BTM Volume XLIII, Number 6 July - August 2022

Volume XLIII, Number 6 • JulyAugust 2022

Railroads

page 10

Places to Go Next Year

page 14

Patriotic & Military Attractions

page 12

Main Street USA display at the Billy Graham Library

REOPENING SOON: COMING SUMMER 2022

Experience it for yourself.

Bring your group to see a powerful story of hope unfold at the Billy Graham Library.

You’ll see exciting changes including multimedia enhancements, updated exhibits, and new technology. Come discover how God used a dairy farmer’s son to tell the world about His love—and see for yourself how this never-changing message changes everything.

F R E E AD MI SSION ©2022 BGEA

Mon.–Sat., 9:30–5:00

A MINISTRY OF BILLY GRAHAM EVANGELISTIC ASSOCIATION

|

BillyGrahamLibrary.org

|

704.401.3200

|

4330 Westmont Drive, Charlotte, NC

contents

JULY/AUGUST 2022 Volume XLIV, Number 6

STAFF

Editor & Publisher . . . . . . . . Larry Plachno Business Manager . . Nancy Ann Plachno Typesetting/Page Layout . . Sherry Mekeel Web site . . . . . . . . . . . . . Jake Ron Plaras Advertising . . . . . . . . . . . . . . . Sara Morris

22

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12

Bus Tours Magazine 9698 W. Judson Road Polo, Illinois 61064-9015 Phone: (815) 946-2341 Fax: (815) 946-2347 Web site: bustoursmagazine.com Advertising

Central/International West

central@busmag.com – (815) 946-2341

14 Guides 9

12

14

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RAILROADS Riding the rails has traditionally been a favorite addition to bus tours since they provide a ride along with a bit of history. Here are some great train rides you can add to your next bus tour.

PATRIOTIC AND MILITARY ATTRACTIONS Patriotic and military attractions will attract the retired military people to your tour but most other passengers also find them fascinating. Here are two places that can make your next bus tour more interesting.

PLACES TO GO NEXT YEAR All predictions indicate that 2023 will be a great year for travel and tourism.

Here are a number of locations that are looking for bus tour groups in 2023.

Pick from several that can increase the enjoyment of your passengers and have them coming back for more of your bus tours.

GAMING & ENTERTAINMENT Gaming and entertainment add a little excitement to every bus tour and keep your passengers happy.

Midwest

midwest@busmag.com – (815) 946-2341

Features 27

POST PANDEMIC BUS TOURS Now that the pandemic is easing considerably, our editor takes a look at post-pandemic bus tours and how things are improving. He also points out that the Demographic Crisis is something to watch in the future.

And More 4

26 30

BUZZ ON THE BUS

News and notes of interest to the bus tour industry.

SOCIAL MARKETING FOR TOURISM

by Catherine Heeg

ADVERTISERS INDEX

Northeast

midwest@busmag.com – (815) 946-2341 Southeast southeast@busmag.com – (815) 946-2341

tourgroups@busmag.com – (815) 946-2341

COVER PHOTO

A train ride can add a great deal to your bus tour. Riding the rails offers a chance to appreciate the scenery and some interesting history. This unusual shay geared locomotive operates on the Cass Scenic Railroad in West Virginia. Shay geared locomotives were popular with logging and industrial railroads. WEST VIRGINIA. BUS TOURS MAGAZINE (ISSN 0199-6096) is published six times annually by National Bus Trader, Inc., 9698 W. Judson Road, Polo, Illinois 61064. Subscriptions, $15 (in US funds) annually, Canadian & International $20 (in US funds). Printed in U.S.A. Periodicals postage paid at Polo, Illinois 61064 and at additional mailing offices.

POSTMASTER: Send address changes to BUS TOURS MAGAZINE, 9698 W. Judson Road, Polo, Illinois 61064.

Change of Address: Please send old mailing label (or old address and computer number) as well as new address.

Advertising: Display advertising rates sent on request. Advertising deadline is the last day of the second month preceding publication.

Founded in 1979, BUS TOURS MAGAZINE is the oldest independent magazine in the bus and group tour market. Circulation includes bus and group tour planners in the United States and Canada regardless of affiliation or whether commercial, private or corporate or group leader.

The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher.

The name BUS TOURS MAGAZINE and the logo incorporating the passengers, bus and destinations are trade marks of National Bus Trader, Inc.

Bus Tours Magazine / July, 2022 • 3

Buzz on the Bus News and notes for bus tour planners Paul Busse Garden Railway Returns to Franklin Park Conservatory Columbus, Ohio

Franklin Park Conservatory

Franklin Park Conservatory and Botanical Gardens will once again feature the Paul Busse Garden Railway. The exhibition will be on display from June 4, 2022 through January 8, 2023.

Paul Busse Garden Railway features four botanical themes – Fairytale Land, Wild West Town, European Travels and the animals of Who Lives Here – placed throughout 1,122 feet of track. Nine g-scale model trains will weave through the botanical landscapes, sometimes passing overhead.

The world of trains is brought to life by Paul Busse and his team at Applied Imagination Ltd. The team collected all-natural plant material to build more than 50 botanical models to accompany the tracks,

Putnam Museum and Science Center

creating a unique and immersive world to explore. Special elements

Davenport, Iowa

include an enchanted tree hollow, waterfalls and a brook. Select sec-

The Putnam Museum and Science Center’s newest exhibit featuring

tions of the Paul Busse Garden Railway were generously donated by

KEVA Planks will introduce visitors of all ages to problem solving and

the Wolfe Family in memory of John F. Wolfe.

abstract thinking using mathematics, physics and design with fun,

Throughout the seasons, Conservatory staff will coordinate the

simple building materials. Build! Create! Innovate! includes 3,600

plantings to match the models and botanical themes. In the summer,

square feet of building space and more than 15,000 KEVA Planks,

colorful blooms will fill the gardens surrounding the railway. As fall

along with photography of local architecture and a pre-built bridge,

arrives, pumpkins and gourds will be placed throughout the railway.

Kone Tower, and the Putnam’s iconic Velie automobile.

Before the exhibition comes to a close, holiday decorations will be

Equally appealing to children and adults, KEVA Planks require very little instruction and allow guests to unleash their creativity.

added during the winter months.

Paul Busse Garden Railway is included with general admission and special engagements (after 5 p.m. on select evenings).

For more information on all the Conservatory has to offer, visit fpconservatory.org or follow on Facebook, Instagram and Twitter.

Children will discover the joy of physics, engineering and design.

Adults will build alongside kids, testing their own abilities at a higher level and taller heights. Teachers will be empowered and equipped to challenge students to imagine, design and build their own structures – all within the Smithsonian-affiliated Putnam Museum and Science Center.

Precision-cut, identical construction blocks, KEVA Planks are about one-quarter-inch thick, three-quarter-inch wide, and 4½ inches long and stack with surprising stability, without glue or connectors. Using only gravity, visitors of all ages will engage with physics to achieve balance, optimum proportion and a steady structure. Visitors will be encouraged to create castles, bridges, trains and full scenes such as landscapes, farms or your favorite area of the Quad Cities.

With the support from the local labor and trades industries, the exhibit celebrates the construction and architecture of our region.

Putnam Museum 4 • Bus Tours Magazine / July, 2022

“We’re so appreciative for the support of our local building and trades community, partnering to inspire the next generation of creators and

Buzz on the Bus builders in our community,” says Rachael

impact of Walt Disney’s passing during pro-

immersive special exhibition, including orig-

Mullins, CEO and president of the Putnam.

duction and the film’s enduring popularity

inal animation drawings and cels on loan

“With their support, this exhibit will also

and influence decades after its initial release.

from animation enthusiast and collector Mike

become a permanent part of the museum's

In the early 1960s, after finishing his work

Glad, retired Disney Creative Director and

collection, with features integrated into the

on The Sword in the Stone (1963), story artist

Animator David Pacheco and Deja’s own col-

Putnam visitor experience for years to come.”

Bill Peet brought Rudyard Kipling’s 1894 chil-

lection. An array of maquettes, model sheets,

Exhibit admission is included in the price

dren’s novel The Jungle Book to Disney’s

pencil tests, story sketches, concept art,

of general admission. For more information,

attention, proposing it as the their 19th ani-

behind-the-scenes photos and documents,

visit putnam.org/exhibits/BuildCreateInno-

mated feature film. By 1962, Peet and the Stu-

American and international movie posters

vate. For groups, or to plan your visit, phone

dios’ Animation Department had already

and merchandise will also be on display, as

(563) 324-1933.

written an early treatment for The Jungle

well as archival film clips and interviews.

The Walt Disney Family Museum San Francisco, California

Book, established initial character designs

To enhance their experience, younger vis-

and devised a rough idea for the iconic song

itors and the young-at-heart will also be invited

“The Bare Necessities.”

to immerse themselves further in the exhibition

The Walt Disney Family Museum has

However, multiple complications arose

announced the opening of its special exhibi-

throughout the making of the film that threat-

tion, Walt Disney’s The Jungle Book: Making a

ened to shut down production altogether –

through in-gallery interactive elements and engaging wildlife and film-themed activities.

Running concurrently with this exhibition,

Masterpiece, in celebration of the beloved Dis-

most notably, how to faithfully adapt Kipling’s

The Walt Disney Family Museum is also hon-

ney animated classic’s 55th anniversary. Guest-

collection of stories. Dissatisfied with the dark

ored to present its first Cause Awareness exhi-

curated by acclaimed animator and Disney

and dramatic tone that had initially been

bition, Creative Conservation: The Art of Endan-

Legend Andreas Deja, Walt Disney’s The Jungle

developed, Disney insisted on distancing the

gered Animals. In partnership with five wildlife

Book: Making a Masterpiece debuted on June

animated production from the original source

sanctuaries located around the world, this exhi-

23 in the Diane Disney Miller Exhibition Hall.

The exhibition will explore the creative

material and creating a lighter musical-com-

bition features abstract and pawprint creations

edy aimed at the family demographic.

by rescued and rehabilitated animals, including

complexities behind the making of The Jungle

Despite these early disagreements and chal-

panthers, tigers, vultures, chimps, and bears,

Book (1967), including the unique personal-

lenges, as well as Disney’s passing in 1966, the

complemented by watercolor wildlife paintings

ities of each character and their voice actor

film was completed and released in 1967 – the

by Deja. All artworks will be available to pur-

counterparts, the rich artwork and use of cut-

last animated feature that Disney personally

chase through the museum’s Web site, with

ting-edge animation techniques, the mem-

oversaw – to enormous worldwide success.

proceeds supporting the wildlife sanctuaries

orable soundtrack of original songs by the

More than 300 rare artworks and

and their important work. Creative Conservation

Sherman Brothers and Terry Gilkyson, the

ephemera will be on view throughout this

opened to the public on April 22 in the

Jungle Book painting courtesy of Andrea DejaConservatory

museum’s

Lower

Lobby and Theater Gallery and is free to view for all museum ticketholders.

Walt Disney’s The Jungle Book: Making a Masterpiece will be on display in the Diane Disney Miller Exhibition Hall from June 23 through Sunday, January 8, 2023.

Ticket

reservation

details are available a t w a l t d i s n e y. o r g / jungle-book.

Bus Tours Magazine / July, 2022 • 5

Buzz on the Bus DC’s Hospitality

As group travel returns to Washington, D.C., we know the important role motorcoach drivers play in helping move groups around our great city and also driving the local economy,” says Elliott L. Ferguson II, president and CEO of Destination DC. “Today we celebrate and thank the motorcoach drivers – the unsung heroes who bring the business to our city and have helped make D.C. one of the top group tour destinations in the nation.”

Group travel is an important segment of tourism to Washington, D.C. and DDC helps operators with unique itinerary options, activities and resources for planning group and student trips to the nation’s capital. In 2019, D.C. had record visitation, reaching 24.6 million visitors. As tourism recovery continues, several of the city’s group tour attractions reopened this spring for the first time since early 2020, including U.S. Capitol and White House tours.

DC’s Hospitality Community Joins

National Inventors Hall of Fame Museum Reopens

to Thank Motorcoach Bus Drivers

Alexandria, Virginia

Washington, D.C. After a three-year hiatus, Destination DC (DDC), the official destination marketing organization for Washington, D.C., on May 12 cel-

The National Inventors Hall of Fame® (NIHF) Museum has reopened after being temporarily closed due to safety protocols in response to COVID-19.

ebrated DC Loves Buses Day. The event showed appreciation for

The NIHF Museum, located at the United States Patent and Trade-

motorcoach drivers who bring group travelers to Washington, D.C.’s

mark Office’s Madison Building in Alexandria, Virginia, features many

attractions and National Mall, contributing to the oveall local economy

new exhibits for its reopening, including:

through tourism.

National Investors Hall of Fame Museum 6 • Bus Tours Magazine / July, 2022

Buzz on the Bus • The 2022 Class of Inductees exhibit celebrates each member of the latest class of

young innovators who represent the future

to the public. For more information visit

of STEM.

invent.org/museum.

Hall of Famers. Visitors are introduced to 27

• Invention: The Sky Is the Limit honors

groundbreaking, patented inventors who

2022 Inductee Floyd Smith, inventor of the

Rocky Gap Casino Resort Tops

represent a wide array of backgrounds, fields

modern parachute. The exhibit features a

Seven Categories in Casino Player

and accomplishments.

replica parachute and an opportunity to expe-

Best of Dining

rience a freefall, deploy a parachute and

and Nightlife Awards

• Breaking Barriers: Honoring Extraordinary Black Inventors was developed in col-

enjoy a safe landing in an exhilarating virtual

laboration with the Black Inventors Hall of

skydive.

Flintstone, Maryland Rocky Gap Casino Resort, located at 16701

Fame. Visitors can expect to find meaningful

• 100 Years of Hard Hat Protection cele-

Lakeview Road NE, was awarded seven wins

stories of Inductees including Thomas Jen-

brates the work of 2022 Inductee Edward W.

in this year’s Casino Player Magazine’s presti-

nings, the first Black inventor to be awarded

Bullard, inventor of the hard hat. Visitors see

gious “Best of Dining & Nightlife Awards.”

a U.S. patent, and more visionary innovators

the impact of this essential piece of safety

Casino Player Magazine, a monthly publica-

like Lanny Smoot, Sarah Goode and Madam

equipment and learn how Bullard Co. con-

tion delivering the most up-to-date news on

C.J. Walker.

• Champions of Innovation celebrates extraordinary women including 2022

tinues to lead the way in manufacturing

all things casinos and gaming, awarded Rocky

equipment designed to protect workers

Gap Casino Resort first place in seven cate-

worldwide.

gories. The awards include “Best Casino Cock-

Inductees Lisa Lindahl, Hinda Miller and Polly

• The Kiva Robot exhibit displays one of

tail Service” for the casino resort; “Best Seafood”

Smith, whose revolutionary invention — the

the robots that make up the world’s first

and “Best View” for Lakeside Grille; “Best Out-

sports bra — has contributed to health and

mobile robotic warehouse order fulfillment

door Dining” for Signatures Bar & Grill; and

equity worldwide. The exhibit tells the story

system, created by 2022 Inductees Mick

“Best Bar,” “Best After-Hours Spot” and “Best

of global lifestyle and athletic wear brand

Mountz, Peter Wurman and Raffaello D’An-

Place to People Watch” for On the Rocks.

Champion® and includes an interactive

drea. Now the intelligent backbone of Ama-

“We are thrilled to have received these

opportunity for visitors to create their own

zon’s order fulfillment system, their invention

honors for Rocky Gap,” said Brian Kurtz,

inspiring designs.

• The Super Soaker® Prototype exhibit fea-

started a wave of robotics automation

senior vice president and general manager

throughout the material handling world.

of Rocky Gap Casino Resort. “Our goal is to

tures the work of 2022 Inductee Lonnie John-

All exhibits will be open through July 2023.

continue to make the casino and resort a

son. An engineer who has designed systems

Open Monday through Friday from 10 a.m.

place where people can expect only the best

for space exploration and developed energy

to 5 p.m. and Saturday from 11 a.m. to 3 p.m.,

in service and overall experience.”

technologies, Johnson brought his innovative

admission to the museum is free and open

spirit to an unexpected industry when he cre-

For more information about Rocky Gap Casino Resort, visit rockygapcasino.com.

ated one of the world’s bestselling toys.

• Women in Innovation features powerful interviews with women and girls in STEM (science, technology, engineering and mathematics).

Sponsored by Qualcomm, this exhibit includes the perspectives of accomplished creators and entrepreneurs, as well as

Rocky Gap Casino Resort Bus Tours Magazine / July, 2022 • 7

Buzz on the Bus La Crosse Car 56 Courtesy of East Troy Railroad Museum

East Troy Railroad Museum East Troy, Wisconsin Seventy-six years after it last carried passengers, and after a nomadic Wisconsin afterlife that has taken it from La Crosse, to Waukesha, to East Troy and to the Port Washington area, Mississippi Valley Public Service streetcar 56 has returned to East Troy for restoration and operation.

“Very few people even knew this car still existed,” said Ryan Jonas, president of the East Troy Railroad Museum. “But one of our volunteers remembered the car and re-

road’s storage barns, waiting its turn in the

the Electrify America Web site, covering

connected with the car’s most recent owner

restoration line. Last year the railroad com-

200-240 miles between charges.

– a former volunteer who had planned to

pleted restoring North Shore Car 761. This

Recently, the battery-electric J4500

restore the car in his backyard near Port

year, the restoration team has already com-

CHARGE™ coach stopped at MCI's Service

Washington. Because of the demands of his

pleted restoration of Chicago Elevated Car

Center in Des Plaines, Illinois, for a customer

business, and later his failing health, the

4439 and is working on North Shore Mer-

demonstration and test drive. The event

restoration never happened.”

chandise Dispatch Car 228 and South Shore

included DePaul University Public Service

Car 107.

and Sustainable Urban Development pro-

Car 56 is a 46-seat, 19-ton streetcar manufactured by the St. Louis Car Company in

grams’ graduate students, along with local

1916 for the Wisconsin Railway Light &

MCI’s J4500 CHARGE EV Drives

Power Company, which operated the street-

Across the U.S.

car systems in La Crosse, Wisconsin and

MCI’s luxury zero-emission J4500

across the Mississippi River in Winona, Min-

CHARGE™ coach completed a

nesota. In 1926 the company changed its

3,200-mile, cross-country trip

name to the Mississippi Valley Public Service

from Seattle to New Jersey,

Co., which was the name on Car 56 when the

demonstrating the future

streetcars were discontinued in 1945.

of battery-electric trans-

The car has been stored outdoors under

portation. During the

tarps for the last 20 years, but inspections

trip, the electric coach

showed that the car is complete and restor-

made stops in 15 cities to

able, with the frame and steel sides solid and

charge at established public

in good condition. Today the car is tucked

charging grid stations listed on

away in one of the East Troy Electric Rail8 • Bus Tours Magazine / July, 2022

Chica-goland tranportation providers.

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Railroads

Western Railroad Museum Western Railroad Museum Suisun City, California

The museum’s collection of historical rail-

time from Sacramento or San Francisco and

cars is one of the finest in railroad preservation.

a half-hour from Napa Valley, it is an ideal

Going back in time, 100 years, every major

More than 50 restored streetcars, passenger

location to visit on your way across Califor-

city in the United States was serviced by elec-

cars, freight cars and locomotives are displayed.

nia. Find out more information on train times,

tric railroads. Operating everything from

Taking a guided tour inside the museum’s

group rates and visitation hours at wrm.org.

streetcars to full-sized locomotives, California

indoor carhouse display building provides an

cities were no exception. Starting in San

educational experience at a leisurely pace. One

Rosenberg Railroad Museum

Francisco, a train would leave the station

will hear how steam power trains and electric

Rosenberg, Texas

only to travel on the lower level of the Bay

trains worked together moving freight and pas-

The Rosenberg Railroad Museum is a hid-

Bridge, into the hills of the East Bay, and onto

sengers, be able to step inside authentic Pull-

den gem in the heart of Historic Downtown

Sacramento. This was California’s original

man passenger coaches and see how electric

Rosenberg. The museum has a comprehen-

streetcars evolved from the early 1900s to the

sive railroad collection and exhibits that trace

light rail systems used today.

the story of Rosenberg, Fort Bend County and

high-speed rail, but it dried up by 1941.

Today these trains are preserved and operating at the Western Railway Museum

Taking in the fresh air and open country-

its deep roots in the railroad industry.

in Suisun City, California. Operating on 5.5

side from the museum’s beautiful tree-lined

The museum's grounds are two acres and

miles of track of the old Sacramento Northern

park, you will find the perfect stop to enjoy a

offer a park-like atmosphere, it sits next to four

Railway, the museum is a glimpse into the

picnic lunch before moving on to your next

active rail lines, providing guests of all ages an

history of electric railroads. Running through

adventure. Take a stroll in the open-air car

immersive railroad experience. There are

the hills of Solano County, you see California

barn and see streetcars from San Francisco,

seven structures that guests can explore

as it once was – farms, fields and the coastal

Salt Lake City, Australia and England. Make

throughout the property with our docent-led

mountains of the East Bay off in the distance.

sure to stop by the visitor center gift shop

tours. Among those structures, guests can

Wildflowers paint one of nature’s prettiest

filled with goodies for all ages.

enjoy the Victorian Era 1879 Business Car; The

pictures in the springtime, and the fresh air

The Western Railway Museum is located just

Quebec, Rosenberg's very own interlocker

is the perfect escape from the hustle and bus-

south of Interstate 80 on Highway 12 in

Tower, Tower 17 (built-in 1903) and the

tle of the surrounding cities.

Suisun City, California. Only an hour’s drive

museum's 1970s Missouri Pacific Caboose.

Bus Tours Magazine / July, 2022 • 9

Guide: Railroads

For a PEEK AT MAINE + THE WAY LIFE USED TO BE

RAILWAYVILLAGE.ORG

Rosenburg Railroad Museum

For model train fans, the museum has its own model train room with two HO model train exhibits on display and a Lionel O-gauge model train exhibit that is currently in progress. In addition, the Rosenberg Railroad Museum is the only museum near the Greater Houston area that offers guests of all ages the chance to experience a Garden Railroad.

The museum's Garden Railroad is tailored to look like Historic Downtown Rosenberg in the 1950s and its surrounding areas.

For planners, there is plenty of parking space available for tour buses in front of the museum and a parking lot is also available where there is more than enough space for multiple buses to park. All the stops mentioned are within walking distance.

Explore Historic Downtown After exploring the museum's grounds and experiencing the Garden Railroad's depiction of the town of Rosenberg in the 1950s, walk on over to Historic Downtown Rosenberg. Enjoy the restaurants, boutiques, and antique shops.

10 • Bus Tours Magazine / July, 2022

Guide: Railroads Eat Local Another Time Soda Fountain & Cafe is situated right across the street from the museum. Here, you will find delicious, all-American foods and original handmade milkshakes. Among the various mouthwatering options, Rosenberg has to offer there is the Ol' Railroad Cafe, where an excellent all-American breakfast, lunch, and dinner are served for everyone to enjoy. Perhaps you are a taco lover; Bob’s Tacos is your stop. If you are looking for something more on the sweet side, stop by Edible Candy Bites Dist. Co., where you will find sweets for everyone to enjoy.

Shopping After an outing at the museum and lunch, take a stroll and explore the rest of the shops throughout the downtown area. Step intothe various antique shops, where you will find hidden treasures in places like D&S Antique Mall, Vogelsang Antique Emporium, Roots and Relics and the Red Queen’s Attic, just to name a few. If you prefer shopping at stylish local boutiques, there is Southern Sisters, Wild Blossom Texas and Calla Lilies.

Home and Goods If you are looking for unique and sophisticated furniture pieces for your home or office, Portillo’s Home and Garden has you covered.

If you are more into the art scene, check out the Fort Bend Art Center, where you will find art pieces from painting to 3D sculptures.

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Bus Tours Magazine / July, 2022 • 11

Relive History in Lexington Lexington, Massachusetts An unforgettable journey awaits your clients in Lexington and Concord, as they relive history on a tour they will never forget. They will sit back and relax, while one of our professional costumed step-on guides transports them back in time to April 19, 1775.

First, they will learn about the notable sites and historic houses around Lexington Battle Green, where “the first blood was spilt in the dispute with Great Britain,” as George Washington wrote in his diary. In that short skirmish, 77 militia faced 700 British Regulars. Eight colonists lost their lives and 10 were wounded. Two British soldiers were also injured. After the battle, Samuel Adams exclaimed to John Hancock, “What a glorious morning for America!” So it began. . .

The tour continues east on the Battle Road through Minuteman National Historical Park, as you trace the steps of the British as they marched toward Concord. You will stop at Paul Revere’s Capture Site, or another notable site inside the park. It is up to you.

Before arriving in Concord, guests will take a brief “detour” into the 1800s, passing through the neighborhood where American literary giants Louisa May Alcott, Ralph Waldo Emerson, Nathaniel Hawthorne and Henry David Thoreau all lived. The trip culminates at the Old North Bridge, a truly majestic site where your guests will learn about the Battle of Concord – a much more successful effort for the colonists.

Finally, on the way back to Lexington, your guide will continue to paint a vivid picture of what the long march back to Boston must have

Lexington Minuteman Statue

Patriotic and Military Attractions

been like for the British.

The private, customizable charter tours and step-on guides are available seven days per

bus parking, ample restrooms and an expansive gift shop are offered.

week throughout the year. To book a step-on guide and custom tour contact Casey Hagerty,

early 20th century. Marshall was once home to the Nicholas-Beazley Airplane Company and the Marshall Flying School, the largest civilian

Nicholas-Beazley Aviation

tourism coordinator for the Town of Lexington,

Museum

at (781) 698-4568. You can also e-mail at

Marshall, Missouri

flying school in the late 1920’s.

The museum’s collections and exhibits are separated into sections dedicated to the

chagerty@lexingtonma.gov. All tours depart

Aviation history in Marshall, Missouri comes

Nicholas-Beazley Airplane Co., the Marshall

from the Lexington Visitors Center, 1875 Mass-

to life at the Nicholas-Beazley Museum through

Flying School, World War I, Ole Fahlin’s pro-

achusetts Avenue in Lexington, Massachusetts,

the telling of the story about the people and

peller workshop, and World War II, with the

in the heart of Lexington Center. Dedicated

machines who made the town famous in the

biggest attractions being the aircraft that were

12 • Bus Tours Magazine / July, 2022

Guide: Patriotic & Miliary Attractions designed and built during the first half of the 20th century. The yellow and black Barling

Nicholas Beazley Museum

NB-3 is believed to be the last surviving complete NB-3, a plane that was built at the Nicholas-Beazley manufacturing plant that once stood in downtown Marshall. Visitors can also see two NB-8s and a TG-6 Glider.

Updates have been made to the “handson” adult flight simulator which features the most current Microsoft Flight Program. The Young Aviators section features an interactive control tower with the ability to communicate with the DC-9 cockpit to provide a glimpse of an actual working control tower, as well as video plane simulators and a variety of STEM activities.

Visitors can expect to spend anywhere from 45 minutes to two hours in the museum. After watching a short video, they can explore the museum at their own pace with an informative tour provided by a local volunteer.

For more information phone (660) 886-2630.

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Bus Tours Magazine / July, 2022 • 13

Places to Go Next Year Starved Rock Lodge

Starved Rock Lodge

vation Corps in the 1930s, the lodge is a

and performers take guests on a walk down

Oglesby, Illinois

unique, architectural masterpiece with a

memory lane with their renditions of famous

Starved Rock Lodge, located in Oglesby,

massive Great Hall anchored by the largest,

hits by Elvis Presley, Patsy Cline, Dean Martin

Illinois, is nestled in the middle of scenic

two-sided limestone fireplace in the Midwest.

and others. A hot buffet lunch is included in

Starved Rock State Park (a National Historic

Guests remark that the ambiance is much

the ticket price. The setting is the historic

Landmark) featuring stunning sandstone

like that of lodges in national parks.

Great Hall.

canyons and seasonal waterfalls. Starved

The most popular group tours activities

Trolleys play an important role in the

Rock Lodge is the only lodging facility located

are the lodge’s Tribute to the Stars series of

tours offered by Starved Rock Lodge, pro-

within the park. Built by the Civilian Conser-

musical performances. The talented singers

viding a comfortable way see the region.

14 • Bus Tours Magazine / July, 2022

Guide: Places to Go Land and water cruises aboard the Eagle I riverboat offer guests a slow-paced cruise on the east side of Starved Rock State Park offering a view of the forests, foliage and wildlife from the Illinois River.

Tours of the lodge and guided hikes are often added to enhance the guest’s experience.

Starved Rock Lodge features comfy hotel rooms, cabins, an indoor pool complex, the Back Door Lounge, Main Dining Room and Café – all under one roof. In warm weather, outdoor dining on the Veranda offers a stunning view of scenic LaSalle County and the Illinois River Valley.

Starved Rock Lodge is more than a day trip – it is a lasting memory.

For more information phone (800)

868-7625 or view

starvedrocklodge.com.

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The Colony

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Colony, Texas

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Just north of Dallas, nestled along 23 miles of shoreline, you will find a uniquely tranquil getaway complemented by metropolitan luxuries. The Colony offers a variety of outdoor excursions, world-class restaurants and lively entertainment you will not find anywhere else in Texas.

Outdoor enthusiasts appreciate Lewisville Lake’s abundance of recreational opportunities. Travelers can stretch their legs along miles of shoreline trails or explore the waters on a guided paddleboard tour

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Bus Tours Magazine / July, 2022 • 15

Guide: Places to Go for a fresh air escape. Visitors can enjoy the sandy beaches or cast off on a party boat for a sunset cruise with group rentals.

While becoming a hub for international restaurants, The Colony’s diverse dining scene offers cuisines for every palate from casual to fine dining. Many restaurants in the city feature menus with seasonal specialties crafted from regional produce for a truly local taste. Eat your way through dozens of culinary adventures, ranging from Texas smokehouse barbecue to authentic Japanese ramen.

Grandscape, one of North Texas’ largest entertainment and shopping districts, features a wide variety of retail experiences sure to impress. Shoppers are always in awe of the magnitude of the world’s Largest All Sports Store and Nation’s Largest Home Furnishing Store, both offering more than the names suggest. With a 65-foot indoor Ferris wheel, Wildlife Mountain and more than 80 specialty departments, SCHEELS is a must-see in The Colony. Additionally, The Homestead at Grandscape wows with a collection of artisans and boutiques specializing in crafts like leatherwork and candle making.

In the evenings, The Colony comes alive with a vivid live music and micro brewing scene. Visitors can catch a show at Truck Yard’s honky-tonk stage, party like a rock star at Lava Cantina or feel transported in the intimate lounge at Windmills. The expansive indoor-

The Colony

outdoor design of Grandscape also features high-energy outlets including Andretti Indoor Karting, Puttery and The Lawn, with easily accessible parking and walkability for groups.

Marvel at the

Texas sized collection of dining, shopping and entertainment.

Grandscape in The Colony is the ultimate indoor-outdoor entertainment þĪŻƄŵĪøƄɷĜąÚƄƊŵĪŊĞɷƊŊĪŴƊąɷƠąŊƊąŻɷƧŒƊɷơŒŊɮƄɷƹŊþɷÚŊƧơĦąŵąɷąŁŻąɷĪŊɷªąƦÚŻɷ ŒŵɷƄĦąɷ°ɍ¡ɍɷxƴąŵĪŊĞɷűŁąŊƄƧɷŒĜɷƠÚŵĪąƄƧɎɷĪƄɮŻɷűąŵĜąøƄɷĜŒŵɷÚŁŁɷÚĞąŻɷÚŊþɷ ĪŊƄąŵąŻƄŻɍɷnÚĽąɷFŵÚŊþŻøÚűąɷűÚŵƄɷŒĜɷƧŒƊŵɷŊąƦƄɷƄŵĪűɍ

TOURS 877-975-3171 GROUP RATES | TRAM TOURS | CAFÉ | GIFT SHOP | FREE MOTORCOACH PARKING

1000 East Beltline Avenue NE, Grand Rapids, Michigan 49525

visitthecolonytx.com 16 • Bus Tours Magazine / July, 2022

MeijerGardens.org • @MeijerGardens

Guide: Places to Go Plan your next tour with sample itiner-

Visitor Services welcome center is also

aries on the Visit The Colony app, available

home to the Craftsmen’s Guild of Missis-

on the App Store and Google Play, and

sippi Pearl Gallery. Hundreds of local artists

VisitTheColonyTX.com. For more informa-

display hand-made items that can be pur-

tion,

at

chased as souvenirs. Guests will also find

visitthecolony@thecolonytx.gov or phone

contact

Visit

The

Colony

special discounts, a VIP coupon brochure

(972) 624-5253.

and plenty of tourism information for The Hospitality State. Wheelchairs, strollers

Outlets of Mississippi

and other amenities are also found at Vis-

Pearl, Mississippi

itor Services which is conveniently located

At 325,000 square feet, Outlets of Mississippi is the largest outlet shopping destination

across from the Food Court and near the bus tour drop-off area.

in the state. Located minutes from the capital

The latest additions may be the most

city of Jackson in the city of Pearl, Outlets of

exciting. Entertainment is abundant around

Mississippi is the perfect stopping place at

this family-friendly outdoor shopping cen-

the Crossroads of the South at the junction

ter and includes a 10,000-square-foot

of interstates 55/20 and highways 80/49.

eSports arena that offers gaming and Vir-

Top name brands include Polo Ralph Lau-

tual Reality experiences for all ages. Trav-

ren, Michael Kors, Coach, Banana Republic,

elers will also enjoy “escape rooms” and

Gap Outlet, Johnston & Murphy, Cole Haan,

the latest craze “smash rooms” where

Nike, Under Armour, Adidas, Carter’s Babies

patrons can gear up and break all sorts of

and Kids, PUMA as well as several locally-

items with bats and golf clubs. It is an expe-

owned shops and boutiques. Outlets of Mis-

rience like none other.

sissippi also has a variety of dining options

Outlets of Mississippi is nested inside “The

including pizza, Chinese food, hibachi, sushi,

Connection” which is within walking distance

Southern cuisines and a Mexican Bar & Grill.

to some of Mississippi’s best attractions

Snack vendors offer fresh popcorn, cookies,

including the state’s only Bass Pro Shops,

brownies, sodas and candies, chocolates and

Cavender’s Western Outfitter, Holiday Inn

frozen yogurt. Shoppers will also enjoy ice

and Trustmark Park, home to the Mississippi

cold beers and daiquiris which can be carried

Braves (Double-A affiliate of the Atlanta

around the property.

Braves).

Outlets of Mississippi

Bus Tours Magazine / July, 2022 • 17

Guide: Places to Go Columbia Gorge Interpretive Center/Museum Stevenson, Washington The Columbia Gorge Interpretive Center/Museum is located in the heart of the Columbia River Gorge in Stevenson, Washington.

The museum features more than 11,000 square feet of indoor exhibits, as well as a large display of antique trucks, logging equipment, mine replica and train cars. The Columbia Gorge is known for its exquisite beauty and unique natural history. Would you like to learn more about how it was formed? Or explore the roots and culture of its earliest people? Then be sure to stop in and explore the 15,000 years of history, from local native tribes to the settlers that followed in the footprints of the Lewis and Clark Expedition.

The museum is dedicated to preserving the stories and culture of the Columbia River Gorge. It features the world’s largest Rosary Collection, 1917 Curtiss Bi-Plane, McCord Fishwheel Replica and exhibits dedicated to the local Columbia River Indian Tribes, as well as Russian and Japanese heritage. Feel free to rest your feet in the theaters featuring films about the formation of the gorge, local history and its future. Learn how Skamania County became Washington’s first “Sasquatch Refuge,” and why thousands of couples would anxiously run to Skamania County to tie the knot, earning it the title “Marriage Mill.”

18 • Bus Tours Magazine / July, 2022

Columbia Gorge Interpretive Museum

Guide: Places to Go The museum is open seven days a week, 9 a.m. to 5 p.m. For more information

and

admission

costs

go

to

columbiagorge.org. If children are in your group, stop by to pick up a children’s workbook and crayons (free). Even join in on the search for their very own “Bigfoot.”

Coral Castle Ed Leedskalnin secretly built Coral Castle at night – excavating, carving and moving 1,100 tons of coral rock. Since 1923, scientists, engineers and scholars continue to be mystified. The methods Leedskalnin used to create this architectural feat remain unanswered to this day.

A self-taught engineer, Leedskalnin published in 1936 and 1945 a book and instructional pamphlets on electrical magnetism. Evident by the mathematical models of Edward Leedskalnin’s Perpetual Motion Holder, a handcarved nine-ton gate, a Polaris telescope – the world’s only sundial with seasons.

Referred to as a Modern Megalith, Coral

Coral Castle

Castle is compared to the ancient megalith’s of the Egyptian pyramids, Stonehenge, and is

when the livin’ was easy. Natural beauty, rich

Notebook, The Patriot, and Cold Mountain.

considered by many to be one of the Wonders

history and exciting adventures await those

Embark on an adventurous boat ride on a

of the World. Experience the Coral Castle with

who visit. Staying overnight? Clean, affordable,

natural blackwater cypress swamp. Enjoy

the continuous live tours. Guides will share

bus-friendly accommodations are available to

the butterfly house and Swamparium. Take

the “Love Story,” the history, the science, and

ensure your stay is comfortable and enjoyable.

a stroll along newly restored scenic paths, bridges and 4.5 miles of walking trails. A

experience how some of Leedskalnin’s items work even after a century. It has been shown

Cypress Gardens

on the History Channel, Travel Channel, Dis-

Visitors from across the globe come to

covery Channel, Ancient Aliens, Univision,

experience this unique attraction which

gift shop is located on the premises.

Mepkin Abbey

BBC and much more. Billy Idol wrote the

has been featured in magazines, television

Mepkin Abbey is one of the few monas-

famous song he continues to sing in concert

shows, and motion pictures including, The

teries offering tours. Guests can attend an

today called: "Sweet Sixteen.” There is a fantastic short movie about the greatest mysteries of Coral Castle and its creator and builder – Edward Leedskalnin. You may also enjoy the delicious delights at the Coral Castle Café.

Berkeley County South Carolina Berkeley County is a popular “must see” destination centrally located minutes from Downtown Charleston and 1½ hours from Myrtle Beach. Transport yourself back to a time Bus Tours Magazine / July, 2022 • 19

Guide: Places to Go

Berkeley Cypress Gardens authentic Trappist monk worship service and

Native American settlers and the famed

which served as the setting for 32 of the war’s

stroll along the beautiful grounds featuring

"Swamp Fox" Francis Marion's American

more than 200 South Carolina battle sites

giant live oak trees and meticulously land-

Revolution battles to the later settlers whose

and birthed two prominent military leaders:

scaped gardens overlooking the Cooper

families have remained for generations. Stop

General Francis Marion and General William

River. Their extensive store features hand-

by the gift shop.

Moultrie.

made items from local, regional, national and international monastic artisans.

Visit exploreberkeleycounty.com for more Battlefield Tours

information.

P PP

PP

P

PP

P

Berkeley County is famous for its RevoOld Santee Canal Park Explore the site of the first true canal in

lutionary War connections. Explore the Patriots victories and defeats on the battlefields,

America. Once used for trade and transportation during colonial times, it also served as a trading post for Native Americans. Tour the historic Stoney Landing House and Interpretive Center to learn about the area’s history including the first semi-submersible torpedo boat, CSS Little David, which was built on these grounds. A gift shop is available.

The Berkeley Museum Enjoy numerous unique exhibits chronicling the area's rich history, from the first 20 • Bus Tours Magazine / July, 2022

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Gaming and Entertainment

Rocky Gap Casino

Rocky Gap Casino Resort

Rocky Gap offers outdoor events at the

Rocky Gap offers a tranquil spa, salon, fit-

Flintstone, Maryland

Allegheny Event Center; the Lakeside

ness center and a spacious indoor swimming

Reception Area, Lakeside Terrace and

pool, open year-round. The Spa at Rocky Gap

Golfview Pavilion.

offers guests a variety of indulgent services,

Rocky Gap Casino Resort, a AAA, FourDiamond hotel nestled in the Appalachian Mountains with lakeside views, offers lux-

Rocky Gap’s exceptional dining includes

including massages, facials, salon services,

urious amenities, an award-winning golf

the resort’s new high-end restaurant, Lake-

manicures, pedicures and waxing services.

course, restaurants for every occasion,

side Grille. Overlooking the lake, Lakeside

A popular favorite includes Rocky Gap’s sig-

adventurous activities, a relaxing spa and

Grille specializes in steaks, chops and fish

nature spa massage – with warm stones and

a high-energy casino all set to the natural

and features a curated wine list—plus, its

aromatherapy, perfect after a long day of

beauty of Rocky Gap State Park. Located

crowd-pleasing Maryland crab cakes.

adventure or golf.

about two hours from Washington, D.C.,

Other restaurants include Signatures Bar

Baltimore and Pittsburgh, Rocky Gap offers

& Grill, which offers sports viewing, burg-

as well, at Rocky Gap’s casino, where there

a picturesque retreat for a romantic get-

ers, pizzas, beer and more in a clubhouse

are thrills to be had while playing slot

away, corporate event or bus tour group.

atmosphere; and Lobby Lounge + Café, a

machines or table games and while cheering

There is plenty of adventure year-round,

With thousands of square feet of meet-

popular spot for pastries, coffee and sand-

for sports teams in the brand-new sports view-

ing space, Rocky Gap is a popular destina-

wiches, as well as a full-service bar. On the

ing lounge, which features a full LED TV wall.

tion for private events. In addition to four

Rocks, the resort’s biggest full-service bar,

600-square-foot meeting rooms; an exec-

serves specialty cocktails and a wide selec-

phone

utive boardroom; and a private dining

tion of beers on tap.

Wanda.Holtschneider@goldenent.com for more

room, accommodating up to 24 guests; 22 • Bus Tours Magazine / July, 2022

View the Web site at rockygapcasino.com; (301)

information.

784-8400

or

e-mail

Guide: Gaming and Entertainment Rabbit Run Theater

Rabbit Run Theater Madison, Ohio Historic Rabbit Run Theater, with its quaint and rustic surroundings, has been an entertainment mainstay in mortheast Ohio for generations. Its charm and pastoral setting irresistibly draw patrons each summer from the end of May through the beginning of September.

Rabbit Run is located in the heart of the Grand River Valley Wine District near the shores of Lake Erie in picturesque Madison, Ohio, and is one of the few original barn theaters still in operation. Rabbit Run offers outstanding live theater in its productions of blockbuster musicals, comedies and dramas.

The theater has a rich history dating back to the 1800s when the barn was built. The main crop on the farm was broccoli, which attracted numerous rabbits. So many rabbits, in fact, that they beat down paths or “runs” throughout the property. The rabbits seemed so pleased with their home, they remained

who greets the group and talks about the his-

Is sports more your speed? Atlantic City’s

long after the broccoli. Hence, the name Rab-

tory of the theater, as well as large compli-

land-based sportsbooks is the hottest game

bit Run Theater dubbed by Will and Rooney

mentary cookies offered to group guests dur-

in town. From the Boardwalk to the Marina

Klump who opened the barn as a theater in

ing intermission.

District, fans cans can pick their favorite

the late 1940s.

Whether visiting the many wineries in the

teams, relax in plush seats and enjoy the

Summer stock barn theaters were a trend

area or taking in the natural beauty of north-

action on multiple LED screens. With all of

in the entertainment industry in the late

east Ohio, a stop at the unique and beautiful

Atlantic City’s nine casinos offering sports

1940s with as many as 300 theaters in oper-

Rabbit Run Theater is the perfect end to a

betting, no sporting event is likely to be

ation across the country.

perfect day.

missed.

Throughout the years the Rabbit Run stage has been graced by the appearances

Visit rabbitrun.org or phone (440) 428-5913 for more information.

of many well-known actors and actresses.

Shopping never goes out of season and Atlantic City’s Tanger Outlets The Walk on Michigan and Atlantic Avenues features 50

Experience Atlantic City

Hume Cronyn and Jessica Tandy appeared

national retail brand outlet stores such as

in The Fourposter to sell-out crowds in 1952

From top-notch dining experiences, lux-

Michael Kors, Coach, Kate Spade New York,

before taking the show to Broadway. Dustin

ury hotel accommodations, entertainment

Under Armour and Victoria’s Secret just to

Hoffman performed throughout the 1962 sea-

and more, Atlantic City has more than

name a few. Need outdoor attire, equipment

son. Sandy Dennis and Charles Grodin have

enough to make it a perfect and safe

or accessories? Bass Pro Shops is the ultimate

also appeared at Rabbit Run.

getaway.

outdoor world and offers the area’s largest

Groups are their specialty, and several

Looking to relax and recharge? Atlantic

pre-show winetasting/dinner theater pack-

City has the answer. Pamper yourself at one

ages are available with area wineries and

of the world-class spas where you will be

Located off the world-famous Atlantic City

attractions, including Grand River Cellars,

taken on journey of pure relaxation. From a

Boardwalk, Jim Whelan Boardwalk Hall is a

The Winery at Springhill and the Steele Man-

Himalayan Salt Grotto, to Rhythm & Motion

premier entertainment venue that has been

sion.

rooms, each spa offers an experience of its

dazzling guests for more than 91 years. Inside

own.

the newly renovated atrium, you will find a

Rabbit Run Theater is known for group amenities, including the services of a hostess

selection for hunting, fishing, camping, boating and more.

brief overview of the city’s expansive history Bus Tours Magazine / July, 2022 • 23

Guide: Gaming and Entertainment

Atlantic City and accomplishments, which is known as

performances of a variety of film scores, hol-

The Atlantic City Experience. Home to the

iday concerts and collaborations with today’s

Miss America Pageant and many firsts, learn

recording artists, the SLSO’s versatile pro-

about the city’s origins and make Jim Whelan

gramming makes Powell Hall a must-visit

Boardwalk Hall the first stop to start your

destination for groups of all interests.

Atlantic City experience.

The SLSO’s home, historic Powell Hall, is

Did you know that Atlantic City is home

on the National Register of Historic Places,

to more than 50 murals? Stories behind the

and complements the orchestra’s perfor-

artists’ works are as touching and moving as

mances with a beautiful and welcoming

the murals they create and these permanent

atmosphere that is regularly described by

public works of art show the heartbeat of

guest artists as one of the finest concert halls

Atlantic City. A few of the unique and beau-

in the country.

tiful pieces include Before I Die, which fea-

In addition to thrilling musical experiences

tures fill-in-the-blank lines where a person

and stunning surroundings, groups can

can add their bucket-list item to the wall and

expect outstanding hospitality from the entire

the Jelly Fish, an optical illusion mural where

SLSO team, from the ticket booking experi-

the tentacles of the jellyfish appear to move

ence until they leave Powell Hall. When a

when using red and blue 3D glasses.

group enters Powell Hall, they are part of the

Complete Atlantic City information and knowledgeable staff are available to

SLSO family.

The St. Louis Symphony Orchestra is the

assist you. For more information, visit

second-oldest orchestra in the country, led

touratlanticcity.com.

by Music Director Stéphane Denève. For more than 140 years, the SLSO has been

St. Louis Symphony Orchestra

committed to artistic excellence, educational

St. Louis, Missouri

impact and community collaborations, all to

The St. Louis Symphony Orchestra (SLSO)

enrich lives through the power of music. A

and its nearly 100 musicians present approx-

pillar of St. Louis’ cultural landscape, the

imately 300 events yearly in Powell Hall and

SLSO is known as one of the country’s lead-

throughout the St. Louis region, with music

ing music institutions, which in addition to

representing a variety of genres. From

the Grammy Award-winning orchestra, also

orchestral concerts with pieces from the

includes two resident choruses and the St.

Baroque era to music of today, tribute con-

Louis Symphony Youth Orchestra.

certs featuring the music of popular acts from

The SLSO is known for its versatility and

The Beatles to Whitney Houston and more,

nimbleness, both in repertoire and in reach-

24 • Bus Tours Magazine / July, 2022

Guide: Gaming and Entertainment ing audiences at Powell Hall, in the commu-

composers of today throughout its entire

nity and online. The orchestra is at the fore-

portfolio.

q

front of today’s music, regularly commissioning new works and emphasizing music and

St. Louis Symphony Orchestra

Bus Tours Magazine / July, 2022 25

Social Marketing for Tourism by catherine Heeg

Two Reasons Why Social Ads Fail Are you ready to give up on social ads?

Maybe you do not feel like your ads are generating any interest. Well, you are not alone. Sixty-two percent of small business owners say Facebook ads miss their targets. (source: SmallBizTrends.com).

Stop wasting your time and effort creating ads that fail.

But wait – why even look at this if social ads fail so often? Here is the deal: Out of all of the B2C companies using social media, 97 percent of them use Facebook. It matters. It works.

Let us explore two easy steps to get you on the road to fail-proof ads. #1 Audiences Matter – Talk to the Right People The first step to successful ads is nailing your audience. Sure, the easy way is to simply target by age, location and some simple demographics.

But what many marketers do not realize is that there are way more opportunities to make sure you are talking to the right people.

For example, let us say you are considering marketing a tour to the Holy Lands. Start by doing some research into people who typically travel to this area by checking: 1. Destination visitor stats. Is there a particular age visitor that eclipses all other ages?

2. Your own past traveler stats. What other common interests do these group travelers share?

3. Reach out to people who have traveled to this region to better understand their reasons for choosing the destination.

The next step is to build an avatar of the perfect client for your next tour. Ask yourself these questions: • What does this avatar love to do in their spare time?

• What publications do they read?

• What sports do they watch?

• What sports do they participate in?

• Which types of art do they enjoy?

• What types of food do they love?

• What causes do they support?

26 • Bus Tours Magazine / July, 2022

Armed with the answers as well as relevant demographic information, your ad audiences will be re-invented.

Here are five other types of ad audiences travelers. target to create to http://bit.ly/2nxjeyN Remember, if you are talking to the wrong people, your ad simply will not perform. #2 Words Matter – Say What they Want to Hear Have you bought a new computer lately?

My last experience was with a salesperson who talked about how amazing a particular laptop was for gaming. Hmmm . . . I do not game and probably do not fit the demographic of the average gamer. I left that store as soon as possible.

Your audience is the same. They want to feel like you are talking directly to them personally. How do you accomplish this? When you understand your audience, you will know the questions they are most likely to ask. You will know their pain points, sentiment and buying habits. Then you can then address those questions in the text of your ad or in your video designed for the ad.

When you know the main reasons a traveler picks a destination or style of travel, you will be able to address these key points. Yep, it all boils down to creating the most comprehensive avatar you can.

What else besides words will grab the attention of people as they are scrolling through their feeds?

• Emoji. Check out some unique Emoji by using tools like EmojiPedia, IconEmoji or i2Symbol.

• # (hashtags). Research # to determine which ones perform best for you own avatar audience. How about checking some of your suppliers posts to see what # they use.

• Call to Action (CTA). Make sure it is easy for people to know what step you want them to take next. You can have a call to action right in your ad text as well as select a CTA button when setting up your ad.

• Most important is a hook. By this I mean some wording that makes it impossible for people to ignore your offer or content. Wording that creates demand and positions your offer as irresistible. That being said, we do not

want to be spammy as people will see right through the spam and scroll to get away as quickly as possible.

• Avoid these words as they decrease reach and have been found to creep-out people. https://youtu.be/RRY0sUvMP74 Bottom Line The bottom line is that your ad needs grab their attention (Emoji), be searchable by topic (hashtag) and sound like it is from a friend in the know. Whew! That is a tall order and a reason why many social ads do not work.

Lastly, the subtle art and science of social ads involves never giving up. There are always changes to the ads platforms, adjustments you can make and the ever-changing sentiments of travelers to help guide you to the q best ad campaigns for your business.

Catherine Heeg, international speaker and trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at cmsspeaking.com and socially.

MOVING?

Please let us know at least 60 days in advance to ensure that your next issue of B US T OURS M AGAZINE reaches your new address. Postcards with change-of-address forms are available at your local post office.

Please return your mailing label or the information on it with your new address.

Las Vegas Tour

Post Pandemic Bus Tours and the State of the Industry

by Larry Plachno

W

hat is obviously the most pop-

vide a more detailed explanation for those

not really get started with any volume until

ular bus topic right now is the

who are interested.

the post-war years.

Another problem was the fuel crisis of

state of the industry. We con-

tinually get questions from readers of BUS

Prior Disruptions

1973 and 1979. The second event caused fuel

TOURS MAGAZINE asking how we are doing

Most of us that have been in the industry

shortages that prompted more people to ride

and how fast activity is returning to pre-

for a while agree that the COVID pandemic

the bus. What is very interesting to historians

pandemic levels. The simple answer is that

has been the most disruptive of several inci-

is that the increased ridership caused a short-

bus tours are coming back nicely. However,

dents through the years. World War II played

age of buses and used bus prices increased

since B U S T O U R S M AG A Z I N E has been

havoc with the bus industry. While ridership

for a while. There are stories of production

around since 1979 and our sister magazine,

was up substantially, new buses were difficult

slots on new coach assembly lines being

N ATIONAL B US T RADER , also gets heavily

to obtain. However, the bus tour industry did

bought and sold. Most of the new bus man-

involved in the industry, we can also pro-

ufacturers made plans to increase producBus Tours Magazine / July, 2022 • 27

Feature: Post Pandemic Bus Tours tion, but the fuel crisis ended before they had

started advertising and inviting bus tours to

percent to two-thirds of pre-pandemic levels

any serious effect.

their door.

by the start of 2022. Most of this is in scheduled,

The economic downturn of 1990 and 1991

Things are improving following the pan-

over-the-road routes, commuter service and

also impacted the bus industry. Greyhound

demic, but several knowledgeable people sug-

tours. While a small part of the passenger loss

went bankrupt in 1990 causing some turmoil

gest that the industry will not go back to the

involved people working from home, a larger

in the industry, and new coach sales declined

way it once was. Some bus companies are

percentage are people who have decided to

in 1991. What helped the bus industry bounce

gone while others are learning how to cope

drive their car or simply refrain from travel.

back was the approval of the 45-foot length

with the new normal. The travel and hospi-

There has been positive activity with

in coaches in 1992 that prompted bus com-

tality people have lost key staff members while

scheduled service. Flixbus purchased Grey-

panies to buy new coaches.

contracts for meetings and conventions now

hound from First Bus and is now looking for

Perhaps the most memorable of the pre-

have more clauses concerning unexpected

bus operators to run the routes as they do in

vious disruptions was the tragedy of 9-11-

incidents. Following is some information on

Europe. Meanwhile, some new bus routes

2001. While the terrorist activity was over

where the bus industry stands.

were started in many areas including some

within hours, it took months for things to return to normal. Trade shows were can-

rural routes subsidized by state money. CharOperations

ter activity continues to be down from pre-

celled, flights were cancelled and much travel

The pandemic was not good to the bus

pandemic levels. However, hopes are that

was cancelled. As a result, the travel and hos-

industry. Some private bus companies went

the increased fuel prices and interest in going

pitality industry suffered. There are compar-

out of business while many others survived

green will help increase charters in the future.

isons to the pandemic because bus tours

with federal CERTS money. All of them, includ-

Bus tours have been a bright spot for the

started coming back as industry suppliers

ing the city transit operations, lost riders. There

industry. A few tour companies actually tried

are an increasing number of public transit

to keep running during the pandemic using

operations giving up

masks and extra distancing in buses. Pent

on fare collection

up demand with people tired of staying home

because it costs

and wearing masks provided ready tour pas-

Flixbus and Greyhound

more to collect the

sengers. Some of the industry suppliers

fares

the

helped things along by continuing to invite

amount brought in.

bus tours with their advertising. As a result,

than

In the private motor-

bus tours are returning nicely. Several of the

coach end of the

advertisers in BUS TOURS MAGAZINE have filled

business,

up with bus tours.

things

have started to come back.

Different

Equipment

sources claim a

The small bus and cutaway segment of

return of from 60

the industry is facing some unique problems.

Since their chassis use similar computer chips as automobiles, they are hampered by the chip shortage. As a result, chassis production is down and may not return to normal until 2025. This may present problems for those seeking a replacement for a small bus or cutaway.

Many readers may not know that most of the big charter and tour coaches are not built in the United States. The two biggest manufacturers, MCI and Prevost, both build in Canada. Van Hool builds buses in Belgium

Cutaway Small Bus 28 • Bus Tours Magazine / July, 2022

and Macedonia. Temsa has their factory in Turkey while Irizar builds in Spain. In spite

Feature: Post Pandemic Bus Tours of the pandemic, Daimler introduced a new

instead of taking power from the engine.

has increased. Both the bus industry, as well

model built in Turkey that carries the

Unfortunately, battery capacity limits their

as travel and tourism, cut back on staff during

Mercedes-Benz brand.

range to 150 miles or a little more. Hence,

the pandemic. As business returns, these peo-

Even with the pandemic, new motor-

they can be used for shuttle runs, commuter

ple are difficult to find and hire. With travel

coaches have been improved and upgraded

service and other shorter distance trips. Right

and tourism, they lost many experienced and

recently. Included are new safety features

now they would be questionable for bus tours

knowledgeable staff members that are difficult

using cameras and radar to mitigate colli-

since passengers would not be happy stop-

to replace. In the bus industry, we are obvi-

sions, notify the driver of unsafe conditions

ping to recharge batteries along the way.

and even read speed limit signs. The trend

However, the good news is that the new

ously looking for drivers. There are situations where a bus charter, tour or route did not oper-

is to coaches that can drive themselves in

coaches with clean diesel engines are almost

the future. Passengers will also see improved

as impressive. With particulate filters and

The pandemic caused some of this prob-

entertainment systems including Wi-Fi and

exhaust treatment what they leave behind

lem. An unusually high number of people

110-volt or USB plugs on many new coaches.

can be as clean as the air in your living room.

decided to retire or leave the work force

Tour planners might note that at least two of

There are people who suggest that if you take

because of the pandemic. This is very much

the manufacturers now offer seating for 60,

into consideration the pollution caused by

an international issue. Europe as well as

with reasonable legroom, in a 45-foot coach.

mining, transportation and making the bat-

other places is having problems with a short-

teries for electric buses, they do not offer

age of workers. A basic reason appears to be

Power

ate because there was no driver to drive it.

much of an advantage over clean diesel. It

a decline in birth rate in most developed

The city transit side of the bus business is

has been noted that while politicians have

countries.

rapidly embracing battery-electric or hydro-

been pushing for electric cars, most car

Demographers have pointed out that to

gen fuel cell power to eliminate pollution and

drivers are not as enthusiastic. It might not

a greater or lesser extent, developed coun-

go green. Many, if not most, of the new transit

be a bad idea to mention in your tour

tries are facing declining birth rates. In some

bus orders are for zero emission buses.

brochures how modern, clean diesel buses

countries, the local population declines by

Washington is also pushing moving to bat-

are good for the environment.

as much as half with each generation. This

tery-electric power with school buses.

Many of the coach manufacturers now

is causing some serious demographic probDrivers/Staff

lems. For example, the number of Americans

offer battery-electric coaches. They are re-

While the pandemic has been easing, the

working and paying into Social Security has

engineered with all-electric components

problem with a lack of drivers and other staff

declined to a point that Social Security will

Battery-Electric Coach Bus Tours Magazine / July, 2022 • 29

Feature: Post Pandemic Bus Tours run out of money. On the plus side, this

information, I suggest an article in our sister

means that we have an increasing number

publication N ATIONAL B US T RADER . Go to

of older people and seniors, which may be

www.busmag.com and click on “Archived

good for tour operators. However, on the

Articles.” Then scroll down and click on “The

negative side it means that we have fewer

Bus Industry and the Coming Demographic

workers and potential bus drivers.

Crisis.” You can read the article or download

All of this is rarely mentioned in the main

q

it as a PDF.

stream media. If you are interested in more

Bus Driver Shortage

Advertiser’s Index Atlantic City . . . . . . . . . . . . . . . . . . . . .32

Museum . . . . . . . . . . . . . . . . . . . . . .20

Bar Harbor Historical Society . . . . . . .15

Nicholas Beazley Aviation Museum . .13

Bay Area Electric

Oil Creek & Titusville Railroad . . . . . .10

Railroad Association . . . . . . . . . . . . .11

Outlets of Mississippi . . . . . . . . . . . . .17

Berkeley County, South Carolina . . . .31

Pony Express National Museum . . . . .30

Billy Graham Library . . . . . . . . . . . . . . .2

Rabbit Run Theater . . . . . . . . . . . . . . .18

Boothbay Railway Village

Rocky Gap Casino . . . . . . . . . . . . . . . .25

& Antique Automobile Museum . . .10 Columbia Gorge Interpretive Center . . . . . . . . . . . . . .18 Coral Castle Museum . . . . . . . . . . . . .21 Frederik Meijer Gardens & Sculpture Park . . . . . . . . . . . . . . . .16 Greater Clinton Area Chamber of Commerce . . . . . . . . . . .19 Minnesota Transportation

30 • Bus Tours Magazine / July, 2022

Rosenberg Ralroad Museum . . . . . . . .10 Sisters Outdoor Quilt Show . . . . . . . .20 St. Louis Symphony Orchestra . . . . . .24 Starved Rock Lodge & Conference Center . . . . . . . . . . . .15 Town of Lexington, Massachusetts . .13 Visit The Colony . . . . . . . . . . . . . . . . . .6 White Pines Lodge . . . . . . . . . . . . . . . .25

Down The Road Coming events of interest to readers of BUS TOURS MAGAZINE. Submissions for the department should be directed to the editor. Unless otherwise indicated, events are not open to the general public.

November 13-16, 2022. Ontario Motor Coach Association (OMCA) Marketplace. Niagara Falls, Ontario, Canada.

November 13-16, 2022. NTA Travel Exchange. Reno Tahoe, Nevada.

January 12-16, 2023. UMA Motorcoach Expo 2023. Orlando, Florida.

For more information view motorcoachexpo.com.

February 2-8, 2023. American Bus Association Marketplace 2023.

Detroit, Michigan.

March 10-12, 2023. Heartland Travel Showcase. Cincinnati Region.

For more information view heartlandtravelshowcase.com.

REDISCOVER ATLANTIC CITY

The Story Continues Excitement awaits in Atlantic City, including miles of sandy beaches, our world-famous Boardwalk and the thrilling Steel Pier. Enjoy tax-free shopping, award-winning dining, live entertainment and other great attractions.

Here you can experience the ultimate getaway and create a lifetime of memories.

Atlantic City Expert Heather Colache is available at 609-318-6097 or hcolache@meetac.com to make sure you enjoy Atlantic City as it was meant to be experienced.

Meet AC received funding through a grant from the New Jersey Department of State, Division of Travel and Tourism.

TourAtlanticCity.com

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Railroad Association . . . . . . . . . . . .11

q Oil Creek & Titusville Railroad . . . . .10

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9698 W. Judson Road, Polo, Illinois 61064 July/August, 2022

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Billy Graham Library page 2

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Rabbit Run Theater page 18

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St. Louis Symphony Orchestra page 24

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