Bus Turs Magazine January / February 2020

ALLEGHENY NATIONAL FOREST & KINZUA SKY WALK 5

Ideas for Fun & Experiential Tours

Kinzua Sky Walk – “One of the top 10 most scenic skywalks in the world.”

Internationally famous Zippo and nature’s beauty. The lush green of the Allegheny National Forest in summer. Autumn’s colorful fall foliage. Mix and Match to create your own personalized experience.

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2

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Kinzua Sky Walk Two Days – One Night Unique experiences on this trip: Kinzua Sky Walk & Park Program Bradford National Historic District Zippo/Case Museum Bradford Brew Station Marilyn Horne Museum Seneca-Iroquois National Museum

Fall in the Allegheny National Forest Unique experiences on this trip: Longhouse National Scenic Byway Kinzua Dam, Kinzua Point Overlook Kane Manor luncheon McCleery Discovery Center Kinzua Sky Walk

Forestland Food, Brews & Beverages Unique experiences on this trip: Baking with Joe – John Williams European Pastry Shop CJ Spirits Craft Distillery Bell’s Market Logyard Brewing Tap Room Flickerwood Wine Cellars

Arrive at the Kinzua Bridge State Park. Book the “History of the Bridge Program” tour the interactive museum, then take a deep breath and stroll to the end of the Kinzua Sky Walk for amazing views of the Kinzua Gorge. Enjoy a catered lunch at the park from a local restaurant.

Drive to Bradford for a tour of the famous Zippo/Case Museum. Stop at the Bradford Brew Station for sampling. Check in at the Best Western Plus Bradford Inn. Dinner on your own. In the morning enjoy the behind the scene tour at the Marilyn Horne Museum, then drive north on Route 219, to the Seneca-Iroquois National Museum.

Arrive in the Forest to experience the beauty of the Longhouse National Scenic Byway.

Your step-on-guide from ANF Tours – Dale Phillips will make each stop full of fun facts.

Drive along the byway to Kane for a delicious luncheon at historic Kane Manor. Stop at the McCleery Discovery Center to learn the history of the Lobo wolves. Drive along scenic Pennsylvania Route 6 to enjoy spectacular fall views from the Kinzua Sky Walk. Turn your day trip into an overnight at the Best Western Plus Bradford Inn.

info@visitANF.com

800-473-9370

Pack your coolers for this one! Arrive in time for a luncheon and hands-on baking class at John Williams Pastry Shop where you create a pastry to take with you. Drive through the beauty of the Allegheny National Forest to CJ Spirits Craft Distillery for a tour and tasting. In Kane – visit an old-fashioned familyowned market – Bell’s Market to fill up those coolers. Next is Logyard Brewing Tap Room for a tasting. Then arrive at Flickerwood Wine Cellars, where the Zampogna family will host a wine tasting followed by one of their authentic Italian dinners.

visitANF.com

Bus Tours Magazine

815.946.2341

Thank you to our sponsor of this issue, Allegheny National Forest & Kinzua Sky Walk

ALLEGHENY NATIONAL FOREST & KINZUA SKY WALK 5

Ideas for Fun & Experiential Tours

Offering Regional Editorial, Online Dupplier Directory, Sponsor of the Digital Issue, Tour Tips Newsletter and many other digital features K

Contact your account executive for current details and programs visit us at bustoursmagazine.com

Volume XLI, Number 3 • January/February, 2020

H i st o ri c a l A tt r a c ti o n s & M use um s page 5

N iche & S pe cialt y Tou r s page 12

Sho p ping & D ining page 16

contents

JANUARY/FEBRUARY 2020 Volume XLI, Number 3

STAFF

5 16

24 12

26

21 Guides 5

12

16

HISTORICAL ATTRACTIONS & MUSEUMS From an elite naval academy to the life of a pioneer girl, historical attractions and museums allow groups to study events, topics and people up close in ways that are otherwise impossible.

NICHE & SPECIALTY TOURS Everyone has an interest that diverts from the mainstream audience’s interests. For a glimpse of what unique stops wait for group tours, check out this guide.

SHOPPING, DINING & LODGING People want to shop. People need to eat. People need to sleep. This may sound basic (and boring), but these stops are anything but.

Specials 24

OLD COUNTRY One does not have to go far to find a little bit of Europe in the USA. Discover where to take groups for a bit of overseas culture at home.

Features 21

REGIONAL ROUNDUP From a nuclear science museum in the Central region to a comedy museum in the Northeast, these regional picks make great additions to tours in the area.

And More 4

BUZZ ON THE BUS

28

20 TIPS FOR TOUR PLANNERS

26

27

30

FROM THE ROAD

SOCIAL MARKETING FOR TOURISM

by Catherine Heeg

by Melissa Stanek

ADVERTISERS INDEX

Editor & Publisher . . . . . . . . . Larry Plachno Business Manager . . . . Nancy Ann Plachno Bookkeeping. . . . . . . . . . . Melanie L. Beilke Typesetting/Page Layout . . . . Sherry Mekeel Production/Design/Web . . . Nick Schleitwiler Editorial Assistant . . . . . . . . Melissa Stanek Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 (815) 946-2341 Fax: (815) 946-2347 Web site: www.bustoursmagazine.com Advertising Central/International central@busmag.com – (815) 946-2341 West info@kerhgroup.com – (888) 537-4858 Midwest midwest@busmag.com – (815) 946-2341 Northeast tourgroups@busmag.com – (815) 946-2341 Southeast southeast@busmag.com – (815) 946-2341

COVER PHOTO

The beautiful town of McKinney, Texas bursts with history, natural beauty, delicious cuisine and great shopping. Visitors from all over the United States and from 85 different countries flock to McKinney every year. From art and wineries to a Wild West tour and one-of-a-kind shops, find the whole package at McKinney. Be sure to check out BusToursMagazine.com for our piece on McKinney, Texas. VISIT MCKINNEY. .

BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices.

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Change of Address: Please send old mailing label (or old address and computer number) as well as new address.

Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication.

Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader.

The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.

Bus Tours Magazine /January, 2020 • 3

Buzz on the Bus News and notes for bus tour planners

6th Avenue – Subway – Post. 1942-44 USA. Directed by Charles L. Turner

Photo courtesy of The Museum of Modern Art

Edwardian-Era Home Videos

Most of the films in Private Lives Public Spaces were not intended

and More on Display at MoMA

for public viewing and are presented with little commentary. Primarily,

New York, New York

the films present unknown people moving in the silence of early tech-

The Museum of Modern Art (MoMA) in New York, New York is cel-

nology. With limited exposition, the footage is cloaked in mystery.

ebrating the ubiquitous creative spirit in everyone – regardless of

Even when familiar faces, such as Greta Garbo, and voices, such as

technology, era, status or professional titles – with an installation of

Ted Kennedy’s, emerge, questions remain. The films are somehow

amateur films and home movies. Titled Private Lives Public Spaces,

both revealing and oblique. Ultimately, viewers must build the stories

this exhibition of rare footage is an immersive video experience reveal-

themselves, deciding what proceeded and followed the films, why

ing works from 1907 to 1991 on 102 screens.

the films were shot and by whom.

When small-gauge film stock made its way to the public, many

Displayed across 102 screens that run 47 hours of looped footage,

people suddenly had an affordable way to record their own corner

Private Lives Public Spaces leaves viewers questioning the strict boundaries

of the world. These films, shot on 16- and 8-millimeter cameras,

between professional creative work, amateur films and home movies.

often reflect this sudden creative freedom. Thousands of people

Private Lives Public Spaces is on display through July 5, 2020. This

reached for the camera to capture celebrations, daily events and

is MoMA’s first gallery installation of home and amateur videos that

even structured amateur movies. Private Lives Public Spaces honors

was solely stocked from their own archives.

this technological advancement and the ingenuity it allowed to be immortalized.

4 • Bus Tours Magazine / January, 2020

Group discounts are available. For more information, visit moma.org.

❑

The North Carolina Transportation Museum

Historical Attractions and Museums

T

satisfy any group’s thirst for intrigu-

travel. Steam locomotives moved the nation,

tive exhibits are located in the Flue Shop,

ing historical stops, check out these attrac-

and Southern Railway was one of the largest

while traveling and temporary exhibits and

tions and museums. There is sure to be

railroads in the Southeast. Spencer Shops was

the Gift Station are housed in the Master

something for everyone.

the largest of Southern’s maintenance facilities,

Mechanic’s Office. Visitors can even enjoy a

at its peak, employing more than 3,000 workers

narrated train ride, departing from the

to keep the company’s locomotives moving.

authentic 1898 Barber Junction depot.

he following attractions cover a wide

In the first half of the 20th century, steam

and diesel locomotives, rail cars and a full-

breadth of interests and topics. To

locomotives were the fastest, safest means of

size replica Wright Flyer. Additional automo-

The North Carolina Transportation Museum Spencer, North Carolina

Today, the historic structures of Spencer

Special events are offered year-round.

Shops make up the N.C. Transportation

Large, licensed events like Day Out With

The North Carolina Transportation

Museum. Four exhibit buildings are home

Thomas™ and THE POLAR EXPRESS™ Train

Museum in Spencer, North Carolina is a state

to the state’s transportation history. The mas-

Ride bring thousands each year. The

historic site, a museum of transportation and

sive Back Shop stretches the length of two

museum’s largest single day event is the

a place where big events happen. Besides

football fields and features aviation, auto,

annual Fire Truck Festival, with more than

train rides, groups explore exhibits featuring

trucking and railroad exhibits, as well as the

6,000 attendees in 2019. Car and truck shows

steam and diesel locomotives, rail cars, clas-

ongoing restoration of a Piedmont Airlines

are held in the spring and summer. The His-

sic autos and titans of trucking and aviation,

DC-3. The Bob Julian Roundhouse, with 37

toric Spencer Shops Train Show features

which fill the historic structures that once

stalls, is the largest remaining structure of

model train layouts, train rides and a special

made up Spencer Shops.

its type in North America and features steam Bus Tours Magazine / January, 2020 • 5

Guide: Historical Attractions & Museums caboose train. There are also holiday-themed events during Easter, July 4 and Halloween.

The N.C. Transportation Museum is truly “the museum that moves you.” For more information, visit nctrans.org or phone (704) 636-2889.

Laura Ingalls Wilder Historic Homes De Smet, South Dakota Bring groups into the real-life setting from Laura Ingalls Wilder’s Little House books with a trip to the Laura Ingalls Wilder Historic Homes. Wilder’s book By the Shores of Silver Lake stated, “The prairie is like an enormous meadow, stretching far away in every direction, to the very edge of the world.” This prairie is the site of the historic and original homes once built and inhabited by the Ingalls. By touring Laura Ingalls Wilder Historic Homes in De Smet, South Dakota, visitors become immersed in a world that is singular, but due to the success of Wilder’s writings, so familiar.

Laura Ingalls Wilder wrote about her life as a young pioneer girl.

Wilder saw through it all: riding in a covered wagon, the building of railroads and homesteading on the western frontier. For more than 60 years, Laura Ingalls Wilder Memorial Society has worked diligently to preserve and share Wilder’s memories with visitors from around the world.

6 • Bus Tours Magazine / January, 2020

Guide: Historical Attractions & Museums

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Ingalls Surveyor House Join staff for a Laura Ingalls Wilder adventure.

George Bush Presidential Library

Tour the original homes and school of the

and Museum

Ingalls family.

Come experience:

at Texas A&M University West College Station, Texas

• Original home of the Ingalls family, The

The George Bush Presidential Library

Surveyors’ House from By the Shores of Silver

and Museum at Texas A&M University is a

Lake • Original First School of De Smet attended by Laura and Carrie in 1880s • Original Ingalls Home built by Charles “Paâ€? Ingalls in 1887-1889 and the final home of Charles “Paâ€? and Caroline “Maâ€? Ingalls • The Discover Center for hands-on fun. • Original Ingalls-Wilder artifacts • Costumed guides • The gravesites of the Ingalls family Do not forget to stop by the first acre of Charles Ingalls’ homestead where the five original cottonwood trees stand that Charles planted for his family. In 2019, these five cottonwood trees won second place in the Great American Tree Competition.

The gift shop, Surveyors’ House, First School and first floor of all Ingalls’ homes are

Blooms and beauty every day of the year.

wheelchair accessible. All are open yearround.Easy parking is found at the north side of the gift shop with room for large vehicles.

For more information, phone (800) 880-3383 or visit discoverlaura.org.

Open Daily 8 AM - 5 PM (Closed Thanksgiving, Christmas & New Year’s Days)

D ROUN VENUE 3% R A E N Y LIVET !

OPE EUM T / S U N A N TOW I

D E T ,OCA

800.247.8420 / 251.973.2217 bellingrath.org Bus Tours Magazine / January, 2020 • 7

Guide: Historical Attractions & Museums premier attraction for researchers, students and groups alike. Included in the museum's exhibits are items ranging from a 1925 film

George Bugh Presidential Library and Museum

of Bush's first steps in Kennebunkport, Maine to records and memorabilia from his tenure as the 41st president. See Bush’s Camp David office and White House Situation Room, and have photos made in the replica Oval Office. Research more than 44 million pages of documents, and view thousands of museum objects to learn about leadership and public service through the life and times of President George Bush.

The George Bush Presidential Library and Museum at Texas A&M University is part of the National Archives and Records Administration’s Presidential Libraries system. Since opening on the campus of Texas A&M University in November 1997, millions of visitors

gram to learn about government, history and

proves to be an excellent example by which

have toured the museum, performed

the importance of public service and volun-

to learn.

research in the archives, attended one of the

teerism. In each permanent display, George

The museum’s exhibits reveal the unique

events or participated in an education pro-

Bush, 41st President of the United States,

influences and challenges that shaped Bush’s

8 • Bus Tours Magazine / January, 2020

Guide: Historical Attractions & Museums life and presidency. Through artifacts, film,

U.S. Naval Academy

pho tographs, documents, music, sound

Visitor Center & Tours

effects and interactive videos, this special

Annapolis, Maryland

museum experience encompasses much of U.S. history since 1941.

The best way to truly experience the U.S. Naval Academy is to take a highly regarded

The rotating exhibits at the Bush Library

historical USNA tour. Led by professional,

and Museum help to show how other sub-

passionate and certified guides, tours of the

jects of study tie in naturally with politics

Academy, called the Yard, bring many impor-

and history. From March 2020 to January

tant stories to life.

2021, rotating exhibit Louder Than Words:

This 338-acre campus is located along the

Rock, Power and Politics will highlight

banks of the Severn River and the Chesapeake

music’s influence and rallying power in dif-

Bay. This prestigious four-year academy has

ferent political issues such as war, Civil

been training future officers since 1845. As

Rights and police brutality.

the undergraduate college for America’s naval

Group rates and comped tickets for oper-

service, the Naval Academy prepares students

ator and driver are available with advanced

to become professional officers of compe-

registration. The Bush Library and Museum

tence, character and compassion in the U.S.

contains a gift store for easy shopping and

Navy and Marine Corps.

is positioned near several eateries. For more

To hit the highlights and get the inside

information about the George Bush Presi-

scoop on admissions and the midshipmen

dential Library and Museum, visit bush41.org

experience, take a public or private guided

or phone (979) 691-4057.

walking tour covering:

Bus Tours Magazine / January, 2020 • 9

Guide: Historical Attractions & Museums ▪ Bancroft Hall (one of the world’s largest

dormitories)

▪ Memorial Hall

▪ Statue of Tecumseh

▪ Herndon Monument (famous for Hern-

don Climb)

▪ Main Chapel and Crypt of John Paul

Jones

▪ Noon Meal Formation (Fall and Spring)

▪ Lejeune Hall (site of Division I Swim-

ming and Diving)

Guided walking tours of the Yard are available daily from 9 a.m. to 3 p.m. except for Thanksgiving, Christmas Eve and Day and New Year’s Day. Visits to the Yard begin

U.S. Naval Academy

at the state-of-the-art Visitor Center that overlooks the Annapolis Harbor, features an Information Center, Quarterdeck exhibits, free film and much more. Tour pas-

Bus tour passengers may choose between

beverages. E-mail drydock@usna.edu to

sengers will want to include time to shop

two on-site dining options. The Drydock

make group reservations and to get group

the finest selection of tax-free clothing, hats,

Restaurant, located in historic Dahlgren Hall,

rates. The Naval Academy Club is also avail-

gifts and souvenirs at the Naval Academy

welcomes students and visitors and offers

able for hungry groups. Make reservations

Gift Shop.

deli sandwiches, salads, pizza, snacks and

by e-mailing clubreservations@usna.edu.

Learn about the woman who became a movement. © 2020 Troy University

More than sixty years ago, Rosa Parks’ simple act of bravery became an important symbol of the Civil Rights Movement. Today, you can step back in time and experience the sights and sounds that forever changed our country. Troy University’s Rosa Parks Museum is an interactive facility that honors one of America’s most beloved women. Visit today and learn all about the life and legacy of Rosa Parks.

10 • Bus Tours Magazine / January, 2020

For ticket information and hours, visit troy.edu/rosaparks.

Guide: Historical Attractions & Museums

C

A variety of student and adult tour themes/packages are available. All proceeds from tours, dining and shopping are donated to the midshipmen’s morale and welfare fund. “Our goods do good!”

For

more

information

visit

usnabsd.com/for-visitors or phone (410) 293-8112.

❑

Visit our website at: visitfortmadison.com

1-800-210-TOUR (8687)

Bus Tours Magazine / January, 2020 • 11

E

xplore the possibility of a specialty or niche tour. From religious stops to a museum featuring exquisite ship mod-

els and Atlantic trade history exhibits, tours

featuring any of these attractions are sure to spark new interests and curiosity in anyone.

Ships of the Sea Maritime Museum Savannah, Georgia Ships of the Sea Maritime Museum in Savannah, Georgia is housed in the elegant 1819 William Scarbrough House, a building designated a National Historic Landmark in 1974 for its historic significance and exceptional regency architecture. Within this notable setting, Ships of the Sea Maritime Museum exhibits ship models, paintings and maritime antiques, principally from the great era of Atlantic trade and travel during the 18th and 19th centuries. The museum also endeavors to interpret the rich story of Savannah's illustrious maritime history. This great and historic chronicle includes the groundbreaking steamship Savannah – the first steamship to cross the Atlantic Ocean.

An entire city block of grounds, which comprises the largest private garden in the Historic District, surrounds the museum.

Careful attention has been paid to the garden’s plant and surface materials to highlight the natural beauty of the Savannah area.

With few exceptions, all plant material is native or has been available since the early to mid-1800s. During a walk around the grounds one can experience the historic plantings offered by the original Georgia Trustees, which include a citrus stand, a Trident maple grove, a vine-covered pergola

Niche and Specialty Tours

and a belvedere with a splendid view. Many

Ships of the Sea Maritime Museum

of the plantings are accompanied with placards bearing barcodes. Guests with smart devices can scan these codes to gain access

ture of this great region. Savannah was built

cotton factors that shipped their goods to

to a whole host of knowledge about the

on the commodities of its maritime connec-

northern and international ports. Discover

plant’s properties.

tions. The streets were paved with discarded

what made Savannah Savannah at Ships of

The combination of intriguing elements

ballast stones, and wealthy Merchant Princes

the Sea Maritime Museum.

offered at Ships of the Sea Maritime Museum

(who earned their fortunes through Atlantic

For information on group tours and rates

provides something for everyone, especially

trade) built its magnificent homes. Savan-

at Ships of the Sea Maritime Museum, visit

for those curious about the history and cul-

nah’s famous River Street was once home to

shipsofthesea.org or phone (912) 232-1511.

12 • Bus Tours Magazine / January, 2020

Guide: Niche and Specialty Tours

Basilica and National Shrine of Our Lady of Consolation Basilica and National Shrine

Our Lady of Consolation in Carey, Ohio to

of Our Lady of Consolation

offer prayers of thanks and to confide their

Carey, Ohio

needs to the Mother of God, Mary – Consoler

Since 1875, countless pilgrims have jour-

of the Afflicted.

Basilica and National Shrine of Our Lady of Consolation

(419) 396-7107 olcshrine.com

315 Clay Street, Carey, OH 43316

neyed to the Basilica and National Shrine of

Bus Tours Magazine / January, 2020 • 13

Guide: Niche and Specialty Tours A statue of Mary enshrined in a small chapel in Luxembourg was attributed with giving many authenticated favors to visiting pilgrims. Father Joseph Peter Gloden, a 19th century pastor, commissioned a statue identical to this one for his church in Carey, Ohio.

The statue first arrived in Frenchtown, a parish about seven miles from Carey. The events surrounding the statue’s transfer would prove to be the beginning of its miraculous history.

In May 1875, rain clouds gathered and let loose the night before and the day of the procession to move the statue to Carey. According to Gloden’s own account, “as soon as the statue was brought out of the church, the sun pierced the clouds and was shining on the whole line of the procession all the way,” to

Maltz Museum of Jewish Heritage of pilgrims. Many have claimed miraculous

a uniquely educational highlight to a trip

did not fall until the statue was safely inside

cures and have left crutches, stretchers and

through Ohio.

its new home.

casts as witnessed proof of the powerful inter-

within a mile of Carey. The rain, Gloden said,

From that time, the church, now a minor basilica, has attracted hundreds of thousands

Ɂ I ii1 U1¤ Us ȿ Ê ( ÊUssUsI d1ÊU¤Q q³¤1³qɗ ,Ëõ Ë ûËé ½­º åË åËéÚī s ˤ¤ Ú ×Ú­ô å ¥ÚËé×Ĥ Ë ÄåĽ½ ËÚ Þ ½¤Ľ¥é­ Ħ

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ČēČē Z­ ªÃËÄ Z ªõËË Ĥ Kª­Ë ĎĎċČČ ČċĐĪďēčĪĊďđď / à ½åĀÃéÞ éÃĪËÚ¥ 14 • Bus Tours Magazine / January, 2020

cession of Mary, Our Lady of Consolation.

At Maltz Museum, the story of Jewish heritage starts with immigration. One of

Visitors may attend daily mass in the basil-

the core exhibits, An American Story, pre-

ica or just enjoy some time for private prayer

sents guests with seven distinct eras of

in the Original Shrine Church. The 30-acre

Jewish-American heritage, highlighting the

Shrine Park with its shaded walkways and

struggle and bravery of Jewish immigrants

beautiful landscaping provides a natural set-

in the 1800s. Other eras in the exhibit pre-

ting for the Stations of the Cross. The Shrine

sent the lengthy struggle against injustice

Gift Shop offers religious books, rosaries and

and persecution, the jubilation at the

gifts and is open seven days a week, but closed

reemergence of an independent Israel and

holidays. The Shrine also has a cafeteria avail-

more. Through each display, groups see

able for scheduled groups.

that the Jewish people’s faith is what sus-

Our Lady of Consolation offers a number

tained and carried them through bleak and

of special events throughout the year. All vis-

horrific times, granting them the ability not

itors are welcome at any time on their jour-

only to survive, but also to thrive and build

ney to faith, hope and healing. For more

again.

information, phone (419) 396-7107 or visit olcshrine.com.

Explore this faith up close at the museum’s other permanent exhibit, The Temple-Tifereth Israel Gallery. Here, visitors learn

Maltz Museum of Jewish Heritage

about the Jewish faith by perusing through

Beachwood, Ohio

art and artifacts from around the globe. Jew-

Groups touring Maltz Museum of Jewish

ish faith is revealed bit by bit in scrolls, ritual

Heritage discover a story of hope more than

objects, fine art and sacred books. Containing

two millennia in the making. Situated in

selections from The Temple Museum of Jew-

Beachwood, Ohio and just 28 minutes from

ish Art, Religion and Culture, this part of the

Cleveland, Maltz Museum provides the per-

museum was established in 1950, making it

fect attraction for any group looking to add

the fourth oldest museum to focus on Jewish heritage in the United States.

Guide: Niche and Specialty Tours Keep an eye on Maltz Museum for special exhibits and events, as the calendar at Maltz Museum is bursting with educational happenings. One such special exhibit, Leonard Bernstein: The Power of Music, focuses on famous composer and conductor Leonard Bernstein’s Jewish identity, social activism and musical works – of which West Side Story is a worldwide favorite. Closing March 1, 2020, this exhibit contains approximately 100 artifacts including marked-up scores, a conducting suit and more.

Groups of 10 or more qualify for reduced rates when booking two weeks in advance.

A trip through the museum can be self-guided or docent led. For more information, phone (216) 593-0575 or visit maltzmuseum.org.

❑

Bus Tours Magazine / January, 2020 • 15

Morse Farm Montpelier, Vermont Morse Farm in Montpelier, Vermont is open year-round with each season offering

Shopping, Dining & Lodging

a memorable outing for bus tour passengers. Enjoy a live presentation or video about maple sugaring and the Morse family in the woodshed theater, examine the equipment used for maple sugaring in the Sugar House, trek the Maple Tree Trail or witness how the sap is collected. Visitors can also sample a variety of maple syrups and maple-flavored treats; visit an outdoor museum that includes an antique replica of the Vermont State House or shop for authentic maple syrup, other specialty foods and gift items. Selections can be mailed from the store or carried out.

The two most popular seasons for tours are spring and fall. Tree-tapping (or sugarin’) takes place in the spring, has a short threeto five-week run, beginning anywhere from late February to mid-March and ending early April, depending on weather conditions. During this harvest, tour passengers can witness

Morse Farm

the maple sap being boiled down into syrup in the Sugar House and get a taste of Sugar

the stop. For more details and reservations,

niques are overwhelmingly Navajo: stamp

on Snow – hot maple sugar that turns to taffy

e-mail Glee@MorseFarm.com.

work and tufa casting. Tufa casting is the art of carving tufa stone, compressed volcanic

when it is drizzled over shaved ice. This is served with a fresh donut.

Fall is the prime tourist season in Ver-

The City of Gallup

ash, into a mold for silversmithing. These

Gallup, New Mexico

traditions are alive and well today and take

mont. At Morse Farm, tour passengers can

Come to the epicenter of Native American

on new life with contemporary art influences.

enjoy a maple creemee (soft serve ice cream

arts and shopping: Gallup, New Mexico.

Zuni Pueblo artists are known for using

flavored with authentic Vermont maple) and

Gallup is 45 minutes from both the capital of

intricate stone inlay in their silverwork. Zuni

stroll the nature trail to take in the brilliant

the Navajo Nation and from the Zuni Pueblo.

artists create refined cluster work – a tech-

colors of the sugar maple leaves. No on-site

Located 30 minutes from Arizona on Inter-

nique where a group of shaped stones rest

dining is available, but maple creemees,

state 40 and historic Route 66, this cozy town

in a bezel setting. The stone inlay of the Zuni

Sugar on Snow and other treats, such as

provides a lot for shoppers with an eye for

Pueblo often involves animal shapes, use of

milkshakes and floats, are offered for sale.

art and culture.

bold color and small intricate pieces that take

Drivers and escorts get a free sample.

The Navajo and Zuni are the largest sil-

hours to craft.

Morse Farm welcomes bus tours any-

versmithing tribes in the United States and

In the Gallup area, groups have ample

time of year. Self-guided tours are free, and

produce a significant portion of fine Native

opportunities to connect with Native artists

20-minute guided tours are available for a

American jewelry. With these tribes as neigh-

and to purchase one-of-a-kind arts and

small fee. Reservations are required from

bors, it is no wonder that an estimated 70

crafts. From Zuni Pueblo programs such as

mid-September to mid-October due to the

percent of Native jewelry sales come from

the Zuni Art Walk, where guests can visit

high volume of visitors. Buses can drop off

the Gallup area.

artists in their home studios, to the Gallup

and pick up passengers at the main

Navajo jewelry is known for its stunning

Native Arts Market, held every August with

entrance and park in the adjacent lot. Tour

silver work, which is complimented by nat-

more than 100 artists from six tribes in

planners should allot at least one hour for

ural gem-quality stones. Two jewelry tech-

attendance, groups have a lot to explore in

16 • Bus Tours Magazine / January, 2020

Bus Tours Magazine / January, 2020 • 17

Guide: Shopping, Dining & Lodging Gallup. Do not miss the oldest Native arts and culture celebration: the Gallup Inter-

Gallup

Tribal Indian Ceremonial, which features 20 plus Native dance groups, arts and crafts and shopping opportunities. The Gallup area is a rich location for groups in love with culture and shopping.

For more information visit gallupnm.gov or e-mail Tourism and Marketing Manager Jennifer at jlazarz@gallupnm.gov.

Starved Rock State Park and Lodge Oglesby, Illinois More than 2.5 million visitors per year

Photo courtesy of Bandwagon LLC

come to see Starved Rock State Park and Lodge, located in Oglesby, Illinois. The area is composed of stunning sandstone rock formations and seasonal waterfalls comple-

Starved Rock Lodge is the only hotel. The

Motorcoach groups find Starved Rock

mented by bluff views of the scenic Illinois

lodge offers a wide variety of fun activities

State Park and Lodge to be an excellent stop

River Valley. Centrally located at the cross-

from Tribute to the Stars (musical tribute per-

because of the many things to do. River

roads of the Midwest (interstates 80 and 39),

formances) to trolley tours of local attractions.

cruises on the Eagle 1 are wheelchair acces-

Starved Rock is LaSalle County's premier des-

Customized itineraries are available, and

sible and so are the trolleys. Outdoor dining

tination. At this National Historic Landmark,

friendly staff is happy to coordinate the details.

on the veranda allows guests a chance to experience the great outdoors and enjoy lunch or dinner with an amazing view. The Starved Rock Lodge Restaurant is a place for casual dining surrounded by a nostalgic feeling of yesteryear. Locally-brewed craft beer is available on tap in the Back Door Lounge along with appetizers, lunch and dinner options. The Cafe prides itself on its housemade ice cream and fudge – both of which are voted guest-favorite snacks. Starved Rock souvenirs, gifts, books and more are available at the Gift Shop and Trailheads Concessions. The self-guided Art in the Park exhibit showcases the largest collection of chainsaw carvings in the state along with steel, bronze and kinetic art. The indoor pool complex provides a relaxing way to enjoy some quiet time.

Group tour operators love to come to Starved Rock for Mystery Tours, because the lodge and park are surrounded by flatlands and cornfields, the unique geology of the park is quite a surprise to those unfamiliar with this part of Illinois. Step-on guides are always

18 • Bus Tours Magazine / January, 2020

Guide: Shopping, Dining & Lodging

Starved Rock State Park and Lodge available for larger groups. For trolley tours, large groups must break

settlers, the General Adam Stephen House and The George Wash-

down into smaller groups. For more information, visit starvedrock-

ington Heritage Trail pull history from the past and into today. Groups

lodge.com or phone (815) 220-7386.

can even see George Washington’s outdoor bathtub. There is an ample amount of Civil War sites, as well. Groups can visit the Martinsburg

Martinsburg-Berkeley County CVB Martinsburg, West Virginia Shoppers and history enthusiasts find hours of entertainment in Berkeley County, West Virginia. The rich history of the area links to events from before the Revolutionary War through the Civil War. Surrounded by historic sites, Martinsburg provides the perfect picturesque downtown for hub-and-spoke tours or good old-fashioned shopping sprees.

It is time to park the bus and let tour passengers explore. The peaceful and delightful town of Martinsburg has great finds at every

EAT

PLAY STAY

turn. With innumerable shopping opportunities, the quaint downtown area is sure to charm visitors. The store windows shine with artisan décor, quality clothing, spa-worthy luxuries and antiques only available in such a historic area. Word to the wise: pack an empty suitcase to carry all the new treasures one will find at the downtown shops.

Feeling peckish after shopping? Groups find a selection of delicious food at Martinsburg’s many restaurants. Choose between world cuisines or simply go straight to dessert. Visits to DeFluris Fine Chocolate, Everything Cheesecake and Latte Da Cupcakery will satisfy anyone’s sweet tooth.

For more eclectic shops and tasty eateries, groups head 10 minutes away to Shepherdstown. Groups visiting Shepherdstown find the only thing more alive than the local arts scene is the hospitality.

It is easy to make a group tour historical in Berkeley County. Historic sites like Morgan Cabin – the home of one of West Virginia’s first white

www.travelwv.com 304.264.8801 Bus Tours Magazine / January, 2020 • 19

Guide: Shopping, Dining & Lodging B&O Roundhouse to see the site once

federate spy, Belle Boyd, at the aptly named

destroyed by Stonewall Jackson’s troops in

Belle Boyd House.

1861. Men, of course, are not the only par-

These opportunities and more wait for

ticipants in war. Check out the house of Con-

motorcoach tours in Berkeley County. For

Berkeley County to an itinerary, visit travelwv.com, phone (304) 264-8801 or download the CVB’s free app, Visit Martinsburg, WV.

information on how to add Martinsburg-

Martinsburg-Berkeley County

20 • Bus Tours Magazine / January, 2020

❑

Regional Roundup National Comedy Center

Northeast National Comedy Center Jamestown, New York Groups visiting The National Comedy Center in Jamestown, New

has been proudly honored at the Lucille Ball Desi Arnaz Museum in Jamestown.

Everybody has his or her own sense of humor. At the National

York will be in stitches traversing the first state-of-the-art museum

Comedy Center, everyone can embrace what makes him or her

dedicated to telling the story of comedy in America. As educational

laugh and learn how that genre of humor developed. For more

as it is fun, this nonprofit cultural institution celebrates comedy’s

information, phone (716) 484-2222 or visit comedycenter.org for

great minds and unique voices, from Charlie Chaplin to Dave Chap-

details.

pelle. Exclusive collections and world-class exhibits give fans an unprecedented behind-the-scenes look at the creative processes that elevated comedy to an art.

Watch American comedy evolve with more than 50 immersive exhibits. These take visitors on an interactive journey through comedy history from early vaudeville acts to the latest viral memes.

Cutting-edge personalization technology makes the entire experience unique. After creating a humor profile, visitors can explore content tailored to their individual tastes. From fans of broad slapstick to edgy satire enthusiasts, everyone can have a laugh at the National Comedy Center. Along with educational games and fun competitions, guests can step into the shoes of professional laughmakers by trying their hand at cartooning, comedy writing, live stand-up and faux pie fights. Guests can also simply cheer on their friends.

Visitors will leave the museum with a profound appreciation for comedy icons and innovators, as well as for the tremendous influence humor has on how people everywhere think, live and laugh. The family-friendly experience allows children the opportunity to explore the world of comedy on a level they can comprehend and enjoy with interactive activities and jokes.

The National Comedy Center is based on Lucille Ball’s vision for her hometown, Jamestown, which she hoped to see become a Mecca for the celebration of comedy. The National Comedy Center is fortunate to have the privilege of preserving the memories of Ball and Desi Arnaz and the impact they had on the world. Since 1996, this legacy Bus Tours Magazine / January, 2020 • 21

Regional Roundup near Amish Country and in Orrville, Ohio, the Store and Café is a popular Wayne County tourist attraction for groups touring through the Midwest.

Shoppers can walk through the Hallway of History and learn about

Midwest

the company’s humble beginnings and then explore a 7,000-squarefeet sales floor filled with products, apparel, houseware items and more.

ket or work with the design center to create

While exploring the showroom, those

a customized gift basket. Visitors can even

looking to taste a new product can stop by

personalize a Smucker’s® or Jif® jar instantly

The J.M. Smucker Company

the most popular area in the store, the Sam-

with a photo and message at the Smucker’s

Store and Café

ple Station. Guests can choose from a large

Sweet Pics ™ Station.

Orrville, Ohio

array of products to sample such as

For 120 years, The J.M. Smucker Com-

Smucker’s ®

Need a break from shopping? Guests can

peanut

grab a bite in the Café, where fresh-baked

pany, with its trusted brands and quality prod-

butter, Folgers® and Café Bustelo® coffee,

goods are made daily with Smucker’s ®

ucts, has become a staple in families'

Smucker’s ® Uncrustables ® and Sahale

products. The bar where guests can build

pantries. Today, The J.M. Smucker Company

Snacks® to name a few.

their own sundaes, the brick-oven pizza

Store and Café continues this proud tradition

fruit spreads,

Jif ®

The Store and Café is an ideal location to

and Signature Peanut Butter and Jelly Sand-

by showcasing products and merchandise

pick up a unique gift for that special someone

wich hot off the grill are favorites among

from the company's family of brands. Located

for any occasion. Select a pre-made gift bas-

the many groups that visit each year. Like

• Bus Parking • Bus Parking • Elevators • Elevators • Laundry Service • Laundry Service • Business Center • Business Center • Indoor Pool and Hot Tub • Indoor Pool • Free WiFi • Free WiFi

Wingate by Wyndham Indianapolis AirportRockville Rd. 5797 Rockville Road Indianapolis, Indiana 46224

317-243-8310 317-296-6297

22 • Bus Tours Magazine / January, 2020

Regional Roundup National Museum of Nuclear Science & History

Central

a small-town sidewalk café, the featured patio-style dining area has a warm, friendly atmosphere.

When planning a visit, be sure to click onto jmsmucker.com. The site contains upcoming promotions, events, contact infor-

chartered museum in its field, the National

one will want to experience the behemoth

mation and directions for the Store and Café.

Museum of Nuclear Science & History’s mis-

airplanes and missiles found in Heritage

Prescheduled tour groups receive a free gift

sion is to serve as America’s resource for

Park. The museum displays aircraft such as

and special offer.

nuclear history and science.

For more information, contact The J.M.

Established in 1969, the museum wel-

a B-29 Superfortress, an F-16 Fighting Falcon, a B-52B Stratofortress, a MiG-21 and

Smucker Company Store and Café at (330)

comes visitors of all ages and backgrounds

more, while also hosting numerous military

684-1500.

to learn, think, imagine and draw their own

vehicles, missiles and even a nuclear sub-

conclusions. From the incredible periodic

marine sail. The museum’s outdoor exhibit

National Museum of Nuclear

table of elements carved into the floor of the

area also displays the world’s only 100-foot

Science & History

museum’s spacious lobby and the in-depth

replica of the Trinity Tower, the steel struc-

Albuquerque, New Mexico

exhibitions focusing on nuclear medicine

ture that held the world’s first atomic bomb

The National Museum of Nuclear Science

and clean energy to the historic artifacts from

for testing in 1945.

& History is a Smithsonian-affiliated, nation-

World War II and the nine-acre outdoor

It is through thought-provoking, perma-

ally accredited museum that tells the story

exhibit area known as Heritage Park, there

nent exhibitions and engaging family pro-

of the Atomic Age – from early development,

is truly something for everyone.

grams that the National Museum of Nuclear

such as the Manhattan Project and Cold War,

Children will love the interactive exhibits

Science & History brings the amazing world

to today's peaceful uses of nuclear technol-

in Little Albert’s Lab, where they can engage

of nuclear science and history to life. The

ogy. As the nation’s only congressionally

with hands-on science activities, and every-

museum is open daily from 9 a.m. to 5 p.m. and is located at 601 Eubank Boulevard SE in Albuquerque, New Mexico. Group rates range from $8 to $12 per person, depending on size and customization of visit, and drivers and one escort receive comped admission.

The on-site parking lot can accommodate motorcoaches, and dining is available at local restaurants. Contact Stephen Whitman, group

sales

coordinator,

at

swhitman@nuclearmuseum.org for details.

Additional information can be found at nuclearmuseum.org.

❑

Bus Tours Magazine / January, 2020 • 23

E

uropean art, culture, food and drink make people swoon. Nearly all

Americans feel the tug eastward

toward the 51 countries of Europe. With the onslaught of at-home DNA tests flooding stores and homes, that distinctive European temptation is stronger than ever. Lucky for group tours, Europe has been hiding right here in the United States for years. These four towns will leave tourists feeling as though they have stepped off a plane and right into the Old Country.

Wilkommen to Leavenworth, Washington Leavenworth, Washington might be more than 5,000 miles away from Germany, but visitors would not believe it from the food, museums, shopping and architecture of this town. Bavarian-styled, half-timbered buildings frame the streets and seem to freshen

Leavenworth in winter

Four Old Country Towns in the New World

the air with an alpine crispness. Every morning at 8:15 and 9:15, the alp horn cries out

by Melissa Stanek

from the Enzian Inn’s balcony. Daily, the chime of carillon bells ring over the Leaven-

Welkom to Holland, Michigan

Nelis’ Dutch Village walk into the Netherlands

worth German-style fountain. Groups may

America has only one authentic, operating

of 100 years ago on the day the festival came

be surprised if a man in lederhosen greets

Dutch windmill, and it is in Holland, Michi-

to town. Every day has something family-

them from the nearby maypole, but that is

gan. Named one of “America’s Prettiest

friendly for guests. Dutch dancing, rides,

simply life in Leavenworth.

Towns” by Forbes Magazine, Holland has

wooden shoe carving and shopping are just

With such ambience, it is no surprise that

many Dutch experiences for groups. Dutch

a few of the attractions in the village.

people satiate their hunger with sauerkraut

architecture permeates Holland’s downtown,

Groups visiting Holland have another

and a snap of bratwurst. The authentic Ger-

where the sidewalks are made of cobble-

chance to see and buy their own wooden

man restaurants and beer will hit the spot,

stone. Competing with the beauty on the

shoes at De Klomp Wooden Shoe & Delftware

but to satisfy a thirst for art, visitors should

street outside, there are more than 100

Factory. Here, a shoe carver, trained and cer-

keep a lookout for the any of Leavenworth’s

unique shops, galleries, eateries and pub

tified in the Netherlands, uses authentic Dutch

many murals to find and admire.

brews to tempt groups indoors.

machinery to sculpt wooden shoes. Nearly

Keeping a sharp eye does not hurt when

To add a little Dutch education to a tour,

anyone can find a pair for themselves as sizes

shopping, either. Leavenworth has a plethora

Holland Museum is the stop. Dutch art and

range from doll to an adult size 14. Do not for-

of shopping opportunities ranging from inter-

cultural objects give visitors a view of the

get to pick up some authentic Delftware, too.

national cheese shops to clothing stores. Not

Netherlands, home country to the North and

Delftware, the famous blue-on-white pottery

to mention the unique purchases to be made

South Holland provinces, which is rarely seen

from the Netherlands, has only one production

at the Leavenworth Nutcracker Museum’s

elsewhere. The artifacts on display range

facility in North America, and it is right here

gift shop or at Christkindlmarkt, which is

from the 17th to 20th centuries, granting an

in Holland. De Klomp offers more than 400

every Thanksgiving weekend, providing one-

understanding of and connection to a country

different hand-painted pieces of Delftware.

of-a-kind gifts, crafts and costumes around

nearly 4,000 miles away. Visitors can learn

Guests also have the opportunity to speak to

every corner. To start planning a trip to Leav-

about Holland, Michigan here, as well.

Delftware artists as they work.

enworth today, phone (509) 548-5807 or visit Leavenworth.org.

24 • Bus Tours Magazine / January, 2020

The museum is not the only way to step

What would Holland be without tulips? A

back in time in Holland. The Nelis’ Dutch Vil-

walk through the Veldeheer Tulip Gardens

lage is pure living history. Groups coming to

will dazzle the senses. The Gardens boasts

Special: Old Country the planting of more than 5 million bulbs a

group itinerary, visit solvangusa.com or

Fleece Museum is open from Memorial Day

year, so the grounds are lush with life. Shocks

phone (805) 688-6144.

weekend through October 15.

of color remind guests of Dutch painter Vincent Van Gogh’s palette, while the aromas

Some groups want to feel as though they Wilkommen to New Glarus, Wisconsin

have stepped back in time, and for them The

encourage guests to relax and breathe deeply,

Founded in 1845 by immigrants from the

Swiss Historical Village Museum is the place

if just for a moment. For more information

canton of Glarus, Switzerland, New Glarus,

to be. The Swiss Historical Village and

on how to add something “Dutch” to a tour,

Wisconsin bursts with authentic Swiss culture.

Museum has been a popular stop for visitors

phone (800) 506-1299 or visit Holland’s help-

The buildings of America’s Little Switzerland

to New Glarus since it first opened in 1942.

ful group page at holland.org/groups.

are done in the traditional Swiss Chalet style.

The museum not only shares the 1845

The architecture alone promises a genuine

migration story of Swiss colonists, but also

Velkommen to Solvang, California

Swiss experience to guests, before they even

shows the evolution of agriculture and

It is hard to compete with Denmark’s quaint charm. In 2019, Vogue had no choice

step off the bus. The only thing missing from

dairying, while explaining New Glarus’s

the landscape is a mountain range.

transformation into a tourist’s dream. The

but to frame model Bella Hadid with a beau-

What New Glarus lacks in mountains, how-

museum’s 14 buildings include a cheese fac-

tiful Danish village, the town’s windmill strik-

ever, it makes up for with international shop-

tory, a one-room schoolhouse, a print shop,

ing against the horizon. No, wait, that was

ping. From stores like Winehaus, a wine store,

an authentic 1850s cabin and a replica of

Solvang, California. The confusion is easy to

to Kinderladen, a toy store, there is a shop for

the community’s first church. The museum’s

understand considering Solvang’s half-tim-

every need. Groups will be pleased with the

annual Harvest Fest, a family-friendly day

bered Danish provincial architecture and

sheer number of shopping opportunities. Many

devoted to old world traditions and demon-

thatched roofs. People strolling through the

of these shops stock European imports.

strations, is Sunday, October 11, 2020. For

streets will feel as though they are staring up at historic 1500s buildings in Denmark.

Wooden shoe carving

Since the Swiss are a mixing pot of

the 2020 season, the museum is open seven

French, Italian and German cultures, one

days a week, 10 a.m. to 4 p.m., from May 22

thing is for sure: they know what they are

to October 15. For more details, visit the

doing when it comes to cuisine. The same

museum’s Web site at swisshistoricalvil-

can be said of those in New Glarus, Wiscon-

lage.org. To start planning a trip to New

sin. New Glarus offers a number of restau-

Glarus, visit swisstown.com.

rants and pubs, including Swiss, Mexican

America is a tossed salad of cultures, and

and American fare. For a remarkably fresh

no matter the results of an at-home DNA test,

meal, guests visit Cow and Quince, which

guests are sure to feel as though they have

delivers a true farm-to-table experience.

returned to the Old Country after visiting any

After lunch, groups feast on the educa-

one of these towns. Trips to Europe can

tional and spectacular collection at The

enrich the soul and mind, but so do trips

This village is certainly a place for explor-

Golden Fleece Museum, which bares dis-

within one’s own country. Adding Leaven-

ing. At every corner, a new international

plays like King Louis XVI’s jewel-encrusted

worth, Washington; Holland, Michigan;

restaurant or boutique reveals itself. For

watch. Located in a 1937 copy of the Swiss

Solvang, California or New Glarus, Wisconsin

some of America’s most authentic butter

Bernese Mountain Chalet, this museum also

to a group tour provides the perfect path to

cookies, Danish waffles or cream puffs,

features one of the oldest examples of writ-

one’s roots.

known as flodeboller, visit one of the seven

ten music, the Georgian chant scrolls; 2,000-

Danish bakeries in Solvang.

year-old Etruscan earrings; origi-

From the Hans Christian Anderson

nal art and Swiss antiques. This

Museum to the historic Bethania Lutheran

fine collection is all thanks to cul-

Church, opportunities to learn about Danish

tural hero, Edwin P. Barlow, who

culture abound. As if a town could hold any

packed his rare assortment and

more culture, summer brings the Pacific Con-

fled Europe as Adolf Hitler began

servatory Theatre Group. This theater troupe

his terrifying reign. Thanks to Bar-

performs from June to September at the 700-

low’s efforts, the Golden Fleece

seat outdoor amphitheater, Solvang Festival

Museum has long been a mecca

Theater. To add a bit of Danish culture to a

of Swiss culture. The Golden

❑

Golden Fleece Chalet

Bus Tours Magazine / January, 2020 • 25

From the Road

This Issue’s BTM From the Road Winner Of the attractions mentioned in the many photos we received this issue, Island Resort and Casino in Harris, Michigan received the most praise. For everything from their delicious food to their top-notch amenities, groups love Island Resort and Casino. Who will win next issue?

Top: When North Country Tours (Lake City, Michigan) took a group through Michigan’s Upper Peninsula, they snapped this great shot. “MI’s UP is prime with all its natural beauty,” Cindy Ashley, tour operator and part owner, said. Of local attractions, Island Resort and Casino in Harris, Michigan was mentioned as a favorite, as it has “outstanding” amenities and service.

Middle: A group from Deb’s Casino Getaway’s Tours (Franklin, Wisconsin) revels in a great time. “Look at all these happy faces, smiles and thumbs up!” said Owner Debra Niemann. There is no doubt these passengers are having the time of their lives.

Bottom: “Washington D.C. is one of the most popular trips we do,” says Barbara Mansell of Alpha Tours & Expeditions. Smiling before the Capitol Building, these lucky passengers are clearly excited for some sightseeing.

Do you have bus tour group photos you would like to share? E-mail them and info on your tour company to editorial@busmag.com using the title “Bus Tour Photos” for a chance to be published in the next issue.

26 • Bus Tours Magazine / January, 2020

Social Marketing for Tourism by catherine Heeg

How to Get the Most Mileage from Your Social Ads Are social ads a part of your marketing strategy?

Maybe you are asking yourself if they really work and are worth the extra time. Here is the scoop: Once your travel biz is onboard with social ads, there are several strategies that will help you get the most bang for your buck. Let us explore the latest tech and tactics to maximize the benefits of ads.

Is Advertising Worth My Money?

Many in our industry have mentioned that their ads just are not bringing in business and lighting up their bottom line. Do you find that your ads are reaching a high number of people, but that no one is taking any action? Here are some things to take your ads from mediocre to marvelous.

Relevance Score How would you like to know how people really reacted to your ad?

When an ad finishes you will find a “Relevance Score” on your Ads Manager dashboard. You can now use quality ranking, engagement rate ranking and conversion rate ranking together to understand how relevant your ads were to audiences reached. This will tell you how effective your ad was compared to your ad goal. If you find that your ad relevance is low, here are a couple of tweaks you can put into play.

1. Adjust your audience to better fit your ad. Simple adjustments to the demographics, interests and even the timing of your ad placement can make a big difference.

2. Adding relevant emoji can make your ad more eye-catching.

3. Adding video captions is found to attract scrollers with the audio off.

4. A call-to-action button helps viewers take the desired action.

5. Split-test your ads and use “Dynamic Ads” to learn what appeals to your audience.

Who is Who? Do you want to have a better idea of who your ad is actually reaching? Even if you have targeted a highly specific audience, you may be reaching viewers who do not yet have a relationship with you.

After your ad is completed you can easily check your Audience Insights to learn more about the people you have reached with a paid ad. Power-up your next ad with the audience info found here: Business Manager > Ads Manager > Plan > Audience Insights.

The next key tactic is to reach “warm” contacts and win new fans and clients. How do you do that with an ad?

Pixel Perfection If you are looking to reach out to “warm” contacts; people who have interacted with your Web site, social site or booking engine, setting up your pixel is key. A pixel is a snippet of code generated through Facebook that you then add to your Web site. With the pixel in place, you can track and reach back out to people who have accessed your Web site from Facebook or Instagram. Creating an audience from your pixel is simple and gives you an opportunity to deliver ads to just those people.

While we do not know all the inner secrets of social algorithms, we are able to inspire the right people and build stronger relationships with social media. With a brighter light being focused on the relevance of our posts and ads, we are better able to navigate the world of social ❑ marketing and reach the people who matter.

Catherine Heeg, international speaker and trainer, focuses on social media marketing strategies for the tourism and hospitality industry.

Join the conversation and connect with her at cmsspeaking.com and socially.

Bus Tours Magazine / January, 2020 • 27

20 Tips For Bus Tour Planners by: Melissa Stanek 20 Tips on Adding Safe Scares to Tours

Crime and Punishment 2. Take your group on a historic prison

ordinary people have justified horrific acts.

Check out Holocaust museums; antebellum

Whether during the Halloween season or

tour. On a prison tour, guests are educated

plantations, such as Myrtles Plantation – one

not, a good scare is a treasure. When having

about the history of the prison, defunct forms

of “America’s Most Haunted Homes;” The

a frightfully good time, the adrenaline and cor-

of capital punishment and more all while

Japanese Interment Museum; The Salem

tisol in our brains combine to create indelible

strolling through some of the creepiest, emp-

Witch Museum and more to consider how eas-

memories. I still remember the first time a

tiest spaces around. The United States has

ily people turn towards cruelty and pandemo-

chainsaw-wielding clown chased my best

plenty of historic prisons, such as Alcatraz or

nium. Groups can also stop at Mount Rush-

friend into the parking lot of a haunted house.

the Ohio State Reformatory, that host events

more or the Crazy Horse Monument to

Good times.

and tours. West Virginia Penitentiary even has

consider conspiratorially why one was finished

When playing with thrills and spooks, tour

a Halloween tour called Dungeon of Horrors.

in 14 years and the other remains unfinished

planners must explore a variety of scares to

The right prison for your group is only a

70 years later.

keep from boring their group. More impor-

Google search away.

tantly, extra care must go into keeping the

3. Walk where killers walked. True crime

Relaxing Spooks

group safe during these thrilling adventures.

walking tours provide an unusual intimacy with

6. Take a breather with light-hearted

Using these tips to keep scares lively, safe and

the lives of bygone criminals. Look to places

autumnal stops such as family farms.

occasionally educational, planners are sure

such as Chicago for Gangster Ghost Walks and

Allow your group to catch their breath and

to create a stimulating tour that leaves groups

Milwaukee for the Cream City Cannibal tour,

refresh themselves with reminders of the good

screaming with joy.

which focuses on serial killer Jeffery Dahmer.

in the world. This is a simple task at farms,

4. If a walking tour is too close for com-

arboretums, garden centers and orchards. At

Heart-Pounding Attractions

fort, look into a true crime exhibition. Alca-

places such as these, groups can harvest

traz East Museum, Death Becomes Us true crime

apples, explore corn mazes, drink hot apple

full of rides and slides that get the adren-

convention and more provide all the spine-chill-

cider or join a hayride. These sites are often

aline pumping. Roller coasters and water

ing facts without the eerie nearness of a walking

family-run and make for a great autumnal

1. Amusement and water parks are

slides come in varying degrees of thrill, which

tour. Groups can examine items such as Ted

escape. See what harvest time celebrations

makes them perfect for groups. With just one

Bundy’s yellow Volkswagen or exhibits on DNA

farms have in your area.

stop, every member of the group can find the

analysis and ballistics in clean, well-lit rooms.

right scare for their desired level of risk. Some

Stops such as these emphasize the devastation

members of the group would love plummeting

crime can cause, while exploring law enforce-

11 stories at a 70-degree slope on the Deep

ment’s efforts and criminals’ means.

Water Dive in Louisville, Kentucky. Others may get an adrenaline rush from a Ferris wheel. Amusement and water parks allow for frightful customization.

28 • Bus Tours Magazine / January, 2020

“Hollyweird” 7. Thrill movie buffs with stops at horror movie locations. Many iconic horror movie sets are not sets at all, but regular public

Historic Horrors

places. Visit The Outlook Hotel from The Shining

5. Reveal societal horrors at a histor-

by lodging at The Stanley Hotel at Timberline

ical museum. It is chilling to think about how

Lodge in Colorado. The stairs from the climax

20 Tips of The Exorcist are open to the public in Wash-

ative planners to design their own murder

not be haunted. Check out Matthew’s

ington D.C., and the gas station from the orig-

mystery.

Haunted Pub Crawl in Galena, Illinois or

inal The Texas Chainsaw Massacre is now a

11. Pick attractions that put your

Savannah Tours’ Creepy Crawl Haunted Pub

horror-themed barbecue restaurant and inn

group in the seat of the action. Min-

in Bastrop, Texas called The Gas Station.

nesota’s Drive A Tank lets groups take turns

16. Be prepared if considering 18+

These are great photo opportunities, too.

Tour in Savannah, Georgia for examples.

driving tanks, crushing cars and shooting

haunted houses. Just because there are

8. Find Hollywood-approved attrac-

targets. Also consider adding laser tag or

zero kids, does not mean there will be zero

tions. Some of the biggest names in horror

paintball to an itinerary to give groups the

crying. Some haunted houses card guests

happily rate attractions in the genre. The Scare-

rush of adventure in a safe environment.

house in Etna, Pennsylvania passes the creepout test from Guillermo del Toro, who said, “I

and make them sign waivers in case of physical or emotional harm. The shock factors at

Mother (Nature) Dearest

these kinds of haunted houses may offend

could live here!” Thanks to social media, find-

12. Visit national parks or beaches

as much as frighten. Haunted houses such

ing places that are well loved by horror celebri-

to combine risk with beautiful scenery.

as these are beyond extreme, so make sure

ties is as easy as looking into who and what a

Sure. Statistically, deaths from geothermic

your groups are fully informed before they

celebrity is “following” or “likes.”

water/geysers, falls into canyons, alligator,

book the tour and that your bus has ample

bear or shark attacks are rare, but they leave

paper towels, wet wipes and tissues for after.

Creature Feature

lingering dread in the hearts of those who

9. Get within nibbling distance of wild

hear about them. Play documentaries such

animals at animal preserves, aquariums

as Grizzly Man or Missing 411: The Hunted on

17. Keep group members safe by

or zoos. From moose tours in New Hamp-

the way to places such as Yellowstone

scheduling drinks, bars and wine tast-

shire to grizzly bear preserves in Indiana, there

National Park or The Grand Canyon. This

ings after dangerous stops. When guests

are ample opportunities for groups to watch,

may be a simple scare, but it is effective.

are tipsy, they can become overconfident in

feed or even pet wildlife. At Chestatee Wildlife Preserve, guests help feed rescued tigers,

Safety First

their animal-charming abilities or their sense Do Not Look Down

zebra, bears, emu, wolves, elk and z-donks.

13. Add a suspension or swinging

of balance, so do not schedule any alcoholrelated events before riskier stops.

Johnny Morris’s Wonders of Wildlife National

bridge to a nature stop. The Royal Gorge

18. Consider printing up the attraction’s

Museum and Aquarium in Springfield, Mis-

Bridge in Canon City, Colorado, for example,

rules and safety tips to hand out as people

souri plops guests into a cage, which is then

puts little between tourists and the Arkansas

exit the bus. Even sober people make “goofy,”

submerged into a shark-infested tank. While

River 955 feet below.

yet fatal mistakes every day. Remind your trav-

groups will have to break down into much

14. If groups remain unfazed, glass-

elers of the rules, even generally unspoken or

smaller groups for a stop such as this, few will

bottom bridges and decks await. The

“insultingly obvious” ones. Many people have

complain about the wait for this rare experi-

Grand Canyon Skywalk is a horseshoe-

perished by backing off a cliff for a photo. Others

ence. For a milder thrill, stroll through the rep-

shaped, glass-bottomed observation deck

have failed to determine how perilous an area

tile and insect displays at zoos. The mere sight

jutting over the Grand Canyon. Kinzua Sky

is, because it was not roped off. For instance,

of a Goliath spider can make people squeal.

Walk’s glass bottom extends 225 feet above

some boardwalks at Yellowstone National Park

the Kinzua Gorge. Urban tour planners can

lack fencing, yet the ground around them is

utilize skyscrapers. Some, such as Willis

weak, barely covering the scalding water

10. Murder mystery train rides and

(Sears) Tower in Chicago, have sky decks

beneath it. In Fall 2019, a man suffered severe

dinners are great ways to settle down

that project out into the open air, leaving

burns from such a fall. Dangerous spaces are

after a frightfully fun day. These interactive

nothing but glass between guests and the

not always sequestered, and signage is not

plays are often set in the Wild West or the

street more than 1,300 feet below.

always clear. Do not leave it up to the attraction

Roleplay

Roaring Twenties. Many encourage guests to wear costumes to ramp up the fun and blur

to keep everyone informed.

Adults Only

19. If a member of your group is behav-

the lines between fiction and reality. Give

15. Get scared like a local with a

ing in a foolhardy, dangerous manner, do

attractions such as Napa Wine Train Murder

haunted pub crawl. Almost every town has

not be afraid to eject them from the trip

Mystery and San Diego’s Murder ‘N’ Mayhem

some spooky history. Groups get a lesson in

or to call the authorities. Do not worry about

a gander to see if they are the right choice

local tales, crimes and legends while stopping

being a party pooper. It is not okay for a traveler

for your group. The latter even allows cre-

for drinks at establishments that may or may

to put themselves or others in danger.

Bus Tours Magazine / January, 2020 • 29

20 Tips 20. Know how to disengage wildlife.

Large predatory animals normally do not approach groups, but just in case, know how to handle the wildlife in the area your group is exploring.

Make a lot of noise to alert bears who may be hidden up ahead, as they otherwise reward surprise visits with horrific maulings. If you encounter a mountain lion or a bear, make yourself large by extending your limbs. Do not run, turn your back or break eye contact. Talk to the animal in a loud, but not shrill voice, and do not scream.

Often, this will be enough to make them lose interest or realize that you are not prey.

Phone for help, and retreat calmly, keeping an eye on the animal.

When adding thrills to a group tour, consideration must first go to the abilities, ages and interests of your guests. Pair the attractions to your group’s demographic, and remember: the only good scare is a safe ❐

scare.

Advertiser’s Index Bellingrath Gardens & House . . . . . . . .7

National Museum of Nuclear

Billy Graham Library . . . . . . . . . . . . . . .2

Science & History . . . . . . . . . . . . . . .23

Castle Farms . . . . . . . . . . . . . . . . . . . . .6

New York Power Authority . . . . . . . . .17

City of Fort Madison . . . . . . . . . . . . . .11

North Carolina Transportation

Clinton, Iowa CVB . . . . . . . . . . . . . . . .20 Columbia Gorge Interpretive Center . . . . . . . . . . . . . .17 Experience Jackson . . . . . . . . . . . . . . .11 George Bush Library & Museum . . . . . .8 Heartland Travel Showcase . . . . . . . .32 Hofwyl-Broadfield Plantations

Museum . . . . . . . . . . . . . . . . . . . . . . .6 Oil Creek & Titusville Railroad . . . . . .30 Our Lady of Consolation . . . . . . . . . . .13 Portage Area Chamber of Commerce . . . . . . . . . . . . . . . . . . . .8 Ronald Reagan Presidential Foundation . . . . . . . . . . .9

State Historic Site . . . . . . . . . . . . . . .31

Rosa Parks Museum . . . . . . . . . . . . . .10

J.M. Smucker Company . . . . . . . . . . . .22

SAM Shortline Railroad . . . . . . . . . . . .15

Jacksonville Area CVB . . . . . . . . . . . . .30

Ships of the Sea Maritime Museum . .13

Jefferson, Texas CVB . . . . . . . . . . . . . .20

Starved Rock Lodge

Laura Ingalls Wilder

& Conference Center . . . . . . . . . . . .18

Memorial Society . . . . . . . . . . . . . . . .7

Swiss Historical Village & Museum . .11

Maltz Museum of Jewish Heritage . . .14

Texan Theater Greenville . . . . . . . . . .17

Martinsburg-Berkeley County CVB . . .19

Tri-State Museum . . . . . . . . . . . . . . . .30

McKinney CVB . . . . . . . . . . . . . . . . . . .15

Tudor Place . . . . . . . . . . . . . . . . . . . . .11

Morse Farms . . . . . . . . . . . . . . . . . . . .18

U.S. Naval Academy . . . . . . . . . . . . . . .9

National Comedy Center . . . . . . . . . . .21

Wingate by Wyndham . . . . . . . . . . . . .22

30 • Bus Tours Magazine / January, 2020

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