Business Link-October-2021

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PUBLISHER’S NOTE Dear Business Link Readers, Happy Thanksgiving Day! There are many things we are thankful for. We thank our readers for reading our content and emgaging with our marketing products. Special thanks to our 40U40 Hamilton judge committee for selecting the final 40 winners during this difficult time. Our Hamilton live broadcast ceremony will be held at 8PM EST, November 4, 2021 through Business Link Media Group YouTube channel. And, finally, thanks to the digital technology that is widely recognized in our daily life, Business Link is proud to launch a tokenized community which enpowers users to leverage the power of blockchain and the power of social media. Let’s welcome the era of WEB 3.0. Yours in business, Marilyn Tian M.B.A President & Co-publisher Business Link Media Group






Publisher's Note


Canada Steamship Lines And Niagara Host Society Reveal Partnership And Exciting Plans For The Torch Relay Program Of The Niagara 2022 Canada Summer Games


Partnering with Brock University: Solutions for Industry


Reducing Regulatory Burden on Business Important for Economic Recovery


Understand The Future, Now


A Gem on Blockchain


How Do I Use A Business Plan to Help My Idea or Business Succeed?


Our Drone/ Helicopter Ball Drop






Niagara Host Society

Canada Steamship Lines And Niagara Host Society Reveal Partnership And Exciting Plans For The Torch Relay Program Of The Niagara 2022 Canada Summer Games



iagara 2022’s Torch Relay program, presented by Canada Steamship Lines (CSL), will travel an initial leg on the CSL Welland along the St. Lawrence Seaway, before disembarking at the Welland Canal, where the torch will begin its journey across the Niagara Region October 6, 2021 (Niagara, Ont.) — On Wednesday, while standing in front of the Trillium Class bulk carrier CSL Welland at Lock 3, the Niagara 2022 Host Society, Canada Games Council, and Canada Steamship Lines (CSL) proudly unveiled their exciting plan for the Niagara 2022 Canada Summer Games Torch Relay. With CSL acting as the pro-

gram’s presenting sponsor, Niagara 2022’s Torch Relay will take a unique path from previous Games by travelling on the water — paying tribute to the historical significance of water as a means of transportation across Canada and through Niagara. In keeping true with a time-honoured Canada Games tradition, the Roly McLenahan Torch’s journey will begin in late spring 2022 with a lighting ceremony in Ottawa, before heading to Montreal, where it will embark on the CSL Welland at St. Lambert Lock and make its way to the Niagara Region via the St. Lawrence Seaway. Following its trek on water, the torch will then disembark from the ship at one of the world’s greatest engineering marvels, the Welland Canal, prior to visiting each of Niagara’s twelve municipalities (see below schedule) in the lead up to the 2022 Canada Games. After its final leg of the land program is complete, the Roly McLenahan Torch will finally make its way to the Meridian

Shelly The Official Mascot of the Niagara 2022 Canada Summer Games ISSUE 5 | BUSINESS LINK



Centre on August 6, 2022 for the Opening Ceremony, where it will ignite the Canada Games cauldron and officially commence the Niagara 2022 Canada Summer Games. “We can’t wait to bring to life our Niagara 2022 Torch Relay program and this unique vision that was only made possible thanks to CSL,” said Doug Hamilton, Board Chair of the Niagara 2022 Host Society. “Next summer’s Niagara 2022 Torch Relay will represent an invitation to our country and local Niagara community to join in the journey of the Games as we prepare for the arrival of the next generation of Canadian athletes to the Niagara Region for Canada’s largest multi-sport event.” “CSL has been navigating the St. Lawrence Seaway and the Great Lakes for over 100 years and this is truly a first for us. We are

honoured that one of our ships will be the first torch bearing vessel in the history of the Canada Games, bringing energy and excitement along our waterways,” added Louis Martel, President and Chief Executive Officer of The CSL Group. “We look forward to carrying this iconic symbol that brings hope, unity and determination to our young athletes and communities.” “The Canada Games spark greatness across Canada by showcasing the best of our next generation of athletes and leaders,” said Dan Wilcock, President and Chief Executive Officer of the Canada Games Council. “The Torch Relay provides that initial spark, which will inspire the nation en route to the 2022 Canada Summer Games, while paying homage to the historic waterways of Ontario and the Niagara Region.” BL.

Niagara 2022 Torch Relay -

Land Program Schedule D a te


D a te

Lo c a t i o n

Saturday, June 25


Saturday, July 16


Sunday, June 26

Niagara Falls

Sunday, July 17

West Lincoln

Saturday, July 2

Fort Erie

Saturday, July 23


Sunday, July 3

Port Colborne

Sunday, July 24


Saturday, July 9


Saturday, July 30


Sunday, July 10


Sunday, July 31

St. Catharines

*NOTE: This schedule is tentative and subject to change

The CSL Welland, which will transport the Roly McLenahan Torch from Montreal to Niagara, is a 36,364 DWT Trillium Class bulk carrier currently operating on biodiesel made from a non-edible by-product of soybean oil. The vessel is part of a program to test second generation biofuel on eight CSL ships over the course of the 2021 navigation season – a first for the Great Lakes shipping industry. CSL Welland is also one the ships that has logged the most engine hours on biodiesel in the world.


About Canada Steamship Lines Canada Steamship Lines is a division of The CSL Group, the largest owner and operator of self-unloading ships in the world. Based in Montreal with regional operations in St. Catharines, Halifax and Winnipeg, as well as in the United States, Australia and Europe, CSL delivers millions of tonnes of essential cargo annually for customers in the construction, steel, energy and agri-food sectors. Canada Steamship Lines vessels operate under Canada’s national flag and are fully crewed by Canadians.

About the Niagara 2022 Canada Summer Games

At the peak of Niagara’s boldest summer yet, more than 5,000 up-and-coming athletes, their coaches and support staff will gather to compete for the podium in Canada’s largest multi-sport event. From August 6 to 21, 2022, Niagara will surge stronger than ever on the national stage. The 2022 Games, made possible thanks to funding and support from the Government of Canada, the Government of Ontario, the Niagara Region, and the Canada Games Council, will give rise to new legacies of ambition, confidence, and compassion that will inspire generations to come. For further information, visit us at or follow us on Twitter, Facebook, and Instagram (@2022canadagames).

Media Contact

Christopher Séguin Manager, Media & Communications Manager 289.880.4005





Partnering with Brock University:

Solutions for Industry


hen industry en- the world around us. counters a challenge, Brock University has One of Niagara’s powerhouses the solution. is the grape and wine industry. Grapevine viruses, grapevine Located in the heart of Niaga- cold hardiness, and developra, we’re passionate about our ing new or innovative wine partnerships. The knowledge, styles are some of the many innovation and skills we each real-life challenges the indusbring to the table transforms try faces.


one-stop shop for industry partners to access research, services and training from experts all across the university.

CCOVI’s cutting-edge research uses state-of-the-art equipment to help its partners with a variety of projects offering a range of standard analytical services to the grape and wine, cider, beer, and distillery industries.

The facility’s construction is scheduled to be completed later this year. A $5-million investment from the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) is supporting the VPMI’s equipment and applied research projects.

Its outreach programs — Preharvest Monitoring, VineAlert, and Grapevine Virus Testing — provide invaluable data that industry uses during the growing season.

Also in its early stages is Brock LINC, a hub that emphasizes Brock’s applied research, entrepreneurship, commercialization, and startup culture.

One sector in Niagara showing potential for growth is the cannabis industry. Brock was among the first universities in the country to receive a cannabis-related research and development license from Health Canada under the new CTLS system. Cannabis research projects with industry partners have already started.

All of this cutting-edge equipment and expertise have enabled us to form exciting partnerships. Examples include:

Beyond our agri-food and agritech expertise, Brock has research strengths in many areas of industry. The newly launched Brock-Niagara Validating, Prototyping, and Manufacturing Institute (VPMI) aims to become a frictionless technology adoption centre that provides a

• creating a quercetin product to be used in the fight against COVID-19 (Brock and Biolyse Pharma Corporation) • exploring whether a particular type of fungi can act as a natural fertilizer for the hemp plant (Brock and CanBud) • using a novel prototype technology to trap specific compounds released during the wine-making process and return them back into the wine, supplying a growing market for highly-aromatic white, rosé, and sparkling wines across Ontario (Brock and Peller Estates)



Brock University’s internationally recognized Cool Climate Oenology and Viticulture Institute (CCOVI) is the go-to place for research and services focusing on the sector’s challenges and priorities.



Support for partnerships, collaborations, and engagements with Brock is available through our funding partners, including: Mitacs, Ontario Centre of Innovation (OCI), Natural Sciences and Engineering Council (NSERC), and Social Sciences and Humanities Research Council (SSHRC). Come join us! Please contact Bradley McLean, Associate Director, Innovation, Commercialization & Partnerships, at BL. Bradley McLean leads the Partnerships, Innovation, and Intellectual Property Advancement team in the Office of Research Services at Brock University where he and his group support commercialization of Brock research, facilitate partnerships, and connect industry members or community groups with Brock researchers, and is an integral part of the innovation and entrepreneurial ecosystem in Niagara.




(Toronto – October 7, 2021) – Today, Rocco Rossi, President and CEO of the Ontario Chamber of Commerce (OCC) released the following statement in reaction to the Government of Ontario’s Fall Red Tape Reduction Package.



We know that Ontario’s economic recovery will be largely driven by the private sector. Even in good times, business owners encounter challenges at various stages of growth. Real progress can come from redoubling efforts to modernize and streamline outdated regulations.

ment to creating a more competitive business environment through its bi-annual red tape reduction bills. These measures can help support economic recovery by accelerating business growth, advancing innovative solutions, and attracting investment. “In particular, we are pleased to see certain measures in “We welcome the govern- this bill that will support a ment’s continued commit- more competitive Ontario, • A commitment to make cannabis delivery and curbside pick up permanent for retailers • Allowing multi-unit buildings to choose suite metering services to reduce their electricity costs • Increased flexibility for colleges to offer online training and a wider array of credentials • Streamlining environmental permissions for low-risk activities • Continued expansion of online access to government services and transactions for businesses and non-profits

“Some of the measures will require extensive consultation with the private sector to ensure health, safety, and environmental protection. Meanwhile, it is equally important for the government to avoid adding new regulatory burdens for businesses, as currently being proposed with regard to privacy. We look forward to working with the government on both these fronts. BL.


About the Ontario Chamber of Commerce For more than a century, the Ontario Chamber of Commerce (OCC) has been the independent, non-partisan, indispensable partner of Ontario business. The OCC’s mission is to support economic growth in Ontario by defending business priorities at Queen’s Park on behalf of its network’s diverse 60,000 members. For more information please contact: Alissa Reid Coordinator, Public Affairs Cell: (705) 205-1434





Business Link Media Group is now on blockchain technology! Marilyn Tian, President of Business Link Media Group, DAO (Decen-

tralized Autonamous Organization) Blockchain Technology Coach for UTU.ONE, and blockchain business consultant. If you have any question regarding how your business could leverage the power of blockchain, NFTs, DACs and their commercial application, please contact her via


lockchain is the technology of next more robust technology and a transpargeneration that allows digital infor- ent service. mation to be immutable, unhackable, and decentralized. What is 40 Under Forty? In the media industry, the timestamp ’40 Under Forty’ is an award that each technology allows the content creators year recognizes 40 businesspeople under to protect their own copyrights and elim- the age of 40 who have demonstrated an inate any intermediaries between the content creators and end-users, which means, the content creators don’t worry about their artwork being copied or misused. Business Link Media Group, as a leading media and marketing company in Niagara region, endeavours to bring more value to its customers and will build a co-shared economy with its valued customers in blockchain technology. With this cutting-edge technology, BL is able to provide clients a bigger market, a


What is UTU.ONE? UTU is the frontier of a secured decentralized social media platform, providing a trusted open environment for real users. It enables creators to launch independent token econoWhat is FORTY token? my and NFTs powered by the green technolForty token is issued and launched by Busi- ogy blockchain. BL. ness Link Media Group on UTU.ONE, a secured decentralized social media platform built on blockchain technology. extraordinary level of success in the private, public and not-for-profit sectors. It has recognized 1000 winners in Niagara and Hamilton regions, Ontario, Canada since 2003.

The purpose of issuing FORTY token is to invite and recognize all 40U40 recipients who have been awarded since 2003. It also encourages our community members to hold FORTY tokens and support the community events. FORTY token holders can mint their NFTs in the market without any gas fee, which not only benefits the creator but also the community members, as revenue is distributed to all token holders via smart contract.

What do we do with FORTY tokens? You can use FORTY tokens to access the exclusive content, purchase collectable NFTs (non fungible tokens), do advertising in Business Link digital platform, and donate to 40U40 Foundation to support our future events. In addition, FORTY tokens have growing value in Decentralized Finance (commonly referred to as DeFi) to empower every token holder to have a voting power and shared profit.

How do I get FORTY tokens? You can download the UTU.ONE app from Apple store and Google Play and register with the invite code “FORTY”. You will be automatically given tokens to join in the 40 Under Forty community.

• A space where creators and followers are free to interact, share content, and get rewarded • A place to launch independent economies and use personalized digital tokens to engage followers • Self-contained online communities that benefit all members • Earn passive income enabled by digital tokens • Pioneering member-owned NFT markets • Mint NFTs for free, creating a positive environmental footprint • NO platform-driven decision-making hierarchies • Data security and privacy protection





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Karimzadeh is a storyteller in both m and art world. Her directorial des an experimental, Indie Horror Short 62 Sherry Lane. The short earned nalist ranking in several international stivals and was judged by horror legmself, Rob Zombie in 2020. Currently, s launched the trailer to an Original y Series she wrote, directs and stars

in called Charlotte Sucks: at Dating. You can watch the teaser on her YouTube channel to see the first glimpse at her new work. In addition to her passion for film, Melissa started her own business called Gems&Thread, a line of beautiful, handcrafted gemstone jewellery. She is committed to telling meaningful stories, physically, visually, and spiritually.

n Canada and graduat- not so smooth journey to where I heatre and Performing am today. I realized that wishing for George Brown College. the things I wanted or hoped would be different was keeping me stuck was a passion of mine in this never-ending story of sorrow g age. I remember writ- and the moment I identified it, I beas a kid and my own came sick of that narrative. I wanted school that I'd cast and to turn what happened to my family assemblies. I was never and to my mother into a story of inss myself creatively and spiration and hope instead of somerge part to do with my thing tragic and sad because her being so supportive and spirit and strength is what keeps me aging to this. In my ear- going and that’s a beautiful thing. So, enties I experienced the I reached out to a coach in Toronto, mendous loss of my be- found an agent I really wanted and oved mother to a lengthy relentlessly pursued them until they and hard-fought battle agreed to sign me with little to no to cancer. The years to experience, booked a few commerfollow were not kind cials to start and when things began and met with their own to feel calm again, I was able to start obstacles but in 2018 writing again. I didn’t realize at the shift happened that time, but I have been planting seeds uld lead me on a still, for the past few years and I’m grate-

ful to see them start to grow. Little did I know my networks in the film world would eventually lead me to blockchain technology and UTU. I met a mentor along the way who introduced me to this new world and as an artist, the logistics behind this particular platform are exciting and something I feel is another seed being planted that in the long run, will elevate my career and help me connect with people I otherwise wouldn’t have the opportunity to. I am committed to working with other artists and building my community to give back to people who care about me and I care about. With the help of new blockchain technology, I am able to issue my token and grow the decentralized Melissa K community with my fans and friends. BL.










Welcome to the third of three parts on business plans and business planning. In this, our last article on the subject, we will look at how utilizing the Business Planning Methodology can significantly improve your ability, as a consultant, executive, director, or manager, to better diagnose problems, and create a SMART action plan to take them on.

Rahi S. Tajzadeh



he Business Planning Methodology uses the logical argument structure of a properly crafted business plan in several ways:

• To identify gaps in knowledge of the industry or market(s) of the busine • To identify gaps in knowledge of the industry or market(s) of the business or organization • To identify gaps in opportunities spotted in the industry, market(s), externally overall, and internally in the marketing plan, operations plan, and financial plan • To identify gaps or errors in logical argument creation, cogency, and validation of premises • To identify weaknesses in the sources of important data or information • To identify best practices in the industry, and with respect to the market(s) • To identify key metrics to better measure success, shortcomings, or outright failure in various areas such as the business model, marketing plan, operations plan, financial plan, and the execution of the latter three • To identify areas that require change • To identify weaknesses in marketing, operations, finance, strategy development, or leadership • To diagnose problems internally, externally, and a combination of both • To better predict future challenges such as strategy adjustments, cash flows, product and service life cycles that may be ending, changing market demographics or cohorts, etc. The Business Planning Methodology has one more use that is a culmination of all of the above points: • To create a specific, measurable, achievable, realistic, and timely (SMART) plan to take the organization or business from where it is today, to a more competitive and better position tomorrow. Whether it is updating critical information and meaningful knowledge, or solving problems regardless of their origins, the business planning methodology can be the most robust and useful tool a consultant or executive uses to help their client or organization become more competitive, less risk-laden, and more profitable.






he first step is to gauge the Knowledge of the executives, be it Industry information, Market information, internal Operations or Marketing information, or any other information deemed necessary for executives to make informed decisions.

your role is more akin to the private investigator who already has access to the company and its information. Your role is to ask questions, identify where each point of information belongs within a business plan, and populate a blank template as you go.

The easiest way to do this is to follow the Industry Analysis of a comprehensive business plan, using the headings as starting points for queries. The goals of the investigation and industry analysis are the same: to use reliable sources of quality information to determine what opportunities the industry presents, built on a foundation of thorough understanding of the industry, competition and major players, trends, technologies, supply and value chains, etc.

Gaps in knowledge will present themselves, especially when you start confirming the information from third-party, or unbiased and reliable sources. Biases that affect the company’s or organization’s information will present themselves, and can be easily handled individually.

Once the gaps in knowledge are identified and addresses, you can move on to the next major step in using the Business Planning Methodology as a diagnostic or conSo, rather than starting from sulting tool: Analysis. scratch as an entrepreneur,



his is a critical step in that the information gathered, the knowledge gained, and the insights derived are no longer an area of concern. That means there can only be issues with strategy or execution. Analyzing strategy starts with a study of what the organization or company determines to be useful information, or information that drives decision making. This is why analyzing best practices is critical; they help determine what information should or could be used to

determine strategy, direction, and vision. If there are discrepancies in what you as a consultant, executive, director, manager, or analyst feel should be important information versus that which has been used historically, then you need to determine why that is, and what may need to be done to reconcile the differences. Often this discrepancy is a result of outdated information, poor sources of unreliable information, and too many ‘gut feeling’-driven decisions. Once you are satisfied that the information be-

ing utilized to drive strategy is sound, reliable, and of meaning, then you can look at the conclusions that the organization or company have come to. This is an exercise in careful critical thinking. Understanding the relationship between premises and their conclusions, mapping them visually, and discussing findings that support or refute said conclusions is key to spotting errors in logic; something that must be done in an open, transparent, inclusive environment with key executives, directors, and/or managers who gather, analyze, and use information to drive their conclusions, and thus, strategies.

people claim to embrace change, but few will back their opinions with actions, and most are more comfortable with familiar failure than unfamiliar change for the better.

Lastly, you will look at the culmination of conclusions reached through careful analyses of meaningful information, and how they paint a broader picture of opportunities, strategic vision, and competitive advantage(s). Does the current strategy support what the opportunities the overall picture of the industry, market, and internal organization’s capabilities present? If not, what needs to change and why? Who needs to lead If there are issues with the that change and what do conclusions, critical thinking, they need to make it a suclogic, cogency, or soundness cess? of the arguments presented by the organization or Once you can clarify these company, then addressing and similar important each one, and their com- questions about crafting a bined conclusions will be an change management stratexercise in change manage- egy, you can gauge, and imment, coaching, leadership, prove buy-in from key stakeand careful diplomacy. Most holders.






he last of the threestep process to using the Business Planning Methodology as a consulting and diagnostics tool is change Management. In which you as the consultant, director, executive, manager, etc., are tasked with making the recommendations necessary to carry out the changes needed to take the company or organization from where it is today, to a brighter future, based on your findings.

done by whom to carry out necessary change(s), you will need to lead.

Now that you have clarified what information is important for decision making and strategy crafting, and what premises and conclusions need adjustment or updating, and what opportunities or challenges need to be faced, and what needs to be

By using the Business Planning Methodology, you have already identified the best practices with respect to change management in your industry, and demonstrated your ability to lead that change (or at the very least, demonstrated that

Change Management is about leadership, and Leadership is about vision. A clear vision based on sound strategies based on reliable and meaningful information is critical to the success of any change management endeavour, especially one in which you are working with an established organization or company.

you can help the organization or company select who should lead said change management). By using the Business Planning Methodology, you are able to modularize, compartmentalize, and organize complex information into something that is tangible, palatable, and manageable by a large group of disparate team members. You are

making it easier to engage in change; you are oiling the machine, and making things smoother, easier, and more agile. By using the Business Planning Methodology as a guide to diagnosing and consulting, you are demonstrating your ability to be a great leader, a competent and professional consultant, and someone whom businesses will seek to acquire.

This series on the Business Planning Methodology, and Business Planning has been a great joy for me, and sharing this knowledge with you is a pleasure. I hope that you can take away some important lessons, ideas, and inspiration from these three articles, and that you can use them to improve your value to your company or organization. BL.






Our Drone/ Helicopter B

Stuart Lyall, the author of the book "My Kids Are Gonna Be Rich (Your Kids Too!)”, an

himself for selling his book to donate for the good causes. He has been actively working with Ludz Special Olympics etc. He is now launching his new fundraising program to support veterans and fi


ur Drone Ball Drop was created with two purposes in mind. To honor our Veterans and Nurse's both past and present for all the Freedoms we have enjoyed with our loved one's over the past century and to educate our children on the great benefits that starting early in life on securing their financial future is not only possible but rather


easy and simple. Along with e an individual in support of th They will receive a copy of the 23 years "My Kids Are Gonna Stuart Lyall. Our collaboration with a solid concrete plan tha

Ball Drop

nd a philanthropist who devotes zys Parkinson's Foundation and firefighters who risk their lives

every Ball that is purchased by he cause they are supporting. e Best Selling book for the past a Be Rich. Your Kids Too!" by n will provide motivation along at can secure any child's finan-

Above photo of Shawn Duff. Retired Firefighter and President of Shawn is preparing a Ball Drop for firefighters throughout North America in support of Parkinson's Disease.




cial freedom in the years going forward from the day they are born until the day they retire. While we began with these two most Noble and Honorable groups mentioned above. We have now been approached by many organizations and groups including non profits, service organizations, foundations, schools and sports teams throughout North America and beyond to Europe, Australia and New Zealand.


Our clients find our concept unique, profitable and most importantly educational to the youth of the world. It is very user friendly while our participating groups can watch their own private Ball Drop “Live Streamed” into their supporters living rooms on their chosen Ball Drop date. You can read and learn more about our platforms at and www. BL.