Butler University
Program Details
PROGRAM DETAILS
100 percent online, full and part-time available.
TIMELINE
Fall Entry (August) Apply by July 1
Spring Entry (January) Apply by Dec 1
TUITION
$850 per credit hour
Total Cost: $25,500
*Tuition is subject to change each academic year.
PROGRAM HIGHLIGHTS
At Butler University, our Master’s in Sports Management program is designed to empower the next generation of leaders in the sports industry. Our curriculum, with courses developed by academics and professionals with sports backgrounds, balances essential skills in athletic administration, marketing, and finance, with personalized mentorship from seasoned industry professionals. As a Butler Sports Management graduate, you’ll continue your professional journey in the sports world, equipped with practical experience, a powerful network, and the confidence to excel in diverse roles across athletic organizations, sports marketing, and beyond.
APPLICATION REQUIREMENTS
To apply, candidates should submit the following:
• Butler Application
• Personal Statement
• Two Letters of Recommendation
• Current Résumé
• Official Transcripts
A Billion-Dollar Industry in Butler’s Backyard
The sports industry is an estimated $485 billion market (2023), providing a wealth of opportunities for graduates of Butler’s Sports Management program. Indianapolis, a major sports hub, provides an ideal landscape for aspiring sports professionals—home to the National Collegiate Athletic Association (NCAA), professional sports teams including the Colts, Pacers, and Fever, and the Indianapolis 500. This setting allows Butler graduates to network organically with industry leaders and experts, positioning them well for careers across collegiate and professional sports roles. The city’s vibrant sports ecosystem, combined with Butler’s comprehensive curriculum, offers graduates a distinctive advantage as they continue, or enter, the dynamic field of sports management.
Careers in Sports
Earning a Butler Online Master’s in Sports Management may position you for opportunities in the following career paths:
JOB TITLE
Athletic Director
Sports Marketing Manager
Facilities Manager
Sports Agent
CURRICULUM
SALARY (US 50TH PERCENTILE)
$69,000
$64,000
$116,000
$61,000 SALARY (US 90TH PERCENTILE)
Required Courses: 6 (18 credit hours)
SMGT500 Foundations of Sports Management
SMGT504 Ethics and Law in Sports Management
STR510 Foundations of Strategic Communication
ORG562 Leadership
Communication
MBA530 Financial Management
SMGT540 Capstone Experience
Elective Courses: 4 (12 credit hours)
SMGT512 Sports Marketing
SMGT514 Fundraising and Revenue Generation Strategies
SMGT516 Event and Facilities Management
SMGT518 Amateur Sports Management and Compliance
SMGT520 Graduate Sports Internship
