FEM - European Materials Handling Federation brochure

FEM European Materials Handling Federation R E P R E S E N T I N G 1 0 A F F E C T O

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FEM

European Materials Handling Federation Written by FEM

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FEM

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n 1953, the Fédération Européenne de la Manutention (now European Materials Handling Federation) was created with the aim of fostering exchange and technical cooperation among European manufacturers of materials handling, lifting and storage equipment.

More than 60 years later, this technical work is still the backbone of FEM activity. Several dozens of technical guidance documents on materials handling equipment are in use all over the world and certainly contribute to the recognition of FEM worldwide. However, FEM has widened the range of its activities that now include legislative monitoring, international cooperation, statistics, communication, cooperation with trade exhibitions… FEM now counts 15 members representing some 1,000 companies employing 160,000 people directly and generating €45bn annual turnover (2013). It is one of the largest sectors within the European mechanical engineering industry, with many companies as world leaders, and it contributes significantly to EU wealth, notably thanks to a €18bn positive trade balance.

Role and objectives Last year coincided with the start of a new EU cycle with the election of a new European Parliament and the nomination of a new team of European Commissioners. FEM took that opportunity to present its midterm Vision and Strategy. The objective was twofold: 1-

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checking that FEM goals and work still match our companies’ needs and realities, and 2- presenting our sector’s vision to EU decision-makers. During our internal discussions, it rapidly became clear that the key word was “competitiveness”. Many of our companies are world leaders. In the past 10 years, important market developments have taken place. Extra-EU exports now represent close to 50% of our production value, more than twice the level of 2005. Meanwhile, domestic demand for materials handling equipment is still 25% less than in 2005. On international markets where we compete with many global players, our competitiveness is vital to our success. Our competitiveness is not built on low wages, low

‘Extra-EU exports now represent close to 50% of our production value, more than twice the level of 2005.’

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FEM

‘We identify 7 pillars to our competitiveness: safety, technology, intellectual property, global market access, people, energy, and environment & resources. FEM activities revolve around these themes.’ 6

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production costs or cheap materials. One of our great strengths is our ability to constantly design, develop and provide advanced solutions for our customers. We can only remain competitive if we preserve our reliability, flexibility, knowhow and innovation in order to maintain our leadership position, and ultimately preserve the wealth and jobs we provide for Europe.

In our Vision & Strategy, we identify 7 pillars to our competitiveness: safety, technology, intellectual property, global market access, people, energy, and environment & resources.

FEM activities revolve around these themes.

Key Personnel

Olivier Janin Secretary General

Current legislation Since the mid-nineties and the implementation of the EU Internal Market, FEM has been increasingly involved in technical harmonisation legislation. With nearly 20 European Directives and Regulations directly applying to materials handling equipment, monitoring EU regulatory developments has become a major activity of FEM. One issue is of particular importance at the moment. Directive 97/68 on exhaust emissions from engines used in non-road mobile machinery is under revision. It directly affects 4 families of materials handling equipment: industrial trucks, telehandlers, mobile elevating work platforms and mobile cranes. Our sector has one specificity: none of our OEMs manufactures its own engines, which makes us completely dependent on engine manufacturers to start the redesigning w w w . f e m - e u r. c o m

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FEM

‘We can only remain competitive if we preserve our reliability, flexibility, know-how and innovation in order to maintain our leadership position, and ultimately preserve the wealth and jobs we provide for Europe. ‘

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process of our machines to adapt them to new engines. Without going into details on the various issues associated with this revision, our general objective is to achieve a balanced legislation that addresses environmental aspects without disproportionately hindering our industry’s competitiveness. Other important regulatory topics include market surveillance, outdoor noise, standardisation… A revision of the Machinery Directive will start by the end of the year and this is likely to keep FEM very busy for the next few years.

Benefits of membership Members’ benefits are many and varied but we can underline three.

FEM members and their companies have priority access to information on upcoming regulatory developments and a direct influence on the defence and promotion of our industry’s interests at European level. In view of the impact of European technical legislation on their business, being directly involved certainly gives them an edge.

They can also shape FEM technical guidance documents, which are used all over the world.

Finally, they benefit from the FEM network to exchange with fellow manufacturers.

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Social Media

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AFFECTO: makin Written by: Nye Longman Produced by: Alex Neagu

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AFFECTO

The IT company is providing real value for money for its globally based customers.

We explore how it has achieved this while remaining competitive

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aving started around 30 years ago as an IT company based in Finland, Affecto has grown into a regional player with a massively extended offering of products and services, and has extended across multiple industries and territories. Having undergone many evolutionary changes over the years, the company has gained support from an impressive roster of clients and is now the most significant company in its field in Northern Europe.

Affecto employs just over 1,000 people across its operations in multiple markets and last year posted a turnover of $142 million; we talk to Henri Engström, the company’s Head of Industrial Operations about this success and what Affecto’s focus areas for the future, especially regarding its industrial customers.

Operations Affecto focuses very intensely on its customers.

The company’s promise is to create unmatched customer experience and customer value through the use of analytics, design and technology.

Engström said: “To achieve this, we work with the customer’s entire value network to test and create new business models for extended markets, improve operational efficiency and the way we serve our existing customers.”

The company is structured to focus on its customer’s industries. This drives the ambition of all Affecto employees to become the best industry specialists in their respective fields of expertise.

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Affecto is now the most significant company in its field in Northern Europe

For any business operation the blur of digital and physical domains, consumerisation, revolutionary business models and the market transformations driven by these forces should be extremely high priorities. Many companies are still assessing their options while more determined competitors are already reaping the benefits of being forerunners in this rapidly evolving environment.

EngstrĂśm said: “Velocity in essential. Being in business as long as Affecto has, we have been able to develop deep and long-lasting customer relationships and have accumulated knowledge across many industries. “Combined with our thought leadership and knowledge of adopting emerging digital paradigms such as Internet of Things, omnichannel user experience, and applied advanced analytics we provide our customers a unique set of services

1200 Number of staff employed

by Affecto

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AFFECTO

It offers an effective business advisory unit

to prototype, refine and rapidly scale their new concepts from new ideas to the market.”

From a services perspective, Affecto is able to exploit its decades of experience in order to provide an effective business advisory unit backed up by its business intelligence and enterprise information management capabilities. Furthermore, it offers bespoke planning, design, collaboration and management tools, oriented to suit the needs of a particular customer or customer base.

Engström said: “Together with our wideranging network of highly knowledgeable partners we provide a trustworthy partnership

Designing and building first class platform lift devices and SST marine equipment since 1997

www.tenderlift.com Tel: +49 (0) 251 70 39 79 07 Fax: +49 (0) 251 70 39 79 06

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E-mail: info@h-btechnics.com

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for transforming the customer’s business or sometimes just simply run the business better. Effectiveness is our keyword.”

Its experience with its products, services and sector clients also enables it to offer full outsourcing services ranging from application support to functional outsourcing, alongside a help desk and a comprehensive consultation service which helps to prevent problems before they can occur.

Engström said: “Commitment to success from all stakeholders is essential. When seizing the new business opportunities and benefits co-creation and even joint ventures can often be a desirable business model for all parties.”

Competitive advantage Engström noted that Affecto had been able to leverage its business model to develop both its territorial and sectoral reach in order to become a strong regional player, he said: “Having started over 30 years ago in Finland, we had a lot of growth there starting in the late 1990’s. Then around 2005 we started decisively expanding; we went to Latvia, Lithuania and Estonia and soon after to Sweden, Norway, Denmark, Poland and South Africa.”

He also explained how the company’s dedication to customers provided a strong framework for future partnerships. Affecto has built a reputation for offering a comprehensive package of solutions and services that scale from business and technology advisory to implementations

“Commitment to success from all stakeholders is essential.

When seizing the new business opportunities and benefits cocreation and even joint ventures can often be a desirable business model for all parties” –H enri Engström, Head of Industrial Operations

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AFFECTO

The Affecto

and business process outsourcing services.

management team

Strategic technology Having such a deep knowledge of its customer’s business accompanied by a wide range of technology at its disposal, the company has been able to gain the attention of some high profile clients which has proven to be a fruitful experience for all involved and has enabled clients to gain significant business benefits.

EngstrĂśm explained: “We worked with many companies that build and provide equipment and technology. They had a hard time reaching all of their customers that they have sold throughout 16

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the time of the business. Their channels are numerous and the aftermarket is often very lively.”

“Our modern solutions mean they will be able to exactly locate the equipment and gain data on how it’s being used, what spare parts have been used, who has been doing the maintenance. If they then go into the service of their own equipment and fleet in the future, they would know what they are up to.”

He added that, by using Affecto’s partnership model, some of these companies were able to develop bespoke prototyping in their specific field, he said: “We went to an industrial customer to start prototyping and designed some new sensors to better gain insight to the real process itself. We were then able to guide the engineers who are using that facility and help them to make better use of their resources.”

Focusing on the needs of the customer has, quite simply, enabled Affecto to grow its business beyond the borders of Finland to a position where it can now offer a selection of world-beating solutions to a global client base.

Engström said: “I would like to encourage influencers within their companies to start exploring. Start prototyping. Take the first few uncertain steps and you’ll be a lot smarter after that. It might feel like a tough place to start but companies like us can help and really just start the journey together. There’s a lot of companies talking about digital strategies, but actually committing and implementing them is going to make all the difference.”

Company Information INDUSTRY

IT Systems, Solutions and Services HEADQUARTERS

Helsinki, Finland

EM PLOY EES

1,200 REVENUE

$143 million, 2014 PRODUCTS/ SERVICES

A leading solutions provider for information management and business analytics assist organisations looking to improve productivity and competitiveness

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Fastest to the finishing line Written by: John O’Hanlon Produced by: Alex Neagu

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manroland web systems

Will digital printing sound the knell for web offset? Not in our time, says Daniel Raffler, EVP of communications, HR, legal and business development and Dieter Betzmeier EVP for technology & projects at manroland web systems, which is positioning itself for the media demands of customers facing new financial, technological and social challenges

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2011

was the commercial printing industry’s annus horribilis. Look at some figures: in 2006 the global market for offset printing equipment was about €2.2 billion. In 2011, following the collapse of the financial market this plummeted to €700 million (subsequently losing a further 20 percent each year). Large publishing and printing houses stopped buying new equipment. The drop was too sharp for the machine manufacturers, and forced one of the best respected of them all, Augsburg-based manroland AG, formerly known as MAN Roland Druckmaschinen AG, into receivership.

The company had been part of the MAN group until 2006, when the Munich truck-maker sold its controlling interest to the Allianz private equity group which rebranded it as manroland AG. Following the winding up of the company in November 2011, however, it was quickly restructured. The sheet fed business unit was sold separately, while the web offset division was purchased by the diversified Possehl Group and relaunched as manroland web systems GmbH. “Since then we have followed the route of continuous adjustment to the market environment and have been very successful in that environment,” Daniel Raffler avers.

In the contracted but still competitive environment the company is definitely doing well, commanding a market share in excess of 40 percent of the global market for web offset

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printing press equipment as of November 2015.

Significantly, every single deal that manroland had on its order book at liquidation was reratified by the customers when the new company was formed. “We think we have the broadest product portfolio, whether for newspaper printing presses or commercial processes like magazines, directories and advertising materials,� he explains.

In the restructuring manroland web systems became a much leaner and tightly focused organisation. Upper management tiers were reduced drastically, and the workforce rationalised. Last year, a satellite office at Plauen in Saxony was integrated with the Augsburg site which now employs around 1,100 people, with a further 150 in sales and service offices round the world.

1,250 Number of staff employed by manroland web systems

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INNOVATION AND TECHNOLOGY

MANROLAND WEB

LEADER S YWE S TARE EM S IN TECHNOLOGY AND INNOVATION BRINGING THE FUTURE TODAY

ELETTRA is a leading international manufacturer on the graphic industry field since more than 20 years. ELETTRA aims is to open its products portfolio “using” all the technical knowledge, the R&D efforts and its organization to support your Company in the selection of the best product when approaching the market for any requirements. Thanks

to its experience and resources we can quickly develop specific system solutions to suit the market and meet market expectations to the highest level. These are among the motivations that have carried Customers, OEMs and some of the most important and relevant International Groups to decide in favor of the ELETTRA systems.

ELETTRA has successfully developed efficient and environmentally friendly cleaning solutions based on plant oil-based fatty alcohols and fatty acids in place of the traditional mineral based solvents. The experience and the technology applied to develop these products has enabled us to gain specific skills in the processes of microemulsions formation. We are able to design and develop equipment for

the production of microemulsions starting from water and plant based oils (sunflower oil, palm oil, rapeseed oil, etc.) with excellent results of efficiency and reliability even in the most difficult applications normally used in the pharmaceuticals and cosmetics industry as well as in the food sector. Important results have also been reached in turbines for cogeneration

MAIN PRODUCTS: CLEANING SYSTEMS Design and implementation of cleaning systems in the graphic industry (Offset and Flexo), and specific automatic cleaning systems applicable in many other fields; SOLVENTS Design and manufacture of solvents based upon plant based oils that can be used both for the graphic industry as well as in other sectors; EQUIPMENT FOR THE FORMATION OF MICROEMULTIONS Design and development of equipment for the formation of microemulsions for the pharmaceutical, cosmetics and food industry; WATER PURIFICATION SYSTEMS USING DAF TECHNOLOGY (DISSOLVED AIR FLOTATION) Design and development of water purification systems using DAF technology (Dissolved air Flotation). A proven and effective physical/chemical technology for treating a variety of industrial wastewater.

MECHANICAL HIGH-PRESSURE HOMOGENIZER Design and manufacture of mechanical high-pressure homogenizer. An effective and efficient technology for homogenizing and mixing mixtures of powders/liquids, sludge, oils, water etc etc. Possible applications are : mixing for the production of nano-materials, paints & pigments, food & beverage, cosmetics, chemicals and fuels.

E-mail Website www.elettra.lc.it 2 2elettra.commerciale@elettra.lc.it December 2015 ELETTRA S.r.l.,Via De Gasperi, 2 – 23887 Olgiate Molgora (LC) – Italy

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Anticipating that the global market will stabilise at around €350 million, production capacity has been configured to meet manroland web systems’ share of that market. “This is a technology driven market,” says Dieter Betzmeier.

“All our innovations are directed towards cost saving and productivity gain for our customer – speed, uptime and production flexibility. For example newspaper presses used to run at night but today the machine must run round the clock, printing many products of which the daily newspaper is just one, with just minutes to change the setup and plates for the next job.

Our success in the market is due to our guiding philosophy at manroland web systems. We are a business partner to our customers and we listen to what they need to make them profitable.”

manroland is a business partner to its customers

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manroland web systems There’s a tendency these days to regard web offset printing as old technology, basically unchanged since Gutenberg ran off his first poem at Mainz in 1450. It is true that the challenge of online publishing will have to be taken seriously. “There is a big trend among publishers to invest in the new media channels, although most of them get their money and profits from printed papers and magazines.” And printed paper is getting smarter by the year.

Hybrid solutions from technology partners like Kodak, whose Prosper S30 imprinting systems is mounted on Axel Springer’s manroland COLORMAN offset presses

Increase your profit delta.line – the complete solution

• delta.d/sd

dampening solution circulation

• delta.spray

spray dampening systems

• delta.f

dampening solution crossflow filtration

• ink.supply

central ink supply systems

technology and services technotrans AG Robert-Linnemann-Straße 17 48336 Sassenberg

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Phone +49(0)2583-301-1000 info@technotrans.com www.technotrans.com

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to imprint variable components such as consecutive lottery numbers, variable QR codes, and changing artwork at full production speed, are just one example.

This kind of technology is of greater practical use to manroland web systems customers than ‘pure’ digital printing systems being developed by inkjet printing firms. Inkjet printing is limited in speed, and so far can only manage three or four metres a second. The S30 head has a print width of 10.6cm and a printing speed of up to 900 metres per minute. That’s 15 metres per second (m/s), keeping up with manroland presses that get through a 3.5 tonne roll of paper in 12 minutes at up to 17 m/s. There’s a big gap for the digital printers to bridge the cost per copy delta, says Betzmeier, “but they will probably do it one day!”

Offset can reach higher speeds because it relies on ink transfer while digital methods rely on droplets being ‘fired’ at the paper – the higher the speed the greater the droplet disturbance. As a result, conventional offset fulfils the requirements for volume production, digital printing provides

“All our innovations are directed towards cost saving and productivity gain for our customer – speed, uptime and production flexibility” – Dieter Betzmeier, Executive Vice President Technology & Projects

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manroland web systems

€250m the amount of revenue generated by manroland web systems

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the answer for more individualised and personalised products and hybrid solutions by manroland web systems combine both worlds.

But speed is just one parameter. Once printed most jobs have to be folded, and this is the number one differentiator in manroland’s IP portfolio according to Daniel Raffler. “Nobody else addresses integrated workflow to the same extent: to run a newspaper line at 55,000 copies per hour is one thing, to fold the finished product at that speed is another!”

Digital printers have not addressed the question of in-line folding, and it is a big gap in a new market, one that manroland web systems is now filling. “Some customers want to print straight from digital files, and now they can do that, but they want the same finished end product, he explains. “We have been developing new products over the last three

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years, successfully I am happy to say. Up to now we have sold some 20 folding lines that can be integrated with a digital printing press using our core competence in folding knowhow.”

The multivariable FoldLine for the production of digital newspapers, books and any type of commercial product and the FormerLine for book production are compatible with any manufacturer’s equipment, he adds.

While manroland web systems returned a profit in 2012 and 2013, the radical restricting of 2014 resulted in a small loss, however this year it’s heading for EBT in the region of €4 million and the order book is full.

The dual strategy, says Daniel Raffler, is to guard the company’s number one slot in newspaper and commercial web offset while continuing to penetrate the new digital printing market.

manroland’s office building

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European Materials Handling Federation Diamant Building, 80 Boulevard Auguste Reyers B - 1030 Brussels, Belgium Tel +32 2 706 82 37 Fax +32 2 706 82 53 info.fem-eur.com / www.fem-eur.com