STAMPED FOR MORE. THURSDAY, Oct. 22 1:30 – 4 p.m. 2 – 4 p.m.
Attendee Registration & Shop Hereford | 12th Street Room Hereford Seedstock Academy Alumni Gathering | Bennie Moten B
FRIDAY, Oct. 23 7 a.m. 7:30 a.m. 8 – 9 a.m. 9 – 10 a.m. 10 – 10:30 a.m. 10:30 – 11:15 a.m. 11:15 a.m. – Noon Noon – 1:30 p.m. 1:30 p.m. 1:30 – 2 p.m. 2 – 2:45 p.m. 2:45 – 3:30 p.m. 4 p.m. 4 p.m. & 5 p.m. 5:30 – 6:30 p.m. 5:30 p.m. 6 p.m. 6:30 p.m. 8 p.m. & 8:30 p.m.
Attendee Registration, Shop Hereford & Trade Show Open | 12th Street Room NJHA Fed Steer Shootout Interviews | Jay McShann B Planning for the Next Generation Shannon Ferrell, Ph.D., Oklahoma State University Redefining Red Meat Yield Blake Foraker, Ph.D., Texas Tech University Refreshment Break Leveraging the Hereford Feedout Program Justin Miller, American Hereford Association Lee Mayo, HRC Feed Yards LLC Emerging Herd Health Challenges Tim Parks, DVM, Merck Animal Health HYFA Scholarship Presentation & NJHA Awards Luncheon | Basie Ballroom A & B Presented by VitaFerm®, Chris Cassady, Ph.D. National Hereford Queen Interviews | Jay McShann B Coffee and Dessert in the Trade Show What’s Next for the U.S. Beef Cow Herd? Derrell Peel, Ph.D., Oklahoma State University Stamped For More | Basie Ballroom C Shane Bedwell, American Hereford Association Taylor Belle Matheny, American Hereford Association Kane Aegerter, American Hereford Association National Hereford Women Annual Meeting | American Royal Complex Vet Room Shuttles depart from Kansas City Marriott Downtown to American Royal Complex NJHA Meet Up powered by Sure Champ® | American Royal Complex Vet Room Ladies of the Royal Pre-Sale Social | American Royal Complex National & Regional Show Awards Presentation | American Royal Complex Ladies of the Royal Sale | American Royal Complex Shuttles depart from American Royal Complex to Kansas City Marriott Downtown
SATURDAY, OCT. 24 7 a.m. 7 – 11 a.m. 8 a.m. Noon & 1 p.m. 2 p.m. 6 p.m. & 7 p.m.
Breakfast | Basie Foyer Attendee Registration, Shop Hereford & Trade Show Open | 12th Street Room Annual Membership Meeting & Hereford Honorees Recognition | Basie Ballroom A & B Shuttles depart from Kansas City Marriott Downtown to American Royal Complex National Junior Hereford Show | American Royal Complex Shuttles depart from American Royal Complex to Kansas City Marriott Downtown
SUNDAY, Oct. 25 7:15 a.m. 8 a.m. 1:30 p.m. 2:30 p.m.
Shuttles depart from Kansas City Marriott Downtown to American Royal Complex National Hereford Show | American Royal Complex National Hereford Queen Selection | American Royal Complex Crowning will take place prior to the champion bull drive. Shuttles depart from American Royal Complex to Kansas City Marriott Downtown American Royal Supreme Drives | American Royal Complex The supreme drives will begin 30 minutes after the conclusion of the show.
Increasing Hereford Momentum ereford breeders and members of the American Hereford Association (AHA) have enjoyed an extraordinary year since the World Hereford Conference and AHA Annual Membership Meeting last October. Prices remain historically high across all classes of cattle, while Hereford continues writing a new chapter of industry demand during an unmatched point in the evolution of U.S. beef cattle history. Last year, like the one preceding it, more registered Hereford bulls sold at auction for significantly higher prices, even though the nation’s cow herd remains historically small and is possibly still contracting. Using a different lens, year-over-year registrations through the Association are higher, as are the number of cows represented by the AHA cow inventory. Reasons for increased Hereford demand in the face of overall national beef cow liquidation speak to many factors, including growing recognition of the breed’s unique genetic advantages, including docility, fertility, longevity, feed efficiency and overall production efficiency. Likewise, more commercial producers are recognizing the multifold benefits of disciplined, complementary crossbreeding, especially maternal heterosis. At the same time, more are realizing Hereford’s unrivaled role as an essential and optimum crossbreeding component, validated by experience and continued real-world research.
Stamped for more
Cooperative, ongoing multi-year research at the University of Illinois UrbanaChampaign provides a compelling example. It compares F1 Hereford-Angus baldy females to straight commercial Angus females, evaluating their long-term performance and profitability differences in a commercial cow-calf herd. The Hereford-sired F1 females demonstrated a 14% advantage in firstcalf weaning rate at 2 years of age, 18% more bred back for their second calf at 2 years of age and 13% more remained in the herd as 4-year-olds. All of that is backed by AHA’s highly accurate genetic evaluation and the breed’s unique system of testing sires for genetic merit early in their production careers through the National Reference Sire Program. Stamped for more — the anchor to the new AHA advertising and promotional campaign — is a fact which alludes to all that Hereford brings to the industry table. It’s also a promise which demands continuing to craft genetics that maintain the statement’s truth.
Please join us
Previous and future opportunity stems from Hereford breeders’ relentless commitment to genetic improvement, excelling at what is proven, and remaining bold and willing enough to consider new possibilities. As an example, at this year’s Educational Forum, you’ll hear more
about the industry’s likely transition to a new system of valuing carcass red meat yield. The AHA has been at the forefront of understanding the implications for Hereford breeders and making sure Hereford genetics are part of the research effort. Other educational sessions include succession planning, leveraging the Hereford Feedout Programs, perspectives on emerging cattle health challenges and insights to opportunities for the U.S. cow herd to rebuild. Join us in Kansas City, Mo., Oct. 23-25 for the AHA Educational Forum and Annual Membership Meeting, along with the Ladies of the Royal Sale and National Hereford Show, where we will learn, celebrate our heritage and recognize leading breeders and young achievers. The white face Hereford stamps on its progeny means increasingly more as the industry evolves. Growing demand for it challenges us to scale new heights through continuous genetic improvement, while maintaining the balance of traits and phenotypic soundness, which has carved new opportunity for the breed.
— Jack Ward, AHA executive vice president
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2026 Annual Membership Meeting and Conference Join us Oct. 23-25 at the Kansas City Marriott Downtown. he American Hereford Association (AHA) invites Hereford breeders to the 2026 Annual Membership Meeting and Conference and the National Hereford Show at the American Royal. This event is an opportunity to network with Hereford breeders and enthusiasts from across the U.S. and other countries. AHA is hosting the event — “Stamped for More” — at the Kansas City Marriott Downtown Hotel in Kansas City, Mo. It will feature Educational Forums, an industry trade show, a scholarship and awards luncheon, and the Annual Membership Meeting. The weekend continues at the American Royal Complex for the Ladies of the Royal Sale, Friday evening, Oct. 23. The National Hereford Show and National Hereford Junior Show will be Oct. 24-25. Members are welcome to tour the AHA headquarters Thursday afternoon, Oct. 22, to visit with staff. Friday, Oct. 23 The Educational Forum begins Friday morning at the Kansas City Marriott Downtown with the first session starting at 8 a.m. This year’s educational sessions include redefining red meat yield, cattle markets and rebuilding the beef cow herd, estate planning and leveraging the Hereford Feedout Program. The trade show will open at 7 a.m. National Junior Hereford Association (NJHA) Fed Steer Shootout interviews begin at 7:30 a.m. There will be a break between Educational Forum sessions from noon to 1:30 p.m. for the Awards Luncheon, where NJHA Fed Steer Shootout winners will be recognized and the Hereford Youth Foundation of America (HYFA) will award scholarships. National Hereford Queen interviews will be at 1:30 p.m. The final Educational Forum session will begin at 2:45 p.m. The National Hereford Women (NHW) Annual Meeting is scheduled for 4 p.m. at the American Royal Complex The Ladies of the Royal pre-sale social is at 5:30 p.m., followed by the National and Regional Show Awards presentation at 6 p.m. and the Ladies of the Royal sale at 6:30 p.m. (at the American Royal Complex). The NJHA Meet-up presented by Sure Champ® also will be 5:30-6:30 p.m. at the American Royal Complex. Saturday, Oct. 24 Breakfast will be served at 7 a.m. on Saturday followed by the AHA Annual Membership Meeting at 8 a.m., including the
annual AHA report. Hall of Fame and Hall of Merit inductees, Century and Golden Breeders, Certified Hereford Beef® Award winners and the Commercial Hereford Producer of the Year will be recognized during the Annual Meeting. Association members will select up to 153 delegates to conduct the Association’s business and elect three new directors to serve on the Board. The six 2026 candidates are: Northeast: Andy Beck, Bainbridge, Ind.; Steve Lorenzen, Chrisman, Ill. Northwest: Mark Ehlke, Townsend, Mont. Southeast: Larry Cunningham, Spring City, Tenn.; Ryan McGuffee, Mendenhall, Miss. Southwest: Brett Barber, Channing, Texas Candidate profiles can be found on Pages 4-7. The list of delegates begins on Page 12. American Royal events The Ladies of the Royal Sale will be at 6:30 p.m. Friday, Oct. 23, at the American Royal Complex. View the entire offering at Hereford.org/marketing/hereford-sales/production-catalogs. The National and Regional Show Awards presentation will be at 6 p.m., before the sale. The junior Hereford show, judged by Bodee Schlipf, El Paso, Ill., will begin at 2 p.m., Saturday, Oct. 24, at the American Royal Complex. The National Hereford Show at the American Royal, judged by John McCurry, Burton, Kan., will be at 8 a.m., Sunday, Oct. 25, at the American Royal Complex. For those who cannot attend, show results will be available online at Hereford.org. The National Hereford Queen will be crowned following selection of the grand champion Hereford female. RSVP Be sure to RSVP to the Annual Membership Meeting and Conference online. The educational sessions, trade show, Annual AHA Membership Meeting and the National and Regional Awards presentation are free for all AHA members and guests to attend. Please assist the AHA in planning for this event by submitting your RSVP at Hereford.org/events/annual-meeting.
Event locations AHA headquarters: 11500 N. Ambassador Dr., Suite 410 Kansas City, MO 64153
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American Royal complex: 1899 American Royal Way Kansas City, KS 66109
Hotel headquarters: Kansas City Marriott Downtown 200 W 12th St. Kansas City, MO 64105
Ladies O F
T H E
ROYAL FRIDAY, OCTOBER 23RD, 2026
AMERICAN ROYAL COMPLEX . 6:30 P.M.
Kansas City, Kansas
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STAMPED FOR MORE.
Introducing the These six are vying to join the American
Brett Barber Barber Ranch, Channing, Texas 806-681-2457, brettbarber69@gmail.com
Andy Beck Beck-Powell Polled Herefords, Bainbridge, Ind. 765-720-1696, abcbeck92@gmail.com
Larry Cunningham Cunningham Herefords, Spring City, Tenn. 423-605-9241, cunninghamphfarm@aol.com
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Brett Barber Brett Barber owns and operates Barber Hereford Ranch with his parents, Dale and Mary, and his siblings, Terri, Jason and Justin. The family raises and markets about 150 registered Hereford bulls annually through two production sales, along with approximately 50 registered Hereford females. Their ranch in the arid High Plains instills ruggedness in their cow herd, which grazes on native grasses at 3,800 feet elevation. The Barbers added Angus so their commercial customers can buy both breeds to build complementary crossbreeding programs. Barber Ranch partners with its cattle buyers and fellow breeders to collect valuable data on their cattle’s commercial performance. The Barbers also farm corn, Nutri-cane and sudex grass hay and wheat. Brett and his wife, Carla, have five children, ages 19-28, including Rylee, Bryden and Aidyn Barber, and Emma and Grayson Carley. Rylee and her husband, Austin Matheny, operate Matheny Herefords in Kentucky. Bryden works at Carroll Cattle Co. in Oklahoma and aspires to return to the ranch. Emma, a former assistant judging coach at West Texas A&M, studies chiropractic medicine. Grayson is pursuing an automotive career in Idaho. Aidyn is a Texas Tech student and an National Junior Hereford Association (NJHA) director. Brett received a bachelor’s in animal science from Texas A&M University, where he competed on the meats and livestock evaluation teams. He earned a master’s degree at Michigan State University (MSU), and he spent 12 years at the helm of the MSU cow herd. He managed Ankony Land’s purebred cattle operation in Georgia before returning to Barber Ranch. Brett has served on the executive committee of the Texas Hereford Association and as the president of the Michigan Polled Hereford Association. He is a member of the Dallam Hartley junior livestock show committee, a Moore County Junior Livestock Association board member, a 4-H and FFA supporter, a community cleanup volunteer and a member of St. Anthony Catholic Church. Brett has officiated livestock shows in 40 states and four countries. He was the reserve high-scoring individual in the American Royal judging contest, and he topped senior showmanship during the 1987 American Junior Hereford Association show. Barber Ranch received the Century Award from the Texas Department of Agriculture. The family has bred and exhibited countless national champions, including the National Western supreme champions, BR Gabrielle 5082 and BR Belle Air 6011.
Board Candidates Hereford Association (AHA) Board of Directors. Andy Beck Andy Beck is the third generation of the Beck family to raise Hereford cattle. His grandfather, Clarence, purchased the first set of Herefords in 1940. Andy’s dad, Gene, partnered with Bill Powell in 1979 to form Beck-Powell Polled Herefords. Today, Andy has 100-head of Hereford cows, which are split into spring- and fall-calving groups. Andy strives to produce sound, fertile, easy fleshing cows that milk well and are well-suited for purebred breeders and commercial cattlemen alike. Beck-Powell Polled Herefords uses artificial insemination (AI) and embryo transfer (ET) to help drive genetic improvement, and the operation selects cattle that utilize resources efficiently. The cow herd grazes all spring and summer and winters on hay and mineral without supplemental feed. Andy markets the cattle private treaty and has attracted buyers from several states and Canada. Andy and Betsy, his wife of 37 years, have one son, Cody. Cody currently resides in Oklahoma with his wife, Taylor, and their two children, Reagan (3) and Preston (newborn). Cody enjoyed an extensive youth show career attending every Junior National Hereford Expo (JNHE) from 2000 until 2014. Andy served on the Indiana Hereford Association board for 12 years and was the president when the Indiana horned and polled associations merged. Betsy served on the National Pollette board and was on the strategic planning committee for the merger of the horned and polled women’s associations. Andy and Betsy served as Indiana Junior Hereford advisors and spent six years as NJHA advisors. Outside the Hereford industry, Andy is a county commissioner and president of the board. He also serves on the county planning, health and solid waste district boards, plus FFA Advisory. In the past, he served on the school board, including a year as president, the local 4-H fair board and school alumni association. Andy has been honored for his service with several awards, including the 2014 Hereford Junior Advisors of the Year, 2003 Indiana Hereford Family of the Year and the 2007 Honorary Chapter FFA Degree for the North Putnam FFA chapter.
Larry Cunningham Larry Cunningham is the second-generation stockman behind Cunningham Herefords, Spring City, Tenn. The Cunningham Herefords’ headquarters was originally purchased by Larry’s father in 1947 after World War II, along with two Hereford heifers. Hereford cattle have been a staple ever since. Today, Larry focuses on making cattle that will produce and perform for commercial cattle producers. He uses performance testing, AI and ET to drive the improvement on his 100-head operation. Each year, he sends bulls and heifers to the University of Tennessee’s performance test and markets cattle through that sale. He has also utilized Virginia Tech’s performance testing program and will sell cattle private treaty. Larry has three children with his ex-wife, Michelle: daughter, Latel, and twin sons, Jim and Teed. Larry enjoys being a grandpa to his grandson, Finn, and is happy to see his twins take an interest in Cunningham Herefords as thirdgeneration cattlemen. Outside of raising Hereford cattle, Larry manages a breeder hen operation, which raises grandparent stock for one of the largest poultry genetic providers in the country. He comes from a diverse livestock background. When he was younger Larry had a farrow to feeder hog operation with his family, in addition to fitting and clipping show and sale cattle throughout the South. His love of livestock prompted Larry to pursue a degree in animal science from the University of Tennessee, where he won many awards as a member of the livestock judging team. He then passed his animal evaluation skills onto younger generations, coaching three state champion 4-H judging teams and sorting cattle shows in numerous states. After college, Larry joined Farm Credit and launched his career in the banking and finance industry. He spent nearly 20 years as the organization’s chief credit officer before he retired from Farm Credit in 2012. Then, he spent eight years as a commercial lending specialist. Today, he uses his multiple accounting accreditations, farm real estate appraisal qualifications and analytical mind to consult for clients. Larry also offered his talents to numerous boards, including the Tennessee Beef Council for four terms; the Tennessee Hereford Association, where he served two terms; and the state and national Beef Checkoff, each of which he served for two, six-year terms. As a Tennessee Beef Council director, he used his expertise to help the council find a new location, underwrite its purchase, remodel and receive rental income to offset their brick-and-mortar expense. Larry has served as president of numerous organizations, including the Tennessee Beef Council and the Tennessee 4-H Foundation. continued on page 6... 2026 Event Preview 5
...continued from page 5
Mark Ehlke
Ehlke Herefords, Townsend, Mont. 406-439-4311, ehlke@mt.net
Steve Lorenzen Lorenzen Farms, Chrisman, Ill. 217-822-2803, lf3@ecicwireless.com
Ryan McGuffee McGuffee Herefords, Mendenhall, Miss. 601-668-1000, ryanmcgu@bellsouth.net
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Mark Ehlke Mark Ehlke sits at the helm of Ehlke Herefords, Townsend, Mont. The ranch runs 300-plus cows, including recips. Ehlke Herefords markets 45-50 Hereford bulls annually and hosts the Montana Made sale each fall. Montana Made offers predominantly bred heifers, in addition to an elite sire or two and some select open females. The ranch strives to produce Hereford cattle that excel for their customers and fit their environments. Mark doesn’t chase industry trends with his cow herd; instead, he uses all traits, measured and unmeasured, to make genetic selections. Ehlke Herefords is a family operation. Mark’s wife, Della, oversees the ranch’s administrative responsibilities. The couple’s daughter, Lacey Jo Jepson, and her husband, Zach, are actively involved in the day-to-day operations of the family’s ranch, in addition to running their own cow herd. Their other two daughters: Jen Hofer, and her husband, Ross, and Jane’a Merkel, and her husband, Jake, reside nearby in Bozeman and Helena, respectively. Mark has served as a Montana Hereford Association board member for several years and has been a member of the association for more than three decades. Ehlke Herefords has also been a long-time member of the Montana Stockgrowers Association and the Montana Chamber of Commerce. The ranch sponsors community events and organizations, including the Montana State University Extension and the Broadwater County Fair and Rodeo. Mark actively served his community as a member of the Broadwater 4-H livestock committee for 10 years, the vice president and member of the of the Broadwater Missouri River Users Association (irrigation water board) for six terms, and a founding member of the original board of trustees to the Trailhead Christian Church. Off the ranch, Mark and Della own Montana Hydraulics, a metal fab and machining company, which has sold products and services across North America.
AHA ANNUAL MEETING & EDUCATIONAL FORUM
Steve Lorenzen Steve Lorenzen is a managing partner of Lorenzen Farms, Chrisman, Ill. The operation was founded in 1930 when John Lorenzen Sr. purchased 105 acres. Over the last century, the farm has grown to 5,655 acres, 4,922 of which are tillable farm ground, in addition to the family’s diversified livestock operation, including Hereford and Angus cattle and a nationally recognized Yorkshire pig program, along with 220 acres of custom farming. Lorenzen Farms’ cow herd consists of 200 Hereford and Angus cows, along with 50 bred heifers. Steve grazes cattle on ground too difficult to farm row crops with the size of today’s equipment. The operation also includes three feeding floors to winter cows and grow replacement heifers, using corn silage and supplemental hay. Most of the herd are spring-calvers with a small group of fall-calving females. Lorenzen Farms holds a fall production sale to offer bred heifers and some elite heifer calves, along with an online spring bull sale offering their top bulls. The steer calves and heifers which don’t make the replacement cut are sold privately or in the Certified Hereford Feeder Calf Sale in Carthage, Ill. Steve and his wife, Vicki, have been married for 55 years. The couple has three grown children, seven grandchildren and two great-grandchildren. Their children and grandchildren have all crossed the country in a Chevrolet exhibiting at junior nationals and national shows. The family attended their first junior national in 1979 and have attended all but one since 1985. Lorenzen Farms was selected as the Illinois Beef Association’s Seedstock Breeder of the Year in 2021. The farm was also recognized as a member of the Illinois Hereford Hall of Fame and Illinois Breeder of the Year multiple times Steve served more than 30 years on the school board, including over half as president and secretary. He’s also been elected president of the voter’s assembly of Grace Lutheran Church in Paris, Ill., along with serving as a church trustee and elder. Steve has been a member of the Illinois Hereford board multiple times and held various officer positions. He’s served as a Farm Bureau township director and was a 4-H leader for more than three decades.
Ryan McGuffee Ryan McGuffee, owns and operates McGuffee Herefords, New Hebron, Miss. The third-generation cattleman started in the Hereford breed with a single heifer he purchased in 1977 as his 4-H project. With nearly 50 years in the business, McGuffee Herefords is and always has been a family affair. Ryan’s parents, Joe and Delores, still play an active role in the operation, along with his wife, Angie, their son, Walker, and his wife, Mary Jo. Today, McGuffee Herefords consists of a 285-head registered Hereford herd and a 500-head black baldy commercial herd. The operation utilizes extensive AI and ET programs, producing more than 150 ET calves each year. By investing heavily in AI and ET, the McGuffees ensure they maintain focus on quality genetics and an emphasis on maternal ability, carcass strength and above-breed-average genomic profiles. McGuffee Herefords supplies more than 80 registered Hereford bulls annually to some of the most prolific commercial operations in the Southeast. In 2024, McGuffee Herefords hosted a female production sale for the first time in 35 years, along with their inaugural commercial bull sale. Oct. 31 this year will mark McGuffee’s third annual bull and female sale. Additionally, Ryan offers cattle privately. McGuffee Herefords has also seen showring success. Ryan, along with partner, Pérez Cattle Co., exhibited the 2024 American Royal champion Hereford bull, KRM 9160 Follow Me 8G L35 ET. The McGuffee family is a dedicated supporter of Hereford youth. Walker was an active NJHA member and showed at the JNHE. Over the past 30 years, more than 100 young people have been mentored by the McGuffee family as they began their 4-H and FFA careers with a Hereford heifer provided by McGuffee Herefords. Outside McGuffee Herefords, Ryan is president of McGuffee Properties LLC, Mendenhall, Miss., a land development firm he founded upon graduation from the University of Southern Mississippi. Giving back and supporting their community is a pillar of strength for the McGuffee family. Ryan has served on the Mississippi Hereford Association board of directors for many years, dedicated countless hours to helping Mississippi Hereford youth plan to attend the JNHE, co-founded the Mississippi Youth Expo and was awarded the Cattleman of the Year.
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Candidate Q&A AHA Board candidates answer questions regarding their candidacy. Q: Why are you running for a position on the American Hereford Association (AHA) Board of Directors? Brett Barber
My sincere thanks to the American Hereford Association (AHA) nominating committee for giving me the opportunity to become a candidate for the AHA Board of Directors. As a lifelong member of the AHA, I have had the privilege of knowing many people that have served our great organization, and I have seen firsthand the positive effects of a strong, dynamic Board. Country music legend, Dolly Parton, once said, “Find out who you are and do it on purpose.” With Dolly now gone, her words have even more impact. We all have but one lifetime, and one of the most important ways we can live it is through service. My family’s involvement with the great Hereford breed reaches almost 125 years. Some of those years were really good, and some were extremely tough. What has remained consistent all this time is the reality that we continually work to promote and improve a breed of cattle that has been and will always be a critical component of the beef industry. Hereford breeders throughout our country are my friends, competitors and partners. With my children now grown, I believe that the time is right for me to throw my hat in the ring and offer to work with and for my fellow Hereford breeders as a Board member. I am a dedicated Hereford breeder in a family operation whose livelihood is entirely dependent on raising and selling exceptional Hereford cattle. It’s what we do. Our business success is connected to the success of our breed organization, and I want to be able to contribute my time and experience by serving in a leadership capacity. I am hard-working and dedicated, and I believe that I can be a good representative between the needs of our membership and the direction of the organization. I have the ability to have an open mind and be receptive to advancements or change, if it is in the best interests of our breed Association. I also would work to preserve and protect the great legacy and history of what we have already accomplished. I am extremely optimistic about our breed and its membership, and I look forward to giving back to an organization that has molded me into the person I am today. To serve on the AHA Board is a tremendous honor and responsibility, and I hope that the delegates find me worthy of such a position.
Andy Beck
I was asked by the nominating committee if I would be interested in running for the Board and was humbled by this honor. I felt like this would give me an opportunity to be more involved in the Association and help members meet their needs with their cattle. I am passionate about the Hereford breed and what it offers to the consumers. I believe my leadership skills from serving on various boards and committees will aid me in being an asset to the Board if I am elected.
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Larry Cunningham
My roots in the cattle industry began before I was even born, with my parents’ Hereford operation, which started in 1947. I have been raising Hereford beef cattle all my life, and I have been involved with policy change and promotion of the breed for many years — it’s ingrained in me; it’s who I am. I know the importance of studying and being aware of genetics for herd improvement. My herds are always busy with heifer development and bull test initiatives. I want to continue to be a part of positive change and assist the industry with challenging issues. I want to be a part of exploring ways to assist American Hereford producers with herd improvement and sustainability for the future of our breed.
Mark Ehlke
To give time and service back to the Association and its members. This breed of cattle has been such a huge part of family life here, that it is only fitting to give time back at this stage of my life.
Steve Lorenzen
First, it’s an honor to be nominated by some of finest people and the best Hereford breeders in the world. If they think enough of a breeder to nominate them for the Board, there’s no way I’m not accepting. Second, this breed and the Association that represents breeders have been a huge part of my life for 60 years; I owe my time and effort if elected.
Ryan McGuffee
I would like to express my sincere gratitude to the AHA nominating committee for inviting me to stand as a candidate for the AHA Board of Directors. As a third-generation Hereford breeder, McGuffee Herefords have worked tirelessly for 50 years to provide efficient, functional cattle for our customers. I am committed to advocating for the Hereford breed, Hereford producers and all the AHA members supporting the long-term growth of the Hereford cattle industry. I believe I would be an asset to the AHA Board of Directors if elected and serve as a positive voice for the Hereford breed. My goals are simple: to strengthen the breed through enhanced marketing for all phases of the beef cattle production chain, enable and grow the AHA membership, thus retaining the youth membership through adult status and to serve as a communication link between the AHA membership and AHA headquarters in Kansas City, offering viable solutions to solve problems and prompt initiatives for the betterment of the Hereford breed.
Q: If elected, what are three goals for your tenure on the AHA Board? Brett Barber
Living in the Texas Panhandle, I have seen the influx of dairy herds in our area. Beef-on-dairy crossbreeding is a fairly new step in the progression of dairy genetics and is now a key component of the U.S. supply of both beef and dairy cattle. In fact, more than 70% of dairy farms are now incorporating beef genetics into their breeding programs, thereby improving carcass quality and feed efficiency — traits highly valued by feedlots and packers. I believe that the Association has so many opportunities for growth in the area of beef-on-dairy cattle herds. One of my goals as an AHA Board member would be to create new partnerships with dairies and work to coordinate Hereford genetics for their operations. I feel that if we make beefon-dairy one of our markets to focus on, this could create new avenues of business for the membership to market their bulls and genetics. Strong, clear communication and collaboration is an integral part of any successful organization. A second goal I have for my potential Board tenure is to focus on the segment of our membership that feels that they may not have a voice or presence in our organization. Yes, we are in the Hereford cattle business, but we are in the “people” business first and foremost. Our organization’s membership is about 7,500 strong, representing diverse operations around the country with different markets, environments and philosophies. Our diversity is a strength, but it also can pose a challenge when trying to serve our membership equally. After a few years of decreasing registration numbers, thankfully this year shows an increase. This is an upward trend that we cannot be complacent with, and we need to continually work to attract new and satisfied members to the AHA. I strive to have a membership organization with people that know they are valued, no matter their herd size. Hereford breeders — beef producers — matter here at AHA. Our Certified Hereford Beef® (CHB) program is something that all AHA members should be proud of. My third goal is to educate beef producers on the advantages of a herd that qualifies for CHB status and work to improve the premiums offered for these cattle. As our CHB program expands, the need for an elevated volume of qualifying beef in the pipeline will become increasingly important. By working to secure an additional packer that processes CHB beef is one way the Association can help the producer benefit financially. Beef producers need to see clearly why they should be breeding their cattle for offspring that qualifies to carry the CHB label, and their efforts need to be rewarded in the form of competitive premiums.
Andy Beck
A.) Represent the members to the best of my ability by listening to their ideas and concerns and take action on their thoughts. I will do my best to make decisions that will be beneficial to the members and the breed. B.) To keep and increase our commercial cow-calf operations using Hereford genetics. We can do that by promoting the Hereford bull on black cows for the black baldy. Also, to keep Hereford bulls with the Brahmans because of the high-demand for the tiger stripes. C.) I would like to keep our young people involved so they will continue on with this breed of cattle. I would also focus on recruitment and engagement of cattlemen, not of Hereford legacy
Larry Cunningham
One goal would be to find more ways to provide cattle producers with education focused around animal health and genetics. I believe we need to find ways to more quickly keep producers aware of emerging health issues or diseases that may affect their cattle. This is an opportunity for the AHA to provide education and guidance for prevention, as well as how to quickly handle issues that arise. Action is the key; we must anticipate the needs of the herd and work quickly to alleviate problems. We need to provide key
information on emerging issues to cattle producers to assist with herd health and maintenance. Also, we need to ensure that producers understand how to evaluate their herd performance and how genetics impact their herd. Animal health and genetics are vital to sustaining this industry. Another goal I have is to be a part of immigration reform, which allows cattle operations to maintain their production without struggling to have a solid workforce. This issue is a major detriment to cattle operations and their production. I’d like to be a part of bringing problem-solving attention to this issue, and in essence, figure out a way to solve this issue. As a lifetime farmer myself, one goal that is important to me is awareness of aging and succession planning for family operations to continue. Reduced cattle herds due to lack of succession planning are a big risk for our industry. We need to provide guidance and support for Hereford producers by exploring ways to maintain and expand operations, which are sustainable for them and the industry.
Mark Ehlke
A.) Work toward continual improvement of demand for Hereford cattle. B.) Continue to work on educating beef producers on the benefits that the Hereford breed has to offer. C.) Set aside personal goals and ambitions in order to best work on and represent AHA membership and Association goals and projects.
Steve Lorenzen
First, continue and expand our youth programs; they are our future. There are some outstanding young breeders and individuals involved in this breed. We need to make sure they have the opportunities and tools to move the breed forward. Second, make our programs and services as affordable as possible, so more breeders take advantage of what the Association has to offer its members. Third, maintain the integrity of the position I would hold, be straightforward with the membership I represent, be a good listener.
Ryan McGuffee
A.) To provide innovation through education and marketing. We must advance consumer knowledge from a collaborative effort of both AHA and CHB. The better equipped the AHA membership is with the necessary tools to better market our product to the grassroots — along with an impactful, industry-focused mindset on consumer education, breeder education and a direct marketing plan — the better equipped AHA members will be to bring the commercial cattleman into the fold with our proven F1 hybrid vigor component that will cause impactful results throughout the beef cattle marketing chain. B.) To continue to work moving the Hereford breed forward by adhering to the current strategic plan as a road map and strengthening the financial bottom-line of AHA and its subsidies. I would like to see CHB become a self-sufficient entity to encapsulate the growth of Hereford beef to a greater consumer market share. To stay relevant as a breed we must support our members and grow membership and market share. Improve customer service and data collection efficiency and update MyHerd to enhance AHA member satisfaction. C.) Communication transparency is the key factor in running a successful business. My approach would be to listen to the members and producers of the AHA and their current needs and provide the transparency that promotes both trust and understanding. I believe the goals to be successful are profitability, growth and sustainability. Efficiency has always been a trademark of the Hereford breed, but we must look for business efficiencies in data collection, processing and ensuring that customer service is always a priority for our members. 2026 Event Preview 9
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Q: In your opinion, what is the biggest challenge(s) the AHA will face over the next 10 years? How can the Board prepare for and overcome that challenge(s)? Brett Barber
We have all been made acutely aware of the shrinking U.S. cow herd, with inventory numbers hovering near lows not seen since the 1950s. We have the faith that our herd will rebuild and restock after we overcome droughts, animal health and disease threats, import/ export policy changes and so on. I remain concerned that, while we have seen some new and young families join the cattle business, there simply aren’t as many of them as there are producers that are aging out or dispersing their herds. Land and equipment costs continue to skyrocket, along with the expenses of feed, fuel and fertilizer. The labor shortage is having an enormous impact on farming and ranching operations. The AHA, along with our other fellow breed associations, needs to work alongside policy makers to ensure the future of the U.S. beef industry. We are not merely Hereford breeders but beef producers, poised to feed the country and the world. The AHA needs to think creatively about how we can better retain our junior members and help set them up for success as Hereford breeders. Many junior members do not have a family operation to return to after their educational years, and we need to collaborate with those young enthusiasts to help them figure out a way to chase their dream of being a cattle producer, specifically a Hereford cattle producer. Our Association’s new Hereford Herd Builder program, introduced by the Venhuizen family, is certainly a step in the right direction, and I’m hopeful that young Hereford breeders take full advantage of that opportunity. Our organization could be helpful by providing assistance to a young breeder in the form of seeking out grant monies or programs designed to attract new people to the industry. Our Association does an excellent job of developing young leaders through our National Junior Hereford Association (NJHA), but now it’s time to help them down the road to being an independent beef producer that is supported by our organization. A focus on retaining land, business development, grazing and mentoring networks, and family estate planning are all areas that we, as an organization, need to be instrumental in directing. The future of the beef industry has its share of challenges, to be sure, but as Dolly Parton once said, “Storms make trees take deeper roots.”
Andy Beck
As the beef supply chain becomes increasingly more volatile, the biggest challenge facing the AHA over the next decade will be positioning Hereford genetics as a premier option for breeders and commercial customers seeking to navigate a rebuilding of their cow herd. All while making scientific progress and facing financial and regulatory hurdles in a manner that allows members of the beef industry to meet and exceed their operational goals — not just producers, but packers, retailers and consumers — for sustainability of the breed.
Larry Cunningham
The beef industry has proven to be adaptable and technology-driven, which has helped maintain quality beef cattle production. However, on the human side of this, in my opinion, we are facing issues with proper succession planning for operations and issues maintaining workforce to keep them in operation. In preparation for these challenges, we need to bring awareness to succession planning and assist producers with how to proceed to ensure their continued success and vitality with Hereford production through proven genetics.
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Further, we need to work on how we can assist producers with needed workforce. This will involve the AHA and others with meeting with elected officials on the importance of immigration reform for beef production in the United States. The decline in the American farmer and cattle producer has been an issue for some time now, and to add to that, many are faced with lack of workforce. These issues can be mitigated through the right channels with the right discussions; I’d like to be a part of this.
Mark Ehlke
I see the largest challenge in the future to be maintaining registration numbers and Association membership. With such a low percentage of the U.S. population involved in production agriculture and the average age of producers being quite “high,” enabling younger generations to become involved as producers and members is critical, but also very challenging with input costs being what they are. No easy answers for sure, but I hope to find a way to lend support to any entity that is working on this issue.
Steve Lorenzen
One challenge would be combatting the idea that the beef industry is negative to our environment, and other anti-agricultural organizations and messages, like PETA. I think that is helped through the education of our children about the beef industry in forums they can relate to. We are stewards of this great country’s resources; we’re not out to harm it. Second, we must make beef affordable. It’s a valuable part of our daily nutrition needs. We also need to do what we can to convince the public that when the hide comes off, the Hereford beef is as tender and flavorful as any breed of cattle, if not superior. The beef industry is going through the highest prices for our product in history. We all know that won’t last forever, so prepare for the down times, make our Association run as efferently as possible. Make the services the Association offers affordable to the membership. Probably the biggest challenge facing the Association now is the gene technology. How will we use it, and what will we allow? Having a hog operation, we face similar challenges. I can see the benefits of being able to eradicate dreadful diseases like PRRS (porcine reproductive and respiratory syndrome). I can also visualize drawbacks to gene editing. I think the technology is here and advancing, so what’s the next step? I’ve not been a part of that discussion, but in my opinion, having rules solidly in place before making any decision would be beneficial. We don’t want to pursue the path of the National Collegiate Athletic Association and Name, Image and Likeness (NIL), and implement something without having the rules and parameters in place to regulate, then having a program out of control.
Ryan McGuffee
Efficiency, consistency and productivity are three important buzzwords that summarize what we, as Hereford breeders, must use to position ourselves for the next 10 years in the beef cattle cycle. As the American cow herd grows and evolves, it is vital to align the Hereford breed with future beef industry requirements, many of which we are known to bring to the table. Efficiency, consistency and productivity are traits associated with Hereford cattle for breeders, consumers and commercial ranchers to market our product through innovative marketing strategies. We, as a breed, must keep our foot on the accelerator in regards to the NJHA, CHB, Hereford Youth Foundation of America, breeder education and innovative Hereford marketing.
AHA ANNUAL MEETING & EDUCATIONAL FORUM
Meet the National Hereford Queen Candidates Five young women will compete for the title of 2026-27 National Hereford Queen. Kathryn Belles
Kathryn Belles, Spangle, Wash., is the 19-year-old daughter of Dave and Kris Belles, and she is currently a freshman at the University of Idaho, studying animal science production, rangeland ecology and management. She has exhibited cattle since the third grade and continues to grow more involved in the Washington State Junior Hereford Association, where she currently serves as president, and the National Junior Hereford Association (NJHA). She attended the Faces of Leadership conference and the VitaFerm® Junior National Hereford Expo (JNHE). Kathryn was an active FFA member, holding many leadership positions including Washington FFA State President. In addition to holding state office, she completed her American FFA degree and successfully competed in many contests — topping her state’s rangeland evaluation in 2025. “I find it crucial to have confident, yet intelligent, spokeswomen involved in our breed, and I would like to be a part of the women who have dedicated their time to the industry,” Kathryn says.
Emma Lewis
Emma Lewis, Litchfield, Ohio, is the 19-year-old daughter of Dawn Handrosh and Steve Lewis. She is a sophomore at Ohio State University Agricultural Technical Institute (ATI), pursuing a degree in agricultural business. Emma has been an active member of the Buckeye Junior Hereford Association and NJHA for the last 11 years. She’s attended several JNHEs over the last decade, along with the Faces of Leadership conference and the World Hereford Conference. Emma has held several offices and committee roles within the Buckeye Junior Hereford Association and is active in her college and community, taking part in 4-H, Farm Bureau, Girl Scouts, First Friends Church and several community service projects. “I hope to give back to the industry by promoting the Hereford breed, mentoring youth and advocating for the broader beef industry,” Emma says.
Paisley Musil
Paisley Musil, Ravenna, Neb., is the 17-year-old daughter of Matthew and Kinsley Musil. She is finishing her studies at Ravenna Public Schools and hopes to attend the University of Nebraska-Lincoln, Nebraska Wesleyan or Creighton University to pursue nursing and agricultural studies. Paisley is active in 4-H, Future Business Leaders of America (FBLA), competitive cheer and FFA, where she has served as chapter president. She has attended the JNHE as a part of the Nebraska Junior Hereford Association and credits the organization with strengthening her leadership and commitment to agriculture. “This role would mean more to me than a title — it would be an opportunity to serve with sincerity, encourage younger members, represent the breed with pride and help others feel the same sense of belonging and purpose that Hereford has given me,” Paisley says.
Mallory Reed
Mallory Reed, Green Ridge, Mo., the 20-year-old daughter of Craig and Natalie Reed, is a sophomore at the University of Missouri (Mizzou), majoring in international business management with minors in Spanish and agriculture. The seventhgeneration farmer has participated in the Faces of Leadership conference and the NJHA Fed Steer Shootout. On campus, Mallory is part of Trulaske College of Business Cornell Leadership Program, which honors the top 2% of business students; Mizzou CEO; Spanish Theatre Club and Pi Beta Phi. She’s also been an active member in FBLA, FFA and 4-H. “With elegance and education, the National Hereford Queen supports and advocates for the Hereford industry and the community within it,” Mallory says. “If I were selected for this role, I would take it to heart and utilize my platform to my best ability.”
Morgan Styndl
Morgan Styndl, Claremont, Minn., is the 18-year-old daughter of Brian and Michele Styndl. She is a senior at South Central College, majoring in agricultural business and production agriculture. Morgan has assisted with the Minnesota Hereford Association’s Go-Pher the Purple Sale and Midwest Classic Show. She exhibited at the JNHE and hopes to attend the Building on Leadership Development (BOLD) conference. Morgan participated in both 4-H and FFA and enrolled in college classes as a high school student to accelerate her education. She is a member of South Central College’s PAS (Professional Agricultural Students) and volunteers with her church and community. “I want to contribute to the continued growth and success of the Hereford breed, whether through encouraging the next generation of youth, supporting fellow breeders or simply showing up with honesty, integrity and respect,” Morgan says. 2026 Event Preview 11
STAMPED FOR MORE.
VOTING DELEGATES Each state Hereford association elects delegates to represent their association at the American Hereford Association Annual Meeting. Delegates vote on the candidates vying for positions on the Board of Directors. Below are this year’s delegates. Alabama
Illinois
Randy Owen Tennessee River Music Inc., Fort Payne Randy Price C&H Farms, Opelika Craig Bacon Bacon Herefords, Siloam Springs Sherry Sullivan Triple S Ranch, Grannis
Dan Bixler Newton Joe Ellis Ellis Farms, Chrisman Adam Harms Lorenzen Farms, Chrisman Roger Jennings Jennings Land & Cattle, Palmyra Mark Stephens Stephens Hereford Farms, Taylorville
California, Arizona, Nevada
Indiana
Steve Lambert Lambert Ranch, Oroville, Calif. Austin Snedden Snedden Herefords, Maricopa, Calif. Mark St Pierre Gino Pedretti, El Nido, Calif.
Andy Beck Beck-Powell Polled Herefords, Bainbridge Jill Duncan Able Acres, Wingate Lee Elzemeyer Elzemeyer Polled Herefords, Richmond Bruce Everhart Everhart Farms, Waldron
Arkansas
Colorado
Hampton Cornelius La Salle Jane Evans Cornelius Coyote Ridge Ranch, La Salle Florida
Wayne Wiggins Wiggins Farm, Plant City Georgia
Tommy Mead Midville Idaho
Guy Colyer Colyer Herefords, Bruneau Katie Colyer Bruneau Tucker Shaw Shaw Cattle Co Inc, Caldwell
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Iowa
Bill Goehring Libertyville Tom Heidt K7 Herefords, Lockridge Chance Wiese Wiese & Sons, Manning Kansas
Oliver Beall Broken B Herefords, Natoma Craig Beran B&D Herefords, Claflin Gus Gustafson Gustafson Herefords, Junction City Brady Jensen Courtland
Kevin Jensen Courtland Brandon Oleen Oleen Cattle Company, Falun Kevin Schultz Sandhill Farms LLC, Haviland Kentucky
Ben Clifford Clifford Farms, Cynthiana Andrew Matheny Andrew & Suzanne Matheny, Mayslick Shannon Morgan Morgan & Morgan Polled Hereford Farm, Alvaton Louisiana
Paula Skipper Skipper Farms, Delhi Michigan
David Bielema Grand Meadows Farm, Ada Ben Diekevers Precision Livestock LLC, Alto Minnesota
Ross Carlson Carlson Farm, Murdock Matt Kitchell DaKitch Hereford Farms, Ada RJ Orsten Cardinal Creek Cattle Co., Willmar Missouri
Larry Day Day’s Family Farm, Pilot Grove Kevin Gregory Gregory Polled Herefords, Houstonia Marty Lueck Mountain Grove
Jim Reed Reed Farms, Green Ridge Makayla Reynolds Huntsville Matt Reynolds Reynolds Herefords, Huntsville John Ridder Falling Timber Farm, Marthasville Mississippi
Jeremy Carter Flat Creek Farm, Lucedale Lande Johnson Genesis 31 Ranch, Ruth Ryan McGuffee McGuffee Polled Herefords, Mendenhall Montana
Ethan Beery Beery Land & Livestock Co., Vida Mark Cooper Cooper Hereford Ranch, Willow Creek Ace Diemert Lothair Mark Ehlke Ehlke Herefords, Townsend Jack Holden Holden Herefords, Valier Nebraska
Joe Brockman Lawrence Richard Doetker Doetker Farms, Roca Marie Farr XA Cattle, Moorefield Douglas Olsen Olsen Ranches Inc., Harrisburg Steve Peterson High Point Herefords, Wolbach
Quin Rutt Rutt Cattle Company, Taylor Ron Schutte Alfred Schutte & Sons, Guide Rock Jim Valley Valley View Cattle Co., Kearney Joe Van Newkirk Van Newkirk Herefords, Oshkosh New Mexico
Cliff Copeland Copeland & Sons LLC, Nara Visa Becky King-Spindle Moriarty New York
Tim Dennis Glade Haven Herefords, Penn Yan North Carolina
Jim Coley Lafayette Rob Helms Candy Meadow Farms Inc, Lexington Josh Mansfield Ridgetop Farms LLC, Liberty Eric Walker Walker Hereford Farm, Morrison
(Delaware, Maryland and New Jersey) Andrew Billing Grass Pond Farm, Greendell, N.J. Lindsey Jacobs Gambrills, Md.
Oregon
Texas
Bob Harrell Harrell Hereford Ranch, Baker City George Sprague Bar One Ranch, Eugene
Brett Barber Barber Ranch, Channing Terri Barber Terri Barber - Barber Ranch, West Corrales Chad Breeding B&C Cattle Co., Miami Gary Buchholz GKB Cattle, Desdemona Jeff Chaffin W4 Ranch, Morgan Jack Chastain Fort Worth John Dudley Dudley Bros, Comanche Mark Ellison Rancho Viesca Herefords, Austin Lee Haygood Indian Mound Ranch, Canadian Joe Dan Ledbetter Ledbetter Cattle Co, Wheeler Robert Meischen Meischen Polled Herefords, Yorktown Barbara Metch Metch Polled Herefords, Canton Wade Perks Rocking Chair Ranch, San Angelo Steven Rader Rader Herefords, Mount Vernon E.C. Rosson White Rock Hereford Ranch, Milford Ward Smith Pleasanton Larry Woodson Still River Ranch, Van Alstyne
Rodney Curtis Cache Cattle Co, Wellsville
Pennsylvania
Les Midla Flat Stone Lick, Marianna Bette Slayton Slayton’s BearDance, Bedford South Carolina
Bryan Blinson Blinson Polled Hereford Farm, Buies Creek Andy Smith P and J Farms, Monroe
Greg Fowler Grena Farm, Jonesville FD Riley Riley Farm, LLC, Saluda
North Dakota
South Dakota
Brent Mrnak Mrnak Herefords, Bowman Rolland Baumgarten Baumgarten Cattle Co, Belfield Roger Stuber Stuber Ranch, Bowman Logan Topp Topp Herefords, Grace City Ohio
Jeff Harr J & L Cattle Services, Jeromesville Becky Reed Grandview Farm, Springfield Oklahoma
Joel Birdwell J M Birdwell, Fletcher Doug Branch Buford Ranches, Cleveland Shellie Collins Collins Cattle Co. Chattanooga
Upper Atlantic
Curtis Curry Curry Herefords, Mcalester Sam Eck Rocking E Herefords, Putnam Leslie Harrison Harrison Cattle Co, Arapaho John Loewen Loewen Herefords, Enid Cindy Pribil 4B Herefords, Hennessey
Pete Atkins Atkins Herefords, Tea Boyd Dvorak Dvorak Herefords, Lake Andes Danny Fawcett Fawcett’s Elm Creek Ranch, Ree Heights Nate Frederickson Frederickson Ranch, Spearfish Trevor Johnson Sleepy Hollow Farm, Centerville Jerome Ollerich Ollerich Bros Herefords, Clearfield Peter Rausch Rausch Herefords, Hoven Cody Williams Stenberg Herefords, Colman Tennessee
Billy Ashe Selmer
Utah
Virginia
Joel Blevins Hereford Hollow Farm, Wytheville Washington/Alaska
William Cox CX Ranch, Pomeroy, Wash. West Virginia
Neil Litton Cottle Brothers, Summersville Wisconsin
Jerry Huth Huth Polled Herefords, Oakfield Eric Katzenberger Plum River Ranch, Monroe Fred Larson Larson Hereford Farm, Spring Valley Rick Starck Starck Century Farm, Cadott Wyoming
Wyatt Agar Durbin Creek Herefords LLC, Thermopolis Tony Micheli Micheli Hereford Ranch, Fort Bridger Andy Stellpflug Stellpflug Catte Co LLC, Glenrock Jan Ward Ned & Jan Ward, Sheridan
Editor’s Note: This list of delegates is confirmed as of Sept. 9, 2026.