July / August Bus Tours Magazine

CHARTER NEW POSSIBILITIES Sign up your group for a bus charter today

BONUS $30 CASINO INCENTIVE PACKAGE* Monday – Friday Package consists of: One $15 Meal/Retail Credit and One $15 Free Bet Coupon Meal/Retail credit can be used in any restaurant, a full buffet or shop at Mohegan Sun.

BONUS $25 CASINO INCENTIVE PACKAGE* Saturday – Sunday Package consists of: One $15 Meal/Retail Credit and One $10 Free Bet Coupon Meal/Retail credit can be used in any restaurant, a full buffet or shop at Mohegan Sun.

Group Leaders receive an additional $30 PACKAGE Contact Stephen Olender at 860.862.8988 or solender@mohegansun.com or visit mohegansun.com/charter to get your next outing on the road today. *In order to receive package, bus group must stay for a minimum of 5 hours. Packages and offer subject to change without notice. mohegansun.com

Bus Tours Magazine

815.946.2341

Thank you to our sponsor of this issue, Mohegan Sun. mohegansun.com

Offering Regional Editorial, Online Dupplier Directory, Sponsor of the Digital Issue, Tour Tips Newsletter and many other digital features Contact your account executive for current details and programs visit us at bustoursmagazine.com

Volume XL, Number 6 • July/August, 2019

Ha n ds/O n & N iche To ur s page 17

Pa t r i ot i c At t r ac t i o ns page 10

R a i l ro a ds page 6

CHARTER NEW POSSIBILITIES Sign up your group for a bus charter today

BONUS $30 CASINO INCENTIVE PACKAGE* Monday – Friday Package consists of: One $15 Meal/Retail Credit and One $15 Free Bet Coupon Meal/Retail credit can be used in any restaurant, a full buffet or shop at Mohegan Sun.

BONUS $25 CASINO INCENTIVE PACKAGE* Saturday – Sunday Package consists of: One $15 Meal/Retail Credit and One $10 Free Bet Coupon Meal/Retail credit can be used in any restaurant, a full buffet or shop at Mohegan Sun.

Group Leaders receive an additional $30 PACKAGE Contact Stephen Olender at 860.862.8988 or solender@mohegansun.com or visit mohegansun.com/charter to get your next outing on the road today. *In order to receive package, bus group must stay for a minimum of 5 hours. Packages and offer subject to change without notice. mohegansun.com

contents

JULY/AUGUST 2019 Volume XL, Number 6

10

6

Specials 10

17

PATRIOTIC ATTRACTIONS Group tours heading to these patriotic attractions are in for a treat. From replica Oval Offices to interactive displays and costumed soldiers, these stops are uniquely American.

26

HANDS-ON & NICHE TOURS Make a personalized jar of peanut butter, examine ancient Jewish artifacts, touch a billet meant for a star athlete or (safely) touch a jellyfish.

Bus tour groups may not have ever thought they could participate in these activities, but with these attractions they can.

Features 22

REGIONAL ROUNDUP From prehistory to the historic, these regional offerings attract the history buff in everyone. Admire an immaculately landscaped antebellum plantation or one of the largest collections of mammoth bones in the United States.

Guides 6

14

ELEGANCE ON THE RAILS All aboard for the golden era of rail transportation. At these stops, groups can bask in the long-lost luxury of gourmet dining on the rail or simply enjoy the sites of mountains and forests from the windows of historic passenger cars.

GAMING No need to bluff, casino resorts know bus groups love them. Though the tables, slots and more may be a gamble, the beautiful amenities at these locations are not.

And More 4

26

29

30

BUZZ ON THE BUS

PLANNING A PIZZA TOUR FOR BUS GROUPS

SOCIAL MARKETING FOR TOURISM

by Catherine Heeg

ADVERTISERS INDEX

Editor & Publisher . . . . . . . . . Larry Plachno Business Manager . . . . Nancy Ann Plachno Bookkeeping . . . . . . . . . . . . Dianne Billquist Typesetting/Page Layout . . . . Sherry Mekeel Production/Web Design . . . Nick Schleitwiler Editorial Assistant . . . . . . . . Melissa Stanek Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 (815) 946-2341 Fax: (815) 946-2347 Web site: www.bustoursmagazine.com

14 17 22

STAFF

Advertising Central/International central@busmag.com – (815) 946-2341 West west@busmag.com – (815) 946-2341 Midwest midwest@busmag.com – (815) 946-2341 Northeast tourgroups@busmag.com – (815) 946-2341 Southeast southeast@busmag.com – (815) 946-2341

COVER PHOTO

Louisville Slugger Museum & Factory is a stop like none other. Attracting 300,000 guests a year, this museum and factory puts guest experience first. Where else can groups witness the branding of one of America’s most famous baseball bats?

Heck, they can even touch historic bats or get their own personalized Louisville Slugger to start writing their own chapter of baseball history. LOUISVILLE SLUGGER MUSEUM & FACTORY BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices.

POSTMASTER: Send address changes to BUS TOURS MAGAZINE, 9698 W. Judson Road, Polo, Illinois 61064.

Change of Address: Please send old mailing label (or old address and computer number) as well as new address.

Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication.

Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader.

The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.

Bus Tours Magazine / July, 2019 • 3

Buzz on the Bus News and notes for bus tour planners To Albuquerque with a Click Albuquerque, New Mexico Creating an itinerary for a trip to Albuquerque, New Mexico can now be done with the click of a mouse. The city’s new online tool allows anyone to plan a trip without needing to know the features of the city beforehand.

This online planning tool brings to the forefront what sites and attractions may be of most value to group tour planners. Using the easy interest sliders, planners can control just how much of each type of feature their trip will have. This allows planners to create a unique blend suitable for their tours. Interests include: arts and culture, fun and entertainment, nature and adventure, shopping, museums and history, food and drink and must-sees. Once the sliders are set for a planner’s particular interests, options pop up below for them to select and save.

Planning a trip is more than selecting what to see and do. This tool allows visitors to select their trip purpose as well. From leisure to specific events, like the Albuquerque International Balloon Fiesta; or from “bleisure” to romance, this aid helps shine a light on what lodgings and sites may be a better choice for one’s trip. Group planners need only select adults instead of solo in the “Traveling With,” section to find more group-friendly attractions. The “Things to Do,” “Lodging”

Remembering Leonardo da Vinci’s Genius

and “Your Favorites” tabs in this tool simplify trip planning.

Inventor. Sculptor. Painter. Leonardo da Vinci was the

While Albuquerque boasts 310 days of sun a year, this tool helps

quintessential Renaissance man. Now, 500 years after his death,

planners select a more specific time to travel. Under the “Season &

the Denver Museum of Nature & Science is hosting the special

Dates,” tab, planners can select a season or specific dates to highlight

exhibit, Leonardo da Vinci: 500 Years of Genius. The exhibit will

any timely attractions. Selecting “Not Sure Yet,” will highlight year-

run from March 1 through August 25 and promises to give guests

round attractions. This tab also allows planners to select the length

a rare opportunity to view reproductions of his codices, models

of stay. Maps grace the side of each page so planners can see the

of many of the inventions found within their pages and Pascal

closeness of attractions and lodging without leaving the tool. Creating

Cotte’s in-depth exploration into “The Secrets of the Mona Lisa.”

itineraries has never been so easy.

Group discounts are available. Contact (303) 370-6000 to make a reservation.

New York’s New Dog Museum The American Kennel Club’s Museum of the Dog has officially relocated from St. Louis, Missouri to a new gallery space in the AKC headquarters. The museum opened on February 8 and is sure to thrill dog and art lovers with its unique canine-centric collection of paintings, sculptures, figurines and digital exhibits.

4 • Bus Tours Magazine / July, 2019

To try the tool, go to plan.visitalbuquerque.org.

Buzz on the Bus Magic Mushrooms

Time to Rock

Decriminalized in Denver

Cleveland, Ohio

May 16, 2019 saw ordinance 301 in Denver, Colorado officially

In an effort to make a more immersive experience, Cleveland,

decriminalize magic mushrooms. This ordinance is also known as

Ohio’s Rock & Roll Hall of Fame has added a new Interactive Garage

the Denver Psilocybin

exhibit this July. This addition will allow visitors to get in touch with

Mushroom Initiative. It

their inner rock star.

passed 50.5 percent to 49.4 percent. Magic mushrooms are known for their hallucinogenic features,

but

what

makes them that way is the psilocybin. Psilocybin naturally occurs in some mushrooms, but it is a Schedule 1 Controlled Substance, meaning the federal government sees no medicinal value in its use.

Regardless, many people use psilocybin mushrooms to assuage

Visitors can join an impromptu band with friends or strangers or play solo at this exhibit. This installation extends to cover the entirety of the second floor of the museum and provides visitors with every-

symptoms of disorders or for recreation. The Denver Psilocybin Mush-

thing they need to rock out. Keyboards, guitars, drums, mixing boards,

room Initiative does not make psilocybin mushrooms legal. Instead,

a studio space and a lounge for acoustic musicians allow visitors to

the ordinance prohibits the city and police force from spending any

immerse themselves in the world of music. Trained professionals are

resources to impose criminal penalties based on the usage or own-

present to help visitors with instruments, and surprise visits from Hall

ership of these mushrooms. Psilocybin mushrooms are not decrim-

of Famers may occur.

inalized in the rest of Colorado. Denver is the only city in America to

For more information, phone (216) 781-7625.

â?‘

have decriminalized magic mushrooms.

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Bus Tours Magazine / July, 2019 • 5

Elegance on the Rails

Delaware & Ulster Railroad

T

he longevity of trains speaks to

York. Complete with seasonal meal options,

meals. Crisp tablecloths and fresh flowers

the outstanding success of this

gorgeous scenery of the Catskill Mountains

adorn every table. The signature three-course

mode of transportation. People

and more, trips with Delaware & Ulster give

luncheon is a fan favorite. There are also

love trains. Whether it is because of nos-

guests an equal dose of refinement and fun.

informal meal choices and brunch for those

talgia, the charming clickity-clack song

The classic streamliner takes groups on

interested. Menu options change with the

of the train chugging along or the ability

a 2.5-hour long excursion of the Catskill

season and the time of day. The guest expe-

to enjoy breathtaking and otherwise

Mountains. Arkville has distinct seasons each

rience is number one at Delaware & Ulster

unreachable scenery while traveling,

year, making the views from the Rip Van Win-

Railroad. Dining cars are climatized for the

one thing is for sure: railroad stops are

kle Flyer an evolving art show. Whether

season, and the staff is committed to deliv-

crowd pleasers. Adding either of these

guests are seated in an immaculate dining

ering a memorable trip to each guest.

rides to a bus tour is the perfect way to

car or the Vista-Dome “Grand Hotel,” which

join the romance of a bygone era with

provides an elevated 360-degree view of

Delaware & Ulster Railroad offers traditional

mighty, trusty machinery.

passing scenery, the views are phenomenal.

train trips with open-air cars and coaches.

Assorted wildlife makes regular appearances

In spring and September weekends,

Delaware & Ulster Railroad

among the flora. Beavers, deer and birds such

Delaware & Ulster Railroad operates a beau-

Arkville, New York

as bald eagles and great blue herons have

tiful steam locomotive and the popular Train

been known to make an appearance.

Robbery Barbeques.

Discover the sophistication of the golden

In addition to the Rip Van Winkle Flyer,

age of passenger trains by coming aboard

As a traditional classic streamliner, the

The Rip Van Winkle Flyer rolls from early

the sleek Rip Van Winkle Flyer on the

Rip Van Winkle Flyer comes complete with a

spring to late autumn. Groups and charters

Delaware & Ulster Railroad in Arkville, New

dining car where guests enjoy delectable

may book trips from May to November. The

6 • Bus Tours Magazine / July, 2019

Guide: Railroads Delaware & Ulster Railroad is located just three hours north of New York City via the New York State Thruway. For more informa-

• One of Delaware’s top travel destinations • Only 45 minutes from Philadelphia • Day trips, Charters • Special events throughout the season, Dinner trains and Civil War Skirmish

tion, visit durr.org or phone (845) 586-2929.

Wilmington & Western Railroad Wilmington, Delaware In Wilmington, Delaware, groups hop aboard the state’s oldest steam tourist railroad, the Wilmington & Western Railroad.

Motorcoach groups will be treated to one of

Wilmington & Western Railroad wwrr.com • Wilmington, Delaware • 302.998.1930

the most storied and scenic train trips in the eastern United States. Riding on restored vintage passenger cars, the travelers’ journeys start with the pull of a Wilmington & Western historic locomotive.

The Wilmington & Western Railroad (WWRR) began in 1872 to move goods between mills along the Port of Wilmington and the Red Clay Creek. After becoming a tourist attraction in the 1960s, it was added to the National Register of Historic Places in 1980. This railroad was even honored by the Delaware State Legislature as “Delaware’s Operating Railroad Museum,” in 2007.

WWRR is guaranteed to transport bus groups back to a time when steam-passenger trains rolled majestically through the land and train whistles echoed off the hills.

Tour groups will experience the golden age of railroading as they cross spectacular bridges, wind through forests and narrow rock cuts and whistle past the historic homes of Red Clay Creek.

There are two ride options: a 1.5-hour ride departing at 12:30 p.m. or a 2:30 p.m. ride lasting 2.5 hours. Duration times for each ride are roundtrip. Both have a 30minute layover. All seating is coach, and snacks and soft drinks are available for sale.

One of The Catskills’ 0ust-see *roup 'estinations Ride & 'ine RQ RXU Rip Van Winkle Flyer

Plenty of familyoriented HQWHUWDLQPHQW

durr.org

Group 'iscounts and ,ncentives $vailable Ample %us 3arking Visit our :ebsite or call us 846-586-2929

Passengers may bring their own food, too, if desired.

Rain or shine, the railroad operates on a set schedule most weekends and holidays. Look to add WWRR to a trip March through December. Special events, holiday trains and dinner trains are slated throughout the year. “Tour groups are partial to our Bus Tours Magazine / July, 2019 • 7

Guide: Railroads

Wilmington & Western Railroad longer ride, especially during October and November, when the fall foliage is spectacular,” says Carole Wells, spokesperson for WWRR. Fares range from $10 to $22 per person, with special events and charters costing slightly more. Bus groups of 25 or more receive $1 off the ticketed price for scheduled trains, with comps for the bus driver and escort. Groups can also charter a train for a special event; ask for details. For more information, visit online at wwrr.com, phone (302) 998-1930 or email carole@wwrr.com.

8 • Bus Tours Magazine / July, 2019

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Bus Tours Magazine / July, 2019 • 9

Patriotic Attractions

The World of da Vinci Ronald Reagan Presidential Library & Museum

R

egardless of the era repre-

The judgment of history is left to you,

act in a movie. Follow President Reagan to

sented, these patriotic attrac-

the people.

the White House and deliver his Presiden-

tions have unique treasures of

— Ronald Reagan, 1991

tial Inauguration Speech with the aid of a

interest that are sure to inspire good ole

The American presidency comes alive at

teleprompter. Travel the world on diplo-

American pride in anyone. From the

the Ronald Reagan Presidential Library and

matic missions aboard Air Force One and

sounds of fifes and muskets at Fort

Museum in Simi Valley, California. Open

explore the White House’s Oval Office and

Ticonderoga to the comfy and nostalgic

since 1991, renovated in 2011, the galleries

East Wing.

scenes of the Camp David display at the

bring history to life as visitors walk onboard

The Reagan Library strives to be more

George Bush Presidential Library and

an actual Air Force One aircraft that flew

than a memorial to the late president. Two

Museum to the amazing interactive

seven U.S. presidents, touch an authentic

to three times per year the library puts on

sports exhibit at the Ronald Reagan

piece of the Berlin Wall and lay hands on a

special exhibitions. This summer through

Presidential Library and Museum, bus

real steel beam recovered from the World

September 8, the library will host The World

groups have a lot to look forward to. The

Trade Center after 9-11.

of da Vinci: a 10,000-square-foot exhibition

following attractions are sure to charm

From Reagan’s days as a sports radio

showcasing Leonardo da Vinci’s machines

even the most stoic of bus tour groups.

announcer to his years as a movie actor

and artwork. From October 5, 2019 through

and his time as host of the General Electric

April 12, 2020, the Reagan Library will pre-

Ronald Reagan Presidential

Theater radio and television show, his his-

sent Egypt’s Lost Cities. This exhibit features

Library and Museum

tory is presented here. Visitors step into

monumental statues, religious stone carv-

Simi Valley, California

his shoes through the use of green-screen

ings, exquisite jewelry and delicate ceramics

The doors of this library are open now,

technology to call a Cubs game, introduce

lost at sea more than 1,200 years ago and

and all are welcome.

an episode of General Electric Theater and

rediscovered just two decades ago.

10 • Bus Tours Magazine / July, 2019

Special: Patriotic Attractions Find adventure in events like exciting

showcasing world-class collections. Visit

of visiting groups and should be reserved

battle reenactments, marching to the beat

new exhibits that highlight rich history and

at least one week prior to anticipated date

of the Fifes & Drums, touring beautiful gar-

rare treasures. Visitors’ senses are dazzled

of arrival.

dens and enjoying engaging daily living

by the colors and scents of this uniquely

Expand the adventure with a Carillon boat

history programs. Walk in the footsteps of

American 2,000-acre landscape. Rain or

cruise. Enjoy panoramic vistas on Lake

legendary leaders Ethan Allen, Robert

shine, there is adventure for everyone.

Champlain aboard a 75-minute narrated tour.

Rogers, Benedict Arnold, Henry Knox and

Enhance a visit by adding a historical

A selection of regional beer, wine, soft drinks

George Washington. Hear the crackles of

introduction given by expert museum staff.

and snacks are available for purchase on

musketry and boom of the cannon during

Participants are provided in-depth descrip-

board. Groups receive a discounted rate. Day-

daily weapon demonstrations. Explore the

tions of Fort Ticonderoga and its epic story.

time and evening charters are available for

10,000-square-feet of exhibit galleries

Tours can be customized to the interests

groups up to 49 people through advanced reservations.

21( '(67,1$7,21

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picnicking areas with pre-ordered box

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lunches or oneâ&#x20AC;&#x2122;s own food. Shop the museum store for a memorable keepsake.

Depending on the type and size of a bus group, special discounts are offered to ensure all experiences can be enjoyed. Customizable

3

full- and half-day itineraries are available to

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Best Location in Washington DC. Close to all museums and monuments.

Low prices for all group buffets.

Enjoy farm-to-fork culinary offerings at the family-friendly cafĂŠ. Enjoy the various

meet any groupâ&#x20AC;&#x2122;s needs. Phone the group

Seating for 250 Open for breakfast at 6:30am everyday Serving full dinner menu until 1:00am Reservations Phone John 202-255-2707 johnwilliamboyle@aol.com

â&#x20AC;˘ ONE BLOCK TO TRUMP INTERNATIONALâ&#x20AC;&#x2C6;HOTEL â&#x20AC;˘ ONEâ&#x20AC;&#x2C6;BLOCKâ&#x20AC;&#x2C6;TOâ&#x20AC;&#x2C6;FORDâ&#x20AC;&#x2122;S THEATER

Breakfast Buffet $11.20 Plus tax & Tip $14.00 Per Person

Lunch Buffet For Bus Groups $14.40 Plus tax & Tip $18.00 Per Person

Dinner Buffet

$20.00 Plus tax & Tip $25.00 Per Person

Connect to your cause at D.C.â&#x20AC;&#x2122;s hottest joint! Harryâ&#x20AC;&#x2122;s Bar and Harrietâ&#x20AC;&#x2122;s Restaurantâ&#x20AC;&#x2122;s new stage is perfect for political fundraisers, non-profit luncheons, dinners and more.

Boxed LunchesTo Go $10.00 Plus Tax/ $11.00

Buses Welcome

Student Groups, Seniors, Non Profits & Political Groups

â&#x20AC;˘ 432 11th Street, NW, Washington, DC 20004 â&#x20AC;˘ www.harryssaloon.com â&#x20AC;˘ 202-624-0053 12 â&#x20AC;˘ Bus Tours Magazine / July, 2019

Special: Patriotic Attractions tour coordinator at (518) 585-1023 to personalize a group trip today.

George Bush Presidential

George Bush Presidential Library & Museum

Library and Museum at Texas A&M University West College Station, Texas The George Bush Presidential Library and Museum at Texas A&M University is a premier destination for seniors, students and families alike. Included in the museum's exhibits are items ranging from a 1925 film of Bush's first steps in Kennebunkport, Maine to records and memorabilia from his tenure as the 41st president. See Bushâ&#x20AC;&#x2122;s Camp David office and White House Situation Room and have photos taken in the replica Oval Office. With more than 44 million pages of documents and thousands of

service through the life and times of Presi-

system. Since opening on the campus of Texas

museum artifacts to explore, history buffs

dent George Bush.

A&M University in November 1997, millions

will shiver in delight. Groups touring the

The George Bush Presidential Library and

of visitors have toured the museum, performed

George Bush Presidential Library and

Museum is part of the National Archives and

research in the archives, attended events or

Museum learn about leadership and public

Records Administrationâ&#x20AC;&#x2122;s Presidential Libraries

participated in an education program. Guests learn about the American government, history

Experience the Life and Legacy of our 41st President

and the importance of public service and volunteerism all through the example of George Bush, 41st President of the United States.

Wit and Humor: American Political Cartoons, the latest exhibit at the museum, opens July 15, 2019 and runs until January 5, 2020. Using symbols, imagery and humor, cartoonists have played a special role in helping Americans make sense of an increasingly tumultuous and complex world. With installations from the Library of Congress and more, these original artworks and artifacts will show how cartoons have evolved since the earliest days of the republic. This exhibit will highlight giants in the cartoon field, such as Thomas Nast and Patrick Oliphant.

With advanced registration, groups of 20 or more receive a discounted price as well as two free tickets. The George Bush Presidential

r XXX CVTI PSH 1000 George Bush Drive West College Station, TX 77845 @Bush41Library This program is made possible in part through the Hotel Tax Revenue funded from the city of College Station through the Arts Council of the Brazos Valley.

Library and Museum contains a museum store and is positioned near several eateries. For more information about the George Bush Presidential Library and Museum visit bush41.org or phone (979) 691-4057.

â?&#x2018;

Bus Tours Magazine / July, 2019 â&#x20AC;˘ 13

Inn of the Mountain Gods Resort & Casino

Gaming

T

here is no better place to test

Casino provides guests with the unmistakable

Steak & Seafood Restaurant are more than

one’s luck than at a casino with

feeling that they found a true oasis. Located

capable of pulling guests from these views

a resort. Groups will love the

just above Ruidoso, in Mescalero, New Mexico,

or their lavish rooms. With restaurant options

spread of games available at these sites,

the sprawling property presents groups with a

and accommodations like these, it seems

as well as the ability to recharge their

wealth of choice for gaming, dining and more.

tired bones and nurse any losses in

At Inn of the Mountain Gods, the first thing

clear that Inn of the Mountain Gods was waiting eagerly to spoil each guest.

stately lodging with majestic views.

guests notice is the scenery. The award-win-

Anyone wishing to try their luck has plenty

Explore what central and western casi-

ning accommodations, including 273 luxu-

of gaming options. With an active poker

nos have to offer for bus groups.

rious guest rooms and suites, come standard

room, blackjack tables and bingo, everyone

with breathtaking views. The property,

has multiple opportunities to win big. Guests

Inn of the Mountain Gods

fringed with lush flora, overlooks the

thirsty for more than a big payoff venture to

Resort & Casino

Mescalero Apache Tribe’s sacred Sierra

The Enclave, where guests sip down beers

Mescalero, New Mexico

Blanca mountain range. The tantalizing

and cocktails while playing the slots.

Tucked into the mountains with the desert

smells from Gathering of Nations Buffet, Big

Besides gaming, there are recreational

below, Inn of the Mountain Gods Resort &

Game Sports Bar, Apache Tee and Wendell’s

and entertainment options to round out any

14 • Bus Tours Magazine / July, 2019

Guide: Gaming

BlueWater Resort & Casino

The BlueWater theme song might as well

Entertainment and good times are always

Cocker tribute band. For a complete list of

be the victorious shouts of slot players; since

the star at BlueWater. Free concerts have

upcoming events, entertainment and pro-

at BlueWater, the jackpots just keep coming.

included guests such as Hollywood Stones,

motions or for more information on BlueWa-

With blackjack, bingo, the latest machines

a Rolling Stones tribute band; Turn the Page,

ter Resort & Casino, phone (888) 243-3360

and more payouts, players at BlueWater never run out of opportunities to win big.

a Bob Seger and The Silver Bullet tribute band 1 and Mad Dogs and an Englishman, a Joe

or visit bluewaterfun.com.

No one ever goes hungry at BlueWater Resort & Casino. The BlueWater Grille is open for breakfast, lunch and dinner. With a weekend buffet and other food specials, there is something for everyone. For a quick snack, step into the River Walk Deli. For fine dining at its best, make a reservation at River Willow Steakhouse, which serves only the finest steaks, chops and seafood cooked to perfection and complimented with a Sterling wine list. Try the signature Bananas Flambé.

What is a great resort without a spectacular pool? BlueWater Resort & Casino’s pool includes a two-story waterslide and a soothing hot tub.

The Colorado River is one of the most popular boating locations in the country.

Located just off the back of the BlueWater Resort & Casino, the 100+ ship marina has become the favorite docking site for boaters on the Colorado River. Boat and personal watercraft rentals are available here. Within easy steps of the hotel, the marina is an easy outing for a day of fun.

16 • Bus Tours Magazine / July, 2019

shop

••••••••••••••••••••• TEXAS •••••••••••••••••••••

dine stay

enjoy Head to McKinney where your group may explore the vibrant historicdowntown square and its excitingarray of locally-owned shops andeateries. Step back in time at the heritage museums, and take in thebeauty of our lush landscapes and nature areas, all a mere 30 milesnorth of Dallas. VisitMcKinney.com/BTM

❑

Louisville Slugger Museum & Factory

Hands-On and Niche Tours Louisville Slugger

route highlight the history of Hillerich &

& Factory. “Now, that experience is even bet-

Museum & Factory

Bradsby Company’s role, since 1884, in pro-

ter with these major league upgrades improv-

Louisville, Kentucky

ducing the Louisville Slugger bat. Throughout

ing the sights, sounds and stories that sur-

the tour, guests can touch and hold more sam-

round our guests here.”

Louisville Slugger Museum & Factory, which attracts 300,000 guests a year, has upped its game with an exciting new factory tour experience.

The tour begins with a 3.5-minute movie

ples of this iconic bat than ever before.

Now, guests can witness two historic bat-

Another new experience on the tour is the

making processes: the hand carving of bats

Pro Player Billet Bin, which showcases the

on lathes like in the 1880s and bats rolling

billets destined to be baseball bats for star

over a 1,300-degree iron plate for branding.

that transports guests to the forests and mills

players on every major league team. Guests

These fan-favorite demonstrations have been

where every Louisville Slugger bat begins.

can walk up and pull out the billets selected

moved from the factory into the museum

This giant, floor-to-ceiling projection sets the

for their favorite players.

gallery where guests can interact with the

stage for the world-famous factory tour by

“One feature that has always set Louisville

telling the story of the wood before it reaches

Slugger Museum & Factory apart as an unfor-

the factory.

workers, take pictures and watch these activities for as long as they would like.

gettable experience is the authenticity of

This is the first major factory tour reno-

New features to the factory tour include the

walking through the heart of our production

vation since Louisville Slugger Museum &

custom spray process, pad printing and mini-

line. This is a genuine, working factory, and

Factory opened at this location in 1996.

bat production. Bigger monitors, a better sound

our guests are in the middle of the action,”

For group sales, phone (502) 588-7227

system and new footage take guests inside the

said Anne Jewell, vice president and execu-

or visit sluggermuseum.com for more

machinery. Stunning graphics added along the

tive director of Louisville Slugger Museum

information.

Bus Tours Magazine / July, 2019 • 17

Special: Hands-On & Niche Tours

Maltz Museum of Jewish Heritage

Maltz Museum of Jewish Heritage Beachwood, Ohio Groups touring Maltz Museum of Jewish Heritage discover a story of hope more than two millennia in the making. Situated in Beachwood, Ohio and just 28 minutes from Cleveland, Maltz Museum provides the perfect attraction for any group looking to add an educational or faith-based highlight to a trip through Ohio.

At Maltz Museum, the story of Jewish heritage starts with immigration. One of the core exhibits, An American Story, presents guests with seven distinct eras of Jewish-American heritage, highlighting the struggle and bravery of Jewish immigrants in the 1800s. Other eras in the exhibit pre-

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sent the lengthy struggle against injustice and persecution, the jubilation at the reemergence of an independent Israel and more. Through each display, groups see that the Jewish people’s faith is what sustained and carried them through bleak and 18 • Bus Tours Magazine / July, 2019

ČēČē Z­ ªÃËÄ Z ªõËË Ĥ Kª­Ë ĎĎċČČ ČċĐĪďēčĪĊďđď / à ½åĀÃéÞ éÃĪËÚ¥

Special: Hands-On & Niche Tours horrific times, granting them the ability not

displays

only to survive, but also to thrive and build

largest selection

again.

the

of the Smucker’s

Explore this faith up close at the museum’s

family of iconic

other permanent exhibit, The Temple-Tifereth

brands. Browse

Israel Gallery. Here, visitors learn about the

among the wide

Jewish faith by perusing through art and arti-

array of prod-

facts from around the globe. Jewish faith is

ucts,

revealed bit by bit in scrolls, ritual objects, fine

and merchan-

apparel

art and sacred books. Containing selections

dise

from The Temple Museum of Jewish Art, Reli-

brands such as

gion and Culture, this part of the museum was

Smucker’s®, Jif®,

established in 1950, making it the fourth oldest

Crisco ® ,

museum to focus on Jewish heritage in the

gers ® , Sahale

United States.

Snacks®, Knott’s Berry Farm®, Milk Bone® and

unknown products from the shelves.

9Lives®, just to name a few.

Groups love sampling their way through

Beyond the core exhibits, Maltz Museum presents special exhibitions. For

from

Fol-

The J.M. Smucker Company Store & Café

Begin with a walk through the Hallway of

summer 2019, the Everyday Heroes Activity

History. Here, groups can learn about

Center takes flight. This is the perfect

Smucker’s humble beginnings and more than

attraction for grandparent-grandchild trips

120 years of brand history.

Smucker’s family brand products to find new family favorites.

The Smucker Store and Café is the ideal destination for shoppers looking for a spe-

or young families as this exhibit contains

Want to taste some of the delicious

cial gift for any occasion. Shop from a great

hands-on activities for younger visitors

products? Stop by the Sample Station for

selection of apparel, family brand products,

ready to learn about hard work and family.

prepared treats or discover previously

kitchen gadgets and household items.

In fall 2019, Leonard Bernstein: The Power of Music will be a center stage exhibit for music lovers.

Groups of 10 or more qualify for reduced rates when booked two weeks in advance.

A trip through the museum can be selfguided or docent-led. Popular tours include Highlights Tour, Special Exhibit Tour and Common Threads of Christianity and Judaism. For more information, phone (216) 593-0575 or visit maltzmuseum.org.

The J.M. Smucker Company Store and Café Orrville, Ohio The J.M. Smucker Company was founded in 1897 in the town of Orrville when the company’s namesake and founder sold his first product – apple butter – from the back of a horse-drawn wagon. Today, over a century later, The J.M. Smucker Company Store and Café has become the company’s showcase attraction.

Located near Amish Country, this store is a popular Wayne County tourist attraction and Bus Tours Magazine / July, 2019 • 19

Special: Hands-On & Niche Tours Groups can also get creative and personalize unique gifts like personalized Smucker’s or Jif jars at Smucker’s Sweet Pic™ station.

Custom gift baskets are also a popular choice among guests.

Choose from one of the many premade baskets or create something special with one’s own choice of content.

Take a break from shopping and enjoy a bite to eat in the café or outside on the patio. The café offers a delicious selection of recipes made with ingredients from Smucker’s family brand products. Try the handmade pizza, baked in a brick oven; the forever-popular Signature PB&J sandwich, grilled to perfection or one of the many other homemade baked goods. Do not forget to visit the ice cream sundae bar for a sweet treat.

To learn more about all the goodness of Smucker’s – and more – in a store, phone (330) 684-3929 or visit jmsmucker.com.

The Maritime Aquarium at Norwalk Norwalk, Connecticut Safely touch a jellyfish, fall in love with adorable seals and stare down prowling eight-foot sharks during a fun adventure in The Maritime Aquarium at Norwalk. This regional attraction is unlike other aquariums, because it focuses on one body of water: the adjacent Long Island Sound. Still, based on traveler ratings on TripAdvisor, The Maritime Aquarium is highly ranked among other New England aquariums.

Norwalk’s location in southwestern Connecticut makes The Maritime Aquarium a great destination for a day trip or a perfect stop while traveling between New York and Boston. The Aquarium is conveniently located minutes off Interstate 95 in the city’s historic, waterfront South Norwalk neighborhood. Commonly referred to as “SoNo,” the popular area offers a variety of acclaimed restaurants on and near the city harbor, all within easy walking distance from the Aquarium.

The Maritime Aquarium at Norwalk

Photo courtesy of Megan Maloy

20 • Bus Tours Magazine / July, 2019

Special: Hands-On & Niche Tours A visit to The Maritime Aquarium is a

admission. For summer 2019, choose

fascinating exploration of the Long Island

between Oceans: Our Blue Planet, Superpower

Sound. As an arm of the Atlantic Ocean,

Dogs and Apollo 11: First Steps Edition. These

the Sound is an environment rich in aquatic

films all show on a six-story screen – the

life, even within sight of heavily urbanized

largest in Connecticut.

New York City. The Aquarium’s exhibits

Learn more about the aquarium and

include native species of sharks, seals, sea

plan a visit, including nearby SoNo restau-

turtles, jellyfish and varieties of crabs, fish

rants, at maritimeaquarium.org. To sched-

and mollusks, such as delicious and histor-

ule a group visit, phone (203) 852-0700,

ically important oysters.

ext. 2206.

Exhibits are carefully designed to give

❑

1

people of all ages entertaining, educational

SISTERS OUTDOOR QUILT SHOW

and emotional experiences with animals.

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The Intertidal Touch Tank lets guests get a real feel – literally – for crabs, whelks, sea stars and other shoreline animals. Additionally, at the Shark & Ray Touch Pool and the Jiggle A Jelly exhibit, guests may safely

SATURDAY, JULY 13, 2019 SISTERS, OREGON

touch creatures people have normally been told to avoid. These “touch” experiences are guided by the aquarium’s 300-plus trained volunteers.

Factor in time for a spectacular IMAX

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The World’s Largest Outdoor Quilt Show & Sale

SistersOutdoorQuiltShow.org

movie as one 45-minute film is included with

Wessels Living History Farm 5520 S Lincoln Ave

402.710.0682

Lees Legendary Marbles

3120 S Lincoln Ave

Chances “R” Clayton Restaurant Museum York College and Lounge 142. W 5th St

402.362.3320 402.362.7755

York County Visitors Bureau www.yorkvisitors.org

601 North Lincoln Avenue, York, NE 68467

402.362.4575

1125 E. 8th St

402.363.5748

Visit our website at: visitfortmadison.com

1-800-210-TOUR (8687)

Bus Tours Magazine / July, 2019 • 21

Regional Roundup

Southeast Middleton Place Charleston, South Carolina At Middleton Place in Charleston, South Carolina, groups will learn about the historic Middleton family as well as

Wood Nymph by Schadow

the lives of enslaved people in the colo-

a freedman’s dwelling. Artisans in the

discounted rates. For more informa-

nial and antebellum periods. A National

Stableyards depict what life was like

tion, phone (843) 377-0548 or visit

Historic Landmark and the home of the

for the enslaved people who built Mid-

middletonplace.org

oldest landscaped gardens in America,

dleton Place, and a tour focused on

Middleton Place is one of the most his-

their lives and contributions begins at

toric and beautiful sites in America.

Eliza’s House.

The House Museum’s guided tours

The Gardens reflect the classic style

introduce visitors to the people who

that remained in vogue in Europe into

called Middleton Place home for nearly

the early part of the 18th century. When

three centuries. Among them was

the Gardens were designed, care was

founder Henry Middleton, a politically

taken to follow the principles of André

active, wealthy planter. His efforts cul-

Le Notre – the master of classical land-

minated in his service as the second

scape design who laid out the gardens

president of the First Continental Con-

at the Palace of Versailles.

gress. His son, Arthur Middleton, suc-

The Middleton Place Restaurant can

ceeded his father at the Second Conti-

provide lunch and dinner. Sandwiches

nental Congress and signed the

and snacks are available in the Garden

Declaration of Independence. The fam-

Market. Boxed lunches can also be

ily’s interests and tastes are displayed

arranged. Large groups are accommo-

through collections of original portraits,

dated in the Pavilion.

furniture, silver, china, documents and other unique objects.

Buses are greeted upon arrival, and passengers are fully briefed. Signage

The expansive property was also

indicates bus drop-off and parking.

home to enslaved people and freed-

Visits take at least 90 minutes, but can

men who served the Middletons. Their

extend to four hours or more if needed.

stories are explored throughout the

Reservations and a deposit of $150 are

property and particularly at the Stab-

required. Driver and escorts are

leyards and the adjacent Eliza’s House,

comped. Groups of 15 or more have

22 • Bus Tours Magazine / July, 2019

Regional Roundup

Central

Morrill Hall at the University of Nebraska-Lincoln Museum Lincoln, Nebraska “Archie,” the 5,000-pound, life-sized bronze Columbian mammoth, greets visitors outside Morrill Hall – Nebraska’s premier museum of natural history.

Located on the University of Nebraska – Lincoln’s city campus, Morrill Hall provides a glimpse into the ancient past

Bus Tours Magazine / July, 2019 • 23

Regional Roundup and features the world-famous Elephant Hall, a hands-on

active features and programs for children and adults alike.

discovery center, “Bizarre Beasts” and more.

The state-of-the-art exhibits celebrate Nebraska’s evolution

Do not miss the newly renovated “Cherish Nebraska” project, which opened to the public in February 2019. The $11.4-

through diverse ecosystems: from oceans to tropical jungles, massive glaciers and the state’s current prairie landscapes.

million, 11,000-square-foot project took five years to complete

Showcasing Nebraska’s history from its prehistoric past to

and showcases more of Nebraska’s natural history with inter-

the present, Morrill Hall remains Nebraska’s largest natural

Elephant Hall

24 • Bus Tours Magazine / July, 2019

Regional Roundup history museum. Hosting the world’s premier collection of fossil elephants, Morrill Hall also features interactive paleontology exhibits, American Indian and African exhibits and different displays that showcase photography, dinosaurs and other interesting and educational themes.

A Smithsonian Museum affiliate, the “Smithsonian of the Prairie” has been in the southwest corner of 14th and Vine streets since 1927. With more than 100,000 visitors and students coming to Morrill Hall every year, the museum holds a special place in the memories of countless schoolchildren. One of the largest collections of mammoth bones in the United States resides in the museum’s Elephant Hall. Archie sits outside the north entrance to Morrill Hall and has greeted visitors since 1998.

Morrill Hall also boasts the Mueller Planetarium and a handson science discovery center. The planetarium was completed in 1958 and became the first planetarium in Nebraska upon its completion. Music and laser light shows at the planetarium have remained popular throughout the years, and closed captioning is available during these presentations.

Morrill Hall and its facilities are wheelchair accessible.

Parking is available in front of Morrill Hall at 14th and U streets and in the parking garage to the west of Memorial Stadium.

For more information, phone (402) 472-2642 or visit museum.unl.edu.

❑

Bus Tours Magazine / July, 2019 • 25

Planning a Pizza Tour for Bus Groups

by Tony Muia

T

to Brooklyn’s favorite foods, neighborhoods,

looking the Atlantic Ocean, as we strolled

landmarks and famous movie locations. Cur-

the famous Boardwalk,” Muia explains.

ony Muia, owner of A Slice of Brook-

Of course, I’d take them to see Coney Island,

lyn Bus Tours, started his company

which is located at the complete opposite

in 2005 as a way of introducing folks

end of the borough from Manhattan, over-

rently, his company runs four tours: the Pizza

Soon these same folks would write him

Tour, the Chocolate Tour, the Neighborhood

when they were back home and ask if he

Tour and the Christmas Lights tour.

would show their family members around.

my company would be called A Slice of Brooklyn Bus Tours.”

Prior to 2005, Muia had been a Registered

All Muia would ask is that they put gas in his

Respiratory Therapist, working with patients

tank, and off they would go in his car to do

on ventilators for 20 years. He travelled exten-

the same kind of tours.

Besides doing tours for the general public, Muia soon realized that there was an entirely

sively throughout the 1990s, both domestically

By early 2004, Muia was burned out from

different demographic of tour operators and

and abroad, and realized something very inter-

healthcare and looking for something else

group leaders who came to NYC with their

esting: everyone was fascinated with his

to do, but he had no idea what it would be.

own buses, so he began doing research and

hometown of Brooklyn, New York. “Whether

“My friends said to me, ‘We always refer to

attending trade shows like ABA in order to

it was something about a movie filmed here

you as an Ambassador to Brooklyn. Take it

work with these groups. “Luckily, I had devised

or the Brooklyn Bridge, or Coney Island, or the

all the way. Do tours of Brooklyn,’” Muia

a route for the tour that could accommodate

Brooklyn Dodgers or even our famous Brook-

recalls, “and they were right. Tourists were

any size vehicle, whether it was my car, a 23-

lyn pizza, folks were fascinated by it – but

mostly going to Manhattan and staying there,

seater or even a 56-seater,” notes Muia.

knew nothing about it,” Muia observed.

but I knew that folks would love Brooklyn as

Muia could have devised a pizza tour

well. They probably didn’t know enough

where guests go to three or four places, like

Oftentimes, locals he met on his travels would be nice enough to show him around

about it to experience it.”

during his informal tours, but then he real-

their hometowns, so he would reciprocate

Muia started getting excited at the thought

ized, “How much pizza can you eat?” Plus,

when they came to New York City and show

of doing his informal tours professionally and

he wanted groups to be able to sit down and

them around his hometown.

using a bus instead of his car. “My plan was

get the true experience, as opposed to just

“I’d pick them up in my car at their hotel

to go to Manhattan and pick people up there

standing around sampling a slice of pizza.

and show them all the wonderful things that

as opposed to making them come to Brook-

Since Brooklyn has two distinct styles of

have made Brooklyn famous. We’d start in

lyn. People thought I was crazy to do that,

pizza, the round Neapolitan pie that everyone

Manhattan and take them over the Manhat-

but it made the most sense to me. I also real-

is familiar with and the square Sicilian-style

tan Bridge into Brooklyn. Then I’d take them

ized that buses had screens on them, so my

pizza, Muia picked two of the best in Brook-

to the best views of the Brooklyn Bridge and

plan was to create a DVD presentation that

lyn: Grimaldi’s for their Neapolitan-style pizza

Manhattan skyline on the Brooklyn water-

utilized the screens of the bus to tell my story

and L&B Spumoni Gardens in Bensonhurst

front. We’d make stops at different pizzerias

by using slides, music and respective film

for their Sicilian-style pizza.

to sample the different styles of pizza. I’d

clips,” Muia says. “Essentially, it was the tour

He figured that Grimaldi’s would be the

show them where iconic movies were filmed

I had been doing informally all along, but

closest from Manhattan and offer visitors one

in Brooklyn, like Saturday Night Fever, Good-

now I had to give it a name. I decided to call

of the most stunning views of Manhattan

fellas, The French Connection and lots more.

it the Pizza Tour, so it was only natural that

while standing under the Brooklyn Bridge on

26 • Bus Tours Magazine / July, 2019

Tony Muia: Pizza Tours the Brooklyn side. “To this day it’s one of the best photos that folks on our tours go home with,” Muia points out.

Though located further into Brooklyn in Bensonhurst,

L&B

Spumoni

Gardens

serves the most amazing Sicilian-style pizza.

It also happens to be minutes away from Coney Island, which was already going to be a stop on the tour.

The other thing that made these pizzerias

the

ones

to

choose was the fact that they both have seating for up to 60 people besides the general public. While they are

slices and a soft drink. “I felt that one slice wasn’t enough, and I was

big enough to accommodate that many people, they still have a small,

right because each pizza is incredible and unique. I figured, worse

family run business feel to them. “They’re also very famous pizzerias

comes to worse, people can take pizza home after the second stop

that have been on the Food Network because of their award-winning

if they can’t finish it and that’s what they do,” Muia explains.

styles of pizza, so that didn’t hurt either,” Muia notes.

Muia also wanted to arrange his tours so that the group leader or

For this reason, they usually have wait times of as long as an hour,

escort gets to sit back, relax and enjoy the tour once he or one of his

but Muia worked it out with both places that his tour guests would

guides boards the bus. “Too many times they have to do everything

be treated as VIPs and go past any existing line and right to their

from start to finish . . . They get caught up in all of that while trying

tables. According to Muia, “Folks have loved that aspect of our tour

to enjoy the tour, but it doesn’t always work,” Muia explains. From

from the very beginning and still comment about it, as well. The last

the moment he or one of his guides gets on the bus, everything is

thing I wanted was to have 45 to 50 people waiting around for tables

timed and coordinated, and A Slice of Brooklyn will even do head-

when I had a 4 ⁄2-hour tour to do.”

counts for escorts if they like.

1

The other thing Muia needed to figure out was what kind of pizza

Muia and his staff also work with drivers, giving them turn-by-

he would have served. “Naturally, different folks like different toppings.

turn instructions at least one block beforehand, so drivers know

But most importantly, some folks are actually allergic to certain top-

where they are going and when their next turn will be. “And we always

pings,” Muia noted. Not looking for any medical emergencies now

take care of the driver and make sure that he or she gets fed during

that he was out of healthcare, he decided that the pizzas would be

the tour as well,” says Muia.

served without toppings. “While I’m a fan of toppings, I always felt that a great pizza stands well on its own,” says Muia. “And these two

For more information contact Muia at (917) 678-9733.

❑

pizzerias certainly had the quality and history behind them to back that up. So that’s what I did, and people love it!”

He also had to arrange it so that the pizzerias knew ahead of time

Born and raised in Brooklyn, New York, Tony Muia created A

when the tour would arrive and how many people were stopping.

Slice of Brooklyn Bus Tours as a way for visitors to experience

That way, they would know how much seating to set up and how many pizzas to prepare. It has been so well arranged that literally within minutes of sitting down, the waiters are taking beverage orders

Brooklyn’s favorite foods, neighborhoods, landmarks and famous movie locations from a native’s perspective. He and his tours have been featured on the Today Show, the Travel Channel and the Food Network and receive consistent 5-star ratings on TripAdvisor.

and the pizzas come out. At both places tour members receive two Bus Tours Magazine / July, 2019 • 27

Correction

In the May/June issue of B US T OURS M AGAZINE , our editorial for Allegheny National Forest incorrectly stated the Allegheny National Forest office and Kinuza Sky Walk were located in Marienville, Pennsylvania.

The Kinzua Sky Walk is located in the Kinzua Bridge State Park at 296 Viaduct Road, Mt. Jewett, Pennsylvania, the Longhouse National Scenic Byway is located in the Allegheny National Forest, Pennsylvania and the Allegheny National Forest Visitors Bureau office is located in Bradford, Pennsylvania.

28 • Bus Tours Magazine / July, 2019

Social Marketing for Tourism by catherine Heeg

Pixel Power! Social Tools for Targeting your Ideal Audience

Not advertising yet?

Would you like to fill more seats on your

Even if you have not created your first

next tour?

Facebook or Instagram ad yet, now is a great

How would you feel about filling more

time to set up your Facebook pixel as you

seats with less effort?

can begin building awesome audiences to

Sounds great, right?

make your first ad even more successful.

That is where pixels come in. A pixel is a

Pixel

“behind the scenes” snippet of code that will

set-up

guide

here:

http://bit.ly/2BpFKR1.

track potential clients who view your Web

Let us put on our geek hats and embrace

site. That information is then communicated

the future as marketing wizards. High tech

to Facebook so that you can remarket directly

is now giving us more time to be high touch

to the individuals who have previously visited

while we put more “heads in beds” and as many in our industry say “butts in seats.” ❑

your Web site.

This may sound a bit technical, but I

Great Fit

promise that this is worth your time. Let us

Now imagine that you would like to

explore some ways that pixels can work for

reach out to more people that have the

your travel business.

same interests as the ones that have clicked your social ad and visited your Web

Group Tour Impact

site. You can create a Lookalike Audience

Catherine Heeg, international speaker and trainer, focuses on social media marketing

Let us say you have a series of Facebook

in Facebook that has similar traits to your

strategies for the tourism and hospitality

ads running that showcase different group

new pixel audience. More about pixel

industry. Join the conversation and connect with her at cmsspeaking.com and socially.

tours or upcoming events. With the magic

audiences here: http://bit.ly/2DmF7do

of your pixel, you can target viewers who

Facebook helps you expand your potential

have looked at different ads over specific

client base by matching demographics and

dates. This will work great if you have an

interests of your pixel audience and

ad running for one month showcasing an

creating a new Lookalike Audience for you.

upcoming cruise group; then the next month your ad showcases a coach tour of the Wild West.

Consider This Did you know you can finesse these audi-

Each month you can create a new audi-

ences even more by targeting people who

ence of viewers for each of these tours. When

are considering going on a trip? With the new

downloading your new pixel audience, select

Trip Consideration ad option you can refine

a date range so you can further remarket spe-

your new pixel audiences to tease out and

cific tour information to these people. Timing

target people who are in the early stages of

criteria here. http://bit.ly/2nxjeyN

trip planning.

Bus Tours Magazine / July, 2019 • 29

Advertiser’s Index Anderson-Madison County CVB . . . . .30

Martinsburg-Berkeley County CVB . . .25

BlueWater Resort & Casino . . . . . . . . .32

McKinney CVB . . . . . . . . . . . . . . . . . . .16

Cape Cod Central Railroad . . . . . . . . . .8

Middleton Place Foundation . . . . . . . .22

City of Fort Madison . . . . . . . . . . . . . .21

Mohegan Sun . . . . . . . . . . . . . . . . . . . .2

Clinton, Iowa CVB . . . . . . . . . . . . . . . .28

Mt. Washington Cog Railroad . . . . . . . .8

Columbia Gorge

Our Lady of Consolation . . . . . . . . . . .28

Interpretive Center . . . . . . . . . . . . . . .5

Potawatomi Hotel & Casino . . . . . . . .31

Cumbres & Toltec Scenic Railroad . . . .9

Rocky Gap Casino & Resort . . . . . . . .15

Dancing Horses Theatre . . . . . . . . . . .24

Ronald Reagan

Delaware & Ulster Railroad . . . . . . . . .7 Experience Jackson . . . . . . . . . . . . . . .25

Presidential Foundation . . . . . . . . . .11 Sable Points Lighthouse Keepers

Fort Ticonderoga . . . . . . . . . . . . . . . . .12

Association. . . . . . . . . . . . . . . . . . . . . . 28

George Bush Library & Museum . . . . .13

Sawmill Museum, The . . . . . . . . . . . . .29

Glen Rose CVB . . . . . . . . . . . . . . . . . . . .5

Shore Line Trolley Museum . . . . . . . . .7

Harry’s Restaurant

Sisters Outdoor Quilt Show . . . . . . . .21

& Banquet Room . . . . . . . . . . . . . . .12 Inn of the Mountain Gods . . . . . . . . . .15 J.M. Smucker Company . . . . . . . . . . . .19

South Haven/Van Buren County CVB . . . . . . . . . . . . . . . . . . . .30 Starved Rock Lodge

Jacksonville Area CVB . . . . . . . . . . . . .21

& Conference Center . . . . . . . . . . . .23

Jefferson, Texas CVB . . . . . . . . . . . . . . .9

Texan Theater Greenville . . . . . . . . . . .9

Lincoln, Nebraska CVB . . . . . . . . . . . .23

Warren County Historical Society . . . .28

Louisville Slugger Museum

Wilmington & Western Railroad . . . . . .7

& Factory . . . . . . . . . . . . . . . . . . . . . .18

York County VB . . . . . . . . . . . . . . . . . .21

Maltz Museum of Jewish Heritage . . .18 Maritime Aquarium . . . . . . . . . . . . . . .20

Warner Winery and Tasting Room

There’s more to experience in

PAW PAW Paw Paw offers group travelers the perfect hub to Kalamazoo and Southwest Michigan attractions. Find great value with a charming downtown and affordable lodging options.

Explore the area and plan tasting trips to over 20 wineries, visit beachtowns along Lake Michigan, and enjoy authentic restaurants.

Learn more and arrange your group’s lodging at www.stayinpawpaw.org Oak Cove Resort

30 • Bus Tours Magazine / July, 2019

Volume 1, Number 4 - July 2019

Tour Tips Newsletter BlueWater Resort & Casino Parker, Arizona

Bus Tours Magazine • 9698 W Judson Road Polo Illinois 61064 • 815.946.2341 • bustoursmagazine.com

BlueWater Resort & Casino BlueWater Resort & Casino Parker, Arizona Located on the shores of the Colorado River in Parker, Arizona, BlueWater Resort & Casino is the location for fun and games.

With 200 newly renovated rooms and suites, BlueWater supplies all the comfort guests need to unwind and relax as they plan their next round of fun. Each room is beautifully decorated, and stunning views of the Colorado River abound.

The BlueWater theme song might as well be the victorious shouts of slot players; since at BlueWater, the jackpots just keep coming. With blackjack, bingo, the latest machines and more payouts, players at BlueWater never run out of opportunities to win big.

No one ever goes hungry at BlueWater Resort & Casino. The BlueWater Grille is open for breakfast, lunch and dinner. With a weekend buffet and other food specials, there is something for everyone. For a quick snack, step into the River Walk Deli. For fine dining at its best, make a reservation at River Willow Steakhouse, which serves only the finest steaks, chops and seafood cooked to perfection and complimented with a Sterling wine list. Try the signature Bananas FlambĂŠ.

Tour Tips Newsletter

BlueWater Resort & Casino What is a great resort without a spectacular pool? BlueWater Resort & Casinoâ&#x20AC;&#x2122;s pool includes a two-story waterslide and a soothing hot tub.

The Colorado River is one of the most popular boating locations in the country. Located just off the back of the BlueWater Resort & Casino, the 100+ ship marina has become the favorite docking site for boaters on the Colorado River. Boat and personal watercraft rentals are available here. Within easy steps of the hotel, the marina is an easy outing for a day of fun .

Entertainment and good times are always the star at BlueWater. Free concerts have included guests such as Hollywood Stones, a Rolling Stones tribute band; Turn the Page, a Bob Seger and The Silver Bullet tribute band and Mad Dogs and an Englishman, a Joe Cocker tribute band. For a complete list of upcoming events, entertainment and promotions or for more information on BlueWater Resort & Casino, phone (888) 243-3360 or visit bluewaterfun.com.

Tour Tips Newsletter

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