Estruxture Data Centres - August 2020

ESTRUX TURE DATA CENTER S

DIGITAL REPORT 2020

Canada’s leading data centre provider IN ASSOCIATION WITH

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eStruxture: Canada’s leading data centre provider

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E S T R U X T U R E D ATA C E N T E R S

Todd Coleman, eStruxture’s President and CEO, explains how a strategy of staying local is resulting in more locations, more capacity and better connectivity

“W

e believe in staying very local, providing local knowledge and a local customer touch,” says Todd Coleman, the founder

of eStruxture Data Centres. “We don’t believe in being headquartered in different parts of the world 04

and running the business from afar.” This is a key aspect of the operations of eStruxture, the data centre company he established in 2017 in Montreal.

It’s an approach that’s served them well, as in the three years since then it’s grown to encompass six facilities in total, each serving specific requirements.

MTL-1, the flagship site in downtown Montreal, is housed in the former Montreal Stock Exchange building. “That is a connectivity and cloud-neutral hub, with 30,000 square feet and 5 MW of power” Coleman explains. “We have a lot of customer ecosystems here that require access to a large and diverse meet-me-room from a telecom carrier fibre perspective, but also rely on us to deliver significant amounts of power density.”

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E S T R U X T U R E D ATA C E N T E R S

“ We’ve not only survived, we’ve thrived during COVID-19” — Todd Coleman, President and CEO, eStruxture

to be in the central business district and have extraordinarily low latency and access to a diverse group of carriers, we can offer that in our downtown facility. If they want the ability to significantly scale their space and power requirements at hyperscale economics, we have that opportunity in MTL-2, and then all our facilities are directly connected by our own dedicated,

MTL-2 is 7 km away, and is a brand new, state-of-the-art hyperscale facil06

diverse fibre ring.”

Additionally, there are two sites in

ity encompassing 190,000 square feet

Vancouver, and a facility in Calgary

and 30MW of power, while MTL-3 is

that the company recently acquired

on the south shore of Montreal, and

in August 2019, ensuring eStruxture

was the first Uptime certified Tier III

has a presence in three of the top

facility in Quebec. “Regardless of the

data centre markets in Canada. They

customers’ needs, we can meet their

remain focused solely on the Canadian

requirements,” Todd says. “If they want

market. “We believe there is significant benefit in being focused and knowing a market, and having your sales and operations staff based there,” Coleman says. “Our Calgary employees are from Calgary and understand the Calgary market well, same with Montreal and Vancouver. The people we hire are industry veterans, and that resonates with our customers, they know that they can turn to us as a trusted advisor.”

eStruxture Data Centres Overview CLICK TO WATCH

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1:24

07

2017

Year founded

360,000+

Square feet of own built and operated facilities

65

Number of employees

Montreal’s data centre market has grown significantly over the last five years due to the low cost of power and the abundance of hydroelectricity. “It took a large hyperscale cloud provider to come into the market and really put Montreal on the map. Our belief from early on was that the customer power densities were going to continue to grow, which they have. When we entered the Canadian market, it was still fairly nascent and we had a belief that data would continue to localise and customers that were largely present in the US would find their way north of the border.” w w w.e st rux t u re. com

Scale Confidently With Waterless Free Cooling eStruxture Gains Efficiencies for Sustainable Growth With the Liebert® DSE economization system, eStruxture drives cost savings, allowing capital to be deployed in a phased approach — balancing capacity with demand.

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When Coleman founded eStruxture,

rack without stranding space requiring

he was still an investor in Cologix, a

re-engineering of the cooling system,

data centre company he co-founded

something Coleman says is practically

in 2010. While that business focused

unheard of in North America.

on telecoms and interconnection,

eStruxture aims to provide its cus-

with sites within or near large carrier

tomers with the best service at the

hotels, the aim with eStruxture was

best cost. “We work with our manu-

to develop Tier III, enterprise class

facturers to understand what they’re

data centres with massively scalable

rolling out and drive them towards bet-

space and power in major Canadian

ter and more enhanced technologies

markets. Today, its standard offering

at the best cost performance. We’re

allows customers to go to 30 kW per

about consistency, control and proven 09

E X E C U T I V E P R OF IL E :

Todd Coleman Title: President and CEO

Location: Montreal, Quebec

Industry: Information Technology & Services Todd Coleman is the President and CEO of eStruxture. Todd brings more than 25 years experience in the IT, data centre and telecommunications industries. Most recently, Todd was the Chief Operating Officer and co-founder of Cologix. Todd has also held several senior positions at Level 3 Communications, a global telecommunications company, including Senior Vice President of Data Centres, Senior Vice President of Media Operations and President of Level 3 Communications Europe.

Todd holds a juris doctorate and a bachelor’s degree in computer information systems. w w w.e st rux t u re. com

E S T R U X T U R E D ATA C E N T E R S

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“ I’d say that’s the biggest innovation in the thought process that we’ve adopted in the last few years – not viewing our customers as one-size fits all” — Todd Coleman, President and CEO, eStruxture w w w.e st rux t u re. com

quality and stability. Most importantly,

centres to ensure maximum flexibility

we understand where our customers

to meet our customers’ requirements.”

are going. I’d say that’s the biggest

Having strong partnerships with

evolution in our thought process that

companies that understand their busi-

we’ve adopted in the last few years –

ness needs is critical for eStruxture to

not viewing our customers as one-size

be a trusted advisor to its customers.

fits all. We work to better understand

“We often receive zero financial benefit

our customer requirements at the

when we work with customers as a

application level and design our data

trusted advisor, but that’s part of our

“ The people we hire are industry veterans, and that resonates with our customers” — Todd Coleman, President and CEO, eStruxture

and grow indirectly, bringing people, resources and technology to bear to an opportunity that we might not have had access to otherwise.”

Like so many organisations globally, eStruxture has been touched by the COVID-19 pandemic. In the early days of the outbreak the company took a step back to reevaluate its position

value proposition, to steer and advise

in terms of investments, customers

them as to who our partners are and

and key metrics. “Along the way, we

provide details on their offerings,

proved to ourselves that the business

so our customers are able to be put

was very resilient in these types of

in direct contact as we hand them off

economic downturns. Frankly, we’ve

in a very warm and relationship-driven

not only survived, we’ve thrived during

way. That’s been hugely beneficial to

COVID-19. Our sales funnel has never

both our customers and partners alike.”

been more robust than over the past

The company has a number of key

few months.”

partner relationships, including with

Understanding that people’s needs

Belden, a provider of network and

may have changed during COVID-19,

connectivity solutions, JAVCO, a specialist in mission critical design and engineering, and Vertiv, a mission critical equipment manufacturer, many of whom have been key partners since the company was founded. “These types of relationships speak volumes to the partners that we bring in and in how we value them, because they enable us to stretch the rubber band w w w.e st rux t u re. com

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“ When we entered the Canadian market it was still fairly nascent” — Todd Coleman, President and CEO, eStruxture

Belden Is a Proud Partner of eStruxture Watch how Belden helps eStruxture manage high ber density while saving space with the new DCX Optical Distribution Frame (ODF) System.

Speak to Sales

15 they’ve offered incentives to cus-

data centre market is a bit of a ‘build

tomers who need to quickly migrate

it and they will come’ market, so you

their IT and network infrastructure

need confidence in how it’s evolving,

or require immediate expansion of

and where new markets could turn into

capacity, and to encourage customers

data centre-centric markets that oth-

to take advantage of eStruxture’s on-

erwise weren’t previously. You really

site technicians to enable customers

need your finger on the pulse of the

to deal with issues remotely, in a bid

marketplace and their localised nature

to protect both the facilities and the

to truly understand them.”

customers’ and eStruxture’s employees while the pandemic is ongoing.

Ultimately, to be successful, Coleman says you need investors that believe in you, as well as intimate knowledge of the marketplace. “The w w w.e st rux t u re. com

800 SQUARE VICTORIA CP 118 MONTRE AL QC H4Z 1B7 CANADA T +1888 369 2209 www.estruxture.com

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