How long tail keywords can be useful in 2022 and beyond?

Singapore SEO Services

For web-savvy companies, being at the top of the SERPs may mean higher sales, engagement, and brand exposure. However, reaching these objectives is challenging, especially if you concentrate on short, competitive keywords and don’t hire Singapore SEO services. In addition to having fierce competition, these keywords are also expensive to bid on.

The importance of long-tail keywords

Long-tail keywords are composed of three words or more, and they are more similar to the Google search queries that consumers enter. They produce fewer queries than their shorter cousins since they are more accurate yet unpopular. So why even bother to aim for them? – Because long-tail keywords have high conversion rates.

They draw quality visitors:

If planned with the best SEO services Singapore, longer keywords produce more qualified, conversion-oriented traffic. Broad phrases known as short keywords don’t convey anything about the searcher’s intention. In actuality, the searcher might not be certain of their purpose. Do they wish to learn more, get directions, or make a purchase? It might be difficult to engage and convert these confusing leads.