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HPI

Hereford Publications Inc.

Creative Marketing Solutions Complete Media Kit Resource

American Hereford Association 11500 N Ambassador Drive, Suite 410 Kansas City, MO 64153 www.Hereford.org

HPI

HPI Staff

Hereford Publications Inc. Creative Marketing Solutions

The Hereford Publications Inc. (HPI) team is prepared to help profit-minded breeders promote their cattle and share their stories. Whether itâ€™s creating a compelling advertising campaign or developing a creative marketing piece or sale catalog for digital and print, HPI helps cattlemen and women reach their target markets through efficient and strategic outlets.

Joe Rickabaugh

Caryn Vaught

Director of seedstock marketing jrick@hereford.org

Production manager cvaught@hereford.org

Diane Meyer

Alison Marx

Hereford World editor dmeyer@hereford.org

Advertising coordinator amarx@hereford.org

Whatever your design need, we have the experience to handle your project.

Please visit www.hereford.org/marketing for up-to-date information on advertising, sales results and Hereford marketing resources.

Samantha Albers

Christy Benigno

Creative Services coordinator salbers@hereford.org

Editorial designer/assistant cbenigno@hereford.org

Sharon Blank

Teri Wolfgang

Graphic designer sblank@hereford.org

Graphic designer twolfgang@hereford.org

HW Editorial Calendar JANUARY – Calving • Calving features • Herd management features • NAILE National Hereford Show results

FEBRUARY – Bull buying and management • Bull buying and management features • Western States Hereford Show results • Herd management features

MARCH – National Western Stock Show • National Western National Hereford Show results • Marketing and branding features • JNHE schedule

APRIL – Females • • • •

Dams and Sires of Distinction Female features Cattle Industry Convention highlights Fort Worth National Hereford Show results

MAY/JUNE – JNHE preview and Certified Hereford Beef® • • • • •

CHB Sires of Distinction CHB features JNHE schedule and preview Faces of Leadership preview Summer management features

JULY – Herd Bull and Reference Edition • Special section features Hereford operations and beef industry by region • Hereford Handbook • Faces of Leadership preview

AUGUST – Fall management • Herd management features • Beef Improvement Federation coverage

SEPTEMBER – JNHE • JNHE review and show results • Faces of Leadership review • Youth/family features

OCTOBER – Feeding/Nutrition • • • •

Feeding/nutrition features Herd management features Annual Meeting preview Board of Director candidate profiles

NOVEMBER – Annual Report • Annual Report • Retiring Board president’s article • Keystone National Hereford Show results

DECEMBER – Annual Meeting • • • •

Annual Meeting review American Royal National Hereford Show results National Western Stock Show preview HYFA articles

The Hereford World

AD Dimensions GLOSSY Format — (8.125” x 10.75”)

(March, April, May/June, July, September, November and December) Hereford World magazine is published for conscientious Hereford breeders and commercial cattlemen who make their living in the beef industry. Timely articles and editorial columns provide readers with information to help them make sound management and marketing decisions. From basic how-to articles to in-depth reports on cutting-edge technologies, the Hereford World offers its readers a solid package of beef industry information. Hereford World is the official voice of the American Hereford Association (AHA). The audience is a solid core of loyal readers who don’t just read the Hereford World every month — they study it. The magazine is produced 11 times a year, with seven glossy issues mailing to 5,800 subscribers, and four tabloid newspapers mailing to 20,000 commercial cattlemen and Hereford producers. Paid subscribers receive the glossy magazine, the majority of which are registered Hereford breeders. The tabloid newspaper is an advertising vehicle editorially centered to reach commercial producers interested in Hereford genetics. The March, April, May/June, July, September, November and December issues are published as glossy magazines. The January, February, August and October issues are published as a tabloid. Articles and columns provide in-depth information about the beef industry. The tabloid version of the Hereford World has built a loyal following among commercial producers using Hereford genetics. These individuals see and respond to the advertising messages in its pages. The audience base grows each year as producers continue to realize the value of Hereford genetics. It’s a smart decision to advertise in the Hereford World. Your advertisement in the Hereford World grants additional exposure beyond your ad. Advertisers’ sale dates are published in the calendar in print and online far in advance. Your sale results are posted on Hereford.org for at least a year. Advertisers meeting the minimum requirements for field staff coverage also will have a sale report listing their top selling lots and averages from sale day in the Hereford World.

Page trim size: 8.125” wide x 10.75” tall • Line screen: 150 dpi Live Area: Copy must not extend past this dimension – 7” wide x 10” tall Full Page – For a full bleed, allow for an .125” bleed on all sides in page setup.

Full page

8.125” x 10.75” With FULL BLEED

Half page

7.125” x 4.79”

Quarter page 3.47”x 4.79”

Half page vert. 3.47” x 9.75”

Third page 2.25” x 9.75”

TABLOID Format — (10.5” x 14.5” newsprint ) (January, February, August and October)

Page trim size: 10.5” wide x 14.5” tall • Line screen: 100 dpi Live Area: Copy must not extend past this dimension – 9.5” wide x 13.5” tall NO FULL BLEEDS available on tabloid issues.

Full page

Half page

Half page vert.

Junior page

Quarter page

Quarter page vert.

9.5” x 13.5”

7.0833” x 9.667”

9.5” x 6.667”

4.667” x 6.667”

4.667” x 13.5”

2.25” x 13.5”

AD Rates GLOSSY Advertising Rates: Full page, four color . . . . . . . . . . . . . . . . . $1,265 ½ page, four color. . . . . . . . . . . . . . . . . $962.50 ⅓ page, four color. . . . . . . . . . . . . . . . . . . . $726 ¼ page, four color. . . . . . . . . . . . . . . . . . . . $484 Full page, black and white . . . . . . . . . . . $797.50 ½ page, black and white. . . . . . . . . . . . . . . $495 ⅓ page, black and white. . . . . . . . . . . . . $357.50 ¼ page, black and white. . . . . . . . . . . . . . . $275

TABLOID Advertising Rates: Full page, four color . . . . . . . . . . . . . . . . . $1,320 Junior page, four color . . . . . . . . . . . . . . . $1,100 ½ page, four color. . . . . . . . . . . . . . . . . . . . $990 ¼ page, four color. . . . . . . . . . . . . . . . . . . . $770 Full page, black and white . . . . . . . . . . . . . $880 Junior page, black and white. . . . . . . . . . . $660 ½ page, black and white. . . . . . . . . . . . . . . $550 ¼ page, black and white. . . . . . . . . . . . . . . $330 *Tabloid and Glossy issues: Seedstock ad. . . . . . . . . . . . . . . . . . . . $385/year

PRINT Deadlines Issue: Deadline: January

November 25

February

December 25

March

January 25

AI Book

January 25

April

February 25

May/June July

March 25 Early bird: May 1 Final: May 22

August

June 25

September

July 25

October

August 25

November

September 25

December

October 25

Indicates a tabloid issue All print- or camera-ready advertisements are due on the 5th of the month prior to that specific Hereford World issue printed.

If the deadline falls on the weekend then all photos and copy must be received in the HPI office no later than the following Monday.

“The Hereford World staff are great to work with. They communicate well and produce an ad that conveys the message we want to the buying public. We are proud of our breed and our breed publication. It is a first-class magazine!” Dale Venhuizen — Churchill Cattle Co. Manhattan, Montana

WEB

Banner Ads & Catalogs

Banner advertisements rotate throughout the AHA website (Hereford.org) and are visible on all the popular pages. Hereford breeders can advertise their operation via a banner ad that shows the breeder’s logo, contact information, sale date, etc. The banner ad serves as a direct link to a breeder’s website or online sale catalog that has more complete information on their operation and program.

ONLINE

Design Information

Banner Ad Pricing Options 1-month banner ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 2-month banner ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $900 1-year banner ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500 • All banner ads come with appearances with Hereford Headlines and/or

Sales Digest appearances.

Banner Ad Design Specifics • • • • •

All banner ads consist of two frames Additional frames are $50 per frame There is a maximum of four frames All banner ads can be linked to a web site or online catalog All ads will be designed in these two size formats: • 326 px x 110 px and 180 px x 175 px

In an effort to offer affordable advertising rates, the web banners automatically rotate from page to page where they are displayed. This rotational method allows for multiple banner ads to be shown in a specific place on a specific page for a specific amount of time, giving the advertiser more exposure on more pages. There is no limit to the number of potential ads in the ad rotation.

Whether your sale is six months or three weeks away we have advertising options that will work for you.

Online Sale Catalogs Hereford breeders can post production sale catalogs at HerefordMarketplace.com at a cost of $350. Creative Service customers’ catalogs are posted at no extra cost. Hereford breeders catalogs who are posted on the HerefordMarketplace.com will also be listed on the weekly Hereford Headlines.

For more information about banner advertising options, contact Alison Marx at amarx@hereford.org or Caryn Vaught at cvaught@hereford.org or 816-842-3757.

HEREFORDS On Demand HerefordsOnDemand is an accessible marketing tool for breeders to promote their upcoming production sales, is practical for herds of all sizes, and streamlines the efficiency of catalog production.

“I found the four-step process easy and straightforward to initiate on my own. As a small breeder, HOD expanded my marketing opportunities and allowed me to reach a broader group of potential buyers.” Margaret Platter — JLG Herefords Greenfield, Ind.

FEATURES:

1 2 3

Live EPDs in the sale catalog that are refreshed weekly Search capabilities within a catalog and across all catalogs using this online catalog feature A bility to save progress and return to developing the catalog at a later date

To receive a bid or if you have more questions regarding the information needed to create a bid for your project, please call Joe Rickabaugh or Caryn Vaught at 816-842-3757.

“You can use it just about in any place on the internet – via email, Google Groups, online sales, Instagram, or Facebook. It (Herefords On Demand) is a powerful tool because it is a URL, and people like that they get to go see a complete set of data through an easily shareable link.” Larry Woodson — Still River Ranch Bonham, Texas

HPI

DATA Services

Creative Services

Creative Services offers a talented creative team for your next promotional design project. Our experienced staff can take your sale catalog, directory, brochure, flyer or other project to the next level. From a logo design to a directory, Creative Services is your source for affordable marketing solutions. Call on us for your next design project.

sale catalogs state directories advertisements brochures newsletters annual reports postcards marketing flyers business cards web banners stall cards brand logos event graphics banners / signage Logo design ($50/hour) Ad design / resize ($50/hour) Photo retouching ($25/hour)

Data Integrity: Creative Services uses a direct link to the American Hereford Association database to retrieve pedigree and EPD information. This link ensures accuracy of information and access to the most current EPDs. The services offered are all a per bid basis, unless otherwise noted.

“In 2013 we opted to give Creative Services the opportunity to produce and mail our sale catalog. We also started a new marketing and promotional program with ads in the Hereford World. Without a doubt this was a positive move. Creative Services helped us expand our horizons and take our customer base to new heights.”

MAIL Services Mailing List Info/Options: Clients utilizing Creative Services for mailing catalogs receive the use of our mailing lists (seven different lists) at no additional charge. These lists can be mixed and matched to best serve each valued client. Additionally, we can produce a summary of searches dedicated to a desired zip code or state(s). This will provide the client an accurate projection on the mailing number needed. These lists can also be combined with duplications removed at our mailing house.

Eric Walker — Walker Polled Hereford Farm Morrison, Tennessee

Utilizing AHA Mailing Lists These lists are applied to a search by state or a mile radius search from any specific zip code. P.O. Box 758, 410 S.

KS 67839 High Street, Dighton, 620-397-5327 www.lanescott.coop

L A N E -SCOT T P E R AT I V E ELECTRIC COO

Connections

• AHA members • Junior members

s and What What are Power Surge ? Can I Do About Them lines, breakers trip resulting in

Lane-Scott Electric Co-op Assn., Inc. Board of Trustees

between As its name sugdamage electrical large surges that can and devices. gests, a power equipment, appliances surges can be surge is a surge or Other causes of small that require a increase in power. found at home. Devices compressors or The brief jolts of lot of power to switch , electrical voltage off, air conditioners turn motors on or heaters for range from minor refrigerators and space brief draws to severe and can example, call for sudden, demands upset leave their mark. of power. These power Richard McLeon Trustee Large surges can volts in the electrical the steady flow of Harold Hoss TV, or caused by computer surges Trustee system. While the damage or fry your less intense than may cause no apRad Roehl these items are far while small surges Trustee toll over still cause their can take they but strike, a lightning parent damage Richard Sorem and overloaded Trustee damage. Faulty wiring time. most thought also cause surges. Lightning is often the outlets or circuits can these Management surges, but Mother Safe Electricity suggests of cause of power Richard McLeon the most common appliances and General Manager options to protect Nature’s strike is not are caused when Nate Burns electronics: culprit! Large surges are suddenly strips or devices. Manager of Electrical Operations f Use surge protector large currents of electricity protectors interruptions are Katherine Lewis Services However, most surge interrupted. Power Manager of Financial wallop. circuit breakers are no match for lightning’s best to often caused when it is trip, then During a severe storm, at power substations In Case of an Outage TVs and other When objects unplug your computer, automatically re-close. more for off is slap check your lines electricity to lines, If your electronics. * Be sure such as trees fall on 800-40716Bf than a few minutes, call winds, vehicles hit Continued on page a.m. to together due to high 2217. Office hours are 8 wings cause a short will be poles, or even birds’ 5 p.m. After-hours calls

Dick Jennison President

Craig Ramsey Vice President

Paul Seib Secretary

Eric Doll Treasurer

• Tabloid replies • Member cow buyers: Members with at least one cow(s) transferred into ownership in the past three years. • Member bull buyers: Members with at least one bull(s) transferred into ownership in the past three years. • Non-member cow buyers: Non-members with at least one cow(s) transferred into ownership in the past three years. • Non-member bull buyers: Non-members with at least one bull(s) transferred into ownership in the past three years.

Ed Gough Trustee

Chad Griffith

answered by the dispatch standby personnel.

24-Hour Electrician

and

Service

or If you are without electricity on have an electrical emergency a we have your side of the meter, available master electrician on staff 24 hours a day.

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FAC E B O O K .CO

M / L A N E S COT T

FEBRUARY 2020

ELECTRIC

LIVING KANSAS COUNTRY

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AHA Field Staff

The American Hereford Association field staff can help you market your cattle and promote your operation. Give your local field representative a call to assist:

Joe Rickabaugh CENTRAL REGION: MO. and Iowa

785-633-3188 jrick@hereford.org

Clint Brightwell WESTERN REGION:

Alex Acheson NORTH CENTRAL REGION:

Ariz., Calif., Idaho, Nev., Ore., Utah and Wash.

N.D., S.D., Minn., Neb. and Kan.

417-359-6893 cbrightwell@hereford.org

785-366-1185 aacheson@hereford.org

Tommy Coley EASTERN REGION:

Colton Pratz SOUTHWESTERN REGION:

Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va.

Ark., La., N.M., Okla. and Texas

815-988-7051 tcoley@hereford.org

405-385-1054 cpratz@hereford.org

Kevin Murnin MOUNTAIN REGION:

John Meents UPPER MIDWEST REGION:

Mont., Wyo., Colo. and

Ill., Wis., Ind., Md., Mich., Ohio, Penn., Ky. and W. Va. 419-306-7480 jmeents@hereford.org

western Canadian provinces

406-853-4638 kmurnin@hereford.org

• • • • • •

Placing an ad in the Hereford World Creative Services projects, including sale catalogs, flyers or brochures Herefords On Demand catalogs Buying or selling Hereford-influenced feeder calves Marketing cattle through CHB® Assistance in marketing your Hereford seedstock and commercial females

AHA Members Only: Advertisers with $2,000 of annual advertising ($1,000 for associations) qualify for ring service by field staff. Field representatives attend local, state and regional Hereford and beef events as time permits with respect to their sale schedule. These events include tours, state meetings, state shows, regional beef industry events and sales. They also are your link to the most recent industry and Hereford news and programs.

HPI

Hereford Publications Inc. Contact HPI to assist you with your next creative marketing piece to showcase your herd. hworld@hereford.org 816-842-3757

sale catalogs state directories advertisements brochures newsletters annual reports postcards marketing flyers business cards web banners stall cards brand logos event graphics banners / signage

Creative Marketing Solutions Complete Media Kit Resource

American Hereford Association 11500 N Ambassador Drive, Suite 410 Kansas City, MO 64153 www.Hereford.org