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March 2015 $3.50 businessinedmonton.com

TIM REID: ON WORKING AT AND LOVING EDMONTON’S ONE AND ONLY NORTHLANDS OIL PRICE JITTERS THE PROS THINK IT THROUGH

BUILDING FOR LIFESTYLES MANY OF EDMONTON’S CONSTRUCTION PROJECTS TAKE LIFESTYLE NEEDS INTO CONSIDERATION

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SECTION CONTENTS

Supporting the visions of entrepreneurs one story at a time

TITLE

MARCH 2015 | VOL. 04 #03

View our digit al issue of this mon th’s mag azin e onlin e at www.bus iness ined mon ton.c om

Features

Regulars

How is the price of oil affecting us? The outlook remains positive as several industry experts weigh in. Learn this and more as we look at the issues affecting businesses and entrepreneurs in Edmonton.

Each and every month

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ECONOMIC FACTORS

12

URBANOMICS

Josh Bilyk

Cover

John Hardy

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EDMONTON CHAMBER OF

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EDMONTON ECONOMIC

COMMERCE

DEVELOPMENT CORPORATION

A newcomer to the position of president and CEO, Tim Reid fits right into the Northlands culture, and looks forward to taking one of Edmonton’s oldest institutions into its new era.

Company Profiles 59

HENDRIKS CONSTRUCTION

BY NERISSA MCNAUGHTON

Hendriks Construction: A Family Company with Family Values

59

65 EDMONTON

MOTORS

BY NERISSA MCNAUGHTON

Edmonton Motors Celebrates 90 Years

65

6

TIM REID: ON WORKING AT AND LOVING EDMONTON’S ONE AND ONLY NORTHLANDS BY NERISSA MCNAUGHTON

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

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PUBLISHER BUSINESS IN EDMONTON INC.

ASSOCIATE PUBLISHER Brent Trimming

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Supporting the visions of entrepreneurs one story at a time

Features

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COPY EDITOR

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Nikki Mullett

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ART DIRECTOR Cher Compton

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ADMINISTRATION Nancy Bielecki info@businessinedmonton.com

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CONTRIBUTORS Josh Bilyk Nerissa McNaughton John Hardy Janet M. Riopel Hussam Tungekar

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18 BUILDING FOR LIFESTYLES

40 CONTESTS AS CYBER-MARKETING Two Edmonton friends change the world

43 B OMA, MARCH 2015 49 REAL ESTATE IN EDMONTON: IT’S VERY OPTIMISTIC

| BY NERISSA MCNAUGHTON

The assessments are in and the numbers look good. The latest results show the continuation of a three-year upswing, and even though a slowdown is expected in the near future, optimism is high for the real estate market overall.

55 O IL PRICE JITTERS

| BY JOHN HARDY

The pros think it through

Return undeliverable Canadian addresses to circulation dept. #1780, 10020 - 101 A Ave. NW, Edmonton, AB T5J 3G2

8

| BY NERISSA MCNAUGHTON

Many of Edmonton’s construction projects take lifestyle needs into consideration.

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

Are you an entrepreneurial star? It’s your time to shine!

Canada’s top entrepreneurs are true business stars. Join us in celebrating their achievements. Nominations close 30 April 2015. Submit your nomination today! ey.com/ca/eoy | @EYCanada #EOY

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ECONOMIC FACTORS JOSH BILYK

IMPORTANT FOR ALBERTANS TO KEEP THEIR EYE ON MARKET ACCESS

BY JOSH BILYK, AEG PRESIDENT

I

t’s on the minds of all Albertans – the sharp decline in oil prices is shaking confidence in the economy. Of course, the Alberta economy is intrinsically linked to oil and gas fortunes. However, it’s important to focus on the “big picture” as we continue to create lasting prosperity in Alberta.

Some oil and gas analysts predict that the days of $100 oil are forever behind us, that prices in the $70 range are the new normal. Saudi prince and billionaire investor Al-Waleed bin Talal made news in January when he suggested that it’s a “no brainer” that oil prices crashed, given the increased North American supply and soft global demand. He could be right. Then again, the markets regularly correct billionaires and industry analysts.

Regardless, it’s important to focus on the “big picture” as we continue to create lasting prosperity in Alberta. Now, more than ever, it’s critical we proceed with pipeline infrastructure to tidewater to the east, west and to the south.

If the analysts’ forecasts are correct, some riskier oil sands projects won’t be viable under the “new normal.”

The discounted price our producers receive for their product only makes matters worse for them and their suppliers across Canada.

There are significant challenges to all three proposed pipelines. Keystone XL to the Gulf Coast, Energy East to the Atlantic and Enbridge’s Northern Gateway all have a steep hill to climb before they ever become a reality. Each project must overcome

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concerns from local landowners, outrage from environmentalists and political machinations that are often difficult to understand.

At Alberta Enterprise Group (AEG), we believe business leaders can and should play a part in building public support for projects such as these. AEG members, ranging from janitorial service companies and restaurants to steel fabricators and advanced manufacturers, have a positive story to tell when it comes to being beneficiaries of the energy supply chain.

That’s why we developed the Canada Connects series of events, bringing delegations of business leaders to locations such as Washington, D.C., Ottawa and Quebec. We’ve seen, time and again, that this kind of outreach can turn idle bystanders into vocal proponents of energy infrastructure projects.

Likewise, it’s important to throw open the door and show some Alberta hospitality. We’ve hosted hundreds of business leaders from across North America on tours of oil sands mining projects and arranged business-tobusiness sessions with delegations from Quebec and Atlantic Canada in Calgary and Edmonton.

Every Canada Connects event pays dividends for the province in different ways. One consistent result is that both our members and our guests from abroad come away with a greater understanding and respect for each other and their unique business and regulatory challenges.

Looking forward, we have some

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

work to do in Quebec before we see TransCanada’s proposed Energy East project become a reality. We need to educate Quebec business leaders and their politicians on the economic benefits and the top-notch environmental performance of modern pipeline systems. Perhaps, most importantly, we need to work with Quebec to find mutually beneficial solutions to whatever challenges remain.

We think it’s time to invite the Quebec premier, Philippe Couillard, and a delegation of business leaders from that province to come to Alberta to see, first hand, our energy industry. We’d particularly like to have Premier Couillard visit the Capital Region and the Industrial Heartland to see the diversity of high-tech economic development he can expect to see in Quebec if energy development is allowed to proceed.

Capital Region business leaders don’t have to sit on their hands and helplessly watch politicians and lawyers argue over projects like Energy East, Northern Gateway and Keystone XL. We can all, in our own way, contribute to the cause of common sense resource development by simply activating our networks and telling our story. BIE

Alberta Enterprise Group is a member-based, non-profit business advocacy organization. AEG members employ more than 150,000 Canadians in all sectors of the economy. Visit www.albertaenterprise.cato inquire about membership in the AEG movement.

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International long distance and roaming charges outside the U.S. extra. © 2015 Rogers Communications. www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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URBANOMICS

THE MASTERPLAN VS. HOME CHOICES

THE MASTERPLAN

CONSUMERS DRI

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n Edmonton, as in other major Canadian price points the market will pay. cities like Vancouver, Calgary, Montreal It all sounds like simple math and and Toronto, there is a quiet controversy straightforward formulas. Of course it’s not. brewing. In some areas the stand-off is Urbanomics is often a hopeless casualty of tougher and nastier than others, but usutheories versus realities, strategy versus ally pegged on agreeing to disagree about logic, facts versus opinions, differing points what development the City is long-range of view and attitude. But there’s hope! planning, what development the municipalIn some areas, like Edmonton, at least ity’s master plan (and they all have one) will they are talking. allow, what permits will be issued and, ultiBy unfair and summarized definition, the mately, what and where builders will build conflicting urbanomics is about the City and JORDAN DAVIS, CHAIR OF THE URBAN DEVELOPMENT INSTITUTE EDMONTON REGION and choices the area’s consumers will have its approved Municipal Development Plan about the location of where to live.

(MDP) strategies and goals versus developers with exasAlthough the decision of “where to live” is unarguably perated concerns about the dragged out time it takes to get consumer driven, in some cities the consumers on the sidea permit, land availability and the artificially inflated cost of line are puzzled: if home ownership is still the dream, then land causing inadequate choice and unaffordable homes. why does it sometimes seem so complicated?

Urban planning issues have become hot-button topUnfortunately, the blunt, no-minced-words answer is ics, particularly in Edmonton and Calgary as well as urbanomics. throughout the country, and it has created a need for Municipal planners and officials – responsible for the negotiating and lobbying of the Urban Development portioning out and selling off lots and parcels of land, Institute (UDI), a non-profit association that represents servicing the land with everything from sewers, water, the land development industry at the provincial level. utilities to garbage collection, granting building permits With over 400 corporate members, the Edmonton-based and setting property tax rates – do what they have deterUDI Alberta represents thousands of individuals involved mined as best. in all facets of land development, including: developers, Developers and builders are in the business. They property managers, financial lenders, lawyers, engineers, project and calculate their costs for building the homes, planners, architects, appraisers, real-estate professionals, the buildings and the plazas on the land and what sale local governments, and government agencies.

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

URBANOMICS

THE MASTERPLAN VS. HOME CHOICES

VS. HOME CHOICES

VE THE LOCATION Late last fall, Jordan Davis, chair of the UDI Edmonton Region, voiced concerns to Edmonton City Council about proposed fee increases, development timelines, and their affects on affordability. He explained that proposed development fees have increased and because these are due at the beginning of the four to five year development process, they have the effect of increasing house prices as well as prices for industrial land and commercial real estate due to increased carrying costs.

Davis notes that while there have been improvements, it takes approximately 1,000 days total for Edmonton approvals – just under three years – based on City of Edmonton data. His caution is that the longer it takes for Edmonton approvals, the more expensive an Edmonton house is for an Edmonton family and the more expensive it is for an Edmonton store to run for a business.

In Edmonton, as in other urban areas, community concerns are about important consumer factors such as choice and affordability.

Davis points out that key indicators of Edmonton’s ability to attract people over the long term is housing choices and affordability. “Especially affordability,” he notes. “It’s one of the main criteria used in determining quality of life and is a major factor of whether or not people and businesses will locate here. Levies, fees and timing have a major influence in these prices. What we all need to do to continue stability is to control price increases. Our economic growth is a function of affordability.”

BY JOHN HARDY

The City’s stance is invariably complex and driven by various sustainability and environment goals and targets.

The former standoff is thawing a bit, with some urban planners working with official policy, but with a more carefully crafted balance, acknowledging and dealing with the business reality that, regardless what the well intentioned MDP says, home developers will not build something that won’t sell.

As urban planners, home builders and industry insiders agree, the ultimate consumer housing factor is supply and demand.

When it comes to the keys and quirks of location in any community, such as Edmonton, a recent RBC-Pembina Home Location Study surveyed the top reasons why people chose where they live: • The vast majority (79 per cent) of homebuyers chose to live where they do based on the cost of the home.

• Fifty-four per cent of residents still choose walkability, short commutes and access to rapid transit, even if it cost more to own or rent and they had to trade off size for convenience.

• Forty-four per cent preferred a more spacious home and yard for a lower home price despite having to drive to most destinations. BIE

www.businessinedmonton.com | Business In Edmonton Magazine | March 2015 www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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TRAVEL

AIR FRANCE-KLM INCREASES FLIGHTS TO CANADA

Air France-KLM has been providing flight service for 65 years and now offers Vancouver and Edmonton as new routes, making the airline the largest provider of flights between Europe and Western Canada.

Patrick Alexandre, EVP commercial-passenger business AFKL, says, “Both these route launches are a strong sign, reflecting the Air France-KLM Group’s commercial offensive and its desire to strengthen its position to and from Canada. We are pleased and proud to be offering our customers the largest range of flights between Europe and Western Canada. The complementary nature of Air France and KLM’s flight schedules gives customers a greater choice of connections via the hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. An even greater choice thanks to our partnership with WestJet, which enables us to offer our customers a network of 22 destinations in Canada.”

KLM will offer three weekly flights between Amsterdam and Edmonton, starting on May 5, 2015, and four weekly flights starting on June 22, 2015.

Attracted to Edmonton by the fast-growing economy and what the airlines hails as a “destination [that] attracts new talent every day and [has] significant business exchanges related to the region’s gas, petroleum, agriculture and forestry activities,” KLM will offer three weekly flights between Amsterdam and Edmonton, starting on May 5, 2015, and four weekly flights starting on June 22, 2015.

From May 5 to June 21, 2015, flights will be operated on Tuesday, Thursday and Sunday and as of June 22, flights will be operated on Tuesday, Thursday, Friday and Sunday.

KL 675 leaves Amsterdam-Schiphol at 14:35 and arrives in Edmonton at 15:35 the same day. KL 676 leaves Edmonton at 18:10 and arrives at Amsterdam-Schiphol at 10:45 the following day. Flights will be operated by Airbus A330-200 with 243 seats: 30 in world business class, 35 in economy comfort zone (which offers 10 inches of additional legroom and a doubled seat recline) and 178 in economy. The Edmonton-based flights are in addition to daily flights from Calgary.

AIR FRANCE-KLM

These new services to Vancouver are in addition to KLM’s offering of seven weekly flights to this destination from Amsterdam-Schiphol.

Air France-KLM describes Vancouver as “an important cosmopolitan coastal city in British Columbia with a praised quality of life.” Air France will offer up to five weekly flights between Paris-Charles de Gaulle and Vancouver. From March 29 to May 3, 2015, flights are operated on Wednesday, Friday and Sunday. From May 4 to September 13, 2015, flights are operated on Monday, Wednesday, Friday, Saturday and Sunday. From September 14 to October 24, 2015, flights are operated on Monday, Wednesday, Friday and Sunday. AF 374 leaves Paris-Charles de Gaulle at 10:35 and arrives in Vancouver at 11:50 the same day. AF 379 leaves Vancouver at 14:00 and arrives at Paris-Charles de Gaulle at 8:35 the following day. Flights will be operated by Boeing 777-200 with 309 seats, 35 in business, 24 in premium economy and 250 in economy.

These new services to Vancouver are in addition to KLM’s offering of seven weekly flights to this destination from Amsterdam-Schiphol.

Air France-KLM has a code-sharing agreement with WestJet that allows them to offer several WestJet operated routes departing from five Canadian cities. The airline also has a partnership with Delta and Alitalia for transatlantic flights. BIE RETAIL

SIMONS TO ANCHOR RENOVATED LONDONDERRY MALL

Londonderry Mall, which is undergoing a $130 million dollar renovation, gains a fashionable new tenant. Simons www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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OFF THE TOP

NEWS FROM THE MONTH

joins the mall in 2017 with an 88,000, bilevel anchor store.

“The success of our first Edmonton store demonstrates that the Simons experience resonates here,” says CEO Peter Simons. “The 20 VIC Management team is creating a community destination with their revitalization project at Londonderry and we are motivated to work with forward-thinking real estate partners.”

“Simons is a leading Canadian retailer of distinctive fashion and home décor merchandise that also cares about PETER SIMONS, CEO human experiences, which perfectly complements our vision for the new Londonderry,” says Stan Boniferro, vice president, retail strategies, 20 VIC Management Inc. “Our team has been working hard to solidify new retail options for those living in and around northeast Edmonton and the addition of Simons is the first of many exciting announcements to come.”

Founded as a dry goods store in Quebec by John Simons in 1840, the company changed and developed until it became known as a fashion retailor. Today, brothers Peter and Richard Simons continue the brand.

Simons features private labels alongside a great selection of national brands. The retail giant is headquartered in Old Quebec and has stores in Anjou, Laval, St.B r u n o , Sherbrooke, Quebec City, and Edmonton (West Edmonton Mall). Six new locations are under development across

Canada. Opening in Londonderry marks the first time, outside of Quebec, that Simons will operate a second location in the same city.

Simon’s private labels include fashions for men, women and the home.

Included in the eight private labels are: Twik for the offbeat, quirky young lady; Icone for the active, urban female professional; Miiyu, the line that provides lingerie for ladies; Contemporaine, for the stylish woman; i.Five, active wear for both men and women; Djab, street wear for men, Le 31 for the professional, contemporary man and Simons Maison for the home. Simons also includes a limited range from popular designers, including Comme des Garcons, Diesel Black Gold, Marc par Marc Jacobs and Y-3.

Shoppers at Simons enjoy in-store and online retail with products sourced from 50 globe-trotting buyers sold by over 2,000 employees. With over 170 years of retail experience and stores that have won awards for their interior design, Simons is a welcome addition to Londonderry Mall.

Londonderry Mall opened in 1972 and is managed and leased by 20 VIC Management Inc. The aggressive renovation project launched last fall and is anticipated to complete in 2017.

All the common areas will be redesigned and enhanced. New retailors and dining options will be offered. Londonderry Mall currently has over 150 stores and services, including Hudson’s Bay, Winners, Save-On Foods and Shoppers Drug Mart. BIE SIMONS LOOK BOOK

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

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CONSTRUCTION & RENOVATION BUILDING FOR LIFESTYLES

BLATCHFORD RENDERING. CREDIT: BLATCHFORD REDEVELOPMENT PROJECT

BUILDING FOR LIFESTYLES Many of Edmonton’s construction projects take lifestyle needs into consideration.

By Nerissa McNaughton

T

he construction industry has seen many innovations, from materials to processes. As our workforce continues to diversify in terms of culture and demographics, we are, increasingly, seeing another evolution: building with a focus on lifestyle.

The focus on building to suit lifestyle has a major champion in Edmonton’s much-anticipated Blatchford community, and as Mark Hall, executive director, Blatchford Redevelopment Project points out, this focus is not just for the health and wellbeing of the Capital City.

“It’s not often that a city the size of Edmonton is given the chance to develop 536 acres of raw land located minutes from its downtown core,” says Hall. “When given this opportunity, Edmonton’s city council decided to reimagine how an urban environment could be designed. One of Blatchford’s unique elements will be a focus on encouraging residents to walk, cycle and use public transit rather

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

than always relying on a vehicle. Building active communities is important to create a vibrant city. In addition to the environmental benefits of reduced car usage, a walkable community means healthier people and safer streets. A few of the design elements being planned to encourage active modes of transportation in Blatchford include building Edmonton’s first cycle track (protected bike lane), custom street furniture, pedestrian-scaled lighting, and wide sidewalks and boulevards. The intent is for Blatchford to serve as a model of active community design for other neighbourhoods in Edmonton and around the world.”

Construction on the long-awaited Blatchford development started in the spring of 2014 at the former municipal airport. So far, several buildings and one-third of the runways are being removed. Concurrently, the City is working on the zoning, architectural guidelines, building standards and engineering aspects of the project so that homes on the

Love Where You Liv

The world has changed. you’ve shown your dwelling during your time of Today’s business world is more transparent and ownership. personal than ever before, so why is real estate Liv offers clients the Liv REAL 3D advantage. still a numbers game? Here at Liv, we don’t see As the first in Edmonton to utilize this technolreal estate by the numbers or as a game. It’s not ogy, our Liv REAL 3D camera takes stunning about buying or selling. Real estate is about you.

3D walk-though images to make listings come Your home is your sanctuary. It’s where you laugh, cry, love, live and learn. When the time to life. Think of Liv REAL 3D as Google Earth comes to sell your piece of paradise, whether for listings. Using simple mouse clicks, viewers it’s your first condo or the family estate, we “walk” through the home and truly experience the properties they are interested in. Why does know that your memories, your firsts and your Sheldon Johnston, Broker & Owner, Liv Real Estate Sara MacLennan, Director of Marketing, Liv Real Estate Liv believe in Liv REAL 3D? Because Liv believes stories are in that house. That is why we offer in offering you the best possible advantage when a fresh perspective on real estate and a ground it comes to buying or selling your home. breaking new relationship between agents and sellers.

Founded in 1975 as K.W. Johnston Real Estate, owner Ken Johnston Selling your home is a big, emotional decision; we make you feel safe and comfortable during the entire process. With Liv, you’ll never have to operated the business as family-run firm. The brokerage grew to one spend time worrying about statistics or market analysis in the housing of Edmonton’s largest independent real estate brokerages by 1985. We still operate using those time-honoured family values. Each associate, market because we stay on top of these trends and facts for you. Even client, and administrative support member is part of the family, and more importantly, we educate our clients so they are part of the convertreated as such. sation at every turn, enabling them to make the best decisions about Our sole aim to help you Love Where You Liv. Whether you are ready their future, and we stand by our clients to ensure their best interests to move in or move on, we are ready for you. Contact us today and exare protected from beginning to end – and beyond. To us, your home eperince the new way to do real estate. is not a product or a paycheck. We treat it with all the care and respect

www.LivREAL3D.com

www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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CONSTRUCTION & RENOVATION BUILDING FOR LIFESTYLES

People have always been at the centre of the Blatchford community.

Housing will be designed to meet the needs of people at all stages of life — everyone from students to young professionals to families to seniors.

Housing types will be available in a variety of styles and price points. The community will also have 20 per cent affordable housing, including potential student housing for NAIT students.

west side can be pre-sold in 2016. Blatchford aims to have the first residents installed in 2016 – 2017.

The aggressive construction plan considers lifestyle from social, economic and environmental standpoints.

Hall explains, “The homes built in Blatchford will be a key part of ensuring these goals are met. All buildings will be designed to be energy efficient and to reduce water and energy usage. The builders who are going to be a part of Blatchford will drive much of the innovation that will increase the environmental sustainability of the homes.

The City is also looking at a holistic energy strategy for all the buildings in Blatchford that will reduce greenhouse gas emissions in the community.

“People have always been at the centre of the Blatchford community. Housing will be designed to meet the needs of people at all stages of life — everyone from students to young professionals to families to seniors.

Housing types will be available in a variety of styles and price points. The community will also have 20 per cent affordable housing, including potential student housing for NAIT students. Because Blatchford is about ‘building-in’ and creating a high-density sustainable neighbourhood, it will be the first community in Edmonton with no single-detached homes. All the homes will be low and mid-rise apartments and townhomes.

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

“In addition to the housing types, a key part of making Blatchford home for people at all stages of life will be the access to nearby amenities. A town centre will be built right in the community and Blatchford is already located near schools, businesses, shopping and hospitals. Residents will be able to easily connect to these amenities through public transit and trails and walkways.”

Blatchford has been ultimately designed to show the world Edmonton’s innovative and progressive thinking when it comes to construction. Locally, the community will provide a rich, lifestyle-focused way of life for its 30,000 anticipated residents. But you don’t have to live in the community to benefit. A 100-acre park will be a new focal point for festivals, outings and events.

“Combine the open spaces with all the places to shop or go for dinner or a coffee, and it will be a great space for Edmontonians and visitors to enjoy year round,” smiles Hall.

Projects such as Blatchford are just one way construction has evolved to help Albertans lead healthy, active lives, and this push is seen in the workplace as well. These days it is not uncommon to have a workout room in the office, workplaces designed around green spaces, rooftop patios and windows that maximize natural light. However, as we build to accommodate the marriage of the mind/body

CONSTRUCTION & RENOVATION BUILDING FOR LIFESTYLES

“...bathrooms that are too small to allow access via wheelchair or are not equipped to allow proper transfers to toilets...” ~Sean MacDonald

A STYLISH AND MODERN WHEELCHAIR ACCESSIBLE BATHROOM CREATED BY TRUE NORTH ACCESSIBILITY

The family-owned business builds and renovates homes that require barrier free access, walk-in bathtubs, elevator shafts, door widening and more, but the need for accessibility is not limited to one’s home. connection to the long hours at the office, Sean MacDonald from True North Accessibility points out, building to suit lifestyle encompasses far more than creating workspaces that accommodate active living.

True North Accessibility is Edmonton’s premier accessibility contractor. The family-owned business builds and renovates homes that require barrier free access, walk-in bathtubs, elevator shafts, door widening and more, but the need for accessibility is not limited to one’s home. A dis-

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

ability or limited range of motion does not preclude many from remaining in the workforce. Business in Edmonton talked to MacDonald about constructing for accessibility on the job.

First, he points out, a disability can happen to anyone.

“Other than age, motor vehicle accidents are the leading cause for a person to have accessibility needs,” he states.

“Second to this would be diseases such as amyotrophic lateral sclerosis, multiple sclerosis, muscular dystrophy, etc. The challenges in a typical office would be doorways that are not wide enough for wheelchairs; doors that are not equipped with automatic openers, or worse, have door closers on them (a door with a closer is very difficult for a person in a chair to navigate); bathrooms that are too small to allow access via wheelchair or are not equipped to allow proper transfers to toilets; and most importantly, stairs.

Even if a building is equipped with an elevator, there are often steps within an office to navigate. Even one step is too much for a person in a chair.”

However, when it comes to accessibility in the workplace, are we victim to the ideology behind Spock’s famous quote, “…the needs of the many outweigh the needs of the few?”

“We are all in favour of providing equal access to everyone,” MacDonald points out, “but the question remains,

CONSTRUCTION & RENOVATION

BUILDING FOR LIFESTYLES

“We are all in favour of providing equal access to everyone, but the question remains, how much of this financial burden should be laid upon the building owner? Building owners should (and do) remove all reasonable barriers to people with special needs, but is there a limit to the amount that they should be required to pay? That is a tough question.” ~Sean MacDonald

how much of this financial burden should be laid upon the building owner? Building owners should (and do) remove all reasonable barriers to people with special needs, but is there a limit to the amount that they should be required to pay? That is a tough question.”

While there are programs, such as the Residential Access Modification Program (RAMP) and numerous charities that earmark funds to help homeowners with the costs of accessible renovations, MacDonald has some suggestions for employers looking to build or modify their workplace:

install elevators, widen all the doorways, have larger bathrooms with at least one handicap stall and, if possible, don’t have any steps.

Edmonton is a city on the move. As we keep growing, we will keep building in ways that meet the many lifestyle needs of our diverse population. BIE

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www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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AD

COVER

TIM REID, NORTHLANDS CEO

TIM REID: ON WORKING AT AND LOVING EDMONTON’S ONE AND ONLY NORTHLANDS PHOTO BY EPIC PHOTOGRAPHY

A newcomer to the position of president and CEO, Tim Reid fits right into the Northlands culture, and looks forward to taking one of Edmonton’s oldest institutions into its new era.

By Nerissa McNaughton

N

orthlands is home and host of many of Edmonton’s most anticipated annual events, in addition to providing venues for concerts, weddings, graduations, trade shows and more. Overseeing all the action is Tim Reid, Northlands’ new president and CEO. Reid is a relative newcomer to the position, having taken the post in September 2014, however, he brings a wealth of knowledge and experience, not to mention a warm, affable, go-getter personality that makes him the ideal candidate for the job.

“I’ve always been in the venue and event management business and I have experience with a lot of capital proj-

ects,” smiles Reid. “To me, Northlands was the perfect job.

When I started to get into it and had a better understanding of the rich 136-year history, and met some of the amazing people, I was just humbled to have the opportunity to be part of the Northlands family and Northlands team. To me, it was a great challenge and good people to take it on with.”

Reid graduated from St. Francis Xavier University in Nova Scotia, and has also worked there in business development, capital projects and auxiliary services. Other career highlights include being commissioned to open the $25 million Bonnyville and District Centennial Centre; six years in Fort McMurray, where he opened the Suncor www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

25

COVER

TIM REID, NORTHLANDS CEO

“It’s interesting, I was one of those young people that didn’t know what they wanted to do.

I was in university because I was an athlete.

I was lucky to come out with two degrees.

Human kinetics and business.” ~Tim Reid

TIM REID, PRESIDENT AND CEO

Community Leisure Center, the largest recreational facility in the country; and working with the Regional Recreation Corporation of Wood Buffalo’s ONE™, where he was responsible for the design, construction, commissioning and delivery of services for all the new recreational properties across the municipality.

He has been recognized by Alberta Venture as one of Alberta’s top 50 influential people. Reid has also won a Wood Buffalo Big Spirit award for capturing the energy of the community and making it a better place to live, as well as being named one of the top 20 influencers in the Wood Buffalo region and earning a place in Fort McMurray’s Connect Top 40 under 40.

“It’s interesting,” muses Reid. “I was one of those young people that didn’t know what they wanted to do. I was in university because I was an athlete.” While he was playing football, he took on roles to organize school events and as fate would have it, he loved it. “I was lucky to come out with two degrees,” he says. “Human kinetics and business.”

As one can imagine, there is never a dull moment in this position. In fact, some of the moments are as comical as they are memorable, as evidenced by Reid’s first Canadian Finals Rodeo (CFR) experience. “To see an area get filled with dirt and to see over 1,400 animals come to our site!

The combination of the ranchers from Farmfair Interna-

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

tional and the cowboys from CFR is amazing to see in an urban setting in Edmonton,” praises Reid. “At 9:30 one night I walked out to the staff parking lot and there were 15 cows just standing outside the door, and that was normal!

Nobody was surprised,” Reid laughs at the memory. “A guy was trying to get them in line. It’s not what you expect to see at work!”

Dealing with bovines is something Reid takes in stride, but dealing with the elephant in the room takes a little more finesse. Luckily, finesse is something Reid has in spades.

“We need to find a future for Rexall Place right now,” Reid says in a serious voice. “One of the challenges, or opportunities, depending on the lens you have – I believe it’s an opportunity – is that the new arena will force us to change who we are.

“Northlands has been at the heart of the community for 136 years. We have to redefine ourselves to ensure we are at the heart of the community for the next 136.

With the Oilers going downtown, we have to be something different. So, we created an arena committee. We found 17 people external to the Northlands family and they will help us decide what to do with Rexall and they will provide a recommendation in April. They have an exploration committee. Under the direction of The Luxus Group’s Stephen Petasky, they will look at cities that have

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COVER

TIM REID, NORTHLANDS CEO

PHOTO BY EPIC PHOTOGRAPHY

had similar situations. The engagement committee, led by Mack Male, will ask the community what they want to see.

Harold Kingston heads the finance committee. Best prac-

“Over a million dollars a year is donated to other non-profits. We provide support in a number of different ways, not just in providing space to host events. We have a day of sharing where we pay all our employees to take a day off and work for another non-profit organization.” ~Tim Reid 28

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

tises, community input, and a financial model will all come out of this. To the credit of the board of directors, it takes a lot of leadership to look at the biggest decision you have and open it up to the community to see what they want.”

The Rexall Place decision, while a very big part of his life right now, is just one of the aspects Reid deals with on a daily basis. “You have to find out who the hot artists are for K-Days, what the playoff schedule is like and book Rexall around it,” he lists some of the ongoing priorities. “We probably don’t ever plan as far out as we like to, but as we redefine ourselves, we will emphasize great strategic planning, not just for ourselves, but the city of Edmonton.”

Reid is particularly proud of how Northlands gives back.

“Over a million dollars a year is donated to other nonprofits. We provide support in a number of different ways, not just in providing space to host events. We have a day of sharing where we pay all our employees to take a day off and work for another non-profit organization.” And on a personal level, “I’m a softie!” the president confesses.

“There are not too many charities that I won’t help out.

I generally like things involving young people in need of mentorship and support, such as Big Brothers Big Sisters of Canada. I’ve also volunteered to coach football in the past.”

COVER

TIM REID, NORTHLANDS CEO

3 convenient locations: Japanese Village (Edmonton) Ltd 2940 Calgary Trail Japanese Village Teppan Dining Ltd 10238 104 Street Tsunami Fine Food Inc. O/A Japanese Village Northgate 1084B 9499 137th Avenue

“I’m currently reading a book about helping people break out of the norm of how they think and see the questions you are being asked differently. An architect recommended this book.

It’s a series of examples on how to show people how to think about questions.” ~Tim Reid

Off the job, Reid, who describes himself as a “huge football fan and a sports fan in general,” enjoys spending family time with his wife and two boys. He’s an outdoor enthusiast that loves fishing. Then he lets us in on a little secret. “I’ve secretly fallen in love with the art of barbequing in the last few years,” he says conspiratorially. “If I can take a Sunday to make a great barbeque dinner, that’s what I’ll do!”

He’s also a reader. “I’m currently reading a book about helping people break out of the norm of how they think and see the questions you are being asked differently. An architect recommended this book. It’s a series of examples on how to show people how to think about questions. It’s been very, very valuable with what is going on with Northlands. It challenges your perception of things.

You come at them with a very different lens and the outcome can be very rewarding.”

Reid uses his experiences to share helpful advice for aspiring entrepreneurs. “One of the interesting things as a not-for-profit, is that there is a

sense you can’t naturally be an entrepreneur. My belief is that the best non-profits are the most successful businesses that I’ve bumped into. If you want to be successful as an entrepreneur, you need a strong vision. You have to develop a strong plan. You have to have the courage to take a little bit of risk, but most importantly, you have to have the dedication to stick with the plan, even when things don’t go as planned. In summary, I think the most successful non-profits will really capture an entrepreneurial spirit because it’s so competitive in the non-profit world and you need a way to stand out.

“Step outside your comfort zone and take a little bit of a risk. The most important thing is to make decisions.

Even if you are wrong, make a decision. That is one of the things that really constricts businesses – being afraid to make a wrong decision. If you can accept the fact that you are going to be wrong sometimes and be better from it, you’ll have success as an entrepreneur.”

Reid flashes his trademark smile when asked about his future and the

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www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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COVER

TIM REID, NORTHLANDS CEO

It was his young son that best summed up how he feels about his job...

His four-year old turned to him and said, “Dad, you have the best job!” future of Northlands. “I always say I’m the type of person that needs a challenge in his career. I like big change and I like to make things happen quickly. At Northlands, all those things are going to be here for a while.

“Northlands has a really bright future. I think it’s going to be something great. I don’t know what that is yet, so that is really motivating. It’s going to be different than it has been and different will be good for honouring the legacy and history that we’ve had. It will be good for the employees, volunteers, and the City of Edmonton.

“Northlands touches so many aspects of our community that people don’t even know about. Northlands is 136 years old with roots as an agricultural society, and it’s a non-profit that does a whole lot of great things to make Edmonton the best place to live in Canada. I think that is

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

why we are so fortunate to have over 1,700 employees that define our brand. We also have 1,200 volunteers that give countless hours and believe in what we are doing without asking for anything in return. We’ve got great shareholders and great leadership with our board of directors.”

As all great leaders confirm, one does not get to their present position without the help of others; and Reid is grateful for everyone that has helped him, personally, and Northlands on this fantastic journey.

“It’s so important to have great mentorship,” he points out. “I was fortunate at a young age to have a boss, Randy Duff, that terrified everyone else, but I was too young and immature to know that he should terrify me. He gave me incredible opportunities and was patient with my mistakes. He helped me learn a lot about leadership. I often think that a lot of opportunities I get today are because I had mentors early in my career. I was pretty blessed to go to a great university that I’ve stayed very connected to since I graduated, and I worked there after grad. I think having a great academic institution really helps define people.

As for Northlands, I can’t say enough about our volunteers. We rely on our volunteers so heavily to deliver our business on a daily basis, particularly when things get the most complex like K-Days, CFR and Farmfair International. We just couldn’t do it without our volunteers. They have this incredible wealth of knowledge and they bring it on a daily basis.”

Reid is happily settling into his role and relishing every moment, and it was his young son that best summed up how he feels about his job. During Farmfair, his four-year old turned to him and said, “Dad, you have the best job!”

Reid agrees. “I go to work every day where everyone else goes to have fun!” BIE

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Advocate. Educate. Connect.

Our New Brand Pillars: Advocate, Educate and Connect

By Janet M. Riopel, President and CEO

O

rganizations need to re-evaluate their positioning in the marketplace on an ongoing basis. What they discover in this process provides them with the opportunity to create changes that enhance value to their stakeholders. After more than a year of research and working with our members, the Edmonton Chamber has launched a new brand. This is an exciting time for us, as we look to deliver greater value to the business community through a more supportive, articulate, innovative and respected brand.

Our new brand focusses on the core work of the Edmonton Chamber and the value it provides for our members. This value is captured in our new organizational pillars: Advocate, Educate and Connect. These three words capture a wealth of meaning and intent about the activities and purpose of the Edmonton Chamber.

“Advocate” sums up the mission of the Edmonton Chamber, “To create the best environment for business.” This mission statement remains unchanged.

The organization pursues its mission by advocating and lobbying on behalf of its members. The actions of our policy team are closely guided by the goals and needs of our members. We have a very strong contingent of volunteers who give generously of their time to develop policies that will positively change the environment in which we operate.

This close working relationship is vital to the many successes that the Edmonton Chamber has had in the past and will have in the future.

I am excited to work with our members on

many of the key policy issues that face our business community.

The second pillar of our new brand is “Educate.” This is an area where the Edmonton Chamber delivers unique information for business that is not found anywhere else. The Edmonton Chamber brings in speakers from the worlds of politics, business leadership and practical insight.

These educational opportunities are available at reasonable and accessible price points, ensuring that even our smallest business members have the opportunity to gain important insight and knowledge.

In the coming years we are looking to expand our educational offerings. It is something that our membership is seeking and we look forward to delivering even more outstanding educational opportunities.

The final component of our brand is “Connect.” This is the longstanding mainstay of chamber work. No other organization in any community brings businesses together and connects them like a chamber of commerce. The Edmonton Chamber has a renewed focus on bringing businesses together at our events, through our website and social media, and in the community.

I am confident that our new pillars will guide the actions and purpose of our organization. Our quickly changing economy will present a whole host of challenges and opportunities, which the Edmonton Chamber intends to be poised to address. Working together with our members and partners, we will ensure that we create and maintain the best environment for business in Edmonton.

www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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Alberta’s Economic Competitiveness is Important to Our Members

T

he business community in the Edmonton region has driven the economic performance of Alberta and Canada in recent years as the leading region for job creation. In the wake of plunging oil prices and new provincial leadership adjusting to the fiscal turbulence, Alberta’s continued competitiveness is top of mind to our membership.

That means competitiveness is our focus. Here’s what we advocated to the province in 2014: Workforce, a fundamental driver of

competitiveness in Alberta, has been a top priority for our advocacy. Staff and volunteers seized every opportunity to enable development of our workforce, including engaging the Province on development and implementation of the Canada-Alberta Job Grant, Alberta Skills Grant and recognition of foreign credentials. We worked with the Alberta Chambers of Commerce on the Temporary Foreign Workers Program file, represented business in Alberta Education’s K-12 Curriculum Redesign activities, and will represent business as the Edmonton Public School Board launches a career pathways model in 2015 to support labour market relevant education – an outcome we believe should be the objective of a full range public postsecondary education. A good start would be to require work integrated LIFTING AND HEAVY HAUL SOLUTIONS PROVIDER OF CHOICE learning experiences for Throughout the energy corridor of western North America all programs of study.

Toll Free 1-855-560-5050 | www.ncsg.com Approval of the Northern Gateway Pipeline in June of 2014, with conditions, was a win for our members; but, conditions must be met before product will move. Our members recognize that, though technical considerations are important, relations between First Nations, business and government are a big barrier in getting Alberta energy products to market. Coordinated infrastructure and land use planning also impacts Prince Rupert, BC • Terrace/Kitimat, BC • Fort St. John, BC • Tumbler Ridge, BC • Grande Prairie, AB • Peace River, AB • Fort McMurray, AB the efficient movement of Edmonton, AB • Bonnyville, AB • Nisku/Leduc, AB • Drayton Valley, AB • Calgary, AB • Regina, SK • Soda Springs, ID • Billings, MT goods and services. We Sidney, MT • Great Falls, MT • Casper, WY • Midland, TX called for the Province to

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

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take a lead and re-engage First Nations to ensure the consultation framework regarding economic development was fair and transparent, and to establish Transportation Utility Corridors (TUCs) for efficient infrastructure builds, pipelines included.

We are pleased to see our input making a difference with the Provincial Government’s review of the Alberta Aboriginal Consultation Office and public recognition of TUCs as progressive land use planning by the Alberta Energy Regulator.

The Capital Region Board, a major player for strengthening our region, recently launched a regional economic development initiative beginning with marketing strategy for the region. Business – Edmonton and regional chambers – now has, for the first time in nearly fifteen years, a seat at the regional planning level to ensure the region is positioned to compete globally, as a region open for business, in the long term.

Our region must be competitive, but many of our members operate externally in tough global markets, such as manufacturers and processors, and often against state-backed firms. These two sectors are doing heavy lifting in the growth of the Edmonton region and we, the region and province, need that to continue. Yet, many mid-sized companies in these sectors indicate that the current provincial policy framework is a barrier. Our members believe the best way to realign relevant policy is through a business-led initiative with the province.

By working with businesses, the province can support a more competitive Alberta. But, our government must also become more competitive. It is unavoidable. A balanced budget is part of the fix and saving for the future is imperative. Getting better value for the dollar and improving productivity in service delivery will be the differentiator.

Business can play a bigger role to meet common needs with the implementation of consistent, performance-based procurement practices across all ministries that bring business expertise in to solve problems and share risk.

In the upcoming budget, difficult decisions must be made based on results and strategically investing where there will be a solid return.

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Step Forward

www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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Connection in Real Life Why Edmonton Chamber membership increases your opportunities to meet like-minded businesses

By Hussam Tungekar, Account Executive

B

uilding strong, strategic partnerships and business connections is more important now than ever before. One of the three pillars of the Edmonton Chamber of Commerce brand is connection, and we work to provide our members with opportunities to connect with each other and build relationships.

The Edmonton Chamber chatted with one of our new members, Scott King, principle advisor of Free Indeed, to more clearly understand why he joined the Edmonton Chamber. Free Indeed provides education and comprehensive financial planning to empower people to make wise decisions with their finances. King decided to join the Edmonton Chamber, “To be around like minded business owners who recognize that they have influence and want to use that influence to affect people’s destinies.”

Local unity and connection building is a key component of economic resilience, especially when it comes to developing business for the sake of growth. “People do business with people they like, trust and believe in,” said King.

This is the spark behind almost all business transactions. Consistent interactions with members of the community will generate awareness for your business, as well as build the foundation for prosperity when the marketplace faces challenges. The Edmonton Chamber’s networking events and luncheons provide the opportunity for like-minded people to come together.

Edmonton is a metropolitan city, but our citizens and businesses are community oriented. We have always gravitated towards supporting local organizations rather than foreign companies and prefer to do business with our local neighbours if permitted.

According to Statistics Canada, Alberta experienced an 18.5 per cent growth rate in

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

King’s advice for all business men and women looking to organically grow their business is to join the Edmonton Chamber and commit to attending events.

Simply have conversations, be curious, ask good questions and have fun. the establishment of small businesses from 2003 to 2013, second only to Ontario, which has a significantly larger population. In part, this statistic indicates Edmonton’s support of the local entrepreneurial spirit and Edmonton as a hub for the success of small business.

The membership directory of the Edmonton Chamber mirrors the reality presented by Statistics Canada. Our membership closely resembles the statistical distribution of small, medium and large businesses in the metropolitan Edmonton region. What sets our members apart is their interest in connecting with other members of the business community. In addition to their interest in connection, many of the members are engaged in the advocacy and educational offerings of the Edmonton Chamber.

King’s advice for all business men and women looking to organically grow their business is to join the Edmonton Chamber and commit to attending events. Simply have conversations, be curious, ask good questions and have fun.

We look forward to seeing you at our upcoming mixers and luncheons. Visit edmontonchamber.com/events for details.

THE RIVALS

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LUNCHEON

| DOORS 11:30 AM EDMONTON CHAMBER

SHAW CONFERENCE CENTRE - HALL C

FRIDAY, APRIL 10 | LUNCHEON 12:00 - 2:00 PM

THE RIVALS STARS VS OILERS

From 1997 to 2003, The Edmonton Oilers and Dallas Stars played each other in the playoffs an amazing 5 times. The 2015 Rivals Luncheon will celebrate this special era in Edmonton Oilers history.

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HOT STOVE LOUNGE The 2015 event will feature a Hot Stove with key players from the era including Mike Modano, Curtis Joseph, Jamie Langenbrunner, Marty McSorley, Guy Carbonneau, Claude Lemieux and Ron Low.

BOOK YOUR TABLE TODAY!

LUNCHEON TABLES A reserved table of 8 plus an NHL alumni guest (total 9 guests). Receive a charitable tax receipt for $4,000. Option to credit $5,000 towards a player or team’s fundraising efforts.

To purchase a luncheon table, visit the event website at alzheimersfaceoff.ca or contact the Event Director, Tim Garbutt, at 780-920-6169 or via email at tim@linxmarketing.ca.

$5,000

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Nationally, the figure is 747,000 people - 72% of all Canadians with Alzheimer disease are women. Learn the 10 warning signs.

One hundred percent of the net proceeds from the Alzheimer’s Face off are directed towards the Alzheimer Society of Alberta and NWT in support of research in Alberta’s universities. Proceeds are doubled by a oneto-one match from the provincial government.

alzheimersfaceoff.ca www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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Chamber Ball 2015 Framing Success

Guests got into the theme of the evening “ Framing Success� at the photo booth.

Premier Prentice and guests mingle at the reception.

Jerri Cairns, the 2015 Board Cahir of the Edmonton Chamber being sworn in by Mayor Don Iveson.

Blue Rodeo took to the stage to wow the crowd with their top hits.

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Gord Wiebe (centre), along with his wife Linda Wiebe, accepted the Northern Lights of Distinction Award from Janet Riopel.

Simon O’Byrne received the Edmonton Chamber’s thanks for his year of service as Board Chair in 2014.

Gord Butler, CEO of Lokken College received the inaugural Volunteer of the Year Award from the Edmonton Chamber.

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www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

37

Edmonton Chamber of Commerce | EVENTS |

Taste of the Chamber Showcase your personal brand as a guest or your corporate brand as an exhibitor before a unique combination of individuals. Enjoy an evening of networking in a unique setting and meet your next business opportunity.

Tuesday, March 10, 2015 Jubilee Auditorium 5:00 p.m. – 8:00 p.m.

Members $15.00 + GST

It’s an evening to sip, savour and socialize

Non-members $25.00 + GST

with some of Edmonton’s most outgoing

Food and beverage tickets available at the door

business professionals, community

*Must be 18 years of age or older to attend.

influencers and food enthusiasts.

Mayor’s 2015 State of the City Address Luncheon Join us for Mayor Don Iveson’s State of the City Address as he looks ahead to a new year and new opportunities for the City of Edmonton.

Monday, April 27, 2015 Shaw Conference Centre 11:30 a.m. – 1:30 p.m.

Members $74.95 + GST Non-members $94.95 + GST Tables of 10 available Sponsored by

T 780.426.4620 | F 780.424.7946 | edmontonchamber.com/events

T 780.426.4620 | F 780.424.7946 | edmontonchamber.com/events

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

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NEWS

CONTESTS AS CYBER-MARKETING

CONTESTS AS

CYBER-

MARKETING Two Edmonton friends change the world

T

JAY COWLES

he Edmonton friends and family of Jay Cowles and Rob Danard never imagined that when the two friends were graduating from Edmonton high schools and the Cowles family was well known for their family drug stores on Whyte Avenue, the two Edmonton boys would grow up to be the internationally successful and innovative partners whose brilliant idea would become a publicly traded company.

It all started in Edmonton. Cowles and Danard were able to combine their tremendous technology skills with their insatiable weakness for playing contests, and parlayed it into not only globally acclaimed software, but a state-ofthe-art business success story.

In the mind-boggling, digital and cyber age, most things change. Some changes come at warp speed, but some of the changes are based on the fact that, despite sophisticated technology, some things never change; like people’s fascination and infatuation with the thrill, the fun and the wishful-thinking of contests.

As with so many brilliant and effective ideas for plugging into the limitless value and efficiency of technology, the initial spark of an idea or a premise may sound easy and irresistible. The logistics and execution of the idea are the special skills that make it happen.

The tsunami of technology ideas have struck the always dynamic and creative advertising industry, especially the gamut of advertising consumer products and services.

Advertisers are getting the point. They have realized that the future (if not the present) of advertising and promotion is online, and when it comes to the popular options for online advertising and promotion, industry tracking and research has shown that neither digital online or banner ads can deliver the massive level of engagement that an effectively designed and implemented online contest sponsorship can.

More and more clients and brands are convinced that online campaigns are not only solid and effective ways for messaging, but, if done right, online promotions and con-

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

ROB DANARD

tests can deliver an impressive return on investment due to the new, added-value bonus of capturing the staggering volumes of consumers who get involved with fresh, exciting, effectively targeted interactive advertising and promotional campaigns, and particularly, online contests.

Last May, CEO Rob Danard and COO partner Jay Cowles launched their brilliant idea, Spriza, which consolidates contests into an ingenious company, Spriza Inc., a publicly traded company (SPRZ.) The Edmonton friends have not only created a spectacular social network site that is triggering a lot of consumer and industry buzz, but some industry insiders and major advertisers are calling Spriza “the Google of contests.”

“We have heard that and I can’t say it’s not flattering,” Danard grins. “But we are so much more. Yes, like Facebook, Pinterest or Twitter we are a subscriber-driven online global platform for contests. How Groupon is for coupons, Spriza is for contests.

“Online promotions are exploding and will soon eclipse traditional or online static advertising as the preferred method of choice. Advertisers are searching for alternatives to engage their audience with fresh and interactive strategies,” he notes. “Print or terrestrial ad contests cannot provide the level of engagement that a contest sponsorship can.

“Contests are an essential way to integrate online with traditional advertising by using television, radio, print and banner ads to promote the contest and the sponsor,” he enthusiastically points out that the unique site has more than 100+ contests at any given time and has had more than 5,000+ contests since last summer’s launch.

The company is paid directly through an ad agencies or directly through a particular brand or advertiser.

It also sits as an affiliate traffic driver, meaning it is driving commerce through merchandise sales, ticket sales, charity initiatives and subscriber downloads.

From that, Danard explains, Spriza gets a percentage of the sale amount.

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Spriza provides not only online contest participation but, for savvy advertisers and brands, strategically created online contests are proving to be an effective competitive edge, enabling advertisers and brands to not only target, but engage and lock in a massive niche audience that online contests can help them accumulate.

“Consumers access the Spriza contest through their mobile applications, which are available on iPhone, Android, Blackberry and Windows mobile operating systems, allowing consumers to not only browse, register and manage active contests, but access past and closed contests as well,” he says. “Visitors are required to register as a subscriber when they enter a contest and thereafter will use Spriza as a portal to view all contests that are interesting to them.”

The key difference between conventional online promotions and contests is technology, which Spriza calls advocate marketing. “The bigger the advocate you are, the

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better your chances of winning,” he outlines the value of social messaging advocacy and referrals. He grins about Spriza being a viral version of the vintage shampoo television commercial, ‘I told a friend, who told a friend, who told a friend…”

Danard is excited about Spriza’s uniqueness, providing advertisers and brands with a powerful advocate platform. Like most innovate and creative technology thinkers, he makes it sound so straightforward.

“Spriza publishes contest content through a variety of social media platforms, allowing for organic growth. Our website/mobile interface enables consumers to push notifications of contests to their personal social networks, causing the contest to grow exponentially.

Thousands and tens of thousands of your target consumers help to spread the word about the brand and the contest campaign.”

The Spriza logic and strategy offers incentives of added value for sharing and referring additional visitors (contest players) to the site and multiplies the numbers who are exposed to the contest.

“Spriza also includes the enticement of winning a prize, and it has been proven that the average contest player is prepared to share information as a routine part of the entry process. The winning experience drives our contests in a viral kind of way,” he explains with enthusiasm. The social contest page is organic and it keeps the database of referrals.”

The site uses business intelligence (BI) captured through Spriza’s reporting engine.

The advertiser or promoter (the business) can execute marketing strategies that capitalize on the captured consumer data, because Spriza’s reporting functionality provides detailed information about target audience behaviors and also valuable information about where their consumers are located online.

“It combines to make for much more effective – and costeffective – campaigns,” Danard says.

Spriza’s impact and appeal is impressive. Late last year the company announced that it entered into a contract with DoubleDown Interactive LLC to run a campaign for its DoubleDown Casino property, the highest grossing social game application on Facebook as well as the most shared game application.

Their ingenious idea is now a global marketing and software phenomenon. For various business-strategic reasons, Spriza is now California-based, but Danard is openly proud of the Alberta connection. “We are aligning ourselves with some of the biggest brands in the world. It’s a great feeling, and it’s a great reflection of the IT talent in Alberta.” BIE

MARCH 2015

WHAT DOES OFFICE SPACE REALLY COST? W

hen leasing office space, it’s important to know what is being charged, how that is being calculated and how it impacts the bottom line. Unfortunately, you can’t do that by comparing rental rates.

BOMA Standard allows for rent to be charged for common floor areas such as elevator corridors.

Office interior, Qualico Commercial’s EPCOR TOWER.

The price of leasing an office is based on an annual rental rate plus a proportionate share of property taxes and operating costs. By example, if the rental rate is $30.00 per square foot (psf ) and property taxes and operating costs are $18.00 psf, the rent for a 1,000 square foot (sf ) office would be:

a R/U ratio of 1.12 in Building B, a tenant would get 892 sf for the same cost.

BOMA 1996 (ANSI/BOMA Z65 1-1996) allows a landlord to charge rent for building common areas such as fitness and meeting room facilities and main floor lobby areas in addition to floor common areas. As with floor R/U ratios, a lower building R/U ratio is relatively more attractive for a tenant but the cumulative reduction is still detrimental. For Building C with a floor R/U area of 1.15 and a building R/U ratio of 1.10 a tenant’s space would only have 791 sf while rents would still be calculated on 1,000 sf.

(1,000 sf x $30.00 psf) + (1,000 sf x $18.00 psf) = $48,000 per year

While seemingly straightforward, it really isn’t because despite paying rent for 1,000 sf of space, the tenant will not actually control 1,000 sf. Why and how is that? The “why” is a desire to measure areas in a way that is fair to landlords and tenants. The “how” is by agreeing on standards for measurement and for allocating common areas. Examples are agreeing to measure from the centre of demising walls and having tenants pay for a share of common spaces. The problem is not having a single uniform standard to accomplish.

Even if BOMA Standard is agreed to, there is more than one such standard.

BOMA 1980 (ANSI/BOMA Z65 1-1980), still in use 35 years later, was the first widely adopted method that allowed a landlord to charge rent for common areas on a floor like washrooms and corridors in addition to occupied areas.

To determine how competitive a rental rate is and how well a building is managed, a tenant needs to know how efficient the floor plate is. With a rentable/usable (R/U) ratio of 1.15 in Building A, a tenant will rent 1,000 sf and get 870 sf. With

Tenants can be charged rent for common building areas, such as the lobby.

BOMA 2010 (ANSI/BOMA Z65 1-2010), the most recent version, continues the provisions established in the 1996 while also providing an option for R/U ratios to be applied across the whole building as an alternative to calculating them floor-by-floor.

Complicating things further, some buildings, regardless of their R/U ratios, provide more efficient spaces and more

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flexible planning modules and some use less tenant space to deliver heating and cooling.

How does a tenant resolve these variables? Here are two approaches that allow disparate alternatives to be compared more accurately: 1. Confirm the usable area provided for each building being considered. The rents should then be allocated to those areas, not the rentable areas. Based on the above examples, all with 1,000 sf of rentable area and $48,000 in total rents, this would provide the following: ILDING BU

ILDING BU

ILDING BU

2. Confirm how well the options under consideration accommodate the tenant’s operations. Again using the same base examples, if Building A can be built out for 5 employees, Building B for 6 employees and Building C for only 4 employees, this would provide the following: ILDING BU

ILDING BU

ILDING BU

$48,000 per annum/870 usable sf = $55.17 psf per annum $48,000 per annum/892 usable sf = $53.81 psf per annum $48,000 per annum/791 usable sf = $60.68 psf per annum

Three options with identical rates become much different when costs are allocated to usable rather than rentable areas.

$48,000 per annum/5 employees = $9,600 per employee per annum $48,000 per annum/6 employees = $8,000 per employee per annum $48,000 per annum/4 employees = $12,000 per employee per annum

Again, three options with identical rates become much different when costs are allocated to what the space can provide.

With information like this, any tenant should be able to make better real estate and business decisions.

About the author: Ken Cantor is Vice-President, Commercial Development, Northern Alberta for Qualico Commercial.

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BOMA CANADA WELCOMES 2015 BOARD OF DIRECTORS T

he Building Owners and Managers Association of Canada’s Board of Directors, Staff and the Chief Staff Officers (CSOs) of its eleven member local associations gathered in Phoenix, Arizona for its Winter Business Meetings January 14-16, 2015. The meetings were the first under the leadership of the association’s new Chair, Randal Froebelius.

BOMA CANADA’S 2015 BOARD OF DIRECTORS INCLUDE…

CHAIR: RANDAL FROEBELIUS President Equity ICI Real Estate Services Toronto, ON Randal Froebelius is a seasoned real estate professional with over 25 years of experience in property management, leasing, project management and construction. Randal holds a Bachelor of Engineering Science (Civil) degree from the University of Western Ontario, an MBA from the Richard Ivey School of Business and is a Licensed Professional Engineer in the Province of Ontario. He has held progressive positions with construction, real estate development and management companies throughout his career.

In 2004 Randal founded Equity ICI Real Estate Services, a mid-sized property management firm based in Toronto, Canada. Equity ICI provides property management, leasing, construction and facilities management services to a variety of investor and institutional owners. Equity ICI’s portfolio is focused on urban retail, residential and office properties in Toronto’s core. Randal was also a key member of the MaRS Discovery District Real Estate team, overseeing property management and construction of the MaRS Phase 1 and Phase 2 development, an urban innovation hub, from 2005 to 2014. Prior to Equity ICI, he led property operations for the Kolter Property Company, responsible for a large commercial office real estate portfolio in Toronto and Dallas.

Randal is currently Chair of BOMA Canada. Preceding his time with BOMA Canada, Randal was Chair of BOMA Toronto. His involvement in BOMA has included the oversight committee of the $60 million BOMA Conservation and Demand Management program, an incentive program that BOMA administered on behalf of the Province of Ontario to encourage commercial building owners to complete energy conservation projects.

Randal also represented BOMA as a member of the Accessibility Directorate of Ontario’s (AODO) Standard Development Committee for the Built Environment, an initiative of the province that will see Ontario accessible to all Ontarians with disabilities by 2025, and the 2013 Elliott Lake Mall Collapse Inquiry.

Randal is also a member of the National Association of Industrial and Office Properties (NAIOP) and the Canadian Condominium Institute.

EDMONTON

O F F I C E

VAC A N C Y Q4 - 2014

Overall Vacancy: Downtown Vacancy: Suburban Vacancy: DISTRICTS Financial Government 118 Avenue 124 Street 149 Street Eastgate South Side Summerside West End Whyte Avenue Sherwood Park

8.5% 8.0% 9.2% 8.2% 7.4% 4.2% 12.7% 4.3% 11.5% 8.7% 9.8% 14.0% 10.8% 10.2%

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DIRECTORS FIRST VICE-CHAIR:

Don Fairgrieve-Park Senior Vice President, Real Estate Services (Calgary/Winnipeg) Bentall Kennedy (Canada) LP Calgary, AB

SECOND VICE-CHAIR:

SECRETARY-TREASURER:

Anne Marie Guèvremont Director of Property Management GWLRA with GWL Realty Advisors Montreal, QC Benjamin Shinewald President and CEO, BOMA Canada Toronto, ON

Kim Saunders Property Manager, East Port Properties Limited St. John’s, NL

DIRECTORS Pierre Azzi PresidentFour Bridge Properties Ottawa, ON

Dean Karakasis Executive Director BOMA Ottawa Chair – CSOC Ottawa, ON

Tim Doherty Property Manager Fortis Properties Moncton, NB Neil Lacheur Vice President, Property Management Bentall Kennedy (Canada) LP Toronto, ON Derek Page Director, Real Estate Management Oxford Properties Vancouver, BC Jim Preece President & CSO Toronto, ON Ken Skinner Parking Services Manager Crombie REIT Halifax, NZ

Darren Klassen Vice President, Real Estate Management Services Colliers International Winnipeg, MB Lisa Pegg Centre Manager, Victoria Square Shopping Centre, Bentall Kennedy (Canada) LP Regina, SK Z. A. (Tony) Prsa Vice President, Alberta Operations Harvard Property Management Inc. Edmonton, AB Wayne Purchase Vice President, Commercial Real Estate & Development Martek Morgan Finch Incorporated St. John’s, NL

The Building Owners & Managers Association of Canada is the voice of Canada’s commercial real estate industry with over 3,200 members in regional associations across Canada. For more information, please visit www.bomacanada.ca

4 March 20152015 | BOMA Edmonton Newsletter | www.bomaedmonton.org 46 March | Business In Edmonton Magazine | www.businessinedmonton.com

A CHANCE TO SHINE FROM COAST TO COAST

At Devlin Construction Ltd, we believe in providing you the best services in the market today.

MARIE-CLAUDE CABANA, COMMUNICATIONS COORDINATOR, BOMA QUEBEC

T

he commercial real estate spotlight is on Quebec this year. Not only will they be hosting their local edition of the BOMA Awards – La Belle Province will also be welcoming the ROC from September 13 to 17. That’s because BOMEX® will be celebrating its 25th anniversary in Quebec City. The grand finale will of course be the BOMA Canada National Awards Gala.

ABOUT THE BOMA AWARDS Let’s take a step back. The quarter century-old BOMA Awards, are the brainchild of BOMA Canada. The awards initially focused on buildings.

The goal of The Outstanding Building of the Year (TOBY®) competition was to acknowledge and encourage the pursuit of quality and excellence in commercial real estate. It was also meant to reward property managers and owners who distinguished themselves from their peers. Over time, the recognition program grew to include the Pinnacle® Awards and the Earth® Awards. The awards program offers several opportunities to compete, such as: The TOBY® Awards, in which competitors can choose from 14 different categories ranging from large-scale properties, to renovated buildings, to industrial building complexes,

through to historic properties. The Pinnacle® Awards focus on innovation, teamwork, outstanding customer service and commitment to clients. The Earth® Awards seek to recognize the preservation of resources and environmentally sound commercial building management practises. The TOBY® and Earth® Awards are open to any type of property with a minimum of 50% of office space. All property management teams and companies who supply products and services related to property management can vie for the Pinnacle® Awards. However, in order to compete at the national level, one must have won at a local association awards competition in the awards cycle entry year – in this case, 2015. Winners in one of the Outstanding Building categories only at the national level can move on to the International level!

DISCOVER BOMEX® 2015 BOMEX® 2015 will be celebrating its anniversary in style. This year’s theme is “History forms - Technology transforms” and what better setting than historic Quebec City. More than 500 people are expected to attend commercial real estate’s most important three-day “happening.” Between visits to breathtaking vistas, participants will be able to choose from twenty conferences and workshops; building tours and networking events. Guest speakers include Moment Factory’s Eric Fournier. One of this Montreal-based new-media company’s claims to fame is the floor visuals, lighting and interactive elements it has brought to two Super Bowl half-time shows.

BOMEX® 2015 is also one of the most important commercial real estate trade

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shows in Canada. About 80 exhibitors will present innovative products in sectors as diverse as energy, structures and safety.

SO WHO WILL TAKE THE STAGE? Well Canada, that’s what we’ll find out on September 17th. BOMEX® 2015 will culminate with the BOMA Canada National Awards Gala. The best and the proudest of Canada’s real estate community will get the opportunity to showcase their work on that one night. But only one will win in each category. Who will it be? Well, that depends on who wins at the local level. And there’s only one way to find out: Be there!

For more information, visit bomex2015.ca

REAL ESTATE

REAL ESTATE IN EDMONTON: IT’S VERY OPTIMISTIC

Real Estate in Edmonton: It’s Very Optimistic The assessments are in and the numbers look good. The latest results show the continuation of a three-year upswing, and even though a slowdown is expected in the near future, optimism is high for the real estate market overall.

By Nerissa McNaughton

M

oneySense’s Canada’s Best Places to Live: 2014 tial and $43 billion for non-residential). ranked Edmonton 8th overall out of 201 locations, On the residential side, the median assessed value for a beating the beautiful Vancouver (25th place for the dissingle family home is currently $401,000, which represents trict and 28th for the city), the metropolitan Toronto a 7.1 per cent increase. Other homes, such as condomini(32nd place) and even Montreal (169th ums and townhouses have a median place). The city to take first place was assessed value of $228,500, a 5.3 per none other than Edmonton’s suburb, cent increase. The community with the St. Albert. When MoneySense broke largest increase is Quesnell Heights, the list down by best large-sized citwhich rose 13.9 per cent from last year ies, Edmonton rose to 3rd place. and boasts an average growth rate of Clearly, there are many reasons to 3.4 per cent over the last five years. The love living and working in Edmonton, commercial and industrial sectors also and the real estate numbers reflect saw a joint increase of 2.8 per cent. that. The City’s 2015 property assessOverall, the City anticipates $1.3 bilments (reflecting conditions as of July lion from property taxes in 2015, which 1, 2014) shows 362,223 properties, will make up about 57 per cent of the 337,814 of which are residential and City’s operating budget.

24,409 non-residential. This transJohn Rose, the City’s chief econolates to $165 billion in total taxable mist, is happy with the numbers. “We asset value ($122 billion for residenwere beginning to overheat in 2012 JOHN ROSE, CHIEF ECONOMIST, THE CITY OF EDMONTON www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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REAL ESTATE

REAL ESTATE IN EDMONTON: IT’S VERY OPTIMISTIC

“What makes Edmonton a great place to get into real estate? Affordability.

When you adjust for the high incomes you get here, which are 20 per cent above national average, and when you adjust against the very modest real estate increase, affordability is the first thing that comes to my mind.” ~John Rose

and 2013,” says Rose. Since we got into 2014, we saw costs level off and we are in a much more balanced situation in terms of land, labour, etc. We are experiencing a phenomena quite common among large Canadian municipalities.

We have growth focused on the core and the periphery of

Edmonton, and its close proximity to Fort McMurray, is far from immune to economy fluctuations due to rising and falling oil prices. the city. People continue to seek out single family homes on the periphery, but we have seen a significant bump up in population in the downtown core and now have a number of projects underway or proposed that will significantly

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increase our downtown area. Included in this is a dedicated number of rentals. This is very important. Rental vacancy rate has come way, way down. In many areas of the city, the vacancy rate for rentals is zero. To see developers put up rentals downtown is very good news indeed.”

Edmonton, and its close proximity to Fort McMurray, is far from immune to economy fluctuations due to rising and falling oil prices. Does Rose expect this to affect the real estate market in 2015? “Unfortunately yes, in the sense that we will experience slower growth in 2015,” says Rose, “But I’m not, at this point, expecting a recession environment like 2008 or 2009. I’m seeing slower growth. People will feel that. Many projects announced or considered may be stretched out as developers wait to see the population growth. Opportunity gaps between Edmonton and other parts of Canada are reduced and there is less incentive for people to immigrate from the east. That is going to take the heat off the rental and housing market in general. We’ll see some slowing, but I’m not anticipating we will go through the negative experience we had in 2008/2009.”

Regardless, Rose is excited about the Edmonton real

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REAL ESTATE

REAL ESTATE IN EDMONTON: IT’S VERY OPTIMISTIC

GENEVA TETREAULT, PRESIDENT OF THE REALTORS® ASSOCIATION OF EDMONTON

“Oil prices can affect employment rates and migration rates in this province. These two factors definitely affect the housing market. A sustained loss of jobs eventually results in an increase in inventory and reduction in housing prices.” ~Geneva Tetreault

estate market. “What makes Edmonton a great place to get into real estate? Affordability. When you adjust for the high incomes you get here, which are 20 per cent above national average, and when you adjust against the very modest real

“For all residential sales, last year the top selling neighbourhoods were Oliver, Rutherford and downtown. ” ~Geneva Tetreault estate increase, affordability is the first thing that comes to my mind. Secondly, the real estate market in Edmonton is backed up by a strong economy. We’ll see a slowdown, but when you think of the major developments, you are not concerned about the next 12 months. Think about the next 12 years! Everyone I’ve spoken to on the energy side agrees

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energy will come back and we’ll see growth again in the 2016+ time frame.”

Geneva Tetreault is president of the REALTORS® Association of Edmonton. “Sales of residential property through the Edmonton Multiple Listing Service® (MLS®) System in 2014 in the Edmonton census metropolitan area, were over 11 per cent higher than in 2013, exceeding growth expectations by a large margin,” confirms Tetreault. “This increase was reflected across all property types including a 9.8 per cent increase in sales of single family detached properties, an over 11 per cent increase in condo sales and a 25.4 per cent increase in duplex and townhouse sales. There were 18,991 residential sales reported in 2014 as compared to 17,077 in 2013.

“For all residential sales, last year the top selling neighbourhoods were Oliver, Rutherford and downtown. If you are just talking single family, then the Hamptons, Summerside and Rutherford come out on top for Edmonton. Morinville comes out on top for single family sales in the Edmonton census metropolitan area.”

Like Rose, Tetreault also weighs in on the fluctuating

REAL ESTATE

REAL ESTATE IN EDMONTON: IT’S VERY OPTIMISTIC

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“We don’t feel the Edmonton market is overvalued, as we sit well below the national average and are in a strong position when compared to other major cities. Markets like Toronto and Vancouver are definitely overvalued.” ~Geneva Tetreault price of oil. “Oil prices can affect employment rates and migration rates in this province. These two factors definitely affect the housing market. A sustained loss of jobs

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53

REAL ESTATE Professional Development

REAL ESTATE IN EDMONTON: IT’S VERY OPTIMISTIC

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eventually results in an increase in inventory and reduction in housing prices. Low oil prices and a low dollar can also have a positive effect on industries such as tourism and exportation to the U.S.. And, of course, low prices at the pump mean more money in consumer’s pockets.”

As for the recent media stories about overvaluation in the Canadian real estate market? She has some very good news for Edmontonians. “We don’t feel the Edmonton market is overvalued, as we sit well below the national average and are in a strong position when compared to other major cities,” informs Tetreault.

“Markets like Toronto and Vancouver are definitely overvalued. Because they make up such a large percentage of the Canadian market, the national average is skewed. Real estate is local, and when we look at what is happening in the Edmonton region, prices seem to be fairly balanced.”

While it is impossible to predict

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the future of the real estate market in Edmonton, Tetreault, like many others in the industry, have a positive, yet cautious outlook. “I think we are really in a wait-and-see mode.

There are a lot of unknown variables including our provincial economy, a possible increase in mortgage rates and booming downtown development projects that can all affect our housing market. The Association is cautiously optimistic and believes that we will continue to have a stable market. We will likely plateau in price and sales volume, and not continue to see the increase that we have over the past four years,” she says.

The real estate market in Edmonton looks great when you look at it by the numbers, and when you also factor in things about Edmonton like our beautiful River Valley, many festivals, lively nightlife and no shortage of events for our many sports fans, it is clear that year after year, investing in Edmonton pays off. BIE

OIL & GAS

OIL PRICE JITTERS

Oil Price Jitters The pros think it through

By John Hardy

T

here’s a buzz about oil prices. From the cubicles in Edmonton House, the merchants at West Edmonton Mall, over apps and cocktails at RGE RD and (where it counts) in the board rooms of Manulife Place.

The oil and gas industry, and the leaders who guide their companies through sunny days and still waters as well as stormy days and turbulence, don’t have the knee-jerk luxury of some media. The steady and stable leadership strategy is a stark contrast to the conventional media stereotype that negative, bad news gets headlines and positive, good news rarely gets a mention.

Since late last fall, the momentum of media attention and scrutiny has worked over time about the skyis-falling sagging prices possibly causing slowdowns, shut downs, layoffs and other negative navelgazing gloom and doom, but there LORNE BOZINOFF is widespread industry hesitation to consider it a crisis – not just yet.

Savvy oil and gas insiders are cautious because they have been there before and survived various industry mood swings, up cycles, down cycles and baffling flat cycles.

There’s a significant disconnect between expert, both industry and analyst, interpretation and Canadian and Edmonton consumer interpretation and opinion about slumping oil prices. “Canadians are divided on whether

falling oil prices are bad for the economy. When it comes to their own personal lives, they believe it’s good news,” says Lorne Bozinoff, president and founder of Forum Research, which conducted a revealing late-January poll about Canadian opinions about oil prices.

“With crude oil below US$45 and gasoline selling for less than $1 a litre at the pumps, Forum respondents were asked whether it is good or bad for the economy. Fortysix per cent thought it was good for the economy, while 42 per cent said they thought it was bad for the economy.

“When asked whether low oil prices were good for them personally, 79 per cent thought it was good, compared with 16 per cent who thought it was bad. Among Albertans, 54 per cent said low oil prices were good for them personally, compared with 41 per cent saying it was bad,” Bozinoff explains. “They are differentiating two things, themselves and the country. They do realize we have a resource-based economy.”

Industry watchers have several speculation angles, particularly after almost five years of good times: America’s increasing supply, the world’s sagging demand, the strong U.S. dollar, the likely but politically-denied price war being waged by the Saudis against Russia, Iran, the U.S. and others. www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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OIL & GAS

OIL PRICE JITTERS

KEITH SCHAEFER EDITOR AND PUBLISHER OF THE INDEPENDENT OIL AND GAS INVESTMENTS BULLETIN

SCOTT SAXBERG PRESIDENT AND CHIEF EXECUTIVE OFFICER OF CRESCENT POINT ENERGY. PHOTO BY EWAN NICHOLSON PHOTO VIDEO.

MAC VAN WIELINGEN . PHOTO BY EWAN NICHOLSON PHOTO VIDEO.

“They both have strong arguments. I personally believe it’s a price war, but the geopolitical that could result are potential regime changes in Russia, Saudi Arabia and Venezuela. No doubt about it. The ramifications of what’s happening are very interesting.” ~Keith Schaefer

We sampled the responses and insights of three respected industry professionals who speak from valuable experience and much expertise.

Mac H. Van Wielingen is an iconic oil and gas industry insider and founder of ARC Resources, ARC Energy Trust and co-founder of ARC Financial Corp. He is considered one of Canada’s leading financial experts in the energy sector, with more than three decades of investment research, corporate finance and direct investment experience.

Scott Saxberg is as close to an oil business ‘phenom’ as the industry may get. He is the dynamic and driven by results 47 year-old founder, president and chief executive officer of Crescent Point Energy. Widely acclaimed as a visionary, Saxberg openly admits that a key part of his company’s long term strategy is “to be steady, solid, well positioned and patient, because downturns can often be huge opportunities.”

Keith Schaefer is a plugged-in oil and gas expert, editor

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

and publisher of the authoritative and independent Oil and Gas Investments Bulletin. He is widely respected for his oil patch savvy, his contacts and his industry expertise.

“Large swing cycles were driven by changes in technology, politics as well as smaller bands of volatility within those cycles.” ~Scott Saxberg “Yes prices had been stable and relatively high,” agrees Van Wielingen. “The global economy and demand were expanding, production outages constrained total supply,

OIL & GAS

OIL PRICE JITTERS

except for the growth in oil shale in the U.S. and oil sands in Canada. Shale was the surprise. Stable high prices combined with easy low cost credit in the U.S. fueled the oil shale boom.”

Saxberg also acknowledges the past five or more boom years. “Large swing cycles were driven by changes in technology, politics as well as smaller bands of volatility within those cycles. We are a commodity. Like any other commodity, there is a supply and demand balance that fluctuates based on a variety of factors including access to capital, technology, costs, politics and the overall growth in the global economy.

Van Wielingen suggests a resolution which may also result in a changed industry. “There is an always present cyclical element relating to the macro economy and commodity cycles. The commodity cycles are usually characterized by excessive inventories and then demand weakens, often in tandem with a slowing of world economic growth. Prices fall and a correction commences. I think this time may be different. Sorry!

Although there are cyclical elements to this downturn, the difference is the response to the cumulative impact of new drilling and completion technologies like horizontal and multi-frac. Capital spending will collapse, drilling and many companies will collapse. The new technologies will continue to advance along a learning curve with better results and ever higher efficiencies.”

Even oil industry insiders can’t be certain whether this is a price war or a global economy game of chicken.

“They both have strong arguments,” Schaefer winces and shrugs. “I personally believe it’s a price war, but the geopolitical that could result are potential regime changes in Russia, Saudi Arabia and Venezuela. No doubt about it. The ramifications of what’s happening are very interesting.”

Van Wielingen also feels it could be

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OIL & GAS

OIL PRICE JITTERS

“Any positive news on infrastructure additions to access global markets could provide some much needed optimism. It could be one to three years but in less than a year, the depth of this gloom will have abated.” ~Mac Van Wielingen

a bit of both. “There is a form of a price war raging. The Saudis have said that they have had enough and will no longer play the swing producer role and cut production to make room for U.S. shale in order to hold the price. Instead, they are letting the market allocation process work.”

Saxberg is positive about an ultimate resolution. “There are lots of theories about market share versus the U.S. or pushing other OPEC members to cut share in a supply cut or global political factors. I don’t believe Saudi cares where the supply correction comes from, the quicker and the lower prices fall, the longer the period of stability we will have coming out of this. This cycle will highlight the Unites States’ weakness in their ability to grow unconventional oil and gas, which will ultimately create a more stable price environment for the longer-term.”

“If this price drop is about geopolitics, I think we’re here for two years,” according to Schaefer. “If it’s price war, I think it’s one year. But if it is a price war, the global oil price comes down to how fast and how much the U.S. industry cuts back production.”

Although all three knowledgeable industry experts and insiders are leery about guesswork and crystal ball gazing,

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

they have professional opinions about time frame.

“Any positive news on infrastructure additions to access global markets could provide some much needed optimism,” Van Wielingen explains. “It could be one to three years but in less than a year, the depth of this gloom will have abated.”

Saxberg details that “a declining rig count coupled with lower access to capital will ultimately dictate how quick of a response we see. The North Dakota Basin, which is one of the largest and most mature unconventional plays in the U.S., will provide the earliest indication of that supply change. After this correction, we’ll have another five to six year period of strong energy prices, with periods of shortterm volatility, similar to previous cycles.”

Somewhere between a crap shoot and a dart board is the insider guess about actual prices by the end of 2015.

Van Wielingen: “In the US$50 to US$60 range and even some periodic spikes to higher prices.

Schaefer: “US$65, WTI.” Saxberg: “I can see a scenario on the low end in the high US$60s with the potential for higher prices – above US$80 if North Dakota production falls prior to mid-2015.” BIE

HENDRIKS CONSTRUCTION LTD.

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TH

BUSINESS ANNIVERSARY Hendriks Construction | 40 Years | Page 1 www.businessinedmonton.com |

Business In Edmonton Magazine | March 2015

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HENDRIKS CONSTRUCTION LTD. Hendriks Construction: A Family Company with Family Values

By Nerissa McNaughton

A

loys (Al) Hendriks has always liked to design and build things, and with Hendriks Construction he has done more than build some of Edmonton’s finest structures. He and his team have built a company with a solid reputation for honest, high-quality work. If you have yet to hear about Hendriks Construction, that is because they seldom advertise through print or media. They don’t need to. Their reputation creates such word-of-mouth buzz that their project calendar is overflowing clear through 2016.

“I had been working here in Canada since 1958,” says the fam-

ily patriarch who emigrated from Holland. “I saw how things were done here in Edmonton and thought, ‘hey, I can do the same or a little better on my own terms’.” His own terms meant launching Hendriks Construction. Although he had not previously owned a company, Al had performed engineering and construction work in Holland. The company’s original location was 124 Street and 106 Ave, but when Hendriks designed and built the commercial building at 8711 50 Street, Al liked it so much, he decided it would be the new Hendriks headquarters.

“When I opened the door, I scheduled myself one year to get

HENDRIKS CONSTRUCTION PROFILE

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Hendriks Construction | 40 |Years | Page 3 2 Hendriks Construction 40 Years | Page www.businessinedmonton.com | Business In Edmonton Magazine | February 2015 61

HENDRIKS CONSTRUCTION LTD. going,” he smiles. “Within days, I had my very first request for a project. That was for a group of five doctors whom were in need of investments. Over the next several years, I built several large residential projects for them and together, the projects were worth $10 million and $12 million (1970 dollars).”

The pace didn’t let up. In fact, it just kept increasing. Within a month and a half of opening, Al found himself in need of more staff. The Woodcroft Branch of the Edmonton Public Library, the courthouse in Stony Plain, the Ukrainian Cultural Heritage building, Boyle McCauley Health Centre, the William Lutsky Family YMCA, St. Thomas More Catholic Church and restoration work on the Alberta Land Titles Office are just some of the many projects to showcase Hendriks Construction’s fine work.

Hendriks was also proud to be selected for the three $9 million Central Park Lodge Retirement Communities projects, which were built in Edmonton, Calgary and Winnipeg.

A company with an outstanding reputation, many successful projects and a heart for giving back. Can it get any better? Yes it can. Hendriks is a family business, and that means the company also runs on good-old-fashioned family values. All of Al’s children have worked at Hendriks Construction, starting in entry level positions and working their way up. John and Perry swept floors and dug ditches during their summer holidays. Perry officially joined Hendriks after graduation from the Northern Alberta Institute of Technology’s (NAIT) building construction engineering program. Today he is the general manager, although, as he says wryly, “I still have my same desk!”

John also joined the company the same year as Perry, prompting another kind smile from his father as he happily muses.

“Those boys have been with me since day one.” In 1991, Al’s youngest son, Allen, finished his journeyman carpenter apprenticeship at NAIT and came on board. Next was his daughter, Angie, who upon her completion of her Red Deer College studies, joined in 1999 as the office manager. For a time, Perry’s wife Joanne also worked in the office. “With our family team, we have developed a very lean and efficient construction company,” says Al. Things have come a long way since Hendriks was launched with just four employees. The family business has swelled to approximately 20 staff in the field and office. Edmonton’s robust economy and ongoing construction projects have not made it difficult for Hendriks to find staff.

“For labour we have a core group, what we have had for years and years,” confirms Al, proving that the outstanding working conditions at Hendriks has resulted in very low turnover and plenty of employee loyalty. “We have, during the last 15-20 years, taken workers from being labourers and put them through NAIT’s apprenticeship program to become Red Seal journeyman carpenters. We look after the costs of going to schoolbooks, salary, etc. Later on they become foremen and site superintendents. This method has served them well and served us well. That is why we have such a loyal core group.”

Perry agrees, “We can always count on them.”

Giving back has been part of Hendriks’ mandate since day

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Hendriks Construction | 40 Years | Page 4

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

HENDRIKS CONSTRUCTION LTD. CONGRATULATIONS TO HENDRIKS CONSTRUCTION LTD. ON 40 YEARS OF SUCCESS - FROM THE TEAM AT ARROW ENGINEERING Calgary | Edmonton | Saskatoon ArrowOnline.ca

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Business In Edmonton Magazine | March 2015

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HENDRIKS CONSTRUCTION LTD.

HENDRIKS CONSTRUCTION PROFILE

Aloys (Al) Hendriks prepping for the day.

one. “We are known as the ‘steeple people’,” Al laughs. He is referring to the many projects they have completed, often with a charitable aspect, for the area’s churches. In fact, the first church Al worked on as project manager, St. Joseph’s Basilica, was in 1962 – before he founded Hendriks. The company also supports numerous charities and events throughout Edmonton.

What is next for Hendriks? Changes, but good ones. Al is looking to retire. “The boys are doing a very good job on the

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projects as it is. They don’t need any input on a daily basis, but I still enjoy coming to the office once a week,” confirms the company founder.

“We’ve been a family business from the beginning. I don’t see us evolving outside of that,” smiles Perry. “It will stay as a family business. There are lots of opportunities in the province of Alberta and certainly in Edmonton. We continue to be a very, very busy company with lots of projects on the go.

We are mainly a design build type of company and enjoy that kind of work. With the projects we have on the books, the future looks good.

“When you’ve been around for 40 years, you develop a rapport with the industry,” continues Perry, and he is absolutely right. The Hendriks team is proud that they don’t need, or want, to self-promote. Their many satisfied clients are more than happy to talk about their great service and that is what keeps driving the business forward.

Hendriks Construction thanks their valuable staff, vendors, and clients for their support over the decades. The management team also thanks their family and friends for their support and understanding as their careers within the company continue to evolve. Grateful for the repeat business, word-of-mouth advertising, and opportunities for community involvement, Hendriks is excited about, and looking forward to, all the future has to bring.

Hendriks Construction | 40 Years | Page 6

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

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EDMONTON MOTORS PROFILE

90

YEARS

OF INCREDIBLE

SERVICE

Edmonton Motors | 90 Years |1 www.businessinedmonton.com |

Business In Edmonton Magazine | March 2015

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Edmonton Motors Celebrates 90 Years

By Nerissa McNaughton

N

ot all companies can boast nearly a century of service, but Edmonton Motors can. Founded by F.J. Wolfe on January 26, 1921, as Wolfe’s Auto Service, the original facility boasted a six-bay repair facility. In 1925, F.J. was awarded the Chevrolet franchise, moved to 10228 - 98 Street, rebranded as Edmonton Motors, and sold over 300 new Chevrolets in the first six months of business – and the company has never looked back.

Historically, the dealership has served Edmonton through all of the automotive industry’s ground-breaking changes.

“Wood wheels to steel wheels, manual transmissions to automatic transmissions, all the way to modern technol-

ogy, such as electronic fuel cells, and our present-day infotainment systems,” says vice president, Harrison Wolfe in thinking of the many innovations Edmonton Motors has seen over the years. The dealership is a family business; F.J. Wolfe was Harrison’s great grandfather. Edmonton Motors was subsequently handed down to Merill Wolfe, his grandfather, and then Robert Wolfe, his father, who still is part of the organization today.

When the company opened, did F.J. think they would make it to 90 years? Absolutely. He had so much faith in the business, the products, and his clients that he started construction on what was, at the time, the largest indoor garage

EDMONTON MOTORS PROFILE

Wolfe’s Auto Service – the place that started it all

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Edmonton Motors | 90 Years | 2

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

The dealership in 1951

in Alberta – and he did it in 1929 as the world was reeling from the effects of the Great Depression.

He did it again in 1951, moving to a stronger location and expanding to the equivalent of two city blocks, coinciding the grand reopening with the company’s 25th anniversary.

Approximately 40,000 people turned out to enjoy the event.

“As a pioneer in the automotive business, F.J. implemented early policies that have carried on through the years,” says Harrison. “The promise that customers would receive the highest standard of friendly, efficient services on premises as ‘modern as tomorrow’, became policy at Edmonton Motors. That promise has been the cornerstone for 90 proud years of achievement.” This policy has seen them through the Great Depression, wars and economic upheaval. Yet, the dealership has always been able to anticipate and serve the needs of Edmontonians, even though our vehicle needs are very unique.

“Being located in Alberta, we live in somewhat of a bubble,” smiles Harrison. “That bubble being that we have always been, and will probably be for some time to come, Truck County. Edmonton has always had a diverse culture, but within the past 50 years we have seen tremendous growth which has included competition. Earlier…we were selling on average 600+ new retail vehicles a year to a population of 65,000 people. Now, in 2015, we sell around 600 new retail vehicles to a much greater population. We pride ourselves on our people and the level of service we provide.

Every other GM dealer sells the same product at the same price; it is how we present ourselves as a company that keeps our customers coming back. It is our attention to our customer’s needs and wants and meeting those needs and wants every time.”

Harrison continues, “Edmonton Motors is one of the most awarded dealers in the country due to our impeccable leadership throughout the years. General Motors of Canada

recognizes Canada’s top dealers by way of a special award, the Presidents Triple Crown Program. The top 100 dealers in Canada are recognized for their exemplary achievement in the areas of new vehicle retail sales, customer satisfaction

EDMONTON MOTORS PROFILE

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Business In Edmonton Magazine | March 2015

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EDMONTON MOTORS PROFILE www.edmontonmotors.com

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and dealership profitability. Edmonton Motors Limited has been the proud recipient of this prestigious award a total of 14 times.”

Edmonton Motors takes care of their staff as well as their valued clients. Their staff turnover, for such a competitive, fast-pace industry, is very low. Within the approximate 90 staff members, several have been with the dealership from 40 – 50 years. One recent retiree enjoyed 55 years of service.

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“Most people with that many years of loyal service have changed positions over time,” explains Harrison. “The gentleman who had 55 years of service started as a lot attendant pumping gas, moved on to be a journeyman parts man and retired as a parts driver. Another, who retired with 45 years, started his second day out of high school as a salesperson and retired as a salesperson.”

Edmonton Motors also enjoys being active in the community by supporting numerous charities, including Ronald McDonald House and the Stollery Children’s Hospital Foundation.

“This is an exciting time at Edmonton Motors and we are looking forward to what the year brings to us,” Harrison concludes. “If you are in the market for a new or used vehicle, we have what you are looking for, not just in product, but the staff that will meet your needs. The same goes for our service department where we have fully certified technicians and advisors to walk all of our customers through their vehicle needs so the customer knows exactly what is going on with their vehicle. The growth and success of Edmonton Motors has and always will be the people. Our staff is what defines us and who we are as a business. We continue to better ourselves and reach that next level of service so our customers never walk away disappointed.”

What are Edmonton Motor’s plans for the future? “Continuing to serve the public to the best of our abilities, as we have done, for another 90 years.”

Edmonton Motors | 90 Years | 4

March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

For Sales; 1 (888) 690 6639

EDMONTON.COM

EEDC REVEALS 2015 DIRECTION AT ANNUAL IMPACT LUNCHEON

O

n January 13, Edmonton Economic Development (EEDC) hosted the sold-out annual Impact Luncheon for over 1,000 of the region’s business and community leaders. The event is an opportunity for EEDC president and CEO Brad Ferguson to report back to the business community and share the vision for the year ahead. Edmonton Mayor Don Iveson was in attendance

tiatives and how they will serve Edmonton well as the economic cycle begins to shift. Beginning his remarks with a nod to Edmonton legend Frank Spinelli, founder of the Italian Centre Shop (now run by his daughter Teresa Spinelli) and shared a piece of advice Frank Spinelli gave him more than 20 years ago that is remarkably relevant to the current economic environment we face today: “It is what you do in the good times that determines how well you perform in the bad times.” Ferguson outlined 2014 as a state of utopia, finishing the year at approximately 4.7 per cent GDP growth, 3.9 per cent population growth (representing 30,000 new Edmontonians), and $95 as the price of oil for the first half of the year. Responsible for 40 per cent of all net new jobs in the country and with the Conference Board of Canada predicting a 4.9 per cent GDP growth for Edmonton in 2014, the atmosphere across the city was euphoric.

But while times were good, EEDC did some important thinking about what it should do in the good times that would help when the economic situation changed. Ferguson

Ferguson spoke about the economic agency’s 2015 initiatives and how they will serve Edmonton well as the economic cycle begins to shift. and his words at the top of the program emphasized the strength and resilience of the city in a time of economic uncertainty. This year, special guest Premier Jim Prentice joined Ferguson for an engaging one-on-one about the state of Alberta’s economy.

Ferguson spoke about the economic agency’s 2015 ini-

www.businessinedmonton.com | Business In Edmonton Magazine | March 2015

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EDMONTON.COM

spoke about the agency’s efforts towards 10 areas that would help to strengthen the economy and build resilience. From adding more direct flights to stepping up external marketing efforts and event attraction to building a stronger entrepreneurial ecosystem, Edmonton is beginning to pull together, work with partners and speak with one unified voice for the growth and benefit of the region. Recognizing 2014 as the Year of Downtown, Ferguson noted that we will soon see 22 cranes within 33 city blocks as major projects develop over 2015 and 2016.

“The greater Edmonton region will continue to outperform, as we have significant momentum in industries other than energy,” said Ferguson. “However, as business and community leaders in an ever-changing economic environment, we need to be thinking further into the future, preparing for any and all economic scenarios, and investing much more on our competitiveness.”

Premier Jim Prentice joined Ferguson on stage for a discussion about Alberta’s economic environment and the challenges ahead for business and the community. Covering revenue volatility, budgeting realities, and education and healthcare, the Premier and Ferguson explored some of the topics most important to Albertans and business leaders today. For the Premier’s full remarks, visit https://soundcloud.com/ your-alberta/eedc-speech-premier-jim-prenticejanuary-13-2015.

The 2015 Impact Luncheon marked the debut of EEDC’s two new tools for business: the Build It Here video, which can be customized and used by companies to fulfill business and investment attraction and employee recruitment objectives, available at Edmonton.com; and a guide for business leaders who are navigating their economic future in the Edmonton region, available at eedc.ca/thinking/scenario-planning/.

If you were unable to attend or watch the live stream of the event, Ferguson’s full speech is available at www. eedc.ca/thinking/impact/2015-keynote/. •

“However, as business and community leaders in an ever-changing economic environment, we need to be thinking further into the future, preparing for any and all economic scenarios, and investing much more on our competitiveness.” ~EEDC president and CEO Brad Ferguson Maintaining focus on the objective to ensure that the Edmonton region outperforms every major economic jurisdiction in North America consistently over the next 20 years, Ferguson urged businesses to prepare for multiple economic futures by taking the time now to plan and to think through various scenarios.

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March 2015 | Business In Edmonton Magazine | www.businessinedmonton.com

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