand exposure through comprehensive pre and post event marketing featuring on-site signage
• Inclusion in event press release • Digital exposure though the STSI social media platforms, email marketing and website spotlights • Half table reservation • Swag bag inserted information • Kwanzaa event booth 2024
Sponsorship & Advertising Opportunities
Trailblazer Sponsorship, $5,000 • Brand exposure through comprehensive pre and post event marketing featuring on-site signage • Inclusion in event press release • Digital exposure though the STSI social media platforms, email marketing and website spotlights • Half-size color ad in the official gala journal (8.5" x 5.5") • Two ticket reservation • Swag bag inserted information • Kwanzaa event booth 2024
Sponsorship & Advertising Opportunities
Legacy Sponsorship - $3,000 • • • • • • •
Brand exposure through comprehensive pre and post event marketing featuring on-site signage Inclusion in event press release Digital exposure though the STSI social media platforms, email marketing and website spotlights Quarter page (3.625" x 4.55") color ad in the official gala journal Two tickets reservation Swag bag inserted information Kwanzaa event booth 2024
$2,500 - Full Table - 10 Dinner and Cocktail Tickets GALA INDIVIDUAL DONOR $500 - Go above and beyond and be a special donor. Donor name will be listed on the donor roll, event program and website. HALF TABLE $1,250 5 Dinner and Cocktail Tickets