Choose Hereford

come home come home to hereford to hereford Efficiency. Fertility. Docility. Longevity.

Efficiency. Fertility. Docility. Longevity.

SHHH.

LET THE NUMBERS DO THE TALKING. The American Hereford Association (AHA) realizes progressive cattlemen face many challenges in the marketplace. Hereford genetics maximize the value of your herd by delivering fertility, feed efficiency, docility and feedlot profitability.*

Real results. Real profits.

7%

higher pregnancy rates

$51

more per cow, per year

$20

advantage in feed efficiency

$30

advantage in feedlot profitability

Real data. Real improvements.

Since 2008, Herefords have made substantial progress on key economic traits that matter to you.

20%

improvements in weaning (WW) and yearling (YW) weights

86%

improvement in ribeye area (REA)

150% increase in marbling (MARB)

* Visit Hereford.org/genetics/research to learn more about the Hereford breed’s documented efficiencies.

“

“

By using the crossbred female and taking advantage of lower feed intake and maintenance requirements of Hereford cattle in our crossbreeding system, we should be able to increase stocking rate or reduce the number of acres required by about one acre per cow-calf unit.

— David Lalman, Ph.D., Oklahoma State University Professor and Extension Beef Cattle Specialist

(Information courtesy of Oklahoma State University cow efficiency study.)

BOOM.

DATA IS POWER, AND THE AHA LEADS THE INDUSTRY IN GENETIC TECHNOLOGY. Using cutting-edge genetic evaluation software and strategic performance programs, the AHA offers a reliable source of genetics to maximize profits. From the Whole Herd Total Performance Records (TPR™) reporting system to the National Reference Sire Program (NRSP) designed to build solid genetic data, the Hereford breed stands poised for a stronghold in the DNA era.

20+ YEARS

of data generated through the Whole Herd TPR program

20+ YEARS

of proving potential through the NRSP

120,000+

genotypes in the AHA database

Visit Hereford.org/genetics/ to see why the AHA has one of the strongest genetic evaluations in the industry.

“

“

What it came down to for us was being better cattlemen. We looked at more EPDs than we ever had before, and we kept coming back time and time again to Hereford. They were checking every box and we are delighting our buyers more than ever before.

— Ty Schultz, /EV Ranch, Rifle, Colo.

KA-CHING.

HEREFORD GENETICS ARE PROVEN TO COMPLEMENT ANY COW HERD TO INCREASE YOUR BOTTOM LINE. The AHA has implemented female-driven programs to provide commercial producers with premium replacement females and additional marketing tools.

Maternal Advantage

The Maternal Advantage program is a marketing tool designed to help commercial cattlemen identify genetically superior replacement females with added longevity, more docility, increased fertility and more profit per year.

PREMIUM RED BALDY

The Premium Red Baldy program is a non-PVP tagging program designed to help commercial producers identify premium quality crossbred replacement females.

Since 2008, Herefords have made substantial progress on key maternal traits that matter to you.

38%

increase in maternal milk (MM)

36%

increase in sustained cow fertility (SCF)

12%

increase in udder suspension (UDDR) and teat size (TEAT)

Visit Hereford.org/commercial/programs/ to learn how to add value to your commercial females.

“

“

I think as history would show you, the F1 cow has been predominantly the best mother in all of the cattle industry.

— Casey Voigt, Voigt Ranch, Beulah, N.D.

WHOAH.

CATTLEMEN HAVE MORE MARKETING OPTIONS AVAILABLE THAN EVER BEFORE. HEREFORD ADVANTAGE

The Hereford Advantage program is a feeder cattle marketing program, in partnership with IMI Global, that adds value to Hereford-influenced feeder cattle through genetic merit, a health program, Beef Quality Assurance (BQA) certification and source and age verification.

Commercial Marketplace

The AHA offers many tools for progressive cattlemen to market their genetics. The Commercial Marketplace is a platform for commercial producers to list or view available commercial Hereford-influenced cattle or to locate sources of Hereford genetics.

Visit HerefordMarketplace.com/ for all your marketing needs.

“

“

The proven efficiency advantage of Hereford and Hereford-influenced cattle adds true value in terms of feedyard profitability.

— Lee Mayo, HRC Feed Yards, Scott City, Kan.

THAT’S RIGHT. THE AHA IS COMMITTED TO HELPING PROGRESSIVE PRODUCERS MEET CHALLENGES HEAD-ON.

Known as the efficiency experts, Herefords have been an industry icon for more than 300 years. Along with excellent feed conversion, the Hereford breed offers hardiness, fertility, longevity and a calm disposition – ideal for your herd and your pocketbook.

Hereford genetics deliver: Maternal traits

• Unmatched fertility • Notable docility • Increased longevity • Improved soundness • Optimum milk • Lower inputs • Universal adaptability

Performance traits

• Unrivaled hybrid vigor • Feed efficiency • Added growth • Enhanced health • Quality carcass traits • Documented tenderness • Exceptional flavor

Bar none, Herefords offer optimal maternal and performance traits.

Don’t you think it’s time to “Come Home to Hereford?”

To learn more about why you should come home to Hereford, visit Hereford.org/commercial.

come home to hereford

“

If you want a premium dollar for your feeder cattle and you want a cow that can work in your pasture, I think the Hereford-Angus cross is the best out there.

“

— Sam Buford, Buford Ranches, Hominy, Okla.

CONNECT WITH US

816-842-3757 • 816-243-1314 Fax

Hereford.org