Green DataCentre AG

GREEN DATACENTER AG

DIGITAL REPORT 2020

SIMPLIFYING CLOUD TRANSFORMATION IN ASSOCIATION WITH

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SIMPLIFYING CLOUD TRANSFORMATION www.c o l o c a t i o n- da t a c e nter . com

GREEN DATACENTER AG

Roger Sueess, CEO of Green Datacenter, discusses the company’s cloud transformation and hyperscale capabilities alongside its commitment to sustainability

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ccording to Gartner, by 2025, 80% of enterprises are set to migrate away from on-premise data centres, instead out-

sourcing to third party data centres and in clouds.

Colocation represents, therefore, an unstoppable trend in the market.

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Given this trend, increasingly companies are wanting to move away from CAPEX-heavy onpremise solutions and find new, more flexible methods to benefit from the cloud while accommodating legacy systems. Many are therefore seeking a hybrid cloud solution, utilising both private and public cloud, along with a provider to host their systems.

It is precisely this market which Green Datacenter, a leading Swiss provider of data centre services, caters to. Defining itself as the leading data hub for enterprises, integrators, and cloud providers, the company is rated as a leading provider by the independent market research company ISG. So far, Green has three data centre locations in Switzerland: Zurich West, a colocation campus

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GREEN DATACENTER AG

“ YOU HAVE TO COMBINE ECOLOGICALLY SOUND SUSTAINABILITY WITH WELL THOUGHT OUT ECONOMICS” — Roger Sueess, CEO, Green Datacenter

a hyperscale campus. Just last year we opened the first Swiss hyperscale data centre. We implemented the design principles and the type

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with three data centres, Zurich City,

of efficiency that those types of

designed for the finance sector, and

clients are looking for.” Green is

Zurich North. Currently, the company

in the process of opening a fourth

is preparing to open a fourth location.

location, which will be another fully-

Green is also expanding one of the

fledged hyperscale campus. “We’re

existing sites. “Two of the locations

very excited about that, because it

are data centres within the urban area,”

will give us geo-redundant capabili-

says CEO Roger Sueess. “The third is

ties beyond what we have today.”

This is an exciting time for data centres as their importance keeps growing. The economy is becoming more digital every day and the data volume is increasing. “You might not think that there’s much behind data

Roger Sueess explains how sustainable Green’s data centres really are CLICK TO WATCH

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07 centres, but actually there’s a lot of

geographically diverse and ‘capacity

innovation – particularly when it comes

pinched’, Green is unlike its competi-

to sustainability and efficiency,” says

tion. While some data centre providers

Sueess. While efficiency reduces

are focusing on hyperscalers, smaller

costs for providers and custom-

ones only focus on colocation. Sueess

ers, Green also wants to reduce the

emphasises that Green combines

ecological impact by developing sus-

both and offers the ramp up to the

tainable solutions. Suess believes that

public cloud with connectivity and

ecological sustainability and economic

hybrid-platforms – especially on an

success do go together. It takes expe-

international level. “We’ve been invest-

rienced staff, he says, as well an open

ing to become the enabler for our

and creative work culture to achieve

clients to connect to the Far East.

ambitious goals.

We pride ourselves on having the

In Switzerland, where the data centre market is fragmented,

fastest connections to several other locations across Asia.” www.c o l o c a t i o n- da t a c e nter . com

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Green will keep a strong focus on

with a very different growth paradigm.

colocation and hybrid IT architecture

A smaller, colocation-type business

for mid-sized firms, yet it also has

may require a couple of kilowatts in

the ambition to significantly grow its

power. Mid-size companies might

data hub for hyperscale businesses

require a couple of hundred kilowatts,

and companies, with the Zurich West

maybe a room to themselves. At the

campus’ configuration enabling organ-

hyperscale level, you’re talking mega-

isations to benefit from short paths

watts, and they’re extremely precise

for the networking of their IT infra-

in how they want to have things set up.

structures – a key advantage for future

Uptime is the highest priority because

hybrid IT architectures. “Hyperscalers

their services are so broadly used,

are a very different type of clientele,”

and then there’s expansion capability.

says Sueess. “The way they look at

That’s why we’re investing further and

consuming capacity is in big volumes

will build an additional Metro campus.”

E X E C U T I V E P R O FILE :

Roger Sueess Title: CEO

Location: Switzerland

Industry: Information Technology & Services Roger Sueess is the CEO of Green Datacenter, a Switzerland-based company providing data centres and colocation services. “I started back in the day doing a computer science and electrical engineering baccalaureate at university. My background in development, starting as a consultant and freelancing, was quite helpful because I started to learn how to leave an impact on people.

I spent around 20 years within the banking industry in different roles, at two of the biggest Swiss banks. And then last year I joined Green as CEO.” www.c o l o c a t i o n- da t a c e nter . com

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GREEN DATACENTER AG

Sueess is passionate about the imperative for cloud transformation, which Green is well placed to assist with.

He explains that, especially for the bigger companies, moving to the cloud means having to change their culture, the way they develop and the way they consume services, all while remaining secure.

Accordingly, the company has created the Green Cloud Ecosystem, which involves the company and assembled partners offering a unique proposition that allows them to harness legacy sys10

tems, using private cloud offerings, while also having direct access to a variety of public clouds. “Usually, there’s a danger of diluting yourself if you try to do everything,” he adds, “but we’ve assembled the right team of like minded partners to get that done for our clients.”

While the Green in the name originally referred more to bringing connectivity into more suburban and rural areas, the company has fully embraced its more modern connotations. This includes undergoing a transformation that has seen additional emphasis placed on its core values. Green, Sueess notes, is a part of the company’s DNA and drives its focus on sustainability.

11 DI D Y O U K N O W?

• 5 data centres around Zurich • Currently operating 15,000 m2 of data centres space • 48 carriers connected • Expansion plans for further 3 data centres in Lupig, plus several additional data centres on a new Metro-Campus • Realised the 1st data centre for hyperscalers in Switzerland • Last completed data centre in Sept. 2019 (investment: 70 million CHF)

www.c o l o c a t i o n- da t a c e nter . com

“ WE PRIDE OURSELVES ON HAVING THE FASTEST CONNECTIONS TO SEVERAL LOCATIONS ACROSS ASIA” — Roger Sueess, CEO, Green Datacenter

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That commitment has led to sev-

the beginning, affecting everything

eral concrete achievements. “Since

from building design to rack arrange-

the beginning of the year our data

ment – a complex task considering the

centres are powered entirely by sus-

interplay of different parameters, and

tainable energy. We encourage our

something in which Green has gained

customers to choose their energy

considerable expertise. As a result, its

mix accordingly.” Sueess is also clear

data centres achieve a power usage

that sustainability and profitability are

effectiveness of 1.19 when working at

not mutually exclusive. “It’s impor-

maximum capacity, an achievement

tant to get that balance between the

essentially impossible to match in

profitability that you still need as a

companies’ in-house data centres.

business with the right solutions from

As with all companies around the

a sustainability perspective.” Green

globe, Green has had to reckon

therefore builds sustainability con-

with the ongoing COVID-19 pan-

siderations into its data centres from

demic. Effectively dealing with it

Roger Sueess explains Green Datacenter’s role in the industry CLICK TO WATCH

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15 was especially critical for Green, as

very digitally and flexibly, the fact that

Sueess explains: “For us, being criti-

it’s pushed 95% of our staff out of the

cal infrastructure, it was important to

office and into their homes now lets

let people know they could rely on

us say quite confidently that we can

us. We had to keep the business run-

push that envelope even further.” That

ning, so we very quickly switched to

approach has borne fruit, for instance

digital channels.” Instead of simply

in the 24 hour switch to home working

weathering the storm, Green has

for the company’s support centre.

found the pandemic to have increased

With the proliferation of technolo-

the pace of pre-existing plans. “It cer-

gies requiring more and more powerful

tainly accelerated some of the things

levels of connectivity, Sueess is con-

we wanted to do. Roadmap-wise, it

fident that Green is perfectly placed

hasn’t really changed. I think what it

to thrive going forward. “The whole of

changed for us as a company is that,

society is adopting Big Data, 5G, gam-

while we have had the ability to work

ing, streaming, even IoT and the edge. www.c o l o c a t i o n- da t a c e nter . com

“ GREEN IS A PART OF OUR DNA AND IT STANDS FOR SUSTAINABILITY” — Roger Sueess, CEO, Green Datacenter

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GREEN DATACENTER AG

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“ WE’RE EXCITED TO MAKE THE JOURNEY AS EASY AS POSSIBLE FOR PEOPLE TO CONSUME DIGITISED SERVICES AND THE CLOUD” — Roger Sueess, CEO, Green Datacenter

Roger Sueess: leadership adaptation during the COVID-19 pandemic CLICK TO WATCH

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19 We’re excited to make the journey as

Swiss business, connecting compa-

easy as possible for people to become

nies across all industries with ultra-fast

digital and get to the cloud.”

speeds and low latencies. As the only

That mission statement reflects

carrier-neutral Swiss data centre pro-

the breadth of Green’s offering and

vider with over 25 years of experience,

why it attracts the customers it does.

Green will continue to be trusted and

With step-by step cloud solutions

respected for both its connectivity and

and broad partner ecosystems, its

commitment to sustainability.

tailored solutions include data centreas-a-service, private cloud and public cloud. Operating five data centres across three sites for geo-redundancy, Green’s high density data centre (the first in Switzerland) is a lynchpin for international cloud providers to access www.c o l o c a t i o n- da t a c e nter . com

GREEN DATACENTER AG INDUSTRIESTRASSE 33 CH-5242 LUPFIG SWITZERLAND T +41 (0) 56 460 23 80 E info@greendatacenter.ch www.colocation-datacenter.com

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