WH E R
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ION RSAT E V N O
S TU R
PO O OP N INT
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DEVELOPING BRANDS. CREATING DEMAND. 2
ITY.
Story
TRUSTED TO TELL THE
Since 1881, the Hereford breed has been built on people. Cattlemen who take pride in their operations, stand behind their programs and work to move the industry forward.
At 1881 Creative, we carry that same responsibility. For more than 100 years, breeders and industry partners have trusted us to help tell their story. Our role is simple in concept, but important in practice. Connect your program to the right audience in a way that reflects the quality behind it. Whether it is through the pages of Hereford World, a placement in the commercially focused Baldy Advantage, digital marketing or custom design work, our services are tailored to reach your target audience. We understand the investment behind your program — the years of breeding decisions, the commitment to quality and the pride that comes with it. We make sure your effort is represented the right way and placed in front of the right people. From seedstock operations to commercial producers and allied industry partners, 1881 Creative serves the beef business with effective marketing, backed by trusted platforms and a clear understanding of our industry. We encourage you to connect with your field representative or a member of the 1881 Creative team to develop a marketing plan that fits your operation. We are proud to be part of the team telling your story.
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THE VOICE OF THE AMERICAN HEREFORD ASSOCIATION
Published for progressive, profit-minded Hereford breeders and commercial cattlemen, Hereford World and Baldy Advantage serve as trusted resources for those in the beef industry. Together, these publications reach more than 12,000 subscribers across 11 issues annually, including seven issues of Hereford World and four issues of Baldy Advantage. Hereford World delivers timely articles, breed insights and editorial content designed to help seedstock producers make informed management and marketing decisions, while providing a platform to showcase programs to an engaged, knowledgeable audience. Complementing that reach, Baldy Advantage is tailored to the commercial cattleman, focusing on profitability, heterosis and the value of Hereford genetics in today’s marketplace. Cattlemen, who are actively buying, marketing and making daily decisions on their operations, depend upon these publications. Advertising within these pages places your program directly in front of an audience that values credible information and proven results. In addition, our team works alongside you to ensure your message is represented professionally and effectively, offering ad design support at no additional cost.
HEREFORD WORLD & BALDY ADVANTAGE PRICING Full-page, four-color $1,320 | Half-page, four-color $990 | Quarter-page, four-color $770 Full-page, black-and-white $880 | Half-page, black-and-white $550 | Quarter-page, black-and-white $330 Seedstock ad $385/year
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G U I D E L I N E S
T H E
A N D
D E T A I L S
PRINT DEADLINES SUBMISSION DEADLINE
ISSUE
SUBMISSION DEADLINE
ISSUE
January*
Nov. 25
August*
June 25
February*
Dec. 25
September
July 25
March/AI Book
Jan. 25
October*
Aug. 25
April
Feb. 25
November
Sept. 25
May/June
March 25
December
Oct. 25
July
April 25 (early) May 25 (final)
*Indicates Baldy Advantage
All print- or camera-ready advertisements are due on the 5th of the month prior to that specific issue being printed. (e.g. March print-ready ads are due Feb. 5). If the deadline falls on the weekend, then all photos and copy must be received no later than the following Monday.
HEREFORDWORLD FORMAT — (8.125" x 10.75") (March, April, May/June, July, September, November and December) Page trim size: 8.125" wide x 10.75" tall | Line screen: 150 dpi Live Area: Copy must not extend past this dimension – 7.125" wide x 9.75" tall Full Page – For a full bleed, allow for an 0.25" bleed on all sides in page setup.
Full-page
8.125" x 10.75" 48p9 x 64p6 ( with full bleed 8.375" x 11")
Half-page horiz. 7.125" x 4.7917" 42p9 x 28p9
Half-page vert. 3.4792" x 9.75" 20p10.5 x 58p6
Quarter-page 3.4792" x 4.7917" 20p10.5 x 28p9
BALDYADVANTAGE FORMAT — (9" x 10.875") (January, February, August and October) Page trim size: 9" wide x 10.8125" tall | Line screen: 150 dpi Live Area: Copy must not extend past this dimension – 8" wide x 9.875" tall Full Page – For a full bleed, allow for an 0.25" bleed on all sides in page setup.
Full-page
9" x 10.875" 54p x 65p3 ( with full bleed 9.5" x 11.375")
Half-page horiz. 8" x 4.8541" 48p x 29p1.5
Half-page vert. 3.9167" x 9.875" 23p6 x 59p3
Quarter-page 3.9167" x 4.8229" 23p6 x 28p1.5
All material must fit within these dimensions. Please send all insertion orders and ad placement questions to Caryn Vaught, cvaught@hereford.org or 816-218-2290.
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DESIGN Services CREATING COHESIVE BRANDING FOR YOUR PROGRAM.
Since 1922, 1881 Creative, formerly Hereford Publications Inc., has served Hereford breeders and industry partners to build a deep understanding of both the business and the breed. We know what matters to cattlemen and how to communicate it effectively. Our team of marketing professionals will work alongside you to develop materials that accurately represent your program — from sale catalogs and ads to branded pieces that carry your message across every platform. Beyond design, our field representatives bring insight to help build marketing plans that fit your operation and goals. Our mailing lists allow you to reach specific audiences based on geography and key data points defined by your operation. The result is marketing that is not only well-designed, but purposeful, reaching the right people and supporting the long-term success of your program.
MARKETING MATERIALS WE OFFER Logo and Brand Development | Sale Catalogs | Postcards and Mailers | Radius Search Mailing Services Trifolds and Brochures | Business Cards | Social Media Graphics | Digital Advertising
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BROADEN YOUR REACH.
DIGITAL
MARKETING
FIND YOUR TARGET AUDIENCE.
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D I G I T A L
M A R K E T I N G
SOCIAL MEDIA ADVERTISING 1881 Creative’s digital marketing services provide a targeted, effective way to promote your upcoming sale, standout donor or leading herd sire through Facebook and Instagram campaigns built specifically for the beef industry. Our team works to reach a qualified audience by targeting based on location, geography, interests and relevant keywords, helping ensure your marketing dollars are spent efficiently. Whether you are promoting an entire sale or a single lot, digital advertising offers a flexible and cost-effective way to increase visibility and drive traffic.
CAMPAIGN DETAILS
Two-week ($1,100) and one-month ($1,700) campaign packages with design included | Custom targeting by state, region and cattle-related interests Content options include pictures, videos or graphics | Bundled pricing with other 1881 Creative marketing and design services BUNDLE YOUR MARKETING EFFORTS Advertisers who pair a One-Month Social Media Advertising Campaign with a Full-Page Magazine ad can take advantage of bundled pricing designed to extend visibility and strengthen brand presence. Normally a combined value of $3,020, this package is available for $2,700.
DIGITAL DISPLAY ADS Hereford breeders and industry partners can promote their operations through digital display advertising on Hereford.org. These placements serve as direct links to your website, helping drive traffic and connect interested cattlemen directly to your program. Banner placements are positioned across key areas of the site and rotate throughout the platform. This rotational approach allows your message to appear in multiple locations over time, increasing visibility and extending reach across more pages. To further expand your reach, display ads are also included on rotation in Sales Digest and Hereford Headlines, delivering your message directly to inboxes of engaged subscribers. With nearly 500,000 annual website visitors actively searching for genetics, these placements offer a targeted opportunity to stay in front of an active, industry-focused audience.
SIZES NEEDED FOR DISPLAY ADS (PIXELS) 180x175 | 300x100 | 336x280 | 728x90 DISPLAY AD PRICING One-Month Display Ad: $500 | Two-Month Display Ad: $900 | One-Year Display Ad: $1,500
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HEREFORDS ON DEMAND
Herefords on Demand (HOD) gives breeders a streamlined way to take their sale offering further, whether building a catalog from the ground up or enhancing a printed catalog with a dynamic, online experience. Designed for both production sales and private-treaty offerings, HOD allows you to present your cattle in a format that today’s buyers expect. With HOD, you can build your catalog from anywhere, working at your pace, while our team is there to assist in finalizing and ensuring everything is complete and presented professionally. The result is a process that is both efficient and supported every step of the way. Expected progeny differences (EPDs) are updated weekly, giving buyers access to the most current data available. Each lot can be paired with photos and videos, creating a more complete and engaging view of your offering. The platform also puts the buyer in control. Users can search within a single catalog or across multiple sales, filter for specific traits and build a customized list of cattle that fit their program. Efficient to build, HOD adds flexibility, visibility and value to your marketing.
HEREFORDS ON DEMAND PRICING $250 standard fee to self create plus $15/lot $75/hr for 1881 Creative Design Services
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PACKAGES Every operation has a story.
In today’s industry, consistent visibility matters. Marketing beyond sale season helps build brand awareness, strengthen customer relationships and create familiarity with your program long before sale day arrives. Build a brand people remember with 1881 Creative packages. Every operation is different — your field representative will work with you to build a customized marketing plan designed specifically for your program.
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THE FOUNDATION PACKAGE BUILD YOUR PRESENCE BEFORE SALE DAY.
The Foundation Package combines print and digital advertising to keep your program in front of cattlemen before, during and after sale season. By pairing trusted print publications with targeted digital marketing, your story reaches the right audience across multiple platforms. 1 Full-page Ad in Hereford World or Baldy Advantage - $1,100 1 Month Digital - $1,600 Total $2,700 Save $320 2
THE MOMENTUM PACKAGE EXPAND YOUR REACH. STRENGTHEN YOUR BRAND.
The Momentum Package combines multiple print advertisements, digital marketing and a custom creative project tailored to your operation. Whether it’s a sale flyer, postcard, brochure or another branded piece, this package provides additional tools to keep your program in front of customers year-round. 2 Full-page Ads in Hereford World or Baldy Advantage - $1,100/each Full-page Ad 1 Month Digital - $1,500 1 Creative Project - Bid Based Save - $640
LET US TELL YOUR story YEAR–ROUND. 10 10
BUILD A PLAN THAT WORKS.
CREATE DEMAND.
NEXT Steps
Let us help tell your story.
Every operation is different, and your marketing should reflect that. Whether you are preparing for a sale, building your brand or looking to reach new customers, our team is here to help you develop a plan that fits your program, goals and budget. Connect with your field representative to get started.
712-842-3757 | 1881creative@hereford.org Hereford.org/1881Creative
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DEVELOPING BRANDS. CREATING DEMAND.