Laminated Composite Plastic bag for Pet Food designed by Rite-Way including new hand drawn logo and icons. This bag became a template for the client’s complete line of pet food.
Good Things Come in All Sorts of Packages BY NERISSA MCNAUGHTON
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ite-Way Packaging has been a part of Alberta’s growth for 25 years. Initially established to service the agriculture sector, the company has constantly evolved to meet the needs of the province’s diverse industries. Today Rite-Way’s products are used across North America and in every industry including food and beverage, chemical and hazardous goods, pet care, construction, medical and pharmaceutical, and more. However, it’s not just about quality packaging. Rite-Way is also a one-stop shop where clients can have customized designs brought to life, and where owners and brothers Craig Rosenberg, general manager and James Rosenberg, business development manager, innovate and invest in sustainable packaging materials and equipment. “Our slogan is Complete Packaging Solutions,” says RITE-WAY PACKAGING CELEBRATES 25 YEARS
James. We sell and distribute industrial packaging materials, bulk bags, bagging equipment, bottling machinery, pallet wrapping systems, case packing equipment…” Craig smiles as he interjects, “Really, the sky is the limit. We offer a one-stop solution for packaging and equipment for any kind of bulk product. Lots of people have great ideas for their products but don’t know how to get them on the market. We consult with our clients from the idea’s conception to long after the product is on the shelf.” The brothers joined the company shortly after it was purchased by their father, Ed Rosenberg. Ed’s 30+ years in the animal nutrition industry gave him invaluable insight into the needs of the agriculture sector when it came to packaging RITE-WAY 1 65