Streamlining the business of innovation
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Logitech: streamlining the business of innovation WRITTEN BY
WILL GIRLING PRODUCED BY
CHARLOTTE CLARKE
MARCH 2020
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LOGITECH
Founded in the city of Lausanne, Switzerland in 1981, Logitech is a world-leading manufacturer of computer peripherals and associated software, dedicated to providing its customers with an organic digital experience
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ounded in the city of Lausanne, Switzerland in 1981, Logitech is a market leading manufacturer of computer
peripherals and associated software. With a product range that includes computer mice, keyboards, headsets, speakers, smartphone/ tablet accessories and home security cameras, the company is dedicated to providing its customers with an intuitive and organic digital experience. Mindful that each product must be ergonomically developed in such a way as to make it feel natural to the user, the company has made product design a core aspect of its business and philosophy. Logitech can claim, amongst other products, to have released the first infrared cordless mouse, the thumb-operated trackball (the LogitechÂŽ TrackManÂŽ), and the first webcam to feature an integrated microphone.
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Customer Experience Experts Top-line talent Digital transformation Omnichannel technology
We design, build and operate exceptional customer experiences. TTEC Holdings, Inc. (NASDAQ: TTEC) is a leading global customer experience services provider focused on the design, implementation and delivery of tech-enabled transformative solutions for many of Europe’s most iconic and disruptive brands. The Company’s TTEC Digital business provides insight-driven, outcomebased and AI-enabled omnichannel cloud platforms and CX consulting solutions and its TTEC Engage business delivers operational excellence through customer care, acquisition, retention, fraud prevention and detection, and content moderation services. Founded in 1982, the Company’s 48,000 employees operate on six continents across the globe and live by a set of customer-focused values that guide relationships with clients, their customers, and each other. For more information on how TTEC is driving digital transformation and omnichannel customer experiences in EMEA, visit www.ttec.com/emea/what-we-do
LOGITECH
“ The company is dedicated to providing its customers with an intuitive and organic digital experience” Like many companies in the tech From these rudimental beginnings
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sector, Logitech is attempting to
at the dawn of widespread personal
rejuvenate the ‘legacy’ aspects of its
computer use, Logitech has gone
operations and develop a more pro-
on to build a brand that encompasses
active team. Logitech’s relationships
the modern digital landscape’s key
with its suppliers are highly important,
entertainment areas: music, gam-
particularly as the company looks to
ing and video. Widely recognised in
streamline aspects of business, such
the tech community for its portfolio
as transactional procurement using
of innovative products and solutions,
Robotic Process Automation (RPA).
the company has received over 250
A cutting-edge supply chain infra-
industry awards/commendations in
structure can make all the difference,
appreciation of its work. Recent prod-
and building bridges with its main
ucts of note include the Logitech Rally
partners is how the company plans
conference camera, MEGABOOM 3
to achieve this goal, as each supplier
digital speaker, and Logitech G PRO
brings a separate, crucial component
mouse designed in collaboration with
to the overall effort. Some of the
the company’s e-sports partners.
essential companies partnered with Logitech include:
Choose the Right Logitech ConferenceCam for Your Video Meeting CLICK TO WATCH
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BCD TRAVEL
is a pioneering creator of point-of-pur-
Founded in 2006, BCD Travel helps
chase (POP) retail displays. Recognising
Logitech to optimise its travel costs
that good project management is a criti-
using innovative management tools.
cal element of a product’s success,
An expert in simplifying the complexities
the company makes sure that everything
of corporate travel, BCD is committed
stays on schedule and on budget,
to helping businesses achieve their
whilst also maximising visibility and
individual goals. A recognised market
brand awareness.
leader in the travel industry, BCD has offices in 109 countries and employs
TTEC
over 13,800 experienced people.
Colorado-based TTEC is Logitech’s main provider of business process
INESCO
outsourcing (BPO) — liaising with
Essential to previous products like
third-party providers to contract out
the Logitech Pro Mouse, Inesco
operations and responsibilities for w w w.l o gi tech . com
1981
Year founded
$1bn+ Revenue in US dollars
7,000 Number of employees
case for the products. With over eight decades of industry experience and 500 employees, the company provides exceptional solutions in the retail merchandising sector. Making sustainability a core element in the company’s culture, Logitech prides itself both on its corporate agility and large-scale commercial reach. Efficient in its operations, Logitech considers itself small enough to give every one of its 7,000 employees the chance to impact the future company’s
bespoke processes. Originally known under the name ‘TeleTech’ until 2018, TTEC now handles over 3.5 million customer interactions on a daily basis. With its specially formulated ‘CX strategy’ and data analytics capabilities, the company is a global leader in consulting, automation, and digital transformation.
RAPID DISPLAYS Taking onboard Logitech’s challenge to construct a bespoke promotional display for its iPad keyboards and cases, Rapid Displays managed to create a rugged, flexible and appealing w w w.l o gi tech . com
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LOGITECH
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C O M PA N Y FACT S
• 250 industry awards • 7,000 employees • Logitech’s manufacturing plant in Suzhou, China uses 100% renewable energy • 75% of the company’s global energy demand is currently met by renewable sources
“ Logitech is attempting to rejuvenate the ‘legacy’ aspects of its operations and develop a more proactive team”
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CAPTURE YOUR AUDIENCE We create smart, innovative, attention-grabbing point-of-purchase (POP) retail displays. From initial concept to f inal delivery and installation, we can showcase your brand like never before. LEARN MORE
330.247.2209
Want to lower your business travel costs? Helping companies save money on business travel is what we do best. Our proven strategies can help you get more out of your travel budget. We’ll help you deďŹ ne realistic goals and get your travellers on board.
Find out more
www.bcdtravel.com
“ Logitech prides itself both on its corporate agility and large-scale commercial reach” future, whilst also maintaining a global
its use of environmentally unfriendly
portfolio across 60 locations and
chemicals since 2010, along with
five continents that enables its
ensuring that companies supplying
choices to have a widespread impact.
it with minerals have sourced them
As such, Logitech has taken the
from conflict-free zones. This dedi-
reigns of commitment and responsi-
cation and insistence of ethical
bility towards the environment that
conduct from its partners has led
business in the modern era requires.
to the company auditing its Core
To this end, the company has
Suppliers to ensure 100% compli-
started global recycling initiatives,
ance with the Responsible Business
switched to renewable energy
Alliance’s Code of Conduct.
sources where possible, and estab-
“As a company, we want to leave
lished an ‘Ecodesign’ framework
our mark,” says President and CEO
to reduce carbon and plastic use
Bracken P. Darrell on Logitech’s web-
in the production of its products.
site. “We know that mark can be
Logitech’s manufacturing plant in
positive or negative, depending on
Suzhou, China uses 100% renewable
the decisions we make every day.
energy and received CarbonNeutral
Our commitment to shaping a better
accreditation from the Carbon Trust
world is a core value that we care
in 2019. Meanwhile, 75% of the com-
deeply about.”
pany’s global energy demand is currently met by renewable sources, a percentage which is rapidly increasing. Logitech has also managed to achieve a 71% reduction in w w w.l o gi tech . com
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EPFL Quartier de l’Innovation Daniel Borel Innovation Center Lausanne Switzerland T +41 (0)21 863 55 11 www.logitech.com