Using the BVRLA Logo

Using the

BVRLA

logo

a guide for members

Using the BVRLA Logo

Introduction Welcome to the BVRLA – I’m delighted that you’ve decided to join the trade association that provides a face for the vehicle rental and leasing industry, communicating its messages to customers, the media and government.

The BVRLA’s corporate identity, particularly its logo, forms part of that message.

Your logos If you are a corporate member of the BVRLA… this is your logo

The BVRLA has three categories of membership, each with a logo that members are entitled to use (and, in some situations, are obliged to use). Appropriate use of our logo tells your customers, your suppliers, and the rest of the world that you adhere to the high standards that come with BVRLA membership.

This brief guide explains how we expect our logos to be displayed – and how they should not be displayed. These are not hard-and-fast rules, and we sometimes depart from them ourselves, but we do expect our members to respect them and to gain our prior approval before using our logo in any way other than described here.

If you need a copy of our logo, for use on your printed marketing material, or to go on a page of your website, please contact our communications team, who will be happy to send you an EPS or JPEG version appropriate for your purposes.

If you have any queries about use of the BVRLA logo that are not addressed in this guide, they will also be able to help

If you are a leasing broker member of the BVRLA… this is your logo

Leasing Broker Member

If you are an associate member of the BVRLA… this is your logo

John Lewis Chief executive, BVRLA

Associate Member

Using the BVRLA Logo

Colours for logos Each of our logos is available in three colour variants: colour (red and blue), black and white

We are happy to give you colour references for BVRLA Blue and BVRLA Red, should you need them.

Whether in print, on web pages or in digital publications (such as PDFs), our colour logo should be used against a plain white background.

They can be supplied as CMYK, RGB or Pantone.

In traditional newsprint and other black-ink-only print work, our logo should appear entirely in black on a white background‌

‌or in white out of a black background

Quality Assured

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Using the BVRLA Logo

Colours for backgrounds Plain backgrounds provide the only suitable backdrop for the BVRLA logo.

Our colour logo should appear against a white background only.

Associate Member

Our black logo may be used against light colour backgrounds‌

‌and our white logo may be used against dark colour backgrounds.

Associate Member

Associate Member

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Using the BVRLA Logo

Sizes for logos There is no restriction on the maximum size at which you may display our logo (provided that it is not used so large that image quality is diminished), but there are restrictions on the minimum size at which it may be displayed.

In print, this is the smallest acceptable size:

HEIGHT: 2 cm Leasing Broker Member

WIDTH: 4.9 cm

In digital formats, such as a web page, this is the smallest acceptable size:

HEIGHT: 57 pixels

WIDTH: 138 pixels 5

Using the BVRLA Logo

Space around logos Our logo looks best when it has ‘room to breathe’.

Please allow some clear space around it, the same colour as the background upon which it is placed (usually this will be white).

Please do not allow text, graphics or other logos to intrude on this area.

The ‘exclusion zone’ should be at least equivalent to the width of the ‘B’ in ‘BVRLA’, whatever the size of the logo.

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Using the BVRLA Logo

Examples of incorrect uses Misuse of the BVRLA logo creates confusion as to who we and our members are. Members should never use a logo other than that for their own category of membership; non-members should never use a BVRLA logo at all, in any context, unless they have received specific permission to do so from the BVRLA. Several other errors to be avoided when using the BVRLA logo are illustrated below.

The proportions of this logo have been distorted

Associate Member

Associate Member

This colour logo has been used on a coloured background

This logo has been overlaid on a photograph

Fantastic deals today Leasing Broker Member

click here for details!

This logo is too small to be legible on a screen

This logo has been altered to an unapproved colour 7

Text has been placed far too close to this logo