Photo by Joyful Emotion Photography.
A division of River City Events
Alberta Summer Games VIP Reception.
River City Events Puts the “Extra” in Extraordinary In just 10 short years, River City Events has dazzled Edmonton with exceptional service, outstanding products and memorable events. By Nerissa McNaughton
J
oe Ammar, president and CEO of River City Events and Big Top Tent Rentals, has worked in the events industry since 1987. In 2007, he felt there were not enough options for event rentals, so, fuelled by a desire to “create unique and memorable event experiences that build brands and relationships, and celebrate special milestones,” he pursued his vision and launched River City Events. Ten years on, the business is the talk of the town when it comes to rentals, planning and design, and now tents! “We started as a small company of three in Sherwood Park” Ammar reminisces. “The company grew, the service portfolio expanded and our strategic focus changed, which called for a
brand transformation in 2012. We changed our name from River City Event Rentals to River City Events and we moved to downtown Edmonton to be closer to be more centrally situated.” Within five years, the company tripled its sales revenue and experienced major growth. Today, the company employs over 50 staff. In 2016, River City Events acquired one of their biggest competitors – Big Top Tent Rentals, a major rental supplier of party and festival tents. “The acquisition was an important step to move forward in addressing the company’s growth,” says Ammar. “This was a joining of two extraordinary companies River City Events 10th Anniversary | 1
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