ADOP TING INNOVATIVE TECHNOLOGY
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Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub, discusses digital transformation and innovative technology
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ith the imminent arrival of 5G technology, Sebastian Tan, Head of the 5G Centre Of Excellence
(COE) Unit at StarHub, sees industry trends accelerating towards the convergence of mobility first with cloud technology and artificial intelligence (AI). “With mobile edge computing and campus networks coming into fruition with 5G, these will enable mobile operators to offer an expanded set of integrated end-to-end capabilities beyond the telecommunication and connectivity services. I believe the industry will see the telecommunication sector transforming to play a more critical role in integrating the ICT space in the future,� says Tan, who ultimately believes 5G will provide a near seamless and digitally-enabled mobility experience.
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“ WE ARE CONSTANTLY LOOKING INTO NEW AREAS TO GROW AND PREEMPT NEW ENTRANTS” — Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub
In order to stay ahead of global business trends, StarHub – a leading telecommunications company based in Singapore and founded in 2000 – embraces the challenger mentality. “We are constantly looking into new areas to grow and preempt new entrants. This is achieved through regular strategy and business reviews to develop and transform our business models as necessary to maintain the challenger position,” comments Tan. “Digital transformation does not simply equate to automation of processes”
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he continues. “We looked at digital
service subscriptions.
first strategy from a 360-degree per-
To date, StarHub has implemented
spective, from people, process and
robotic process automation (RPA) to
tools.” Fundamentally, the first step
help the company to streamline and
to digitally evolve StarHub includes
serve its customers more effectively.
the establishment of a transformation
“The RPA platform has built in AI
office to spearhead strategy execution,
capabilities to analyse the services
together with the appointment of
we provide with recommendations
a digital officer to charter the course
in areas to improve on. We are also
forward. StarHub aims to enhance and
utilising RPA to support our customers,
onboard most of its’ existing services
helping to simplify first call resolution
into its digital platform, allowing
in a timely manner,” Tan adds.
customers to easily access inquiries as well as procure or upgrade their
In addition, StarHub has been transforming its billing system with w w w.st a rh u b . com
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“ WHILE WE CONTINUE TO OPERATE AND INVEST IN KEY ASSETS, WE WILL ALSO CONTINUE TO ESTABLISH NEW PARTNERSHIP ECOSYSTEMS TO SUPPORT US ON OUR GROWTH JOURNEY TOWARDS 5G” 08
— Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub
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2000
Year founded
agile framework applications to support new business requirements. “We have successfully transformed and consolidated many of our net-
$2.4bn+ Revenue in Singapore dollars
3,000 Number of employees
works into a new software-defined virtual network function platform, allowing us to provision and manage our services cost-effectively.” However, with these new innovations comes the challenge of security compliance. “All of our digital initiatives will require security reinforcement, which we are continuing to build upon our telco-grade cyber
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E XE CU T I VE PRO FI LE
Sebastian Tan With over 20 years of management experience in both the end-user and technology provider space, Sebastian has successfully managed different stages of the IT life-cycle, from providing thought leadership in visioning to driving transformational IT initiatives. Sebastian believes in building “esprit de corp� within the team and leads by example. An all round achiever, Sebastian has received multiple awards in and outside his professional career and represented Singapore in competitive cycling in the 1990s. One of his many wins was first in the Overseas Bank Corporation Cycle Singapore 2010 edition.
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analytics framework, in partnership
we have also established a partner-
with our independent cyber security
ship to build a new multi-million dollar
unit called Ensign.” This security
hyperscale green data centre campus
transformation is not the first of its kind
and are starting industry trials for
which StarHub has invested in.
pioneering 5G,” explains Tan. Within
“In Singapore, we have undertaken
its digital strategy, StarHub has been
many initiatives to support our policy
incorporating these initiatives. “We
makers in developing our country to
are participating and supporting the
be a smart nation. In our recent initiatives,
policy makers in the industry on six w w w.st a rh u b . com
FEBRUARY 2020
15 strategic focus areas, mainly around urban mobility, smart estates, maritime operations, smart airports and consumer and government application development. Our continuous rationalisation of our infrastructure has given us the ability to support such initiatives in a more efficient manner, keeping pace with the market demands. “Being in the service industry, where customer experience comes first, w w w.st a rh u b . com
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“ IN SINGAPORE, WE HAVE UNDERTAKEN MANY INITIATIVES TO SUPPORT OUR POLICY MAKERS IN DEVELOPING OUR COUNTRY TO BE A SMART NATION” — Sebastian Tan, Head of the 5G Centre Of Excellence (COE) Unit, StarHub
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FORTIGATE
17 StarHub has always adopted a partner-
being the challenger, StarHub will con-
centric approach so as to enable us to
tinue to transform to stay lean and agile
deliver our commitments jointly,” says
so as to be quick to respond. “While
Tan. ”While we continue to operate
we may be locally established, we are
and invest in key assets, we will also
constantly staying engaged globally.
continue to establish new partner-
This approach has allowed us to ser-
ship ecosystems to support us on our
vice our customers in the best possible
growth journey towards 5G.”
way, which we will continue to embrace
Reflecting on StarHub’s journey,
to ensure a win-win business outcome
Tan believes that “over the years
for both our customers and our share-
StarHub has transformed from a local
holders,” concludes Tan.
pay TV company into a quo-play service provider which has established both consumer and enterprise businesses.” With its strategy fixed at w w w.st a rh u b . com
StarHub 67 Ubi Avenue 1 #05-01 StarHub Green Singapore 408942 T +65 6825 5393 www.starhub.com